Seven Things You Didn't Know About Digital Marketing Course

Seven Things You Didn't Know About Digital Marketing Course

Key Points  What is Digital Marketing?  Benefits of Digital Marketing  What does Digital Marketing Consist of?  Search Engine Optimization (SEO)  Pay Per Click (PPC)  Social Media Marketing (SMM)  Digital Marketing Measurement  How Digital Marketing Evolved

www.digitalvishnu.in 2

What is Digital Marketing? www.digitalvishnu.in

“ “The promotion of Business products or services on Internet via digital equipments like Mobile, Desktop, Laptop .”

4

www.digitalvishnu.in

What is Traditional Marketing? www.digitalvishnu.in

“ “The promotion of Business products or services via newspapers, radio, TV, pamphlet, bill boards”

4

www.digitalvishnu.in

What are the Benefits of Digital Marketing?

When compare with traditional marketing Global reach Lower investment Trackable,measurable results Message to target audience only Documentation softcopy – access any time Customer interaction via social media is high Improved conversion rates  No Interruption Two way communication – Live Class 5

www.digitalvishnu.in

Digital Marketing Objectives 1.Reach the right audience 2.Engage with your audience 3.Increase Conversion rate – You can convert more readers/viewers/followers into customers 4.Ensure efficient spending on your campaign/ads 5.Maximize return on investment (ROI) www.digitalvishnu.in 8

What Does Digital Marketing Consist of?

Website design (user experience) Search engine optimization (SEO) Pay per click (PPC) Social media marketing (SMM) Email marketing Mobile Apps

www.digitalvishnu.in

Analytics 9

What is search engine optimization (SEO)?

Search engine optimization (SEO)

is the

process of getting traffic from the

“free,”

“organic,” or “natural” listings your website on top of the search engines result page.

All major search engines such as Google, Yahoo, Ask and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on user searched relevant information by search query. Or keyword 8

www.digitalvishnu.in

Search Engine Optimization

our office

11

www.digitalvishnu.in

What is Pay Per Click?

Pay per click (PPC) is a type of online advertising that is used to show your ads on a search engines result page, where the advertiser only pays if a user clicks on their ad. Hence the title, 'pay per click'. Advertisers place bids on keywords or phrases. Advertiser show their ads through target audience based on demographics. PPC provides immediate result. www.digitalvishnu.in 12

Pay Per Click ∙

Advantages

∙ Disadvantages  No guarantees

 Very fast  Get targeted visitors within

 Heavy competition

hours (sometimes minutes)

 Can yield highly profitable results

 You pay regardless of any sales

 Great testing platform and can be

 Competitive keywords demand higher

bids

highly targeted

 Time of day

 Restricted to text and image ads

 Geographic area

 Traffic stops when you stop paying

 Keywords and phrases

www.digitalvishnu.in

 Immediate feedback 13

What is Social Media Marketing?

Social media = a social instrument of communication.

Social media is a medium or instrument for communication between one to one or one to many, like a newspaper or a radio. Here,facebook,twitter,instagram,hike etc.

www.digitalvishnu.in 14

Social Media Marketing

∙

Advantages

 Targeted traffic

∙

Disadvantages



More time consuming than SEO

 High return on investment (ROI)

and PPC

 Does not require specialization or vast technical skills  Ability to go viral therefore high visibility



N o short term ROI



Everything is public



Ineffective use = brand credibility loss

 Cost effective (only time and effort)

www.digitalvishnu.in 15

Marketing Measurement

ROI (Return on Investment) Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign. ROI tools

Google analytics Google webmasters tools Google adwords Social media monitoring tools Email monitoring tools www.digitalvishnu.in 16

Scope of Digital Marketing in India

www.digitalvishnu.in 17

Digital Marketing Salary in India

www.digitalvishnu.in 18

Digital Marketing Jobs in India

www.digitalvishnu.in 19

Thanks!

For more information visit my website…

Email: digitalvishnu17@gmail.com Web site: https://www.digitalvishnu.in

1

www.digitalvishnu.in