branding book - lotuskonec

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

Lotuskonec.

B RAN D IDE N T I T Y

DILA F. HASAN DESIGN

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

ABOUT PROJECT

Lotuckonec is a branding experience agency which targeted to The Government also younger communities. Their services includes event solutions and creatives such as; live events, virtual and broadcast events, design productions, and many more. Their goals is to expend the experience of their clients.

So they wanted to develop their brand image. Combining their ethical work involvement with their previous clients for their hopes of Lotuskonec future.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

OBJECTIVE

Conceptualize and Imagining the brand visual identity aligned with brand story.

Building strategic branding system, brand rationale and brand story to strengthen the core value of the brand, to support Lotuskonec brand image.

Come up with effective brand development system to align the brand visual identity with brand core value, brand story and targeted customer (emotional).

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

The greatest achievements are those that benefit others.

D E N N I S WA I T L E Y

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

T h ese dee p -wa te r e m e rg e n t p l a n ts have roots that grow deep u n de r wa te r i n p l a n te rs. T h ey h a ve the abilit y to bloom leaves an d f lowe rs th a t s p rea d u p o n th e surface, prov iding f ish and oth e r i n h a b i ta n ts w i th sh a d e a n d cover f rom predators.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

Brand Strategy

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

COMMUNITY BASED

MOTIVATED EMPOWER

VISIONARY

HONEST

INTEGRITY

HYPE ETHICAL

ENGAGING

HUMBLE

DYNAMIC

YOUTHFUL DEDICATED SOPHISTICATED MODERN

PROGRESSIVE ACTION

SMART

REL ATABLE

IMPACTFUL UNITY

FRIENDLY

FLEXIBLE

GENIUNE

INNOVATIVE

APPROACHABLE DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

GOOD MODELS - ALIUS

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

GOOD MODELS - GOJEK

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

GOOD MODELS - DYNAMO

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

LOOK & FEEL - IMPACTFUL

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

LOOK & FEEL - HUMBLE

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

LOOK & FEEL - YOUTHFUL

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

Logo Design

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

Do Good and Good Will Come to You That’s a dream Lotuskonec thinks is worth dreaming. It motivates Lotuskonec to manifest other solutions, expertise and products (like virtual and broadcast events) that leaves you feel pleasant - and joyful - for people to contribute to that dream. To help build a much more positive, stronger and happier ways of life through their own experiences for future generations to enjoy.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

VISUAL DIRECTON - LIMITLESS

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

TYPOGRAPHY DIRECTON - CLASSIC

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

SUPERGRAPHIC DIRECTION - FLEXIBLE

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

THE PROCESS

The challenge was to create an icon or a shape that was so organic that had a connotation of positivity and depict it as sophisticated, modern and youthful as a company that will never stop evolving.

Combining basic shapes base with their values such as humble and simplicity from the Lotus Flower, it organic shapes would potray a unique icon for Lotuskonec modern side.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

THE PROCESS - INTERACTIVE BASE

Basic Shape

Interactive Shape

Lilypad / Interactive Base

*The interactive base/Lilypad could and should be an additional elements to support Lotuskonec key visual.

See page on “Colours” on how to use it.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

THE PROCESS - ICON

Organic Shape

DILA F. HASAN DESIGN

Modern Shape

Connect Button

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

THE PROCESS - MODERN ICON

Lotus Flower + Connect Icon

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

THE PROCESS - MODERN ICON

Modern Shape

DILA F. HASAN DESIGN

Lotus Flower + Connect

Lotuskonec Icon

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

THE PROCESS - LOGOTYPE

Lotuskonec

GILROY TYPEFACE + BALOO BHAINA TYPEFACE

See page on “Typography” on how to use it.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

Logo

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

THE FINAL RESULT

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

Typography

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

BRAND PRIMARY TYPEFACE

The primary brand typeface is the key component in brand communication as 80% visual communication happen through type.

Considering the impact of typography on recall, it has to be distinct and should carry the essence of the brand. Considering the application of any typeface for Lotuskonec, it is not just about the brand recall, it has to speak several languages as well. At the same time it has to be legible in all formates.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

BRAND LOGO TYPEFACE

GILROY

GILROY + Lilypad Base

GILROY + Lilypad Base

GILROY

DILA F. HASAN DESIGN

BALOO BHAINA

Branding Experience Agency

BALOO BHAINA

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

BRAND PRIMARY TYPEFACE

GILROY Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic

The primary brand typeface can be use in any format and other platforms of visuals.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

BRAND SECONDARY TYPEFACE

Playbrush Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz 1234567890 Please take note for the primary and secondary brand typography they both can be match together as long the function doesnt missleads the meaning. Playbrush can only be use on an emphasize, spesific wordings and with brighter colours.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

Colors

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

INTRODUCTION

Just like Lotus Flower and Lilypad that support each other to bring good benefits to it surroundings, the more they connect with each other the more good they will bring.

In brand communications, Lotuskonec is moving towards a much more modern, fun and positive involvements. We use a nuanced communications palette that describe their uniqueness, with just enough options to keep things feeling fresh, yet coherent.

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

COLOUR DIRECTION - VIVID

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

PRIMARY COLOURS

DILA F. HASAN DESIGN

CMYK

:

2 5 17 0

CMYK

:

0 2 6 1 00 0

CMYK

:

0 9 6 1 00 0

CMYK

:

8 6 4 4 1 00 5 1

RGB

:

248 237 215

RGB

:

248 192 0

RGB

:

252 31 1 8

RGB

:

1 0 69 2 8

HEX

:

# F 8 E D D7

HEX

:

#

HEX

:

#FC1F12

HEX

:

#0A451C

LAB

:

94 0 1 2

LAB

:

81 1 1 81

LAB

:

55 77 64

LAB

:

25 -27 18

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

SECONDARY COLOURS

DILA F. HASAN DESIGN

CMYK

:

68 7 0 0

CMYK

:

4 3 3 1 00 0

CMYK

:

4 0 91 0

RGB

:

0 184 240

RGB

:

1 61 1 9 9 5 1

RGB

:

252 23 7 4 6

HEX

:

#00B8F0

HEX

:

# A1 C 7 3 3

HEX

:

#FCED2E

LAB

:

69 - 2 5 4 0

LAB

:

75 - 2 8 6 4

LAB

:

93 - 9

83

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

Branding Experience Agency

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

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BRANDING CONCEPT

20 . 11 . 2020

Brand Experience Agency

DILA F. HASAN DESIGN

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

Applications

LOTUSKONEC

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BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

|

BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

|

BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

|

BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

|

BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

|

BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.

LOTUSKONEC

|

BRANDING CONCEPT

DILA F. HASAN DESIGN

20 . 11 . 2020

THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.