Important google Algorithms

Some Important Algorithms & Terms Used In SEO

What is Keyword Stemming?

Keyword stemming refers to Google's capacity to recognize and understand the different forms of the same word in a specific search query. Instead of showing results only for the exact terms that you typed in, SERPs will also include other variations of the original word.

What is LSI ?

LSI (Latent Semantic Indexing) keywords are words and phrases that are semantically related to the main keyword of a piece of content.

LSI are used to help search engines understand the context and meaning of a piece of content, and to

Tools used in SEO Tools used to check websiteBacklinks • Google Search Console – Free Tool • Google Analytics – GA-4 – Free Tool • SCM Rush – Paid Tool • Alexa – Paid Tools • Open site Explorer- Paid Tools • AHREF – Paid Tool

SEO Technique & Type of SEO • White Hat SEO • Black Hat SEO Factors of SEO • Grey Hat SEO– On • SEO Page • SEO – Off Page

What is DISAVOW TOOL? Disavow is a request for Google to ignore Low Quality & Bad Quality & Paid Backlinks from Indexing Or ranking in the search results.

And Google Disavow Tool is Used to remove those Backlinks

SEO Mistakes As Per MATT CUTS - No Domain Name Website / Website not crawlable - Not Having Right Keywords on Website - Not Having Compelling Content / Original Content - Not Having Right Title and Description (should be in permitted word count) - Not using Webmaster Resources

What is Blog Flipping?

Online Sale-Purchase of websites page, website or blogs are called as Blog Flipping

In other words, changing of ownership of website, website page or blogs are known as Blog Flipping

What is Keyword Prominence?

Placement of proper Keywords in TITLE, DESCRIPTION TAG or in Website Content is known as Keyword Prominence

What is Panda Dance?

On Daily basis Google launches small updates related to Panda is called as Panda Dance.

This was 1st launched on 11 Jun 2013

What is Google Dance?

Sometimes Google confuses to provide the exact ranking status of our websites, because our website page continuously keeps on fluctuating in terms of ranking from page to page i.e., sometime its shows on 1sr then 3rd then 18th then again on 2nd again on 22nd likewise then such a situation is termed as known as “Google Dance “.

And When it is Noticed , we make nessasary Changes in our Off Page SEO Strategy - We Stop Directory & SBM Submission Completely

What is Google Sand Box Effect?

When you launch a new website, it goes without saying that it won’t automatically top the search engine results pages.

But, around 2004, digital marketers started to notice that it was taking much longer than expected for their sites to start ranking, despite the fact that they were using the best SEO techniques and efforts.

Even when a website was indexed, it had a good number of backlinks, and it had plenty of content with high-ranking keywords, the site still wasn’t appearing on Google search engines, even if it was appearing on Yahoo or Bing.

This effect was named the Google sandbox and is believed to be a filter or part of the Google algorithm that doesn’t allow new websites to

What is Panda Update Algorithms This update is related to content duplicacy and it provide – VE impact if we use duplicate or copied content in our website (This Algorithm is only applicable to text content) Recent panda updates Dates: 24 Feb 2011 – 1st Launched in US by Google & only 11.8% websites were given -VE impact.

11 Apr 2011, 10th May 2011, 16 Jun 2011, 23 Jul 2011, 21 Dec 2011, 15 Mar 2013.

What is Penguin Update Algorithms?

Penguin Update

This update is related to Back Links. If we are creating the paid or lowquality back links then this algorithm provides -VE impact on our website.

What is Phantom Update Algorithms ?

It is a combination of Panda & Penguin Updates & On 9 May 2013 Google launched both these updates.

What is Pay Day Loan?

This Algorithm provide -VE impact on Loan Websites, Casino Websites, Gaming Websites, & Porn Websites.

Google launched this update on 11 Jun 2013 only in UK .

What is Multiweek Update?

On weekly basis Google launches small updates which is known as Multiweek Update.

This update was 1st launched on 27 Jun 2013.

What is Panda Recovery Algorithm Update?

In this update Google does not provide any VE impact to the website. But it completely removes duplicate content and keeps the unique one’s and update its server.

It was 1st launched on 18 Jul 2013.

What is Humming Bird Update?

It is a major update of Google. It was launched in 26 Sep 2013.It is a new search platform which allow us to search queries in our own preferred language i.e., Natural Language. This update also helped in creation of more effective and more relevant contents without duplicacy. Also added more strength to long tail Keyword.

What is Pigeon Bird Update ?

The overarching goal of the Google Pigeon update was to boost the quality of local searches to deliver more relevant, accurate results to users. It was engineered to tie the local search algorithm to the web algorithm

What is Rank Brain Update ?

RankBrain is a machine learning-based search engine algorithm, the use of which was confirmed by Google on 26 October 2015.

It helps Google to process search results and provide more relevant search results for users.

It Works On 2 Parmenter's a. CTR of Your Website

What B.E.R.T Update ?

BERT, which stands for Bidirectional Encoder Representations from Transformers, Which is based on Transformers, a deep learning model in which every output element is connected to every input element, and the weightings between them are dynamically calculated based upon their connection.

What is Medic Update?

The Google Medic update was a Google algorithm update in late 2018. While the update affected numerous industries, most of the webpages that were affected were Your Money, Your Life (YMYL) pages.

Pages that can potentially impact the future health, happiness, or wealth of users are classified as “Your Money, Your Life” pages and therefore undergo a higher level of scrutiny from Google search crawlers.

The following are considered YMYL pages: •Shopping or fitness training pages •Financial information pages •Medical information pages •Legal information pages •News articles or public/official information pages important for

What is E.A.T Update?

E-A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google's Search Quality Rater Guidelines—a 168page document used by human quality raters to assess the quality of Google's search results.