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Media Pack 2011 The premium TV Channel for the Global ICT Industry

All brands and products are the trademarks of their respective holder’s. Š 2011 Decisive Media Limited. All rights reserved


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telecomtv

Media Pack 2011 The premium TV Channel for the Global ICT Industry

1 why telecomtv? 2 telecomtv credentials 3 Audience profile 4 meet the team 5 EDITORIAL PROGRAMMING 6 telecomtv media options 7 digital media services and production 8 CLIENT PORTFOLIO 9 contact us

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 2 All brands and products are the trademarks of their respective holder’s. Š 2011 Decisive Media Limited. All rights reserved


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why TelecomTV? With access to over 60,000 ICT decision makers, TelecomTV’s innovative web 2.0 site provides: • the latest ICT news and analysis • live broadcast-quality programming • the opportunity to interact and share opinions with peers • download resources from industry leaders Not only is TelecomTV a vital link between vendors, service-providers and operators but it is at the centre of the global converged ICT industry. TelecomTV provides an effective platform from which to promote your brand, advertising and content direct to an audience of senior management and executives in over 200 countries worldwide.

Alain Sanchez CMO EMEA, Alcatel-Lucent

David Thodey CEO, Telstra

Erwan Menard VP & GM, CMS, HP

Grant Seiffert President, TIA

Jane Chen SVP, ZTE

happy customers John Chambers

Chairman & CEO, Cisco

Keith Willets

Chairman, TM Forum

Len Lauer

COO, Qualcomm

It’s hard to imagine what HP would be like in the telecommuincations industry without Decisive Media, without TelecomTV.

Michael Jones

Mika Vehvilainen

Pradeep Sindhu

Matthew Keys

Ronan Dunne

Vinod Kumar

Chief Technology Advocate, Google

CEO, Telefonica Group

COO, Nokia Siemens Networks

CEO, Telefonica O2 UK

Vice Chairman & CTO, Juniper Networks

Joy King, Internal Communications & Transformation, HP

President & COO, Tata Communications

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 3 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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telecomtv credentials In 2001, TelecomTV transformed business-to-business communications by launching the first ever online TV channel dedicated to the global ICT sector. By combining text-based news with streaming video interviews, panel discussions, documentary style features and live webcasting, TelecomTV created a new model for the new millennium. Since then, TelecomTV has evolved to take advantage of the latest collaboration tools and in 2006 it was the first B2B Web 2.0 platform for the global ICT sector. Today, TelecomTV delivers daily insight on the converging world of telecoms, media and entertainment via a platform that enables commentary, communication and collaboration.

TelecomTV is produced by Decisive Media, a market leading digital media communications owner and agency, providing our in-house creative, online and production services to our clients. These skills and expertise are applied to create compelling and engaging content on a daily basis for TelecomTV, allowing our clients to benefit from our experience.

In 2010, TelecomTV Live was launched, the first all year round virtual event platform delivering live filmed content to the global audience.

To find out more about Decisive Media and our services visit

www.decisive-media.com “I have seen the future of trade media, and it’s TelecomTV

...TelecomTV has seized upon this, and chosen a tone of voice that recognizes that it is serving not an audience, or even a readership, but community.“

Paul Mottram, Bite Communications

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 4 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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audience profile Audience Overview TelecomTV provides crucial business information to senior decision makers in the global ICT market with our exclusive and insightful programming Reach your target audience:

• In 2010, TelecomTV was the fastest

growing ICT brand, in the APAC region, with equally prominent audiences in EMEA and the Americas.

TelecomTV

in 2010 Over 65,000 Registered subscribers

Average Monthly Page views: 85,000

• 65% of our audience are classified per user*

TelecomTV receives some of strongest click through rates in the industry coupled with a very high average dwell time per user. This provides our commercial partners with highly effective communication opportunities.

“I’ve been working with TelecomTV

for the last few years on a number of key Government campaigns: Their energy and creativity are amazing. Through their work we have been able to take our messages much wider and more informed marketplace, with impressive results. Definitely one of my ‘secret weapons’, and great fun to work with too!

Adrian Hardy, Marketing Manager BT Global Services

as corporate management

• Very high average dwell times

happy customers

Over 46,000 users opted in to receive daily news mailers

Average Monthly Video views 22,500

Average dwell time per user 3.20 minutes

“The knowledge platform we used

to support our activities at ITU World 2009, was an outstanding success and we really could not ask for more from the team, thank you.

Prof Howard Williams, Forum Head, ITU

* (Source: www.alexa.com) All information correct at time of print

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 5 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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AUDIENCE PROFILE Sector Profile % 11 3

4

Financial Institution

4

4

8

11

National Corporate

Carrier-grade Equipment Manufacturer/Vendor

0.6 %

0.5

Russia

video byte:

40

App Developer

Multinational Corporate

Press/Media

Public Relations/ Advertising

Analyst

Consultant Content/provider

Vendor/SI

Carrier/Network Operator

22

Other

Africa

%

12

“More than two-thirds of

respondents (68%) agree that they’re comfortable watching in-stream advertising. “*

Region Profile

1.9 2 2 2.9 3.2 3.9

0.3

12

26.5

34.6

Central/South America

Central Asia

Eastern Europe

Nordic Europe

Middle East

North America

Western Europe

APAC

“Video is becoming

a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago. “*

Job Title

2.4 3.9 4.3

5.3

6.4

8

8.7

9.3

9.6

11.5

30.3

CFO

Board Directors

Manufacturing

Chairman/ President

PR/ Journalist

CEO

Technical Management

Consultant/ Analyst

R&D

EVP-SVP

CTO/CIO

Sales & Marketing Management

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

*Video in the C-Suite” Forbes Insights 2010 in association with Google

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Meet the Editorial Team Every working day, TelecomTV’s team of senior journalists produce an average of six new analysis stories, covering major developments in the global ICT sector. The team has over 70 years of experience between them and is one of the most knowledgeable telecoms units.

Martyn Warwick Guy Daniels Editor in Chief /Group Editorial Director Director of Content & Programming

Ian Scales Managing Editor

Leila Makki Reporter

Martyn Warwick has been a telecoms journalist for more than 20 years. Currently the Group Editorial Director and Editor in Chief of TelecomTV, he writes about global telecoms and IT related issues and conducts Webbroadcast TV interviews with senior telecoms executives all over the world.

Ian has spent 26 years as a technology journalist covering computers, networks and telecoms. He has edited several magazines including Communications Management, Datacom, Communications International and New Carrier and has been a freelance editor, journalist and writer for a wide variety of publications and organizations, including the TeleManagement Forum.

Leila Makki is an award-winning video journalist for TelecomTV.com, where she hosts two weekly programmes. Her shows feature interviews with top telecoms executives, coverage of industry trends, as well as reviews of the latest handsets and mobile accessories. She was recently voted 2010’s ‘Technology Woman of the Year’ by the UK Technology Journalist and PR industry (UKTJPR).

One of the founders of TelecomTV, Guy has over 15 years experience in the telecoms publishing industry. Previous roles have included working for Telecommunications International magazine, Editor of Middle East Communications, Deputy Editor for Communications International and Editorial Director of Mobile Communications International.

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

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EDITORIAL PROGRAMMING NEWSDESK

EXECUTIVE INSIGHT

THE BOTTOM LINE This monthly feature looks at impact and examples

MAIN AGENDA

With a summary of the weeks headline news stories and analysis including major global topical stories to TelecomTV exclusives.

of smart business worldwide as a result of the global economic crisis.

Exclusive interviews every month, with the industry’s top-level thought-leaders & Cxxs of companies that are influencing the success and direction of the ICT industry.

TelecomTV’s high-level live & interactive panel discussions programme, addressing key ICT industry issues.

Programmes on telecomtv are available to sponsor – please contact our sales team for more information.

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 8 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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EDITORIAL PROGRAMMING PRESS/PLAY

TALKING TELECOMS

TTV Resolutions

TTV FUTURES A series of surveys and reports that examine the

This weekly programme showcases the very latest consumer & business products. From new handsets to set-top boxes, to productivity software to games.

3 live panels, 3 world regions, 24 hours - 1 global industry resolution. Hosted as a virtual conference on TelecomTV Live with live polling and online audience Q&A.

Find out what latest topics are hot on the lips of the board members of the world’s telecoms companies.

challenges and opportunities posed by key sectors of the global ICT industry.

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Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 9 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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TelecomTV MEDIA OPTIONS Newsletter

Global Events Coverage

With over 46,000 ‘opt in subscribers our daily newsletter and other regular mailers guarantee that our commercial partner content and advertising reaches the inbox of our global ICT community.

TelecomTV works closely with key partners and event organisers to deliver up-to-date news, views and exhilarating content.

Advertising

Global Documentaries

A complete range of executions available from traditional online units such as leaderboards to rich-media, pre-roll video stings or peel backs. Full reporting is provided through DART.

Our documentary projects’ take us around the globe allowing us to create truly unique and exclusive industry content. In 2008, the team delivered Mobile Planet, in 2009 Green Planet and now Broadband Planet explores the global impact of broadband.

Commspace Your dedicated area on TelecomTV. Clients have an all year round line of communication with their target audience and provides an environment to promote brand, content and interaction

video byte:

Webinars / Panel Discussions. Through Decisive Media’s very own innovative iCast platform TelecomTV delivers live and interactive panel discussions including Main Agenda. With full sponsorship available.

65% have visited a vendor’s website after watching ” a video, and 53% have conducted a search to locate more information”* *Video in the C-Suite” Forbes Insights 2010 in association with Google

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 10 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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TelecomTV MEDIA OPTIONS Surveys and reports

Direct Mail

Understand the views and trends within the sector by surveying our users. Supported by analysis and reports compiled by our senior journalists.

Reach out to our 46,000 opt-in subscribers and send tailored company branded email campaigns to convey your message to your target audience.

Whitepapers

TelecomTV Live/Virtual Events: Telecom TV Live!

Drive thought leadership amongst the TelecomTV audience, whilst also driving leads. Also engage your audience by converting text-based whitepapers into attractive, easy to digest video presentations.

In 2010 TelecomTV Live was launched to provide the global ICT audience with the first all year round virtual event with live content. Virtual Booths and sponsorship programmes are available for this truly innovative platform.

What are the future prospect s for WiMAX? 10. Wimax has suffered a large fall in its global overwhelming stock as the majority of the world’s telcos have LTE for their next chos mobile technolo gy standard. Even en Nextel, which near ly Sprint WiMAX, especially alone in developed markets is backing through its invo lvem recently announce d that it may mov ent with Clearwire, has lead to an e even tually to LTE. This even grimmer judgement on with nearly 43% the technology, of our responde nts maintaining technology will that be profitable only in niche applicatio the ns.

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

Security

Dead on arrival

Wither when LTE gets deployed

10

Profitable mass deployments

Profitable only in niche applications

TelecomTV 2011 11 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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Digital Media Services and Production Virtual Events Create your own Virtual events and maximise investment of your physical face-to-face events. Our platform is tailored to the requirements of the customer and can be reproduced in as many languages as required.

Video Case Studies Utilise the skills of our teams to contextualise the positive stories that drives global ICT – case studies are a highly effective way of demonstrating how services and equipment positively affect everyday life.

On-demand/Rich media Presentations Turn complex text content into viewable and easily digestible video presentation. Whitepapers, reports and research can be transformed into the marketers, sales teams and your senior management industry speaker’s most effective tool.

Corporate Video Whether it’s an executive interview, product demonstrations or a viral teaser, our experienced teams are on hand to support you from casting, scripting, filming, production and editing.

video byte: Internet video will account for 57% of all ” consumer traffic” and “nearly 66% of the world’s mobile data traffic will be video.”* *Research from Cisco Systems-Hyperconnectivity and the Approaching Zettabyte Era; June 2010.

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 12 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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Digital Media Services and Production Flash and Animations 2D and 3D animations can bring your corporate story to life. We can provide creative concepts, design, animation scamps, build, rigging, animation rendering and editing services with music or voiceovers. Perfect for use at events, for viral campaigns and flash demonstrations.

Live, Interactive Webcasts

Community Portals, Bespoke Website Creation & Content Management Whether you need our off-the-shelf solution or bespoke design, our team of developers will work alongside you from creating wireframes to website design, build and hosting, e-commerce, data capture and interactive solutions, to ensure that your company’s shop window delivers compelling and high impact communications.

Our iCast platform can be used for many purposes such, as private corporate forums, panel discussions and internal training sessions. With features such as live video with PowerPoint, polling and instant messaging to create more engaging content - no downloads necessary.

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 13 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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CLIENT PORTFOLIO We are proud to be supported by some of the world’s biggest names who recognise that being a part of TelecomTV positions them as innovators in front of a global audience of decision makers.

happy customers “We have been delighted with the incredibly positive feedback from Symantec and are pleased to be working with Decisive Media on future phases rolling out through 2010 and beyond.“

Karen Hammond, Account Director at leading ICT agency Banner

“Overall, two-thirds of

R

senior executives said they notice banner ads alongside videos they watch for work. “* *Video in the C-Suite” Forbes Insights 2010 in association with Google

Contact us: SW +44(0) 207 448 1070 | Info: sales@telecomtv.com | Web: www.telecomtv.com

TelecomTV 2011 14 All brands and products are the trademarks of their respective holder’s. © 2011 Decisive Media Limited. All rights reserved


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Contact us

To find out more about how Decisive Media and TelecomTV services can help fulfill your company’s marketing objectives please contact one of our experienced members of the sales team below.

APAC

EMEA

Anne Leboutillier

Richard Silver Sales Director

M: +65-9626-4424 E: anne.leboutillier@decisive-media.com

DECISIVE

For a full breakdown of our services visit

MEDIA www.decisive-media.com TM

think it create it achieve it

M: +44(0) 7769 144 528 E: richard.silver@decisive-media.com

HEADQUARTERS

GLOBAL

3 London Wall Buildings, London Wall, London, EC2M 5PD, UK Switchboard: +44(0) 207 448 1070 E: info@decisive-media.com

Jim Reilly Commercial Director M: +44 (0)7920 791 928 E: jim.reilly@decisive-media.com

For the latest news and features visit

www.telecomtv.com

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All brands and products are the trademarks of their respective holder’s. Contact us: SW +44(0) 207 448 1070 |All Info: sales@telecomtv.com Web:holder’s. www.telecomtv.com brands and products are the trademarks of their |respective © 2011 Decisive Media Limited. All rights reserved © 2011 Decisive Media Limited. All rights reserved


TelecomTV Media Pack 2011