Alliance

BENEFITS:

NETWORKING – as a member of the Alliance, I am not in this alone

SOLUTIONS – as a member of the Alliance, I don’t have to reinvent the wheel

INFORMATION – as a member of the Alliance, I can access knowledge that is authoritative and specific to my needs as a human serving organization

Objective:

The Alliance is working to raise its profile. In doing so, a comprehensive, consistent and professional brand, along with a high level PR and marketing effort, is desired.

The current brand assets are disjointed, confusing and not a representative of the high-level efforts occurring at all levels – programmatically, legislatively, organizationally, etc.

Positioning Statement

Our “Commitments of High-Impact Nonprofit Organizations” gives the Alliance AND our members the means to strengthen our network and their ability to see and articulate their collective impact.

By harnessing the power of our extensive national network, operating at a high-level of excellence, and assisting the philanthropic work of its members, the Alliance is poised to effect positive change in the human services sector –and the country.

Option # 1

Alltogether

2015 Alliance Conferences and Workshops

Ten Key Commitments for High Impact Nonprofits

dynamic and energetic vibrant and colorful distinctive and unique highlights the “All” in Alliance applies titles with “all” in word or phrase combination of original and modified stock photos

Option # 2

Conferences

And Workshops for High-Impact Nonprofits

illustration as main imagery and photos as required when illustration cannot be used (example: headshot) set apart from other nonprofits original illustration with modified stock as needed experiments with a modified version of the Alliance logo in large text

Illustration Style

Typography: Interstate

for Strong Families and Communities

Berthold Glockenspiels Kleinstag Nackmusak

Lorem Ipsumdoler Toblerone

for Strong Families and Communities

Berthold Glockenspiels Kleinstag Nackmusak

Lorem Ipsumdoler Toblerone

Sample Brochure Cover with logo-like treatment to headline

Sample Brochure Cover with logo-like treatment to headline

Option # 3

Conference & Workshop Series

uses fonts in-keeping with current Alliance look uses Alliance red and blue as primary colors combines color and b/w photography uses a traditional layout style combination of original and stock images

Mark Freedman Ceo and founder, encore.org

Option # 4

Alliance

closest to most recent printed materials; color, fonts and use/arrangement of graphic elements

colorful & vibrant bold & contemporary uses “Alliance” in a big way highlight the “All” in Alliance uses black-and-white images which contrast nicely with the vibrant colors; also the “simple humanity” of b/w photos uses a grid for layout structure

for Strong Families and Communities

Results

Berthold glockenspiels kleinstag violins and cellos are in our orchestra. Along with flutes, clarinets, oboes and viola da gamba whatever that is.

Sample Graphic Banner and one-sheeter

Commitments of High-Impact Nonprofit Organizations

KNOWLEDGE | SKILLS | TOOLS

Alliance

for Strong Families and Communities CENTER ON LEADERSHIP

Building the capacity of nonprofit human-serving leaders to unleash the power of change.

The Alliance for Strong Families and Commu nities has released a request for applications for prospective demonstration sites for its intergenerational initiative. Through Second Acts for Strong Communities, the Alliance looks to help its network of members leverage the time and expertise of older adults who are looking to embark on “second act careers” that positively impact their communities. The Alliance for Strong Families and Communities has released a request for applications for prospective demonstration sites for its inter generational initiative. Through Second Acts for Strong Communities, the Alliance looks to help its network of members leverage the time and expertise of older adults who are looking to embark on “second act careers” that posi tively impact their communities.

The Alliance for Strong Families and Communi ties has released a request for applications for prospective demonstration sites for its inter generational initiative. Through Second Acts for Strong Communities, the Alliance looks to help its network of members leverage the time and expertise of older adults who are looking to embark on “second act careers” that posi tively impact their communities.

The Alliance for Strong Families and Communi ties has released a request for applications for prospective demonstration sites for its inter generational initiative. Through Second Acts for Strong Communities, the Alliance looks to help its network of members leverage the time and expertise of older adults who are looking to embark on “second act careers” that posi tively impact their communities.

Empowers action for change

Collaborative; seeks to inspire

Innovates; sets vision for a new normal

Typography: Interstate Rockwell Officina Sans

CHANGE LEADERSHIP

Empowers others to create change Tolerates risk

Initiates largescale change

Not deterred by complexity or ambiguity

Additional # 5