Brand GuidelinesIdentity ZEWAY
Zeway brand guidelines
Mission Vision Values
To provide our clients with undemanding and customisable solutions to manage waste through reusable packaging. To make the world aware about waste management by reusing and initiate the step towards zero
Towaste.become the go-to packaging solution for waste management and plastic waste reduction. to become a complete zero waste packaging solution brand in a world which is working towards becoming plastic waste-free Convenience for clients Committed to a zero waste world Passionate to make a change through reusable means Zeway - the zero ‘wayste’ brand
The Way Zeway brand guidelines Manufacturing Plants Distribution Centres Last mile deliveriesCustomerCleaning & MaintenanceReturned via pick-up
Zeway - The Logo
Zeway (Zero Wayste), according to us and our clients, aims to be the first strategically designed way towards zero waste in the NCR. Taking our young and serious professional target audience into mind, the logo has been designed to look sharp, serious, dependable and ready to initiate the change.
Zeway brand guidelines
ZEWAY
The typefaces used by the brand have been carefully selected considering the tone of voice the brand aims to show to it’s audience - a caregiving, enjoyable, responsible, performant, bold and trustable one. The main families used are DM Sans and Grip2X for the logotype Typeface DM !,./’”;:[]{}<>?()1234567890WwXxYyZzQqRrSsTtUuVvLlMmNnOoPpFfGgHhIiJjKkAaBbCcDdEeBoldSans !,./’”;:[]{}<>?() !,./’”;:[]{}<>?() 1234567890 1234567890 WwXxYyZzQqRrSsTtUuVvLlMmNnOoPpFfGgHhIiJjKkAaBbCcDdEe AaBbCcDdEe FfGgHhIiJjKk LlMmNnOoPp QqRrSsTtUuVv WwXxYyZz DM RegularSans Grip2x Regular Zeway brand guidelines
Color Palette
Primary Color Palette Our primary color palette has been carefully chosen to work in harmony and work with the overall visual look of the brand and the logo. The nature inspired color palette emphasizes on our clients’ aims to reduce wastage and select healthy and eco friendly methods in all walks of life EggshellMingAquamarinestrengthenergycalmwarm HEX - #F3EFD0 R 243 G 239 B 208 R 148 G 255 B 224youthfulhopefulsoothingclarityfreshnessvitality HEX - #94FFE0 fluidity reliableregenerative HEX - #34647B Zeway brand guidelines R 52 G 100 B 123
Graphic Elements and Communications
Compositions The main elements in the brand have been designed through dots and directional flows, keeping in mind Zeway’s zero waste methods and their way to a zero wasteworld.Zewaybrand guidelines R 52 G 100 B 123 fluidity reliableregenerative HEX - #34647B
Logo Elements and Colors ZEWAY ZEWAY ZEWAY Zeway brand guidelines ZEWAY ZEWAY ZEWAY ZEWAY
Communications Zeway brand guidelines#ZewayToGozeway Delhi NCR Discover the reusing framework and what’s coming next with Zeway Daily ZEWAY Discover our list of products to supercharge your future. Created by the Zeway team and community.#ZewayToGoCHOICES zeway Delhi NCR
Communications - Packaging Zeway brand guidelines
ZEWAY Digvijay Shukla - Communication Designer Zeway Packaging Solutions C-75, Sector 8 Noida, Uttar 201301Pradesh