SXSW2025 LookBook

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See Things Differently….

Brace yourself for an inspiring journey into the future of the consumer economy.

I am thrilled to introduce to you a competitive selection of the UK’s most innovative creativetech companies. Within these pages, you’ll discover UK companies that exemplify originality and ingenuity. From reality-bending audio/ VR/AR to pulse-pounding live experiences every featured company is pushing the boundaries of what’s possible.

They’re not just thinking outside the box – they’re creating new dimensions.

The UK’s creative industries are a powerhouse, exporting over $57 billion in services in 2022. That’s not just a number – it’s a testament to the explosive power of British innovation. And now, you’re getting a front-row seat to the next wave of game-changers.

Take a front-row seat to the next generation of gamechangers. Our rallying cry?

“ See things differently...” It’s more than a theme; it’s a challenge to you. As you scroll through these pages, prepare to have your imagination ignited.

Dive in. Explore. Be inspired. Let’s redefine the future together.

The UK Government’s Services in the US

The UK’s Department for Business and Trade leads on economic growth and supports businesses to invest, grow and export.

For UK companies looking to export to the US, the Department for Business and Trade can provide tailored support and advice including arranging missions of UK companies to the US to meet with possible export partners; making critical business introductions to US companies; advising companies on export regulations and best practice; and supporting trade policy.

For US companies looking to grow their business overseas, the Department for Business and Trade also provides complimentary, tailored investment support including helping build key contacts in the UK and providing custom

information on R&D support, relevant regulations, financial incentives, and immigration issues.

His Majesty’s Trade Commissioner for North America leads the team across the US and Canada with staff located at the British Embassy in Washington, DC and at British consulates in Atlanta, Boston, Chicago, Houston, Los Angeles, Miami, New York, and San Francisco.

Don’t hesitate to reach out and ask how our Creative, Media and Sports Economy Team can support your company’s international growth.

The UK Government Contacts

Rosamund O’Neill

North America Sector Director for Creative, Media and Sports Economy

The Department for Business and Trade

British Consulate – Los Angeles

+1 310 279 6858

Rosamund.Oneill@businessandtrade.gov.uk

Lara Purser

Senior Trade and Investment Officer

The Department for Business and Trade

British Consulate – Houston

+1 713 553 7887

Lara.Purser@businessandtrade.gov.uk

Ameeta Virk MBE

Senior Manager Film/TV/Games and Advertising

The Department for Business and Trade

+44 (0) 7592 271 538

Ameeta.Virk@businessandtrade.gov.uk

Freya Cartwright

Trade and Investment Officer

The Department for Business and Trade

British Consulate – Houston

+1 346 395 9139

Freya.Cartwright@businessandtrade.gov.uk

Emma Hill

International Trade Adviser – Creative Industrie

The Department for Business and Trade

Exports and UK Trade – London

+44 (0) 7779 717 300

Emma.Hill@businessandtrade.gov.uk

Rebecca Kozlen

Senior Trade and Investment Officer

The Department for Business and Trade

British Consulate – New York

+1 646 7527155

Rebecca.kozlen2@businessandtrade.gov.uk

ANAGRAM is an award-winning creative studio specializing in interactive storytelling and immersive experience design that challenges the status quo.

Experimenting at the edges of technology, our mission is to make thought-provoking and playful experiences that bring profound new perspectives.

ANAGRAM Presents: Inside Mental Health

Inside Mental Health is a suite of empathetic, immersive learning tools aimed at increasing compassion with conditions that impact mental health.

Developed in association with the NHS and based on Anagram’s award-winning Playing with Reality XR experiences, Inside Mental Health gives users unique, personalised reflections on psychosis and ADHD.

“This experience is made me reappraise my assumptions about mental illness, and help me relate to patients going through that”

North Middlesex Hospital, UK

weareanagram.co.uk

insidementalhealth.io

Trade Mission Companies

Anagram

hello@weareanagram.co.uk

weareanagram.co.uk

linkedin.com/in/seanedmundcarroll/

Company Bio: ANAGRAM is an award-winning creative studio specializing in interactive storytelling and immersive experience design that challenges the status quo.

Specialities: Experimenting at the edges of technology, our mission is to make thought-provoking and playful experiences that bring profound new perspectives.

We use physical and interactive storytelling across a number of contexts to challenge, inspire and influence the cultural discourse around present social and political issues.

The personal is always political. How we see ourselves, our value, meaning and power is something that comes from the invisible context of culture and society. Revealing what is invisible gives us power to change it.

Trade Mission Companies

charlotte.bunyan@arq-lab.com

arq-lab.com

linkedin.com/in/charlottebunyan

Company Bio: Arq is an innovation consultancy specializing in Immersive Media Marketing and Experiential across all forms of virtual and digital environments.

Specialities: We are unique in using behavioral science to help brands navigate and unlock opportunities within virtual immersive experiences across gaming, immersive advertising, immersive

retail and metaverse platforms. We use our proprietary research-backed framework, S.T.A.G.E, to codify how brands can effectively develop and deliver virtual and augmented experiences. These five psychological levers focus on Self; Transformation, Accessibility, Gamification and the Extraordinary.

Trade Mission Companies

bandstand

tom@bandstand.co.uk

bandstand.co.uk

linkedin.com/in/tom-tootal-a592442/

Company Bio: We use the power of creativity to solve business problems. Breaking barriers, simplifying the complex, and flipping the narrative, we challenge traditions with intent.

Specialities: Fiercely independent, bold, and sharpminded, we blend strategic insight with creative execution across brand, design, advertising and content –we create work that drives meaningful change for brands ready to make an impact.

Trade Mission Companies

Bild Studios

Showcasing innovative drone light technology with premium creative talent to bring purpose-driven stories to the skies

Trade Mission Companies

Celestial

hello@celestial.show

celestial.show

linkedin.com/in/john-hopkins-b79264aa/

Company Bio: Celestial delivers premium ticketed and commissioned drone light shows, blending innovative storytelling with cutting-edge technology.

Specialities: Celestial’s ticketed shows have already grossed over $1m in under

a year in the UK. Using outdoor sports venues and making use of time once the sporting season draws to a close, our drone light shows offer a new way to bring the family together and be inspired by a whole new form of entertainment, suitable for all ages.

Trade Mission Companies

Charismatic.AI

guy.gadney@charismatic.ai

charismatic.ai

linkedin.com/in/guygadney/

Company Bio: Charismatic.ai generates quality dynamic stories at scale for digital video networks..

Specialities:

We enable new writers and content creators to generate exciting thrillers, romances, science fiction or kids stories with our purpose-built dynamic

language models and creative process engine. Through our own soundscape production engine and connections to generative video platforms, you can create your new quality series in minutes.

CONTACT

Ryan Crown, Founder hello@crowncreative.com +44759 845 3650

Simon Worthington, Managing Directior simon@crowncreative.com +447880246237

ABOUT

SERVICES

CONCEPT & NAMING

BRAND STRATEGY

BRAND IDENTITY

COLLATERAL DESIGN & PRODUCTION

WEB & SOCIAL DESIGN

INTERIOR DESIGN

We are Crown Creative, a creative partner for the best hospitality brands in the world. From concept design to branding, visual identity, interior design, and marketing – we collaboratively create work that is both striking and purposeful.

We see hospitality everywhere. From the neighborhood coffee shop to the 5-star hotel, the corner slice shop to the Michelin Star restaurant, we believe in the magic of hospitality, no matter the project.

Trade Mission Companies

Crown Creative

simon@crowncreative.com

crowncreative.com

linkedin.com/in/simon-worthington-53963849/

Company Bio: Crown Creative is a creative agency for hospitality.

Specialities: We provide brand strategy, design, website and interiors services as a partner for the best hospitality brands in the world, and create design that impacts on the experiences of millions of customers and guests each year.

We are a tight-knit team of creatives who believe that close relationships and collaboration are the keys to effective brand building. We are a studio of designers, writers, artists, and strategists built to create brands from the bottom up.

Trade Mission Companies

Dizplai

linkedin.com/company/dizplai/ linkedin.com/in/edoardoabis/

Company Bio: Dizplai is a pioneering media experience business, transforming the way brands, rights holders and creators interact and engage with audiences through socially-connected content.

Specialities: We are innovating audience engagement via unique owned technologies and world-leading content marketing strategies, transforming social, digital and traditional media into interactive experiences.

Our intelligence and tools empower content owners to maximize engagement, realize the full commercial value of their audience and create active content.

In 2024 Dizplai received investment from Comcast via its Sports Tech Accelerator, reinforcing our transformative position, set to revolutionize how brands, rights holders and organizations build communities and maximize content-based revenue. invisible gives us power to change it.

Trade Mission Companies

Draw & Code

hello@drawandcode.com

drawandcode.com

linkedin.com/in/andy-cooper-10833055/

Company Bio: Draw & Code are mixing up reality with FanPort.

Specialities:

Draw & Code boasts over a decade working with immersive technologies including VR, AR, MR games and installations. With over 170 projects delivered to clients including Mercedes, Sony and Google, we are one of the most prolific studios in the world at producing magical immersive

experiences. At SXSW we are inviting brands and creators to explore FanPort – our unique mixed reality experiential platform that allows content to travel out of the screen into the real world.

Trade Mission Companies

Dreamachine

Jennifer.crook@collectiveact.co.uk dreamachine.world

linkedin.com/in/jennifer-crook-3b3a3138 instagram.com/drea_m_achine/

Company Bio: Collective Act are a multi-award winning creative studio. We create emotionally engaged, meaningful shared experiences that bring people together and transform the way we look at the world.

Specialities: Our flagship programme, Dreamachine, is a world-first immersive experience designed to be viewed with your eyes closed.

Combining flickering light with spatial sound, the experience generates a luminous and technicolour inner world of colors, patterns and dreamlike imagery, created by the power of your own brain and completely unique to you. Winners of Best Innovation (CogX) and Best Immersive Experience (Lumen Prize), Dreamachine is now on the cusp of global touring following sell-out presentations across the UK.

Trade Mission Companies

Feed Me Light

denis@feedmelight.com www.feedmelight.com

linkedin.com/in/denisbodart/ instagram.com/feedmelight/

Company Bio:

Feed Me Light is a Creative POWERhouse that delivers award winning animation and VFX for global events and brands. Driven by Creativity, delivered by innovative technology solutions.

Specialities:

Feed Me Light is a creative powerhouse fuelled by a passion for innovation and a commitment to excellence. As trusted partners to leading global brands and large scale events, we deliver impactful, tailored solutions. Renowned for blending technology with storytelling, FML crafts stunning visuals and engaging narratives.

Trade Mission Companies

Forpeople

forpeople.com

linkedin.com/in/weyer/ instagram.com/weareforpeople/

Company Bio: forpeople is an independent global creative studio uniting strategy, brand and design to make the future more human.

Specialities:

For over 20 years we’ve harnessed a strategic and creative mindset to make a positive impact on people, our clients and the world.

We make an impact where it’s most vital, across different industries;

making technology more useful for a more equitable and beautiful world.

By linking design to brand, research to audience, strategy to delivery, we’re able to create holistic products and experiences.

130 diverse creatives in London and Amsterdam 20 years – proudly independent studio.

Proudly a B-CorpOne focus: designing for people.

design for people

forpeople is a global creative studio partnering with visionary companies to shape the future human experience.

By joining the dots of strategy, brand, and experience, we’re redefining how people eat, move, live, work, and grow together. Based in London and Amsterdam, we’re a diverse team of 130+ creatives putting people at the heart of everything we do. forpeople.com

Trade Mission Companies

GEEIQ

charles@geeiq.com geeiq.com

linkedin.com/in/charles-hambro @charleshambroTwitter/ @charleshambro

Company Bio:

GEEIQ (‘geek’) is a platform, insights provider and team of experts that fuels brand success in virtual worlds and gaming, across every stage of the marketing funnel.

Specialities: From Roblox to Fortnite, GEEIQ is the launch-pad, measuring kit, and revenue identifier for the likes of Walmart, L’Oréal and H&M in this new marketing vertical-whatever the phase of a brand’s virtual worlds journey

Trade Mission Companies

How&How

rog@how.studio how.studio

linkedin.com/in/rog-how/ linkedin.com/company/howandhow/ instagram.com/how_studio/

Company Bio: Brands which enrich lives, nature and founders.

Specialities:

How&How is a brand and digital agency liberating ideas the world deserves. Based in London and LA we use imagination to turn businesses

into brands. Brands which enrich lives, nature and founders. We are B Corp certified, meaning we meet the highest standards of verified social and environmental performance, public transparency and legal accountability. It’s by nurturing a healthy work culture that we attract and retain some of the world’s top creative talent.

Trade Mission Companies

No Logo

linkedin.com/in/nicholas-guy-08702337/ instagram.com/bynickguy/

Company Bio:

No Logo is the home of positive influence; we are the leading platform for impact-focused creators and brands to partner together.

Specialities:

Our platform streamlines the collaboration process for influencer partnerships. We enable social media creators to be easily discovered by

showcasing their pricing and past projects to relevant brands. We simplify the campaign management process and are developing an AI Manager specifically designed to empower creators of all sizes to efficiently manage partnerships, with a specific emphasis on social impact and climate verticals.

Trade Mission Companies

Quite Frankly

bobby@quitefranklyproductions.com quitefranklyproductions.com

linkedin.com/in/bobby-miklausic-a33128a9/ instagram.com/qf_production/

Company Bio:

We craft high-impact video content that connects global brands with their audiences, blending storytelling with innovative production techniques.

Specialities:

At Quite Frankly Productions, we offer full video production services, from creative conception to distribution.

Specializing in marketing, internal communications, and employer branding, we’re committed to consistently delivering high-quality films. With our recent shift towards integrating AI into our workflows, we’re enhancing creative efficiency and streamlining production processes, ensuring we stay at the cutting edge of the industry.

Trade Mission Companies

RD Content

ryan@rdcontent.com

rdcontent.com & rdstudios.uk

linkedin.com/in/thebigrd/

Company Bio:

RD produce content for the world’s biggest brands, sports stars, musicians and organizations using the latest technology.

Specialities:

RD produce content for the world’s biggest brands, sports stars, musicians and organisations using the latest technology. We are vertically

integrated, combining world-class film studios, production and postproduction facilities. We operate across all platforms, including social, television, virtual and augmented reality.

Trade Mission Companies

Threedium

mike@threedium.co.uk

threedium.io

linkedin.com/in/mikechara/ instagram.com/mikeman08/ x.com/mikechara28

Company Bio: Threedium, is the leading 3D immersive platform empowering world-renowned brands to deliver cutting-edge immersive commerce experiences.

Specialities:

Our SaaS platform, Unlimited 3D, revolutionizes digital engagement by managing the entire lifecycle of 3D

digital twins, facilitating augmented reality, virtual try-ons, 3D ads, and product configurators across omni-channel and across various devices, including Apple Vision Pro and Meta Quest.

Some of our clients include Fendi, Rimowa, Girard-Perregaux, Bang & Olufsen, Asics, L’Oréal, and Diageo.

Vaudeville Sound Group

vaudeville.tv/immersive/ linkedin.com/in/vaudevillesound/

Company Bio: Vaudeville Sound Group are the leaders in immersive and experiential sound experiences.

Specialities:

As the creative partners for Google’s new immersive audio format, released in 2025, Vaudeville Sound stand as the pinnacle of immersive sound creation and innovation.

Trade Mission Companies

VividQ

darran.milne@vivid-q.com

vividq.com

linkedin.com/in/darran-milne/

Company Bio: VividQ are defining the next era of human-machine interface.

Specialities:

They are the light architects; engineering genuinely 3D computational holograms that anticipate the display for the device of the future – a world where digital

content is not separated from the real world by a screen.

VividQ’s technology will revolutionize the way we interact with media, and create an entirely new medium of art – one where passive storytelling gives way to immersive experience. If you long for the holodeck – VividQ has got you covered!

Disruptive Deep Tech Series B Investment Opportunity

MISSION

We will bring computational 3D display to the mass consumer market - seamlessly integrating the real and virtual worlds and eliminating screens.

We are defining the next frontier in human-machine interface; solving some of the greatest optical challenges to create intuitive interfaces suitable for the next generation of consumer devices & content.

MILESTONES & TRACTION

2017 – Founded

First patent filed for end-end holographic software framework

2019 – $4.4M Seed

Partnerships established with 8+ major manufacturers

2021 – $15M Series A1

5+ projects completed with global leading OEM & ODM customers

2023 – $7.5M Series A2

Secured first license-royalty agreement for holographic device through to mass production in 2027 $30M Capital Raised

MARKET & COMMERCIALS

We are creating an entirely new category – intuitive interfaces unlocking display applications the world hasn’t even dreamed of yet.

As it stands, the Global Display Market is worth $135B

Our customers include:

• World’s largest Automotive Tier 1 (44% market share)

• World’s largest games console manufacturer

• JVCKENWOOD

Reaching profitability from signed contracts: 2027

Software

• World’s fastest algorithms for holographic compute

• Rendering pipeline with retina-resolution image quality

• Compatible with Unity, Unreal Engine, OpenXR +

• Patented: World-first holographic µLED AR solution

• Patented: World-first window-size Smart Glass

• Patented: World-first 3D waveguide Head-Up Display

LEADERSHIP TEAM

Darran Milne – CEO PhD, Theoretical Physics Photonics100 Honoree

Alfred Newman – CTO

MSci, Astrophysics (1st in cohort)

Serial inventor – 20+ patents

Philip Green – CFO

Formerly CFO at Deliveroo, Groupon, Amazon EMEA Samantha Creswick – CoS

MPhil, University of Cambridge,

Volumetric Video

ed@vol.video

vol.video

linkedin.com/in/edward-jenkins/

Company Bio: Volumetric Video Ltd (‘Volvid’) is a highly innovative startup from Bristol UK that elevates storytelling using immersive spatial media.

Specialities: Volvid has developed RIVAR social mobile app, putting live XR performances and presentations in the hands of consumers worldwide, commercializing spatial media at scale.

Trade Mission Companies

Wander

clover@welovewander.com

welovewander.com

linkedin.com/company/wander-films/ linkedin.com/in/chloe-clover/ instagram.com/wander_films_uk/

Company Bio: Wander is an award winning content marketing agency and production company creating next level visual content for brands to #beatthescroll®.

Specialities: We BLOW UP brand personality. MINT content and BOLD strategy. Creating ATTENTION, defining the way people FEEL & ENGAGE with your brand.

Wander’s core services are strategic planning, content creation and campaign management across social and digital.

Clover (co-founder/CEO) was listed in Forbes 30 Under 30 and Wander selected for the BBC Small Indie Fund.

Whitewall gives you creative agency

We leverage the power of your ideas, products and people to create content and experiences that turn audiences into fans.

From shaping the narrative to creating the collateral that brings it to life: videos, graphics, 3D, animation, events — elevating the UX and then delivering it as an online or offline experience.

Creative solutions that make every moment count.

DIGITAL – Design – Experience

Trade Mission Companies

Whitewall

phil@whitewallcreative.com

whitewallcreative.com linkedin.com/company/whitewallcreative instagram.com/whitewallcreate/ x.com/whitewallcreate

Company Bio:

We’ve always been passionate about creativity and making every moment count. This is what led Phil (previously an actor), to create upstage – the engagement agency. In 2022 upstage became Whitewall. It is a creative agency built on strong foundations.

Specialities:

At Whitewall, we specialize in creating impactful content and immersive live and digital experiences.

We combine strategic insight with cutting-edge design and experiential innovation, crafting unified brand stories that resonate across every platform. And here’s the best part: we’re currently empowering UK companies to convert fans into customers across America, while helping US businesses unlock major opportunities in Britain.

Let us partner with you to Make Every Moment Count.

MUSIC

SATURDAY 8TH

6:30PM – MIDNIGHT

UK HOUSE / BME OPENING PARTY

FREE BY RSVP

11:00PM Sam Ryder

10:00PM Tokio Myers

9:00PM Beth McCarthy

8:00PM Jo Hill

6:30PM INVITE ONLY RECEPTION

SUNDAY 9TH

8:00PM – LATE

GREATER TOGETHER @ BME

FREE BY RSVP

JURASSIC 5’S SOUP aka FULLEE LOVE

The Beatbox Collective

The Beatbox House & HerShe

The Petebox Spiderhorse Adjua

Kimberly Zielnicki DJ Mr Switch + Special Guests

MONDAY 10TH

7:30PM – LATE

BEYOND THE MUSIC

OFFICIAL SXSW SHOWCASE

11:20PM Ellur

10:40PM The K’s

10:00PM Fourth Daughter

9:20PM Special Guests

8:40PM Lizzie Berchie

8:00PM Dilettante

TUESDAY 11TH

7:30PM – 1:00AM

FUTURE ARTS & CULTURE

OFFICIAL SXSW SHOWCASE WITH [PIAS] & RISTBAND

12:00AM OneDa

11:20PM Steam Down

10:40PM Gurriers

10:00PM Pivots

9:20PM Delivery

8:40PM Cloth

8:00PM Yoshika Colwell Venice Bleach VR performances repeat across the evening

WEDNESDAY 12TH

1.00PM – 6:00PM

NORTHERN SOUND DAY PARTY

FREE BY RSVP

5:30PM Ellur

4:50PM OneDa

4:10PM Finn Forster

3:30PM Amelia Coburn

2:50PM Dilettante

2:10PM Cortney Dixon

1:30PM The K’s

WEDNESDAY 12TH

7:30PM – 1:00AM

BBC INTRODUCING

OFFICIAL SXSW SHOWCASE

12:00AM Big Special 11:20PM Alt Blk Era

10:40PM Man/Woman/ Chainsaw

10:00PM Maruja

9:20PM Freak Slug

8:40PM Mary In The Junkyard

8:00PM Jasmine.4.t

THURSDAY 13TH

1.30PM – 6:00PM

BAND SHARE / OUTPUT

BELFAST DAY PARTIES FREE BY RSVP

5:20PM Alt Blk Era

4:40PM Wynona Bleach

4:00PM Venus Grrrls

3:20PM Winnie Ama

2:40PM Shao Dow

2:00PM JC Stewart

THURSDAY 13TH

7:30PM – 1:00AM

BBC INTRODUCING OFFICIAL SXSW SHOWCASE

12:00AM Confidence Man

11:20PM Sam Ryder

10:40PM OneDa

10:00PM Black Fondu

9:20PM Jo Hill

8:40PM corto.alto

8:00PM Jacob Alon

FRIDAY 14TH

1.30PM – 6:00PM

FATSOMA DAY PARTY FREE BY RSVP

5:20PM Steam Down

4:40PM twst

4:00PM Korda Korder

3:20PM Nature TV

2:40PM INSXGHT

2:00PM Ny Oh

FRIDAY 14TH

7:30PM – 1:00AM

BBC INTRODUCING OFFICIAL SXSW SHOWCASE

12:00AM Antony Szmierek

11:20PM Master Peace

10:40PM Beth McCarthy

10:00PM CVC

9:20PM DEJA

8:40PM Essii

8:00PM Vital Powers

SATURDAY 15TH

1.30PM – 6:00PM

OMEN MAGAZINE PRESENTS

IN ASSOCIATION WITH BONZA MUSIC FREE BY RSVP

5:20PM Big Special 4:40PM Sir Jude 4:00PM Emmeline

3:20PM Summer Pearl 2:40PM Honeyglaze 2:00PM University

SATURDAY 15TH

7:30PM – 1:00AM

AWESOME FRIENDS OFFICIAL SXSW SHOWCASE

12:00AM The Molotovs 11:20PM Black Gold

10:40PM Venus Grrrls

10:00PM Himalayas

9:20PM Baby Said 8:40PM Casey Lowery 8:00PM Annie-Dog

BRITISH MUSIC EMBASSY

Palm Door on Sixth 508 East 6th St. Austin, TX, 78701 thebritishmusicembassy.com

MUSIC SCHEDULE

Department for Business and Trade

We are the UK’s department for economic growth. We support businesses to invest, grow and export, creating jobs and opportunities across the country.

We are responsible for:

• Redrawing our rules to ensure businesses thrive, markets are competitive and consumers are protected.

• Securing investment from UK and international businesses.

• Advising, supporting, and promoting British businesses to grow and export.

• Opening up new markets for businesses by removing barriers and striking trade deals.

• Promoting free trade, economic security and resilient supply chains.

Legal Disclaimer

Whereas every effort has been made to ensure that the information in this document is accurate, the Department for Business and Trade and the Contributors do not accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned.

© Crown copyright 2024

This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/ doc/ open-government-licence/version/3

Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.

February 2024

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