digitalLEARNING-May-2011-[30-31]-MBA with Collaboration and Corporatisation-Dr Nayantara Padhi

higher education

MBA with Collaboration and Corporatisation Higher education is increasingly getting blended with corporate expertise and dedicated training insight, so that young recruits to the corporate world, and also the honchos can be groomed and updated. IGNOU is among the institutions spearheading the move in India

By Dr Nayantara Padhi

W

ith the exhilarating Indian economy, MBA is the most demanding course in India.

There are various innovative disciplines in business have sprouted out like Aviation Business Management, Network Infrastructure Management, Transportation Management, Textile Management.

At the same time, collaborative (including Public Private Partnership) educational programmes are invigorating in the current scenario. The concept of corporatisation of education is not very new in foreign countries but in India it is picking up in recent years. By this corporate houses take the responsibility of providing education to their employees and also to general public.

Corporate education is the umbrella under which all the initiatives related to imparting knowledge; skill and ability are undertaken by corporate houses.

Higher education is increasingly getting blended with corporate expertise and dedicated training insight, so that young recruits to the corporate world, and also the honchos can be groomed and updated. IGNOU is among the institutions spearheading the move in India.

IGNOU being the largest university in the world, it is committed towards democratising education with a goal of reaching the unreached. It invents the best possible mechanisms like collaboration and corporatisation to achieve the goal. IGNOU has entered into several collaborations to educate people in different spheres and award them certifi-

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List of MoUs by CCETC: Name of the Collaborator: • Cochin International Aviation Services Ltd., Cochin • Centum Learning Limited. New Delhi • Future learning & Development Ltd., Mumbai • Institute of Rail Transport, New Delhi • Sri Sanskar School of Etiquette & Career Development (P) Ltd. New Delhi • Vikas Publishing House Pvt. Ltd., Noida • Everonn Skill Development Ltd., Chennai • P N Vijay Financial Services P. Ltd, New Delhi • Global Talent Track, Pune • Training and Advanced studies in Management & Communication Ltd. (TASMAC), Pune • Sardar Vallabhbhai Patel International School of Textile & Management, Coimbatore (Ministry of Textile) • Department of Personal and Training ( Training Division), New Delhi (Min.of personnel, Public Grievances and pensions) • Institute of Industrial Management for Safety, Health & Environment.

Bhopal • NIIT Limited, New Delhi • BSE Training Institute Limited, Mumbai • Everonn Education Limited, Chennai • Chartered Institute of Management Accountants, Mumbai • Bhartiya Vidya Bhavan, Delhi Note: The above list is as on 31st March, 2011 by Centre for Corporate Education, Training and Consultancy (CCETC).

cates/degrees on successful completion of the academic programmes. The academic programmes on offer are varied

and contemporary in nature. In order to fulfil the demand of corporate education, IGNOU has set up a Centre for Cor-

higher education

Four stage Quality approach • Need Analysis: Assess the corporate needs and by clarifying and analysing needs, frame the objectives and prepare groundwork of the programmes.

• Method/Process Development: Once the objectives are set, methodology is created to develop the programme with the help of university’s resources. It may be organising academic programmes, training curriculum, consultancy or any research work.

• Delivery: Based on meticulous programmes, the centre delivers quality service in the requisite form, both in ODL and face-to-face programmes.

• Measurement: It regularly monitors to improve the standards of programme and to measure the success of the programmes.

porate Education, Training and Consultancy (CCETC).

CCETC is a unique initiative to ensure corporate excellence at workplace. The Centre has been created with the sole purpose of developing skills and knowledge in the corporate sector (both public and private sector). It facilitates industry-institution collaborations to meet the demand of skilled workforce in the country. CCETC on behalf of the university has entered into a number of MOUs with various Government and private organisations, educational institutions and research organisations.

Also currently, discussions are on with few more organisations like CSIR, NABARD etc. to offer collaborative programmes. These collaborations aim to develop, enhance knowledge and integrate with professional capabilities and practices. CCETC has an interdisciplinary approach to suit the corporate needs. The Centre provides customised curriculum development and global standards of self-learning study materials, carries out scientific evaluation, and takes multi-media approach in trans-disciplinary systems of corporate education.

Corporate education entails an educational strategy, broader than training.

The centre follows a four-stage quality approach, feedback being the constant activity at every stage.

CCETC is offering more than eighty collaborative programmes at various levels like masters/bachelor/diploma/ certificate. Amongst them it is offering

around twenty MBA programmes in collaborative mode and also directly. Different platforms are used like physical class room, VSAT, on the job training, distance mode, e-learning for offering the programmes. To cater the demands of MBA degree as mentioned in the beginning, CCETC has taken the lead in offering MBA programmes in several areas.

Each collaboration has uniqueness and each MBA programme offered by the centre has different objectives. Almost all collaborators have come with new strategies for imparting the academic programme which in turn will produce quality graduates, who can cope up and survive in the turbulent scenarios.

The university plays a major role in all activities of the collaboration like advertisement, admission, conduct of classes, examination and declaration of result. For all the MBA programmes, entry is very rigorous like graduate with at least 50% marks, qualifying the entrance test, group discussion and personal interview.

After the student is admitted utmost care is taken for conduct of classes, internal assessment, industry visit, and most importantly attendance in case of face to face programmes. Almost all the MBA programmes have an added advantage of developing soft skills and communication skills of the students as these two skills play a pivotal role in employability. Placement assistance is provided by almost all the companies, which is noteworthy.

Corporate education is the umbrella under which all the initiatives related to imparting knowledge, skill and ability are undertaken by corporate houses These are some of the areas which are explored by CCETC and utilized the scope of collaboration and corporatisation to bridge the skill gap. Although the centre is at infancy stage yet it is able to move forward with the ever changing demands of corporate world. With this pace, it will certainly make IGNOU’s reach wider and deeper. \\ Author

Dr. Nayantara Padhi Assistant Professor of Management at Centre for Corporate Education, Training and Consultancy, IGNOU, New Delhi

digitalLEARNING / May 2011

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