WAYS THE 2000s WAS SEXIST
“THE PRINCESS OF POP” AND THE PUBLIC EYE A VEHICLE FOR NORMALIZING HATE ANSWERING THE AGE OLD QUESTION…
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lastic Doll'' is a song by Lady Gaga, as part of her studio album “Chromatica,” and acts as a response to her objectification during her early to mid 2000s career. The artist draws a comparison between herself and Barbie, even referring to herself as “Malibu Gaga” at one point in the song. Gaga likens herself to the iconic doll because she felt an expectation to perform and appeal to the public gaze. Her aim was to tell her audience both the public and the music industry that she no longer wants to play this role of a plastic doll, in which she was put in a box and taken advantage of.
represented a larger issue of misogyny many female pop stars in the 2000s had to deal with. Being in the limelight as
attention and harassment were all part of the job. But like the plastic doll Gaga sang about, these women were only expected to dress pretty and entertain; they were not allowed to fully speak for themselves or reveal any kind of
In her 2020 interview with artist Zane Lowe, Lady Gaga explains how she used “Plastic Doll” and other songs within her album to reclaim this fantastical pop star image that was used by the media to shame her. “I am doing an incredibly human thing, even though I feel like a plastic doll. Look at me, I’m so fucking human.” This became Gaga’s mantra when developing this personal album as part of her process of healing; the songs acted as self reflection on her early years in the music industry, a “crazy” era she now feels compassion for. Gaga once believed the ridicule she faced for her substance abuse and self harm was deserved because of the “weird shit” she would do. However, Gaga felt her suffering only proved she was worthy of love as it showed signs of her fragile humanity beneath her celebrity costume.
So when Gaga was open about her battles with sobriety or when Britney Spears had her mental breakdown, much of the public turned against these stars as they had gone out of their “picture perfect” roles. Not only did these women not receive moral support for their problems, they were also blamed for them because of how they had presented themselves in the spotlight. The subject matter of their music or the clothes these pop stars wore were being used against them, as though it was justifiable that they were receiving this negative attention. The idols, having sacrificed most of their autonomy for the public during their career, were now the public enemy as they were now viewed as bad role models for young girls. The dolls that originally entertained thousands were now being shelved.
From a 2022 lens, it's easy to see now that these pop stars were a product of their environment, as the constant barrage of hate and gossip likely exacerbated their poor mental and physical health. Their very human problems were being demonized by the media and the public followed suit because of the above average expectation set for celebrities. This era that normalized this mistreatment only enforced this negative narrative against pop stars, which led to an era of internalized sexism, the popularization of gossip outlets, and overall objectification.
femininity by putting down other girls. Though it could be as simple as hating the color pink or becoming a “tomboy”, the development of this behavior had more serious implications. This kind of misogyny is normalized as a means of rewarding womanhood accepted by the patriarchy and demonizing women’s sexual freedom.This did not happen overnight; rather, teen oriented media in the 2000s encouraged this in fighting, aligning such attitudes to heroines of their stories.
One of the main offenders is the film Mean Girls (2004), which tells the story of Cady Heron, a formerly homeschooled teen that finds herself in the clutches of the “Plastics”, a clique of popular girls that take advantage of her naivety. The aim of the film was to discourage girls from fighting over male attention and instead to empower one another, which was echoed by the character, Ms.Norbury, near the end of the film. Though it occasionally succeeds in this goal, other times, the film is — in the words of Gretchen Wieners— not so fetch; their attempts at empowerment through “slut shaming” contradicts the movie’s feminist values. As Laurie McMillian writes in her essay, MixedMessages: SlutshaminginMeanGirlsandEasyA, the film establishes this clear divide between the behavior of a good girl versus that of a bad girl, specifically when it comes to female desire. The innocent, down to earth Cady Heron juxtaposes with boy obsessed, popular girl Regina George, who is the main antagonist of the film. Most of Cady’s problems begin when she joins Regina’s clique, as she temporarily becomes the antagonist while looking the part, donning mini skirts instead of her usual worn out jeans. Cady returns back to “normal” by the end of the film, where she now prioritizes studying and healthy friendships. Regina receives her own transformation as well, where she leaves the Plastics and joins the Lacrosse team to manage her anger.
Though not apparent on the surface, the girls’ fate implies a problematic message to young girls about their womanhood, specifically what is seen as acceptable to have a happy ending. As mentioned before, much of what is seen as “bad” for Cady is heavily associated with sexuality and hyperfemininity, losing the respect of her friends and crush, Aaron, because she had become what she once hated — Regina. In order to be accepted again, Cady had to return to her former ways, which she was rewarded for (i.e. being friends with Janis again and dating Aaron).
This association of self respect with repressed femininity was similarly valued in the real world, as singers such as Avril Lavigne and Hayley Williams were praised for their “not like other girls'' attitude. While these artists were praised, women that expressed their sexuality through their art were heavily demonized; female pop stars were seen as bad role models by parents because they were “selling their bodies”. When they were in the public gaze, these women were sometimes deemed controversial and criticized for not aligning with an acceptable standard for femininity. In the 2000s, being a female artist comfortable with her sensuality was like a double edged sword; though much of their fame benefitted from being sexually free, it also meant becoming a social pariah. Much of the harassment female pop stars endured would continue under internalized sexism, as many women believe it to be justified.
HER SAY
The rise of reality television and the early internet paved the way for the media to learn about more from celebrities beyond their artistry; indeed, the 2000s was all about exposure as a means of entertainment. If you wanted to hear the latest info about “Brangelina” or Gwen Stefani’s secret makeup routine, it was readily accessible from mainstream news outlets. To be “in the know” about celebrities, all you had to do was either turn on the TV or find a magazine from the nearest grocer. According to a Statista study published in 2012, U.S. magazines were making upwards of 10.5 billion dollars in revenue. No matter the demographic, people wanted to escape from the mundanity of everyday life by reading about the lives of celebrities when they weren’t on stage and performing. They were human after all, so they had their tastes, hobbies, and more importantly — drama. What made celebrity news news also meant invading their private lives in order to keep the society entertained and support their exaggerated beliefs about famous stars.
Outlets for gossip such as TMZ and Access Hollywood used celebrities’ weakest moments to drive their journalism; stars undergoing rehab or being caught in an affair were the bread and butter of these gossip sites. Paparazzi was and still continues to be inescapable for celebrities, usually never asking for permission to ambush these people wherever they step foot in. The public only pushed this narrative of celebrity exposé through their own interpersonal gossip, using the internet to spread damning info varying between exaggerated truth to plain rumor about these stars. I recall much of my time on the internet highway being bombarded with forum posts about Lady Gaga secretly being a man and Kesha being satanist who incorporated propaganda into her music. Everyone treated it so matter of factly, which was inevitable given the internet was still at its infancy, or at least in its era of teen angst; while fact checking was basically non exist, lies and harassment was all the rage. Despite wanting to see humanity in the celeb’s godlike stardom, people will easily turn against celebrities when they learned about the side of them that was not exactly attractive.
This held true for Britney Spears in 2007, where many of these media outlets took advantage of her turmoil in order to make revenue. Having started her career at 17 years old, most of Britney’s young life was constantly under surveillance. But it was at this time where Britney Spears had her breaking point; the pop star was recently divorced, accused of child abuse, and checked into rehab because of her substance abuse. On February 16th of that year, Britney Spear would make headlines by shaving her head and having a public episode. Paparazzi had stormed the hair salon where Britney had committed the act, making sure to capture gossip worthy photos even at her darkest moment. From there on, Britney headed over to the “Body and Soul” tattoo studio, where she spoke with artist, Emily Wynne Hughes. Wynne Hughes, having asked why Britney shaved her head, recalls Britney answering, "I just don't want anybody, anybody touching my head. I don't want anyone touching my hair. I'm sick of people touching my hair". Though she was referring to her hair, Britney’s statement likely applied to her relationship with stardom and how she desires to be left alone; Britney cutting her hair represented her need to find her own control. However, despite Britney’s wishes, this incident would only lead to more attention, with magazines calling the pop star “Britney Shears” and “Unfitney”. Instead of hearing her cry for help, the media took the opportunity to judge Britney and make light of her situation. Britney’s meltdown had become a meme on television and social media, further normalizing the mistreatment of celebrities even in their time of weakness.
Fortunately for Britney, she would get the support she would deserve years later in 2019 with the development of the #FreeBritney movement. Information on Twitter and TikTok got around about the mistreatment of Britney as a result of her conservatorship, which had begun in 2008, a year after her 2007 breakdown. Unlike the past, media coverage was one of many factors that helped Britney and brought an end to her 13 year long conservatorship. Although Britney was able to receive some justice, it’s saddening that such support had to happen
later in her life. Her troubles with mental illness weren’t old news during the 2000s, yet she did not gain any help despite everyone being aware of her battles. It would seem that unlike the culture of today, society was just not as kind as to their celebrities, particularly to female artists. Britney’s tragedy had been made into a comedy, as many did not take her very human problems seriously. The reasoning behind the ignorance connects to my earlier point of how the public sees this celeb mistreatment as justified because of their famous status. In Britney’s case, her constant surveillance and harassment were a product of her environment as both a star and woman.
"I just don't want anybody, anybody touching my head. I don't want anyone touching my hair. I'm sick of people touching my hair".
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GIRL, OBJECTIFIED
As mentioned before, many pop stars during the early 2000s were treated as “plastic dolls”, where they lacked control over their own decisions and were only used for entertainment. Adding to this plastic persona, we have the general aesthetic that is aligned with these artists, which relies heavily on the objectification of their bodies. What usually made these female artists stand out from their male counterparts was that they usually portrayed themselves as seductive and sexually free. Much of their “uniforms” consisted of crop tops and platform heels; basically, it was must in the early 2000s to be both fashionforward and sexy. Though iconic for many reminiscing about this era, one can clearly see the pattern when comparing female artists of pop versus those who were indie and more “down to earth”.
Being provocative went beyond the fashion, where the pop stars would commit to the bit of sexual freedom on stage and their music. Most of their songs emphasized sex and love, specifically where the singer presents herself as the object of attraction to the audience. The commodification of lesbianism was also a method appealing to the male gaze, only done to create shock value and enforce a “bad girl” persona. In 2003, Britney and Madonna shared an onstage kiss at the VMAs. The duo, t.A.T.u. made it their staple to hug and kiss one another in each of their shows. Katy Perry went on to release the popular hit, “I Kissed a Girl” in 2008, where is treats female homosexuality as taboo but exciting. The statement, “sex sells”, applied heavily to these artists, as both their fans and critics would give their upmost attention only when they sexualized their image.