The Richland Group Marketing Guide

YOUR GUIDE FOR THE DIGITAL TERRAIN.

STRATEGY

Researching. Planning. Creating. Reviewing.

BRANDING

Creating a cohesive company identity.

A DIGITAL MAR

BUILT FO PHOTO/VIDEO

Capturing the uniqueness of who you are.

WEB DESIGN

Establishing your advertising & marketing foundation.

RKETING PLAN

ANALYTICS

Measuring. Tracking. Adjusting. Reporting

CONTENT

Telling and updating the story of your business.

OR YOU.

SEARCH

Improving Google ads & increasing organic traffic.

SOCIAL MEDIA

Connecting and impacting customers.

BRANDING

Branding elevates a business and builds recognition. Beyond a memorable logo, good branding increases the value of a company, provides employees with direction, and makes acquiring new customers easier. full color horizontal logo:

full color stacked logo:

one color horizontal logo:

company color palette:

full color horizontal logo: The

SOD

S T O R E

one color horizontal logo:

company color palette:

PHOTO/VIDEO

Photography that helps you look professional, personable, and prominent all starts with making it personal.

Custom photography in your office and of your team shows off your business’ unique character.

WEB DESIGN

YOUR WEBSITE IS THE FOUNDATION OF ALL YOUR MARKETING.

THE RICHLAND GROUP

WEBSITE CHECKLIST: LOOKS GREAT & COMMUNICATES EFFECTIVELY HEAVY EMPHASIS ON CONVERSION RESPONSIVE DESIGN THAT FITS ALL SCREENS SUPER EASY TO UPDATE

TARGET STRATEGY DEFINE YOUR AUDIENCE

We define your primary target audience in order to maximize ad budget spending on potential new clients.

REFINE YOUR AUDIENCE

We further segment your audience based on social media engagement, activity, and preferences.

We refine your audience based on each individual’s likes, comments, reviews, and shares. This enables us to track your potential customer’s engagement and ultimately create a UNIFIED, COHESIVE, and TARGETED campaign.

CONVERT YOUR AUDIENCE

We deliver custom ads to your target audience in order to gain their attention and generate an action.

SOCIAL MEDIA

With 3.49 billion active social media users; LinkedIn, Facebook, and Instagram dominate the market in captivated audiences. The demographics of people on these platforms, make them the perfect resource to advertise on.

FACEBOOK

Facebook allows your business to advertise to cross- generational users. Using Facebook Pixel we can define & serve your target audience!

YOUTUBE

Have video content you want to put in front of your customers? YouTube advertising is the platform for you!

INSTAGRAM

Instagram allows you to show off your brand, personality, and mission in a visually-appealing and creative way.

LINKEDIN

When your advertising needs to be B2B, LinkedIn provides a way to connect professionals through engaging content and advertising.

SEARCH STRATEGY

Search Engine Optimization (SEO) focuses on how you organically rank on Google without paying for an add. Making your business consistent across all platforms, being talked about, and bolstering your website (with content, photos, and videos) all help in how you rank. Search Engine Marketing (SEM) uses your paid Google advertisements and places them high on the search results. Coupled with custom landing pages and specified content, you can seamlessly measure results and conversion rates through SEM.

• Track Conversion Rates • Analyze Page Performance • Evaluate Traffic Breakdowns • Measure Return on Investment • Daily Monitor Bids • In-Depth Search Term Analysis • Maximize Ad Budget Efficiency • Geo-Focused Target Audience

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92% OF CONSUMERS

READ ONLINE REVIEWS

CUSTOMERS ARE 75%

MORE LIKELY TO VISIT A

STORE ONLINE AFTER DISCOVERY

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IS A TEAM OF

CREATIVES, DESIGNERS, DEVELOPERS, AND

COMMUNICATORS. WHO HAVE A

DEEP-ROOTED CONNECTION TO

THE OZARKS,

IN A PLACE SO IMPORTANT TO US, WE NAMED OUR COMPANY AFTER IT.

RICHLAND CREEK WILDERNESS • ARKANSAS OZARKS

WE COLLABORATE IN AN ICONIC BUILDING IN THE HEART OF

FAYETTEVILLE.

ROBERTA FULBRIGHT BUILDING

A PLACE KNOWN FOR BEING

CREATIVE, PROGRESSIVE, AND

FUNKY.

BE CURRENT. BE RELEV

VANT. BE DISCOVERED.

YOUR GUIDE FOR THE DIGITAL TERRAIN. WWW.THERICHLANDGROUP.COM

@THERICHLANDGROUP

(479) 777-7070

@RICHLANDGROUP

217 E. DICKSON ST. SUITE 102 FAYETTEVILLE, AR 72701

@THERICHLANDGROUP