Digital that Delivers Prospectus

WHAT IS DIGITAL THAT DELIVERS AND WHY JOIN?

All over the world, digital is transforming the way people plan and book their holidays. An effective online presence is essential for tourism businesses that want to thrive in today's digital world.

Digital that Delivers is a ground-breaking initiative from Fáilte Ireland, designed to power digital transformation for visitor attractions, activity providers and day tours over the two-year programme. Get in front of more customers worldwide, grow your online sales, develop digital skills and become more efficient with new technology so you can focus on the things that matter most.

BENEFITS OF JOINING DIGITAL THAT DELIVERS

Growth in online sales

A bespoke digital roadmap and action plan

Investment grants for projects such as an enhanced website, an improved booking system, new content and digital marketing strategies

One-to-one expert support

Supercharged digital skills for you and your team

HOW DOES IT WORK?

This programme is delivered by Fáilte Ireland and leading subject matter experts who will work closely with your business to provide training, mentoring and financial supports over the course of two years.

HOW DO I GET INVOLVED?

An Expression of Interest form will be available for all eligible businesses in 2023. Keep an eye on our website to apply when the recruitment process re-opens.

Terms & Conditions apply.

This guide is best viewed on a desktop.

*The 1-2-1 support hours and investment grants are dependent on the business’s maturity level and

Ready to transform your online presence?

As a tourism business, you’re focused on crafting a unique visitor experience while staying ahead of the competition. But when you’re managing suppliers, responding to enquiries, managing staff, trying to stay on top of your finances and more, it can be challenging to make time for digital - even when you know it will transform your business.

Digital that Delivers brings the power of digital directly to your door.

Join hundreds of Irish tourism businesses already reaping the benefits of Fáilte Ireland's Digital that Delivers programme.

Play the video to hear more from Jenny De Saulles, Director of Sector Development, Fáilte Ireland.

What’s in it for me?

Digital that Delivers is built to suit your business and align perfectly with where you are on your digital journey and where you aim to go next.

Get expert-led training, one-to-one advice and financial support throughout your journey to launch key digital projects, supercharge your team’s digital skills and learn how to drive more sales online for your business.

WHAT BUSINESS OUTCOMES CAN I EXPECT?

Transform your website to drive more bookings

Develop a tailored content plan to reach and engage your audience

Create professional photo and video assets to elevate your marketing Audit and improve your digital marketing activity to target more customers

Analyse and enhance your social media marketing

Set up data analytics and reporting across all channels

Implement a booking system to increase reach, drive sales and streamline your business operations

Distribute your product to online travel agents (OTAs), tour operators and aggregators to find new customers

Save 10+ hours each week by eliminating tedious manual processes

Why is digital so important for my business?

Whether planning their trip or booking an activity, today’s visitors rely on digital channels. If your business is not where your customers are, you’re missing out. Providing a positive online experience by offering an easy-to-navigate website and an intuitive booking process will attract new customers, increase your sales, set your business apart from the competition and save you valuable time and money.

I applaud Fáilte Ireland an engaging, first-class that opened me up to a unknown knowledge and in marketing. Digital that provided us with the key succeeding in digital marketing.

Eimear Ní Mhathúna, Fanad Lighthouse, Donegal

Caherconnell Stone Fort & Sheepdog Demonstrations, Co. Clare

Michael Davitt Museum, Co. Mayo

Digital that Delivers has helped 100s of businesses scale their digital presence

Here are some of their success stories

for delivering programme a world of and opportunities that Delivers has key pillars to marketing.

Digital that Delivers helped us develop a new, user-friendly website that presents our experiences in the best light and, as a result, makes our visitors want to stay longer and purchase more expensive tasting options. The ROI of the programme is incredible!

The support setting up our online booking system was great. We managed to save a lot of time due to how easy it is for us to process bookings and the reporting it provides.

The Digital that Delivers programme is fantastic. We have our new booking system in place which has streamlined our booking process and allowed API integrations with OTAs. Our web upgrade project is almost complete. I now have new video footage that I will use on our website and in our marketing.

Jeshua Taucher, Seal Rescue Ireland, Co. Wexford

Medieval Mile Museum, Kilkenny City

James Foley, Beyond the Glass Adventure Tours, Co. Cork

Lisa Jameson, Teeling Whiskey Distillery, Dublin City

The Powerscourt Distillery, Co. Wicklow

Traffic

To reap the full benefits of Digital that Deliver's free-to-participate programme and see long-term results, you need to commit to growing your business, be ready to embrace the digital change and be prepared to apply your new skills and knowledge to the day-to-day operations.

You will need to allocate approximately four days per month to attend training, meetings and for the implementation of the recommended technology and actions as outlined in your digital roadmap.

While the programme requires commitment on your part, please be assured that Digital that Delivers is designed to be flexible to meet your business needs and work with you around peak season and busy periods.

IT’S AN INVALUABLE OPPORTUNITY

The Digital that Delivers programme is a really great opportunity to modernise and use data to accelerate your business growth. It has brought a lot more people to our doors and has streamlined our operations. And it has certainly bolstered our revenue. Moving forward, we'll be looking at adopting and learning more about digital practices that we can implement here.

Richie O'Hara, Baysports, Athlone

Please note: this content is provided for information purposes only and whilst every effort has been made to ensure accuracy, Fáilte Ireland makes no representation or warranty, express or implied, as to its accuracy, completeness or suitability, or in relation to third party intellectual property rights in or to any part of the content. ©FÁILTE IRELAND 2023.

It's a commitment, but it's worth it... Come prepared for the workshops, follow up on the actions, and you will see the change for your business if you let it.

Caherconnell Stone Fort & Sheepdog Demonstrations