Direct Marketing Magazine FebMar 2014

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Using profiling to drive creative strategy at BC Children's Hospital

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Navigating Special Big Data Fundraising to create supplement lasting customer relationships PM 4 0 0 5 0 8 0 3

Vol. 27 • No. 2 February/march 2014

The Authority on Data-Driven Engagement & Operations

The trouble with

Richard Boire on why it's not how your business fits into Big Data but how Big Data aligns with your business that will determine your success

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Effective PPi

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news

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There’s a lot of business out there. Know exactly where to find it. TM

Start seeing new business results. Visit canadapost.ca/businesslist. Canada Complete™ is a trademark of Canada Post Corporation.

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Introducing Canada Complete : Business Direct. The most up-to-date business contact list in Canada.


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