Gettingstarted Name: Peter Duncan Business name: Message Matters Start-up date: January 2012 Website: www.messagematters.co.uk Q1: Tell us a bit about your business? We’re a strategic communications agency, specialising in providing support across a range of disciplines, particularly political and media relations.
Q2: What gives your business ‘the x-factor’? We’re obsessed with message, ensuring that your communications spend tells the story you want, not the one you fear.
Q3: What motivated you to set up in business for yourself? Some agencies pitch at high level and execute through juniors. We’re filling a niche for high quality advice and execution.
Q4: What do you like most about working for yourself? The direct sense of connection between effort and return. I love that, and put in a lot of effort as a result!
Q5: What has been your greatest business success to date? Building an early chance contact into what is now our most significant client. We prize long-term relationships.
Q7: In terms of business achievements, where do you want to be within the next 5 years? Not the biggest, just the best at what we do.
Q8: What would be your top tip to someone thinking of starting up their own business? Take all the advice in the world, but then follow your own instincts. Above all, invest in quality people.
Q6: What has been your lowest moment? Resigning a lucrative client commission because their decisions were risking their reputation, and could have risked ours too.
New members
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BC February/March 2014
There is such a thing as a free lunch! Or 2… Edinburgh Chamber members are invited to nominate their contacts to become a member of the Chamber: if the nominees take up membership you will be rewarded with free attendance at two of our awardwinning events. Simply contact the Membership team with full contact details of your Nominee and we’ll do the rest
Tel – 0131 221 2999 Email – Membershipadmin@ edinburghchamber.co.uk Terms & Conditions. Offer only applicable to Companies not already in contact with Edinburgh Chamber of Commerce