Oneplus hardware to camera details

From hardware to camera: OnePlus takes wraps off 'flagship phone of the year'

From hardware to camera: OnePlus takes wraps off 'flagship phone of the year' on Device was unveiled today at 9:30 PM IST in the US; OnePlus 5 will be open to all buyers

Technology news The rumours and speculations over the muchawaited flagship smartphone OnePlus 5 are expected to be put to rest today.

Pete Lau, co-founder and chief executive officer of OnePlus, is expected to answer all questions related to the flagship device tonight at 9:30 PM IST through a recorded webcast from the United States.

While the official India launch is still two days away, tonight’s event is expected to satiate thousands of prospective buyers and smartphone geeks across the world who have been waiting to put their hands on the latest device from OnePlus’ stable.

OnePlus, which started its journey only three and a half years ago in December 2013, gained popularity in India with its very first device, the OnePlus One launched in mid-2014.

The following models – One Plus 2 (released in August 2015), One Plus X (November 2015), OnePlus 3 (June 2016), and OnePlus 3T (November 2016) – have managed to maintain the momentum for the brand in India.

Growing popularity, backed by praise from the users of its devices, has helped OnePlus quickly shed the tag of a newcomer in the market and has also aided its brand building.

Unlike many other popular Chinese players like Xiaomi and Lenovo, OnePlus focuses on challenging premium brands like Samsung and Apple, both in India and abroad.

According to market analysts and reviewers, the brand has so far done well on that front, with its value for money proposition still a key weapon in a competitive market like India.

Analysts like Tarun Pathak from Counterpoint Research say that while the momentum is with OnePlus, if the brand manages to tide over the months leading up to the festive season (which starts from August 2017), it could just turn out to be the flagship smartphone of the year.

Analysts, globally, are of the same view. Let’s have a look at what OnePlus has to offer this time that can help it beat competition from the Samsung Note 8 series, Apple iPhone 8 series and Sony Xperia handsets that are in the pipeline this year.

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