RECAP OF EVENTS F22 THE NORTH FACE
COLOMBIA
SPONSORSHIP
ESTEBAN DÍAZ
Corona Project - Iceland Connection
In this project, we accompany Esteban on his adventure through Iceland in search of aurora borealis and sustainability references that will be implemented in Isla Corona in the Caribbean.
Beginning of the adventure to Icenlad:: November 25. 22
SPONSORSHIP X EXCHANGE
The North Face equipped Esteban with a layering system, footwear, equipment, and accessories on his adventure.
VISIBILITY AND MASSIFICATION
The brand had visibility in the different audiovisual contents of the chapter Conexión Islandia published on Esteban's youtube channel, besides being the outdoor equipment brand recommended in the blog article in the newspaper El Tiempo. On the other hand, specific contents of our products were tested in different scenarios and natural environments, which allowed us to extend the benefits of the technologies and materials from an authentic experience.
DIGITAL CONTENT
Esteban's IG account: https://www.instagram.com/estebanexplora/
DIGITAL CONTENT
Tiempo
Esteban's Youtube Channel
SPONSORSHIP
ANTONIO GALVIS
Diners Magazine Photographer - Ambassador Corona
We accompanied Antonio on an adventure trip to Iceland, in the company of Esteban Diaz visited different places in Iceland (Black sand beach, Skógafoss (Waterfall in Iceland), Vatnajökull (Glacier in Iceland) and Landmannalaugar (East of Hekla volcano) generating digital content of northern lights and the highlands of Iceland equipped with our brand icon Nuptse Jacket.
Beginning of the adventure to Icenlad:: November 23. 22
SPONSORSHIP X EXCHANGE
The North Face equipped Antonio with our iconic Retro Nuptse jacket.
VISIBILITY AND MASSIFICATION
Visibility was generated in Antonio's IG profile, generating specific content of our iconic Nuptse jacket, in addition to being tested in different scenarios and natural environments. This allowed us to expand communication from an authentic experience of the benefits of thermal insulation.
DIGITAL CONTENT
Antonio's IG account: https://www.instagram.com/antonio_galvis/
SPONSORSHIP
JOHANA DÍAZ
CEO and Producer at Cinnamon Studio
Johana traveled on an adventure trip to Iceland, accompanied by Esteban Diaz and Antonio Galvis. She visited different places in Iceland generating digital content of aurora borealis and Icelandic highlands. She also tested our Antora jacket highlighting its features and versatility in different environments.
Beginning of the adventure to Icenlad:: November 23. 22
SPONSORSHIP X EXCHANGE
The North Face equipped Johana with our Antora jacket.
VISIBILITY AND MASSIFICATION
Visibility was generated in Johana's IG profile, generating specific content about our Antora jacket, in addition to being tested in different scenarios and natural environments. This allowed us to expand communication from an authentic experience of the benefits of our Dryvent technology.
DIGITAL CONTENT
Johana's IG account: https://www.instagram.com/caneladiaz/
EVENT
SUNSET RACE
Mountain Race - 9th Edition
We were in the oldest night mountain race in Colombia. It was held in the mountains and near the municipality of Fosca, in the department of Cundinamarca. Participation was individual and consisted of four different distances: 12, 23, 50, or 100 kilometers.
In this edition, the Sunset Race received a total of 600 athletes from different places and nationalities.
to 14.
VISIBILITY AND MASSIFICATION
The brand had visibility in the official communication channels of Sunset Race, and Fuerza Natural (Facebook 15,065 followers, Instagram 16,210 followers, Club strava 3,706, BBDD 4,985) which increased our followers and boosted sales of this product's references through vouchers and discount codes. On the other hand, our local athletes generated product-specific content, as well as tested in different terrains and weather conditions. This allowed us to extend the communication from a real experience of the benefits of the technology and materials.
Sunset Race Date: November 12
Web Site Sunset Race: https://www.elsunset.com/
DIGITAL CONTENT
Sunset Race IG account: https://www.instagram.com/fuerzanaturalco/
DIGITAL CONTENT
Fuerza Natural's Youtube Channel
Sunset Race - Informative Talk #5
TNF ATHLETE SPONSORSHIP X EXCHANGE
The North Face will equip Miguel and Jenny with our best selection of mountain running products.
Jenny's IG account : https://www.instagram.com/jennysanin/ Miguel's IG account: https://www.instagram.com/miguedu8/
VISIBILITY AND MASSIFICATION
Visibility was generated on Jenny and Miguel's IG profile, generating specific content of our running products such as Vectiv Enduris II shoes, as well as being tested in different trails and weather conditions.
This allowed us to expand communication based on a real experience of the benefits of our Vectiv and Dryvent technologies. Miguel participated in the 50km distance and Jenny in the 23km, both obtaining podium finishes.
In addition to accompanying us in the different moments before the race telling us a little about their career and experience as runners.
Web Site Sunset Race: https://www.elsunset.com/
DIGITAL CONTENT
Sunset Race IG account: https://www.instagram.com/fuerzanaturalco/
EVENT BLOCOMBIA
National Open Climbing Circuit
We participated as sponsors in the 6th and last valid in the city of Cali at the Pepe Escalada Gymnasium. The competition was the closing event of the first national bouldering circuit. Being the closing event of the tournament, it was the most crowded and the most important of all the circuit if not for the significant value for all the gyms that participated. Blocombia gathered 6 cities and about 300 athletes distributed between 4 categories (Children, Novice, Intermediate, and Advanced).
As it was the closing ceremony of the tournament, two awards were given at this event, one for the results of this valid event and the other for the general results of the entire tournament. The general awarding was of great importance as an incentive for the athletes, since in this way all their effort of a whole year training and competing really pays off and is pleasantly rewarded.
6th Valid Date: November 19 to 20.
VISIBILITY AND MASSIFICATION
The brand had visibility in Blocombia's official communication channels, and in the linked gyms such as PEPE Escalada (Cali), Zona de Bloque (Bogotá), El Muro (Medellín), La Cueva (Ibagué), El Bloque (Ibagué), Zona Vital (Pasto) and La Otra Mitad (Armenia), which increased our followers and boosted the sales of our products to sports niche communities in different cities of the country through vouchers and discount codes. On the other hand, it generated visibility and support to the national climbing community.
DIGITAL CONTENT
To view more HERE and HERE
DIGITAL CONTENT
https://www.instagram.com/zonadebloque/ https://www.instagram.com/elmuroed/ https://www.instagram.com/lakuevaescalada/ https://www.instagram.com/zonavitalpasto/
Zona de Bloque's Youtube Channel
Gimnasios Aliados IG Account :
P.E.P.E. IG Account : https://www.instagram.com/pepe.escaladacali/ Blocombia Account : https://www.instagram.com/blocombia/
