MARKETING PROPOSAL
50 COOLANGATTA ROAD COOLANGATTA (KIRRA)
PREPARED FOR VICTORIAN RAILWAYS INSTITUTE INCORPORATED
Dear Kathryn & Colleagues,
Thank you for the opportunity to provide a submission pertaining to the proposed marketing of your 9 Lot residential property ‘Larimar Kirra’.
DJ Stringer Property Services is fully Licensed in both QLD and NSW and only employs experienced and licensed personnel through all divisions and has been servicing the Southern Gold Coast & Tweed districts since 2001.
We uphold the most ethical conduct in all dealings and have sound relationships with all fellow agents, financial institutions, Solicitors and Valuer’s who regularly rely on our extensive market knowledge.
DJ Stringer Property Management portfolio has just surpassed 1,100 properties under management, including our subsidiary holiday company Gold Coast Holiday Homes.
In addition, we are proud to be the region’s leading independent agency as well as being named 5 years in a row by REB as one of Australia’s top 100 agents.
We look forward to working closely with you to achieve an optimum sale price and discussing this proposal with you in further detail.
Kind Regards
David Stringer Principal 0418
150 731
david@djstringer.com.au
PROPERTY PARTICULARS
• Configuration 9x2 bedroom Strata Titled units, each with 1 bathroom & 1 balcony (terrace on ground level)
• Three levels with internal stairs
• On grade parking for 9 cars (not exclusively designated)
• Land size 1012m2
• Unimproved land value (UCV) as rated $1,850,000
• Zoning Medium Density Residential (3 levels)
• Lots 1-9 BUP 8939
LAND & BUILDING MARKET VALUATION
• Land value
$3,500,000
• Building improvements $2,700,000
• (approximately calculated at 75m2 per unit (total 675m2) x $4000m2 + parking area)
• Total $6,200,000 / $688,888 per unit
COMPARABLE SALES EVIDENCE
• 4/31 Coolangatta Road Sold June 2025 $710,000
• 8/39 Coolangatta Road Sold Dec 2024 $775,000
• 10/28 Coolangatta Road Sold May 2025 $799,000
• 12/28 Coolangatta Road Sold Jan 2025 $655,000
• 73 Coolangatta Road Sold Dec 2022 $2.9M (most recent small complex sale by DJS comprised of 4 original 2br flats on 546m2)
RECENT NOTABLE SALES BY DAVID STRINGER
Some of our recent sales success includes:
• Bluewater on Pacific - 174 Pacific Parade
• Seychelles - 102 Pacific Parade
• Crest on Pacific - 96 Pacific Parade
• Ivory Shores - 2 Ivory Crescent
• Navini - 313 Pacific Parade
• 4 Archer Street – NK Apartments
• 784 Pacific Parade
• 1-5/794 Pacific Parade
• 182 Marine Parade
• 50 Eden Avenue
• 3/341 Golden Four Drive
• 155 Golden Four Drive
• 41 Eden Avenue
$14,080,000
$14,245,000
$9,200,000
$8,670,000
$7,150,000
$7,875,000
$3,450,000
$3,150,000
$3,800,000
$3,225,000
$3,945,000
$3,100,000
$4,450,000
MARKETING
We are fortunate to have our own in-house marketing team which customises all marketing to ensure it is fresh and reaches the widest possible target market.
Core marketing for your property will include:
• Special panoramic drone photography
• Floor plan for each unit
• Site plan of the building improvements and land
• Premier listing on major website portals such as www.realestate.com.au & www.domain.com.au
• www.realestate.com.au Audience Maximiser –populates through social media
• Large 8’x6’ photographic signage with solar light on Coolangatta Rd, plus 6’x4’ sign on Bolton St.
• Prestige colour brochures
• Access to 25,000 data base / weekly updates for inspections etc
• Social media campaigns until sold
• Prominent window display / main street office in Coolangatta
COMING SOON PROMOTION
Given the busy Christmas period looming, we propose that the property be exposed as a ‘coming soon’ for sale opportunity prior to Christmas, which will substantially increase buyer enquiry over the festive season.
This would include offering the entire complex as a whole, as well as accepting registrations to purchase each Lot individually, prior to instigating the Body Corporate structure. We would then provide feedback to the level of enquiry so as you can make informed decisions surrounding which is the best option going forward.
Moreover, it will also allow prospective purchasers, to have sufficient time to undertake their due diligence well before the property hits the formal market, if required – of course any fruitful offers can also be provided to you during this time for your consideration.
Marketing would include the following:
• All photography
• Floor plan & site plan
• Signage
• DJS website listing
• Social media
• Prestige brochures
METHOD OF SALE
There are 3 main methods of sale that you could adopt for your property.
1. Private Treaty with a set list price or guide
2. Public Auction (on site)
3. Expression of Interest (usually with a closing date)
Whilst a Public Auction could well be considered, we feel in this instance that a Private Treaty method of sale, with a price guide of $6.4M for the whole complex or marketed with individual unit prices (total approximately $6.625M) will yield an optimum sale price, for the following reasons.
• It shows transparency surrounding pricing from the outset
• It allows greater flexibility for buyers such as, settlement, terms & conditions (which are not possible with an Auction).
• We can negotiate privately with multiple buyers in a multiple offer scenario to obtain the best price & terms.
• A sale can be achieved at any time with terms that suit you, rather than waiting for the outcome of an Auction which is heavily reliant on what occurs on the day of the Auction.
• There is no ceiling on the eventual sale price/s.
As advised, should the seller wish to adopt another method of sale such as an auction and or a different price expectation, we are happy to discuss this with you in more detail.
TERMS OF AGENCY
• Selling fee 2% + GST of Contract/s price
• Exclusive Agency 60 days
• Marketing $1,000 per unit at settlement or if sold as a whole complex to a maximum $7,500 payable at settlement
