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How advocates Conquering become Mount Data “madvocates” With so much Bryan Pearson of LoyaltyOne offers hints on how to hold onto customers in turbulent times
data at our fingertips, how can we effectively collect and analyze transactional data for improved marketing ROI?
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Marketing’s Holy Grail? In 2012, retailers increased their investment in smartphone initiative – so is mobile commerce the answer to marketers’ prayers? PM 4 0 0 5 0 8 0 3
The Authority on Data-Driven Engagement & Operations
Mobile wallet frontier
photo by Gary Tannyan
Vol. 26 • No. 2 july 2013
Are we ready to embrace mobile commerce? see story on page 6
T:6.4375” Michael O’Sullivan is president of Proprietary Loyalty in Canada for AIMIA
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