DISCOVERIES VOL15 ISSUE 2

YBK WHAT’S EDITOR-IN-CHIEF Kimberly D. Hanzo

LAYOUT EDITOR Matt Leighton

COPY EDITOR

VOLUME 15 # 2

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FEATURE

GET eDESIGNED Schools from coast to coast are using eDesign

Ann Akers

DESIGNERS

Erin Doran, Aaron Klopp, Evan Modesto & Stacey Reed

to create some amazing yearbooks. Check out their work!

CONTRIBUTING WRITERS Angela Griffin-Brenton, yearbook adviser Hidden Valley HS, Roanoke, VA Kathy Daly, Herff Jones Special Consultant Amy Goodwin, yearbook adviser Landrum (SC) HS Julie Mancini, yearbook adviser Dunnellon (FL) HS Lynn Strause, Herff Jones Special Consultant

CONTRIBUTING PHOTOGRAPHERS

Mike Simons, yearbook adviser Corning Painted Post West HS, Painted Post, NY Mylinda L. Knittel Spring Street Studios Monroe, GA

HJ LOCATIONS

Charlotte, NORTH CAROLINA charlotte@herffjones.com Gettysburg, PENNSYLVANIA gettysburg@herffjones.com Kansas City, KANSAS kansascity@herffjones.com Logan, UTAH logan@herffjones.com Montgomery, ALABAMA montgomery@herffjones.com Winnipeg, CANADA winnipeg@herffjones.com Herff Jones Yearbook Discoveries Volume 15 Issue 2 was produced electronically using Adobe® InDesign CS5, Adobe Illustrator® CS5 and Adobe Photoshop® CS5. This magazine was created on a Mac Pro, 2.66 GHz with 6 GB of RAM and printed by Herff Jones, Inc., at its Charlotte, NC printing facility. The outside cover was printed on 65# Matte C2S stock using four-color process. The inside cover was printed on White Vibracolor Endsheet stock using four-color process. The magazine pages were printed on 100# matte stock using four-color process inks. The fonts used in Yearbook Discoveries Volume 15 Issue 2 were AHJ News Gothic and AHJ University Oldstyle. Herff Jones and the Herff Jones logo are registered trademarks of Herff Jones, Inc. Apple and Macintosh are registered trademarks of Apple Computer, Inc. Adobe and Photoshop are registered trademarks of Adobe Systems, Inc.

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It’s all in the Details

Make the book easy for your readers to use, now and in years to come.

By Lynn STrAUSE

DEPARTMENTS

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PHOTO CORNER

Being creative can allow you to shoot like the pros — even if you don’t have all the same equipment.

By JULIE MANCINi

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Design Studio

12

Writer’s Block

Give your entire volume a single voice with lots of variations on your unifying visual theme.

Embrace the art of the interview to tell even more of the story.

By KATHY DALY

IN THE CLASSROOM

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Best Practices

Learn from other advisers. By ANGELA GRIFFIN-BRENTON, AMY GOODWIN

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YBK ETC.

A great idea for book sales and eShare.

Plus, an adviser award and honors for an amazing cover.

DISCOVER MORE Download Downloadthe free mobile app for your smartphone and enjoy enjoy extra extra content content wherever wherever you you see see this this tag! tag! >> >> http:/ / gettag.mobi GO enohp ruoy ro f ppa elibo m eer f eh t teG GO TO TO i b o m. ga t te g / /: p t th http://gettag.mobi http://gettag.mobi Get the free mobile app for your phone

“

We really liked the flexibility of not being “locked” in the yearbook room.

NO PROOFS TOAndRETURN! the ability to send pages whenever and in whatever number I would like.

My kids love it!”

Chet Ligon Myrtle Beach (SC) HS

AERIE, OAK Hall School, Gainesville, FL In addition to the tightly clustered action shots, Aerie’s sports spreads showcased an understanding of purposeful white space and layers of coverage. Each spread also featured a silhouetted photo. Adviser Michelle Runyon says she loves that eDesign is intuitive but likes even more that, since it was designed specifically for yearbook, it keeps her and her editors organized. WASHINGTONIAN, WASHINGTON HS, Fremont, CA The full-bleed black background, 11 brilliant photos and the spectrum rule line establish the look for the concept pages in this contemporary book. Adviser Audrey Woodsmith previously experienced the nightmare of a district server that crashed in October, so she and her staff really appreciate that eDesign stores their work online. In addition to that security, they like the flexibility to work any time and from anywhere. ARCHIVES, DESERT MOUNTAIN HS, Scottsdale, AZ This content-heavy sports page has it all. From a powerful dominant supported by a dozen smaller action shots and a pair of team photos to three levels of verbal coverage, the story of the year has been preserved from many points of view. Crisp rule lines and a unifying accent color add to the visual impact.

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Y e a r b o o k DISCOVERIES

www.yearbooks.biz

Use this enabled tag or go to http://tinyurl.com/23g9xb8 to watch a cool video about eDesign and all of its amazing capabilities.

Get the free mobile app for your phone

http:/ / gettag.mo bi

It’s easy to use, amazingly flexible & significantly freeing.

PROOF THE

OF

POWER eDesign spreads feature the same diversity as those created in other programs.

You can’t tell an eDesign spread by looking at one. Some books showcase photography with enormous dominant photos and others provide coverage of more students with several photo packages and multiple layers of coverage.

In many cases, entire volumes are designed using a single font family with multiple variations in width and weights. Some books choose contrasting pairs and other staffs allow the designers to pick and choose fonts as desired from among the hundreds provided by Herff Jones.

CONT. NEXT PAGE >> VOLUME 15

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Y e a r b o o k DISCOVERIES

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<<CONT. FROM PREVIOUS PAGE

“

I’ve loved it from the start but it just keeps getting better. The additional functions each year have made something we saw as wonderful even better. It’s simple to use...

so easy to just drag AND drop, copy and paste. One of the best functions is the notification that you’ve already used a photo. We always tried to keep track of that before, but it wasn’t easy. With eDesign, it’s automatic! Love it. We just love it.”

Heather Coffey Glenn C. Jones Middle School Buford, GA

PRESENTATION HS, San Jose, CA Group captions utilizing the same pick-up color as the main body copy provide detail for an array of action shots through the sports section of this contemporarily designed book.

The flexibility of eDesign was attractive to adviser Barb Purdy, but she also believes that its ease of use allows the staff to concentrate equally on all aspects of the process. DAEDALUS, NORTHEASTERN HS, Manchester, PA Division pages were set apart by their huge dominant, tighter internal spacing and the introduction of a sectional color that served as a unifier until the next divider. Besides the ease of use, the addition of more capabilities each year

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Y e a r b o o k DISCOVERIES

and the tutorial videos, adviser Beth Ann Brown says the best part of eDesign is being able to work anywhere. “The staff can spend additional time at home perfecting their spreads,” says Brown, “Where InDesign made the staff slaves to the yearbook room.” THE RENEGADE, FLORIDA STATE UNIVERsity hs, Tallahassee, FL In a salute to all things “tech,” the staff of The Renegade created a custom desktop to display content. The cover featured binary code “type as art” with instructions to log on and the password 2010. Throughout the book, desktop icons, familiar fonts, screensaver backgrounds and “Chat Room” sidebars reminiscent of an IM chat developed the concept.

www.yearbooks.biz

“

Work from nearly any workstation, work from home. Upload photos from anywhere. Submit pages from any workstation. No mailing proofs!”

Phil Jones Sutherlin (OR) HS

REFLECTIONS, bURLINGTON COUNTY INSTITUTE OF TECHNOLOGY, Westampton, NJ Using the professionally designed layouts from Go!Design gives staffs a unified look and the option to make modifications as desired. “We have no excuses for missed deadlines,” raves adviser Karen Gill. “We found it difficult to get the proofs back in a timely manner. Now we proof before we submit. We also like being able to upload our pictures. The convenience of working from anywhere is incredible.” ROOTS, MESQUITE HS, Gilbert, AZ Imported Photoshop images set the tone on all theme pages, where the posterized images were combined with story-telling photos. “I like being able to monitor

my students’ progress from home. It’s easy to see who is on track and who seems stuck,” says adviser Kathy Nicholson. “And it’s easy for me to offer editing and revision advice as they work, rather than waiting until deadline time.” KNIGHTs’ LEGEND, VANGUARD HS, Ocala, FL Using lots of treatments popular in well-designed magazines, the student life section included main visual and verbal packages, layers of coverage and cool detail shots.

The folios are a fun idea for any staff; students held numbered placards which created the page number. What a great way to picture more people in the yearbook: since so many staffs set a goal to be more inclusionary.

“easy to use & user friendly eDesign is

.

Plus all of the new

“stuff” this year is REALLY amazing!

It sounds like magic!

Pages thAT you can move on the ladder?

And templates that will “bounce” back after being shuffled?

Wow!”

Rachel Pappas Foothill Middle School Walnut Creek, CA VOLUME 15

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05

It’s all in the

The right accessories, not to mention shoes, add to the overall success of the outfit. The perfect garnish completes the presentation and makes us go “ooh” when a dish is set before us. From the cherry on top to the shoes on our feet, it’s all in the details.

Details play an important role in yearbook as well. As inspirational author Charles R. Swindoll said, “The difference between something good and something great is attention to detail.” Want to take your yearbook from good to great? Pay attention to the details.

• Writing adds appeal and information. Headlines need to grab the reader, making a visual/verbal connection between photos and copy. Copy and captions should be packed with valuable information and meaningful student quotes, giving them strong reader appeal.

Some details are major ones:

But if you really want to make a great impression, pay attention to the little details that truly mark great books.

• A solid, unifying theme/concept carries through the entire book both visually and verbally. Visually, the colors, fonts, graphics and design style help develop an overall voice for the book. Verbally, the theme/ concept is evident beyond the theme pages in secondary packages.

• A reader-friendly table of contents helps us navigate our way through the book.

• Coverage is comprehensive and complete, covering an entire year. The best coverage includes multiple layers which show and tell more than just the obvious story.

06

by Lynn Strause

• A title page contains all the necessary information and then some.

• A complete index gives us more than just a list of who’s included.

• Folios tell us more than what page we’re on in the book.

• Awesome photos focus on capturing the actions and reactions of students.

• Complete scoreboards for every sport tell us more than who won and who lost.

• Strong designs and effective packaging complement coverage and use those great photos to their best advantage.

Take a look at those little details that make all the difference.

Y e a r b o o k DISCOVERIES

Now put the cherry on top.

www.yearbooks.biz

Wingspan, James C. EnochS HS Modesto, CA In Enochs’ Wingspan, the readers find a comprehensive table of contents.

Because the book is developed around the concept of revolution, it is not divided into the regular sections of student life, academics, organizations, sports and people. However, we still want to know where we can find coverage in these areas.

The staff listed those areas and then tells us where we can find specific contents in each area throughout the book. To add to the appeal, the staff included a photo that represents each of the coverage areas, complete with VOLUM E caption.

15 ISSUE 2

Harvester, Hayfield Secondary School Alexander, VA The Hayfield Harvester title page illustrates that all the required and extra information provided does not have to take up a lot of room. On their title page the information, large enough to be easily readable, is a secondary design element to the photo and headline that develops the theme.

in bold type for contrast and emphasis.

To make the index easier for the readers to access, they used hanging indents for entries of more than one line. They also used the index letters to further develop their theme of “Choose.” Each letter features a student (a way to get 26 more of them in the book) with a quote about a choice he or she made.

primary coverage on this May spread is varsity baseball, but there is additional coverage on AP testing and the science fair.

The left folio tells us what month we’re in while the right lists all those topics and events covered.

Westwind, West Henderson HS Hendersonville, NC Scoreboards can take up a lot of room Paragon, Oakton HS Vienna, VA Odyssey, Chantilly (VA) HS on sports pages so some staffs choose to Like all the best indexes, Oakton High Chantilly High School organized part place them in a reference section with the School’s includes all the details. It is a of their book chronologically by month, team photos. The Westwind staff added complete listing of not only names but also so they added more detail to their folios even more detail to the season by giving events, activities, sports, clubs, classes and because the spreads contained more information on some of the highlights of ads. The non-people listings have been set than one topic or event. Here theY e a r b each o o team. k DISCOVERIES

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The photographer stands with his lens framed perfectly in the chain links behind home plate. His 200mm 2.8 lens is pre-focused on the pitcher waiting for him to release his pitch. The pitcher draws the ball up to his chest and receives the signal from the catcher.

As his arm comes up over his head, the photographer presses the shutter release. In the time it takes for the pitcher to release the ball, the camera shoots off eight frames in rapid succession.

The dream of every photographer is to have the very best equipment that he or she can afford. We all know that having fantastic photography is a must on every page of our yearbooks, but what happens when you don’t have much equipment to work with? You improvise. Every photographer, even those who can afford the best of everything, is likely to have improvised at times to record the best image possible.

SHOOT LIKE — at a fraction of the price

Here are a set of free or inexpensive tools you can use to get images like the pros at a fraction of the cost: Flash diffuser Direct flash is harsh. Our brains are trained to think that most light comes from above and many millions of miles away, from the sun. As a photographer, you have probably heard there is a “golden hour” during which outdoor photography is best. Usually this is the first and last hour of sunlight in a day.

The sun is at more of an angle at this time, which softens the light it casts.

We cannot shoot all our images at the “golden hour.” We can find a way to soften, or diffuse, the light. There are quite a few diffusers on the market. Some are not expensive. However, with a little creativity, you can make one for free with items you have in

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Y e a r b o o k DISCOVERIES

by julie mancini

your home. Tissue paper or sheer fabric covering the flash will help filter the light. Special note: when using a diffuser, it may be necessary to adjust your camera’s settings to overexpose slightly.

Do a search on the internet for “camera flash diffuser” to get ideas on how to make a diffuser for a point-and-shoot or external hot shoe flash.

Bounce card A bounce card is a variation of a flash diffuser.

If you have an external flash, a bounce card is a great way to change the direction of the light hitting your subject.

Some external flashes already have built-in bounce cards, but a piece of poster board and a rubber band work great! For an interesting special effect, try different colors of poster board. www.yearbooks.biz

PHOTO CORNER

THE PROS The Gear: Flash diffusers: Tissue/fabric, commercial products Flash bounce card: Small piece of poster board attached to bounce flash with rubber band Reflectors: Foil, shiny poster board, commercial products Shortened depth of field adjustment: Filter with Vaseline, Lensbaby Reflector Weâ&#x20AC;&#x2122;ve all tried testing whether or not we like butter by holding a buttercup flower under our chins. The same concept of reflecting light can be used in photography. If all your light is coming from one side, use a reflector to light up the side that is dark. In many cases, you can eliminate harsh shadows by using a reflector.

your camera! Apply the petroleum jelly to the clear filter a little at a time, starting at the edges. If you put too much on, it is hard to clean off. Take test photos to see what dreamy results occur. It might take a little experimenting before you get good results. However, if you are successful with this, you have saved yourself the cost of a lens.

Reflector illustration: Poster board, aluminum foil or a white sheet makes a great reflector. A white reflector is usually best.

Diffused lens Ever wish you could get that blurred background that professional photographers get? It happens with a fast lens or a telephoto. If you cannot get the blurred effect by zooming, you might want to try using an old filter on which you apply petroleum jelly or rubber cement. Make sure you are careful not to get goo on VOLUME 15

ISSUE 2

Use this enabled tag or go to www. yearbooks.biz/go/SHOOTLIKEAPRO to download A Lighting Comparison Guide By Mike Simons, Adviser At CORNING-PAINTED POST (NY) WEST HS. Get the free mobile app for your phone

http:/ / gettag.mobi

Y e a r b o o k DISCOVERIES

09

COVER

STYLIZED DIVIDER

STUDENT LIFE Spread

academics Spread THE BUZZER, Brookville HS, Lynchburg, VA All identifiers are introduced on the cover where silhouetted figures, a neutral palette with splashes of accent color, the rectangular shape and the versatile sans serif first appear. All dividers are identical with a dominant C.O.B (cut-out background) breaking out of the background, and then, following each divider, every section has a look of its own, with several variations to prevent redundancy and allow for varying content and coverage.

organizations SpreadS

In the last decade, as well-designed books got more sophisticated and took more cues from magazines and other professional publications, many were referred to as having a whole-book look. At first, that meant choosing a single font family and using variations to create distinctive looks for each section of the book rather than allowing each section editor to select favorite fonts and graphic treatments. As the concept evolved, these books generally used consistent internal/external margins and a single grid structure.

And the changes keep coming. Today, rather than having such distinctive visual differences between theme/concept pages and content pages, theme graphics are often adapted for lower impact use inside of various sections. While the subtle usage helps to create a cohesive volume with a singular visual voice, there’s still visual variety that appeals to readers.

In some books, several other traits are apparent. There’s lots more variation in headline designs as staffs train in type usage. While many books still create a different headline look for each section, others have a palette of possibilities that serves the volume as a whole-book link. Planned interruptions — often appearing as profiles throughout the book — might also have a look tied to the theme pages but distinctly different enough to be identifiable on their own.

sports Spread

As always, the goal of the yearbook designer is to present the content in a unified and logical way that’s clear to the readers and easy to follow. Being able to put the datestamp on the year adds another layer of meaning to the design team’s work.

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www.yearbooks.biz

DESIGN STUDIO

LOG, Columbus (IN) NORTH HS It’s obvious there’s a plan.

A minimalist cover introduces a single font family that’s used in an array of weights and widths, as well as the staff’s intention to utitlize both all lowercase and all caps display type. In addition, fine black rules, a triangular marker, the elipses and a diffused, low-angle drop shadow played a role in the identity package. But as soon as the visual elements were introduced, the staff had the license to combine them as they pleased, creating an array of designs that worked together while presenting variety rather than developing a distinctive yet related look for each section. Notice how the identifiers from the cover have been used on these profile, content and division pages to create a look that’s cohesive in the absence of an obvious sectional design plan. The additional design flexibility shown here (and repeated on 272 pages of the 2010 Log) requires every designing member of the staff to master not only the principles of hierarchy, balance and content-driven storytelling/design but to use white space with intention and to package content logically and efficiently. A whole-book look does not require traditional coverage, copy or sections.

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First Person Narrative The Pilot staff chose to intersperse first-person stories throughout the people section. In this feature, the questions asked result in a detailed story about Cooper Lovan’s passion for building and painting skateboards as well as about Cooper himself.

The Pilot, Redondo Union HS Redondo Beach, CA

Quotes Athletes at Hanover HS were asked to share their individual triumphs and victories. Reporter Matt Kellner dug deeply enough to get specific and memorable quotes from the wrestlers.

Aerie, Hanover HS Mechanicsville, VA

Q & A One of the ways the Resumé staff reported their year was through question and answer copy. In this example covering the pep rally, reporter Jessica Corder interviews cheerleader Madison Odum about her role in the rally before involving other students in the interview. The quality of Jessica’s questions results in in-depth answers.

Resumé, George Walton Academy Monroe, GA

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www.yearbooks.biz

WRITER’S BLOCK

by KATHY DALY

Words have power. Spoken words often have even more power because the speaker’s emphasis can influence meaning. A slight hesitation invites another question. Strong emotion begs for clarification.

None of that information comes through in an e-mail, a Facebook message, a text or a tweet. Good interviewing is not about “gotcha” journalism or living with the interviewee 24/7. It is about finding the truth and reporting it as thoroughly as possible. It is about following up a question with another question and then another until the reporter learns what is important and specific and newsworthy.

really seeking details and reactions. Open-ended questions exploring the “why” or “how” will elicit story-telling quotes.

Be aware of your role Look at the person. Smile. Nod your head at appropriate times. Do not interrupt unless the interviewee strays from the topic.

Observe

Take in your surroundings. If you are interviewing a teacher in her While lots about journalism and reporting has changed in recent years, classroom, look to see what it reveals about her/his interests or the principles of good interviewing have not. Follow these guidelines, teaching style. Take a mental photograph of the mannerisms and and your interviews can result in stories with greater impact. appearance of your interviewee to add as background details.

Be prepared

Wrap it up professionally

What do you already know about the person? What role does he/she play in your story? Have a list of questions ready, but be prepared to ask spontaneous follow-ups. And don’t forget the 5 Ws and the H.

Before ending, glance back over your notes to make sure they are clear and accurate. Leave the door open for follow-up questions.

Exchange contact information. Finally, ask the interviewee if there was anything you did NOT ask that he/she would like to add.

Conduct the interview in person Ideally, you should set up a time and place in advance. Arrive early and greet the interviewee. Bring a note pad (recorder optional) and then use it. Good notetaking requires practice, as you must learn to hear what the person is saying and accurately record that information almost simultaneously.

Ask the right questions

POST INTERVIEW As soon as you are alone after the interview, close your eyes and THINK. What was the most interesting thing you learned? That is your lead.

Then think of the unspoken impressions. Call upon your senses. Reread your notes to make sure they won’t be indecipherable in a month.

Finally, check all “facts” given to you in your interview for accuracy.

Yes or no questions deserve “yes” or “no” answers. Sometimes you Words have meaning. If you conduct your interviews with integrity need a direct question to get the concrete answer, but you’re probably and preparation, your words will add impact to your yearbook.

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BUCKET

THE LIST A fun and easy way to encourage students to cover beyond their inner circles

By AMY GOODWIN

Imagine this scenario Hannah is finishing up her yearbook spread which includes a survey package in which four students responded to the prompt about their biggest pet peeve. When Hannah brings her initial page proof to her teacher to look over, the teacher quickly notices that two of the respondents are other yearbook staffers and the other two just so happen to be best friends and lunch buddies of Hannah. All four respondents are girls.

“Hannah,” sighs the teacher, “How did you select the students for your survey package?”

“I just picked people I know, Mrs. Goodwin.

What’s wrong?”

“Oh nothing, if we are just creating a memory book for this class and their best friends. However, there would be several hundred students who wouldn’t be represented and would never want to buy the book. Don’t you think we should include them too? After all, they have memories from this year as well.”

“But Mrs. Goodwin,” Hannah whines, “that would mean that I would have to interview someone I don’t already know. How do I pick someone?”

Sound familiar? This scene played itself out in my classroom more times than I care to recall during my first several years as

a yearbook adviser. It proved to be a real headache close to deadline time, but forcing the staffers out of their comfort zone has paid off.

This has been our solution

name/photo is used in a survey, it is discarded from its respective bucket.

One of the greatest benefits of this has been that students are forced out of their comfort zones (their friends) to talk to other people in the school that they may have never associated with otherwise.

The idea hit me after watching television previews to the movie The Bucket List. The concept is actually quite simple. At the A pair of caveats start of the year (or at least close to the beginning… I like to give the guidance • I don’t let the students toss out names until their response actually goes into print. department/registrar a week or two to make sure all students are in the system), I have the administrative powers in control send • At times, I will have students put a name back in a bucket and redraw so that we can achieve me an Excel file with all the students listed gender and ethnicity balance for surveys. by grade.

Once that document is in my possession, I enlarge the size of the text to an easily readable size (18-20 point is usually good) and then print out the names. I assign a student (or two) who have a little idle time and have them cut out and fold each of the names and put them into four different buckets, one for each grade level.

To make things fun, the kids like to decorate the buckets as well. That way, it is easy to distinguish the different grade levels.

Now whenever a student has a survey to complete where he/she needs to query multiple people, staff members are directed to the buckets to draw at least one name from each grade level. Once a student’s

One Other Extension One of the exercises that I have students do at the start of the year is create a student profile on someone they don’t know. I use the same initial Excel sheet since it conveniently has the Student Body numbered. Each student selects a random number (based on the number of students in your school). The name on the Excel sheet that corresponds with the number they chose is their subject for the student profile.

I have found that this is a great activity to use to get them to practice their interviewing skills and it also breaks the ice somewhat for when they need to start using the buckets. It also starts off the year with quite a few great profiles to use in the yearbook.

that bucket is kickin’!

Decorating the buckets serves as both a fun activity for the yearbook staffers as well as a way to easily tell one grade level apart from another.

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www.yearbooks.biz

ADVISERS’ DESK Life is so much easier if you can remember this:

It is so clear; it was the first day in my yearbook classroom. As I split time between four levels of lesson plans and an unsuccessful attempt to install software onto an outdated Mac, my editor-in-chief asked, “How did you get this job anyway?”

Welcome to Publications Advising 101. You have been assigned a program that contains few concrete rules. In 10 months, the yearbook staff will present a journalistically accurate, beautifully designed, artistically photographed record, while staying on deadline and, of course, while making enough money to purchase those new computers. Is that humanly possible? How will you accomplish it? You can’t! The only way to succeed is let go.

As an adviser, each class should begin with a mantra — this is not my yearbook, this is not my yearbook. That doesn’t mean that you are not responsible for every element in it; you are, but it does define what you are seeking to achieve -- a yearbook that belongs to the students. Their program will soar when you realize that the book is not yours. It is a student publication.

Time to Celebrate

No one gets off easily. Everyone participates every day; everyone suffers together; everyone achieves success together. Each finished assignment is a celebration of talent and commitment. The team is their team. It belongs to them.

A yearbook class is hierarchical. When a staffer has a question or a complaint, I ask, “Have you talked to your editor?” Your strongest people with the most experience are at the top of your program. Be confident the issues will be resolved. This guarantees that leaders experience leadership success, staff members learn to confront issues and the program reflects the staff’s personality.

Most importantly, it ensures that the students participate in their program.

What is the adviser’s role? The adviser works diligently to make the staff want to be a family. Create experiences together: a day off on the lawn with a beach ball, a class set aside for their own photo shoot, a field trip to the publishing plant, and, if you’re lucky, a trip to New York City.

One advantage of doing a spring delivery book is that distribution signifies a clear-cut finale to Student ownership begins on the the publication year. Here, the Theogony staff celebrates with a day of fun activities. first day with focused expectations on the team. From selling Reward students. Mold a yearbook family that is proud of what advertisements to interviewing, writing, photographing and they create. After all, it is not your yearbook. designing, the success of the program depends on the students.

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HJ ADVISER HONORS

Joe Humphrey, MJE, adviser to the Hillsoboroan yearbook, the Black & Red newspaper and the broadcast program at Hillsborough HS in Tampa, FL, has been selected a Distinguished Adviser in the Dow Jones News Fund’s Teacher of the Year competition.

Humphrey, who currently serves as president of the Florida Scholastic Press Association, is on JEA’s Certification and was PAPE RCRACommission FT F previously a state finalist for Florida YERD STAF F Journalism Teacher of the Year.

cut out ting uten sil makes to mak a option slit for allEHerff eShare this aneeasy Jonesd customers. beled dotte lines.Remember, people love to see themselves in the yearbook and, if they’re in the tip: Tape comthey esmight in hand y to buy one! C yearbook, be more likely bs in place.

Use this enabled or go to www. our webs ite fortag more yearbooks.biz/go/esharecards t yerds! to download the editable PDF for cards we created based on the Phoenix staff’s idea.

Get the free mobile app for your phone

http:/ / gettag.mobi

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Y e a r b o o k DISCOVERIES

B

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DESIGNER

A former high school D yearbook and newspaper editor, Humphrey worked at several professional newspapers before signing on as a G teacher/adviser. “I always journalism had a sense I’d be involved with student media again,” he said. With two sections of Journalism I, two of TV and one each for newspaper and yearbook, Humphrey works with 150 students.

P M

Joe Humphrey, Hillsborough High School (Tampa, Fla.) Photo by Niurka Rivera.

The staff created small cards that instructed nonstaff photographers to submit their images for possible use in the yearbook. The yearbookers simply tuck a few of the cards into their lanyards and distribute them when they see cameras being used on campus and at school events.

So far, they have noticed E several benefits. In addition to the hundreds of photos they received, yearbook is a more visible group on campus; they nearly tripled the size of the staff this year! each body part.

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Cut out this template and use the HJ HJ BOREDOM BOREDOM be sure to check out the L BUSTER BUSTER to create some papercraft I plan ace. yerd included sp white fun and comaraderie on on the inside of the outer K your staff! >> >> cover. Assemble and enjoy!

Last year, adviser Gayle DeLuca and her staff at Wilcox HS in Santa Clara, CA noticed that more parents and students than Q ever were shooting pictures at school events. After wishing they had access to additional images, they came up P with a plan.

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to the Stagecoach staff at Rye (NY) HS. Fibermark selected the 2009 yearbook for recognition in their 17th Annual Specifier Awards. The book, which featured Evora Cork and Iridescent Fire (both Fibermark base materials) and red and orange foils, was one of just 46 publications honored worldwide. Others honored d re included Universal Studios, Transamerica, bo Royal Caribbean, Pavilion Furniture, Harley psyched Davidson and the Saint Louis Rams.

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www.yearbooks.biz