Direct Selling Journal - June 2021

Page 78

GLOBAL PERSPECTIVE with 4Life President & CEO Danny Lee

Prior to his appointment as President and CEO of 4Life® Research in October 2017, Danny Lee held the positions of Chief Operations Officer and Chief Marketing Officer for the company. 4Life has a global presence with offices in twenty-five countries. Because of his international operations experience, Lee was asked to sit on the World Federation of Direct Selling Associations (WFDSA) Ethics Committee. In addition to serving on the DSA Executive Committee, he has been nominated to serve as Vice Chairman of the DSA Board of Directors. DSJ caught up with Lee to get his perspective on global trends, the pandemic, and issues of customer centricity.

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June 2021


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