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2019 Media Kit

ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708


QUiCK FaCtS

ORAnGE cOUnTy’S

LARGEST

moxley on lingering mysteries

August

31-sep

te mber

6, 2018

| volu me

surroundi ng a pair of

24 | nu mb

er 01

oc murder s | a plein -air exhibit

for the ag es

nEw S w E E KLy FOUnDED 1995 cIRcULATIOn 45,000 weekly copies DISTRIBUTIOn AREA Throughout Orange county & Long Beach areas DISTRIBUTIOn pOInTS 1,350+ High Traffic Areas pUBLISH DAy Thursday Every week MOnTHLy READERSHIp 503,000

OcwEEKLy.cOM

MOnTHLy pAGE VIEwS 833,000 MOnTHy UnIQUE VISITORS 518,000

SOcIAL MEDIA 98k+ likes 64k+ followers 50k+ followers

Source : Alliance for Audit Media, Media Audit Winter 2015, Comscore, Quantcast, Google Analytics

ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019


ReadeR PROFiLe MOnTHLy READERSHIp

503,000

MOXLEY O N DTSA 6-12, 20 DEVELOPE 18 | VO LUME R 23

APRIL

| NUMB

ER 32

MIKE HAR RAH’S MO NSTROUS

ADVENTUR

E | HAS THE ETER NAL

TIKI TORC

MOnTHLy UnIQUE VISITORS

518,000 EDUcATIOn

Advanced Degree : 48.5% college Degree : 35.5% High School/Some college : 16% IncOME $100,000+ : 40% $50,000-$99,000 : 33.3% Under $50,000 : 26.7% AGE 18-24 : 11.2% 25-34 : 21.1% 35-44 : 18% 45+ : 49.7% Source : Media Audit Winter 2015, Google Analytics

ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019


PRINT SIZES & SPECS

DEADLINES

OC Weekly publishes every Thursday. Space reservations, digital ads, and final ad changes must be received by 5 p.m. the Friday prior to publication date. No cancellations are accepted after this time. Contact your account executive for pricing.

Camera Ready Requirements • Ads must be produced to specific page sizes. • 15-20% press gain - 100 line screen - Highlights 5-8% - Shadows 78-82% • OC Weekly does not accept responsibility for the printing quality of camera ready ads.

Electronic Ad Submission Acceptable File Formats: (OC Weekly is produced on a Mac platform, and will not accept Windows files such as Corel Draw, Publisher, Word, Excel, or PowerPoint.) • Postscript file (.ps) • Acrobat Distiller file (.pdf) with all fonts embedded • Tagged image file (.tif) Photoshop file preferred • JPEG graphic file (.jpeg) Save at least “medium” quality, 300 dpi preferred • EPS, Illustrator or Photoshop file (.eps, .ai, .psd)

Uploading & sending files: • File upload utility (for files larger than 10MB): ads.ocweekly.com For further instructions, please contact your Account Executive

TIPS • Black and white ads must be saved grayscale • All color ads must be CMYK (NO RGB, Index or PMS colors). Black should always be 100% black NOT C 100% / M 100% / Y 100% / K 100% • Minimum resolution: 300 DPI

SIZES Full Page

9.125” x 10.5625”

Junior

6.8021” x 7.8645”

2 col 1/2

4.4792” x 10.5625”

4 col 1/2

9.125” x 5.1667”

2 col 1/4

4.4792” x 5.1667”

4 col 1/4

9.125” x 2.4688”

1 col 1/4

2.1563” x 10.5625”

2 col 1/6

4.4792” x 3.3681”

1 col 1/6

2.1563” x 6.9653”

2 col 1/8

4.4792” x 2.4688”

1 col 1/8

2.1563” x 5.1667”

1 col 1/12

2.1563” x 3.3681”

1 col 1/16

2.1563” x 2.4687”

FULL

JUNIOR

2c1/2

4c1/2

2c1/4

4c1/4

1c1/4

2c1/6

1c1/6

2c1/8

1c1/8

1c1/12

CLASSIFIED SIZES 1/24

2.1563” x 1.5694”

1/32 (H)

2.1563” x 1.2057”

1/48 (H)

2.1563” x 0.4883”

1/48 (V)

0.9948” x 1.5694”

Full Page Bleed: 10.75” x 11.75” | Trim Size: 10.25” x 11.25” CENTER SPREAD DOUBLE TRUCK (no bleed) 19” x 10.5625” CENTER SPREAD DOUBLE TRUCK (with bleed) 21” x 11.75” | Trim Size: 20.5” x 11.25”

1c1/16

DOUBLE TRUCK

FULL BLEED

FILM SIZES 1 col

1.6917” x --

4 col

7.2667” x --

2 col

3.55” x --

5 col

9.125” x --

3 col

5.4083” x --

Full Page

9.125” x 10.625”

*Film ads are based on a 5 column grid. ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019


diGitaL ad SiZeS MOnTHLy pAGE VIEwS

833,000 MOnTHLy UnIQUE VISITORS

518,000

a B C d e F G H

UnITS

SIzE

SUpER BAnnER* LEADERBOARD* REcTAnGLE* MOBILE BAnnER* DESKTOp InTERSTITIAL MOBILE InTERSTITIAL (SIDE LIVE IMAGES: 270x850) RESKInS TEMpLATE pROVIDED STORy GRID (IncLUDES STORy pAGE) * ROS DIGITAL UNITS

a

970x90 728x90 300x250 320x50 710x510 320x480 1920x900 200x200

OcwEEKLy.cOM IS A RESpOnSIVE SITE Soure : Google Analytics

DEADLInE: 48 HOURS BEFORE LIVE DATE

d

e

C d

B

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cOnTAcT yOUR SALES ExEcUTIVE FOR pRIcInG ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019


eMaiL NeWSLetteRS Oc weekly’s weekly newsletter is the “go to” place for events, news, music, dining and entertainment. newsletters go out once a week, delivered to Oc weekly readers who have requested to receive.

a

FREQUEncy : wEEKLy 4 Ad Units Available

SIzE

UnITS

a LEADERBOARD (2) B REcTAnGLE (2) C FEATURED UnIT (1)

cATEGORIES

SUnDAy OnLy

DAy

AUDIEncE

MUSIc

Thur.

13K

nEwS

Thur.

20K

DInInG

wed.

15K

pROMO

Sun.

27K

EVEnTS

wed.

A&c/FILM

Fri.

C

728x90 300x250 720x200

29K

B

B

14K

a

DEADLInE: SUBMIT MOnDAyS cOnTAcT yOUR SALES ExEcUTIVE FOR pRIcInG ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019


eMaiL eXCLUSiVeS An exclusive email from you “the advertiser” to Oc weekly’s readers who have requested to receive.

FREQUEncy : 3 pER DAy MOn-FRI no Repeat Lists Same Day

REQUIRED MATERIALS

SIzE: 500x650 FILE TypE: JpEG 35 cHARAcTER SUBJEcT LInE 75-100 wORD TExT URL/LInK

cATEGORIES

pROMO EVEnTS DInInG MUSIc cAnnABIS HAppy HOUR ARTS/cULTURE/FILM BEST OF

AUDIEncE 27K 29K 15K 13K 2K 8K 14K 14K

DEADLInE: 48 HOURS BEFORE LIVE DATE

cOnTAcT yOUR SALES ExEcUTIVE FOR pRIcInG ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019


SOCiaL Media/ SPONSORed POStS Tap into Oc weekly’s social audience. Sponsored content on Facebook, Instagram and Twitter will help you reach new users, promoting your brand, events or special promotions. FAcEBOOK.cOM/OcwEEKLy

98K+ LIKES

InSTAGRAM.cOM/OcwEEKLy

TwITTER.cOM/OcwEEKLy

50K+ FOLLOwERS

OC Weekly Fire and Cane is the satisfying marriage of peated whisky and malts matured in bourbon barrels, and then finishing in Latin rum casks, for campfire smokiness and toffee sweetness. #GFExperiments

64K+ FOLLOwERS

ocweekly #OCDecadence is TRULY a great time! Grab more than just a bite to eat with your friends on 9/21! Unlimited Food, Beverage Sampling (like, @ trulysparkling), Live Entertainment & MORE is coming to @segerstromarts! You don’t want to miss our 15th Annual celebration! Tickets are available at the link in our bio.

(Instagram post includes 24HR posted story)

• $300 social posts includes: Facebook, Instagram and Twitter (25% of cost will be used towards *boosting Oc weekly audience). • Max 2 posts per advertiser per month. Max 3 posts per day.

* Facebook audience ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019


SOCIAL MEDIA REQUIRED MATERIALS FACEBOOK

98k+ LIKES

instagram

64k+ followers

twitter

50k+ followers

IMAGE

IMAGE

IMAGE

File Type: jpg or png

File Type: jpg

Image Size: 506x253

Image Size:1200x628

Image Size: 2048x2048

File Type: jpg

caption: 125 characters or less

IG Story Size: 1080x1920

caption: Max 140 characters

URL/Link

URL/Link to be shared on IG story (swipe up)

URL/Link - links are shortened to 23 characters leaving 117 for text, which includes punctuation and spaces

Business Tag (links to client) 20% or less of text on actual image

Business Tag (links to client) captionS: Max 125 characters Hashtags: (Ex: #TacoTuesday, #Vodka)

VIDEO

Max Time: 240 minutes

video

Max File Size: 4GB

Video Size 4GB

caption: 125 characters or less

File Type: mp4 & mov

Highest resolution available

captionS: Max 125 characters

Business Tag

Hashtags: (Ex: #TacoTuesday, #Vodka)

Video Captions & sound optional (both recommended)

BOOST Video or Image can be boosted Geo-targeted Ex: Santa Ana, Mission Viejo etc. twitter

Interests/Demographics Ex: basketball, bars, pop music etc. 25% ($75) for 1 day Estimated people reached depending on interests and geo

instagram

FACEBOOK

MATERIALS ARE DUE 72 HOURS BEFORE LIVE DATE! ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019


Week

Issue #

Pub Date

OC Weekly/Special Issue

Reservation Deadline

1

19

1/3/2019

OC Weekly

12/28/2019

2

20

1/10/2019

OC Weekly

1/4/2019

3

21

1/17/2019

OC Weekly

1/11/2019

4

22

1/24/2019

OC Weekly

1/18/2019

5

23

1/31/2019

OC Weekly

1/25/2019

6

24

2/7/2019

OC Weekly

2/1/2019

7

25

2/14/2019

OC Weekly

2/9/2019

8

26

2/21/2019

OC Weekly

2/15/2019 2/22/2019

9

27

2/28/2019

OC Weekly/Taco Issue

10

28

3/7/2019

OC Weekly

3/1/2019

11

29

3/14/2019

OC Weekly/Beer Issue/St. Patty's Day

3/8/2019

12

30

3/21/2019

OC Weekly

3/15/2019

13

31

3/28/2019

OC Weekly

3/22/2019

14

21

4/4/2019

OC Weekly

2/29/19

15

33

4/11/2019

OC Weekly

4/5/2019

Special Guide

Reservation Deadline

Rolling Paper: Field Guide

1/11/2019

16

34

4/18/2019

OC Weekly

4/12/2019

Rolling Paper: 420 Guide

4/5/2019

17

35

4/25/2019

OC Weekly

4/19/2019

Newport Beach Film Festival

4/12/2019

18

36

5/2/2019

OC Weekly/Brunch Issue

4/26/2019

19

37

5/9/2019

OC Weekly

5/3/2019

20

38

5/16/2019

OC Weekly

5/10/2019

21

38

5/23/2019

OC Weekly/OC People/Memorial Day

5/17/2019

22

40

5/30/2019

OC Weekly

5/24/2019

23

41

6/6/2019

OC Weekly

5/31/2019

24

42

6/13/2019

OC Weekly

6/7/2019

25

43

6/20/2019

OC Weekly/Summer Travel Issue

6/14/2019

26

44

6/27/2019

OC Weekly/July 4th

6/21/2019

27

45

7/4/2019

OC Weekly

6/28/2019

Rolling Paper: 710 Guide

6/21/2019

28

46

7/11/2019

OC Weekly

7/5/2019

29

47

7/18/2019

OC Weekly

7/12/2019

30

48

7/25/2019

OC Weekly/US Open Surfing Issue

7/19/2019

31

49

8/1/2019

OC Weekly, Education Issue

7/26/2019

21

50

8/8/2019

OC Weekly

8/2/2019

33

51

8/15/2019

OC Weekly

8/9/2019

34

52

8/22/2019

OC Weekly/Restaurant Issue

8/16/2019

Eat+Drink Cookbook

8/9/2019

35

1

8/29/2019

OC Weekly/Labor Day

8/23/2019

36

2

9/5/2019

OC Weekly

8/30/2019

37

3

9/12/2019

OC Weekly

9/6/2019

38

4

9/19/2019

OC Weekly/Music Issue

9/13/2019

38

5

9/26/2019

OC Weekly

9/20/2019

40

6

10/3/2019

OC Weekly

9/27/2019

41

7

10/10/2019

OC Weekly/Halloween

10/4/2019

42

8

10/17/2019

OC Weekly/Halloween

10/11/2019

Holiday Guide inside OC Weekly

11/22/2019

43

9

10/24/2019

OC Weekly/BEST OF 2019 Issue/Halloween

10/18/2019

44

10

10/31/2019

OC Weekly/Scariest People Issue/Halloween

10/25/2019

45

11

11/7/2019

OC Weekly

11/1/2019

46

12

11/14/2019

OC Weekly

11/8/2019

47

13

11/21/2019

OC Weekly

11/15/2019

48

14

11/28/2019

OC Weekly/Black Friday

11/22/2019

49

15

12/5/2019

OC Weekly

12/2/2019

50

16

12/12/2019

OC Weekly

12/6/2019

51

17

12/19/2019

OC Weekly/New Years

12/13/2019

52

18

12/26/2019

OC Weekly/New Years

12/20/2019


2019 SPeCiaL iSSUeS Lost in oC: How HigH wiLL you be wHen tHe big one Hits? | MoxLey ConfidentiaL: is it aLL over for da tony raCk? March 23-29, 2018 | voluMe 23 | nuMber 30

Where’s the beer? | ocWeekly.coM

moxley confidential: why is the da’s office letting a serial killer go free? | dana’s daca caca | and more tacos! january 19-25, 2018 | volume 23 | number 21

shut yer hole, don | ocweekly.com

DARICE SMOLENSKI OF TALKS TO US ABOUT OC’S NEWEST, CLEANEST PRODUCTS PG. 12

ROLLiNG PaPeR Field Guide Jan 24

taCO iSSUe Feb 28

(Glossy Insert)

Trump:

" | how To eaT a 2.5-pound Sheriff huTchenS iS "Legendary

February 24-March

STeak in 29 minuTeS | oc hiT

facTory TakeS off

eneMy oF the PeoPle

BeeR iSSUe St. Patty’s day Mar 14 JUNE 22-28, 2018 | volUmE 23 | NUmbEr 43

Since 1995 | ocweekly.coM

ROLLiNG PaPeR 420 Guide April 18 (Glossy Insert)

NeWPORt BeaCH FLiM FeStiVaL April 25 (Glossy Insert)

lEavE it as yoU foUNd it | ocwEEkly.com

22 | nuMber 26 02, 2017 | voluMe

! ozy runch o B B e best with th oody right as and Bl around done ches s, michelad arias brunmo marys/m mi sa

BRUNCH iSSUe May 2

OC PeOPLe May 23

ROLLiNG PaPeR 710 Guide July 4

SUMMeR tRaVeL iSSUe June 20

US OPeN SURF iSSUe July 25

(Glossy Insert)

lost in oc: washburn ’s modest proposal on guns | cambodian rock band on the run | the oscars! march 02-08, 2018 | volume 23 | number 27

MOXLEY: OCDA CUTS DEAL TO THWART JAIL-PHONE SCANDAL | DANA DISHES ON CHINA AND DOGS? | WE LOVE LOVE, GILDA

needs more celery | ocweekly.com

SEPTEMBER 21-27, 2018 | VOLUME 24 | NUMBER 04

LBC THANG | OCWEEKLY.COM

Education Issue

edUCatiON iSSUe Fall edition August 1

eat/dRiNK Cookbook August 22

ReStUaRaNt iSSUe August 22

MUSiC iSSUe September 9

BeSt OF 2019 October 24

(Glossy Insert)

2 THE 018

ing uide Host G

de Gift Gui

ore! and m

OCW SCaRieSt PeOPLe October 31

HOLidaY iSSUe December 5

ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2019

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2019 OC Weekly Media Kit  

2019 OC Weekly Media Kit  

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