BRAND BOOK - Sunset beauty

BRAND GUIDELINES

WE ARE SUNSET BEAUTY !

HANDCRAFTED WITH LOVE

Sunset Beauty is a celebration of empowerment and individuality, not merely a cosmetics brand. Our goal is to inspire confidence and self-expression while delivering high-quality skincare and makeup products that accentuate natural beauty. Grounded on a dedication to grace and diversity, we serve people of various ages, genders, and origins, making each person feel appreciated and at home. "Always Be You, But Better," is our tagline, and it perfectly captures our attitude of valuing genuineness while pursuing improvement and personal development. At Sunset Beauty, we think that being beautiful is about being powerful, self-assured, and content in your own skin rather than merely looking good. Come along on this voyage of self-discovery and metamorphosis, where each sunset symbolizes a fresh start on your path to beauty.

MARKET AUDIENCE

Sunset Beauty's target market includes urban residents, particularly those in cosmopolitan areas like Connaught Place, Delhi, seeking premium makeup and skincare solutions.

Sunset Beauty appeals to a diverse demographic spanning all ages and genders, offering beauty products that empower individuals to embrace their unique beauty confidently.

Sunset Beauty caters to individuals who prioritize self-expression, confidence, and selfcare, embracing inclusivity and empowerment in their beauty routines.

Geographics

Demographics

Psychographics

BRAND TONE

The voice of Sunset Beauty is kind, gracious and inspiring. Our goal is to establish a welcoming, encouraging environment where everyone is accepted and feels appreciated. Our tone conveys confidence and refinement, which is in line with the superior caliber of our goods and the sophistication of our brand. We make sure that our audience feels at ease interacting with us by being genuine and personable at the same time. Our brand voice is to enable people to feel confident and empowered in their quest towards beauty, whether it is through words of encouragement or supporting messaging. We want to encourage each person to shine brilliantly like the colors of a sunset by celebrating their individual uniqueness.

TYPEFACE

Adelia is a typeface that exudes grace and elegance, reflecting the sophistication and superior craftsmanship that are associated with Sunset Beauty. Century Gothic resonates with our consumers on a personal level by adding a dash of familiarity and native charm. Adega Serif, our backup typeface, is elegant and sophisticated, enhancing the look of our brand and reaffirming our dedication to excellence and quality. These typefaces work together to produce a unified and eye-catching brand design that perfectly conveys Sunset Beauty.

Adelia Century Gothic

Adega Serif

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Incorporate Adelia's regal grace into your headlines and titles by experimenting with its many weights and styles while keeping perfect alignment and spacing. Let Century Gothic lend its classic charm to your body text and subheadings, maintaining consistency in size and design—especially in digital spaces—and blending in perfectly with Adelia for a sumptuous finishing touch. Use the premium Adega Serif only for your most important events and material, using caution to maintain its beauty, enjoying its variety of weights and styles, and being very particular about spacing and kerning. These guidelines will guarantee the exquisite blending of typefaces in all of Sunset Beauty's upscale branding collateral.

COLOUR

PALETTE

Savor the lavishness of Sunset Beauty's main color scheme, which envelops your senses in a symphony of refinement and seduction with its delicate embrace of nudish pink and baby pink blending with the richness of cocoa brown. Past these opulent colors into an infinite space where the secondary color scheme defies convention and flows naturally into the creation of our opulent goods and the core of our brand's health.

PMS 438 c

HEX #492d33, RGB(73,45,51), CMYK(55,75,59,55)

PMS 7605-11 c

HEX #c8a09a, RGB(200,182,176), CMYK(0,16,19,15)

PMS 691-699 c

HEX #ead7d4, RGB(234,215,212), CMYK(0,8,9,8)

A sense of elegant minimalism and infinite adaptability permeates the Sunset Beauty logo. Its design, which appeals to even the most discriminating young brains, is ageless and is composed of easily identifiable circles. The logo gains a subtle yet clever charm from these elegant circles, which resemble well-applied eyeliner strokes. The insignia exudes both modern sophistication and ageless elegance thanks to the tasteful use of script and serif typefaces. Warm, inviting tones of rose gold and rich browns give the decor a distinct feeling of luxury and coziness that pairs well with our high-end skincare and cosmetics selections. The logo as a whole calls all lovers of luxury beauty to start out on an enchanted adventure, perfectly capturing Sunset Beauty's steadfast dedication to unmatched originality and unmatched style.

ELEMENTS

Our prestigious logomark emanates a sense of unrivaled sophistication and refined elegance, reminiscent of the nuanced brushstrokes of an expert eyeliner. Every painstaking curve demonstrates the skill and dexterity that characterize Sunset Beauty. The logomark embodies the essence of everlasting beauty and grace, transcending mere symbolism with its subtle yet enchanting charm. It is a profound reminder of the transformational potential found in every Sunset Beauty product, conjuring images of expertly created strokes. Our logomark, the pinnacle of elegance and sophistication, extends an invitation to discriminating people to experience an unmatched voyage of splendor and extravagance.

Our wordmark embodies Sunset Beauty's everlasting dedication to elegance and perfection, serving as a beacon of sophistication and refinement. Every letter is crafted with great care and attention to detail, giving it an air of classic elegance and subtle richness. The wordmark's elegant and graceful style melds perfectly with our logo to create a unified and harmonious visual identity that appeals to discriminating people looking for the ultimate in luxury and beauty. Our wordmark, the pinnacle of luxury and elegance, extends an invitation for you to enter the realm of Sunset Beauty, where every second is a celebration of exquisite beauty and sophistication.

MEASUREMENTS

In order to achieve maximum legibility and visual impact on a variety of applications and mediums, the Sunset Beauty logo should have minimum dimensions of 1.5 inches. These measurements ensure that, even in smaller versions, the logo's fine elements and proportions are preserved, making it unique and identifiable. To maintain the sophistication and efficacy of the logo in communicating the core and identity of the company, it is imperative to maintain certain minimum specifications.

CLEARSPACE

A minimum of 0.5 inches of open space should be kept around the Sunset Beauty logo on all sides in order to preserve its integrity and visual impact. This white space makes sure that even when the logo is surrounded by text or other design components, it stays unhindered and is easily recognizable. Following this rule ensures that the logo will remain sophisticated and readable, properly showcasing the Sunset Beauty brand on a variety of platforms and applications.

COLOUR

APPLICATION

Maintaining integrity and accuracy in color application is crucial when using the Sunset Beauty logo. When possible, the primary colors of the logo—nudish pink, baby pink, and cocoa brown— should be used in their original hues for maximum versatility and visual impact. These hues wonderfully capture the essence of the brand; they radiate warmth, richness, and refinement. But the logo can also be shown in black and white variants if color reproduction is restricted or if a more subdued look is preferred. The logo's elegance and clarity are maintained in these monochromatic versions, guaranteeing legibility and efficacy across a variety of platforms and backgrounds. Sunset Beauty's visual identity stays impactful and unified by following these rules, making a lasting impression on its audience.

LOGO USAGE

Maintain the logo's original proportions and aspect ratio. Do not stretch, squeeze, or distort the logo, as this can compromise its appearance and legibility.

Always display the logo in its entirety. Avoid cropping or cutting off any part of the logo, as this can diminish its recognizability and impact.

Use the approved colors and variations of the logo. Avoid altering the colors or introducing new color schemes that are not part of the brand guidelines.

Provide adequate clear space around the logo. Avoid cluttering the logo with other design elements or text, and ensure it has enough room to stand out effectively.

Resize the logo proportionally to maintain its integrity. Use high-resolution files to ensure crispness and clarity, and avoid scaling up low-resolution versions that may result in pixelation.

BRANDING

SOURCES

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