MARKET GUIDE 2 0 1 6 P r e s e n t e d
b y
D IANNE V ER NON BOB PENNYPACKER
D IANNE V ERNON B OB P ENNYPACKER
tel: 6 5 0 . 6 8 0 . 7 1 5 1
REALTOR® REALTOR®
707.799.6032
RE/MAX F ULL S PECTRUM 3 3 8 H e a l d s b u r g Av e HEALDS BURG, CA 95404
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How’s the Market?
2
Healdsburg Market Overview Starter Homes Mezzo Market Downtown 55+ Community The River and Fitch Mountain Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 + Land less than 5 acres Land greater than 5 acres
3 5 6 7 9 10 11 12 13 14
Wine Country Communities Overview Starter Homes Mezzo Market Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 + Land less than 5 acres Land greater than 5 acres
Meet Dianne & Bob
Location
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How’s the Market?
T
hat is the question we are asked everyday. In answer, here is our Wine Country Real Estate Market Guide 2016. In our first edition dated January 2014 we reviewed the Healdsburg Real Estate Market beginning in 2009 and brought it forward, comparing sales data of similar wine country markets such as Sonoma, St. Helena, and Calistoga. The resulting information proved to be very useful to our clients in helping them to understand and assess which areas and price points were a good fit for their needs. Encouraged by the success of our initial flagship publication, in this guide we have continued to expand on previous years’ data by analyzing the transactions for 2016. For example, while the number of units sold in Healdsburg was similar to 2014, The dollar volume increase by $32 million. To put that into perspective, that is the same as the entire Glen Ellen market for 2015 .
Location
DATA MINING: N o t f o r t h e t i m i d Clearly, the market has grown. We hope that you find this market analysis helpful; once again answering that timehonored question, “So… how is the market?”
!
3
Welcome to Healdsburg
H
ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone! Although our beautiful town has grown to be a sought after destination, it is simply not true that home ownership in Healdsburg is restricted to the wealthy. Bob and Dianne have taken on the Healdsburg statistics – as well as surrounding environs- to help bring to light an accurate homebuyer’s price scenario. We have stratified the homes into segments depending on your neighborhood preferences.
Healdsburg and Vicinity
2009
2010
2011
2012
2013
2014
2015
Average Home Area (SF)
1,842
1,884
1,948
1,878
1,881
1,768
1,799
DOM
164
161
143
139
113
88
75
$/sf
376.07
441.88
347.86
362.50
437.52
486.02
552
AverageSales Price
739,102
837,389
711,731
785,030
883,156
937,660
1,047,358
Highest
5,750,000
6,750,000
9,200,000
8,400,000
7,200,000
5,500,000
7,349,000
Lowest
105,700
55,000
121,000
148,000
165,000
153,000
70,000
Sales Volume (units)
149
167
176
233
215
210
218
Sales Volume ($)
110,126,261
139,843,908
125,264,680
182,912,088
189,878,476
196,908,636
228,324,050
98.27%
Average sale$/list $
One of
Smithsonian
Magazine’s
98.29%
4
Very few conclusions can be drawn from the statistics illustrated here other than we have a strong real estate market in Healdsburg that continues its upward trend. This tells us that buyers are anxious to purchase and move into their homes without delay! It is important to note that the "word on the street" is that there is no inventory so why bother even looking for a home. The truth is, there are plenty of homes to choose from
Best
and with a creative real estate professional leading the way, you will find the property that you desire. In reviewing recent past years’ real estate sales statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for
Small Towns
5
The Healdsburg Real Estate Market Starter Homes
Starter Homes (up to 1,500 sf on lots smaller than 8,000 sf)
2009
2010
2011
It is important to note that the number of homes being sold in this category has almost doubled since 2009.
There are more starter homes being built in Healdsburg due to the increase of buyers
The prices have climbed in the last couple of years but have not gone out of reach
Of the 70 starter homes that were sold in 2015, 44 of those were under $500,000.
2012
2013
2014
2015
Average Home Area (SF)
1,140
1,229
1,221
1,229
1,258
1,168
1,152
Average Lot Area (SF)
5,019
5,422
5,316
5,112
4,906
4,137
3,992
DOM
139
149
108
87
60
70
68
$/sf
317.7
284.26
274.39
287.38
341.47
382
445
358,615
352,804
330,403
339,803
415,437
439,702
499,905
Highest
525,000
799,000
730,000
590,000
900,000
875,000
884,000
Lowest
170,000
113,000
121,000
148,000
225,000
153,000
109,000
Sales Volume ($)
13,986,000
20,462,623
18,832,985
22,087,190
21,187,290
32,098,250
34,993,380
Sales Volume (units)
39
58
57
65
51
73
70
% of Local market share ($)
12.70%
14.63%
15.03%
12.08%
11.16%
16.30%
15.33%
% of Local market share(units)
26.17%
34.73%
32.39%
27.90%
23.72%
34.76%
32.11%
99.14%
98.73%
AverageSales Price
Average sale$/list $
Wine is
sunlight
6
Mezzo Market
The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010. This level of home was least impacted by the mortgage crisis as the buyers that would normally be “moving up” stayed in their starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond. This category serves a very large group in Healdsburg as do the starter homes belying the notion of “restricted to the wealthy”
Mezzo Market Homes (1,5002,100 sf on up to 5 acres)
2009
2010
2011
2012
2013
2014
2015
Average Home Area (SF)
1,789
1,747
1,701
1,737
1,777
1,782
1,773
Average Lot Area (acres)
0.5
0.72
0.5
0.62
0.52
0.70
0.75
DOM
180
151
121
139
105
84
80
$/sf
314.15
316.18
271.11
306.56
351.51
433.26
503.83
566,617
551,559
494,494
550,943
645,857
785,139
940,947
Highest
1,325,000
1,050,000
1,225,000
1,600,000
2,000,000
1,700,000
2,175,000
Lowest
160,000
280,000
175,000
178,000
221,921
410,000
408,000
Sales Volume ($)
32,863,780
20,407,685
27,197,158
44,075,409
34,876,271
49,463,727
57,397,742
Sales Volume (units)
58
37
55
80
54
62
61
% of Local market share ($)
29.84%
14.59%
21.71%
24.10%
18.37%
25.12%
25.14%
% of Local market share(units)
38.93%
22.16%
31.25%
34.33%
25.12%
29.52%
27.98%
99.09%
99.18%
AverageSales Price
Average sale$/list $
Held together
By water -Galileo Galilei
7
The Healdsburg Real Estate Market Downtown
A Little Healdsburg History
T
Coast from the 1500's to early 1800's had little impact on the area. The mid-1800's, however, brought new settlers. The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome. This enormous land grant was awarded to sea captain Henry Delano Fi tch in 1841 ( Fitch Mountain was named in his honor).
housands of years ago this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River. They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river. Occasional visits of European sailing vessels on the California Downtown Sales
2009
Average Home Area (SF)
2010
2011
Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander Valley is named for this early tenant). The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here. Over the years these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the
2012
2013
2014
2015
1,723
1,658
1,656
1,770
1,762
1,467
1,518
6,583
8,367
10,575
9,958
8,517
0.14
0
133
115
127
111
49
65
70
$/sf
368.68
418.67
383.79
424.45
472.12
480
593
AverageSales Price
639,197
691,100
634,259
645,930
782,470
752,371
882,340
Highest
1,325,000
1,850,000
1,265,000
2,500,000
2,100,000
2,500,000
2,275,000
Lowest
335,000
210,000
210,000
290,000
400,000
153,000
345,000
21,093,500
13,822,000
18,393,500
21,315,700
25,821,500
41,380,393
46,764,020
33
20
29
33
33
55
53
% of Local market share ($)
19.15%
9.88%
14.68%
11.65%
13.60%
21.08%
20.48%
% of Local market share(units)
22.15%
11.98%
16.48%
14.16%
15.35%
26.19%
24.31%
99.36%
98.67%
Average Lot Area (SF) DOM
Sales Volume ($) Sales Volume (units)
Average sale$/list $
Country
Life
8
squatters. One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857. Today that plaza is still the hub of all activity in the area, 152 years later! Just about every day a visitor comes in to our offices at the corner of North and Healdsburg Avenue. They are enchanted by the Plaza, bandstand, charming shops, tasting rooms, and restaurants. This is a common goal and somewhat challenging to achieve. However, with a bit of patience, a ready bank account statement, pre-authorization from your lender, and ability to move quickly when the time comes, a "walk to the Plaza home" could be yours! In reflecting on the statistics you will find that the volume of sales is steady and the prices continue to rise. This is all the more reason to act quickly when a home that works for you comes available. In addition many of the homes purchased near the Plaza are considered "Land Value" meaning they will be torn down and replaced with a larger home. Bob and Dianne have been very successful in securing these properties for their clients. Experience, creativity and long standing trusted relationships are the keys.
Was Never
So Chic
9
The Healdsburg Real Estate Market
55+ Community
River’s Bend, River View, Riverside
These 3 communities were built in mid-70s, now seeing resurgence with the influx of baby-boomers.
Still an affordable option for living the wine country dream
Houses are being updated and remodeled, and average sales prices are up over 25% from 2013. 55 + Communnity
A
drive all the way to the river, to nother neighborhood that the spot where a physician named is very eclectic and charming is the Rose established a resort he named, “Camp Rose”, and this Fitch Mountain/Russian River region’s Russian River Resort era community. began, bringing tourists and locals alike to the beach resort for In the 1920’s a road was extended summer swimming and boating, from Healdsburg’s plaza eastward meals and lodging. several miles, opening up a The road from Healdsburg, which roadway that allowed people to
2009
2010
2011
2012
2013
2014
2015
Average Home Area (SF)
1,154
1,239
1,249
1,316
1,261
1,300
1,263
Average Lot Area (acres)
0.10
0.08
0.09
0.10
0.08
0.09
0
DOM
119
120
83
110
56
50
50
$/sf
289.38
241.52
234.58
221.83
269.94
328.68
406.83
Average Sales Price
333,786
297,725
290,391
290,375
338,892
423,140
515,107
Highest
470,000
350,000
400,000
455,000
380,000
565,000
685,000
Lowest
280,000
235,000
189,000
215,000
260,000
355,600
390,000
Sales Volume ($)
2,336,500
2,381,800
3,775,085
5,807,500
4,744,490
8,885,950
7,211,500
Sales Volume (units)
7
8
13
20
14
21
14
% of Local market share($)
2.12%
1.70%
3.01%
3.18%
2.50%
4.53%
3.16%
% of Local market share(units)
4.70%
4.79%
7.39%
8.58%
6.67%
10.00%
6.42%
99.56%
98.85%
Average sale$/list $
Life is
Too Short
10
The River and Fitch Mountain
Fitch Mountain dead ended at Camp Rose, was eventually extended by 1935 to reach all the way around the impassable “wilds� of Fitch Mountain, opening up riverfront lots for the building of summer cabins, most frequently by residents of San Francisco, and thereabouts, wanting a restful vacation home away from the city. The River and Fitch Mountain
55 + Community
2009
2010
2011
2012
2013
2014
2015
Average Home Area (SF)
952
1,260
1,263
1,087
1,309
1,520
1,452
Average Lot Area (acres)
0.78
0.19
0.34
0.19
0.2
0.51
0.30
DOM
101
162
83
106
64
124
74
$/sf
354.21
334.35
360.22
389.81
370.93
419.32
484.22
Average Sales Price
342,600
413,129
422,397
401,788
489,000
637,192
610,173
Highest
659,000
680,000
885,000
765,000
900,000
1,430,000
975,000
Lowest
170,000
213,000
121,000
148,000
165,000
285,500
264,900
Sales Volume ($)
2,189,000
2,891,900
4,223,967
5,223,250
4,401,000
8,283,500
6,711,900
Sales Volume (units)
6
7
10
13
9
13
11
% of Local market share($)
1.99%
2.07%
3.37%
2.86%
2.32%
4.22%
2.94%
% of Local market share(units)
4.03%
4.19%
5.68%
5.58%
4.19%
6.19%
5.05%
97.90%
99.38%
Average sale$/list $
To Drink
Bad Wine
11
The Healdsburg Luxury Real Estate Market $1,000,000-$2,000,000
T
his market is among the most diverse in Healdsburg. Properties range from elegant in-town villas to country properties on a few acres. The entry level luxury market continues its strong comeback from the housing crisis. Sales volumes have almost tripled from their lows in 2009 and 2011; on average, prices are up 27% from their low point, and homes are selling faster. This is the only market segment we have bracketed an upper and lower price point. Any movement in these market statistics could mean a move to the next page.
Properties valued between $1,000,000 and $2,000,000
2009
2010
2011
2012
2013
2014
2015
Average Home Area (SF)
2,759
2,922
2,533
2,724
2,454
2,594
2,129
Average Lot Area (SF)
7.87
3.74
10.12
6.69
6.62
12.82
2
DOM
173
211
168
164
125
95
99
$/sf
550.15
482.47
563.17
608.63
613.35
596.71
708
AverageSales Price
1,360,722
1,396,042
1,168,944
1,448,800
1,427,294
1,350,176
1,490,900
Sales Volume ($)
24,493,000
33,505,000
21,041,000
36,220,000
48,528,000
44,555,795
68,581,400
Sales Volume (units)
18
24
18
25
34
33
46
% of Local market share($)
22.24%
23.96%
16.80%
19.80%
25.56%
22.63%
30.04%
% of Local market share(units)
12.08%
14.37%
10.23%
10.73%
15.81%
15.71%
21.10%
96.29%
97.96%
Average sale$/list $
Where
Selfindulgence
12
Estates $2,000,000 and over
T
his market segment consists of big land, grand homes and exclusivity. These properties’ values are on the ascent. In this distinctive sector each property is unique. Therefore direct comparisons are generally not realistic. The relevant statistics to review are the sales volumes which have more than doubled since 2009.
Properties valued above $2,000,000
2009
2010
2011
2012
2013
2014
2015
House area (SF)
3,631
4,311
5,491
4,222
3,251
3,273
3,400
Lot (Acres)
33.01
74.12
20.7
36.71
15.23
11.38
22
DOM
188
149
232
189
176
133
78
$/sf
946.03
1,138.64
836.18
1,046.54
840.95
1,063.67
943
AverageSales Price
3,245,785
4,076,818
3,788,889
3,824,038
2,888,174
3,119,101
3,018,392
Highest
5,750,000
6,750,000
9,200,000
8,400,000
7,200,000
5,500,000
7,349,000
Sales Volume ($)
25,966,281
44,845,000
34,100,000
57,360,574
51,987,000
65,501,125
66,404,633
Sales Volume (units)
8
11
9
15
18
21
22
% of Local market share($)
23.58%
32.07%
27.22%
31.36%
27.38%
33.26%
29.08%
% of Local market share(units)
5.37%
6.59%
5.11%
6.44%
8.37%
10.00%
10.09%
95.51%
96.86%
Average sale$/list $
is
A Virtue
13
Healdsburg Land Market
T
Land up to 5 acres
he land market experienced a sharp dip during the financial crisis. During the years of 2007-2010 homes in this area were selling for less than it would cost to build them. Therefore investing, building, or lending on land was greatly reduced. Fast forward! Land is now very much in demand. New homes are appearing where old homes exhibiting deferred maintenance once stood. Thanks to the planning and architectural review departments in the town of Healdsburg the new homes continue to maintain the charm of our historic town.
Vacant Land up to 5 acres
2009
2010
2011
2012
2013
2014
2015
Average Land Area (acres)
0.69
1.12
0.73
0.71
1.01
1.60
1.38
DOM
166
298
490
668
216
152
224
Average $/acre
329,670
288,135
385,718
362,481
661,407
470,759
555,640
AverageSales Price
188,500
374,781
191,258
188,407
320,555
351,174
436,600
Highest
265,000
260,000
425,000
330,000
725,000
790,000
1,225,000
Lowest
112,500
61,904
100,000
72,500
27,100
60,000
67,500
Sales Volume ($)
1,319,500
554,404
2,295,100
1,318,850
3,526,100
6,321,127
6,549,000
Sales Volume (units)
7
4
12
7
11
17
15
88.40%
Average sale$/list $
Building
The
89.51%
14
T
Land more than 5 acres
his segment of the market has been relatively stable—prices are slightly on the rise and volume is fairly consistent. These properties tend to have more of a commercial base .
Vacant Land over 5 acres
2009
2010
2011
2012
2013
2014
2015
Land Area (acres)
59.38
69.416
105.93
93.26
31.44
60.86
148.35
DOM
265
321
322
349
318
353
206
Average $/acre
57,885
39,750
62,462
53,977
66,595
59,126
63,546
Highest
171,429
148,000
217,725
106,082
150,330
133,333
274,246
Lowest
1,275
3,281
2,632
1,525
7,813
3,719
5,915
AverageSales Price
1,767,111
776,500
2,105,556
1,147,384
1,234,231
1,330,231
2,529,368
Highest
4,600,000
1,850,000
8,365,000
3,060,000
1,950,000
2,000,000
11,000,000
Lowest
204,000
275,000
210,000
192,500
430,000
53,000
95,000
Sales Volume ($)
15,904,000
7,765,000
18,950,000
18,358,150
16,045,000
17,293,000
48,058,000
Sales Volume (units)
9
10
9
16
13
13
19
Average sale$/list $
Dreams
92.42%
!
92.59%
15
Wine Country Market
B
ased in centrally located Healdsburg, Bob and Dianne are well-versed in the real estate markets in both Napa and Sonoma counties.
As you consider searching for property in these areas, we hope our Market Guide will help you understand the nuances and variation in values from locale to locale.
Healdsburg
Sonoma
Kenwood
Glen Ellen
Sebastopol
Cloverdale
Windsor
Average Home Area (SF)
1,799
1,755
1,910
1,633
1,793
1,680
1,891
Average Lot size
3.08
1.00
2.43
2.81
2.50
3.20
0.51
DOM
75
61
93
83
71
80
53
$/sf
551.64
495.98
650.50
732.01
437.62
282.58
313.72
AverageSales Price
1,047,358
935,688
1,192,261
963,795
780,436
474,355
589,694
Highest
7,349,000
11,500,000
2,550,000
6,225,000
6,400,000
3,875,000
7,250,000
Lowest
70,000
205,000
401,000
325,000
125,000
160,000
152,000
Average Sales $/Listing $
98%
102%
99%
99%
100%
98%
100%
Sales Volume (units)
218
462
23
36
242
161
302
Sales Volume ($)
228,324,050
432,287,930
27,422,000
34,696,620
188,865,586
76,371,154
178,087,674
Fodor’s
Top
16
Santa Rosa NE
NW
Petaluma SE
West
SW
St. Helena
Calistoga
Napa
East
1,995
1,485
1,741
1,412
1,705
1,781
2,024
2,011
1,821
1.08
0.39
1.55
0.44
2.63
1
2.29
13.76
1.43
65
55
60
64
61
56
160
120
71
337.90
296.82
316.04
291.01
419.06
334.94
705.69
552.66
404.27
657,148
435,533
560,968
398,624
691,154
580,730
1,442,025
1,184,133
753,965
3,880,000
1,700,000
7,400,000
1,030,000
2,825,000
2,751,000
10,950,000
10,800,000
11,100,000
205,000
130,000
165,000
175,000
224,500
269,000
310,000
285,000
217,659
100%
101%
100%
100%
101%
101%
97%
95%
807
629
434
234
295
384
114
61
998
530,318,095
273,950,348
243,459,964
93,278,062
203,890,458
223,000,477
164,390,800
72,232,084
752,457,003
Wine
Destination
99%
17
Wine Country Starter Homes Healdsburg Cloverdale
2014 Healdsburg Sold for $433,000
Healdsburg St. Helena
1,122 Sf,3 BR, 2BA 3926 sf lot, DOM 110
2015 Healdsburg Sold for $000
2013 Healdsburg Sold for $415,000
1,232 Sf, 2 BR, 1BA 6450 sf lot, DOM 92 Healdsburg
Sonoma
Kenwood
1,249 Sf,3 BR, 2BA 4,956 sf lot, DOM 23
Glen Ellen
Sebastopol
Cloverdale
Windsor
Average Home Area (SF)
1,152
1,152
942
1,032
1,096
1,159
1,255
Average Lot size
0.09
0.10
0.16
0.13
0.09
0.10
0.12
DOM
68
57
57
67
68
54
42
$/sf
444.56
392.89
616.52
417.97
370.83
273.64
348.70
AverageSales Price
499,905
446,124
581,000
442,067
406,328
313,452
434,640
Highest
884,000
889,000
632,000
570,000
750,000
440,000
530,000
Lowest
109,000
205,000
530,000
325,000
125,000
160,000
225,000
Average Sales $/Listing $
99%
100%
98%
97%
102%
99%
101%
Sales Volume (units)
70
154
2
9
39
54
77
Sales Volume ($)
34,993,380
68,703,111
1,162,000
3,978,600
15,846,800
16,926,400
33,467,250
% of Local market share
15%
16%
4%
11%
8%
22%
19%
% of Local market share(units)
32%
33%
9%
25%
16%
34%
25%
Confrere
Of Note
18
Most Affordable Market
Most Expensive Market
2014 Saint Helena Sold for $660,000 1,325Sf, 3 BR, 2 BA 6528 sf lot, DOM 44
2014 Cloverdale Sold for $280,000, 1,150 Sf 3 BR, 1 BA, 6,528 sf lot DOM 159
2015 Cloverdale Sold for $320,000
2015 Saint Helena Sold for $812,000 2013 Cloverdale Sold for $240,000
1242 Sf 2BR, 1 BA 6,528 sf lot DOM 63
1,472Sf 2BR, 3 BA 5,432 sf lot DOM 44
900 Sf, 3 BR, 1BA 6,098 sf lot, DOM 32
Santa Rosa NE
NW
745 Sf, 2 BR, 1BA 3,920 sf lot, DOM 37
Petaluma SE
SW
2013 Saint Helena Sold for $640,000
West
St. Helena
East
Calistoga
Napa
1,179
1,176
1,206
1,182
1,092
1,217
1,235
1,281
1,146
0.11
0.09
0.10
0.09
0.09
0.12
0.10
0.14
0.11
51
51
50
55
48
45
100
62
56
354.67
301.98
323.05
290.08
429.04
374.08
639.37
416.24
388.55
414,677
353,209
387,003
338,972
470,491
458,326
785,760
523,356
437,423
644,000
487,000
560,000
452,000
803,000
575,000
1,800,000
630,000
759,000
205,000
130,000
165,000
175,000
224,500
269,000
320,000
325,000
217,659
101%
101%
101%
101%
103%
103%
98%
97%
100%
240
335
187
117
110
142
25
16
324
99,522,491
118,324,924
72,369,589
39,659,682
51,754,039
65,082,361
19,644,000
8,373,700
141,725,101
19%
43%
30%
43%
25%
29%
12%
12%
19%
30%
53%
43%
50%
37%
37%
22%
26%
32%
Celebrated
Sights
19
Wine Country Mezzo Market Healdsburg Cloverdale
2014 Healdsburg Sold for $679,000
Healdsburg St. Helena
1926 sf, 3BR, 2BA 0.74 acre, DOM 1
2015 Healdsburg Sold for $960,000 2088 sf 3BR, 2.5BA 0.47 acre DOM 40
2013 Healdsburg Sold for $659,000 2,100 sf, 3BR, 2BA 0.20 acre, DOM 20
Healdsburg
Sonoma
Kenwood
Glen Ellen
Sebastopol
Cloverdale
Windsor
Average Home Area (SF)
1,773
1,747
1,868
1,682
1,792
1,728
1,828
Average Lot size
0.75
0.35
2.99
0.48
1.23
0.28
0.27
DOM
80
53
32
136
64
67
50
$/sf
503.83
435.07
636.43
428.62
408.28
266.50
298.25
AverageSales Price
940,947
766,239
1,150,000
722,338
730,497
460,703
543,456
Highest
2,175,000
2,245,000
1,475,000
1,010,000
1,108,516
764,000
1,050,000
Lowest
408,000
405,000
825,000
472,500
265,000
320,000
287,000
Average Sales $/Listing $
99%
100%
Sales Volume (units)
61
133
Sales Volume ($)
57,397,742
101,909,834
100%
96%
101%
98%
101%
2
10
73
56
120
2,300,000
7,223,375
53,326,277
25,799,375
65,214,775
% of Local market share
25%
24%
8%
21%
28%
34%
37%
% of Local market share(units)
28%
29%
9%
28%
30%
35%
40%
Glorious
Gatherings
20
Most Affordable Market
Most Expensive Market
2014 Saint Helena Sold for $958,000
2015 Cloverdale Sold for $395,000
2,100 Sf, 3 BR, 2 BA 0.91 acre, DOM 79
2050 Sf, 3BR, 2BA 0.16 acre, DOM 236 Cloverdale Sold for $465,000
2015 Saint Helena Sold for $1,132,500
2098 Sf 4BR, 3BA 0.17 acre DOM 73
1821 Sf 2BR, 2BA 6,035 sf lot DOM 67
Santa Rosa NE
NW
2013 Saint Helena Sold for $1,025,000
1,943 Sf 3 BR, 2 BA 0.22 acre DOM 47
Cloverdale Sold for $365,000
1,633 Sf 2 BR, 2BA 8,712 sf lot DOM 66
Petaluma SE
SW
West
St. Helena
East
Calistoga
Napa
1,789
1,719
1,760
1,752
1,771
1,769
1,753
1,863
1,788
0.25
0.18
0.24
0.62
0.39
0.94
0.37
1.26
0.27
55
52
58
69
55
56
159
128
61
323.79
276.07
308.75
265.64
377.13
324.28
603.16
459.23
351.85
578,482
473,557
542,887
462,430
668,334
572,006
1,052,300
856,692
630,154
1,235,000
1,000,000
1,100,000
750,000
1,150,000
1,910,000
2,175,000
1,575,000
1,800,000
320,000
175,000
330,000
293,000
250,000
389,000
457,000
535,000
350,000
100%
101%
100%
100%
101%
102%
97%
96%
99%
228
192
124
56
71
130
30
13
274
131,893,872
90,922,850
67,317,987
25,896,055
47,451,726
74,360,751
31,569,000
11,137,000
172,662,071
25%
33%
28%
28%
23%
33%
19%
15%
23%
28%
31%
29%
24%
24%
34%
26%
0%
27%
Captivating
Couture
21
Wine Country Market $1,000,000-$2,000,000 Healdsburg
2014 Healdsburg Sold for $1,360,000
Healdsburg St. Helena
3,500 Sf, 4BR, 4.5BA 0.16 acre, DOM 40
SE Santa Rosa
2015 Healdsburg Sold for $1,525,000
2013 Healdsburg Sold for $1,450,000
2,415 Sf 2BR, 2.5BA 1.44 acre DOM 153
Healdsburg
Sonoma
Kenwood
3474, Sf 4BR, 4BA 2.11 acre DOM 40
Glen Ellen
Sebastopol
Cloverdale
Windsor
Average Home Area (SF)
2,129
2,392
2,663
2,344
2,750
3,340
2,278
Average Lot size
2.27
1.10
4.14
1.12
6.21
20.77
5.54
DOM
99
62
108
77
66
327
92
$/sf
708.10
607.53
658.53
617.76
513.37
448.01
580.17
AverageSales Price
1,490,900
1,347,209
1,495,188
1,281,429
1,311,449
1,296,005
1,124,600
Highest
2,000,000
1,999,995
1,850,000
1,535,625
1,925,000
1,800,000
1,500,000
Lowest
1,002,400
1,000,000
1,195,000
1,010,000
1,000,000
1,095,000
1,003,000
Average Sales $/Listing $
98%
99%
97%
96%
102%
93%
98%
Sales Volume (units)
46
82
8
5
32
6
5
Sales Volume ($)
68,581,400
110,471,112
11,961,500
6,407,145
41,966,380
7,776,029
5,623,000
% of Local market share
30%
26%
44%
18%
22%
10%
3%
% of Local market share(units)
21%
18%
35%
14%
13%
4%
2%
Distinguished
Discourse
22
Most Affordable Market
2015 SE Santa Rosa Sold for $1,313,000
Most Expensive Market
2014 Windsor Sold for $1,196,000
2014 Calistoga Sold for $1,690,000
3,686 Sf, 4BR, 4BA 2.02 acre, DOM 49
1,126 Sf, 2BR, 1 BA 41.28 acre, DOM 22
2014 St. Helena Sold for $1,475,000
2013 Windsor Sold for $1,196,000
4,688 Sf 4BR, 5BA 1.07 acre DOM 121
2,058 Sf 2BR, 1 BA 0.25 acre DOM 30
3475, Sf 5BR, 4BA 0.48 acre DOM 18
Santa Rosa NE
NW
2.472 Sf 3BR, 2.5BA 6.03 acre DOM 22
Petaluma SE
SW
2013 Glen Ellen Sold for $1,495,000
West
St. Helena
East
Calistoga
Napa
3,794
2,868
3,277
2,250
2,752
3,275
1,881
2,392
2,788
7.03
8.27
3.81
5.00
8.66
15.13
1.04
8.06
2.99
102
100
74
228
58
160
107
192
109
424.64
487.19
397.73
457.78
510.38
475.07
853.17
589.28
535.10
1,453,872
1,298,625
1,252,889
1,030,000
1,228,457
1,332,188
1,462,352
1,343,750
1,369,113
3,880,000
1,700,000
1,754,000
1,030,000
1,822,543
1,910,000
1,990,000
1,700,000
1,995,000
1,000,000
1,000,000
1,000,000
1,030,000
1,000,000
1,090,000
1,000,000
1,050,000
1,000,000
97%
101%
98%
94%
99%
98%
98%
93%
97%
80
12
24
1
34
8
35
12
101
116,309,794
15,583,500
30,069,345
1,030,000
41,767,543
10,657,500
51,182,312
16,125,000
138,280,381
22%
6%
12%
1%
20%
5%
31%
22%
18%
10%
2%
6%
0%
12%
2%
31%
20%
10%
Tasting
Triumphs
23
Wine Country Market above $2,000,000
Healdsburg
Calistoga 2014 Healdsburg Sold for $3,300,000
Healdsburg
3,922 Sf, 4 BR, 3.5 BA 6.13 acres, DOM 17
SE Santa Rosa
2015 Healdsburg Sold for $2,938,000 2,800 Sf 4 BR, 4.5 BA 33.7 acres DOM 294
2013 Healdsburg Sold for $2,700,000 2,750 Sf, 3 BR, 4BA 1.94 acres, DOM 25
Healdsburg
Sonoma
Kenwood
Glen Ellen
Sebastopol
Cloverdale
Windsor
Average Home Area (SF)
3,400
3,179
2,857
2,515
3,679
3,372
5,952
Average Lot size
21.52
7.43
4.72
26.22
30.44
232.00
20.88
DOM
78
71
101
84
134
250
48
$/sf
943.37
1,144.53
838.27
2,965.01
913.09
1,149.17
775.41
AverageSales Price
3,018,392
3,249,429
2,380,333
3,733,333
3,141,667
3,875,000
4,292,333
Highest
7,349,000
11,500,000
2,550,000
6,225,000
6,400,000
3,875,000
7,250,000
Lowest
2,175,000
2,020,000
2,116,000
2,480,000
2,100,000
3,875,000
2,132,000
Average Sales $/Listing $
0.97
1.00
1.04
0.97
0.90
0.86
0.94
Sales Volume (units)
22
39
3
3
6
1
3
Sales Volume ($)
66,404,633
126,727,748
7,141,000
11,200,000
18,850,000
3,875,000
12,877,000
% of Local market share
29%
29%
26%
32%
10%
5%
7%
% of Local market share(units)
10%
8%
13%
8%
2%
1%
1%
Go-To
Glam
24
Most Affordable Market
Most Expensive Market
2014 Kenwood Sold for $2,350,000
2014 St. Helena Sold for $4,700,000
3,044 Sf, 3 BR, 3.5 BA 13.97 acres, DOM 122
6,429 Sf, 6 BR, 5BA 63.91 acres, DOM 312
2015 Calistoga Sold for $4,260,000
2015 SE Santa Rosa Sold for $2,116,000 5,075 Sf 4 BR, 3.5 BA 9.38 acres, DOM 83 (Average price was skewed by the $7 million sale)
4,200 Sf 5 BR, 6 BA 65 acres DOM 126
2013 Cloverdale Sold for $2,350,000
3,906 Sf, 5BR, 5BA 7.46 acres, DOM 30
3300, Sf, 4 BR, 5BA 27.17 acres, DOM 318
Santa Rosa NE
NW
2013 Sonoma Sold for $4,050,000
Petaluma SE
SW
West
St. Helena
East
Calistoga
Napa
5,423
-
4,355
-
1,848
4,879
3,824
4,424
3,940
13.10
-
114.49
-
82.52
64.79
9.79
33.12
19.84
178
-
301
-
258
84
148
113
144
701.23
-
488.00
-
984.69
569.52
1,220.73
1,256.57
1,127.03
2,721,818
-
3,416,500
-
2,321,250
2,625,500
4,069,085
4,312,143
3,960,103
3,880,000
-
7,400,000
-
2,825,000
2,751,000
10,950,000
10,800,000
11,100,000
2,000,000
-
2,000,000
-
2,150,000
2,500,000
2,175,000
2,525,000
2,000,000
0.91
-
0.95
-
96%
95%
93%
93%
94%
11
-
4
-
4
2
17
7
32
29,940,000
-
13,666,000
-
9,285,000
5,251,000
69,174,438
30,185,000
126,723,295
6%
6%
5%
2%
42%
42%
17%
1%
1%
1%
1%
15%
11%
3%
Regal
Retreats
25
Wine Country Market— 5 acres or less Healdsburg
2014 Healdsburg Sold for $417,000
Healdsburg St. Helena
Parkland Farms 0.91 acre, DOM 722
Sebatopol
2015 Healdsburg Sold for $745,000
2013 Healdsburg Sold for $310,000
Lower Fitch Mountain 2 acres DOM 286 Healdsburg
Sonoma
Kenwood
Glen Ellen
Sebastopol
Downtown Lot 6,067 sf, DOM 81
Cloverdale
Windsor
Avg. Land Area (acres)
1.38
1.42
-
0.90
1.99
0.64
1.77
DOM
224
186
-
10
136
126
140
Average $/acre
555,640
975,112
-
779,444
240,864
587,515
393,405
Highest
1,815,287
3,777,778
-
779,444
958,333
1,072,961
394,737
Lowest
51,527
177,665
-
779,444
38,627
34,435
392,073
AverageSales Price
436,600
580,496
-
701,500
345,688
165,100
696,500
Highest
1,225,000
1,500,000
-
701,500
779,000
200,000
750,000
Lowest
67,500
190,000
-
701,500
90,000
125,000
643,000
Sales Volume ($)
6,549,000
8,126,948
-
1,403,000
5,531,000
1,651,000
1,393,000
Sales Volume (units)
15
14
-
2
16
10
2
Average sale$/list $
90%
95%
-
98%
94%
89%
Lofty
100%
Leisure
26
Most Affordable Market
Most Expensive Market
2014 Cloverdale Sold for $149,000
2014 Sonoma Sold for $850,000
2.20 acres, DOM 26
3.11 acre, DOM 78
2015 Sebastopol Sold for $340,000
2015 St. Helena Sold for $925,000 2013 Cloverdale Sold for $160,000
2.60 acres DOM 120
2013 St. Helena Sold for $965,000
0.25 acre DOM 28
In town, 1.02 acre DOM 239
10 minutes from town 2.38 acres, DOM 407 Santa Rosa NE
NW
Petaluma SE
SW
West
East
St. Helena
Calistoga
Napa
1.22
0.42
2.21
2.53
1.18
-
0.23
1.37
1.03
360
135
184
447
202
-
67
356
198
355,589
584,226
170,726
173,089
547,522
-
2,763,997
554,257
891,143
720,000
1,122,254
455,487
437,885
1,181,507
-
3,956,373
959,302
2,171,617
103,933
164,474
56,940
25,000
148,000
-
1,571,621
179,455
16,461
352,000
209,478
261,500
140,000
344,875
-
637,500
506,167
389,880
1,050,000
549,000
575,000
190,000
804,000
-
925,000
825,000
1,400,000
180,000
45,000
75,000
75,000
85,000
-
350,000
142,000
55,000
3,520,000
1,885,300
2,092,000
840,000
4,138,500
-
1,275,000
3,037,000
9,747,000
10
9
8
6
12
-
2
6.00
25
87%
87%
88%
84%
95%
-
1.02
1.04
89%
Sense of
Place
27
Wine Country Market— more than 5 acres Healdsburg
Healdsburg
2014 Healdsburg Sold for $1,295,000
Calistoga
20 minutes to town 87.10 acres DOM 450
Sonoma
2015 Healdsburg Sold for $2,520,000 20 minutes to town 135 acres DOM 201
2013 Healdsburg Sold for $995,000 5 minutes to town 10.95 acres, DOM 626
Healdsburg
Sonoma
Kenwood
Glen Ellen
Sebastopol
Cloverdale
Windsor
Avg. Land Area (acres)
148.35
20.66
20.13
19.18
14.35
64.08
-
DOM
206
143
390
194
149
156
-
Average $/acre
63,546
138,656
78,241
104,275
55,348
29,284
-
Highest
274,246
489,022
78,241
104,275
96,507
115,625
-
Lowest
5,915
33,960
78,241
104,275
11,136
5,914
-
AverageSales Price
2,529,368
1,549,500
1,575,000
2,000,000
650,667
1,320,000
-
Highest
11,000,000
2,450,000
1,575,000
2,000,000
1,050,000
4,625,000
-
Lowest
95,000
560,000
1,575,000
2,000,000
250,000
440,000
-
Sales Volume ($)
48,058,000
10,846,500
1,575,000
2,000,000
3,904,000
6,600,000
-
Sales Volume (units)
19
7
1
1
6
5
-
Average sale$/list $
0.93
0.91
0.99
0.80
0.96
-
It’s
97%
Most
28
Most Affordable Market
Most Expensive Market
2014 Cloverdale Sold for $450,000 149.74 acres DOM 7
2015 Calistoga Sold for $766,500
2014 Sonoma Sold for $1,575,000
11.9 acres DOM 1066
40 acre DOM 136
2013 Glen Ellen Sold for $2,000,000
2013 Sebastopol Sold for $459,000
Sonoma Valley Floor 25 acre DOM 606
10.8 acres DOM 38
Santa Rosa NE
NW
Petaluma SE
SW
West
St. Helena
East
Calistoga
Napa
57.43
6.58
20.65
6.07
50.89
40.11
179.53
25.50
33.29
195
261
162
537
199
282
492
409
96
47,609
96,293
40,330
45,305
38,319
51,605
38,073
24,669
125,194
168,379
106,625
98,918
45,305
87,500
85,518
88,388
64,304
351,759
6,846
85,960
7,594
45,305
20,226
23,946
13,702
1,258
2,593
1,116,273
665,000
553,980
275,000
1,278,571
1,705,833
3,317,250
302,633
3,561,000
2,550,000
1,030,000
1,000,000
275,000
4,025,000
4,018,000
8,250,000
766,500
21,500,000
330,000
300,000
199,900
275,000
225,000
365,000
569,000
70,700
105,000
12,279,000
1,330,000
2,769,900
275,000
8,950,000
10,235,000
13,269,000
907,900
35,610,000
11
2
5
1
7
6
4
3
10
96%
85%
93%
95%
86%
93%
61%
87%
Certainly
102%
Healdsburg
29
Meet Dianne & Bob
Article reprinted from Top Agent Magazine
S
ome stories really tell you a lot about a person and what makes them tick. Bob Pennypacker has one such story from his college days. While studying abroad in historic Lund, Sweden, he took a short trip to Norway during spring break. While strolling through the quaint fjord town of Aurland, the American student happened upon an architect’s office and had an idea to go in and ask for a job. Twenty minutes later, Bob’s idea turned into reality when he landed his first job in architecture—half a world away from his native Northern California. As a young man, Bob had the vision to combine his passions for travel and learning new languages (he speaks Swedish and French, plus some German, Italian and Spanish) with architecture. “It is a global profession,’ says Bob. “Architecture was a ticket to travel.”
Because
After earning a Master’s degree in architecture from Columbia, Bob’s vision became reality. Life and work took him around the world helping others realize their visions in Japan, France, the Middle East, as well as trips to India, Nepal, Kenya and Brazil, to name a few. But despite having worked and traveled around the world, Bob headed back to California and Settled less than 150 miles from where he was raised. “I have always believed that wherever I was, it was the best place I could be”, says Bob. And now that place is Healdsburg, where he has transitioned from global architect into hometown real estate professional. And if you ask Bob, he’ll tell you not much has changed.
name in real estate for the same reasons he was successful in architecture. “My passion in architecture has always been houses, so as a real estate professional I’m in heaven,” says Bob, who designed and built his own home. “I have found that being a REALTOR® is a natural extension of being an architect.” He has an innate ability to see something not as it is, but as it can be. This provides his clients with a great advantage whether buying or selling property throughout the North Bay. If you are selling he can help you position your home for the best possible sale. If you are buying, he can help you find hidden value in that special property. Bob’s main goal is to guide you in the right direction and help While he settled down to enjoy the small- you get where you’re going. town feel of Healdsburg, he has made his
Confidence
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P
rior to becoming a REALTOR® in 2005, Dianne enjoyed a successful career selling highly technical software for companies like Oracle, Sybase and Apple. Throughout her high tech career, Dianne was primarily responsible for sales to the Fortune 500 companies and also designed marketing campaigns targeting these companies. Her success as a Sales and Marketing executive managing an International sales team honed her negotiating, management, and organizational skills, preparing her for a successful career in Real Estate.
helped her to understand and achieve her residential real estate clients’ goals. In her first year of selling Real Estate she received the “Rookie of the Year” award for top sales achievement. Over the last ten years, Dianne was awarded the Diamond and Sterling awards for sales excellence as well as attaining the #1 RE/ MAX agent in Healdsburg designation. She attributes her ten years of real estate success to listening, being thorough and staying on top of market conditions at all times.
Dianne loves the quality, price, fit and finish as well as the environmental consideration.
Dianne is active in the community and volunteers her services whenever possible. She really enjoys working with middle school and high school students on creative endeavors. Some of Dianne’s favorite pastimes include flea markets – especially in Europe; power walking used to run ‘em- Big Sur Marathon seven years in a row; and a fun fact is that in 2012 Dianne sang in a gospel choir that performed at Carnegie Hall! She, her Dianne has taken a special interest in In tandem to serving the high tech marhusband, son and Elena their beautiful building sustainable modular a.k.a. preket, Dianne bought, sold, and managed and elegant flat coat retriever reside in fab homes as part of her business model. her own investment properties. TwentyAsti. She has partnered with the most sucplus years of real estate investing have cessful pre-fab companies in the world.
is
Earned
D IANNE V ERNON +1 (650)380-7151 DianneVernon@sbcglobal.net CalBRE 01428234
B OB P ENNYPACKER +1(707)799-6032 Bob@BobPennypacker.com CalBRE 01428234
RE/MAX F ULL S PECTRUM 3 3 8 H e a l d s b u r g Av e HEALDS BURG, CA 95404 W w w . D I AN N E a n d B O B . c o m
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