2014 in Review & 2015 Outlook Real Estate Market Update Santa Clarita Valley
To Renovate or Not To Renovate? How World Events Affect SCV Home Values Predictions for 2015 This publication is distributed to 65,000 addresses in Valencia, Saugus, Stevenson Ranch, Castaic, Canyon Country and Newhall
Dippy
R E A L E S TAT E . C O M
M A R K E T I N G M A T T E R S . . . E x p e r i e n c e t h e D i ff e r e n c e
Sent with Love and Gratitude to all my Past, Current and Future Clients Hey There, I just wanted to take this opportunity to say thank you to all my clients who have also become friends! Thank you for letting me into your lives and letting me help you reach your goals. Working with you has been an honor and I feel blessed to have worked with such wonderful families. If we have not met yet, let me tell you a little bit about myself. I was born in England and moved here eight years ago, when I married the love of my life. In England, my dad was a property developer, so from when I was a little girl I have been immersed in Real Estate. When I came to the US I had to figure out what I wanted to do. Whilst I was here waiting for my green card I was helping friends and family with their real estate needs. They knew I had experience and a passion for houses. It became very apparent to them that this was my calling! I am so grateful to these wonderful people because I truly love my job, and they were absolutely right, real estate was the right career for me. In fact my clients often ask me if I ever get tired, or if I hate working evenings or weekends? My answer is simple, it doesn’t feel like work to me; I am genuinely enjoying myself! Over this past year my husband and I welcomed our first baby, Veer, (meaning Brave). He is now 15 months old, has started walking, has 8 teeth and can say blue, however pronounces it “bleur”. Having Veer has given me such appreciation for my own parents. I just want to thank my Mum and Dad for the way they loved, cared for and nurtured me. Unfortunately my Dad passed away a few years ago, but the lessons and values my Mum and Dad taught are still with me, and I can’t wait to pass them on to my little one! Well that’s enough about me! I hope you really enjoy reading my magazine, and hope we get to meet in person soon. Finally I would like to say my family and I really appreciate all the support. Take care and wishing you luck always! Dippy
Living, Loving, Working
What Dippy’s Clients Love About Her... “We wanted to thank you for helping us sell our home. You made everything very easy and smooth. From day one, you made it your goal to help us and keep us feeling upbeat about the sale, The marketing strategy you recommended worked out perfectly, we really appreciated your patience and how you were always smiling and willing to help in any way possible... We will DEFINITELY be recommending you to anyone we hear who is in need of buying or selling a home!” -Tim and Robin Bateman
“Dippy is a consumate professional. She is personable, knowledgeable, available, hardworking, and caring. We were extremly pleased with all of the work Dippy did on our behalf and feel fortunate to have worked with her. She has our highest respect and recommendation.” -David and Susan Miller
“It was clear that you are respected by the people you work with, your fellow realtors, the inspectors, and the escrow company people. They all had wonderful things to say about you and your positive relationships were definitely an advantage to us. We would recommend you to anyone. You were great from beginning to end!” -John and Janet Kachorsky
Dippy
R E A L E S TAT E . C O M
M A R K E T I N G M A T T E R S . . . E x p e r i e n c e t h e D i ff e r e n c e
Santa Clarita Valley
3
A Message from Dippy As you will see in my Real Estate Magazine, 2014 has been another amazing year for Real Estate in SCV. I can’t wait to share my findings with you! I have received an overwhelmingly positive response from many residents to my Real Estate market studies, which is why I have sent you this summary. The State and National news on the housing market is very optimistic, but usually reporting outdated statistics from a couple of months ago. The real estate market changes rapidly so I want my clients to know what is happening in SCV real estate today as well as my predictions for real estate in 2015.
I have personally written and researched all of the content in this Market Study. I hope you find it both informative and helpful. Please call or email me with any suggestions you may have for future studies, or any questions you have. Take Care,
(661) 645-9291 email@dippyre.com
- In This Issue Page 5
SCV Real Estate Today
Page 6
2014 Summary Statistics
Page 7
How is Your Neighborhood Doing?
Page 8
To Renovate or Not to Renovate
Page 9
Thinking of selling your home…but it’s not upgraded?
Page 10
Dippy’s recent successes
Page 12
How World Events Affect Home Values in SCV
Page 14
2014 Real Estate Around the USA
Page 15
2015 Real Estate Predictions for SCV
Page 16
Most Common Mistakes Sellers Make When Selling a Home
Page 18
What Makes Dippy’s Marketing Different
Page 19
What Dippy’s Clients Think…
Page 20
Available Listings Facebook: facebook.com/dippyrealestate Youtube: youtube.com/dippyrealestate LinkedIn: linkedin.com/in/dippyrealestate Twitter: twitter.com/dippyrealestate Pinterest: pinterest.com/dippyrealestate Blog: dippyrealestate.blogspot.com
4
Let’s get social!
SCV Real Estate Today homes on the market but there have been more homes going into escrow. If this trend continues we may see a shortage of homes for sale. This I feel is largely dependent on whether interest rates remain low.
This year has had a rocky start! We sold 21% less homes this January compared to last. However things have definitely picked up and we are seeing a surge in homes going into escrow. Lower interest rates have been the cause of the recent surge in activity.
This market summary will explore what is happening specifically in SCV; I will go over the real estate highlights for 2014 and expectations for 2015.
Overall it is predicted that fewer homes will sell than last year but average prices will continue to increase at a slower rate. This year there have also been 13% fewer
C hanges in the Real Estate Market This Year Compared to Last Year
-13%
-10%
12%
Average Price
11%
5%
10%
Homes For Sale
-6% -15%
Homes in Escrow
-5%
Homes Sold 0
15%
Questions??? Call Dippy (661) 645-9291
5
!"#$%&'"(
)"*+*,(
)-$.$%,/%((0"%&1(
2"%3/%(2/*%-43(
2",-"'&(
5$61"##(
)2!(7879:(
2014 Real Estate Summary
!""
#!!
!$%
&$#
#!'
&()
;<=
#!%
#%!
!((
&!!
&$$
&&'
;>?
*+,-./01+)"%#+23+)"%&++
%%*
%"*
#*
%%*
%!*
'*
==@
456+57+8.913+)"%#+
%:"#!
'&$
%'!
'$'
)$(
&$!
AB;;C
456+57+8.913+)"%&+
%:"($
(;'
)")
$;#
&"'
#"&
ABD<E
*+,-./01+)"%#+23+)"%&++
<)*
;*
<%&*
<%$*
<#*
<)*
FD@
)"%#+=20+>.?3+5/+@.AB1CD+
()
((
'%
(!
((
($
D<
EAFG1+E1A+8HI.A1+J55C+
)()
)&(
)!%
))%
)%$
)&!
E;>
*+>F3CA1331K++859KDD
!*
%#*
$*
%;*
%(*
%#*
=A@
LF3C+EAFG1+236+8.913+EAFG1+M.CF5+N*O++ +)"%#+
$&*
$!*
$;*
$;*
$(*
;%*
G;@
8F/091+J.PF9?+Q5P1+
((*
';*
'!*
(#*
$#*
##*
D?@
,5/K5+R+S5T/+Q5I31+
&#*
))*
)!*
&&*
!*
!(*
A=@
)/#I('%(E>=;(J3(K/L$(73M$(
N'%"%&'%+(O,$I(7/(P*4&1",$( ,.3-
%#*
%"*
%%*
%&*
'*
%$*
=A@
,5/21/CF5/.9+L5./+
(#*
(%*
'#*
!!*
!;*
!;*
D=@
JQ=+L5./
%%*
%$*
!*
%$*
)"*
%)*
=<@
2*44$%-#3(/%(-1$(Q"4R$-(SATAT=<U =GCF21+LF3CF/03++
%)#
%"!
)#
%#'
#$
("
<>G
*+>F3CA1331K+5/+@.AB1CDD
%"*
%)*
;*
%"*
%(*
%!*
=E@
U/+V3GA5T+DDD
%'%
%"#
)$
%)"
!'
()
<;A
@5/C-3+57++U/21/C5A?DDDD
%6$
)6;
)6#
&6%
)6'
)6$
EHD
* Average days on market refers to the number of days it took for a house to go into escrow ** Distressed homes are either foreclosed on by the bank or are going through a Short Sale *** In Escrow means a seller has accepted a buyer’s offer and they have started the sales process **** Months of Inventory refers to the supply of homes. It is the number of months worth of houses on the market
6
What does this mean for your home value?
How is Your Neighborhood Doing?
Market Update Valencia – 11% INCREASE The average price of a home is $500K and 1,045 sold in 2014. Prices are up 11% from last year and price per square foot is the highest in SCV at $262. Currently there are 124 homes for sale in Valencia; this is 10% less than there were last year. Only 10% of the homes on the market are in distress compared to 54% three years ago.
Market Update Saugus – 10% INCREASE The average price of a home is $455K and 739 sold in 2014. Prices are up 10% from last year. Currently there are 105 homes for sale in Saugus; this is slightly less than last year. Only 12% of the homes on the market are in distress, compared to 65% three years ago. This is the largest reduction in distressed properties in SCV.
Market Update Stevenson Ranch – 4% INCREASE The average price of a home is $591K and 175 have sold in 2014. Prices are up 4% from last year, this is the lowest appreciation in SCV. However, on average, home values in Stevenson Ranch are $140k more than SCV average home value. Currently there are 24 homes for sale in Stevenson Ranch. Only 2 of these homes are distressed sales, (bank owned or short sales). Three years ago 45% of homes for sale were in distress.
Market Update Canyon Country – 11% INCREASE The average price of a home is $394K and 751 have sold in 2014. Prices are up 11% from last year, however 19% less homes sold compared to last year. Currently there are 147 homes for sale in Canyon Country; this is 34% more than last year. Only 10% of the homes on the market are in distress, compared to 59% three years ago.
Market Update Castaic – 14% INCREASE The average price of a home is $457K and 296 have sold in 2014. Prices are up 14% from last year, this is the highest appreciation in SCV. Currently there are 49 homes for sale in Castaic; and 63% more homes in escrow compared to last year. 16% of the homes on the market are in distress compared to 37% three years ago.
Market Update Newhall – 7% INCREASE The average price of a home is $362K and 395 have sold in 2014. Prices are up 7% from last year. Currently there are 60 homes for sale in Newhall; this is 21% less than there were last year. 15% of the homes on the market are in distress compared to 54% three years ago. Newhall had the highest ratio of all cash sales in SCV last year.
Follow me: DippyRealEstate.com
7
To Renovate or Not to Renovate? “What upgrades will add more value to my home?” This is probably the most frequently asked question I get by homeowners, of course after “what's my home worth?”. This is a difficult question because it all depends on what is happening in the market. When our market crashed, home owners with upgraded homes were selling faster, and for only slightly more than homes that were not upgraded. In 2012 homeowners that had upgraded homes were getting way more than their model basic competitors, because there was a shortage of homes for sale, and it was a sellers market. My advice is that when you are upgrading your home there are two questions to consider:
1. How long do I want to live here? If you plan to retire and spend the rest of your life in this house, then I would say do whatever makes you happy! If you plan to move in a few years then it may be worth considering question 2.
2. What are the homes selling for in my neighborhood? If you are doing a kitchen renovation for $70k, and homes in you neighborhood are selling for $350K, you probably will not see the return. If you plan to move in the next 3-5 years, consider upgrading in more neutral timeless styles so that it appeals to the most amount of people.
WHAT HOME IMPROVEMENTS GIVE YOU THE MOST RETURN?
8
Home Improvement Job
Cost
Resale Value
Cost Recouped
Minor Kitchen Remodel
$17,928
$15,278
85.2%
Bathroom Remodel
$12,918
$10,970
84.9%
Window Replacement
$10,160
$8,500
83.7%
Major Kitchen Remodel
$54,241
$43,603
80.4%
Hiring a stager is not enough! Dippy makes the difference by ensuring
Thinking of selling your home…but it’s not upgraded? When I’m helping my sellers, I always want to ensure that I get the maximum amount of money back in their pocket! I stop many of my sellers from doing certain projects, for example if my sellers are going to spend $10k on upgrades and I think the return is only going to be $5k, I wouldn’t really recommend it. I still want my sellers to get the most they can for their home, so I hire a home stager to help. I am an accredited Home Stager myself, however I still hire stagers to help and consult on every listing I take. I have found that my real estate experience combined with my staging knowledge helps my sellers achieve “a million dollar look” without having to spend huge amounts on upgrades. I have a deep understanding of what buyers are, and more importantly are not looking for. I ensure every home I list is able to appeal to the buyers looking in that segment of the market. So before you invest in expensive upgrades to sell your home, give me a call. Let’s see if we can save you some time, money and hassle!!!
Dressed For Success The Real Estate Staging Association studied 63 unstaged homes in 2013 that spent an average of 143 days on the market with no offers.
After staging, those same homes were relisted and generated first offers in an average of 40 days.
In a separate study. RESA looked at 481 homes that were staged before hitting the market. They garnered an offer in an average of 23 days.
143 Days
40 Days
23 Days!
Days on the Market
all staging is targeted for the types of buyers for your specific home.
9
4O
! LD SO
ffe rs !
! LD SO
SO
LD
!
Dippy’s Happy Buyers & Sellers
19328 San Leandro Drive, Cyn Country
22478 Flatwater Ct, Santa Clarita
15906 Pashley St, Canyon Country
22469 Flatwater Ct, Santa Clarita
$425,000 | 4/3 | 2,139 SF
$772,000 | 5/3 | 4,065 SF
$680,000 | 3/4 | 2,514 SF
$720,000 | 5/4 | 3,280 SF
Represented Buyer
Represented Buyer
rs ! 3O
ffe
rs ! ffe 6O
7O
SO
ffe
LD
!
rs !
Represented Buyer
26948 Redwood Bluff Lane, Valencia
23782 Via Jacara, Valencia
14988 Ryan St, Sylmar
25601 Oakbar Ct, Newhall
$911,500 | 4/4 | 3,241 SF
$575,000 | 4/3 | 3,010 SF
$330,000 | 3/2 | 1,161 SF
$519,000 | 5/3½ | 2,300 SF
14
3O
Of
ffe
rs
!
! fe
rs
! rs ffe 7O
2O
ffe
rs
!
Represented Buyer
27530 Seco Canyon Rd, Saugus
26627 Millhouse Dr, Santa Clarita
$333,000 | 3/2½ | 1,195 SF
$510,000 | 4/3 | 2,033 SF
$370,000 | 3/1½ | 1,230 SF
$565,000 | 5/4 | 2,954 SF
rs 4O ffe
rs 3O ffe
LD ! SO
LD ! SO
!
17937 Maplehurst Pl, Santa Clarita
!
28113 Seco Canyon Rd #79, Saugus
19429 Green Mountain Dr, Newhall
26905 Avenida Terraza, Saugus
24007 Mariposa Pl, Valencia
23928 Bennington Dr, Valencia
$516,000 | 4/3 | 2,140 SF
$270,000 | 3/2½ | 1,285 SF
$471,000 | 4/2 | 1,858 SF
$489,000 | 3/2 | 1,355 SF
10
Helping Santa Clarita Home Owners
ffe rs ! 2O
SO
LD
!
ffe rs ! 3O
2O
ffe rs !
Dippy’s Happy Buyers & Sellers
28578 Deer Springs Dr, Santa Clarita
25312 Joyce Pl, Stevenson Ranch
22450 Flatwater Ct, Santa Clarita
27504 Artine Dr, Saugus
$535,000 | 4/2½ | 3,482 SF
$634,000 | 4/3 | 2,591 SF
$814,000 | 5/3 | 4,065 SF
$517,000 | 4/3 | 2,048 SF
rs ! 6O
ffe
rs ! ffe 5O
3O
SO
ffe
LD
!
rs !
Represented Buyer
27240 Sycamore Meadow Dr, Valencia
22466 Flatwater Ct, Santa Clarita
23811 Garland Ct, Valencia
23565 Windrose Pl, Valencia
$449,000 | 3/3 | 1,659 SF
$717,000 | 5/3 | 3,487 SF
$560,000 | 3/4 | 1,927 SF
$555,000 | 4/3 | 2,350 SF
3O
ffe
rs
!
Represented Buyer
“If you are thinking of selling your home, give me a call. I promise to
15911 Condor Ridge Rd, Cyn Country $760,000 | 4/3 | 2,478 SF Cover Home
Dippy
give you independent and confidential advice so you can make the right decision for your family.”
R E A L E S TAT E . C O M
M A R K E T I N G M A T T E R S . . . E x p e r i e n c e t h e D i ff e r e n c e
Acheive their Real Estate Goals
How World Events Affect Europe - Europe is suffering from an economic Downturn - There are fears countries such as Greece defaulting on their debt obligations - Increase in secular violence across Europe
OPEC - OPEC is made up of 12 countries that control world oil prices. - They have recently reduced the price of oil. - This has resulted in many oil producing countries losing money on oil production.
International investors are fleeing and investing in safe US real estate and US T-Bonds. This helps lower interest rates in the US Lower Interest Rates
- Lower Gas Prices so people have more money in their pockets making….
Houses are more affordable so there are more buyers More Buyers
Our Homes in SCV are selling for more and are selling faster!
12
Dippy researches the data, and writes all the articles
Home Values in SCV Russia - OPEC’s lower oil pricing policy along with - World sanctions are hurting the Russian economy - Their currency is devaluing and investors are fleeing.
ASIA - Growth rates in China and India have slowed down as have their economies. - Civil unrest is spooking international investors in countries like Thailand Middle East and Africa - Civil unrest and political instability is making these countries less desirable to investors - Ebola has made some countries in Africa difficult to trade with - A slowdown in global demand for raw minerals from China and India is affecting these countries - OPEC lower oil prices policy is hurting economies in this region.
Australia - World demand for raw minerals and fuels has decreased causing an economic downturn in Australia
Last year 6% of homes sold in the USA, were sold to foreign buyers. Dippy has experience in Real Estate across 3 different continents, and is a Certified International Property Specialist. Her clients are able to use her international experience and benefit from the knowledge she has gained from selling in different real estate markets across the world. Being tied in with Christies International Real Estate and Leading Real Estate Companies of the World she is also positioned uniquely to market to international buyers.
in this magazine! For more news follow DippyRealEstate.com
13
2014 Real Estate Markets Around the USA USA • Median Home Price $209K - up 5.8% from Last Year • 3.1% less homes sold last year • 29% of homes sold were to first time home buyers
California • Median Home Price $445K - up 5.2% from Last Year • 8.3% less homes sold last year • 49% of homes sold for less than asking price
Los Angeles County • Median Home Price $454K - up 6.6% from Last Year • 11.2% less homes sold last year • A majority of homes are selling for $30k less than they were originally listed for.
Santa Clarita • Median Home Price $451K - up 13% from Last Year • 5.6% less homes sold last year • A majority of homes are selling for $25k less than they were originally listed for.
14
I study the Santa Clarita marketplace place everyday!
2015 Real Estate Predictions for SCV Increases in home values slow down as buyers get priced out of the market Prices will still continue to increase but at a slower rate. This is because affordability reduces when home values increase. The prices of homes seem to be rising faster than wage increases, so buyers are getting priced out of the market. They either have to buy a smaller home or save more money as a down payment. In SCV this year so far prices have only increased 5% on last year, and we have sold 22% fewer homes. If you compare this to last year where prices had increased 13% overall there is a marked slowdown.
Mortgage rates will remain steady or will increase slightly Most of the “experts” have for the past 3 years been saying that mortgage rates will be increasing to 5% or more. I don’t think it will happen this year because of the international events driving investors to purchase US T-bonds. The more demand for our T-bonds, the lower the interest rate will be. As long as the market is free I think we will continue to benefit from lower interest rates.
Millennials will increase their share of home ownership Millennials refer to the 25-34 year old group. It is widely predicted that they will overtake the Gen X (35-50 year olds), as the largest group of home buyers in the US. This is really significant to SCV because the median age here is 35. With everything that we residents know Santa Clarita has to offer; we will enjoy the increased demand from this new set of buyers.
Builders will start building new smaller homes A majority of the local builders have been focusing on large executive homes. This trend seems to be changing with builders such as The New Home Company in Villa Metro and Beazers Homes in River Village building smaller starter homes. There are other communities with smaller homes in the works in Stevenson Ranch and Valencia.
Foreclosures will match pre-recession levels At its peak in 2009 and 2010 over 65% of homes sold in SCV were in distress, last year only 11% of homes sold were in distress. As prices have increased many homeowners facing financial difficulty have been able to sell their home instead of losing it. Hopefully this trend will continue.
Follow me at dippyrealestate.com
15
Most Common
Mistakes
Do not just look at the sales price Many sellers pay a lot of attention to the sale price. However the amount you walk away with is not just sales price minus Realtor® fees. There are numerous other charges like escrow fees, title fees, statutory disclosures you have to provide and if you have a mortgage the bank may even charge you a fee to pay it off. As a seller, before you decide to sell your home make sure you know exactly what you will be walking away with.
Avoid dual representation When selling your home you want your Realtor® to be on your side as they should know what is driving you to sell. If the Realtor® helping you sell your home also is representing the buyer wanting to purchase your home, well then, whom are they looking out for, the buyer or the seller? In many states it is illegal for an agent to represent both the buyer and seller. This is not the case in CA so seller beware!!!
Do not pay any upfront fees Your Realtor® should have a cohesive marketing plan including professional photographers, stagers, direct mail, flyers, and maybe even helpers to get you ready for sale if need be. This is all part of the professional service they provide you and there should not be any upfront fees or additional payments for these items.
“We were so pleased with your services as our
“Dippy was a delight to work with from start to
real estate agent. Our home was sold in six days
completion. She knows the business and had to
thanks to your extraordinary prep work. Because
work her business. I can’t begin to express how
you priced our home right we were able to actually
grateful and how very satisfied we were with
sell for over asking. AMAZING!”
Dippy on every level.”
- Linda and Richard
16
-Roderick and Dana Wilson
It doesn’t cost you anymore to work with an
Sellers Make When Selling a Home Don’t be one of the ones that loose $25K! There are many great realtors in SCV, (including me!). However you have to beware of agents trying to ‘buy your listing.’ This is when an agent agrees to sell your home for a price much higher than the current market bears. These agents are then returning to their sellers and asking for a price reduction. This is particularly harmful in a declining market. In a declining market prices are falling, Realtors® asking for price reductions after 3-4 weeks could easily cost their seller $1,000’s. In SCV last year on average agents sold houses for $25K less than they original listed them for.
April
Make sure you have enough time to move! CA law really protects buyers giving them 17-21 days or even more to make sure their loan is approved and to carry out inspections etc. During that period, the buyer can walk away with their entire deposit. If you have agreed to close in 30 days, you will only know 9 days prior to moving out that the sale is really going through. I personally would need more than 9 days to pack my house, and I definitely wouldn’t want to start until I knew the sale was final! I ensure my sellers know the timeframes before we get locked into such situations.
award winning agent! Call Dippy (661) 645-9291
17
How Dippy gets you More for your Home!!! Picking the correct Realtor® is the most important factor in selling your home You do not want to be a ‘secret listing.’ A secret listing is when nobody knows your home is for sale. You need to check your Realtors® marketing plan thoroughly. Do not fall for the “we have many qualified buyers in our database” line. You want every qualified buyer to know your home is for sale, this is the only way to know you got the highest value for your home. The more people that see your home, the higher the likelihood of getting multiple offers. In today's market putting a sign in yard, entering into the MLS and holding open houses is not enough. Yes these activities need to be done but you need much, much more…speak with Dippy to find out what a real marketing plan looks like!!!
What Makes Dippy’s Marketing Different How Dippy Prepares a Home for Sale Before I put any home on the market I ask myself the question, “what would stop a buyer from purchasing this home?” With all of my experience as a home stager, and as a Realtor® taking out buyers, this is one of my most valuable contributions to my sellers. I do not wait for a potential buyer to come in and tell me why they do not like the house. I discuss and address all the potential problems before buyers and agents ever see my homes.
How Dippy Markets to Other Agents Human Nature say’s we gravitate to whom and what we know. This is why networking in real estate is so important. I harness the power of local Realtor® groups. There are approximately 1,200 Realtors® in SCV with potential buyers for your home. I make personal presentations to these Realtors® about all my listings. I organize caravans to get Realtors® to preview my listings. I present at the MLS meeting and I sit on the board of SCV’s largest networking organization, the Advisory Group, with over 300 members. I’m also a member of SCV’s second largest networking group, the CMA, (yes, the one on the cinema screens).
How Dippy Markets To Potential Buyers and Everyone Else Buyers need to be aware of your home. You cannot assume their Realtor® will automatically tell them about the home. I coordinate a very comprehensive internet, social media, direct mail, and print media marketing campaign. A home needs to be marketed in different ways because every buyer will find homes using different methods. Although I take advantage of both social media and internet marketing for your home, I still invest in print media…for the naysayers …you are reading this. My goal is to have all potential buyers hear about your home. This is why I send out so much marketing…I often get calls from parents or neighbors who think they know someone interested.
If you would like more information on my marketing plan feel free to call me at 661-645-9291… and yes, you will speak directly with me, not my assistant.
18
I will be there with you every step of the way
What Dippy’s Clients Think... “I am a 45 year resident of the Santa Clarita Valley and over the years have sold and/or purchased several homes in this valley. Since it has been some years since my last involvement in any real estate transaction, I interviewed a number of potential real estate agents prior to listing my father’s Valencia condominium with Dippy as the listing agent. Though the other interviewed agents had some good qualities and experience, I was impressed with Dippy’s preparation prior to our initial meeting and with her knowledge of the Santa Clarita Valley real estate market. Also noteworthy was her communication of why she believed the recommended asking price was appropriate to current market trends and her explanation of the marketing plan. She also distinguished herself by asking me what was important to me in the overall outcome of the sale. Her manner and communication led me to believe she was intent on accomplishing what I wanted, in identifying what would make a good sale for me, and she delivered. With any unexpected issue that arose during the escrow, she was able to resolve it rapidly so the closure date was on time. Lastly, but very important to me, was Dippy’s integrity; above reproach. She was honest, accurate, and appropriate in all she said to me. She did not exaggerate or overstate anything and left me with the feeling of trust in this transaction. I will recommend Dippy to all my friends and family who may have future real estate sales needs here in Santa Clarita.”
-David Stunson
“Our home-buying experience with Dippy was extremely positive. She was extremely knowledgeable of the area and it was evident that she did her homework. It is also very evident that Dippy loves her job and is very passionate about finding the perfect home for each of her clients. It is very rare in our opinion to find someone who actually cares about her clients the way Dippy does. The great thing about Dippy is that she sets the right expectations and always over-delivers! I have 100% trust in letting Dippy handle negotiations on my behalf. The end result was a beautiful home that we could spend the rest of our lives in! I have already recommended Dippy to other friend because of her knowledge, work ethic, and ability to deliver such great results.” - Robert and Sara Shaw
5 M ore Reasons to List with Dippy 1. I come with 10+ years of sales and retail marketing experience spanning 3 different continents. I relentlessly market your home until it is sold. 2. I am a full time award winning Realtor® focused SCV Real Estate. Selling homes is all I do. 3. As a homeowner and investor in SCV real estate I personally care about our home values. 4. I am a member of two of SCV’s largest independent networking groups working with 360+ Realtors® across 26 different brokerages 5. I will sell your home for MORE!
to ensure the process is smooth and stress free!
19
Available Listings
RV Parking
Gated Community
29190GarnetCynDr.com
www.28303NolteCt.com
17973LostCynRd87.com
5BD | 4BA | 3,015 SF (assessor) | YR 2004
3BD | 2BA | 1,244 SF (assessor) | YR 1985
2BD | 2BA | 1,022 SF (assessor) | YR 2004
Offered at $625,000
Offered at $415,000
Offered at $279,000
Views, Views, Views!!!
Location, Location, Location
Great Starer Home
www.27553CatalaAve.com
27410ColdwaterDr.com
www.18603FairweatherSt.com
3BD | 3BA | 1,649 SF (assessor) | YR 1973
3BD | 3BA | 1,962 SF (assessor) | YR 2004
4BD | 2BA | 1,402 SF (assessor) | YR 1963
Offered at $600,000
Offered at $450,000
Offered at $375,000
In 6 O Esc ffe row rs !
In 14 Esc Of ro fe w rs !
In 7 O Esc ffe row rs !
Executive Home
25360 Magic Mtn Pkwy, #100, Valencia, CA 91355
presorted standard us postage paid dilbeck
Dippy
R E A L E S TAT E . C O M
M A R K E T I N G M A T T E R S . . . E x p e r i e n c e t h e D i ff e r e n c e
(661) 645-9291 | email@dippyre.com Lovdeep “Dippy” Chhina
CalBRE#01860911
If your home is currently listed with another Broker, this is not intended as a solicitation. Information provided by seller or third-party sources. Information not verified or guaranteed. Dilbeck Real Estate is Independently Owned and Operated.