// 3 Targeting & Acquisition
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Case study: The Weather Network Bringing order to Big Data through innovation, testing and learning
Vol. 27 | No. 2 | Feb/March 2014 EDITOR Amy Bostock - amy@dmn.ca
Operations & Logistics
PRESIDENT Steve Lloyd - steve@dmn.ca
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DESIGN / PRODUCTION Jennifer O'Neill - jennifer@dmn.ca Advertising Sales Mark Henry - mark@dmn.ca Brent White - brent@dmn.ca Chantal Goudreau - chantal@dmn.ca CONTRIBUTING WRITERS R Scott Russell Richard Boire Matthew Vernhout Steve Falk Peter Baker Adam Froman Lori Bieda Donna Kutter CDS Global Matt McConnell Billy Sharma Catherine Pearson Michael Poyser
LLOYDMEDIA INC. HEAD OFFICE / SUBSCRIPTIONS / PRODUCTION: 302-137 Main Street North Markham ON L3P 1Y2 Phone: 905.201.6600
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Case study: How BC Children's Hospital Foundation is using data to drive creative strategy
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CASL's impact on email marketers: acquisition, permission and more
EDITORIAL CONTACT: Direct Marketing is published monthly by Lloydmedia Inc. plus the annual DM Industry Source Book List of Lists . Direct Marketing may be obtained through paid subscription. Rates: Canada 1 year (12 issues $48) 2 years (24 issues $70) U.S. 1 year (12 issues $60) 2 years (24 issues $100) Direct Marketing is an independently-produced publication not affiliated in any way with any association or organized group nor with any publication produced either in Canada or the United States. Unsolicited manuscripts are welcome. However unused manuscripts will not be returned unless accompanied by sufficient postage. Occasionally Direct Marketing provides its subscriber mailing list to other companies whose product or service may be of value to readers. If you do not want to receive information this way simply send your subscriber mailing label with this notice to: Lloydmedia Inc. 302-137 Main Street North Markham ON L3P 1Y2 Canada. POSTMASTER: Please send all address changes and return all undeliverable copies to: Lloydmedia Inc. 302-137 Main Street North Markham ON L3P 1Y2 Canada Canada Post Canadian Publications Mail Sales Product Agreement No. 40050803
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Special Fundraising supplement
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Retaining and strengthening existing client relationships
Fax: 905.201.6601 Toll-free: 800.668.1838 home@dmn.ca www.dmn.ca
How data drives back-end fulfillment
Contact management supplement
Engagement & Analytics ❯❯3
Listen up!
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Cover story: The trouble with Big Data
Jabra unveils new headset for next generation contact centre professionals
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5 tips for a winning rewards program
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Navigating Big Data to create lasting customer relationships
How to improve your contact centre's performance
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On becoming an analytics organization Alterna Savings' journey to a 360-degree view of its customers
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Case study: Star Telecom
1-888-683-2501 • 416-755-7761 www.completemailing.com
Feb/March 2014
DMN.ca ❰