Divergys Newsletter June 2024

TECHNOLOGY TIMES

INSIDE THIS ISSUE

TO PUT GENERATIVE AI TO WORK FOR YOUR BUSINESS

What AI Can Do For Your Business

TherapidevolutionofAIoverthepast yearhasbeennothingshortof revolutionary,particularlygenerativeAI–technologiesthatgeneratetext,images, video,3-Dmodelsandevencode–which sawabreakoutyearin2023.In ChatGPT’sfirstmonth,itamassed57 millionusers,makingitthefastestgrowingconsumerapplicationinhistory, accordingtoresearchfrominvestment bankUBS.

Despiteitspopularity,there’san undercurrentofuncertaintyamongsome businessleaders.SMBleadersareasking bigquestions:What’stherealdealwithAI (beyondallthebuzz)?HowdoIactually getittoworkformybusiness?Howdo weusethisresponsiblyandkeepour customers’datasafe?

Thekeytonavigatingthesequestionsis allaboutexperimentingwithAI,focusing onthebigwinsitcanbringtothetable andlearningbestpracticesforusingthe technologyresponsibly.

OfbusinessesusingthegenerativeAI platformChatGPTtoday,oneinfour havealreadysavedmorethan$75,000. That’saccordingtoa2023surveyby ResumeBuilder,whichalsofoundthat 49%ofcompaniesarealreadyusing ChatGPTandthatanadditional30%plan touseitinthefuture.

GenerativeAItoolslikeChatGPT, ClaudeandDALL·Earepopularbecause they’reaffordable(subscriptionsrun around$20peruser/month)andeffective. GenerativeAI’sversatilityallowsittotake onmanyvaluableroles,likewhippingup content.Businessessavealotofmoney creatingengagingcontentfortheir audiencewithoutpayingmoreforadsor agencies.AIcanalsoquicklyexamine markettrendsandcrankoutreports, cuttingdownonresearchandpaperwork

costssoleaderscanspendmoretimeonhighervalueactivities.

More ways AI can go to work for you:

Content Assistant: ToolslikeChatGPT andClaudecancreatemarketingmaterials, blogpostsandsocialmediacontent, ensuringaconsistentbrandvoiceandtone acrossallchannels.Theycanalsoanalyze thousandsofonlineresourcestocraftthe perfectjobdescriptionandwriteSOPs, proposals,contractsandleases.

Get To The Point: GenerativeAIcan distilllengthydocuments,articlesandemailsintoconcisesummaries,makingit easiertograspkeypointsquickly.

Personalize Your Marketing: Generate tailorede-mailmarketingcampaignsor personalizedproductrecommendationsto enhancecustomerengagementand increasesales.

Product Discovery And Innovation: LeverageAItoanalyzecustomerfeedback andmarkettrendsfornewproductideasor improvements,speedingupinnovation.

Data Analyst: EmployAIfordeepdata analysis,uncoveringinsightsintocustomer behavior,operationalefficienciesand marketopportunities.

Automate Routine Tasks: From schedulingtoinvoicing,AIcanautomate repetitive,time-consumingtasks,suchas draftingmeetingsummariesorgenerating reports,allowingteamstofocuson strategicwork.

AI Best Practices

WhileAIcandramaticallyenhanceefficiency andcreativity,therearebestpracticestoensure itsuseisbotheffectiveandethical:

Never Share Sensitive Information: To protectprivacy,avoidusingpersonally identifiableinformation(PII)orprotected healthinformation(PHI)withAItools. Assumeanythingthatyouinputinto ChatGPTispublicinformation.

Verify and Review: AIisapowerfultool, butit’snotinfallible.Itcansometimes inheritbiasesfromtrainingdataorgenerate fabricatedorwronganswers.Always reviewitsoutputsasyouwouldahuman co-worker’swork.

Experiment: Thebestwaytounderstand AI’spotentialistoexperiment.Startsmall, likeusingChatGPTpromptstowritea socialmediapost.Asyougainconfidence, integrategenerativeAIinplaceswhereit canaddthemostvalue,likeautomating routinetasks,enhancingcreativeprocesses orimprovingdecision-makingwith dataanalysis.

The Consequences Of Ignoring AI

AIisn’tcoming–it’sarrived.Drivenby billionsininvestmentandsomeofthe brightestmindsontheplanet,it’sreshaping thebusinesslandscapeinwayswe’reonly beginningtounderstand.Choosingnotto integrateAIintobusinessoperationswouldbe likerefusingtousee-mailinthe1990s. Withoutit,youmightsoonfindyourselfina worldyoudon’tknowhowtoworkin.

InsteadofviewingAIasaloomingthreat,see itasanopportunitytotackleoldproblems withnovelsolutions.Yes,AIischangingthe businessplaybook,butit’salsoempoweringus todeliverextraordinaryvaluetoourcustomers innewways,dreambiggerandachievemore.

Do You Safeguard Your Company’s Data And Your Customers’ Private Information BETTER THAN Equifax, Yahoo And Target Did?

Iftheansweris“NO”–andlet’sbehonest,theanswerisno–youareleaving yourselfandyourcompanyopentomassiveliability,millionsinfinesandlost business,lawsuits,theftandsomuchmore

Why?Becauseyouareahacker’s#1target.Theyknowyouhaveaccessto financials,employeerecords,companydataandallthatjuicycustomer information–SocialSecuritynumbers,creditcardnumbers,birthdates,home addresses,e-mails,etc

Don’tkidyourselfCybercriminalsandhackerswillstopatNOTHINGtostealyourcredentialsAnd oncetheyhaveyourpassword(s),it’sonlyamatteroftimeuntiltheydestroyyourbusiness,scareaway yourcustomersandruinyourprofessionalandpersonallife

Toreceiveyourreportinjust24hours,visitthelinkbelowandprovideuswithyournameandcompany e-mailaddressHopefully,itwillbeALLCLEARandyoucanbreatheeasyButifyourcompany,your profitsandyourcustomersareATRISK,we’llsimplydigalittledeepertomakesureyou’reprotected. Don’tletcyberthefthappentoyou,youremployeesandyourcustomers ReserveyourexclusiveCEO DarkWebScannow!

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Somethingisalwaysshakingupthebusiness world,whetherit’sCovid-19,revolutionarytech advancementslikeAIorafinancialrecessionAn unpreparedbusinessleader–neveraheadofthe game,emotionallyexhausted,financiallystressed andparalyzedbyfear–mayreacttothese disruptionsHowever,aleaderfocusedon cultivatinggoodhabitscanbuildresilienceand agilityintotheircoreoperations

MarcusLemonis–esteemedtitanofindustry, philanthropist,brainbehindthesuccessof CampingWorldandGoodSamEnterprises andstarofCNBC’sTheProfit–recently sharedhisphilosophyonleadershipandresilience atanindustryconferenceDrawingfrom Lemonis’sinsights,wedelveintoactionable ideasthatleaderscanusetoconfidentlynavigate anychallenge

1. Create Good Talent

Thekeytoanysuccessfulbusinessisemploying goodpeople.However,manyindustries,from healthcaretoeducation,areexperiencinglabor gapsLeadersareleftwonderingwheretheirnext goodhirewillcomefrom.Willtheyhireyoung peoplewithoutexperienceorrecruittalentfrom othercompanies?

Lemonissaysifyourecruitfromotherpeople, youcanexpectthemtodothesame“Wecreate thisrevolvingdoorofpeoplechangingallthe timeforthenextbestoffer.Thelabormarket knowsthat,andtheydon’tcareiftheybounce around,”hesays“Theproblemforourbusiness andourclientrelationshipsisthatbouncing aroundcreatesinsecurityforourcustomersit createsatrustproblem”

Lemonis’sadvice:Thinkabouthowyoucan createnewtalentinyourindustryWritejob descriptionsthatincludenotjusttechnicalskills butthetypeofpersonyou’relookingfor,their characteristics,disciplineDNAandEQ

yourclients?Howcanyoustacknewideasonto yourcurrentrevenuestreams?

Brainstormingnewideasiscriticaltosurvival, “becausesomewhereelse,there’saless sophisticated,lesscollaboratedroom… whiteboardingwhatnewthingstheycancome upwithtobeatyou,”hesays

3. Take Care of Your Home And Relationships

DuringCovidrestrictions,Lemoniswas remindedofthepowerofbeingclosetothe peoplehecaresaboutandfocusingon relationshipsHeencouragesustocareforwhat mattersmost:ourhomesandfamilies.Ifthose aren’thealthy,yourbusinesswillfeeltheeffects Lemonissays,“Thehealthofyourhomeandthe healthofyourrelationshipsinyourhomearein directcorrelationwiththehealthofeverything elseinyourlife”

Anotherchallengewilleventuallyrockthe businessworldTakeLemonis’sadviceandfocus oncreatingnewtalent,fosteringinnovative thinkingandnurturingrelationshipsifyouhope tofacethisnextchallengewithgreaterresilience

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“Divergys is great! They are always quick to respond when a ticket is put in and every issue is handled with the same level of professional care When I need a 2nd set of eyes in troubleshooting something, I am always confident that I will get someone else who is confident and knowledgeable helping me out Thank you very much to the Divergys Team for all the help You guys are great!“

Ruben Vela IT Leader

THINKFASTER, TALKSMARTER:

By Matt Abrahams

Think Faster, Talk

Smarter by Matt

Abrahams is a lifeline for anyone who’s ever been tongue-tied in moments that count, like work presentations, pitches or at a dinner party Abrahams, a Stanford lecturer and communication guru, offers a trove of actionable advice for mastering the art of impromptu speaking With science-backed strategies to tackle anxiety and make your words count, this book is packed with real-world examples, making it both relatable and practical Whether for professional growth or personal confidence, it’s an essential read for navigating life’s unplanned speaking moments with grace and impact

REFER YOUR BUSINESS ASSOCIATES

Do you know a company that could benefit from our services? Point them our way! If your referral leads to a successful partnership, we’ll thank you with a $500 Airbnb gift card. It’s our way of saying ‘thanks’ for helping us grow and for giving another company the chance to excel with our services. (OR if you prefer, we can donate $500 to a charity of your choice).

https://www divergys com/aboutus/referral-program/

4 POPULAR SCAMS TO WATCH OUT FOR

Keepingupwithcybercriminalsisliketryingto nailjellytothewall.Justasyouthinkyou’reupto speed,anewscamhitstheheadlines.Usingnew techinnovationslikeAI,scammersaregetting muchbetteratimpersonatingbanks,healthcare providersand…us.Thisyearhasbeenno exception,withaslewoffreshscamshittingcell phonesandbankaccountseverywhere.Hereare fourscamstowatchoutforthisyear.

1. Phony Cell Provider E-mails

Increasingly,cybercriminalsaretakingadvantage ofcellserviceoutagestoscamcustomers.It’s happeningallovertheUSwithAT&Tcustomers, who,afteranoutage,receiveboguse-mails offeringrefundsorcredits.

How to avoid it: Neverclickonlinksorpayment instructionsinane-mail.Alwaysverifythatany communicationfromaprovideriscomingfroman officialdomain,like@att.com,orcallAT&T directlyusingtheirofficialnumberorwebsite.

2. Grandparent Scams

Grandparentscamshavebeenaroundforawhile, buttheFCCreportsmoreadvancedversions involvingimpersonatorsorAI“clones”usinga lovedone’svoice(usuallyagrandchild)and sometimesaspoofedcallerID.Thecallerclaimsto bealovedonewho’sinjailorhasbeeninan accident.Grandparentsareoftengivenaphony casenumberandareinstructedtocallanattorney. Iftheydo,aseriesofothercriminalsconspireto trickthemoutofthousandsofdollars.

How to avoid it: Ifyoureceiveanurgentcalllike that,callyourlovedonedirectlytoverifythatthey aresafe.Iftheydon’tanswer,callotherfamily memberstoseeiftheycanverifythesituation. Remember,thecriminalswilltrytoconvinceyou tokeepitasecret–don’t.

3. Check “Cooking”

Banksreportednearly700,000instancesofcheck fraudin2022,accordingtoreportingbyAssociated Press.We’vetalkedaboutcriminalsstealingchecks frommailboxes,butrecentlythey’vestartedtaking picturesofchecksinstead.Thentheyuseoff-theshelfdigitaltoolstomakecounterfeitchecks, depositthedigitaloneusingamobilebankingapp orsellthechecksonline.

How to avoid it: Useyourcreditcardasmuchas possible.Whenapapercheckisunavoidable,skip yourmailboxandtakeitdirectlytothepostoffice.

4. Home Improvement Scams

In2023,astudybyJWSuretyBondsreported thatonein10Americanshadbeenavictimofa contractorscam,losinganaverageof$2,500. Thesescammersoftendemandup-frontpayments ordepositsandthenfailtocompletethework, deliversubstandardresultsordisappearaltogether, leavinghomeownersoutofpocketandwith unfinishedprojects.

How to avoid it: Ensurethecontractorislicensed andinsured,geteverythinginwriting,don’tskim thecontractandneverpaythefullfeeupfront.

YOUR PHOTOS ARE MORE REVEALING THAN YOU THINK!

Didyouknowthatwhenyousendsomeonea photofromyoursmartphone,youmightbe sharinginformationsuchaswhen,whereandhow thephotowastaken?Ifthatmakesyoufeel uncomfortable,youcanturnthisfeatureoff.Onan iPhone,openthephoto,taptheshareicon,then “Options."Switchoff“Location,”thentap“Done.” Youcanalsostoplocationtrackingaltogetherin Settings>Privacy&Security>LocationServices.

Scrollto“Camera”andtoggleto“Never.”Onan Android,clickthephotoyouwanttosend,tap “Details”(lookforathree-dotmenu)andselect “Removelocationdata.”

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