DNA Agency | Branding + Marketing + Business Consulting

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our vision Our team values enhance our mission in making the world a better place. DNA Branding + Marketing Agency peruses this goal by consulting entrepreneurs on making their visions a reality through increased brand awareness. We pride ourselves on our ethical values prioritizing character, education, leadership and creative expression. We strongly believe the foundation of a successful relationship is trust. Our team and clients are in a business partnership built on a foundation of mutual respect, truth and trust. DNA Branding + Marketing Agency will grow together with its team members and clients using teamwork, strong social relationships and an openness to learning. As a small, womenowned business located in Fort Lauderdale, Florida, we have a native perspective of the multicultural community of South Florida. We love our city and aspire to build and ultimately leave it a stronger, passionate, and more sustainable location to conduct business and live.

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We help businesses in South Florida share their unique story and expand their brand awareness. We an extension of your team, we are a team of creatives, business business analysts, and entrepreneurs who want to help you reach your business goals. the


South Florida native with a global perspective. We are a team of entrepreneurs who understnad the global economic potential of the world today. We help businesses navigate the waters of attracting new clients while streamlining processes and increasing efficiency with technology. In our modern, fasted paced business world it can be hard for companies to implement and adapt with the increased technology advances. We help businesses stay efficient and implement tools that will maximize their business efficiency saving them both time and money.

Our Creative Team

Allison “Ally” B. Findeiss Co-Founder & Creative Director B.Sc. in Communication Minors in Architecture and Art University of Miami

Drew D. Becker Co-Founder, Business Analyst & SEO Director B.A. in Financial Economics Millersville University of Pennsylvania

Agency Technology Partners and Certifications •

HubSpot Agency Partner


Sprout Social Agency Partner

Teamwork Project Management

Databox Agency Partner


Shopify Agency Partner

Advanced Google Analytics

Referrizer Agency Partner

Inbound Marketing Certified

Clear Channel Media Partner

Google AdWords Certified

Google Reseller Partner

Microsoft Reseller Partner

Services •

Advertising Design

Branding + Logo Design

Business Analysis

Content Creation


Digital Advertising Campaigns

Direct Mail Campaign Design

Graphic Design

Marketing and Sales Collateral Design


Process Improvement Consulting

Public Relations

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Strategy + Management

Strategic Marketing

Technology Implementation

Videography + Production

Web Development

Marina de Buchi Jewelry

Business Consulting, Process Improvement, + Technology Implementation Customer-Centric Marketing Strategy Efficient Sales Processing Service Automation Process Implementation Technology Process Automation Customer Relationship Manager (CRM) Lead Generation Tools Process Manage Sales Deals Service Tickets

Our Process Analyze Results + Repeat Print + Digital Advertising Photography + Videography

SEO Blogging + Premium Content Creation

Public Relations

Marketing Collateral Copywriting + Design

Social Media Management Advertising Strategy + Design

Marketing Campaign + Lead Generation Pipeline Implementation

Branding / Modernization Rebranding

Digital Footprint + Website Audit

Consultation + Business Goals


Proposal + Growth Strategy

Website + Search Engine Optimization (SEO) Copywriting

Business Analysis + Process Audit

Technology + Process Improvement Proposal

RFP/Bidding Automation Response

RFP Copywriting + Design

Proposal Cost Estimator/Calculator

CRM, Marketing, Sales + Service Automation Technology Implementation

Case Study Education, Private School

Great Teacher and Solution-Oriented Partner Ally Bee Design introduced HubSpot at Pine Crest School to help generate leads for our Admission, Summer Programs, and Faculty Recruitment programs. She is a great teacher and problem solver. The knowledge base, chat feature, email marketing, and premium content features have been especially helpful to us. We look forward to diving deeper into inbound marketing in 2020. Christine Dardet, APR Vice President of Marketing Communications Pine Crest School

Services + Goals Exceeded •

Rebranding / Design Marketing Collateral

Campus Signage and Graphic Wall Stickers

Marketing Automation + HubSpot Technology Implementation

Increased from 0 to 1,837 to 6,653 Influenced Contacts

Increased Alumni Connect Attendees + Giving

Rebranding + Marketing INNOVATION + Tech Automation

thank you for making possibilities happen through gifts to

•  “ Generous gifts from our Pine Crest community make a direct impact on our students and faculty every day. Your gifts to The Pine Crest Fund turn possibilities into realities. Together, we are educating the changemakers of tomorrow.

Dr. Dana Markham, President

Thank you for your continued support of The Pine Crest Fund. For more on how your gifts impact on our community visit: www.pinecrest.edu/impact


Brandy Miller Associate Director of The Pine Crest Fund 561.852.2814 brandy.miller@pinecrest.edu



Faculty traveled to off-site conferences and workshops.


Student-athletes and their coaches use premium software to analyze video, track stats, manage feedback, and create highlight reels.


Rockets were designed and launched by students.


3D printers brought projects to life.



Square feet of space was renovated for innovators, programmers, and entrepreneurs.


Students represented Pine Crest in more than 30 academic competitions, promoting teamwork and individual talents.

Case Study Professional Business Services “Ally and Drew are amazing! They took the time to meet with employees from each department, to get an understanding of each of them individually, as well as how they operate together. We will continue to use them as we grow into the future!” Benjamin Davis Vice President of Diversified Administration

Services •

Process Improvement

Business Consulting

Teach Team New Technology

Technology Coaching

HubSpot Implementation

New Client Workflow

Client/Broker learns how you can help them/their client(s) • • • • • • •

Blog / Website information Social media: LinkedIn WOM Local PR / news Digital ads Conferences Industry continuing education

Transition from Client to Promoter

Transition from MQL to SQL

• POC emails client / broker “congratulations your filing x is complete with no errors. we look forward to helping you next year. We saved you / your client’s business $x. • Please complete this feedback survey to help us improve our customer service! • Positive feedback on survey, ask them to write a review, if yes. Automatically forward them to Google Business page.

• Website & forms qualify new lead • Is your business qualified to be helped by DA? • Are you a business w/ over 10 employees? • Would you like us to help you save time and money filing your gov’t paperwork free of penalty fees?

Service Client


• Fill out line(s) of service form(s) • Upload all documents • POC checks paperwork • POC emails about all errors • POC completes filing

• Inquiry form is submitted by broker / client • Broker / client calls someone at DA • Questions are answered by DA • Broker/client is ready to sign up

Transition from Prospect to Client

• Sign up for line(s) of service via the website shopping cart, payment is made by credit card and automatically synced with Quickbooks.


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our services

DNA Agency ensures your brand and values are communicated through the vast networks of information today with a custom combinations of branding, marketing, and search engine optimization strategies. We focus our efforts on placing your message and business at the forefront, ultimately building a client base so you can focus on what your business does best. We strive to educate, while eliminating the vast uncertainty and complexity of marketing and branding for you and your business. Consumers have the power to research and educate themselves before making purchasing decisions. Content is king - branded, educational content is key to growth.

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DESIGN SERVICES Prices starting at

Logo & Brand Creation


Package Design


Logo design and brand guideline of colors,

Great packaging will make your product

down to the HEX, to ensure design and

pop. Custom package design, together will

branding consistency to connect your

create something that will proudly represent

clientele with your brand.

your brand.

Business Cards


Direct Mail Campaign


A full designed business card with 3

Design your print direct mail campaign to

samples, with one round of edits.

attract more brand awareness to customers in a specific zip code or region. Print ready files with one round of edits.

Marketing/Sales Collateral $190

Billboard Advertising

Graphic design of marketing collateral, and

Graphic design of billboards can expand

campaigns, elegantly designed with your

your brand awareness on the highway.


brand in mind.



Event Booth


Data analyzed to support your brand, along

Design conference booth includes design

with an elegantly and clearly designed

of banner, tent, tablecloth, pop-up banner,

infographic to deliver your message.

step and repeat, etc.

WEBSITE SERVICES Prices starting at

Basic Website


eCommerce Website


A “Basic” website with just 5 sections

Shopify/SquareSpace eCommerce website

(Home, About, Services, Our Clients,

with Home, About, Services, Shop, Contact

Contact Us, Blog). Includes SEO

Us, Blog). Includes SEO copywriting,

copywriting, optimization, design/redesign.

description, product variant, inventory management set up, product photography (up to 30), optimization, design, and eCommerce payment processing.

Website Photography


SEO Blog


Includes 20 edited photos, and all digital

A 700+ word blog on your services

photos taken. Food, products, interior,

through education, or awareness, of events

business, real estate, marine, corporate

and initiatives for your organization.

events, facilities, community events, etc.

eBook Download


Monthly Blogging


A fully researched, copywritten, and

Includes 4 700+ word blog on your

designed pamphlet, brochure, or

services through education, or awareness,

whitepaper about your business ready for

of events and initiatives for your

printing (if desired). Comes with two rounds

organization. Increase SEO, and provide

of edits.

educational content your clients can’t resist.

D I G I TA L M A R K E T I N G S E RV I CES Prices starting at

Social Media Management


Social Media Photography $370

We will post daily (every day of the month)

Includes 30 edited photos, and all digital

on your perferred platform with images,

photos. Food, Products, Interior, Business,

and captions, designed to match your

Real Estate, Marine, Corporate Events,

organization’s brand.

Facilities, Community Events, Etc.

Social Image Design


SEO Blog


We will create 30 images sized perfectly

Includes four 700+ word blog on your

for the social media platform of your choice

services through education, or awareness,

with your organization’s branding followed

of events and initiatives for your


organization. Increase SEO, and provide educational content your clients can’t resist. Great for sharing original content on social media.

PH OTO GR APHY SERVICES Prices starting at

Real Estate




Sell your home with fabulous photography

30-minute photoshoot includes 10 edited

of your spaces. We will take high-quality

photos, and all digital photo files.

images from an architectural mindset to make your sell.

Professional Headshots


Family Portrait


30-minute photoshoot, digital photography

1-hour photoshoot, digital photography

files, 10 edited photos, and all digital

files, edited photos, in a location of your

photo files, in a location of your choice.






Includes 30 edited photos of products, and

Sell your home with fabulous photography

all digital photos. Food, products, interior,

of your spaces. We will take high-quality

business, real estate, marine, corporate

images from an architectural mindset to

events, facilities, community events, etc.

make your sell.

P U B L I C R E L AT I O N S S E RV I CES Prices starting at

Press Release


Interview Booking


A press release highlightning a new service

Let us book PR/Brand Awareness interviews

or product. Engaging clients to visit/buy

and create digital content for your to share

your location, website or service offerings.

with your networks!

Does not include distribution.

Paid Speaking Engagement

10% of fee

Let us book paid speaking engagement opportunities

VIDEOGR APHY SERVICES Prices starting at

10-Sec Sales Videos


Film B-Roll


Includes voice-over and/or music of your

Includes 4 hours of videography, and all

choice, 1 graphic per with video, and

raw files.

ten 10 second videos cut to your liking. Includes two rounds of edits.

Film & 10-Sec Videos


60-Second Video


Film and includes voice-over and/or music

Includes voice-over and/or music of

of your choice, 1 graphic per with video

your choice, up to 5 graphics, and

shot by our team, and ten 10 second

approximately 60 seconds of video cut

videos cut to your liking. Includes two

to your desires from our film. Includes two

rounds of edits.

rounds of edits

Corporate Sales Video




Custom video is required to deliver your

Custom documentary on you and/or your

message, and entice clients to use your

organization to deliver your message.

services and products. We can build the digital video that drives sales, and educates your customers of your brand’s advantage.

Case Study Addiction Interventionist and Coach

“Helped me turn my business plan into a reality; she designed my logo, which I am very proud of, and have received numerous compliments on, built my website, which has now been visited by thousands of users, and has advised me every step of the way. Ally has stood by me and has been an integral part of my company’s success. It’s fair to say I couldn’t have done it without her. I am always looking for opportunities to recommend her services to other business owners and will continue doing so in the future. If you are considering hiring Ally and her team then you are already on the right track for success.” Marc Kantor Founder and Interventinoist of South Florida Intervention

Services •


Website Design

Search Engine Optimization

HubSpot Implementation

Billboard Design

Marketing Collateral Design

Direct Mail Campaign Design

Public Relations

Some of Our Team’s Experience

To learn more about our values and experience please visit, w w w . D N A A g e n c y. u s We would love to connect and learn about your growth goals please email us, L e a d e r s h i p @ D N A A g e n c y. u s DNA Agency is a subsidiary of Ally Bee Design, Inc. Please visit our sister organization to learn about our government and non-profit experience, www.AllyBeeDesign.com.

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