Diggin' It | April 2018

Back to the past A DIRTTBAG’S WORST NIGHTMARE ON APRIL FOOLS

Canadian Consulate General in Savannah STRENGTHENING OUR TIES ACROSS BORDERS

Connext 2018 IS IT POSSIBLE TO BE TOO POPULAR? CONNEXT GOES EXCLUSIVE

Architecture for the performing arts GREATER ATLANTA CHRISTIAN SCHOOL

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Michael’s letter We started 2018 on a journey. The intended destination? A DIRTT with strong and profitable growth. The path started with a major budgeting initiative through a refreshed approach.

A similar approach to what we all do for ourselves or our households.

As shareholders and Partners, we know when DIRTT is profitable, we all win.

We want DIRTT to grow for decades to come. To be the lifeblood of our Partner’s businesses. And see the achievement of changing how the world builds.

We all create budgets connected to what’s important in our lives. Taking care of our families; making a car payment; that dream vacation; or sending kids to college. We set our financial goals and make plans for how to achieve them. Along the way, we make intentional decisions about how to spend and save our money. That’s the important part: being intentional.

We had help from a lot of DIRTTbags to draw the map. Over the last three months, your team has worked diligently to create a budget for 2018.

I’d like to say a special thankyou to everyone who put time and effort into their part of the budgeting project. The DIRTT Board of Directors has now approved it. In the coming weeks, working budgets will be shared with everyone from the Executive Team.

The budgeting plan we make for ourselves is our road map. If we intend on making it to our destination, we’re going to need a map. And it will be useful to check that map from time to time to ensure we’re on course. Or, get back on the path if we’ve wandered off route.

The budget is designed to provide the right amount of money where it’s needed, but not more. DIRTTbags throughout every facet of the company were given responsibility for an area or initiative. Their job was to define their plan and tell us how much money would

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be needed to accomplish it. We tried to look at each initiative in an open-minded way, asking questions like “is that the best approach to accomplish our objective?” and “when we did this last year, how well did it go?”

Working together to create the budget got everyone on the same page. Every DIRTTbag who was involved created a plan for their area. Each budget component came together to create a whole. We matched the total budget to our expected sales to determine if we can achieve our profitability goals. This is just like what we do at home: making sure we don’t spend more than we take in.

We want to give you the tools and visibility you need to stay on budget.

A spending report will be given to teams each month so everyone can have eyes on where money is going. Foresee anything unusual coming up? Share your thoughts with your team lead so they can anticipate that variance and work with you to manage it.

DIRTT is a great business. We’ve made a number of substantial commitments over the last few years to add to our capabilities. We’ve added people to DIRTT ENVIRONMENTAL SOLUTIONS | Diggin’ It | April 2018

various teams from operations to sales, ICE® and many others. We’ve built new manufacturing lines and added equipment and machinery. We’ve enhanced the experience at Green Learning Centers. And we’ve funded significant marketing and sale initiatives including the largest Connext event in our history last year. Those investments have given us the foundation we need for our next intention: profitable growth.

DIRTT’s intention for 2018 is 13% to 15% adjusted EBITDA, which is a measure of profitability. In 2015, we achieved a 14% EBITDA with substantially lower sales. We know it’s a reasonable and achievable goal. We’ll hit our target with strong sales and DIRTT is on track for an excellent year.

Budgets for each area will be our roadmaps. Compasses to keep us on course and get the job done as planned. We get the job done for our Clients every day. This is no different. I look forward to this journey with all of you this year, with a new map in our hands.

Best regards, Michael Goldstein

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What if we went back to old technology?

It’s a DIRTTbag’s nightmare. Going back to technology from decades past. If we know how valuable today’s methods are, why is “the way we’ve always done it” still happening in construction? Join us to

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poke some fun at those who can’t seem to adapt to change. Share this year’s April Fools video with your friends and colleagues to show them how ridiculous conventional construction really is.

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Greater Atlanta Christian School creates stunning performing arts centre in existing building The Greater Atlanta Christian School (GACS) was looking to create a performing arts center on their 88-acre campus. They identified a 40-year-old, existing building as a possible solution.

It was an opportunity to showcase a different way of thinking to their students. How to take things into the future, instead of simply tearing them down. Not only would the approach save time, preserving an existing building is far more sustainable than sending it to the landfill. Not to mention, constructing a new building is carbon intensive.

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A new performing arts centre was carved out of that existing church building. The project wrapped up in January.

“The joy of this project was two-fold,” said David Fincher, president of GACS. “One, the speed at which it could be done – with much work being done on the side, not here on campus. And two, taking mature facilities forward and repurposing them for the future in a beautiful way.”

They also wanted a beautiful space.

“Believe it or not, aesthetics matter as much to kids as they do to us as

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grownups,” Fincher said. “A place of beauty furthers your thinking and it pulls your mind up, your heart up and causes your dreams to expand.”

As the GACS team began the design process, there were a lot of changes to make. The proscenium needed to expand from 30 to 50 feet. The seating capacity needed to increase from 700 to nearly 1,000. “In order to accomplish that we needed to add a balcony in this existing building,” said Architect John Griminia of Cole Griminia and Associates.

already knew DIRTT! GACS and Cole Griminia and Associates worked with DIRTT on the high school buildings on campus. Conversations got underway and a new possibility began to emerge.

“We were talking to DIRTT about wood panelling and wood wall systems, and we realized they had the capabilities to build a timber system that would be self supporting,” Griminia said. “It fit right into the scheme.”

This led to another challenge: the existing design of the building could not support a balcony and would require extensive renovations. But the renovations didn’t have to be too disruptive; they DIRTT ENVIRONMENTAL SOLUTIONS | Diggin’ It | April 2018

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“We wanted a more classical architectural style and looked to examples in Europe of classic churches and cathedrals. […] We very much wanted to introduce some heavy timber trusses into the space to give it that kind of character,” said Griminia.

In no time, DIRTT unleashed their secret weapon: Christoph Friedlos, a master timber framer with 37 years’ experience designing and building extraordinary timber structures.

With Friedlos at the helm, the DIRTT and GACS team worked for six straight weeks to come up with a structurally sound and beautiful design for the new performing arts centre.

The design process was unique to say the least. “Everything on the existing building was not level, square, or straight, the floor was uneven and sloped, so the site measurement was really difficult to do,” said Friedlos. “That was definitely the most complicated part.”

To help ensure accurate site measurements were taken, DIRTT used a 3D-scan camera. It created a 3D model of the whole building.

Leveraging our technology was pivotal in the design. “It’s very difficult when you design a building to be able to see and visualize every little detail and the VR DIRTT ENVIRONMENTAL SOLUTIONS | Diggin’ It | April 2018

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allowed us to do that,” says Griminia.

“We could zoom in on the trusses up high and really get a visual on what that was going to look like.”

As the installation process got underway, the site conditions continued to challenge the team, but the schedule wasn’t sacrificed.

“It’s this incredible blend of modern technology and old-world craftsmanship.” said Griminia.

Due to the size of the timber and the limited access to the building, all timber was transported inside by hand -- carefully balanced on top of a dolly.

Agile spider cranes were also used due to the uneven nature of the floors and the confined work space.

The intricate design meant the timber needed to be cut on five different Computer Numerical Control (CNC) machines: two located in Calgary, and three in Switzerland. And since each machine is different, every cutting file had to be adjusted to work with each specific machine.

In a few short weeks, DIRTT’s largest timber project to date was installed and complete. The installation is a testament

It’s this incredible blend of modern technology and oldworld craftsmanship - John Griminia, Architect

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to both the technology employed and the expertise of the DIRTT Timber team. Despite timber being cut in five locations in two different countries, it all – remarkably – fit together on site.

students’ reaction. “The students came in… at one point the curtain opened and behind the curtain was our orchestra and choir. There was a gasp that came across the crowd,” recalls Harsh.

“It was an amazing thing for all involved, to actually be able to install something like that and see how it comes together,” Friedlos said. “It’s quite emotional for anybody – it’s huge.”

“The students were elated and could not believe what they were seeing and just the beauty of the stage and that our orchestra and choir was there on stage ready to perform. They hadn’t imagined that could be in this space and so it’s really been a fantastic addition.”

GACS held an event to unveil the new space to their students. Scott Harsh, the academic vice-president, remembers the

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DIRTT in the news You’ve seen the case study. Now Withum is officially moving 110 team members to their new 19,530-sqare-foot space in downtown Orlando.

Hear more from Withum

Edgeworth Economics complete its expansion in Washington, leveraging DIRTT as they kept an eye to the future.

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Visit Dylan at Hygge Dylan is the newest addition to the Smed family. The English Mastiff puppy is practicing to be a fantastic host for guests at Hygge. He can’t wait to

welcome you at the home of Mogens and his family. Make sure you schedule a stop at Hygge on your trip to Calgary.

Follow Dylan’s adventures on Instagram at @fionaanddylan For information on booking a trip to Calgary with your Clients, contact ClientRelations@dirtt.net

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New Canadian Consulate General in Georgia meets local Savannah leaders at DIRTT The dynamic, new Canadian Consulate General (CG), Nadia Theodore, visited DIRTT Savannah in March along with local government and business leaders.

She learned about local concerns, business developments and shared her vast knowledge and experience with the group. Ms. Theordore, based in Atlanta, honors the 40-year-long emphasis on links between Canada and the Southeastern U.S. – Alabama, Georgia, Mississippi, North and South Carolina and Tennessee – and the necessity to strengthen our ties as friends, partners and allies. DIRTTbags in Georgia have seen the fruits of our strong relationships with former Counsels General and we know Nadia will be another DIRTT friend in the region, sharing the DIRTT story wherever she travels.

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Canadian Consulate General visits DIRTT Savannah: L-R: Erina Tandy, Senior Director/Savannah College of Art & Design (SCAD), Ms. Edna Jackson, former Mayor of the City of Savannah 2012-2016 (back), Ms. Jessie Bynum, Trade & Research Manager, World Trade Center Savannah (front), LL, Scott Center, Principal National Office Systems/DIRTT DP and President, World Trade Center Savannah Ms. Nadia Theodore, Consul General of Canada in Atlanta (front), Ms. Leigh Ryan, Director of Trade Services, World Trade Center Savannah (back), Ms. Angelita Stevens, Director of Aviation Services, Gulfstream Aerospace

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Nadia spent a few hours with DIRTTbags, hearing our story and learning about our journey from Canada to Savannah. She spoke with our team throughout the plant and fell in love with our spirit, our culture and our efficiency.

“DIRTT is a shining star of both Canada and the U.S.,” she said proudly.

Prior to serving as CG, Nadia worked for many years on Canada’s Global Affairs team, primarily in the Agreements and Negotiations branch, focusing on forging strong partnerships across

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DIRTT is a shining star of both Canada and the U.S. - Canadian Consulate General Nadia Theodore

the globe. Nadia believes that shared achievements in bilateral trade, investment and people-to-people, government-to-government ties make everyone stronger.

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Synergy gets a virtual space of their own Synergy Business Environments, our Tennessee Partner, invested in a brand new, fully-dedicated virtual reality area.

It’s the new heart of their Nashville Green Learning Center. They’ve committed to making ICEvr a core part of their business – both in the sales process and to support their clients as their spaces are designed.

Nashville the power of our advanced ICE software. It will help Synergy provide an exceptional buying experience for their clients. Those building with Synergy can walk through and experience their space before design details are finalized.

Clients will be totally confident in their design and everyone involved in the project will have a shared vision.

The recently completed 13’ x 19’ VR space will act as a hub to show

Clients explore their space in virtual reality at Synergy’s Green Learning Center

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in Nashville. We presented to these clients twice before we received the VR equipment and created the designated VR space. They seemed to “get it” during the previous meetings and presentations. However, it was only once they experienced their space in VR that they sent us the plans for a new renovation planned for Q3 of this year,” says Kyndal Smith, DIRTT Champion at Synergy Business Environments.

In order to bring this experience to life, Synergy purchased an Oculus Rift headset, an MSI laptop and an ICEvr license. They’ve been utilizing this powerful tool in their market since last year and have been very impressed with the results.

This space itself is an idea starter as it showcases a variety of DIRTT solutions. Imbedded tech screens were strategically placed in the space to allow others to have a visual representation of what the VR user is experiencing.

These screens will also allow ICE to be displayed in plan view while VR experiences are taking place. Synergy chose to include numerous Corning® Willow® Glass tiles with graphics as well as unique tile setups to captivate clients as they enter the space.

“We’ve been working through a large four-floor renovation for a college specializing in medical education here

This space will also act as a venue for Synergy to host information and networking events. They can

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introduce prospects to the power of DIRTT through a hands-on, exciting experience. Who could turn down seeing the future of building via a virtual experience that will blow your mind?

It’s a lot more enticing than inviting someone for a presentation.

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Want a VR space in your GLC? The ICEvr team can work with you and your team to customize a VR set-up solution that fits in with your space.

Whether it’s having a walkabout area of your own (think a mini VR lab) or a tethered experience that you can bring to Clients’ offices, this team can help make it a reality (no pun intended!).

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Growing sustainability with timber

DIRTTbag Elias Fahssi talks about DIRTT Timber Frame at the Passive House Conference in Munich

Visitors hear about Timber at GRIT Building Solutions

The green behind timber goes beyond the leaves on the trees. It’s a building material that actually captures carbon as it grows. And DIRTT Timber is harvested from sustainably-managed forests. With sustainability so close to our hearts – and goals as an organization – timber has become a mainstay around DIRTT.

in Munich. Passive House sets a standard for energy efficiency and reducing environmental impact. Elias spoke about building Hygge – itself a DIRTT Timber Frame structure that takes sustainability to new heights.

The exterior shell of Hygge is built to far exceed local standards for energy efficiency. The home is an opportunity to show anyone who visits what an energy efficient home can be.

Timber’s on trend. It’s not the flavor of the week, but a long-term and growing trend in the building industry.

And DIRTT is leading the conversation.

Elias Fahssi, DIRTT Timber Specialist was recently invited to present at the International Passive House Conference DIRTT ENVIRONMENTAL SOLUTIONS | Diggin’ It | April 2018

GRIT Building Solutions, our Portland Partner, gets the value of Timber too.

They recently hosted DIRTT Timber Happy Hours during the installation of timber structures in their Green Learning 17

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Center. Visitors had the opportunity to see how quickly and efficiently DIRTT Timber came together in the space.

And Elias joined them for the events to chat about what’s hot in timber and where the industry is headed.

The combination was powerful. “The event was super successful. We had a great turn out and lots of potential leads from it,” says Angela Glatz, DIRTT Champion at GRIT.

How are you talking about DIRTT Timber Frame in your market?

New DIRTT Timber Frame feature going in at GRIT Building Solutions

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DIRTT Connext 2018: The concentrated client experience Chicago in June is now exclusively for Clients and their consultants. We’re moving all our Partner Day Learning away from the NeoCon schedule and dedicating our energies to the DIRTT Connext show from June 11 to 13.

The announcement to switch things up first came out at our Partner Learning event in Phoenix last Fall. Everyone cheered when Mogens ran the idea up the flag pole. It means less cost for hotels etc. And it means our Partners don’t have to divide their attention between DIRTT and their furniture lines.

The Connext Show, held in DIRTT’s Chicago Green Learning Center, will also see some changes. In past years, we’ve allowed all visitors in to see what we do and enjoy our hospitality.

Well, sometimes it’s possible to be too popular. Our GLC was becoming more crowded and less pleasant for our Client tours. Plus, we were tired of hearing how DIRTT ENVIRONMENTAL SOLUTIONS | Diggin’ It | April 2018

sad we make movable wall makers when they rolled across the street from the Merchandise Mart after their showrooms closed.

So the Connext show is invitation-only this year. Architects, designers and their Clients will be invited by their DIRTT Partners and DIRTT Reps. All vendors will be asked to come back Wednesday to take a tour if they really want one.

This is a long-established rule at the NeoCon Show, so it shouldn’t be a biggie for them.

The DIRTT Connext experience will be like no other. Our Client tours will be transported into the future where their spaces will be built with technology and with care.

Partners who would like to take advantage of DIRTT rates at the Loews Hotel should contact Rebecca Strang rstrang@dirtt.net.

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DIRTT Savannah hosts first APICS Savannah Chapter Meeting APICS is the world’s leading community for end-to-end supply chain excellence.

Long-time APICS members across Georgia met with local Savannah manufacturing and supply chain leaders throughout 2017 in hopes of starting the newest Georgia chapter in Savannah.

The organization has been around for 60 years. It has 45,000 professional members in 100 countries. Members are essential partners in transforming the way people do business, drive growth, and reach the global marketplace by development that starts with people.

After all, it’s people who improve supply chains, supply chains improve companies and everyone benefits.

The Savannah Chapter of APICS will offer monthly professional development meetings, educational workshops and seminars, certification programs, and more support. Local members from manufacturing, distribution and service companies are excited to share best practices in production and inventory control, materials and resource management with peers in the community.

Local production DIRTTbags will be engaged on an ongoing basis as members, contributors and experts.

DIRTTbag Laura Lee Bocade serves on the board as VP of marketing and publicity for the chapter.

In late 2017, APIC Savannah was launched and a board of directors was formed. The first chapter meeting was held at founding-member DIRTT’s Savannah facility in March 2018.

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DIRTT culture: Hey there Chamber-inos!

DIRTTbags love hosting. You could even say it’s part of our DNA. We all know that treating our guests like family is one of the reasons we’ve been successful over the years. If you’ve ever brought clients to a DIRTT Green Learning Center or on a factory tour, you’ll understand the magic that inspires our guests.

Typically, our guests have some idea of what DIRTT is before they visit one of our Green Learning Centers. This March, we had a unique and special opportunity to host guest who knew almost nothing about what we do. At least until they walked through our doors!

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Each month, the Calgary Chamber of Commerce hosts a networking event at a different Calgary-based business. As proud members of the Chamber, DIRTT was happy to host the 70+ guest for the March event. In typical DIRTT fashion, we treated our guests to the experience you’ve all come to know. Enjoying some food, drink and some great DIRTTbag company.

Although the event wasn’t about DIRTT, our culture and Green Learning Center quickly became the star of the night.

Guests were buzzing about our leadingedge facility, innovative solutions and

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hospitality. And of course, everyone was blown away when they experienced ICEvr in North America’s largest commercial virtual reality lab. By the end of the night, many we’re calling us one of the most innovative companies they’ve ever seen. They were inspired to build better.

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Thanks to all of the DIRTTbags who volunteered to help make this a very special night for our friends at the Calgary Chamber of Commerce. And DIRTTbag David Brown for organizing this amazing event. Most of all, thank you to all of the guests who came to visit and learn how DIRTT is changing the world of construction.

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Architecture and interior design students tour DIRTT Savannah Each year brings a fresh new group of architectural and interior design students from Savannah College of Art and Design to DIRTT. They come to learn how we build better and what it means to be an innovative disrupter in a very traditional industry.

Professor DJ Caudle, herself a “recovered interior designer working for architects,” and her junior-and senior students got mind-boggle over what we do with DIRTT. They were amazed

Interior Design and Architectural Students – Savannah College of Art and Design – visit DIRTT Savannah

at the breadth of solutions we provide to change the process. They especially loved ICE and couldn’t stop playing with it, raving about the advantages they saw over traditional design-only programs.

With several students vowing to do their final projects using ICE and DIRTT, they followed up with a custom card created for the Savannah team, expressing their surprise and delight in finding DIRTT.

Custom painted card from SCAD students

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Savannah DIRTTbag wins gold at SkillsUSA State Conference Big congratulations go to Savannah DIRTTbag Miguel Gonzalez who won the Gold Medal in Mechatronics in the 2018 SkillsUSA Postsecondary State Conference in Atlanta, GA. Miguel is currently working full time at DIRTT and as an Industrial Maintenance Apprentice student at Savannah Technical College.

DIRTT use mechatronic systems to detect and use intelligence, like ICE software. Research shows that today’s most successful companies are capitalizing on mechatronics or similar collaborative processes.

More than 600 college students from across the state of Georgia took part in the three-day competition. SkillsUSA is a career and technical student organization that annually serves more than 320,000 high school, college and postsecondary students and instructors in technical, skilled and serviceoccupation instructional programs.

“I first studied mechatronics in high school and fell in love with it – I knew I wanted to find a career in this field,” says Miguel, who is mastering a tough schedule of work at DIRTT, study and classwork to learn as much as he can and make a contribution to the field.

“These skills are what employers are looking for, and I’m hoping I can build on my experience here at DIRTT and make a contribution to helping us grow.”

Mechatronics is technology combining electronics and mechanical engineering. Our CNC machines and other key production equipment at

Miguel will graduate from Savannah Tech in the Fall of 2018 with an Associate’s Degree in Industrial Maintenance. Congratulations, Miguel!

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Experiencing DIRTT Experience Written by Stephanie Ball

When I sat down on day one of the DIRTT Experience, I didn’t know what to expect. If I’m honest, I didn’t know much about DIRTT at all. I soon learned that a pillar of DIRTT’s vision is the fact construction needs to change. The time spent on construction sites can and should be a much smoother, shorter experience than what society is used to.

If you’ve been in Calgary over the past couple of weeks, you may have seen me around. If we haven’t met, I’m Steph, a journalism student from the Southern Alberta Institute of Technology (SAIT).

I’m lucky enough to be completing my four-week practicum with all of you DIRTTbags.

One thing I love about DIRTT is your tenacious passion for changing the path of the construction industry. Changing direction is something I’m on board with, switching my career path nearly a decade into my career.

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Before embarking on my new career in communications, I spent seven years as a construction cost consultant. I consulted for industrial, commercial, multi-storey residential, and energy projects. I saw a lot of delay claims.

If one subcontractor didn’t have their ducks in a row, it would throw off the entire project. Delay claims often begin on the insurance adjuster’s desk, but inevitably end up in a lawyer’s office or in front of a judge. Bottom line: scheduling delays are major, expensive nightmares!

During the DIRTT Experience, I couldn’t help but think back to some of those projects I had worked on. I wonder how things might have been different if DIRTT had been on the job? DIRTT provides solutions to these construction conflicts.

That’s truly priceless.

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amazing how DIRTT makes something so complex run so smoothly. By the time the first day of DIRTT Experience was over, it was clear attendees had a new appreciation for their co-workers.

I’ve noticed things move pretty fast around here. It’s easy to understand that DIRTTbags and Partners might find themselves buried in their own areas around DIRTT. They could fall out of the loop when it comes to new projects and developments. The DIRTT Experience was definitely an eyeopener. It ensured everyone was up to date on how to tell the DIRTT story for 2018 and what’s on DIRTT’s horizon.

DIRTT Experience covered a lot of content. From high-level overviews to the nitty gritty of the different DIRTT elements. We talked about where DIRTT is going in healthcare, explored Hygge (such an amazing house!), and learned about our endeavours in education. The depth of our solutions – from power and networks, to millwork, integrated

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technology, acoustics, and timber – is incredible. The factory tours and hands-on building exercises showcased DIRTT’s ingenious practices. DIRTT takes dreams and ideas and transforms them into beautiful real-life designs.

I couldn’t think of a better place to be practicing communications. I would argue that DIRTT’s success is based on just that – communication. Transparency seems to run through your veins. I learned in the DIRTT Experience that talking among departments is highly encouraged. It’s a means to share our company culture. It boosts morale. It fosters creativity! And most importantly, it helps ensure no detail is overlooked.

I can’t wait to get to know you all a little better over the next couple of weeks.

It’s a privilege to help bring DIRTT’s vision to life. I’m keen to tell your stories as we propel the construction industry into the future.

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HAVE A STORY THAT SHOULD BE FEATURED IN DIGGIN’ IT? MarComm@DIRTT.net

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