Down under, 'King' Kohli is thunder: Why Aussies are going gaga over Virat
Down under, 'King' Kohli is thunder: Why Aussies are going gaga over Virat on Business Standard. The Indian skipper's exploits apart, the broadcasters may have little choice: With local stars Smith and Warner banned, they might grab some eye balls by creating excitement around the visiting star
Latest News The Australians are doing the unthinkable. They are actually lionising the Indian cricket captain, calling him ‘King’ Kohli and using the footage around his exploits with the bat to ask if he will be the first ever Indian Test captain to win a series in Australia. Fox Sports, the official Australian broadcaster for the forthcoming tour of India Down Under, has been running a promo film over the past few days celebrating the success of Virat Kohli, and portraying what a visual delight he is to watch as a batsman. The accompanying digital campaign centres around ‘Will @imVkohli reign supreme in Australia! #FoxCricket’. But it is the TV commercial that is more effusive. A collage of spectator shots interspersed with Kohli’s batting footage has supers that say, ‘The King is coming’, ‘The World’s Best Batsman Is on Fire’, ‘Fastest ever to 10,000 ODI runs’, ‘2018 ODI Average 133.5’, ‘The first India Test Captain To Win a Series in Australia?’, ‘See every Ball of Kohli this Summer’, ‘Only on FOX Cricket’, ‘King Kohli Australia’, ‘T20 Series begins Wednesday Nov 21’.
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