...recognizing our gifts of time, talent and treasure
Winter 2011
reflections... a newsletter from the Stewardship and Development Office
We, the Diocese of Austin, the Catholic Church of Central Texas through the Word and Eucharist, prayer, formation and education, social ministries and advocacy, embrace diverse cultures throughout the diocese so that together, as the Catholic Church, we may continue the mission of Christ in the world today.
Stewardship and Development Office Diocese of Austin 6225 Highway 290 E. Austin, TX 78723 (512) 949-2400
Most Rev. Joe S. Vásquez Bishop of Austin
Scott Whitaker Director of Stewardship and Development
Bob Vallilee Associate Director of Stewardship and Development
Jean Bondy Associate Director of Catholic School Development
Emily Powers Ender Executive Assistant
The Catholic Diocese of Austin
Through Catholic education our children learn, grow, and become successful and faithful members of society. When you choose a Catholic school education for your children, you are surrounding them with a community that shares your faith and your values. Here, your children will learn to shine — with a light that they will carry with them into the world. This is the message being conveyed in a comprehensive, three-year marketing plan currently being launched by the Diocese of Austin as part of the 2009 Strategic Plan for Catholic Schools. In partnership with Steel Advertising and Interactive we will roll out a broad-based plan over the next several months to support awareness and encourage enrollment for Catholic Schools in the Diocese of Austin. For the first time, there will be cohesive marketing to represent all Catholic Schools in the Diocese of Austin, including a logo, tagline, and messaging that support the point-ofdifference that Catholic education offers the families of Central Texas. While the initial launch of the marketing plan will concentrate on supporting enrollment for the 2012-2013 school year, efforts will continue throughout the year to raise awareness of the quality and uniqueness of Catholic education across Central Texas. Marketing strategies include public relations and social media outreach, a dedicated website for Catholic Schools in the Diocese of Austin, advertising and marketing tools for {continued on page 2} individual schools to utilize.