MY VOICE Herbalife Nutrition’s Chairman and CEO shares his thoughts on his first ten months at the helm of one of the largest direct selling companies in the world, the entrepreneurial spirit of Herbalife Nutrition’s employees and distributors, and his belief that the future success of direct selling as a sales channel is hinged on the reputation of the industry.
John Agwunobi on . . . DIRECT SELLING Q: You have had distinguished careers in both the public and private sectors. What attracted you to Herbalife Nutrition and the direct selling channel? A: When I joined Herbalife Nutrition five years ago as Chief Health and Nutrition Officer, I was impressed by our distributors and their dedication and purpose-driven approach. Since then, I have developed a true appreciation for their entrepreneurial spirit, commitment to community, and ability to adapt to change. The direct selling business model is the most personal form of selling and, arguably, the most appropriate for the health and wellness industry due to the personal nature of helping a person achieve their healthy lifestyle goals. Our customers purchase Herbalife Nutrition products for two reasons: 1) Our products are quality driven and backed by science and 2) our
distributors deliver results through education and a supportive community. The competitive advantage of our business model is our distributors. They deliver what our customers are seeking: results. Our distributors apply their expertise down to the individual. It’s an amazing sales channel with amazing people! Q: You are just ten months into your role as CEO— and a lot has happened in our country during that time. What is it like to lead a global enterprise in a period of uncertainty? A: I assumed my role as CEO of a company that operates in ninety-four countries right when the pandemic was starting to take hold of the world. I feel extremely fortunate to be surrounded by a strong executive team that has worked together for many years. I also feel fortunate to work for a company that is in the business of healthy nutrition worldwide. There’s never been dsa-dsj.org
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