How to Find Your Target Audience on Instagram Instagram is a powerful platform for businesses of all sizes to reach their target audience. But how do you find your target audience on Instagram? Here are a few tips: 1. Define your buyer persona. Who is your ideal customer? What are their demographics, interests, and needs? Once you know your buyer persona, you can start to target your content to them.
2. Use Instagram's search function. Search for hashtags and keywords that are relevant to your target audience. This will help you find users who are interested in your products or services.
3. Look at your competitors. Who are your competitors following on Instagram? Who is following your competitors? These are all potential customers for your business.