2020 OC Weekly Media Kit

2020 MEDIA KIT

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

QUICK FACTS

OC’S LARGEST NEWS WEEKLY SINCE: 1995 WEEKLY READERSHIP: Over 67,000 WEEKLY PRINTED COPIES: 25,000 DISTRIBUTION POINTS: 1,200 High Traffic Areas DISTRIBUTION AREA: OC & Long Beach Areas PUBLISH DAY: Every Thursday

OCWEEKLY.COM

MONTHLY PAGE VIEWS 731,000 MONTHLY UNIQUE VISITORS 386,000

SOCIAL MEDIA 98k+ likes 67k+ followers 52k+ followers

Source : Media Audit 2017Google Analytics

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

READER PROFILE AUDIENCE

Median Age: 40 Median Income: $71,720 Home Owners: 51% Median Home Value: $513,455

AGE

18-24: 10.8% 25-34: 27.7% 35-44: 19.9% 45+ : 41.6%

EDUCATION

College/Advanced Degree: 55.8% Some College: 21.3% All Other: 22.6%

INCOME

Under $50,000: 33.8% $50,000-$100,000: 33.4% $100,000+ : 32.8%

OCWEEKLY.COM

MONTHLY PAGE VIEWS 731,000 MONTHLY UNIQUE VISITORS 386,000

SOCIAL MEDIA 98k+ likes 67k+ followers 52k+ followers

Source : Media Audit 2017, Google Analytics

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

PRINT SIZES & SPECS

DEADLINES

OC Weekly publishes every Thursday. Space reservations, digital ads, and final ad changes must be received by5 p.m. the Friday prior to publication date. No cancellations are accepted after this time. Contact your account executive for pricing.

CAMERA READY REQUIREMENTS • Ads must be produced to specific page sizes.

• 15-20% press gain - 100 line screen - Highlights 5-8% - Shadows 78-82% • OC Weekly does not accept responsibility for the printing quality of camera ready ads.

ELECTRONIC AD SUBMISSION Acceptable File Formats: (OC Weekly is produced on a Mac platform, and will not accept Windows files such as Corel Draw, Publisher, Word, Excel, or PowerPoint.)

• Postscript file (.ps) • Acrobat Distiller file (.pdf) with all fonts embedded • Tagged image file (.tif) Photoshop file preferred • JPEG graphic file (.jpeg) Save at least “medium” quality, 300 dpi preferred • EPS, Illustrator or Photoshop file (.eps, .ai, .psd)

UPLOADING & SENDING FILES: • File upload utility (for files larger than 10MB): ads.ocweekly.com For further instructions, please contact your Account Executive

TIPS • Black and white ads must be saved grayscale • All color ads must be CMYK (NO RGB, Index or PMS colors).

Black should always be 100% black NOT C 100% / M 100% / Y 100% / K 100% • Minimum resolution: 300 DPI

SIZES 9.125” x 10.5625”

Full Page 2 col 1/2

4.4792” x 10.5625”

4 col 1/2

9.125” x 5.1667”

2 col 1/4

4.4792” x 5.1667”

1 col 1/4

2.1563” x 10.5625”

2 col 1/8

4.4792” x 2.4688”

1 col 1/8

2.1563” x 5.1667”

1 col 1/16

2.1563” x 2.4687”

FULL

FULL BLEED

2c1/2

4c1/2

2c1/4

1c1/4

2c1/8

1c1/8

1c1/16

FULL PAGE BLEED: 10.75” x 11.75” | Trim Size: 10.25” x 11.25” CENTER SPREAD DOUBLE TRUCK (no bleed) 19” x 10.5625” CENTER SPREAD DOUBLE TRUCK (with bleed) 21” x 11.75” | Trim Size: 20.5” x 11.25”

FILM SIZES 1 col

1.6917” x --

4 col

7.2667” x --

2 col

3.55” x --

5 col

9.125” x --

3 col 5.4083” x --

Full Page 9.125” x 10.625” *FILM ADS ARE BASED ON A 5 COLUMN GRID.

DOUBLE TRUCK SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

DIGITAL AD SIZES UNITS

A B C D E F G

OCWEEKLY.COM

MONTHLY PAGE VIEWS 731,000 MONTHLY UNIQUE VISITORS 386,000

SIZES

SUPER BANNER*

970x90

LEADERBOARD*

728x90

RECTANGLE*

300x250

MOBILE BANNER*

320x50

DESKTOP INTERSTITIAL

710x510

MOBILE INTERSTITIAL

320x480

RESKINS

(SIDE LIVE IMAGES: 270X850) TEMPLATE PROVIDED

1920x900

* ROS DIGITAL UNITS

DEADLINE: 48 HOURS BEFORE LIVE DATE

A D

C D

B

G

G

E F

Source : Google Analytics

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

EMAIL NEWSLETTERS OC Weekly’s weekly newsletter is the “go to” place for events, news, music, dining and entertainment.

Newsletters go out once a week, delivered to OC Weekly readers who have requested to receive.

A

FREQUENCY: WEEKLY UNITS

C

SIZES

A LEADERBOARD (2) B RECTANGLE (2) ONLY C FEATURED UNIT (1) SUNDAY

728x90 300x250

Includes Landing Page with 710x510 image and copy

720x200

B CATEGORIES PROMO EVENTS DINING EDITORIAL MUSIC A&C/FILM

DAY

SUNDAY WEDNESDAY WEDNESDAY THURSDAY THURSDAY FRIDAY

B

DEADLINE: 48 HOURS BEFORE LIVE DATE

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

A 2020

EMAIL EXCLUSIVES An exclusive email from you “the advertiser” to OC Weekly’s readers who have requested to receive.

FREQUENCY: 3 PER DAY MON-FRI No Repeat Lists Same Day

REQUIRED MATERIALS

SIZE: 500x650 FILE TYPE: JPEG 35 CHARACTER SUBJECT LINE 75-100 WORD TEXT URL/LINK

CATEGORIES PROMO EVENTS EDITORIAL DINING MUSIC

BEST OF A&C/FILM CANNABIS HAPPY HOUR

DEADLINE: 48 HOURS BEFORE LIVE DATE

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

SOCIAL MEDIA/ SPONSORED POSTS Tap into OC Weekly’s social audience. Sponsored content on Facebook, Instagram and Twitter will help you reach new users, promoting your brand, events or special promotions.

@OCWEEKLY 98K+ LIKES

@OCWEEKLY 67K+ FOLLOWERS

@OCWEEKLY 52K+ FOLLOWERS

(Post includes 24HR IG Story)

$300 social posts includes: Facebook, Instagram and Twitter boosting OC Weekly audience). *(25% of cost is used*towards Facebook audience SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

SOCIAL MEDIA REQUIRED MATERIALS FACEBOOK

98K+ LIKES

INSTAGRAM 67K+ FOLLOWERS

TWITTER 52K+ FOLLOWERS

IMAGE

IMAGE

IMAGE

IMAGE SIZE:1200x628

IMAGE SIZE: 2048x2048

FILE TYPE: jpg

CAPTION: Max 125 characters

IG STORY SIZE: 1080x1920

CAPTION: Max 280 characters

URL/Link

URL/Link to be shared on IG story (swipe up)

URL/Link - links are shortened to 23 characters leaving 117 for text, which includes punctuation and spaces

FILE TYPE: jpg or png

FILE TYPE: jpg

Business Tag (links to client) 20% or less of text on actual image

Business Tag (links to client)

IMAGE SIZE: 506x253

CAPTIONS: Max 125 characters HASHTAGS: Ex: #TacoTuesday, #Vodka

VIDEO

MAX TIME: 240 minutes

VIDEO

MAX FILE SIZE: 4GB

VIDEO SIZE 4GB

CAPTION: 125 characters or less

FILE TYPE: mp4 & mov

Highest resolution available

CAPTIONS: Max 125 characters

Business Tag

HASHTAGS: Ex: #TacoTuesday, #Vodka

Video Captions & sound optional (both recommended)

BOOST

Video or Image can be boosted GEO-TARGETED Ex: Santa Ana, Mission Viejo etc.

INTERESTS/DEMOGRAPHICS Ex: basketball, bars, pop music etc.

25% ($75) for 1 day Estimated people reached depending on interests and geo

MATERIALS ARE DUE 72 HOURS BEFORE LIVE DATE! SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

Week

Issue #

Pub Date

OC Weekly/Special Issue

Reservation Deadline

1

19

1/2/2020

OC Weekly/Roaring 20s Look Ahead Issue

12/27/2019

2

20

1/9/2020

OC Weekly

1/3/2020

3

21

1/16/2020

OC Weekly

1/10/2020

4

22

1/23/2020

OC Weekly

1/17/2020

5

23

1/30/2020

OC Weekly/Coffee Issue

1/24/2020

6

24

2/6/2020

OC Weekly

1/31/2020

7

25

2/13/2020

OC Weekly/Sex Issue

2/7/2020

8

26

2/20/2020

OC Weekly

2/14/2020

9

27

2/27/2020

OC Weekly/Taco Issue

2/21/2020

10

28

3/5/2020

OC Weekly

2/28/2020

11

29

3/12/2020

OC Weekly/Beer Issue/St. Patty's Day

3/6/2020

12

30

3/19/2020

OC Weekly

3/13/2020

13

31

3/26/2020

OC Weekly/People Issue

3/20/2020

14

21

4/2/2020

OC Weekly

3/27/2020

15

33

4/9/2020

OC Weekly

4/3/2020

16

34

4/16/2020

OC Weekly

4/10/2020

17

35

4/23/2020

OC Weekly

4/17/2020

18

36

4/30/2020

OCW/Brunch Issue/CincoDeMayo

4/24/2020

19

37

5/7/2020

OC Weekly/Mother's Day

5/1/2020

20

38

5/14/2020

OC Weekly

5/8/2020

21

38

5/21/2020

OC Weekly/Travel Issue : Casinos/Memorial Day

5/15/2020

22

40

5/28/2020

OC Weekly

5/22/2020

23

41

6/4/2020

OC Weekly

5/29/2020

24

42

6/11/2020

OC Weekly

6/5/2020

25

43

6/18/2020

OC Weekly/Pride Issue

6/12/2020

26

44

6/25/2020

OC Weekly

6/19/2020

27

45

7/2/2020

OC Weekly/July 4th

6/26/2020

28

46

7/9/2020

OC Weekly

7/3/2020

29

47

7/16/2020

OC Weekly

7/10/2020

30

48

7/23/2020

OC Weekly/US Open Surfing Issue

7/17/2020

31

49

7/30/2020

OC Weekly

7/24/2020

32

50

8/6/2020

OC Weekly

7/31/2020

33

51

8/13/2020

OC Weekly

8/7/2020

34

52

8/20/2020

OC Weekly/Restaurant Issue

8/14/2020

35

1

8/27/2020

OC Weekly/OC Weekly 25 Issue

8/21/2020

36

2

9/3/2020

OC Weekly/Labor Day

8/28/2020

37

3

9/10/2020

OC Weekly/Pet Issue

9/4/2020

38

4

9/17/2020

OC Weekly/Music Issue

9/11/2020

38

5

9/24/2020

OC Weekly

9/18/2020

40

6

10/1/2020

OC Weekly

9/25/2020

41

7

10/8/2020

OC Weekly/Halloween

10/2/2020

42

8

10/15/2020

OC Weekly/Halloween

10/9/2020

43

9

10/22/2020

OC Weekly/BEST OF 2020 Issue/Halloween

10/9/2020

44

10

10/29/2020

OC Weekly/Scariest People Issue/Halloween

10/23/2020

45

11

11/5/2020

OC Weekly

10/30/2020

46

12

11/12/2020

OC Weekly

11/6/2020

47

13

11/19/2020

OC Weekly

11/13/2020

48

14

11/26/2020

OC Weekly/Black Friday

11/20/2020

49

15

12/3/2020

OC Weekly/Holiday Issue

11/27/2020

50

16

12/10/2020

OC Weekly

12/4/2020

51

17

12/17/2020

OC Weekly/New Years

12/11/2020

52

18

12/24/2020

OC Weekly/New Years

12/18/2020

Special Guide

Reservation Deadline

Rolling Paper: Cannabis Delivery

2/7/2020

Rolling Paper 420 : TBD

4/3/2020

Rolling Paper 710 : TBD

6/26/2020

Subject to change

2020

SPONSORED CONTENT sponsored content»

PRINT

Headline Goes Here

T

Sub Head Goes Here

• Resembles normal editorial design. Advertiser provides pictures and copy.

• OC Weekly builds and proofs with advertiser.

SPONSORED CONTENT

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Ovit apelis aci bearumque et ra quis dion pre volore dolendit lab id utaque Sponsored by

ILLUSIONS INK HOUSE 1045 W. Orangethorpe Ave. Fullerton, (714) 213-9873; illusionsinkhouse.com

WORD COUNT • Full Page 900 words • Half Page 500 words • Quarter Page 265 words Word count includes “Sponsored by” section at the end of each story. Can include a logo.

Regular print pricing applies. Add $300 Social Post to go ONLINE.

ONLINE • Goes online (same look as normal online editorial design).

• Online story can also contain click through links, as well as house a video.

• The story lives on ocweekly.com indefinitely.

Online Only Pricing: $450, includes promotion across OC Weekly’s 3 social platforms FB, Instagram, and Twitter, includes FB Boost.

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

BELLY BAND

MAXIMUM EXPOSURE ON THE COVER OF OC WEEKLY SPECS • Bleed Size: 10.75” x 6.125” • Trim Size: 10.25” x 5.625 in” • Full color on all pages IMPORTANT: No bleed 0.5” from top

Files should labeled as: • • • •

OutsideFront.pdf InsideFront.pdf OutsideBack.pdf InsideBack.pdf

DEADLINE: 4:00pm Friday prior to publication date Pricing: $2000.00

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020

POST IT NOTE

HIGH IMPACT

ON THE COVER OF OC WEEKLY Great tool for people to retain your ad campaign on their fridge, computer monitor, in their car, and more.

SPECS • • • •

Bleed Size: 10.75” x 6.125” Trim Size: 10.25” x 5.625” Full color on front Black and White color on back

DEADLINE: 3 weeks prior to publication date Pricing: $4000.00, includes printing and application

SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708

2020