6 SEO Tips for 2022 and Beyond

6 SEO Tips for 2022 and Beyond Each year brings new opportunities for our brands and clients to re-evaluate and refine our SEO strategies that are more targeted and influential. It is estimated that 53% of all website traffic comes from organic search, and as a result, investing in SEO remains a valuable and affordable investment for brands that want to increase their market share and revenue.

As Google updates its algorithm regularly and the competitive landscape of keywords changes constantly, our SEO strategy needs to stay very close. If you want to see more SEO success in 2022 and beyond, keep these SEO tips in mind when adjusting and targeting your digital strategy.

1. Give priority to high quality content Although Google's algorithms are updated regularly, their northern star will always remain the same: quality. Google wants to rank and promote web pages that provide users with useful, valuable and relevant information.

To rank high in search results, your team needs to prioritize the quality of your web pages over anything else.

2. Invest in your page experience The quality of a web page depends not only on the content, but also on how the page works for users. With Google's recent page experience update, the technical performance of your web pages is even more important for SEO success in 2022.

3. Targets long-tail and low-match keywords If you are deploying an SEO campaign in a highly competitive market, it may take more time and power building before ranking on page 1, especially for competing keywords in your industry.

So in the meantime to start driving traffic to your website, find low competitive or long-tail keywords that share the same search purpose but are more realistic to rank. This often takes more time and research, but it's worth starting to earn clicks faster. When you build your site authority, you can rank for more competitive terms in the long run.

4. Bring AI solutions into your SEO strategy AI solutions can solve the biggest challenges of marketing: personalization, content creation on a scale, and understanding a large amount of data.

Bringing AI into your Martech stack is essential to grow faster and outperform your competitors in less time. Some of my favorite SEO tools use AI, NLP, and machine learning technology to make web pages more competitive and more ranking.

Try out free trials of tools like SearchAtlas, CopyAI or BrightLocal to get an introduction to the competitive benefits that AI can bring to your SEO. 5. Improve your SEO analytics How can you improve your SEO if you do not have a complete picture of your current keyword rankings? The Google search console is one of the best tools available to find out which keywords generate the most traffic and where the unused traffic opportunities are.

You can use the tool to identify any pages on your website that have high impressions but have low organic traffic. This usually means that Google shows content for a lot of searchers, but your ranking position is not good enough to get real clicks.

Creating backlinks to those pages or improving their quality and integrity can mean a huge influx of traffic to your website.

6. Launch a digital PR or link building campaign Despite the strong quality content, Google's # 1 ranking factor is still the number of unique referring domains that point to your website. Acquiring backlinks is an important part of SEO and is one of the best and fastest ways to see high rankings in SERPs. Unless you have an SEO, content marketing or public relations team looking for backlink opportunities, you will miss the opportunity to elevate your average position in all your keywords.

Look for popular publications in your industry to collaborate, provide thought-provoking leadership, or gain press coverage. The more authentic and popular your referral domains are, the more likely those backlinks are to be indexed by your site authority.