INDUSTRY AWARDS PROGRAM
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or years, DSA has annually recognized the outstanding achievements of member companies for the products they offer consumers, the entrepreneurial opportunities they offer Americans, and the support they give to their local, national, and global communities. Past DSA award winners have included Rodan+Fields and Mary Kay for their excellence in business development; Princess House and Ruby Ribbon for their innovative products; and WineShop At Home, 4Life Research, and The Avon Company for their sales and marketing campaigns. “The DSA Awards showcase the innovation, creativity, excellence, and vision of our industry,” said Marjorie Fine, Director at Shaklee Corporation and Chairwoman of DSA’s Awards Committee. “They reward the efforts of the best among us by celebrating their achievements. Most importantly, they demonstrate that we are an industry that continuously reinvents itself to meet the needs of our constituents and the public.” In 2020, voters could select winners in seven categories, including Vision for Tomorrow, Technology Innovation, Marketing & Sales Campaigns, Excellence in Business, Product Innovation, and Partnership. New to the awards program this year was a special category—2020 CSR Vision for Tomorrow, which DSA added to showcase how organizations responded to the COVID-19 pandemic. Also new this year was the voting procedure for the awards. Voting was done online by employees of DSA member companies and not, as in previous years, by a panel of judges. From November 5 to November 19, 2020, more than 6,200 votes from more than 1,800 employees were cast. Winners were announced during a livestream event held on December 15. Submissions from the finalists and winners for each category are noted on the following pages.
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January 2021
