Growing your Business in 21st Century

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Growing your Business in 21st Century The current trends in marketing have seen a substantial innovation in all aspects. The entire paradigm of marketing has changed from what it was a couple of years ago. Traditional techniques of sales promotion have taken a back-step as more and more people are now looking to cut their cost on marketing. Forgoing the traditional methods, companies have started to shift their major stakes, if not all, on,

“Digital

Marketing.� Digital

Marketing is

the

most

recent

way

of

experimentation in the field of Marketing.

While traditional marketing methods enabled a mass out-reach, Digital Marketing has paved way to a new kind of market; one that is accessible, and gives businesses around the world equal opportunities. Marketing has always been about meeting the right set of audience. A lot of marketers spend majority of their time trying to find the right set of audience and are left with no scope of being able to innovate in their methods. However, Digital Marketing gives the benefit of discovery by taking the marketers exactly where the audience is: online. Hence the question arises: what exactly is digital marketing? According to Wikipedia Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital Marketing is not only about displaying advertisements on mobile phones, but contains a wide variety of marketing methods such as: search engine optimization (SEO), search

engine

marketing (SEM), content

marketing, influencer marketing, content automation, campaign marketing, datadriven marketing, e-commerce marketing, social media marketing, social media


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