2020 MEDIA KIT
SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
QUICK FACTS
OC’S LARGEST NEWS WEEKLY SINCE: 1995 WEEKLY READERSHIP: Over 67,000 WEEKLY PRINTED COPIES: 25,000 DISTRIBUTION POINTS: 1,200 High Traffic Areas DISTRIBUTION AREA: OC & Long Beach Areas PUBLISH DAY: Every Thursday
OCWEEKLY.COM
MONTHLY PAGE VIEWS 731,000 MONTHLY UNIQUE VISITORS 386,000
SOCIAL MEDIA 98k+ likes 67k+ followers 52k+ followers
Source : Media Audit 2017Google Analytics
SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
READER PROFILE AUDIENCE
Median Age: 40 Median Income: $71,720 Home Owners: 51% Median Home Value: $513,455
AGE
18-24: 10.8% 25-34: 27.7% 35-44: 19.9% 45+ : 41.6%
EDUCATION
College/Advanced Degree: 55.8% Some College: 21.3% All Other: 22.6%
INCOME
Under $50,000: 33.8% $50,000-$100,000: 33.4% $100,000+ : 32.8%
OCWEEKLY.COM
MONTHLY PAGE VIEWS 731,000 MONTHLY UNIQUE VISITORS 386,000
SOCIAL MEDIA 98k+ likes 67k+ followers 52k+ followers
Source : Media Audit 2017, Google Analytics
SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
PRINT SIZES & SPECS
DEADLINES
OC Weekly publishes every Thursday. Space reservations, digital ads, and final ad changes must be received by5 p.m. the Friday prior to publication date. No cancellations are accepted after this time. Contact your account executive for pricing.
CAMERA READY REQUIREMENTS • Ads must be produced to specific page sizes. • 15-20% press gain - 100 line screen - Highlights 5-8% - Shadows 78-82% • OC Weekly does not accept responsibility for the printing quality of camera ready ads.
ELECTRONIC AD SUBMISSION Acceptable File Formats: (OC Weekly is produced on a Mac platform, and will not accept Windows files such as Corel Draw, Publisher, Word, Excel, or PowerPoint.) • Postscript file (.ps) • Acrobat Distiller file (.pdf) with all fonts embedded • Tagged image file (.tif) Photoshop file preferred • JPEG graphic file (.jpeg) Save at least “medium” quality, 300 dpi preferred • EPS, Illustrator or Photoshop file (.eps, .ai, .psd)
UPLOADING & SENDING FILES: • File upload utility (for files larger than 10MB): ads.ocweekly.com For further instructions, please contact your Account Executive
TIPS • Black and white ads must be saved grayscale • All color ads must be CMYK (NO RGB, Index or PMS colors). Black should always be 100% black NOT C 100% / M 100% / Y 100% / K 100% • Minimum resolution: 300 DPI
SIZES 9.125” x 10.5625”
Full Page 2 col 1/2
4.4792” x 10.5625”
4 col 1/2
9.125” x 5.1667”
2 col 1/4
4.4792” x 5.1667”
1 col 1/4
2.1563” x 10.5625”
2 col 1/8
4.4792” x 2.4688”
1 col 1/8
2.1563” x 5.1667”
1 col 1/16
2.1563” x 2.4687”
FULL
FULL BLEED
2c1/2
4c1/2
2c1/4
1c1/4
2c1/8
1c1/8
1c1/16
FULL PAGE BLEED: 10.75” x 11.75” | Trim Size: 10.25” x 11.25” CENTER SPREAD DOUBLE TRUCK (no bleed) 19” x 10.5625” CENTER SPREAD DOUBLE TRUCK (with bleed) 21” x 11.75” | Trim Size: 20.5” x 11.25”
FILM SIZES 1 col
1.6917” x --
4 col
7.2667” x --
2 col
3.55” x --
5 col
9.125” x --
3 col 5.4083” x --
Full Page 9.125” x 10.625” *FILM ADS ARE BASED ON A 5 COLUMN GRID.
DOUBLE TRUCK SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
DIGITAL AD SIZES UNITS
A B C D E F G
OCWEEKLY.COM
MONTHLY PAGE VIEWS 731,000 MONTHLY UNIQUE VISITORS 386,000
SIZES
SUPER BANNER*
970x90
LEADERBOARD*
728x90
RECTANGLE*
300x250
MOBILE BANNER*
320x50
DESKTOP INTERSTITIAL
710x510
MOBILE INTERSTITIAL
320x480
RESKINS
(SIDE LIVE IMAGES: 270X850) TEMPLATE PROVIDED
1920x900
* ROS DIGITAL UNITS
DEADLINE: 48 HOURS BEFORE LIVE DATE
A D
C D
B
G
G
E F
Source : Google Analytics
SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
EMAIL NEWSLETTERS OC Weekly’s weekly newsletter is the “go to” place for events, news, music, dining and entertainment. Newsletters go out once a week, delivered to OC Weekly readers who have requested to receive.
A
FREQUENCY: WEEKLY UNITS
C
SIZES
A LEADERBOARD (2) B RECTANGLE (2) ONLY C FEATURED UNIT (1) SUNDAY
728x90 300x250
Includes Landing Page with 710x510 image and copy
720x200
B CATEGORIES PROMO EVENTS DINING EDITORIAL MUSIC A&C/FILM
DAY
SUNDAY WEDNESDAY WEDNESDAY THURSDAY THURSDAY FRIDAY
B
DEADLINE: 48 HOURS BEFORE LIVE DATE
SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
A 2020
EMAIL EXCLUSIVES An exclusive email from you “the advertiser” to OC Weekly’s readers who have requested to receive.
FREQUENCY: 3 PER DAY MON-FRI No Repeat Lists Same Day
REQUIRED MATERIALS
SIZE: 500x650 FILE TYPE: JPEG 35 CHARACTER SUBJECT LINE 75-100 WORD TEXT URL/LINK
CATEGORIES PROMO EVENTS EDITORIAL DINING MUSIC
BEST OF A&C/FILM CANNABIS HAPPY HOUR
DEADLINE: 48 HOURS BEFORE LIVE DATE
SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
SOCIAL MEDIA/ SPONSORED POSTS Tap into OC Weekly’s social audience. Sponsored content on Facebook, Instagram and Twitter will help you reach new users, promoting your brand, events or special promotions.
@OCWEEKLY 98K+ LIKES
@OCWEEKLY 67K+ FOLLOWERS
@OCWEEKLY 52K+ FOLLOWERS
(Post includes 24HR IG Story)
$300 social posts includes: Facebook, Instagram and Twitter boosting OC Weekly audience). *(25% of cost is used*towards Facebook audience SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
SOCIAL MEDIA REQUIRED MATERIALS FACEBOOK
98K+ LIKES
INSTAGRAM 67K+ FOLLOWERS
TWITTER 52K+ FOLLOWERS
IMAGE
IMAGE
IMAGE
IMAGE SIZE:1200x628
IMAGE SIZE: 2048x2048
FILE TYPE: jpg
CAPTION: Max 125 characters
IG STORY SIZE: 1080x1920
CAPTION: Max 280 characters
URL/Link
URL/Link to be shared on IG story (swipe up)
URL/Link - links are shortened to 23 characters leaving 117 for text, which includes punctuation and spaces
FILE TYPE: jpg or png
FILE TYPE: jpg
Business Tag (links to client) 20% or less of text on actual image
Business Tag (links to client)
IMAGE SIZE: 506x253
CAPTIONS: Max 125 characters HASHTAGS: Ex: #TacoTuesday, #Vodka
VIDEO
MAX TIME: 240 minutes
VIDEO
MAX FILE SIZE: 4GB
VIDEO SIZE 4GB
CAPTION: 125 characters or less
FILE TYPE: mp4 & mov
Highest resolution available
CAPTIONS: Max 125 characters
Business Tag
HASHTAGS: Ex: #TacoTuesday, #Vodka
Video Captions & sound optional (both recommended)
BOOST
Video or Image can be boosted GEO-TARGETED Ex: Santa Ana, Mission Viejo etc. INTERESTS/DEMOGRAPHICS Ex: basketball, bars, pop music etc. 25% ($75) for 1 day Estimated people reached depending on interests and geo
MATERIALS ARE DUE 72 HOURS BEFORE LIVE DATE! SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
Week
Issue #
Pub Date
OC Weekly/Special Issue
Reservation Deadline
1
19
1/2/2020
OC Weekly/Roaring 20s Look Ahead Issue
12/27/2019
2
20
1/9/2020
OC Weekly
1/3/2020
3
21
1/16/2020
OC Weekly
1/10/2020
4
22
1/23/2020
OC Weekly
1/17/2020
5
23
1/30/2020
OC Weekly/Coffee Issue
1/24/2020
6
24
2/6/2020
OC Weekly
1/31/2020
7
25
2/13/2020
OC Weekly/Sex Issue
2/7/2020
8
26
2/20/2020
OC Weekly
2/14/2020
9
27
2/27/2020
OC Weekly/Taco Issue
2/21/2020
10
28
3/5/2020
OC Weekly
2/28/2020
11
29
3/12/2020
OC Weekly/Beer Issue/St. Patty's Day
3/6/2020
12
30
3/19/2020
OC Weekly
3/13/2020
13
31
3/26/2020
OC Weekly/People Issue
3/20/2020
14
21
4/2/2020
OC Weekly
3/27/2020
15
33
4/9/2020
OC Weekly
4/3/2020
16
34
4/16/2020
OC Weekly
4/10/2020
17
35
4/23/2020
OC Weekly
4/17/2020
18
36
4/30/2020
OCW/Brunch Issue/CincoDeMayo
4/24/2020
19
37
5/7/2020
OC Weekly/Mother's Day
5/1/2020
20
38
5/14/2020
OC Weekly
5/8/2020
21
38
5/21/2020
OC Weekly/Travel Issue : Casinos/Memorial Day
5/15/2020
22
40
5/28/2020
OC Weekly
5/22/2020
23
41
6/4/2020
OC Weekly
5/29/2020
24
42
6/11/2020
OC Weekly
6/5/2020
25
43
6/18/2020
OC Weekly/Pride Issue
6/12/2020
26
44
6/25/2020
OC Weekly
6/19/2020
27
45
7/2/2020
OC Weekly/July 4th
6/26/2020
28
46
7/9/2020
OC Weekly
7/3/2020
29
47
7/16/2020
OC Weekly
7/10/2020
30
48
7/23/2020
OC Weekly/US Open Surfing Issue
7/17/2020
31
49
7/30/2020
OC Weekly
7/24/2020
32
50
8/6/2020
OC Weekly
7/31/2020
33
51
8/13/2020
OC Weekly
8/7/2020
34
52
8/20/2020
OC Weekly/Restaurant Issue
8/14/2020
35
1
8/27/2020
OC Weekly/OC Weekly 25 Issue
8/21/2020
36
2
9/3/2020
OC Weekly/Labor Day
8/28/2020
37
3
9/10/2020
OC Weekly/Pet Issue
9/4/2020
38
4
9/17/2020
OC Weekly/Music Issue
9/11/2020
38
5
9/24/2020
OC Weekly
9/18/2020
40
6
10/1/2020
OC Weekly
9/25/2020
41
7
10/8/2020
OC Weekly/Halloween
10/2/2020
42
8
10/15/2020
OC Weekly/Halloween
10/9/2020
43
9
10/22/2020
OC Weekly/BEST OF 2020 Issue/Halloween
10/9/2020
44
10
10/29/2020
OC Weekly/Scariest People Issue/Halloween
10/23/2020
45
11
11/5/2020
OC Weekly
10/30/2020
46
12
11/12/2020
OC Weekly
11/6/2020
47
13
11/19/2020
OC Weekly
11/13/2020
48
14
11/26/2020
OC Weekly/Black Friday
11/20/2020
49
15
12/3/2020
OC Weekly/Holiday Issue
11/27/2020
50
16
12/10/2020
OC Weekly
12/4/2020
51
17
12/17/2020
OC Weekly/New Years
12/11/2020
52
18
12/24/2020
OC Weekly/New Years
12/18/2020
Special Guide
Reservation Deadline
Rolling Paper: Cannabis Delivery
2/7/2020
Rolling Paper 420 : TBD
4/3/2020
Rolling Paper 710 : TBD
6/26/2020
Subject to change
2020
SPONSORED CONTENT sponsored content»
Headline Goes Here
T
Sub Head Goes Here
• Resembles normal editorial design. Advertiser provides pictures and copy. • OC Weekly builds and proofs with advertiser.
SPONSORED CONTENT
Nequias rernat. Nam quaspit, simint. Ne re si aut eius quodis aut exerferem et as derum et lam fugit quia aut voluptatis evenis suntio eatum vendus audit acerro temquamus. Seditatus evernate custo totatiost, voluptatur magnim vident aribust odipsae. Nam rendeli gendam ut as as eumque volorio nsequodis aut endi tent re modit accusandae vent, voloressi doloritenis nonsendesto dolut ut ut labo. Perum is most quas sinciatetur, aut quatur ab ius adis sectia quiducit fugiatas et landem simin con non repuda que dolorpore, sum, occullabor accus aspit, que pra qui aped maximus erfera susam aut ut ut aut odi optur, sendit omnimenet etur? Bus magnam dolluptaest volest int unt quam res qui iunt, quodis nonsequ atectaspel enet aut denis di inulpar iberum a ipsus aspidebis es et es exces dollaccae dis porepedictus ad ellicipsum nobisimaio mos int utet lanti ommoditatem cuptatia desedig enisquo officia simusanistis nimet quam ium facea que nianda doloressit ea apiendanis est moluptatem quasperum et od qui ut qui occum re, omnimi, volest vel magnam invenist, tem. Nem quundantur sit harchil ibusciur? Quid essint odi quis vendaessi am demodi as reped ut diatem exces adi tem ni optaectur? Accaboris netusdae ese ex et ullacer orereicat maximust voluptium eatur, siti ipsuntur, quiatum eius. Ferspeles is alibus dolorem periti voluptati untist hicit evelit elest, quias ma dunt, sim ex ea nostioreptam asitiis et quam illor sam facestem expliqu ibusae
dit enit faccatum accus sequide lectur? Aquos magnis nonseris ipsaeria sit vid quatem fuga. Anderfero quat eaqui rest autem ut porerit exerectur? Suntio te poribusdam sunt pellique offictus. Erum volupta coreiumquam laborest autatem il inus eum nobis dolenih illent omnistem. Nam solorume aut elest hilloremped ullendaera doloreped modi ommolum verunto magnis imusa sitatia tempor sus magnati beaquiaes dolessit ent, ad quo doloresed ut et doluptatur? Dolupta tiatiorro eium ra vollaceped quibus es dendam rerum di nata conseru ptaturia consecte aborepe rferum velectibust que non nobit pelignim doluptaerum hicimetur as etus sunt apel modis dis auta conemperum aperrum et duscipsamet eritin re labo. Sequia volluptaepel inveriam consent pos alignim ipsae rem eaquam, sequaspienis esti officaecesed ute officto del et adit, te sandit accae poreiur autem repudandebis necatia nusdae venimax imendercitas rem nonsect otatiasi officia auda veriorit maionse porero oditas maio ex ex etur accatempos et pa sitem etur molut dolore et ulloria dolorectur, initaquae iume dolorit, cuptatiam aliam qui dolupic turitium culparum ipsus assunt lante volorehendit idel in et ent dolorro odis nos eos arum quiandunt, ea sape nobis sunt volo blabore hentoribusda nonsequ atiurecture eum quasperumque seque od quunt velicim inullibus dolor alignisinvel il ium si omnis doluptat dero eicit, nam dis ne as natiatu stiorit atiatio nseque nonectempor autem rae eaquos id et porit, tem imetus eum eos ipsam, sint alibusa se poribea tiisqui ut quam vid quis
eiusandis il idisquis consenda volenet ad qui deles pa aliqui te susam dolupienia volorerum venimus, quunt eatisit liquisitis et landis et facepta asperit quo moloreperia quid ma ventias sersperit es corum simus maximus similitatem entiunt officia nderumque maion eum ipsapid endandendita quid molupti dolorer iatatem esectem remquis ad et a dolupta tectore storitaquat ut eturia vero doluptaquia nonsequi que simuscipsam videm in non cuptaspeles auditaq uossimentur as utenimi, tem volum dolupta tiorum dolorep tatempe ligenecus, sum quia peditat quis ipiendi gnimendani corum, con ea a dolupta temolorrunt, nam fuga. Et opta dolor simus doluptatur? Sequae volor aut preperf eriam, tem ini nis maio. Occae pre iundi ulpa dipiet volessi delecererum sin planderovid que placeaquam que ipid et, od ulparum rehendae sustium labore velit optas est doluptae excepe modio. Et dolesti istiasiti voluptur? Imolupta ditiam volupta sperum a prem simusan ihictium faccabo rehendic temperitia doluptatus, ut por autem volluptatem nos sequodit labor sequod maios porecta tiatis molorem. Itateceaquam nimporem net, solecer eperaep tatecto eossed unt autecus daecto omnihit, ipiciundis adist eatus, temporita nia net quiam quibus modit pos venda archil il iliquaspero to magnim aut eariore voluptatur am, eosae molore quatio officatem aut repe cus doluptatur? Quia vit et delesti atessequam esed quaes ducit fugitis sus doluptatatem nobit, commodit maximus, oditatiam voluptatur, ad magnimo luptatis explis con plabore rsperum ipsum exceratatios molorias pernam, aut evellaborpor re, simagna-
tur rem res vendam asinus. Aximaionsed eosae ant. Oditemp oratur? Delibus eum earuptae volorio mil mincips amustrum et molore maior accabo. Name sunto ma quibusdandis quibusant etur aut ex et faceatum quatque verovidic temodi as rerio. Ferumenihil iumet ut que lit verferc idebis entiorem corest eroritae est, expe optam dendelit, quas explabore es quiduci occum es in raerum illaciis molentio is dolore volupta ssimporent illor am, corpor as dolorunt. Ex ent, nectur? Sed ut ut modigen imagnam usandae quia soloris aut perferi de optiber ibusame nducias untur? Is sin non pra dit quibus consed earia vollica eprecatem. Nam ant occulles est, ipsam, ommos aliam, quis et aute nonsedi sinctio. Odi debitas ipsa dolupta speles eum quissit amet que et, omnit esci rest, omnisto et qui officitae dolorpo rrumquam rem recus aliquias nossunt eos is voluptatin et que eium doluptio. Et rerro velignimpero odis eat apiciandit ut quos volentibus ad molorum volor reperum et offic te prat. Mus conserum unt ut ullis alis accupti onessit occaeru ptatur, invellitate simi, at occum quisqua estempo riorest et maiorporrum sit quia con reiuntio doloria spisit, que evel in ea veni alic tem liquia vendae nonem ipsapite necae volupti ossuntio. Ovit apelis aci bearumque et ra quis dion pre volore dolendit lab id utaque Sponsored by
ILLUSIONS INK HOUSE 1045 W. Orangethorpe Ave. Fullerton, (714) 213-9873; illusionsinkhouse.com
WORD COUNT • Full Page 900 words • Half Page 500 words • Quarter Page 265 words Word count includes “Sponsored by” section at the end of each story. Can include a logo. Regular print pricing applies. Add $300 Social Post to go ONLINE.
ONLINE • Goes online (same look as normal online editorial design). • Online story can also contain click through links, as well as house a video. • The story lives on ocweekly.com indefinitely. Online Only Pricing: $450, includes promotion across OC Weekly’s 3 social platforms FB, Instagram, and Twitter, includes FB Boost. SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
BELLY BAND
MAXIMUM EXPOSURE ON THE COVER OF OC WEEKLY SPECS • Bleed Size: 10.75” x 6.125” • Trim Size: 10.25” x 5.625 in” • Full color on all pages IMPORTANT: No bleed 0.5” from top
Files should labeled as: • • • •
OutsideFront.pdf InsideFront.pdf OutsideBack.pdf InsideBack.pdf
DEADLINE: 4:00pm Friday prior to publication date Pricing: $2000.00
SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020
POST IT NOTE
HIGH IMPACT
ON THE COVER OF OC WEEKLY Great tool for people to retain your ad campaign on their fridge, computer monitor, in their car, and more. SPECS • • • •
Bleed Size: 10.75” x 6.125” Trim Size: 10.25” x 5.625” Full color on front Black and White color on back
DEADLINE: 3 weeks prior to publication date Pricing: $4000.00, includes printing and application
SINCE 1995 ORANGE COUNTY’S LEADING SOURCE OF NEWS, CULTURE AND ENTERTAINMENT 714.550.5900 | 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, CA 92708
2020