M E D I A
K I T
2 0 1 2
MEDIA KIT 2011 M
aFRICA’S GLOBAL VOICE
arise breaks new ground BY celebratING africa’s BEST AND BRIGHTEST INNOVATIONS IN FASHION, CULTURE AND SOCIETY RISE is Africa’s first and foremost international style magazine. Highlighting African achievement in fashion, music, culture and politics, it provides a positive portrayal of the continent and its contribution to contemporary society across the world. From cover stars including Naomi Campbell, Alek Wek and Alicia Keys to indepth interviews with Denzel Washington, David Adjaye, Ben Okri and Jay-Z, ARISE informs, incites and delights in equal measure. “ARISE breaks cultural and editorial boundaries with its mix of upfront news, exclusive interviews, reportage and luxury fashion stories,” says Helen Jennings, editor of the highend, large-format title. “I’m proud to say ARISE is like no other global glossy.” As part of ARISE’s ongoing commitment to highlighting African talent, ARISE has hosted several fashion and music events in major cities. ARISE Magazine Fashion Week - Lagos 2011 brought together over 50 designers from Africa and the diaspora, and featured concerts by Estelle, Darey Art Alade, Naeto C and Tinie Tempah. The landmark occasion culminated in the ARISE Magazine Fashion Awards, the winners of which now go on show at Made In Africa, a fashion extravaganza by ARISE Magazine at New York Fashion Week on September 15. It’ll be ARISE’s forth NYFW group show. ARISE also sponsored Africa Fashion Week 2009 in Johannesburg and presented an African fashion collective at Paris Fashion Week in 2010. ARISE founder Nduka Obaigbena says: “ARISE is already leading the way and, due to the unprecedented demand to showcase Africa’s finest designers, we’ve created our very own series of spectacular events. We’re showing the world that Africa is here to stay at the forefront of international fashion.” ARISE is published quarterly and sold in over 25 countries. It has established itself as a mainstream magazine for modern Africans, AfricanAmericans, the diaspora and anyone interested in global culture, and through its website, Facebook and Twitter pages, ARISE continues to build a thriving community.
Content Ever since issue one, which featured interviews with Liya Kebede, John Legend, Thandie Newton and Youssou N’Dour, ARISE has charted the best of Africa and beyond. To date ARISE has met musicians Pharrell Williams, Jill Scott, Akon, Nas, 2Face, Erykah Badu, Sean Paul, Seun Kuti and K’Naan. We’ve gone to the movies with Laurence Fishburne, Spike Lee, Idris Elba, Charlize Theron, Chiwetel Ejiofor, Djimon Hounsou and Don Cheadle. We’ve shot with models Arlenis Sosa, Rose Cordero, Sessilee Lopez, Ajak Deng, Georgie Baddiel and Oluchi Onweagba. And political figures Tony Blair, Mandla Mandela and Malam Bacai Sanhá have shared their ideas and inspirations with ARISE. Exclusives include behind-the-scenes access at Barack Obama’s inauguration, a World Cup 2010 report profiling players from all six African teams, and coverage of Alicia Keys’ Keep A Child Alive Black Ball, for which ARISE was the media sponsor. A special edition focusing on Nigerian commerce and culture was also distributed in South Africa and Nigeria during the World Cup to mark the country’s golden jubilee. THISDAY Group Chairman and ARISE editor-in-chief Nduka Obaigbena says: “There is much for the continent to be jubilant about, contrary to what some Western media would have you believe. ARISE magazine communicates the landmark successes that Africans and people of African descent have achieved, as well as the opportunities open to Africa in the future.” award winning ARISE had its successful soft launch in October 2008 and hit newsstands in February 2009, coinciding with the debut ARISE African Fashion Collective show at NYFW. It went on to win Launch Of The Year at the APA International Customer Publishing Awards 2009 and took Highly Commended in the same category at the British Society of Magazine Editors Awards.
READERSHIP ARISE targets a discerning readership who share an interest in the cultural and social developments coming out of the continent. The magazine’s mix of fashion, music, sport, film, art and politics appeals to young, educated and affluent readers who demand to be the first to know about what’s hot and what’s important in Africa and around the world. ARISE attracts a 60:40 female/male audience. Distribution AND CIRCULATION ARISE distributes 50,000 copies to a growing number of countries including the UK, US, Nigeria, South Africa, Uganda, Tanzania, Kenya, Belgium, Germany, Canada, France, Austria, Norway, Jamaica, Netherlands and Italy. Main stockists include WHSmith, Barnes & Noble, Exclusive Books and Universal News. Promotional copies of ARISE are distributed internationally to luxury hotel groups and clubs including Four Seasons, St Regis, Loews, RitzCarlton, Raffles, Mandarin Oriental and Soho House (New York). ARISE is also available to Eurostar travellers and in a number of airlines’ first-class lounges. The publication is priced at £3.50/US$9.99/N1,000 with equitable international pricing. NOTES TO EDITORS ARISE is published by THISDAY Magazines Group in Lagos, Nigeria. Its parent company, Leaders & Company Ltd, began trading in January 1995. Its flagship newspaper, THISDAY, was first published on January 22 that same year and quickly established itself as Nigeria’s premier news- paper of record. Today THISDAY has some 700 staff members in 38 offices across Nigeria. It also maintains a bureau in Washington DC from which it provides news on Africa to a variety of news organisations and agencies. THISDAY has a daily circulation of 100,000 copies and 120,000 on Sundays. In Nigeria, THISDAY has a daily readership of 4million people. Its newspaper operation has an annual turnover of US$100million
HELLO WORLD AFTER FOUR YEARS OF WAITING, THE 2010 WORLD CUP FINALLY ARRIVED IN SOUTH AFRICA WITH TWO GLORIOUS OPENING EVENTS. HERE’S WHAT HAPPENED WORDS ANNABEL McLEOD PHOTOGRAPHY ANDREW ESIEBO
t’s unbelievable! I’m dreaming, man, wake me up. What a lovely dream,” exclaimed an excitable “I Archbishop Desmond Tutu, wearing a Bafana Bafana jersey, hat and scarf, his arms outstretched. “Africa is the cradle of humanity so we welcome you home. We are all Africans. We want to say to the world, thank you for helping an ugly caterpillar become a beautiful butterfly.” On stage at the Orlando Stadium, Soweto, addressing the 30,000-strong crowd assembled for the World Cup kick-off celebration concert on Friday 10 June, he expressed the host nation’s almost overwhelming pride, while doing a little jig. The three-hour spectacle featured an impressive line-up of African and international artists. The legendary jazz musician Hugh
Masekela opened the live broadcast with Grazing In The Grass, fellow local Lira joined him to perform Miriam Makeba’s soul classic Pata Pata. Kwaito DJs Big Nuz and Tira and The Parlotones also added to the roster of South African performers while Amadou & Mariam, Vieux Farka Touré and Tinariwen represented for Mali. “It’s our moment,” cried rapper K’Naan, clutching Somalia’s flag for his World Cup song Wavin’ Flag, prompting a crescendo of patriotic flag shaking among his fans. Black Eyed Peas shuttled through a medley of their hits, including Boom Boom Pow and I Gotta Feeling, Fergie teaming zebra-print nails with an eye-popping gladiator outfit. John Legend played piano for Benin’s Angelique Kidjo, who in turn accompanied the Soweto Gospel Choir. And Alicia Keys jammed with
Johannesburg’s mighty BLK JKS. She turned her Jay-Z duet Empire State Of Mind into a touching tribute to Africa for the occasion. Famous footballers Patrick Vieira, Franz Beckenbauer, Christian Karembeu, Quinton Fortune, Socrates and Jay-Jay Okocha also took turns to regale the crowd with golden moments from previous World Cups. “Music and sports are the lifeblood of African culture,” said former Bafana Bafana captain Lucas Radebe. And wrapping up the pre-tournament musical celebrations was Columbian superstar Shakira, who shimmied her grass skirts to the rhythms of Waka Waka (This Time For Africa), her World Cup tune with Cape Town Afro-fusion group Freshlyground. The following day, South Africa woke up to the tragic news that Nelson Mandela’s
SECTIONS ARISE has six sections: NEWS (the latest happenings, talents and developments); FASHION (African and international fashion, shoots, catwalk reports, beauty trends); MUSIC (scene pieces and interviews with musicians both hip and huge); CULTURE (film, sport, literature, travel, the arts, entertainment and social issues); POLITY (business, education, politics, health, finance, activism, the environment and technology) and ENDNOTES (Flashback to important moments and people in history and city guides).
ARISE RATE CARD • 4 0,000 copies sold in over 20 countries and key cities such as London, Paris, Milan, New York, Washington DC, Johannesburg, Lagos and Nairobi
• 1 0,000 distributed to luxury hotel groups, lounges and spas in the US and Europe
Advertising Rates Premium Single Page - £10,000 Run of Page - £8,000 Premium Double Page Spread - £20,000 Double Page Spread - £15,000 Inside Back Cover - £12,000 Outside Back Cover - £24,000 Advertorial - £18,000 For further information about rates including online opportunities, brand partnerships, sponsorships, creative print/ production solutions, competitions, inserts & mini mags please email Rob Soar at rob. firstname.lastname@example.org
ARTWORK SPECIFICATIONS Single-page ads: Trim size: 245 x 330mm Type area: 217 x 300mm Bleed area: 251 x 336mm Double-page ads: Trim size: 490 x 330mm Type area: 434 x 300mm Bleed area: 502 x 336mm Please make sure all artwork is supPlied to the following specifications: • Size of advertisement is exact • All text is converted to outlines •A ll files are supplied as CMYK process (no spot colours) •A ll images embedded in files are 300dpi at correct size
CONTACT INFORMATION ARISE MEDIA UK 7 St Martins Place London, UK WC2N 4HA arisemagazine.net facebook.com/arisemag twitter.com/arisemagazine Management Penny McDonald International Managing Director t: +44 (0) 20 7747 7300 e: email@example.com Editorial Helen Jennings Editor t: +44 (0) 20 7747 7291 e: firstname.lastname@example.org Advertising Rob Soar Advertising/Brand Partnerships Manager t: +44 (0)20 7747 7301 m: +44 (0)7840064341 e: email@example.com ONLINE Annabel McLeod Online Editor t: +44 (0) 20 7747 7293 e: firstname.lastname@example.org
AFRICA’S GLOBAL STYLE & CULTURE MAGAZINE www.arisemagazine.net F A S H I ON
M U S I C
C U LT U R E
P OL I T Y