USAEXtra
VOLUME 4 | ISSUE 6
JUNE 2, 2025
celebrated
Hawaii Imposes Landmark Lodging Tax to Address Climate Change
By Jonathan Trager
Hawaii has become the first U.S. state to levy an additional tax on hotel rooms, vacation rentals, and cruise stays aimed at funding projects that mitigate the impact of climate change.
Signed into law by Gov. Josh Green on May 27, the “Green Fee” will raise the state’s current transient accommodations tax by 0.75% for a total of 11%. The tax goes into effect on January 1, 2026.
An 11% tax will also be found on cruise ship bills starting in July 2026. That amount will be prorated for the number of days the vessels are in Hawaii ports.
“As an island chain, Hawaii cannot wait for the next disaster to hit before taking action,” said Hawaii Gov. Josh Green. “We must build resiliency now, and the Green Fee will provide the necessary financing
Also Adds Fee to Cruise Ship Bills
to ensure resources are available for our future.”
The new tax is projected to generate $100 million annually. The funded projects are to be confirmed next legislative session but will span environmental stewardship, climate and hazard resiliency, and sustainable tourism.
In 2024, following devastating Maui wildfires, Green established a Climate Advisory Team (CAT) to develop policy recommendations. A key measure from the group was to secure a funding source for climate change mitigation and disaster relief.
“The Green Fee bill marks a historic investment in climate disaster resilience and environmental protection,” said Chris Benjamin, the leader of CAT. “Using the TAT to fund resiliency projects ensures that the financial burden of safeguarding our aina (island) and people doesn’t fall
upon residents alone. We thank the legislature, industry and countless community groups and individuals who advocated tirelessly for this bill.”
Although officials admit that such fees “may not be the most popular method of revenue generation, stakeholder dialogue has affirmed that visitors are willing to pay a climate impact fee in order to support Hawaii’s environmental protection efforts and preserve the beauty and cultural heritage of the islands for future generations.”
“I mahalo the tourism industry for stepping up and collaborating on this initiative, which will preserve Hawaii for kamaāina and visitors alike,” said Green. “The fee will restore and remediate our beaches and shorelines and harden infrastructure critical to the health and safety of all who call Hawaii home, whether for a few days or a lifetime.”
Page 4
Inside
American Osteopathic Information Association Employee Charged in Jewish Museum Shooting
Page 6
Trina Flack Tapped to Lead Catch Des Moines
Page 7
Conversation with William Pate, President & CEO, Atlanta CVB
Page 8
Visit Lauderdale’s Stacy Ritter Knows Every Challenge Comes with an Opportunity
Page 11
Creating Impactful Events: Why Education and Local Culture Must Work Hand-in-Hand
Representatives from MHR Capital Group, a Bellevue, Washington-based private investment firm, the City of Kennewick, and other local officials
the ground breaking of the forthcoming AC Hotels by Marriott in Kennewick, Washington, MHR announced on May 29. The project is part of an expansion of the Three Rivers Convention Center (TRCC).
Pictured from left to right: Corey Pearson, Executive Director, TRCC; Taran Patel, Managing Principal, A1 Hospitality; Kennewick Mayor Gretl Crawford; Kamran Hasan, CEO, MHR Capital; Calvin Dudney, President, TRCC; Erin Erdman, City Manager, Kennewick; Vijay Patel, President, A1 Hospitality; and Ken Hohenberg, Commissioner, Port of Kennewick.
HOTS Mushroom Mishap… A pair of hikers in New York’s Adirondack Mountains called 911 in an understandable panic to report that a third member of their hiking party had died—but it turns out the trio were just tripping on mushrooms and their friend was indeed still living.
According to the Associated Press, a state forest ranger responded to a call on May 24 from a small group of hikers lost on Cascade Mountains who claimed a hiker had died. During the call, the forest ranger “determined the hikers were in an altered mental state,” according to a report from the Department of En-
USAE
Publisher
Publisher-Emeritus Ross E. Heller ross@usaenews.com Publisher James Heller james@usaenews.com
Associate Publisher Todd McElwee todd@usaenews.com
Managing Editor Jonathan Trager jon@usaenews.com Hotel
Jordan Bradley jordan@usaenews.com
Creative
dkn@usaenews.com
christy@usaenews.com
HOTS HOTS
vironmental Conservation. After the ranger located all three hikers—and shockingly discovered that the third hiker was not dead nor injured—the ranger escorted them back down the mountain. The two tripping trekkers were sent to a local hospital while the resurrected hiker went back to the group’s campsite. All three met up at the site later, officials said. HOTS thinks those two hikers were probably never more grateful to see their friend than when they returned from their hospital stint.
HOTS Cheese Chase… Participants of the annual Cheese Rolling contest descended on Cooper’s Hill in Brockworth, Gloucestershire, England, on May 26. The event is a tradition in the city, bringing thousands of visitors from around the world to witness and compete to see who can reach the bottom of a hill before a giant ball of cheese can. The Associated Press reports that Tom Kopke of Munich, Germa -
ny, took top prize for the second year running, despite tripping and tumbling a good portion of his way to the finish line. “All the people at the top said they were going to steal my title but this is mine,” Kopke said after his win, clutching a 7-pound circle of cheese. “I risked my life for this. It’s my cheese. Back to back.” HOTS congratulates Kopke on his second win—and wonders how many cheese chasers have walked away with broken bones this year.
NEWS NEWS
American Osteopathic Information Association
Employee
Charged in Jewish Museum Shooting
Association Professes “Profound Sorrow”
By Todd McElwee
Elias Rodriguez, 31, an employee of the American Osteopathic Information Association (AOIA), has been charged with federal and local murder offenses in connection with the fatal shooting of two Israeli Embassy staff members—Sarah Milgrim and Yaron Lischinsky—outside of the Jewish National Museum in Washington, D.C., on May 21.
The Wall Street Journal reported Rodriguez was an administrative specialist at AOIA and in town for a work event. The association did not respond to USAE’s outreach seeking clarification of what event specifically he was attending.
“In this time of grief, we extend our deepest sympathy to the victims’ loved ones and all others impacted by this act of violence. We wish for peace, comfort and strength in the days and weeks ahead.”
AOA President Dr. Teresa A. Hubka; and Kathleen S. Creason, CEO of AOA, issued this statement:
“The American Osteopathic Association (AOA) joins with the American Osteopathic Information Association (AOIA) to express our profound sorrow in response to the tragic shooting deaths of two Israeli embassy staff members outside the Capital Jewish Museum in Washington, DC, on Wednesday evening.
“We were shocked and saddened to learn that an AOIA employee has been arrested as a suspect in this horrific crime. Both the AOIA and AOA stand ready to cooperate with the investigation in any way we can. As a physician organization dedicated to protecting the health and sanctity of human life, we believe in the rights of all persons to live safely without fear of violence.
In this time of grief, we extend our
MPI Planning Full Social Slate for WEC St. Louis
By Todd McElwee
St. Louis gave the world Chuck Berry, so it must know how to have a good time. Tapping into that energy, MPI has prepared a rocking social dance card when its World Education Congress (WEC) lands in in town from June 18–20.
“Building relationships is just as important as building your knowledge base,” MPI said. “That’s why WEC’s networking events are so memorable; they’re designed to connect you to people you’ll never forget, forging partnerships that you’ll value your entire career.”
The celebration starts with the Opening Night Celebration at Busch Stadium, home to the St. Louis Cardinals.
“Combine the energy of a ballpark, under the lights, amazing food, and incredible live entertainment and you’ve got networking like you’ve never experienced before, in one of the most famous sports venues in the world,” organizers said. “This is more than an opening celebration—it’s the start of an in-
credible three-day WEC experience.”
Stephen Revetria, President of Giants Enterprises, will be honored with the MPI Industry Leader Award during the President’s Dinner on June 19. He is a former Chair of MPI and member of the Executive Committee of U.S. Travel Association.
Entertainment will be provided by Broadway’s Jarrod Spector, whose credits include Jersey Boys, Hamilton and Beautiful: The Carole King Musical
St. Louis also gave the world Nelly, and MPI is inviting attendees take a ride with the Grammy-winning hip hop star, who rapped he’s “from the Lou’ and I’m proud,” at the Closing Celebration on June 20. Set for the Grand Center Arts District, and held under the banner of Feast and Flow: A Journey Through the Heart and Soul of STL, the street festival will feature the heritage, artistry, and vibrant community spirit of St. Louis.
In addition, Visit Seattle is sponsoring a pickleball tournament during the conference.
Visit wec.mpi.org for more information.
deepest sympathy to the victims’ loved ones and all others impacted by this act of violence. We wish for peace, comfort and strength in the days and weeks ahead.”
The Justice Department said Rodriguez allegedly opened fire on the victims as they were leaving an event hosted by the American Jewish Committee, which brought together Jewish professionals and members of the diplomatic community.
“This brutal, anti-Semitic violence has no place in our country or anywhere in civilization,” said U.S. Attorney General Pamela Bondi. “We will follow the facts and secure the most severe possible punishment for the perpetrator of this heinous crime, which robbed two wonderful young people of a bright future together.”
CNN reported Lischinsky had recently bought a ring to propose marriage to Milgrim.
Vegas Unions Reach Agreements with Two Strip Properties
By Jordan Bradley
Las Vegas hospitality worker unions announced tentative agreements for historic union contracts with two iconic Strip properties, MGM Resorts International’s Cosmopolitan Las Vegas and Resorts World Las Vegas, on May 24 and May 26, respectively.
The new three-year contracts negotiated by the Culinary Workers Union Local 226 and the Bartenders Unions Local 165 include “the largest wage increases ever negotiated in the Culinary Union’s 90-year history,” according to the union.
In addition to historic wage increases, the unions and hotel-casinos agreed to new contract language; continued access to the health care,
including the Culinary Health Fund, Culinary Health Centers, the Culinary Academy of Las Vegas, the Culinary and Bartenders Housing Fund, and the Culinary & Bartenders Legal Service Fund; guaranteed union pensions; extended recall rights; reductions in guest room attendant workloads; increased safety precautions; and expanded protections for workers against sexual harassment, technology, and immigration.
The contracts are set to expire on September 30, 2028. Between the two properties, the unions represent more than 4,500 hospitality workers.
The Culinary Union’s Secretary-Treasurer and spokesperson, Ted Pappageorge, commended both
Geoff Freeman, President & CEO of U.S. Travel Association, joined Transportation
Secretary Sean P. Duffy as a speaker during the Great American Road Trip Expo on May 29 at the department’s Washington, D.C., headquarters.
HSMAI Releases New CHDM Study Guide
By Jordan Bradley
The Hospitality Sales and Marketing Association International (HSMAI) released on May 28 a new study guide for its Certified Hospitality Digital Marketing (CHDM) designation.
The newly released guide, “Hospitality Digital Marketing Essentials,” is the seventh edition of the study materials from HSMAI. The CHDM study guide has been updated to include four new chapters “designed to reflect the current demands and intersections of hotel commercial strategy,” HSMAI said.
The four new chapters of the study guide focus on “Over-the-Top” advertising strategies for hotels, guidance on revenue management for hotel marketers, distribution essentials, and the “interdependence” of sales and marketing for hoteliers.
The CHDM designation was “created by hoteliers for hoteliers” and benefits professionals in hospitality marketing, sales, or revenue optimization roles, according to HSMAI.
The newest edition of the study guide was authored by Holly Zoba, CHDM and Dan Wacksman, CHDM, CRME.
The pair co-teach the association’s Hospitality Digital Marketing Essentials course and are both past chairs of the HSMAI Marketing Advisory Board.
“The 7th edition reflects the pace and complexity of digital transformation in hospitality,” said Nancy Johns, CHDM, Head of Marketing at JC Resorts and Chair of HSMAI’s Marketing Advisory Board. “It’s a reference for anyone looking to lead strategically in marketing, sales, or revenue optimization. The added focus on AI, new media channels, and cross-functional collaboration makes it an indispensable tool.”
The “Hospitality Digital Marketing Essentials” study guide is available both to applicants of the CHDM certification course through HSMAI and as a standalone guide for hospitality professionals “seeking to stay competitive in a rapidly evolving digital landscape,” HSMAI said.
For more information, visit americas.hsmai.org
Vegas Unions
continued from page 4
the Cosmopolitan and Resorts World Las Vegas “for agreeing to protect their employees with a strong union contract that is the Las Vegas Strip standard.”
Pappageorge said although the Resorts World Las Vegas property “is relatively new to the Las Vegas Strip,” the two organizations were able to reach agreements through several tough conversations.
“We did what strong labor relations require: Sat down, had hard conversations, and came out with a strong tentative agreement that covers nearly 2,000 workers with fair wages, job security, and the best health care in Nevada,” he said. “Resorts World Las Vegas made the decision to do the right thing and this first-class union contract sets the foundation for a successful future for the property, the
company, and the workers.”
Pappageorge also noted that all of the properties on the Las Vegas Strip are now unionized.
“We are proud to celebrate a 100% unionized Las Vegas Strip and Culinary Union’s legacy of making hospitality jobs in Las Vegas family-sustaining jobs,” he said. “This victory is a win for workers, the company, and the future of Las Vegas.”
Of the contract negotiations at the Cosmopolitan, Pappageorge said the union was satisfied because the new contract “ensures that Las Vegas remains a place where workers are respected and protected.”
Of the contract negotiations at the Cosmopolitan, Pappageorge said the union was satisfied because the new contract “ensures that Las Vegas remains a place where workers are respected and protected.”
Until the contracts are ratified, some specifics about the contracts have been withheld to allow unionized workers the time to review and vote on the contract.
The Culinary Union said a ratification vote was yet to be scheduled as of USAE press deadline.
Trina Flack Tapped to Lead Catch Des Moines
By Jonathan Trager
Trina Flack, a 17-year veteran of Iowa’s Catch Des Moines, has been selected as the next President & CEO of the organization.
Flack, currently Vice President of Sales, will assume her new role on August 1, the group announced on May 28. She’s succeeding longtime leader Greg Edwards, who’s retiring at the end of July after 25 years of service.
“I’m incredibly grateful for the opportunity to lead an organization that has meant so much to me over the past 17 years,” said Flack. “Catch Des Moines has built incredible momentum, and I’m excited to carry that forward with a team and community I deeply believe in. Greg’s leadership not only elevated Greater Des Moines as a visitor destination, it inspired those of us lucky enough to work alongside him. I’m honored to continue that work and help shape what’s next for
our region.”
During her tenure with the organization, Flack has helped land events such as the NCAA Men’s Basketball Tournament (2016, 2019, 2023, and upcoming in 2028); the Dew Tour; the IRONMAN North American Championship, and the National Speech and Debate Tournament. She also led the local planning efforts for the Iowa Caucus Consortium, hosting more than 2,000 international media members.
Flack, who holds an MBA from Iowa State University, has been a leading advocate for legislative initiatives such as the development of Tourism Improvement Districts (TIDs), while actively volunteering on regional boards and commissions, including the City of Ankeny’s Planning and Zoning Commission and the Capital Crossroads Regional Council.
Catch Des Moines noted that Flack has big shoes to fill, given that Edwards “spent the last quarter-century
transforming Catch Des Moines into a dynamic and nationally recognized destination marketing organization.”
“Selecting a successor to Greg Edwards was no small task, given the tremendous economic impact Catch Des Moines has on the entire metro,” said Brian Mulcahy, Chair of Catch Des Moines. “After an extensive nationwide search, it became clear that Trina Flack was the ideal choice to lead the organization into its next chapter. Her deep-rooted passion for promoting central Iowa’s venues and visitor experiences will be a tremendous asset to all of our partner communities.”
USAE, the only weekly community
Lesley Pincombe Appointed to Head Up Canada’s Rogers Centre Ottawa
By Jonathan Trager
Lesley Pincombe has been appointed as President & CEO of Rogers Centre Ottawa, the organization announced on May 21.
Pincombe joins the Rogers Centre Ottawa after most recently serving as Vice President of Sales, Business, and Major Events for Ottawa Tourism. She’ll start her new job on July 7, succeeding Nina Kressler, who’s stepping down from the position this summer.
“I am incredibly proud to succeed Nina Kressler and build upon the legacy and stewardship she has left at the Rogers Centre Ottawa,” said Pincombe. “Leading this extraordinary team forward is an honour, and I am committed to continuing our work alongside our industry partners to attract business events to Ottawa and grow the visitor economy.”
A graduate of the Algonquin College Hospitality Program, Pincombe played a key role in bringing the 2025 IIHF World Junior Championships to Ottawa. The event reportedly generated more than $54 million to the Province of Ontario.
Trina Flack
USAE xchange
Conversation with William Pate, President & CEO, Atlanta CVB
One could argue that Atlanta is America’s soccer capital, and the city will be in the global soccer (football) spotlight these next few years hosting multiple rounds of this summer’s FIFA Club World Cup and 2026’s FIFA World Cup. A few months ago, the popular Men in Blazers podcast named the Brewhouse Café as the nation’s Best Soccer Bar. Pate recently shared some thoughts with USAE on why the city has taken to the world’s most popular sport, how hosting massive sporting events help shape its approach to meetings and more.
USAE: When did you know soccer had really taken hold in Atlanta?
Pate : The passion for soccer is undeniable in Atlanta. Atlanta United shattered MLS attendance records and built one of the most engaged fan bases in North America. Beyond that, the city’s investment in youth programs, recruiting the U.S. Soccer headquarters to Atlanta and the cultural diversity of the region all support soccer’s deep and growing roots here. The momentum is building from youth leagues to packed stadiums. With back-to-back world-class events on the horizon, soccer is firmly establishing itself as a central part of the Atlanta sports landscape.
USAE: Atlanta’s regularly the site of massive sporting events. How does hosting the Club World Cup and next summer’s World Cup compare to staging the Super Bowl, College Football National Championship Game or other mega events?
Pate: Unlike other major sporting events, FIFA World Cup will be a month-long event where we will play host to multiple matches and a variety of countries from around the world. This rich mix of passionate fans over a longer tourism window will create a significant financial impact for our city. It’s a four-week global showcase for Atlanta.
USAE: How is the ACVB working with the city and other officials to prep for the hundreds of thousands of international visitors who will arrive for the tournaments?
Pate: As you mentioned, Atlanta has a long track record of hosting largescale events, and we’ve continued to invest in infrastructure, public safety, hospitality and transportation to ensure these events run smoothly. The collaborative coordination between the City, Hartsfield-Jackson Atlanta International Airport, our hotels and security agencies is always ongoing in Atlanta.
USAE: What are your recommendations for someone interested in attending next summer’s World Cup?
Pate: Atlanta is positioned to be a major hub for FIFA World Cup fans given our global airport and central location. Delta Air Lines and its partners offer direct flights from Hartsfield-Jackson Atlanta International Airport (the busiest airport in the world) to every FIFA World Cup host city and will serve as a well-connected global gateway and convenient home base for fans traveling across North America. Our walkable downtown
convention and entertainment district offers more than 13,000 hotel rooms, 300 dining options, easy access to the state-of-the-art Mercedes-Benz Stadium and nearly $950 million in new developments enhancing the city’s infrastructure ahead of FIFA World Cup 2026. Atlanta also offers a great experience for those fans without tickets that will just come to the city to be a part of the FIFA World Cup experience.
USAE: Does the experience of hosting many of the world’s biggest sporting events contribute to Atlanta’s ability to stage conventions and other meetings, and if so, how?
Pate : Absolutely. Atlanta’s track record of hosting major sporting events—from the Olympics to Super Bowls and now FIFA World Cup—is built on state-of-the-art facilities and a world-class visitor experience. We’ve developed deep expertise in logistics, crowd management, security and hospitality at a scale which translates seamlessly to the meetings and conventions space. When planners choose Atlanta, they’re choosing a city that knows how to deliver a high-impact experience. Whether it’s 500 attendees or 500,000 fans, that level of trust and capability is a major differentiator for us.
Loews Announces ‘Family-Forward’ Summer Programming to Support Multigenerational Travel
By Jordan Bradley
Loews Hotels & Co announced on May 27 a new slate of programming for the summer travel season that encourages guests to prioritize connection and supports multigenerational travel throughout the United States, the company said.
The programming is designed to meet “guests where they are: seeking connection, comfort, and authentic local experiences without the stress of over planning,” the hotel brand said.
Programs include Loews Little Legends, place-based interactive experiences designed for kids; Connecting Comfort, which guarantees adjoining rooms for families; Local by Loews, highlighting local immersive experiences; and Loews Loves Family, featuring a wide variety of proper-
ty-specific offerings.
“At Loews Hotels, we believe family travel should feel less like a logistical puzzle and more like a celebration,” said Sarah Murov, Sr. Vice President, Brand and Communications.
“Multigenerational guests aren’t just accommodated, they’re welcomed with intention. From connecting rooms to kids’ programming, we’re building experiences that every generation can enjoy, together.”
and venture our onto the property’s Window Walk nature trail to learn about area flora and fauna. If they share what they’ve learned with front desk agents, guests will be rewarded with a prize.
The programming is designed to meet “guests where they are: seeking connection, comfort, and authentic local experiences without the stress of over planning,” the hotel brand said.
Under the Loews Little Legends program, children staying at the Loews Ventana Canyon Resort in Tucson, Arizona can grab an Explorer Workbook
The Loews Atlanta Hotel in Atlanta and the Loews Coronado Bay Resort in Coronado, California, are also participating in the Loews Little Legends program.
For guests most interested in local experiences, the Loews Regency New York in New York City is offering a private, after-hours tour of The Met. Groups only consist of 10 guests, enhancing the intimacy of the experience.
Local experiences are also being provided at the Loews Kansas City Hotel and at the Loews Arlington Hotel in Texas.
As part of the Loews Loves Families program, the Loews New Orleans in Louisiana, Loews Miami Beach Hotel in Florida and the Loews Regency New York are offering the Adventurous Eaters Program for kids, making signature menu items at each property available in smaller portions appropriate for children.
And for pet owners who are reluctant to leave their four-legged friends behind on a vacation, the Loews Loves Pets program provides special amenities such as “Pet-in-Room” signs and gourmet room service.
For more information about Loews family-friendly programming, visit loewshotels.com
By Jordan Bradley
Women Leading the Way
Visit Lauderdale’s Stacy Ritter Knows Every Challenge Comes with an Opportunity
Stacy Ritter, President and CEO of Florida’s Visit Lauderdale, has lived in Fort Lauderdale for most of her life, and knows Broward County well, she told USAE
Broward County is a diverse county of two million people, Ritter explained, “of those two million people, they represent 180 countries speaking 148 languages.” The region is also home to the city of Wilton Manors, which has the largest per capita population of same sex couples in the country.
June, as many in the meetings and events sector is aware, is National Pride Month in the United States.
“That’s a big deal for us,” Ritter said. “Why would we not want to celebrate that? And we do.”
The Wilton Manors Stonewall Pride celebration will honor the commemorative month for the 25th year this June, and Visit Lauderdale—whose motto is “Everyone under the sun”—is a sponsor.
So despite the current political landscape, Ritter said that the DMO will remain loyal to its population.
“You’d have to be living under a rock to not recognize that things have shifted since 2016—have shifted since 2024, and that was six months ago—in ensuring that marginalized communities and underrepresented communities maintain their prominent place in Visit Lauderdale marketing and promotion, because that’s who we are,” Ritter said.
For Visit Lauderdale, “attracting people from all over the world” has always been a priority, and a main function of that is highlight the community’s diversity, Ritter said.
“If you’re pulling back on it now, then one has to wonder whether you’re doing it for expediency or whether you didn’t think it was right in the first place,” she continued. “So part of it is our integrity. Part of it is living our values and understanding that our values are our values whether or not they are in fashion in a particular point in time.”
Under Ritter’s leadership, Visit Lauderdale entered a monumental float in the 2024 Rose Parade in Pasadena, California, for the express purpose of bucking stereotypes associated with Florida. Though she doesn’t expect the DMO will have the budget for another such float this year, she and the Visit Lauderdale team had fun building it, Ritter said.
“It was a ton of work, and we were
exhausted at the end of that day, but it was fun,” Ritter recalled. “We wanted to make sure that that message of inclusion – that we took it across the country to this very blue state to show people that while Florida gets a lot of bad headlines, there are places in Florida that are not what those headlines suggest.”
The national perception of the state as a whole is a recurring challenge for the agency, Ritter said, noting that she gets emails regularly from residents and travelers alike who are concerned about their safety. Most recently, an emailer ifnormated Ritter their friends from Germany “are afraid to come here” despite their visiting the city every year, she told USAE
“My response is that we’re the same community that we were last year, 10 years ago—and people have to do what’s best for them,” Ritter said. “They chose not to come here, but I think that they’re missing an opportunity.”
And there, too, Ritter sees the challenges and the opportunities facing the destination. While international travelers are beginning to turn away from Florida and the United States at large, Broward County and Visit Lauderdale are living an interesting predicament.
Trends suggest a strong domestic travel for the summer season, Ritter said, and because “we don’t have a whole lot of international lift from our airport” the destination is unlikely to lose many European travelers. The DMO expects to invest more in domestic travelers this year—though they tend to spend less money and don’t stay as long.
However, Broward County does see a strong amount of travelers from South America, Ritter added. And therein lies the opportunity.
“We have an opportunity to gain South American travelers,” Ritter said. “The opportunity is to go to places where hwe ave never really had the money or the resources to go. So that’s the opportunity: to find places that are not first or second tier spots for us, where we can go and visit and tell the story of this destination and how we’ve evolved over the decade.”
To Ritter, Visit Lauderdale’s “mission is to bring visitors here, but our calling is to keep people employed,” as she remembers the devastating impact the Covid-19 pandemic shut down had on Florida’s hospitality and tourism sector.
“When visitors stop coming, when
you have a destination where tourism is your number one industry, your residents lose their job, they can’t pay their bills, can’t feed their families,” Ritter said. “Work provides dignity for us. We get out of bed, we have a purpose. We want to make sure that the residents who have jobs—who are employed in Broward County, either directly or indirectly in tourism—can maintain that dignity that every one of us is entitled to.”
An important perspective that Ritter and the agency maintain is that tourism agencies should hold seats at tables where conversations about policy and politics are being held, she said.
“I’m very fortunate that of the nine members of the Broward County Board of County Commissioners, I’ve known six of them for decades,” said Ritter. “That helps me tell the story about where we want the agencies go, how we want the agency to lead in tourism in general, because we believe that we have a place to have conversations that are tourism related, but focus on policy and politics. We think that travel has has a right to do that and belongs at that table.”
Prior to joining Visit Lauderdale, Ritter worked as a lawyer—“never really enjoyed it,” she said—before running for and winning a seat in the Florida
State House of Representatives in 1996. After serving for eight years, Ritter won a seat in the Broward County Commission, serving 10 years.
“Having served on the Broward County Commission for 10 years, it wasn’t much of a heavy lift to move to the staff side,” Ritter said.
As for the shift into leadership, however, Ritter told USAE that stepping into the role of president and CEO has changed her, has made her a “better person.”
“I’m definitely a different person than I was when I took this job nine years ago. I’ve grown as a leader,” she said. “Asking someone for their vote is wholly different than asking someone to do a project for you, even though the person you’re asking is getting paid and it’s their job. It’s a different way to approach a conversation, and I find that I’m a better listener than I was. I’m more interested in hearing other people’s opinions.”
She added: “I think it’s spilled over into my personal life, too. I think I’m a more compassionate person than when I left elected office nine years ago.”
This year, Ritter has been recognized as HSMAI South Florida’s Hospitality Legend of the Year, and she
Caesars Palace
Times Square Gets Support from The Town Hall and Sony Hall
By Todd McElwee
The Town Hall, a historic entertainment venue and cultural center in New York’s Times Square, and Sony Hall, a multi-genre live concert theater, announced support for Caesars Palace Times Square on May 28.
Caesars Entertainment, SL Green, and Roc Nation are attempting to bring a gaming and entertainment destination to 1515 Broadway in Times Square.
Palace Times Square will help drive additional commerce, increase ticket sales for live performances, and strengthen the entire ecosystem that supports our city’s world-renowned arts and culture sector.”
Caesars Entertainment and SL Green announced plans to pursue the project in 2022.
Caesars Palace Times Square and Roc Nation will sponsor multiple live events at The Town Hall and Sony Hall annually.
“As a historic cornerstone of New York’s cultural community, The Town Hall is proud to support Caesars Palace Times Square,” said Matt Goldman, Executive Director of The Town Hall. “This project represents a vital opportunity to fuel the continued resurgence of Times Square. By drawing more visitors to the area, I genuinely believe Caesars
Tsion Bensusan, COP of Sony Hall, said: “As one of New York City’s most iconic music theaters, we understand the vital role that entertainment plays in making the Big Apple—and Times Square, in particular—a world-class destination. Caesars Palace Times Square represents a transformative opportunity to strengthen our industry in this neighborhood, creating a powerful new tourism draw that will benefit theaters of all sizes. We’re proud to join this project and support a vision
that will help ensure Times Square remains the world’s premier entertainment district.”
Caesars Palace Times Square and Roc Nation will sponsor multiple live events at The Town Hall and Sony Hall annually. Workforce development and other initiatives are also planned.
Pincombe
continued from page 6
In her new role, Pincombe will continue to cultivate strong relationships with the community, hoteliers, government officials, and industry stakeholders. She’ll lead the team at the Rogers Centre Ottawa to “ensure service excellence, foster innovation, and preserve the award-winning reputation of the centre,” according to the organization.
Pincombe, a certified Convention
“Support from The Town Hall and Sony Hall allows us to continue preserving New York’s legacy of being the entertainment mecca,” said Desiree Perez, CEO of Roc Nation. “We want to make Times Square into a destination for native New Yorkers as much as tourists.”
and Event Planner, has been recognized as a Forty Under 40 award recipient, has served as Chair and Past Chair of the Destination Canada Business Events Advisory Committee, and is an Honorary Ambassador of the Bruyère Health Foundation Board. Most recently, she was honored with the King Charles III’s Coronation Medal for her outstanding contributions to Canada.
“On behalf of the Board of Directors, I am thrilled to welcome Lesley Pincombe as the new President and CEO of the Rogers Centre Ottawa,” said Jim Armour, Chair of Rogers Centre Ottawa. “Lesley brings a wealth of experience, a deep understanding of our industry, and a bold vision for the future. Her leadership will be instrumental as we continue to elevate the centre’s role as a premier destination for events and a cornerstone of our community.”
Ritter
continued from page 8
and Visit Lauderdale were recognized by The Women’s Edge in its 2025 Top 100 Women-Led Businesses in Florida. She sits on a number of national and regional boards, including the U.S. Travel Association, the Greater Fort Lauderdale Alliance, and the Museum of Discovery and Science.
Ritter said she loves working with strong women, and taking opportunities to impart wisdom to younger women in the field.
To those young women entering the DMO industry, Ritter said: “Don’t let anybody tell you when it’s your turn. Your turn is when you decide it’s your turn. When I first ran for office in ’96, everybody told me not to do it. They all told me it wasn’t my turn, that I was running against someone who had more experience, who had already been elected in office, that I was making a big mistake. But I said to myself, ‘This is my time. This is my chance.’ And it worked out for me. It won’t always work out for a person when they want it to, but it’ll work out eventually—and I don’t believe that women in particular should have to be told when their turn is.”
Lesley Pincombe
Ringing in the summer travel season, Amtrak and Crayola have joined forces to create fun-filled experiences designed to inspire creativity and exploration.
THE FINAL WORD
Creating Impactful Events: Why Education and Local Culture Must Work Hand-in-Hand
By Colleen M. Connor, CMP, MPI Sr. Director of Events
In today’s fast-moving events landscape, creating an experience that truly resonates with attendees requires more than a polished agenda and a well-designed meeting space. For event professionals, the most successful events are those that combine two critical elements: world-class education and authentic immersion in the host city’s local culture.
As Meeting Professionals International (MPI) prepares to bring its World Education Congress (WEC) to St. Louis from June 18–20, the organization is setting a prime example of how to do this right. The strategies behind WEC apply to any meeting, large or small, and offer tips that planners with clients of all sizes can apply to elevate their events.
Tip 1: Make Education Your Foundation
While networking, entertainment, and social events often draw headlines, it’s the quality of your educational programming that ultimately delivers the long-term value attendees are seeking. Top-notch education is the foundation of any meaningful event. If attendees walk away inspired, challenged, or equipped with new tools and strategies, they’re much more likely to see your event as a must-return experience.
At WEC 2025, MPI has developed an education program designed to serve the full spectrum of meeting professionals, with tracks ranging from design
trends and technology to wellness, diversity, executive leadership, and medical meetings. Just as important, the content does not shy away from the tough issues shaping today’s world such as ethical challenges, the rise of artificial intelligence, and questions around psychological and physical safety.
Planner takeaway: Build an agenda that balances foundational skills with forward-looking topics, ensuring your event not only meets today’s needs but also prepares attendees for tomorrow’s challenges.
Tip 2: Go Beyond the Conference Center
One of the most exciting trends in event design is the move toward experiential learning outside traditional spaces. After all, learning doesn’t just happen on the stage—it happens when you connect education to place and experience.
For the first time, MPI will offer its Learning Journeys at WEC. These popular off-site experiences are a regular part of its European Meeting Education Congress (EMEC) programming and take attendees outside of the convention center and into real-world environments for enhanced learning.
WEC attendees will step outside and experience St. Louis sites, including Washington University for a discussion on neuroscience and the science of happiness, Missouri History Museum for a historical look at Black history and the role events played in shaping St. Louis’ diverse business and social
communities, Energizer Park for a look inside the home of the first majority female-owned soccer club in MLS history to celebrate the resilience of women in business, and the City Museum for an engaging conversation on how to engage attendees for a successful event experience.
Planner takeaway: Look for ways to incorporate off-site, experiential elements that allow attendees to engage with local industries, leaders, or stories. This not only enriches their learning but also adds an unforgettable sense of place to your event.
Tip 3: Celebrate Local People and Stories
Too often, conferences focus on the logistical ease of a location without tapping into its authentic character. WEC takes a different approach by intentionally showcasing St. Louis’s local talent, thought leaders, and cultural icons. MPI’s St. Louis Legends Series at WEC is a new educational track that spotlights St. Louis entrepreneurs and creatives outside of the meeting and event industry. This gives meeting planners an opportunity to
learn and grow with new voices, while also highlighting the strength of the St. Louis community.
Additionally, look for opportunities to bring attendees to the city’s distinctive venues. MPI has carefully designed every WEC touchpoint to reflect the host city’s personality. For example, WEC attendees will visit Busch Stadium and the Grand Center Arts District, key features of the St. Louis Community.
Planner takeaway: Go beyond generic destination marketing and bring local voices into your event. Whether it’s local speakers, entertainment, or culinary experiences, authentic local elements help deepen attendee connection and leave a lasting impression.
As meeting professionals look ahead to 2025 and beyond, the lesson is clear: truly impactful events happen when exceptional education and authentic local culture come together. MPI’s WEC 2025 offers a blueprint for what’s possible when we push past the basics and intentionally design experiences that inspire, challenge, and connect.
Louisville Officials Change Derby Hotel Selection Process
By Jordan Bradley
Louisville officials changed the hotel selection policy for guests of the city’s mayor during the iconic annual Kentucky Derby, following scrutiny from city officials.
The Kentucky Center for Investigative Reporting (KyCIR) reported on May 23 that city officials “committed to seeking competitive bids from hotels that want to host the mayor’s Kentucky Derby guests.”
In a letter to Brent Ackerson, Louisville’s Metro Council President, and the council’s 25 other members, Jeff O’Brien, Executive Director of the Metro’s Cabinet for Economic Development, committed to soliciting competitive bids from Louisville hotels for future Kentucky Derby’s, according to KyCIR.
The change follows a report released in early May from the publication noting that this year’s hotel selection was arranged through Louisville Tourism, who collected cost quotes from three downtown Louisville hotels. Eventually, city officials selected 21c Museum Hotel, which quoted the stay at almost
$49,000. The quote exceeded the amount allowed by state laws to be spent without Metro Council approval.
During the course of the Derby, guests of Mayor Craig Greenberg did not all want to stay at the selected hotel, according to O’Brien’s letter to the council, and “being good hosts, we endeavored to meet their requests,” KyCIR reported,
As a result, the 21c Museum Hotel refunded almost $35,000 and booked the Hermitage Farm in Oldham County, which cost $25,000. The cost between the two accommodations no longer surpassed the spending threshold, according to O’Brien via KyCIR.
According to websites for both properties, Laura Lee Brown and Steven Wilson—co-founders of the 21c hotel brand—run both the 21c Museum Hotel in downtown Louisville and the Hermitage Farm in Oldham County.
Officials—including O’Brien and Greenberg’s press secretary—did not return USAE request for comment, and declined or did not return request for comment from KyCIR.
Find
the Perfect Blend of Productivity and Relaxation in Punta Gorda/Englewood Beach
Imagine stepping out of a morning strategy session in a cutting-edge facility and walking straight into a refreshing coastal breeze, where the scent of salt air mingles with the aroma of freshly grilled Gulf shrimp from a dockside café. Just ahead, a heron wades gracefully in the shallows while dolphins frolic in the shimmering waters of Charlotte Harbor. Welcome to Punta Gorda/Englewood Beach, a meeting destination that offers the perfect blend of productivity and relaxation.
A Meeting Destination Like No
Other
Nestled on Florida’s Southwest Gulf Coast, this charming waterfront region is a place where attendees can begin the day with an inspiring keynote overlooking the harbor and then wind down with a sunset cruise or a round of golf. Punta Gorda/Englewood Beach isn’t just a location—it’s an experience where the beauty, flavors, and adventure of the water enrich every meeting, retreat, or conference.
Exceptional Meeting Venues
From intimate executive retreats to large-scale conferences, Punta Gorda/ Englewood Beach offers venues that combine functionality with unforgettable scenery.
For large gatherings, the Charlotte Harbor Event & Conference Center is the top choice. Situated in the heart of downtown Punta Gorda, this 44,000-squarefoot waterfront venue features a grand 20,000-square-foot exhibition hall, several breakout rooms, and a beautiful outdoor terrace ideal for networking receptions. Equipped with state-of-the-art audiovisual technology and adaptable layouts, it serves a range of events, from corporate conferences to trade shows. Most im-
portantly, attendees can step outside and explore Punta Gorda’s historic district, where waterfront restaurants, boutiques, and cultural attractions are just a short walk away.
For those seeking luxury and exclusivity, Sunseeker Resort Charlotte Harbor is a game-changer. Set to redefine high-end events, this sophisticated resort features 785 rooms and 60,000 square feet of elegant indoor and outdoor event spaces, along with a private golf course for networking in the Florida sunshine. Host a morning leadership session with views of the harbor, then reward attendees with a spa retreat or a private culinary experience showcasing the Gulf’s freshest seafood. For more intimate gatherings, Palm Island Resort offers a secluded beachfront setting, perfect for executive retreats and team getaways—with island charm and personalized service at every turn.
Beyond the Boardroom
One of the most amazing benefits of hosting an event in Punta Gorda/ Englewood Beach is that work doesn’t feel like work—it feels like an opportunity to connect, recharge, and experience something new.
A Vibrant Arts Scene Worth
Exploring
Attendees can take a break and explore the area’s vibrant arts scene. Stroll through the Peace River Botanical & Sculpture Gardens, where contemporary art merges with lush greenery, or visit the cozy Hatch Gallery, a hidden gem that showcases local talent. Don’t miss the Sea Grape Gallery in downtown Punta Gorda— an artist-owned co-op featuring a diverse collection of fine art, photography, pottery, and jewelry created by regional artists and selected guest artists.
For those who favor fresh air over fluorescent lighting, Punta Gorda/Englewood Beach is an outdoor paradise. Kayak along nearly 200 miles of Blueway Trails, where winding mangroves lead to hidden estuaries teeming with wildlife. Borrow a complimentary loaner bike and ride the scenic Punta Gorda Harborwalk, a waterfront path lined with swaying palms and breathtaking views. Alternatively, explore Alligator Park Preserve, where nature trails offer opportunities to encounter Florida’s native wildlife.
Unwind on Englewood’s Pristine Shores
Although meeting spaces are situated inland, a pre- or post-conference stay provides the ideal opportunity to enjoy the sugar-white sands of Englewood Beach or Stump Pass Beach State Park. Unwind after a productive event with a peaceful beach stroll, search for fossilized shark teeth (a cherished local tradition!), or soak in the Gulf breeze. Longing for something more energetic? Try paddleboard yoga—where the water transforms into your floating studio.
Fresh Seafood, Craft Cocktails, and Good Vibes
Dining in Punta Gorda/Englewood Beach is as much about the atmosphere as the flavors. The area is renowned for dockside seafood, craft cocktails, and a laid-back vibe that makes every meal a pleasure.
For an upscale executive dinner, The Perfect Caper is a must-visit. It features elegant dishes such as lobster ravioli and filet mignon, complemented by an award-winning wine selection. If the group prefers a more casual, toesin-the-sand experience, Lock ‘N Key Restaurant & Pub delivers with fresh grouper sandwiches and stunning
waterfront views, perfect alongside a round of margaritas.
For a truly unique experience, host a team dinner at Farlow’s on the Water, where Caribbean flavors blend with Southern hospitality in a lush garden setting. Or, head to Laishley Crab House, a local favorite where guests can enjoy cracking open steaming stone crab claws while taking in the views of Charlotte Harbor.
The best part? Many restaurants in Punta Gorda/Englewood Beach offer private dining rooms and catering services, making it easy to plan unforgettable meals tailored to your event.
Planning Made Simple
With so much to offer, planning a meeting in the destination may seem overwhelming—but it doesn’t have to be. The Punta Gorda/Englewood Beach Visitor & Convention Bureau is here to assist, providing free planning services, personalized site visits, and insider tips to ensure your event goes off without a hitch.
Need an off-site excursion to wow your attendees? They’ll coordinate eco-tours, deep-sea fishing charters, sunset cruises, and more. Looking for a group-friendly restaurant? They’ll offer tailored recommendations that match your event’s vibe.
Where Productivity Meets Paradise
In Punta Gorda/Englewood Beach, meetings don’t just happen within four walls—they unfold on the water, at the golf course, during sunset cocktails, and around tables brimming with fresh seafood. So, why settle for the ordinary when you can provide your group with an extraordinary experience? Start planning today at purefloridameetings.com and discover a destination where productivity meets paradise.
Discover Nature’s Playground
Give your group the tee time of their lives on 15+ challenging golf courses.
Gather your team and indulge in Punta
New
Orleans: A Premier Destination for Meetings, Built to Host, Built to Inspire
New Orleans: A Premier Destination for Meetings, Built to Host, Built to Inspire
New Orleans is more than a destination—it’s a transformative experience. Known worldwide for its rich culture, renowned cuisine, iconic architecture, and unparalleled hospitality, New Orleans also stands as a beacon for meetings, conventions, and business events of every size and scope. What sets this city apart is not just its technical capability to host major events— but the soul, creativity, and inclusivity it brings to every gathering.
A Compact, Connected, and Cultural Experience
With over 26,000 hotel rooms located within a 2.5-mile footprint in the heart of downtown, New Orleans offers an exceptionally walkable, “campus-like” environment. This compact setting allows attendees to move easily between meeting venues, hotels, restaurants, and cultural attractions so you spend less time getting there and more time being there. When your group meets here, it doesn’t just feel like a conference—it feels like the whole city is designed to host you.
because New Orleans understands that breakthrough discoveries, policy changes, and ideas that shape the future happen in those meeting rooms.
Continued Hospitality Investment
The iconic Caesars Superdome has completed its $560 million renovation, debuting just in time for Super Bowl LIX in 2025 with modernized amenities and upgraded guest experiences.
A recent “Top 250” study found that 88% of the top U.S. conventions occur in just 20 cities—and New Orleans ranks No. 3 for two years running.
Technical Excellence with a Personal Touch
New Orleans has the professional acumen to deliver events of any size, from major conventions and exhibitions to international conferences to executive board meetings.
But what truly differentiates New Orleans is how every event, regardless of size, is treated with the same level of care and execution. High-impact gatherings—such as medical, scientific, or educational conferences—receive the same attention as our most televised championship sporting events
Nearby, Caesars Entertainment has finished a $435 million transformation of Harrah’s Casino, now rebranded and expanded with a stunning new 340-room hotel tower that opened in Fall 2024. In the Central Business District, a historic building is being transformed into Fairmont New Orleans, a luxury hotel with 200 guestrooms, and an adjacent Element by Marriott with 200 extended-stay rooms is slated to open in Fall of 2025. These hotel developments align with an ongoing $557 million reinvestment in the New Orleans Ernest N. Morial Convention Center (NOENMCC) and the adjacent River District. NOENMCC remains the largest convention center in the U.S. to earn and annually maintain Gold LEED certification. The River District, situated on 39 acres next to the Convention Center, is transforming into a vibrant mixed-use community with 900 housing units— half of which will be affordable or workforce housing—alongside restaurants, shops, entertainment, and green spaces. These forward-thinking investments ensure that New Orleans remains not only a top-tier host city but a place where innovation, hospitality, and community thrive.
Built on Innovation, and Impact New Orleans is a city of innovation and ingenuity. Home to the BioDistrict—a hub for biomedical research,
healthcare innovation, and emerging biotech companies—the city is committed to fostering the future of science and medicine.
NASA’s Michoud Assembly Facility, also known as America’s Rocket Factory, is in New Orleans where the core stage for the Space Launch System of the Artemis rocket was built. Towering at 212 feet, it is the backbone of the moon rocket and be the most powerful ever and will carry the first woman and person of color to the moon.
These dynamic sectors add another layer of depth to meetings held here, offering access to cutting-edge industries and inspiring off-site opportunities that connect your event to the future.
More Than Meetings: Social Impact and Community Legacy
Hosting a meeting in New Orleans doesn’t just benefit attendees—it benefits the community. Visitors contribute to a tourism economy that supports local artists, musicians, caterers, florists, and countless small businesses. Meeting attendees spend more and stay longer, generating over $2 billion in direct expenditure annually and supporting jobs across sectors. Their business contributes nearly 40% of the city’s operating budget.
The societal impact is just as profound. Meetings here often include
volunteer and CSR components—from oyster reef restoration to local school donations—that leave a legacy long after the event ends. These efforts align with a city that thrives on purpose and community engagement.
Culture That Creates Connection From live jazz to Creole cuisine and historic architecture, culture is not just a backdrop—it’s a key component of the meeting experience in New Orleans. Meals are more than nourishment; they are networking moments. Conversations flow freely over gumbo, beignets, and fresh Gulf seafood, creating lasting bonds that carry far beyond the boardroom.
When attendees aren’t in meetings, they’re exploring world-renowned museums, walking through historic districts, enjoying rooftop views, or taking in a show at one of our many performing arts venues. In New Orleans, free time isn’t just downtime—it’s an opportunity to be inspired.
Choose New Orleans
Choose a city that blends business with beauty, logistics with soul, and precision with passion. Choose a destination where ideas flourish, connections thrive, and every meeting becomes a movement.
Choose New Orleans—Built to Host, Built to Inspire.
Nasa Space Launch System Core for Artemis II Rocket Loaded onto Pegasus Barge
Arial Jackson Square
New Orleans Ernest N Morial Convention center. Photo: Mike Palumbo
