What Is Digital Marketing? The Terrible Misunderstanding Although the definition of digital marketing is very common, the function of DM is extraordinary. Learn what it means to effectively use push and pull strategies in digital marketing! To explain, digital marketing is defined as the use of digital resources that can calculate effectiveness to promote products, brands and services. Such digital resources include: Web, email, video, RSS, instant messaging, social platforms, podcasts, and mobile devices such as smart phones. There is much debate about whether to include television and digital billboards on the list. Of course, they are digital technologies, but digital marketing is considered easy to quantify. This means it's easy to list how many people saw marketing messages, how many people took action, and how many people made purchases. Of course, with TV and digital billboards, customers may see the message, take action and buy, but it is not possible to calculate the exact number of people who took action. You cannot quantify the results of marketing messages in any real way. Therefore, they are not true DM methods. The ability to quantify the results of a marketing campaign is the biggest difference between marketing and digital marketing. This is why DM has dramatically changed the marketing industry!
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Digital marketing is not a new field in marketing, but a new face of marketing. In DM, there are two types of services. There are Push DM and Pull DM. Push-pull strategies in digital marketing
Push DM-The push strategy in DM is to use advertising to push people to a product, service or brand. For example, a digital marketing message can be an email, RSS feed, or Facebook post with a blog / site link. The benefit of digital sales marketing is that it can target "lead customers" or people already on your list. It targets your niche. In addition, you can personalize the message. For example, you can say hello to everyone in your email, "Dear ______". Finally, it's easy to track the performance of such campaigns.
The disadvantage of push marketing is that it has fewer audiences and usually requires more time, money, and energy to integrate. Pull DM-The pull strategy in digital marketing is where potential customers must perform activities to find corporate marketing content. For example, a potential customer might find your blog or article through a Google search. Or, a potential customer might like what you post on a social media platform and then decide to check out your product.