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Rolls-Royce assembly line in action. The series of films will be accessible to the worlds press and distributed by an online media agency to showcase the incredible attention to detail which is afforded to the manufacturer of two of the company’s most famous models, the Ghost and Phantom. And for Kabuki Productions, video projects are the latest in a rising number of digital commissions, completing last year a series of global brand videos for a Swiss bank, a set of promotional videos for an orchestra and recently started two commissions for Pallant House Gallery and Chichester District Council. “Video marketing continues to be increasingly popular for businesses and organisations, which reflects a major trend in the adoption of digital-based marketing strategies.” He added; “All businesses, whatever their size, need to stay ahead of the competition, especially in the current climate,
and a low-cost web video service can help them achieve that. Web videos offer the face-to-face communication that strongly appeals to consumers.” Web videos are increasingly being used by businesses for a range of purposes, such as explaining what they do, demonstrating products and services, and enhancing client testimonials. And where international staff conferences may not be in the reach of most businesses, a web video promoting their company absolutely could be. Kabuki Productions recently launched their “One Minute To Win It” video production service for clients in the Chichester area, seeing Kabuki gain local business to complement their international clients. “We see it as an opportunity to expand our business and to help our local peers get ahead of their rivals. They can benefit from our expertise in filming and editing, but we’ve priced it realistically to ensure we stay competitive for a local enterprise,” said Ajay.
Despite a murky economic climate, Kabuki Productions has recently appointed two new members to its team: Account Director Ian Berridge, who comes with over 20 years of global event and conference experience, and Project Co-ordinator Limara Hassall who joined in December 2010. “Despite the general economic gloom, we had a good year in 2010 and things are shaping up well again in 2011. With a strong team and service offering I want to grab this opportunity and run with it,” explains Ajay. And a recent Paris trip has resulted in a European contract for a major global pharmaceutical company, to deliver a series of European meetings, workshops and video projects. So, with both sides of the Kabuki business performing strongly, the future is certainly looking bright for Ajay and the team.
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