KELLER WILLIAMS LUXURY
LANGUAGE OF REAL ESTATE
December 2024 Year-to-Date
January 1 - December 31, 2024
January 1 - December 31, 2024
Luxury numbers represent transactions over $1 million in the US and Canada.
January 1 - December 31, 2024
LUXURY HOT SPOTS
These numbers represent transactions over $1 million in the US and Canada.
This data is provided on an “as is” basis and KW makes no representation or warranty, and disclaims all warranties, expressed or implied, as to the accuracy, reliability, relevancy, timeliness, utility, or completeness of the data KW has provided to you. KW assumes no responsibility for any errors or omissions in or resulting from the data.
Real Estate
DIGITAL LISTINGS 2024
The Wall Street Journal and Mansion Global provide in-depth editorial coverage that inspires and educates an affluent audience of real estate professionals, sellers and buyers across all aspects of the global property market.
From market news and local listings to design and home technology trends, content is informative, entertaining and incredibly useful as our audience moves from aspiration to action.
OUR REAL ESTATE AUDIENCE:
ASPIRATIONAL AFFLUENT ACTIVE
$4.7M+
own 2+ homes
With an average value for their primary homes of $1.4M ($3.2M for our audience with a $10M+ HHNW) +14% net increase YoY
of readers are planning to purchase a primary residence. . +28% of readers are planning to purchase a secondary residence, +8 pts. vs. last year.
Our Lifestyle and Real Estate coverage is grounded in the core DNA of the WSJ audience – Power, Success, and Wealth. Our reader’s Real Estate investments are direct reflection of the lives they lead and the legacies they build through their investments. Our market coverage provides breaking industry news, global and local listings, as well as design and home build trends. Readers come to us for inspiration–and information–as they consider and take action on their next Real Estate purchase.
Reaching qualified, in-market buyers across our full digital network.
59.5M+
WSJ Digital Network Monthly Uniques
61% Of WSJDN readers are millionaires
49%
Have an HHI of $200K+
$2.4M Average HHNW
7.1M Plan to build/buy a home in the next 12 months. 17% more than the avg. affluent reader
$410BN
Spent on home & garden annually
With our affluent unique visitors on Mansion Global, this platform gives you the best opportunity for your listing to reach the most qualified buyer.
Digital Listings Amplification
Listings are featured across The Wall Street Journal and all international sites: WSJ U.S, WSJ India and WSJ’s Chinese & Japanese Language Editions.
Listings are featured and searchable on the Barrons.com homepage, surfacing your property in front of the most influential investors, executives and financial advisors in the world.
Listings are featured and searchable on Penta, which delivers inspiring luxury & wealth content tho HNW individuals who want to spend their money with passion & purpose.
Listings are featured and searchable on MarketWatch’s homepage, and on the Personal Finance Real Estate & Retirement Real Estate pages — alongside newsworthy personal finance content.
