ST YLE & BEAUT Y
THE STORY
OF TIRAZ Two brands symbolized by embroidered feather.
Moudi Al Sulaiman, GM/Designer
Saudi fashion designer and businesswoman Moudi Al Sulaiman began her career in fashion with her haute couture abaya line. Al Sulaiman, inspired by her love for fabrics and designing, previously named her brand Ezzar, Arabic for ‘cloth’. Tiraz, which means ‘style and embroidery’, is now an ambitious project starting with three stores in Jeddah.
TIRAZ ABAYA
66 DESTINATION JEDDAH JUNE 2017 ADVERTORIAL
Moreover, Tiraz was the first to introduce the bisht abaya to women. Tiraz Abaya empowers Saudi women by adding style to their conservative garments. Location: Tahlia Center, 1st floor, 2nd Floor, Stars Avenue Mall Email: info@tiraz-fashion.com Web: tiraz-fashion.com tirazabaya tiraz-fashion
SOURCE PHOTO
Al Sulaiman’s abaya designs are inspired by the Arabian heritage. Her understanding of Saudi women led her to introduce colored abayas, a development that was comfortably embraced by women who wanted their abayas to express their personal style. The skillful embroidery on Tiraz abayas is a signature speciality.