DistPub Team Marketing Research And Consumer Behaviour Q1: Marketing research is undertaken to guide managers in the analysis of marketing problems. Elucidate. Q2: If you have to conduct interviews in a field survey, describe how you would establish a rapport with respondents. Q3: “Knowledge about individual’s exposure to various media of communication will enable the marketer to understand consumer social behaviour:” Do you agree with this statement? Why? Q4: How dogmatism and cognitive personality factors affect the purchase behaviour of consumer.
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