think about
b ra n din g dif ferently
en pa
our vision Our team values enhance our mission in making the world a better place. DNA Branding + Marketing Agency peruses this goal by consulting entrepreneurs on making their visions a reality through increased brand awareness. We pride ourselves on our ethical values prioritizing character, education, leadership and creative expression. We strongly believe the foundation of a successful relationship is trust. Our team and clients are in a business partnership built on a foundation of mutual respect, truth and trust. DNA Branding + Marketing Agency will grow together with its team members and clients using teamwork, strong social relationships and an openness to learning. As a small, womenowned business located in Fort Lauderdale, Florida, we have a native perspective of the multicultural community of South Florida. We love our city and aspire to build and ultimately leave it a stronger, passionate, and more sustainable location to conduct business and live.
cre tec ad
tre
ssi
ati
pre
on
ve
hy
ap
tab
le
ne
ate
uri
al
ou
rm is s i Let ’s c on re a te mo
re
bu
zz
ab
a partnership
ou
ty ou r
bu
sin
ess , to ge
We help businesses in South Florida share their unique story and expand their brand awareness. We an extension of your team, we are a team of creatives, business business analysts, and entrepreneurs who want to help you reach your business goals. the
r.
South Florida native with a global perspective. We are a team of entrepreneurs who understnad the global economic potential of the world today. We help businesses navigate the waters of attracting new clients while streamlining processes and increasing efficiency with technology. In our modern, fasted paced business world it can be hard for companies to implement and adapt with the increased technology advances. We help businesses stay efficient and implement tools that will maximize their business efficiency saving them both time and money.
Our Creative Team
Allison “Ally” B. Findeiss Co-Founder & Creative Director B.Sc. in Communication Minors in Architecture and Art University of Miami
Drew D. Becker Co-Founder, Business Analyst & SEO Director B.A. in Financial Economics Millersville University of Pennsylvania
Agency Technology Partners and Certifications •
HubSpot Agency Partner
•
EventBrite
•
Sprout Social Agency Partner
•
Teamwork Project Management
•
Databox Agency Partner
•
InVision
•
Shopify Agency Partner
•
Advanced Google Analytics
•
Referrizer Agency Partner
•
Inbound Marketing Certified
•
Clear Channel Media Partner
•
Google AdWords Certified
•
Google Reseller Partner
•
Microsoft Reseller Partner
Services •
Advertising Design
•
Branding + Logo Design
•
Business Analysis
•
Content Creation
•
Copywriting
•
Digital Advertising Campaigns
•
Direct Mail Campaign Design
•
Graphic Design
•
Marketing and Sales Collateral Design
•
Photography
•
Process Improvement Consulting
•
Public Relations
•
Search Engine Optimization (SEO)
•
Search Engine Marketing (SEM)
•
Social Media Strategy + Management
•
Strategic Marketing
•
Technology Implementation
•
Videography + Production
•
Web Development
Marina de Buchi Jewelry
Business Consulting, Process Improvement, + Technology Implementation Customer-Centric Marketing Strategy Efficient Sales Processing Service Automation Process Implementation Technology Process Automation Customer Relationship Manager (CRM) Lead Generation Tools Process Manage Sales Deals Service Tickets
Our Process Analyze Results + Repeat Print + Digital Advertising Photography + Videography
SEO Blogging + Premium Content Creation
Public Relations
Marketing Collateral Copywriting + Design
Social Media Management Advertising Strategy + Design
Marketing Campaign + Lead Generation Pipeline Implementation
Branding / Modernization Rebranding
Digital Footprint + Website Audit
Consultation + Business Goals
start
Proposal + Growth Strategy
Website + Search Engine Optimization (SEO) Copywriting
Business Analysis + Process Audit
Technology + Process Improvement Proposal
RFP/Bidding Automation Response
RFP Copywriting + Design
Proposal Cost Estimator/Calculator
CRM, Marketing, Sales + Service Automation Technology Implementation
Case Study Education, Private School
“
Great Teacher and Solution-Oriented Partner Ally Bee Design introduced HubSpot at Pine Crest School to help generate leads for our Admission, Summer Programs, and Faculty Recruitment programs. She is a great teacher and problem solver. The knowledge base, chat feature, email marketing, and premium content features have been especially helpful to us. We look forward to diving deeper into inbound marketing in 2020. Christine Dardet, APR Vice President of Marketing Communications Pine Crest School
Services + Goals Exceeded •
Rebranding / Design Marketing Collateral
•
Campus Signage and Graphic Wall Stickers
•
Marketing Automation + HubSpot Technology Implementation
•
Increased from 0 to 1,837 to 6,653 Influenced Contacts
•
Increased Alumni Connect Attendees + Giving
Rebranding + Marketing INNOVATION + Tech Automation
thank you for making possibilities happen through gifts to
• “ Generous gifts from our Pine Crest community make a direct impact on our students and faculty every day. Your gifts to The Pine Crest Fund turn possibilities into realities. Together, we are educating the changemakers of tomorrow.
Dr. Dana Markham, President
Thank you for your continued support of The Pine Crest Fund. For more on how your gifts impact on our community visit: www.pinecrest.edu/impact
QUESTIONS?
Brandy Miller Associate Director of The Pine Crest Fund 561.852.2814 brandy.miller@pinecrest.edu
LEADERSHIP
94
Faculty traveled to off-site conferences and workshops.
310
Student-athletes and their coaches use premium software to analyze video, track stats, manage feedback, and create highlight reels.
398
Rockets were designed and launched by students.
26
3D printers brought projects to life.
COMMUNITY
1,800
Square feet of space was renovated for innovators, programmers, and entrepreneurs.
815
Students represented Pine Crest in more than 30 academic competitions, promoting teamwork and individual talents.
Case Study Professional Business Services “Ally and Drew are amazing! They took the time to meet with employees from each department, to get an understanding of each of them individually, as well as how they operate together. We will continue to use them as we grow into the future!” Benjamin Davis Vice President of Diversified Administration
Services •
Process Improvement
•
Business Consulting
•
Teach Team New Technology
•
Technology Coaching
•
HubSpot Implementation
New Client Workflow
Client/Broker learns how you can help them/their client(s) • • • • • • •
Blog / Website information Social media: LinkedIn WOM Local PR / news Digital ads Conferences Industry continuing education
Transition from Client to Promoter
Transition from MQL to SQL
• POC emails client / broker “congratulations your filing x is complete with no errors. we look forward to helping you next year. We saved you / your client’s business $x. • Please complete this feedback survey to help us improve our customer service! • Positive feedback on survey, ask them to write a review, if yes. Automatically forward them to Google Business page.
• Website & forms qualify new lead • Is your business qualified to be helped by DA? • Are you a business w/ over 10 employees? • Would you like us to help you save time and money filing your gov’t paperwork free of penalty fees?
Service Client
Sales
• Fill out line(s) of service form(s) • Upload all documents • POC checks paperwork • POC emails about all errors • POC completes filing
• Inquiry form is submitted by broker / client • Broker / client calls someone at DA • Questions are answered by DA • Broker/client is ready to sign up
Transition from Prospect to Client
• Sign up for line(s) of service via the website shopping cart, payment is made by credit card and automatically synced with Quickbooks.
SERVICES
bra ma
our services
DNA Agency ensures your brand and values are communicated through the vast networks of information today with a custom combinations of branding, marketing, and search engine optimization strategies. We focus our efforts on placing your message and business at the forefront, ultimately building a client base so you can focus on what your business does best. We strive to educate, while eliminating the vast uncertainty and complexity of marketing and branding for you and your business. Consumers have the power to research and educate themselves before making purchasing decisions. Content is king - branded, educational content is key to growth.
pu tec
nd
r ke
bli
ing
tin
g
c r ela tio ns
h i mp lem en tat bu ion sin ess co nsu ltin g
DESIGN SERVICES Prices starting at
Logo & Brand Creation
$490
Package Design
$190
Logo design and brand guideline of colors,
Great packaging will make your product
down to the HEX, to ensure design and
pop. Custom package design, together will
branding consistency to connect your
create something that will proudly represent
clientele with your brand.
your brand.
Business Cards
$150
Direct Mail Campaign
$190
A full designed business card with 3
Design your print direct mail campaign to
samples, with one round of edits.
attract more brand awareness to customers in a specific zip code or region. Print ready files with one round of edits.
Marketing/Sales Collateral $190
Billboard Advertising
Graphic design of marketing collateral, and
Graphic design of billboards can expand
campaigns, elegantly designed with your
your brand awareness on the highway.
$290
brand in mind.
Infographic
$190
Event Booth
$190
Data analyzed to support your brand, along
Design conference booth includes design
with an elegantly and clearly designed
of banner, tent, tablecloth, pop-up banner,
infographic to deliver your message.
step and repeat, etc.
WEBSITE SERVICES Prices starting at
Basic Website
$1900
eCommerce Website
$2490
A “Basic” website with just 5 sections
Shopify/SquareSpace eCommerce website
(Home, About, Services, Our Clients,
with Home, About, Services, Shop, Contact
Contact Us, Blog). Includes SEO
Us, Blog). Includes SEO copywriting,
copywriting, optimization, design/redesign.
description, product variant, inventory management set up, product photography (up to 30), optimization, design, and eCommerce payment processing.
Website Photography
$190
SEO Blog
$170
Includes 20 edited photos, and all digital
A 700+ word blog on your services
photos taken. Food, products, interior,
through education, or awareness, of events
business, real estate, marine, corporate
and initiatives for your organization.
events, facilities, community events, etc.
eBook Download
$1490
Monthly Blogging
$590
A fully researched, copywritten, and
Includes 4 700+ word blog on your
designed pamphlet, brochure, or
services through education, or awareness,
whitepaper about your business ready for
of events and initiatives for your
printing (if desired). Comes with two rounds
organization. Increase SEO, and provide
of edits.
educational content your clients can’t resist.
D I G I TA L M A R K E T I N G S E RV I CES Prices starting at
Social Media Management
$750
Social Media Photography $370
We will post daily (every day of the month)
Includes 30 edited photos, and all digital
on your perferred platform with images,
photos. Food, Products, Interior, Business,
and captions, designed to match your
Real Estate, Marine, Corporate Events,
organization’s brand.
Facilities, Community Events, Etc.
Social Image Design
$190
SEO Blog
$490
We will create 30 images sized perfectly
Includes four 700+ word blog on your
for the social media platform of your choice
services through education, or awareness,
with your organization’s branding followed
of events and initiatives for your
closely.
organization. Increase SEO, and provide educational content your clients can’t resist. Great for sharing original content on social media.
PH OTO GR APHY SERVICES Prices starting at
Real Estate
$290
Lifestyle
$90
Sell your home with fabulous photography
30-minute photoshoot includes 10 edited
of your spaces. We will take high-quality
photos, and all digital photo files.
images from an architectural mindset to make your sell.
Professional Headshots
$90
Family Portrait
$190
30-minute photoshoot, digital photography
1-hour photoshoot, digital photography
files, 10 edited photos, and all digital
files, edited photos, in a location of your
photo files, in a location of your choice.
choice.
Products
Event
$290
$390
Includes 30 edited photos of products, and
Sell your home with fabulous photography
all digital photos. Food, products, interior,
of your spaces. We will take high-quality
business, real estate, marine, corporate
images from an architectural mindset to
events, facilities, community events, etc.
make your sell.
P U B L I C R E L AT I O N S S E RV I CES Prices starting at
Press Release
$250
Interview Booking
$50ea
A press release highlightning a new service
Let us book PR/Brand Awareness interviews
or product. Engaging clients to visit/buy
and create digital content for your to share
your location, website or service offerings.
with your networks!
Does not include distribution.
Paid Speaking Engagement
10% of fee
Let us book paid speaking engagement opportunities
VIDEOGR APHY SERVICES Prices starting at
10-Sec Sales Videos
$790
Film B-Roll
$490
Includes voice-over and/or music of your
Includes 4 hours of videography, and all
choice, 1 graphic per with video, and
raw files.
ten 10 second videos cut to your liking. Includes two rounds of edits.
Film & 10-Sec Videos
$949
60-Second Video
$790
Film and includes voice-over and/or music
Includes voice-over and/or music of
of your choice, 1 graphic per with video
your choice, up to 5 graphics, and
shot by our team, and ten 10 second
approximately 60 seconds of video cut
videos cut to your liking. Includes two
to your desires from our film. Includes two
rounds of edits.
rounds of edits
Corporate Sales Video
$990
Documentary
$4900
Custom video is required to deliver your
Custom documentary on you and/or your
message, and entice clients to use your
organization to deliver your message.
services and products. We can build the digital video that drives sales, and educates your customers of your brand’s advantage.
Case Study Addiction Interventionist and Coach
“
“Helped me turn my business plan into a reality; she designed my logo, which I am very proud of, and have received numerous compliments on, built my website, which has now been visited by thousands of users, and has advised me every step of the way. Ally has stood by me and has been an integral part of my company’s success. It’s fair to say I couldn’t have done it without her. I am always looking for opportunities to recommend her services to other business owners and will continue doing so in the future. If you are considering hiring Ally and her team then you are already on the right track for success.” Marc Kantor Founder and Interventinoist of South Florida Intervention
Services •
Branding
•
Website Design
•
Search Engine Optimization
•
HubSpot Implementation
•
Billboard Design
•
Marketing Collateral Design
•
Direct Mail Campaign Design
•
Public Relations
Some of Our Team’s Experience
To learn more about our values and experience please visit, w w w . D N A A g e n c y. u s We would love to connect and learn about your growth goals please email us, L e a d e r s h i p @ D N A A g e n c y. u s DNA Agency is a subsidiary of Ally Bee Design, Inc. Please visit our sister organization to learn about our government and non-profit experience, www.AllyBeeDesign.com.