Donnamax® 2012 Company Profile

CONTENTS I)

THE NEED FOR DONNAMAX Why It Began

II)

DONNAMAX: BY THE NUMBERS

III)

THE FUTURE WITH DONNAMAX

IV)

DONNAMAX, INC.

V)

IDEA AND PRODUCTION

VI)

DONNAMAX: FAMILY OF PRODUCTS

VII)

DISTRIBUTION AND LOGISTICS The DONNAMAX way

VIII)

MARKETSHARE

DONNAMAX, INC.

THE NEED FOR DONNAMAX Why It Began

D

onnamax was formed, almost by necessity, 10 years ago. It was the Brainchild of Raymond Zeitouny, who was “born” in business. His family had been in retailing and later KP]LYZPÄLK PU[V V[OLY ]LU[\YLZ 9H`TVUK OHK gotten his start in Health and Beauty, Cosmetics, Nail and Personal Care and Bath Products.

Proactive Leadership Approach- While our Products are outstanding, our growth is due in part to the management style here at Donnamax. This style may give some insights into a viable way for other companies to get the best out of their employees- and in return, maybe breakaway from being a slow growth to no growth supplier.

Here at Donnamax, we focus on products that create the perfect balance between quality, variety, and most importantly, eye catching packaging. “It is our highest standard that the product to be attractive, informative and clean”.

QVV concept- the Quality, Variety, and Value quotient, incorporated into all of our products, has proven to be an insightful and invaluable ingredient in the success of Donnamax, Inc. It also ensures the loyalty of our consumers.

Our customers return to Donnamax products again and again because of the quality, variety, and value. Consumers are fortunate to have

an overwhelming number of options available when it comes to buying cosmetics, beauty and personal care products. As manufacturers, we look for ways to make those choices less overwhelming and more directed towards conscious decision making.

Our Drive to constantly innovate product and process the latest technology is strongly visible. Our Seasoned and Professional Sales organization also have a strong understanding in their respective markets and the direct connection between our position at Donnamax as an innovative Leader and the ability to maintain their business model. Donnamax excels at developing products that both delight the cus[VTLY HUK Ä[ ^P[OPU [OL /PNO =VS\TL PUK\Z[Y` paradigm. They also understand and enforce their rigid quality standards throughout their product categories.

“

It is our highest standard that the product to be attractive, informative and clean.

”

Donnamax has an uncanny way to cater to our customer’s needs and requirements and TH_PTPaL [OLPY WYVÄ[ WLY ZX\HYL MVV[ 6\Y KPZplays emphasize a high end boutique quality, while at the same time, offering an excellent ROI to our retailers.

DONNAMAX, INC.

DONNAMAX: BY THE NUMBERS

D

onnamax has exhibited strong double digit growth in the last three years. That is quite a task, especially in these challenging times. Employees at Donnamax have been heard saying, “what recession?” to the chagrin of their competitors. 2008 exceeded all expectations for the year. The International Group’s net sales rose by nearly 11% over 2007.

2010 showed the largest movement with the introduction of some new product lines geared for the better and department stores. It seems that Everyone is looking for great innovative product that is priced right.

Value is always in fashion! And at Donnamax, this was no exception. Some key Trend right, Value right, bath products helped the First Quarter exceed that same period last year.

Sales of The Company’s BioSwiss®, London: Bath&Beauty®, Nakamichi®, and Zehava’s Mission™ IYHUK OH]L NYV^U H[ H T\JO TVYL WVZP[P]L YH[L [OHU OHK ILLU L_WLJ[LK +VUUHTH_ OHZ [\YULK H WYVÄ[ L]LY` `LHY PU I\ZPULZZ >L HYL ]LY` ÄUHUJPHSS` ZV\UK HUK HYL WVPZLK MVY NYV^[O PU [OL `LHYZ [V JVTL >L have an aggressive 5 year plan and have added market professionals to bolster our growth. We are a Sales +YP]LU *VTWHU` HUK V^U [OL MHJPSP[PLZ [OH[ OV\ZL V\Y JVYWVYH[L VMÄJLZ >L OH]L SP[[SL [V UV KLI[ HUK JHYY` our own paper. We do not factor our receivables and can support any aggressive order that one of our largest customers could bestow upon us. ;OH[ ILPUN ZHPK ^L HYL H WYP]H[LS` OLSK JVTWHU` HUK [OLYLMVYL KV UV[ KP]\SNL V\Y ZWLJPÄJ U\TILYZ >L ^V\SK IL OHWW` [V M\YUPZO [OL ULJLZZHY` ÄUHUJPHSZ \WVU YLX\LZ[ ^OLU HWWYVWYPH[L

DONNAMAX, INC.

THE FUTURE WITH DONNAMAX

D

onnamax, Inc. is ready for the future. We are currently implementing a plan with an aggressive stance.

0[ JHSSZ MVY [OL YLHMÄYTH[PVU VM V\Y *VYL )YHUKZ London: Bath&Beauty®, BioSwiss®, Nakamichi®, and Zehava’s Mission™; our Top of the Line. This state of the art brand has become known for superior, technologically advanced products. >L JVU[PU\L [V I\PSK H ]LY` WYVÄ[HISL HUK Z\Z[HPUHISL JVYL WSH[MVYT ^OPJO ^PSS WYV]PKL [OL IHZPZ MVY NYV^[O in 2012 and beyond. We will always continue to improve our product range so that our latest products will always be ready to face and exceed the competition.

We have created a good foundation for the intensive work at hand and on identifying products and initiatives that will amplify growth moving forward in 2012.

DONNAMAX, INC.

Donnamax, Inc. is Visible

W

e participate in all the Major National and International shows.

The biggest promoters of these events consistently ask us to exhibit in their events. We are known not just for our L`L JH[JOPUN ÅVVY KPZWSH`Z HUK ]PZ\HSS`

ASD/AMD

NATIONAL HARDWARE

ECRM

COSMOPROF

appealing packaging, but for our show stopping booth presentations. While some of our competitors spend hundreds of thousands of $$$$dollars on show booths and extravagant displays (only to be torn down after a show), Donnamax, Inc. believes in keeping overhead down and passing along the savings to our customers. We put it back into our product. We give them more for their money. And the product looks great and sells great! Everyone is happy.

Donnamax, Inc. participates in the following shows:

NACDS

INTL HOME AND HOUSWARE

GMDC

(This list is accurate as of printing and may vary from time to time)

ECRM ASD/AMD COSMOPROF ANTAD (MEXICO) NATIONAL HARDWARE SHOW NACDS GMDC INT’L. HOME AND HOUSEWARES NFM (Non- Foods Marketing) SMR (Supermarket Representatives)

DONNAMAX, INC.

NFM

MANUFACTURING AND PROCUREMENT

A

ll of our current production is handled by our own staff; employees that work only for us. They travel many times a year to the provinces of China, where they specialize in the particular type of product being sourced. In many cases we use 100% of a factory’s capacity [V PUZ\YL V\Y ZJOLK\SLZ HUK KLSP]LYPLZ HYL ILPUN TL[ >L ÄUK [OH[ ^OLU `V\ KV [OPZ `V\ HSZV have more “consistent” product in keeping with our high quality standards. To keep our overhead consistent with our business model, we don’t own any factories; however we do have long standing relationships with the owners of our factories. In other words, we have all the Advantages of owning the factories, without any of the Dis-advantages.

Many of the factories we use are rated by the biggest and most stringent retailers in the World!

Our factories are rated by Wal-mart, Target, Hudsons Bay, Canada, to name a few. These factories produce for some of the top name Department and Specialty Chains in the United States; many of whom don’t require any formal testing.

As you can see, we are in clean and modern State of The Art facilities. At the present all of our manufacturing is done in China but our diligent staff is always combing the world for new and exciting products. We look forward to always bring these new and exciting products to the market for our customers. We look for ways to make those choices less overwhelming and more directed towards conscious decision making of Donnamax products!

DONNAMAX, INC.

DONNAMAX FAMILY OF PRODUCTS

DONNAMAX, INC.

DONNAMAX FAMILY OF PRODUCTS

DONNAMAX, INC.

DONNAMAX FAMILY OF PRODUCTS

DONNAMAX, INC.

DONNAMAX FAMILY OF PRODUCTS

DONNAMAX, INC.

OVER THE NEXT THREE YEARS DONNAMAX WILL SELL AND SHIP ALMOST 40,000,000 Pcs

34% Bath + Shower 9% Oral Care

27% Cosmetics

15% Nail Care

+ Pedicure

+ Accessories

12%

Mirrors

15%

Cosmetics

15% Hair Care 6%

Caps

11%

Brushes

DONNAMAX, INC.

DISTRIBUTION - LOGISTICS

Bi-­coastal Warehouse and Distribution

New Jersey

Los Angeles

D

onnamax has 2 clean, modern warehouses and distribution centers to service its customers the way they deserve! With costs of goods going up daily, we at Donnamax strive to help our retailers maximize their WYVÄ[ ([ [OL ZHTL [PTL ^L ILJVTL TVYL PTWVY[HU[ to them and add to their bottom line by providing the least expensive cost of goods to their cross docks and distribution points.

6\Y ÄYZ[ SVJH[PVU PZ PU [OL JVTTLYJPHS MYLL aVULZ VM 5L^ York and New Jersey (our warehouse and distribution is in New Jersey) and on the West Coast in the free zone

of LA (our 2nd D.C. and warehouse is in Los Angeles).

Our state of the art facilities are fully compatible with all platforms. We are fully integrated with all EDI. This enables us to provide ASN, 850, 856,UCC 128 labels and whatever may be required by all compliant retailers’ logistics departments. This too is another cost saving HUK TVYL LMÄJPLU[ ^H` MVY \Z [V ZWLLK V\Y TLYJOHUKPZL [V [OLPY ZLSSPUN ÅVVYZ (UV[OLY +VUUHTH_ MLH[\YL Our goal is to always make it easy for the retailer to move our items in large volume.

DONNAMAX, INC.

OUR CUSTOMERS

Food Stores

Diverse Distribution Channels Catalogs

Specialty Chains

ore Our C ers Retail

Department/Drug Stores

International Mass Merchandise

Distributors Discount Stores

DONNAMAX, INC.

DONNAMAX, INC.

moving ahead with innovative ideas

Tel: 718 854 0273 „ Fax: 718 435 0110 www.Donnamax.com

765 McDonald Avenue, Brooklyn, New York 11218