Direct Marketing Magazine July 2013

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How advocates Conquering become Mount Data “madvocates” With so much Bryan Pearson of LoyaltyOne offers hints on how to hold onto customers in turbulent times

data at our fingertips, how can we effectively collect and analyze transactional data for improved marketing ROI?

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Marketing’s Holy Grail? In 2012, retailers increased their investment in smartphone initiative – so is mobile commerce the answer to marketers’ prayers? PM 4 0 0 5 0 8 0 3

The Authority on Data-Driven Engagement & Operations

Mobile wallet frontier

photo by Gary Tannyan

Vol. 26 • No. 2 july 2013

Are we ready to embrace mobile commerce? see story on page 6

T:6.4375” Michael O’Sullivan is president of Proprietary Loyalty in Canada for AIMIA

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Direct Marketing Magazine July 2013 by Lloydmedia Inc - Issuu