Samsung banks on samsung pay as key telecom differentiator

Samsung banks on Samsung Pay as key telecom differentiator

Samsung banks on Samsung Pay as key telecom differentiator on Business Standard.

Another eight devices are in the pipeline to be launched very soon

Technology news At a time when nearly 200 telephone handset brands have decimated the importance of hardware features, market leader Samsung is raising the pitch with its patented Samsung Pay service.

Having launched the payment service in late March with a handful of premium devices, it now plans to extend this to its affordable segment. It started the process on Wednesday with the launch of a new model, Samsung J Pro, with Samsung Pay. Sources say most of its coming models will offer the service.

"Samsung Pay is a patented application and is the new focus area for Samsung in India," a source said.

As hardware features seem to be increasingly taking a back seat when it comes to a buying decision, Samsung is considering its Pay service as a key differentiator, one that would enhance sale of its handsets. It has launched six new devices in 2017 and another eight are in the pipeline, including its flagship Galaxy Note 8.

"We will consider extending Samsung Pay to our future devices. Currently, we are studying the user patterns," said Sumit Walia, director of mobile business at Samsung India.

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