Complete Digital Marketing Modules

India’s 1st Advanced & Practical Digital Marketing Training

Presentation On

“Digital Marketing”

 Introduction to Marketing

I N D E X

 Digital Marketing  SEO  SMM  SEM  Google AdWords  Google Analytics  Webmaster  Affiliate Marketing  Email Marketing

Introduction to Marketing

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Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.

SEO techniques are classified into two broad categories:

• White Hat • Black Hat SEO

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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results

pages (SERPs) primarily through paid advertising

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Basic parameter 1. CPC- Cost Per Click 2. CPM-Cost Per Thousand Impression 3. CPA-Cost Per Acquisition 4. CTR-Click Through Rate 5. CR-Conversion Rate 6. ROI-Return On Investment

7. QS-Quality Score

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• Litmus.

• Mail Chimp.

• Reach Mail.

• Target Hero.

• Mad Mimi • Cake Mail • Mailjet.

• Flash issue • Many more….

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Call Now:

020-65334545 8983765316

Visit: Digitaltrainee.com Email: Info@digitaltrainee.com Address: Digitize Brand - 2nd Floor, 7/3, Manohar Apartment, Behind Lagu Bandhu Jewellers, Near Nisarg Hotel, Nalstop , Karve road, Erandawane, Pune – 411004

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