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IHS Markit Innovation: U.S. LGBT Automotive Trends—Changing the Paradigm with Data Introduced: 2012 Program Leader: Marc S. Bland, VP Diversity & Inclusion
(Left to right) Bob Rachwal, automotive software engineer, IHS Markit; Joe LaFeir, senior vice president, Automotive, IHS Markit; Marc Bland, vice president of automotive diversity and inclusion, IHS Markit; Toni Iverson, automotive consultant, IHS Markit; Bryan Funke, vice president, automotive sales, IHS Markit
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hen sales leaders across the automotive space are asked to name the top market for LGBT new vehicle purchases, the common response is San Diego. In fact, the top three markets for LGBT new vehicle purchases in 2017 are New York, Detroit, and Philadelphia—San Diego comes in at number nine. It is also commonly assumed that the model most often chosen by the LGBT consumer is a Subaru. However, although the Subaru brand has long been popular with the U.S. LGBT consumer, there is not a Subaru among the top five
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We provide information to a good mix of automotive clients, both domestic and Asian manufacturers, along with auto focused agencies and media partners. – Marc Bland, IHS Markit Vice President of Diversity & Inclusion
models preferred by LGBT buyers. In fact, the top vehicle choices for the U.S. LGBT consumer look very similar to the overall market model leaders—three full size pickups and two compact SUVs:
Ford F-Series pickup, Chevrolet Silverado pickup, Honda CR-V, Ford Escape, and Ram pickup, respectively. Why? Because LGBT consumers have families, own