How: We Sell Houses.

HOW

WE SELL HOUSES.

TAB L E O F CO NTENTS

03

Introduction

Meet The Team 04

DJ & Lindsey DellaSala Brittany Nolan Brett Moreland Step 01 - Prepare 10

Presentation & Staging Professional Photography Brand Strength Partnerships Step 02 - Price 22 Market Research 26 Step 03 - List Exposure & Access Lead Generation

Advertising & Social Media

Showings & Feedback

Offers & Negotiations Step 04 - Sell 32

Inspections & Repairs

The Under Contract Process 36

Our Services

39

Work With Us

Q UA LI TY, EAS E, CO L L AB O RATI O N

You are only given one chance to sell your home for top dollar. Based on your timeline and goals, we’ll customize a plan to present your property in the best possible light.

“We believe that every property has the potential to be someone’s perfect home.”

- DJ & Lindsey DellaSala

When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skillset, and years of experience, DJ & Lindsey Real Estate has the right tools to successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done!

M E E T DJ & L I N DSEY DEL L ASAL A DJ & Lindsey DellaSala have helped thousands of families buy and sell in Florida since forming their team in 2016. DJ began his real estate career in 2006, and Lindsey in 2009. With their many years of experience, combined with their passion for providing a white glove, 5 star service - they have become a pillar in their community and have grown a following of raving fans and loyal past clients.

BRI TTANY NO L AN Licensed Broker

Brittany is a founding member of The DJ & Lindsey Team and has been licensed since 2015. Born and raised in Florida, she prides herself on being a native. She knows the ins and outs of our area like nobody else. Brittany now co-leads the team, serving as our Director of Operations and Licensed Broker, ensuring the success of our agents.

B R ET T M O R EL A ND

Director of Sales

Brett has been in real estate since 2017 and within 3 short years, he is living the proven path. Brett joined The DJ and Lindsey Team in 2019.

Within one year, he has sold over 40 homes and has joined in leadership to mentor all agents on the team by growing and supporting them. He does this all with professionalism, energy, and devotion to this team.

However, he can’t do any of this without his main cheerleaders, his wife Olivia and his beautiful daughter Emma.

ST E P 01 - P R EPAR E Preparing Your Home to Sell

You are only given one chance to sell your home for top dollar. Based on your timeline and goals, we’ll customize a plan to present your property in the best possible light.

PRESENTATI O N AND STAGI NG Expert Design Advice If you’re planning to have work done or any upgrades, our in-house designer can recommend paint colors, finishes and the best places to invest and save.

Vendor Connections We will connect you with our most reliable tradespeople for any type of home repairs or services you may need.

Exclusive Staging Services

Staging services from our in-house company are available exclusively to DJ & Lindsey clients.

Offerings range from pre-market walk-throughs and color consultations for occupied homes, to key room and full home furniture packages for vacant properties.

DJ& L I ND S EY S ECR ET S TO SUCC ESS PR E PAR I N G YO U R H O ME TO SEL L : A Checklist for Sellers • • • • • • • • •

Deep Clean Neutralize and touch-up paint Depersonalize and declutter Organize closets, cabinets, and storage spaces Replace any burned out light bulbs Replace air filter and consider servicing your HVAC. (Be sure to save receipts

of any work performed!)

Remove evidence of pets and consider shampooing and deodorizing carpets Refresh your first impression. Consider a new door knob, painting your front

door, a new door mat and potted plants.

Perform seasonal exterior maintenance and yard clean up.

PA I N T T I P S F R O M A DESI GNER: A Few Thoughts on Paint

Paint is one of the most impactful ways to transform your home and

potentially sell for more. Our go-to paint color for interior is Sherwin Williams Agreeable Gray.

“Your home should tell a story about who you are, and showcase a curation of things you love.”

-Lindsey DellaSala

DJ&LINDSEY SECRETS FOR SUCCESS

P R O F E S S I O NAL PH OTO GR APHY Quality Imagery Professional Photography is essential to a successful home sale. We include professional real estate photography with every listing, as part of our full service listing fee. Our photographers are the best in the business. Their equipment (including wide angle lenses, a 30 foot raised photography lift, a flying drone, and professional lighting) provides for stunning photos every single time.

If you’ve searched for homes on the market lately, you’ve likely noted that many properties are photographed with digital cameras or even smart phones, and the result is obvious.

We want our properties to stand out, impress potential buyers at first glance, and draw people in to see more.

The photos will be organized on your MLS listing in the same order a buyer would see the rooms if they were touring your home in person.

PREPARING FOR PHOTO DAY A Checklist for Sellers Interior: • • • • • • • • • • • • •

Turn on all lights and turn off all fans.

Replace any burnt out bulbs Lift all blinds and open all curtains - we want as much natural light as possible Clear kitchen and bathroom countertops Put away magnets, paperwork, dish towels, oven mitts, soap and sponges Use the garage as storage for any furniture that doesn’t have a place or packing boxes Hide trash cans Put down toilet seats Store personal hygiene items out of sight Make all beds, fluff pillows, fold/place throw blankets nicely Put away personal photos, important documents, toys and laundry Remove any evidence of pets Touch up paint, get rid of scratches, dings, or any marks on walls. Magic erasers are great for this!

Exterior: • • • • • • • •

Put away lawn care items and kids toys Check windows for distracting blinds and curtains Pressure wash house and walkways Lawn Care: Mow, weed, pull dead flowers or bushes and replace with low maintenance items such as mulch or greenery.

Move cars out of the driveway and away from the front of the property Close the garage door Uncover patio furniture, grills, and pools Open outdoor umbrellas

Please have a spare key ready for the lockbox on the day of photos.

Preparing For Showings: • •

Place a reed diffuser or plug-in that is freshly scented near the front door and through out the house If you have carpet, consider getting it steam cleaned.

BRAND STRENGTH TO FIND YOUR BUYERS Website Our website, DJandLindsey.com has become a hub for both agents, buyers and sellers. We are constantly posting new listings, which helps them sell faster than ever!

Social Our handle, @DJandLindsey, is the perfect lifestyle social media page. We showcase our present, future and past listings, along with asthetic photos and fun videos created by our media team.

Billboards We have a series of billboards placed strategically through out Florida. This helps to generate brand awareness and bring our team to the top of everyone’s minds when thinking of real estate!

Zillow Partner As Zillow’s broker partner, we are bringing a new way to sell real estate. We represent Zillow when they buy each home and we represent Zillow when they list it for-sale.

Realtor.com Market VIP This team is among a very select few realtor.com Market VIP network brokerages.

We provide steady, predictable lead volume to Agents, and exceptional service to homebuyers and sellers who inquire online.

LEADING REAL ESTATE COMPANIES OF THE WORLD® 70 COUNTRIES. 550 FIRMS. 138,000 SALES ASSOCIATES. IS THE HOME OF THE WORLD'S MARKET-LEADING INDEPENDENT RESIDENTIAL BROKERAGES. THE “BY-INVITATION-ONLY” NETWORK IS BASED ON THE UNPARALLELED PERFORMANCE AND TRUSTED RELATIONSHIPS THAT RESULT IN EXCEPTIONAL CLIENT EXPERIENCES.

STE P 02 - P R I C E Pricing Your Home to Sell

Competitive and strategic pricing is vital to the sale of your home. A competitively priced home is likely to generate multple offers which results in a higher closing price. The highest rate of showings occur in the first few weeks of listing. Therefore, it is imperative that you are priced correctly from the beginning.

MARK ET RESEARC H Comparable Sales The best way to determine the best list price for your home is to look at similar properties that have sold or are under contract. We will study these sales, compare different features’ value, review your competition and present you with our findings.

Property Knowledge At the listing appointment, our Specialists will ask that you provide us with detailed information on the features and benefits of your home.

This includes any updates or any improvements you have done.

With all of the data you provide, comparable sales, and your goals for the sale - we can now come up with the best fit list price, allowing you to sell your home for top dollar and get the most money possible in today’s market.

DJ&LINDSEY SECRETS FOR SUCCESS WINNING STRATEGIES TO SELL FOR MORE Three Ways to Price Your Home 1. VALUE PRICING Price your home to position your property as the #1 or #2 best value in your neighborhood with the goal of attracting an acceptable offer within the first 14 days on the market.

2. SHOOT FOR THE STARS Spend time and money to upgrade your home to an extraordinary selling standard. List high with the goal of attracting an offer from a buyer who falls in love. Be willing to wait for the right buyer or reduce the price after 21 days.

3. BIDDING WAR List your home in its current, as-is condition below market value to attract multiple offers quickly with the goal of driving the price above the asking price.

STE P 03 - L I ST

Marketing Your Home to Sell

Our approach to selling your home is straightforward and effective. First, maximize reach to attract the right buyer. Second, create an elevated experience to make them fall in love.

E X PO S U R E & ACCESS

L EAD GENERATI O N

Signage

Reverse Search

We will utilize our professionally branded yard signs to drive traffic to your home. Sign placement will be subject to your approval, as well as follow any guidelines from your homeowner’s or condominium association.

Our inside sales team will prospect up to two hours daily and contact our extensive database and agent networks to find buyers for your property. We will contact the leads in our database that best fit your home and personally reach out to them.

Electronic Lockbox

Zillow Premier

A board approved lockbox with the latest technology will be installed to provide registered agents access to showings.

Our Premier Agent Status with Zillow allows inquiries on your listing to be routed directly to our team instead of randomly assigned to agents in your market. This ensures we can accurately answer questions about your property and pre-qualify buyers for showings.

Multiple Listing Service

Market VIP on Realtor.com

Your listing will be entered into our region’s MLS and syndicated to DJandLindsey.com, Zillow, Realtor.com and many more.

This team is among a very select few realtor.com Market VIP network brokerages.

We provide steady, predictable lead volume to Agents, and exceptional service to homebuyers and sellers who inquire online.

“Home is a safe place where you leave everything you love and never question that it will be there when you return.”

- DJ & Lindsey DellaSala

ADVERT I S I N G & S OCI A L M E D IA

S H O WI NG S & F EED B AC K

Social Media Marketing

ShowingTime

With your permission we’ll share your property on our Instagram & Facebook accounts as well as on the accounts of agents across the company. Follow us for examples of how we use these platforms to expertly market our listings: @djandlindsey

For your security, showings will be scheduled through a professional showing service called ShowingTime. They will manage access details, collect agent information and maintain a log of everyone who enters your property through the lockbox.

Paid Digital Advertising We contract with a leading digital advertising firm in addition to having our own personal marketing team. We produce and run targeted ads for our listings and, with your permission, we will run and manage paid advertising for your property on Instagram and Facebook– at no cost to you.

Valuable Feedback We receive feedback from prospective buyers through their agent. When a buyer’s agent submits feedback on their tour, it will be sent directly to you via email.

“Our marketing methods are active and physical, meaning that we get in front of the right people to bring them to view your home. Active marketing combined with the right timing makes a difference and you can count on us to make that happen!”

- DJ & Lindsey DellaSala

O F F ER S & N EG OTI ATI O NS Expert Negotiation Skills Our leaders are trained by several of the top Real Estate coaches in the industry and have negotiated thousands of deals in their career. When it comes to you top dollar for your home, you’ll have our experience and track record on your side.

STE P 04 - SEL L

Navigating Contract to Close

Want to know what the selling process is like? We’ve got you covered.

“Home is where one starts from” -T.S. Eliot

I N S P E CT I O NS & R E PAIR S

T HE U NDER CONT RACT P ROCES S

In-House Transaction Coordinator

Ratification All parties involved have reached an acceptable agreement on price and other terms. The transaction timeline and key milestone deadlines are driven from the date of ratification.

From the moment you hire us, you will receive industry leading customer service from our fulltime, in-house, transaction coordinators. This team is made up of licensed agents and is here to manage the hundreds of details and monitor key contract deadlines to ensure a smooth transaction.

Inspections Common inspections: Home Inspections, Wood-Destroying Insects, water quality, well and septic and oil tank inspections. Reaching an agreement in a home inspection negotiation is typically one of the biggest milestones in a transaction and may involve repairs, credits, or a combination of the two.

Contingencies Common contingencies include: Financing, Appraisal, acceptance of community rules and regulations, the sale or settlement of a buyer’s home and others. Each time a contingency is satisfied or removed, a transaction moves closer to a successful closing.

Repairs & Final Walk Through Receipts from licensed tradespeople for any negotiated repairs are provided to the buyer’s agent prior to closing. The final walk through is an opportunity for buyers to review any work done and see the property one last time, preferably vacant.

Closing Your title company will conduct closing at a time and location most convenient for you.

You and the buyers will sign the necessary paperwork and you will receive your proceeds as soon as the deed is recorded at the courthouse, typically within 24 business hours. Congratulations, your home is officially sold!

OU R S E RV I CES

FULL SERVICE LISTING - Risk-free contracts, cancel anytime - New to market property launches - Remarketing previously listed properties - Move-up, downsize, relocation, absentee owners, for sale by owners BUYER REPRESENTATION - Search criteria and pre-approval guidance - Full service, traditional resale - New construction - First-time buyers, experienced homebuyers, investors INVESTMENT ADVISORY - Acquisition research and return analysis - Long and short term buy and hold strategies - Portfolio acquisition and liquidation - Rental listing, tenant vetting and leases RENOVATE AND BUILD

- High-end fix and flip projects - New contruction pre-marketing, staging, launch and sales office - Lot/land purchase and sales - Instant cash offers-Sell directly to us, as is, no repairs

WO R K WI T H U S

The path to a successful home sale starts here.

Thanks for reading!

DJ & Lindsey