October Issue 2015 by Digital Terminal

INDIAâ&#x20AC;&#x2122;S LEADING IT NEWS MAGAZINE

DT DIGITAL TERMINAL www.digitalterminal.in

Cover Story

Face2Face The Core Strength of DIGISOL is Networking

Industry Ready to Tap Festive Season Mad Rush

Ms. Arati Naik, COO, Smartlink Network Systems Ltd.

Distributed in India by

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INDIA’S LEADING IT NEWS MAGAZINE

VOL-6, ISSUE-20, 05TH OCTOBER -2015

CONTENT 06

DIGITAL TERMINAL

Publisher & Editor

Rajeev Ranjan

Executive Editor

Jyoti Janda

Associate Editor

Rita Sharma

Consulting Art Direction :

Vikas Sharma

Visualiser

Akriti Arora

Senior Graphic Designer :

Vikash Kumar

Graphic Designer

Gopal Mandal

Administrator Head

Priyanka Singh

Production Head

Rajiv Singh

Marketing Executive

Balvinder Singh

Circulation

Priyanka

•

Industry Ready to Tap Festive Season Mad Rush

07 Cover Story •

Industry Ready to Tap Festive Season Mad Rush

14 •

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Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever. 4 1-15 october 2015 | DIGITAL TERMINAL

Face2Face

The Core Strength of DIGISOL is Networking

Ms. Arati Naik, COO, Smartlink Network Systems Ltd.

Editorial & Marketing Office A-184, 2nd Floor, Jeevan Nagar, Opp - Tikona Park, Maharani Bagh, New Delhi- 110014

Launch Pad

16 • •

New Arrivals

Panasonic LCD Projector NETGEAR Router

17 Interview •

18 •

Mr. Rajshekhar Bhatt, Country Manager, India ECS

In-Focus

NETIS SYSTEMS Appointed Rx Infotech As Authorized Distributor in India

19 Vendor Chat •

28 •

Ashok Jangra, Cluster Category Manager, India and South West Asia, Logitech

Mobility Buzz

InFocus Launches M812 Smartphone in India

Launch Pad

Microsoft Launches Office 2016 in India

icrosoft India announced the launch of the Office 2016 apps. These apps are the latest addition to Office 365, Microsoft’s cloud-based subscription service that helps users do their best work, together. The company also announced new and enhanced Office 365 services built for team productivity. The way people work today has changed and that’s why Microsoft is focused on reinventing productivity and business processes for the mobile-first, cloud-first world. Office 2016 makes collaboration and teamwork easier than

MS Office 2016 is perfect with Windows 10 and is equipped with built-in intelligence. It works for you and is the most secure Office yet.

ever before. It is perfect with Windows 10 and is equipped with built-in intelligence. It works for you and is the most secure Office yet. Speaking at the India launch in New Delhi, Karan Bajwa, Managing Director, Microsoft India said, “We live in a world where infinite devices and data are vying for our finite time and attention. That’s why Microsoft has set a bold ambition to reinvent productivity and business process in this mobile-first, cloud-first world. Today, with the launch of Office 2016 we endeavor to provide our users with a connected set of apps and services designed for modern working and collaboration which they can access easily and across devices.” The Office 2016 apps run beautifully on Windows 10, including the new Sway to create shareable, interactive stories that look great on any screen. Windows Hello logs you into Windows 10 and Office 365 in one simple step. 1Office 2016 apps with Office 365 deliver new capabilities for better enterprise security and protection.

The New Office 2016 apps make your work easier

Office 2016 provides built-in intelligence to help you work faster and smarter. Tell Me helps you quickly find the right Office feature or command, and Smart Lookup bring insights (Left-to-right) Karan Bajwa, MD, Microsoft India, Tylor Bryson, GM, Marketing & Operations, from the web right into Microsoft, Alok Lall, Director, Digital & Social Media your documents. Marketing, Microsoft (Photo-Microsoft) Excel 2016 now includes integrated publishing to Power BI and new modern charttypes to help you make the most of your data. The most recently used documents list allows you pick up right where you left off, travelling with you across your devices, whether you are working in Office Online, in the Office Mobile apps or in the Office 2016 desktop apps. Built-in Data Loss Prevention across Word, PowerPoint, Excel and 6 1-15 october 2015 | DIGITAL TERMINAL

Outlook, significantly reduces the risk of leaking sensitive data with tools for IT administrators to manage content authoring and document sharing policies

The New Office 2016 apps: taking collaboration to a new level

Co-authoring2 is now provided inWord, PowerPoint and OneNote desktop software, including real-time typing in Word that lets you see others’ edits as they make them. Skype in-app integration across the Office Online and rich client appsallows you to IM, screen share, talk or video chat right in your docs. With quick search, Outlook 2016 provides the smartest inbox yet. It automatically moves low priority mail to a different folder. Everyone on the To: line is provisioned with the right access to documents with modern, cloud-based attachments. Office 365 Groups are now an integrated part of the Outlook 2016 client app and available on your favorite mobile device through the Outlook Groups app, delivering a consistent team experience across the suite. Office 365 Planner enables teams to create new plans, organize and assign tasks, set due dates and update status. First Release to roll out to customers before end of this year. GigJam, a new way for teams to accomplish tasks and transform business processes by breaking down the barriers between devices, apps and people, is available in private preview today, and will become part of Office 365 in 2016

Access the new Office 2016 apps from anywhere

With Office now available across platforms, your Office travels with you in full fidelity with Office mobile apps across Windows, Android and iOS. Office Mobile apps on Windows 10 empower on-the-go productivity, additionally Continuum3 allows you to use your phone like a PC. . Cortana4 connects with Office 365 to help with tasks such as meeting preparation, with further integration with Outlook coming in November.

World Travel Adapter

Cover Story

Industry Ready to Tap Festive Season Mad Rush Festive season always brings cheer for retailers and resellers in India. We celebrate many festivals in the last quarter of calendar year. Now as we are into OND quarter, the industry has also geared up with the plans and offers to tap the ongoing festive buying sentiments. The online players are bigger challenge for offline retailers who has been allegedly involved in unfair competition by offering huge discounts. Yet there are huge potential for traditional partners as vendors have come up in full support for them. DT tried to collect the information, Offers and schemes of all industry players and complied the below inputs for channel partners who can plan their business strategy for better sales.

We Have Exciting Offers Planned Along With Interesting Products Lined Up Brings A Positive Notion The festive season during OND, definitely brings a positive notion to sales as customers excited about the new deals and offers. Over the past few years we have seen around 40% growth in sales. Also, if you see our product lineup, we have high speed flash cards, nextgen USBs, and the best wireless drives which enable capturing and sharing of photos, videos and music in the best way. The Indian customers believe in getting value for money and we value that sentiment. Mr. Vishal Parekh, Marketing Director, Kingston Technology India

Exciting Offers For OND, we have exciting offers planned along with interesting products lined up for the Indian audience, HyperX Cloud Core headset for instance. Also, we work closely with our channel partners and create offers that benefit all. Channel has always been our 1st priority and they are the first ones to receive information of

8 1-15 october 2015 | DIGITAL TERMINAL

our products like the prices and availability. We are a channel friendly company and this is indeed going to be a good festive season for us. Along with consumer friendly offers, we will also showcase our prowess with the new technologies like USB 3.1 drives and DDR4 memory modules, which are changing the way of computing.

Cover Story Yes Festive Season Boosts Consumer Buying Trend Rise in Buying Pattern Yes festive season boosts consumer buying trend especially in handhelds such as mobiles, Tablets, Ebook readers besides the White goods such as TV, Fridge etc. As far as IT is concerned the hard ware sales should see an overall rise in buying pattern. For us in Software OND quarter is no major different than any other quarter, however I am confident of having some good sales out for our partners due to increase in smart devices sales.

Channel Schemes Jagannath Patnaik, CEO, NNR IT Solutions

We have an end user scheme of 4 Months extra validity on our Total Security. We have a scheme running currently for partners in JAS quarter with Foreign Trip, Activa, Gold and Silver coin tailored for every region. We are having partner performance activity for our channels as we are running sales promos along with our regional distributors.

Shopping plays a very important role in all celebrations Festivals Are Auspicious In India, festivals plays a vital role in the social life. Most of the festivals are related to religious belief and remembrance of victories against evil power. People love to celebrate this victory by buying, gifting, sharing and donating within families and communities. Shopping plays a very important role in all celebrations also there is a belief that festivals are auspicious to buy expensive goods and appliances. Hence there will be a spurt in consumer purchases particularly in consumer electronics and lifestyle products. We expect 20% growth over Q3.

Channel Promotion Program Mr. VP Sajeevan, CEO, ESY India The GTM strategy is that we want to be present and active in the buying space of our targeted consumers whether in retail or Etail. Hence we are planning focused consumer and channel promotion programs to attract potential consumers and also to motivate our partner fraternity. Currently we are running a specialized Channel Programme ESYBliss (ESY Business Linked Incentive ScehemeS). Also we are running a service oriented and customer support program called ESY SPEED ( ESY Service Partner Effeciency Enhancement Drive) . We would be participating in 14 exhibitions across the country and 78 road shows for the consumers to explore our concept of BIBLE (Before I Buy Live Experience).

We Maximize Our Sales in OND Helps in Annual Target Customer are more in an celebration mood during festive season and specially in India since gifting is a big market as people like to share gifts during marriages, festivals as they meet each other more, there is surely increased business in the retail segments. As far as the general trade is concern they still wait for this period as they are pampered by Brands with lucrative offers and channels take advantage of the discount offers and schemes that they get during OND which help them to increase their Top line and Bottom line during this period. Hence as an importer and distributor for about 26 Brands in India we maximize our sales in OND which give us the push to help complete our annual target. OND is a crucial month for us too. Mr. Rajiv Warrier, Marketing Manager, Creative Peripherals & Distribution Pvt. Ltd.

Win-Win Situationmargins to our partners hence a win-win situation for all the

We at Creative Peripherals have lot of Brands which cater to the Retail Segment and hence we also build up our sales during this period by negotiating with the Brands and pushing schemes and other benefits for our products. This benefit us to increase our business and also extend more

three. Our Business revolves in segments like IT, Telecom, Imaging and Lifestyle and hence we offer schemes to all these segments depending upon the benefits that we get from Brands. We are very much hopeful to have great time ahead. Wishing all the Partners and media a great festive season Business from Creative Peripherals. DIGITAL TERMINAL

| 01-15 october 2015 9

Cover Story Yes It Increases the Volume of the Sales Consumer Products Festive season is certainly good for the companies who deal in consumer products. Our business outcome depends on a lot of other factors including sales of mobile phones, tablets and PCs. So we assume there is a good number of sales of smart phones, tablets and PCs reason being the vendors of these company also run various campaign to push their sales. Therefore we will align with them and launch incentive programme for the customers which will in turn boost our sales.

Channel Schemes Mr. Sanjay Garg, CEO, PremiumamAV

Yes, it increases the volume of the sales during this season so it will affect our overall market share. As far current schemes are concern, we are giving new plan for this OND – buy 1 Lac material in single billing and get Rs. 50,000/- free.

We Are Exuberant For OND Ready to Roll We are exuberant for OND, as this is the season when most of Consumer electronics products see growth. Let it be gifting a power bank to his sister on Rakshabandan or Acquiring all new powerful Router on Diwali or else using an IP Camera to keep an eye on his belongings when person is not in house during Ganesh Chaturti. Also not to forget New Start-ups that will build up during this season do need strong networking support for their business to prosper and TP-LINK has solution for all this requirements. TP-LINK is introducing many new products for Customer in coming Festive Season, we have already revealed many new products in Archer Series and Cloud Camera and coming Festive season we are looking forward to expand this product range more, with addition of accessories which will include TP-LINK’s Power Bank, Bluetooth receiver and USB Hubs.

Focus on MOP & Stock We will be introducing many new products in this quarter, looking at wider market and wider prospect. You will be seeing TP-LINK’s focus on maintaining MOP in the market, so that our customers and partners receive product at justified rate. Would also like to add that TP-LINK will

Mr Bill Ye, Country Manager & Director, TP-LINK India.

be emphasizing on stock management, which will make sure that TP-LINK’s products in demand always flow in market and our partners have all the products they need.

Q4 Traditionally Outperforms Q3 Of The Same Year By A 500 were e-Commerce Minimum Of 10% firms. Clearly, the Indian

Mr. Shashank Mehrotra, GM & Business Head, BigRock India

The OND period typically sees rising positive sentiment from both customers and businesses as they ramp up planning and spending for the year ahead. At BigRock, we have witnessed an increase in demand for web domains and associated products including email addresses as our customers work towards solidifying their presence online. The consumer buying sentiment during the last two years has been quite positive with our internal research indicating that Q4 traditionally outperforms Q3 of the same year by a minimum of 10%. What will also drive the demand for this year will be the cheap availability of smartphones and digitization initiatives from the government as well as the phenomenal rise in the number of sites related to e-commerce. In fact data from a recent KPMG research indicates that out of the 3100 start-ups of 2014, about

10 1-15 october 2015 | DIGITAL TERMINAL

SME ecosystem will no longer miss out on one of the biggest opportunities to further monetize its business and scale up by establishing its online presence. At BigRock too, we have been running quite a few activation programs to encourage buyers and end consumers to buy domain names of their choice and this approach has been working quite well for us.

Cover Story We Celebrate Festivals For All Religion And Communities Excellent Buying Trend Festive season is the most important season in the year and we believe that it will boost consumers buying trend. Indian market is a mixed bag and a market with extremely high potential even for new entrants as well as newer products. Retailers should take more advantage of the secularism of India as we celebrate festivals for all religion and communities. We have also understood that certain festivals in India in which shopping is inevitable be it Diwali, Christmas, Dassera or Eid. It is also means that bigger "discounts" by retailers attracts more customers, where as some people actually wait for the festive offers during festivals. The consumers are also shifting towards online shopping as they believe it gives better offers and also convenience. Mr. Rajshekhar Bhat, Country Manager, ECS

Consumer Connection

We need to understand the customer experience. Make sure we are collecting all of our customers’ signals, and connect them so we don’t miss a beat. Leverage our customer engagement data so we can send personalized offers and customize the online shops if needed be. We need to bridge

the online-offline gap. Since we know that customers will be going between website, store, make sure those experiences complement one another. Make it easy and secure for customers to view our products, explore product details. Offer customer in-store the opportunity to have items shipped to their home.

The Industry Sees A Growth Of About 10-15% In This Period

Auspicious Periods The festive season during the OND quarter is termed as one of the most auspicious periods of the year. The consumer sentiments are positive and they tend to spend more on themselves. Buying for e.g. a laptop is considered to be good omen especially during Diwali and Dassehra. Hence, this period is extremely important for us as well as for the industry. The industry sees a growth of about 10-15% in this period. We have a few festive schemes for our notebook range which will be announced. Also, we are launching new notebook series by next month and we believe this will boost the confidence of our channel partners and drive sales

New Products & Offers Mr. Arnold Su, National Sales

The OND quarter has always been the highest sales quarter of the calendar year. Looking at that Manager, Consumer PC, System we are looking at a positive growth in our business, around 5% higher than the expected industry Business Group, ASUS India average growth. We are going to launch a plethora of new products and expand our product line across Gaming and Zenbook segment with which we are certain to add new and happy Asus to boost the sales. Consumers in our family. Apart from this we will be having a very attractive end Consumer Offer

The Season Is Much Awaited Even Among The Customers

Advantage of Discounts OND will have a positive impact on consumer purchasing, as festivities of Diwali and Navratri approach, people indulge in gifting notebooks, smartphones, tablet’s and various other gadgets. The season is much awaited even among the customers who wait for the discounts provided by the various vendor companies. OND being a festive quarter sees a paradigm shift in consumer behaviour, which waits this season to make advantage of the discounts provided. Mr. Rajesh Goenka, VP, Rashi Peripherals

Festive Plans

Rashi, as a distributor will be undertaking various marketing channel events, providing exclusive schemes, and freebies. Moreover, as a part of our branding strategy we

would be involved branding over 150 retail showrooms across India. We will be increasing Rashi’s breadth in the country, Up-skill our partner’s market knowledge through various road-shows and providing them air support through in shop branding

DIGITAL TERMINAL

| 01-15 october 2015 11

Cover Story Brand Targets To Maximise Their Sale During This Festive Season An Auspicious Season Yes we do feel that festive season boosts consumer buying, and OND is very important quarter as every consumer brand targets to maximise their sale during this festive season. During this time almost all parts of the country we celebrate one or other festival. Consumer consider this season as an auspicious season for buying, traditionally this period also is the bonus period for most of our working professionals. All this put together makes OND very Imp qtr.

Channel Plans & Schemes

We would want to ensure that our products are available across the country, we already have a distribution network in place and we are in the process of signing up with retail partners. We will be running product demonstrations and running marketing campaign for product awareness and promoting our partners across all suitable platforms. We are already running “Gold Magic” schemes for our channel partners. Our partners can earn upto 80 gms of Gold under this attractive scheme. The scheme is valid on purchase through IREVO National Distributor

Mr. Navinder Chauhan, Vice President, Marketing, iRevo Multimedia

Redington India Ltd. The scheme validity is from 1 Sep 2015- 31st Oct 2015.

The OND Quarter Is Really Important In Terms Of Sales ZEBRONICS: Perfect Brand for Gifting

Mr. Rajesh Doshi, Director, Zebronics India Pvt Ltd

The OND quarter is really important in terms of sales. Due to festive season consumers do spend a lot in this quarter. The festive starts with Onam in kerala then comes dushera, diwali, christmas and it ends with new year. Almost all commodities sales skyrocket in this season. Things are looking good year with consumers confidence is high this gifting season. We have planned a lot of new and exciting products this quarter. We have launched 35 products so far and many are in pipeline. Looking the festive season we have launched lot of products in speakers. Speaker category gets a good boost in this season. We have also launched a lot of products which can be used for personal and corporate gifting like headphones, bluetooth products, power banks, portable speakers etc. In the festive season people do gift to their loved ones. Zebronics is a perfect brand for gifting as we have a lot of value for money products which do not pinch your pocket, but the products have lot higher perceived value and quality.

Channel Schemes

We do a lot of schemes and value additions for the channel partners. All our partner engagement activities are location specific. We try

to fulfil the requirement of all partners according to their needs so the schemes and activities are customized to each location.

OND Quarter Is An Ideal Time To Add Some Punch To The Promotional Activities Festival Fever Between the months of October and December, we are all in the grip of festival fever with a swing of major holidays with their regional variations. Festivals like Navratri, Dusshera, Diwali, Christmas – all fall in this quarter and as a conventional gesture, people buy new electronic devices during this time. Hence, from eScan business perspective, securing those devices including laptops, smartphones, tablets, and desktops is equally important. Thus OND quarter is an ideal time to add some punch to the promotional activities and generate additional revenue. This time is to ensure the most of the marketing efforts to help secure sales success in the coming months.

Attractive Offers We have planned to take some budget-friendly steps to light up our sales results in this period. We are ready with special offers on eScan products, special schemes on license key duration and sometimes assured gifting options for dealers, channel partners and resellers. It conveys their value in eScan business. This feel-good factor is very important and can take a big role in business growth. Overall, we are expecting our biggest sale in this quarter. We have planned assured gifts for channel partners on

12 1-15 october 2015 | DIGITAL TERMINAL

Mr. Sunil Kripalani, Senior VP, Global Sales & Marketing, eScan

certain amount of sale figures. Hence, we are expecting a respectable business boost in this OND quarter.

Cover Story This Festive Season Could See A New Trend In Festive Shopping High Business Generating Quarter Festive seasons have been a great boosters for consumer buying, especially in for electronics, home appliances and mobile devices. Over the years with e-commerce taking a lead in creating new business avenues and offering huge discounts all-round the year, festive season sales especially this year could see a slight dip in the conventional segments of electronics, home appliance, etc. But with Internet penetration increasing and awareness on ecommerce increasing manifold, along with new portals coming live very lucrative offers, there is a likelihood that this festive season could see a new trend in festive shopping wherein new segments like gifting, home dĂŠcor, garments, etc. becoming the mainstay for festive shopping. The OND quarter in one ways than many has always been proving to be a high business generating quarter, as some of the biggest festivals of the year including Diwali and Christmas fall in this quarter.

Mr. Richard Tan, MD & Director, ADATA Technology India Pvt Ltd

Coming Up With Apart from the usual marketing and sales promotions that we plan to run, we have lined up a couple of new product line that will help us reach out to the end customers directly. This quarter we will introduce new and improved power banks, charging cables for Apple products, etc. With ecommerce spreading its wings, we plan to have a mix on online and channel promotions for the festive season.

We recently concluded a channel scheme on ONAM which received tremendous response from the channels â&#x20AC;&#x201C; though it was only for Kerala. Basis its feedback, we are devising our strategy and will come out with an all engaging channel plan for the OND quarter very soon. Apart from the channel initiative, we also intend to create buzz online on social media for end customers.

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Face2Face

The Core Strength of DIGISOL is Networking With Make in India initiative, we have seen many companies coming into the picture with plans and announcement to have manufacturing plant in India. There many Indian companies who are in the race to tap the upcoming emerging opportunity from the various projects. Whereas Smartlink Network Systems Ltd., more than two decades old company has been already manufacturing high quality networking products since its existence. The company is leading the networking product market with its best quality, innovative and affordable product range. Ms. Arati Naik, COO, Smartlink Network Systems Ltd. speaks to DT and shares her upcoming business and channel plans.

Q: How do you see the positioning of DIGISOL products in India? A : Our main focus is positioning DIGISOL as a major

brand in the mid-market segment. Once the partners are comfortable with our product range, quality, specs etc, we want to focus on brand awareness among the end customers. DIGISOL wants to be one of the key drivers of digital India with a range of products like routers, dongles, CCTV and IP Surveillance solutions. The core strength of DIGISOL is ‘Networking’ and networking is an integral part of making digitally connected India a reality. We at DIGISOL want to give our customers what they really want and therefore understanding their preferences is an important aspect to devise product and solution innovations. Not just our products are customer friendly but also our after-sales services like product replacement guarantee and customer service support function are in place so that our valued customers aren’t left disappointed.

Q : Why have you appointed Sonakashi Sinha as your brand ambassador? Do you think that such investment will boost your sales? A : DIGISOL brand is young and so are our target consumers. We believe Sonakshi is a good choice as she is widely admired by young Indian audience. Her charismatic personality of being stylish, fun and Internet savvy makes her fit seamlessly into the brand. More than sales we are looking at brand awareness but yes, we are confident and are aiming for good business in this financial year

Q : How will you evaluate your partner’s strength? Are you planning to add more partners? Brief us about your distribution model in India. A : The criteria of choosing the partners depends on their

keenness and ability in terms of basic Networking know how

14 1-15 october 2015 | DIGITAL TERMINAL

Ms. Arati Naik, COO, Smartlink Network Systems Ltd.

and in some cases to their existing setup. But we encourage all sizes of partners to sign in for appropriate partnerships to take them to the next level as we have all types of solutions from simpler to complex ones. Also dedicated manpower and focused approach is another important criteria we look for in our Partners. Channel expansion within India is a continuous process. Spread across India, Smartlink has 10 branch offices, 22 regional distributors, over 200 Stockist Partners, over 220 Systems Integrator and over 5000 Reseller partners, Smartlink works closely with their channel partners and system integrator's who value the power and quality of our products.

Q : What margins and profit you share with your partners? A : Profitability of the partners plays an important role

in motivating them to sell more. We have a wide range of products such as routers, switches, in addition to accessories like LAN extenders, media converters, SPF modules, CCTV & IP Surveillance cameras etc, to meet the varying needs of the market segment that we focus on, whereas others are focusing on niche segments with limited products. For instance, if someone needs Surveillance Solution, there is a high probability that he needs POE switches: we have the both in our kitty. Most providers have limited range

Face2Face of products in their portfolios. Since our range is wide, our partners do not have to approach different vendors for different products and assemble them later. There are two parts of profit: One is upfront margin on the sales and the second if they give a certain amount of business quarterly they will get some extra incentive. Next, instead of giving gifts, tours, etc. we reward our partners in cash for their performance as incentives, as far as possible.

own Service Support division DIGICARE, which gives us an edge over our competitor. Our high quality and reputable after-sale-services are strategically built to deliver customer satisfaction. We offer first-rate integrated service and support through our special service division, DIGICARE, which consists of Service and Support centres and Smartlink Technical Assistance Centre (STAC) Call Centre.

Q : What are your upcoming plans to educate partners?

Q : How do you see the make in India campaign? What are your contributions to PM’s big dream?

How do you provide better sales and marketing support to your partners?

the networking equipment segment by setting up the very first manufacturing plant in India in 1993, we have been actively shaping the networking markets locally as per the global standards. Since we are the first one to introduce networking products in the Indian market, you can say we created the Networking market in the country. With the new Make in India initiative of Government we are excited to rejuvenate our manufacturing facility at Goa.

A : We keep a major portion of our marketing funds

for Trainings and Seminar which helps the Channel to understand the product and markets and be technically qualified for offering these solutions. DIGISOL invests considerably in training and empowering their channel partners to build their own technical expertise as well as enhance the DIGISOL’s brand positioning and visibility in the industry. Sound market knowledge and in-depth understanding helps us to emerge as front runners in delivering end-to-end products to customers covering a broad spectrum in SOHOs and SMEs.

Q: How do assure your customer best service support? A : We are among the very few IT companies that have its

A: Given our 22-year history of pioneering technologies in

Smartlink is one of the few companies who want to spearhead the new government’s Make in India initiative. We are manufacturing some key products such as wireless products in India and are also highlighting the fact ‘Made in India’ in bold print on our packaging. We hope to be one of the torch bearers to carry forward the government’s Make In India initiative.

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New Arrivals

Panasonic LCD Projector

anasonic introduced its new range of Portable LCD Projector VW350 series- PT-VW350, PT-VW355N and PT-VX425 which are a clear departure from the previous projectors mainly targeting lucrative verticals such as education and the corporate sector. The newly launched projectors are priced at 79,000, 1, 05,000, 79,000 respectively. The new projectors are supported by Intel Pro WiDi thereby enabling wireless technology with enhanced security and improved usability. All models include an HDMI input, monitor out, and two D-sub inputs as well as an inbuilt 10W speaker. Network variants allow the addition of a memory viewer for easy media display via a USB memory stick. The VW350 series is flexible to fit in almost any room size, with a 1.6x zoom lens and vertical, horizontal, and corner keystone correction. They have the best contrast ratio of 12,000: 1*6 in its class due to adoption of a newly designed iris.

NETGEAR Router

ETGEAR has introduced a new modem router that supports blazing-fast dual-band WiFi speeds, better range, and more devices than typical modem routers in the equipment bundle from your Internet Service Provider. The NETGEAR D6000, AC750 Wi-Fi ADSL Modem Router with dual band Gigabit is designed for larger homes and for home environments supporting devices such as smartphones, notebooks, tablets, laptops, computers, smart TVs, gaming consoles, and Blu-ray® players. The NETGEAR AC750 WiFi Modem Router upgrades your WiFi to support AC devices and provides WiFi speeds of up to300+450 Mbps†of USB hard drives & printers. It also includes Gigabit Ethernet WAN for fibre connections and NETGEAR genie®manager for easy installation and home network management. This DSL modem router with built-in ADSL2+ modem offers Ready SHARE® USB for wireless access & sharing. Priced at INR 17,000/- and warranty of 2 years, NETGEAR AC750WiFi ADSL Modem Router, D6000 is available with NETGEAR’s authorized distributors in India.

STK Charging Solution

HyperX DDR4 Memory

TK Accessories brings in the vision of futuristic utopia with its latest “Apple Certified Q Touch Case & WI Wireless Technology Q Touch Pad. So whether it’s de-tangling of charging cables or fumbling with a wire to plug in a device, you shall find the best solution with the STK Q Touch Case & Pad – Where everything just magically works!Priced at Rs 5,499/- and Rs 3,999/- respectively, the smart, wee portable & feathery light devices pushes the Wireless charging to the next level with its stylish and functional Power Case and Pad. You can just pop your phone into the Q Touch Case on the Q Touch Pad, and know that in the morning it will be good to go.When you place any QI enabled device on the Q Touch Pad to charge there’s a loud beep and a blue light comes on to confirm that it’s charging. With 2.5 hours of charging, Q Touch Case and Q Touch Pad guarantees plenty of talk time to last for days.

16 1-15 october 2015 | DIGITAL TERMINAL

yperX, a division of Kingston Technology, the independent world leader in memory products, announced the release of HyperX Savage DDR4 memory in India. It will be available in a range of capacity and frequency options, MRP for which would start at Rs. 3,850/-. With fast speeds and aggressive timings, the HyperX Savage DDR4 offers ultra-responsive multitasking and an overall faster system, making it perfect for advanced gamers, overclockers and power users. With speeds up to 3000MHz HyperX Savage DDR4 allows for faster video editing, 3D rendering and gaming. The built in XMP ready profiles are optimized for Intel® Core i5 and i7 processors, as well Z170 on 100 Series and X99 chipsets enabling users to easily overclock just by selecting a memory profile without any adjustments in BIOS. Available in single modules and kits up to 64GB Savage DDR4 runs as low as 1.2V and at max 1.35V resulting in less power consumption than DDR3 and higher reliability. HyperX Savage DDR4 is backed by a lifetime warranty, free technical support and legendary Kingston reliability.

Interview

Channel is an Integral Part of Our Value Chain Q: How do you see growth of Motherboard business in India? What are the current challenges? A:We still believe Indian PC market has great

Mr. Rajshekhar Bhatt, Country Manager, India ECS

opportunity to grow, for Desktop market major customers areGovt, BFSI, BPO’s & other applications & users who would need computing device on their desk.Additionally with our other offering like Mini PC & AIO range we do believe we have right mix of form factors catering to people looking for Lifestyle affordable products for their home & offices. Q: Where do see the positioning of ECS as a brand among Indian consumers? A:World's leading hardware and PC system manufacturer, Elitegroup Computer Systems(ECS) has the main highlighted products, the world's first mini PC powered by the Intel® Core TM M processor, education notebook as a niche productand intelligent gateways for IoT field.Keeping this in mind we position our products at suitable & affordable price offering rich features.

Q: What expectations do you have from the growing market of gaming PC in India?

Motherboard business has gone through tremendous evolution in last couple of years in terms of technology. But the demand has been quite low due to decline in assembling PC business in India. Yet the vendors are very much aggressive as there are other factors which had fueled the market. ECS, one of the leading vendor has already taken a leap while understanding the upcoming trends and consumer demand in India. Mr. Rajshekhar Bhatt, Country Manager, India, ECS talks to DT and shares his opinion, marketing strategy and channel plans.

A:As many motherboard players have started paying their attentions to the gaming market, Elitegroup Computer Systems (ECS), as a major motherboard vendor, is also set to expand its gaming business with a new product 100 series motherboard and with its Durathon 2 certification system to guarantee its product quality, the company is eyeing for a better shipment performance in 2015. Meanwhile, we provide the Durathon 2 is a certification system that is far stricter than the average of the motherboard industry.

Q: What are your current product offering for Indian market? A:For this year, ECS will mainly focus on motherboard products and will showcase its new certification system called Durathon 2, an innovation that allows the company’s motherboard products to feature quality surpassing the industry standard. Meanwhile, we will also release a new series of gaming motherboard products called LEET. Since demand for conventional PC products already started slowing down, most motherboard players have already turned to the high-end segment seeking for opportunities and ECS will surely not miss from the trend and will place heavy resources to strengthen its competitiveness.In addition to

motherboards, ECS will also demonstrate several mini PCs with the company’s latest designs call “LIVA” series this year. Brand new LIVA X2 sports a fashionable pearl white finish, breaking the concept of the traditional computer. In addition, ECS LIVA Core and X2 are the World’s first mini PC supporting Windows 10 Cortana voice assistance via native dual microphones.

Q: How do you distribute your products in India? Brief us about your distribution model. A:Channel is an integral part of our value chain, as a company we invest lot of time and money to train, educate our partners. Our whole focus is to offer competitive product with all key features and high reliability to enduser as well to maintain healthy bottom line for our channel partners. Q: How closely you do work with your partner? A: We do take regular feedback from our partners to help us improve on existing or future products. We reward them time to time for their support to help us grow our business. We insure there is no conflict and price competition between the channel partners.We also expand/add channel partners in high growth market where either there is no focus or less focus by competition. Q: How do you provide better service support to your consumers? A:Rashi is our exclusive distributor partner. They also take care of after sales support hence we are been able to rich 54 cities across India. On top our failure rate is lowest in the industry and not to forget best TAT.

DIGITAL TERMINAL

| 01-15 october 2015 17

In-Focus

NETIS SYSTEMS Appointed Rx Infotech As Authorized Distributor in India Glimpses of Ludhiana Event

ETIS SYSTEMS Co. Ltd. expands their business by appointing Rx InfotechP Ltd as their Authorized Distributor in India. RxInfotech will distribute the complete range of NETIS SYSTEMS Security and Surveillance range of products. Rx will distribute the NETIS product all over India except eastern market, Gujarat and MP. Recently they organized dealer meet with product launch session in Ludhiana and New Delhi. With this appointment, NETIS SYSTEMS now has a distributor to cater the IP based video surveillance products to SMB - Security and Surveillance and support the resellers and value added re-sellers across the regions. To increase awareness of the brand in the channel community, NETIS SYSTEMS will provide better guidance and product knowledge to many channel partners through joint effort with RxInfotech. On this Occasion, Mr. Michael of NETIS SYSTEMS Co.

Glimpses of Delhi Event

18 1-15 october 2015 | DIGITAL TERMINAL

Ltd said, â&#x20AC;&#x153;With the partnership of Rx Infotech we will be reaching and expanding our support to different channel segments within the Security and Surveillance segment. We are confident that Rx Infotech will be an important addition to our existing value added distributors in the country, where there is a room for everyone to grow. " NETIS SYSTEMS is a part of the NETCORE Group, headquartered in Shenzhen, China. NETIS SYSTEMS is a provider of networking products and solutions. New Delhi based, Rx Infotech (P) Ltd., a focused import / distribution company with its reseller network spread all across India with an objective of providing an opportunity for its partner to sell a width of margin enhancing world class products to their customers. The vision of Rx Infotech has continuously imported innovative products to keep ahead of the other competitors in the market.

Vendor Chat At Logitech We Design Products Keeping in Mind the Consumer Needs Q: How do you see growth of IT Peripherals in Indian market? A: According to a recent report by CCI (Corporate Catalyst India Pvt. Ltd.), the Electronics market in India is one of the largest in the world and is anticipated to reach US $400 billion in 2022 from US $6.9 billion in 2012. Additionally, the market is projected to grow at a compound annual growth rate (CAGR) of 24.4 percent during in the year 2020. The PC sales in India (desktop computers and notebooks) registered a negative growth of 10% over the last fiscal which might appear to be a challenge for the industry, however, it’s important to note that people who have smartphones or tablets want to move on to the next step even for their laptops or desktops which ensures the growth of PC Peripherals industry. The smartphone and tablet industry will do a big favour to laptop and desktop industry, and we will do fine in both segments. Q: How do you fulfilling the demand of all set of consumers who are looking for innovative and good looking products? A: At Logitech we design products keeping in mind the consumer needs that might be identified much later in time. According to us that is what defines true innovation. Additionally, product design plays a big role and is central to us when it comes to any product under various portfolios. As a brand we’ve always kept wireless PC peripherals as a focus however, with changing times, we are crafting a portfolio of products that go beyond PC peripherals - products that have a place in every aspect of your daily life. Take for example our range of wireless music products including the Bluetooth Audio Adapter, X100 and X300. We have recently launched the UE BOOM and Logitech K480 to the line-up. Logitech is putting the science of sound into products that can transform traditionally weak PC/Mobile/Tablet sound into a rich musical experience – and one that nearly anyone can afford.

Q: What are the products currently you are focusing apart from so large portfolio? A: Currently we are extremely excited about our wireless category and the products that we have introduced under that. Starting from the recently launched UE Boom to the Logitech K480 every single product caters to a very unique consumer need. These devices are not only path breaking but are created keeping in mind the customers appetite and usage. Additionally, with products like UE Boom we are trying to target the market for audiophiles. If we look at Gaming, our focus is to provide gamers with the best gaming experience with the devices such as G29 and G310.

Q: How do you see the consumption of tablet accessories in India, especially for iPad? A: Globally, the market demand for tablet accessories is mainly driven by the iPad users. We’re seeing a similar trend in India so our primary focus is also on iPad keyboards and covers. Logitech’s products such as Type+, AnyAngle and Big Bang for iPad users are already out there in the market and are being accepted well by the consumers with their attractive design and unique features.

Q: What are your current channel strength in India? Please brief about your key partners in India. A: Distribution channel has always been the back bone of our business be it online or offline. We are very well present everywhere be it traditional retailer partners, LFR or Online. It seems on-line channel is gaining momentum and our products are available there too.

Q: What is your policy for online partners? How do you make a balance between your offline and online partners? A: We believe that the market is big enough to have space for both online

Ashok Jangra, Cluster Category Manager, India and South West Asia, Logitech

Peripheral business is doing extremely well despite the recent decline in overall PC sales in India. The growing market of mobile devices, especially tablet and smartphone, has been again fuelling the growth in the peripheral market. Now a days, consumers look for Innovative products as per their need and prefer to go wireless for seamless connectivity. Logitech, a leader in bringing quality and innovative products, keeps working on the technology innovations to bring best solution for consumers. Mr. Ashok Jangra, Cluster Category Manager, India & South West Asia, Logitech, talks to DT and shares company’s strategy and channel plans. and offline channels. At Logitech, we believe that both channels complement each other and have their own set of advantages.

Q: How do assure best service support to your consumers? A: Our post sales service or customer redressal services have been a benchmark for the industry. We follow a no questions asked policy for our products which are under warranty and ensure a 100% replacement practice. Practices like these have built the kind of trust and reliability for us amongst our users. DIGITAL TERMINAL

| 01-15 october 2015 19

Chanel Buzz Rashi Launches 4P Program to Boost DIY PC Business

ith support of vendors like INTEL, ASUS, TOSHIBA, CRUCIAL, ECS, LOGITECH, Rashi is determined to swim against the tide and continue efforts to instil confidence in DIY partners. Thus Rashi has launched a programme code named 4P to activate and motive partners especially the DIY retailers. After years consumers will now be able to see Demo DIY PC at a retail space where they can experience the solution and then ask for configuration that suit their requirement. Rashi under the 4P Program “Proud to Promote Personalized PC” has identified 150 Retailers across 75 cities based on the collective obsession of these partners to highlight the advantages of a Personalized PC. The stores would be equipped with marketing tools such as Danglers, Posters, stickers and other eye catching merchandise. Not only are the shops getting a makeover, but the selling skills of the Retailers too are being up-

skilled, with programs for the retailers coupled with customized schemes, the partners are sure to be on the winning edge during the festive season. The activity commenced in August will carry on till October. These stores would also be equipped with demo machines to highlight the advantages that a personalized PC enjoys - over a branded PC. “With a month already in the scheme, we have seen a positive shift in demand for Personalized PC’S, I can personally recall reading a testimony sent in by one of our retailer, when his customer opted for a Personalized PC as an outcome of his interaction with the DEMO PC.” – Rajesh Goenka, VP Sales and Marketing, Rashi Peripherals. “These schemes and the additional support are really helping me increase my PC sales, I am glad to be associated with Rashi whose commitment and

Support for us PC sellers hasn’t deterred” – Recon Computer, Aurangabad. The activity hopes to highlight the flexibility and the ability to customize the Personalized PC at an affordable price. With schemes designed to not only benefit the partners, but the customers to stand a chance to have the icing on the deal.

Cyberoam Successfully Concluded 2nd Edition of Inner Circle

Introducing Sophos - A Global Security Player by Stuart Fisher, Regional VP & Managing Director, Asia Pacific, Sales, Sophos .

yberoam, a Sophos company and a leading global provider of network security appliances recently concluded the second edition of its Inner Circle at Della Adventure Park, Lonavala. The two day event (Aug. 21 - Aug. 22, 2015) was attended by more than 80 CIOs and IT security C-suite executives from leading private and public organizations of India, Bangladesh and Sri Lanka. The event which aims to build a community of technology specialists and IT security practitioners in India, has become popular by drawing a streak of fun and recreation amidst its otherwise serious discussions and informative sessions. IT veterans from National Institute of Design, Jabong.com, and Axis Capital were amongst the high profile attendees at the event. At previous events Inner Circle has attracted C-suite executives from organizations such as VIP Industries, HPCL, Cipla, ICICI securities, JNU and more. Mr. Hemal Patel, chief executive officer of Cyberoam and senior vice president of IT and operations at Sophos, gave a company overview and its roadmap to success; Mr. Patel was followed by Mr. Stuart Fisher, regional vice president & managing director, Asia Pacific, at Sophos and Mr. Anthony

22 1-15 october 2015 | DIGITAL TERMINAL

Merry, director product management and data protection, ESG at Sophos gave insight to next generation protection from Sophos. The event also provides attendees an opportunity to witness and understand the capabilities of Cyberoam’s extended product line. Cyberoam is playing a central role in reinforcing the IT security of a wide range of businesses spread across more than 125 countries. Future ready features like EAL4+ certified firewall protection, patented layer 8 technology, high performance hardware appliances, scalable security architecture and flexible network connectivity have made Cyberoam a trusted name in network security.

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Regional News Acer India Opens Two Exclusive Brand Stores

cer Indiaannounced the launch of its exclusive Acer Malls at Nehru Place in Delhi and Hubli in Karnataka. The outlets will showcase the entire range of newly launched Acer products across Notebooks, Desktops, Tablets, Monitors, Projectors and Tablets. This Acer Mall is the first exclusive brand store of Acer at Hubli and fourth exclusive brand store in Delhi. The Malls are part of a new wave of Acer Malls imbibed with a new brand philosophy and path breaking retail design concept. Opening of these stores is a stepping stone in the course of Acer’s rapidly expanding retail presence, aimed at opening a series of new Acer retail outlets across the country by the end of 2015 adding to the swelling number of over 3000 retail outlets across the country where Acer devices are available. Acer is planning to launch their next exclusive Acer Mall at Belgaum, Gurgaon, Faridabad, Chandigarh, Dehradun and Meerut in coming weeks. At the inauguration of the Acer Mall at Hubli, S Rajendran, Chief Marketing Officer, Acer India, said, “The launch of this store is yet another step towards our aim of providing our customers an unmatched shopping experience by making the complete range of Acer products available to them. We intend to provide a unique shopping experience to our customers and enable them

to browse, touch, feel and experience Acer’s latest product portfolio crafted to appeal to the needs of all segments.” He further added, “We have rapidly increased our presence in the consumer market over the last year with exciting new products, while continuing to expand our retail footprint across India.”

Also Available MAYA LAZER BARCODE SCANNER

MAYA WIRELESS BARCODE SCANNER

Laser projection of the virtual keyboard is very sensitive and can be connected to a mobile phone tablet and computer

Import by: PremiumAV

Just-In Zebronics Boosts PremiumAV Enters Tower Speaker Product Hardware Market Range with Launch of Laser ebronics has expanded its line-up of tower speaker Keyboard range with the introduction of new Bluetooth

enabled tower speaker ZEB-BTM7450RUCF. The company has a vast line up of speakers in 5.1, 4.1, 2.1, tower and portable categories. Zebronics “The Sound Monster” speakers are known for their impeccable sound quality and loudness. The latest entrant in this series is ZEBBTM7450RUCF. It’s a 2.0 channel tower speaker with total 50watts RMS output power. It comes with various connectivity options like USB slot for USB pendrives and memory card slot for SD/MMC cards. The most important one is Bluetooth. You can wirelessly stream music through a mobile phone, tablet or laptop through Bluetooth. It has 10 meters wireless range and gives you freedom to control the speakers wirelessly. It can be also connected to TV, DVD player, desktop computer through aux in port through a RCA to 3.5mm stereo cable. The speaker comes in rich wooden finish, the front panel of the speakers are done in glossy black panel. Each tower has two drivers, a 3” driver to handle the high frequencies and 6.5” driver for low frequency. Frequency response of the speaker is from 40hz to 20khz. FM radio also comes with built-in the speaker and has capacity to store 50 FM channels. It also comes with one wireless mic, which can be used for karaoke. ZEB-BTM7450RUCF is available in retail and online stores. It comes with 1 year warranty from Zebronics.

remiumAV is all set to stun the hardware market with its recent launch of its exclusive Laser Keyboard: the ILKO79. PremiumAV, a company much known for its software innovations has decided in to step into the world of hardware with its two recent revelations the first one being the barcode and the next one of course is the one and only the Laser Keyboard, ILKO79. Ideal for home, school, office and mobile use, this laser keyboard is compatible with iPhone 4/5/6, iPad (iOS7), Blackberry tablet, Android 2.0 and higher, Windows Phone 7, Windows XP / Vista / 7 and Mac OS. With a Bluetooth HID and USB2.0 interface, the Keyboard layout is sized at QWERTY 19mm. It has a detection rate up to 400 characters per minute. It has battery duration of approximately 150 minutes, 1000mAh built in rechargeable battery. With a light weight of 47g, the ILKO79 easily pairs with any Bluetooth device. Still worried about the visibility factor, the ILKO79 has a good contrast up to 1800 lux ambient illumination. You can use it anywhere you want PC, HTPC, IPTV, WebTV, GoogleTV, Android TV box, Smart TV, Smart phones, etc, it’s just your call. Commenting on the launch, Sanjay Garg, CEO, Premium AV said, ‘At PremiumAV, we have always taken an attempt in order to understand the market trends and our customer needs deeply. We have given our best being a software

company and we would also not disappoint our customers after having entered into the hardware market. We are also soon going to launch ‘Android TV box’ for our end customers which we hope our customers like it. Each and every product of ours is designed specifically in order to cater to the growing demands of the people. We know the wants and we also know how to deliver it at its best, so we are quite sure people would like the product and we hope to come up with such customer centric products more often’ Laser Keyboard has been priced at Rs. 5,034.42, the product comes with a warranty of 12 months and will be available at all leading retail outlets of all formats. .

26 1-15 october 2015 | DIGITAL TERMINAL

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Mobility Buzz

InFocus Launches M812 Smartphone in India

nFocus, the U.S-based tech the flagship smartphone statement with its metal unibody looks. most exquisite design exceptional features and performance. Commenting on the Thapar, Country Head, said, “Today, metal is the of premium quality and Keeping this benchmark in the InFocus M812 as the most and performance. For the style-conscious

giant announced M812, which makes a magnificent all It blends the language with a power-packed launch, Sachin InFocus India ultimate hallmark enviable looks. mind, we have created covetable epitome of design Android lovers, we believe this

flagship smartphone will become a symbol of exquisite aesthetics and an extension of their personality.” The 5.5 inch Full HD IPS display on InFocus M812 delivers a rich visual experience. The true-to-life colors on the screen are complemented by Corning® Gorilla® Glass 3 glass protection. Sharp contrast, high resolution, extreme clarity and built-in Blue Light filter, makes the viewing experience an ultimate pleasure. At Rs 19,999, InFocus M812 is an ultimate combination of looks and performance.

ASUS Unveils ZenFone Go Smartphone in India

SUS launched the ZenFone Go, a 3G- enabled smartphone for users in India. Starting today, users can purchase the model on Flipkart, ASUS exclusive stores and all leading retail outlets at Rs. 7,999/. Available in 5-inch (ZC500TG), ZenFone Go is currently, one of the most competitively priced 3G handsets in the market. Announcing the availability for ZenFone Go, Mr. Peter Chang, Regional Head - South Asia & Country Manager – System Business Group - ASUS India, said, “We are excited to announce the availability of ZenFone Go for our Indian users. Being the third largest home to

smartphone users, India is a critical market for us and we intend to bring cutting edge products to consumers here, who seek power packed design sensibilities of a high-end smartphone at competitive prices.” The Zenfone Go also sports an enhanced ZenUI that lends an exquisite visual design with exciting new features — including ZenMotion, Trend MicroTMDr. Safety and ZenUI Instant Updates that boost the usability, ensure security and privacy and deliver a seamless user experience. The device runs on Android 5.1 Lollipop and support MicroSD cards of up to 64 GB and is powered by a 2.07 mAh battery. The rear camera has a resolution of 8 MP Autofocus while the front shooter will capture 2 MP that deliver beautiful, high-quality photos with a professional look. ASUS ZenFone GO is priced at Rs.7, 999/and now available in ASUS exclusive outlets, all leading retail stores and on Flipkart

Lenovo unveils ‘VIBE Shot’

enovo launched in India the VIBE Shot- a revolutionary smartphone that is set to transform instant photography experience with its impeccable camera features and power-packed performance. The well-crafted, stylish device is a head-turner that blends smooth and elegant design with trend-setting photo capabilities, sharp display and uncompromising performance. The VIBE Shot packs fantastic hardware under the hood encased in premium metal and glass materials. The device is surprisingly thin and

28 1-15 october 2015 | DIGITAL TERMINAL

light-weight, and flaunts superb build quality with an aluminum frame sporting chamfered edges, reinforced by Corning Gorilla Glass 3 front and rear covers. Equipped with exquisitely advanced optics, the smartphone has first-of-its kind especially designed tricolor flash system that automatically adjusts luminosity based on ambient light conditions, providing the most natural-coloured images. Sporting a 12.7 cms fullHD display with 1920×1080 IPS capable of displaying 100% NTSC gamut and 16MP rear camera with a 6-element lens module, the VIBE Shot captures detailed and sharp images and offers an immersive user experience. Latest Lollipop Android OS, 4G connectivity, highly efficient 64-bit Qualcomm® Snapdragon™ 615 1.7GHz Octacore processor, 3GB RAM and 32GB onboard storage & expandable by microSD up to 128GB make the VIBE Shot the ‘perfect choice’ for today’s millennials. Complete with gesture controls, photo enhancement software, premium technologies and in-demand innovative features, the VIBE Shot is a promising, highly responsive and sophisticated device ideal for consumers looking for camera/smartphone crossover device. The Lenovo VIBE Shot will be priced at Rs. 25,499/- and will be available at www.lenovo.com and across 1,400 Lenovo exclusive stores and leading smartphone retail stores.

Mobility Buzz

iBall Launches ‘Slide Brillante’ 3G Calling Tablet

Ball launches its latest entrant in the line-up of its Performance Series Tablets - “iBall Slide Brillante” in association with Intel. With IPS HD screen providing stunningly beautiful display and with super responsive and smooth7 inch full capacitive multi-touch display, iBall Brillante is powered by The Intel® AtomTM x3-C3130 processor featuring a 64-bit dual-core Intel® Atom TMCPU and an integrated 3G modem. This innovative device is slated to give an experience on the edge of excellence. The Intel Atom x3 processor series is Intel’s first integrated communication platform. Formerly code named “SoFIA”, Intel® Atom™ x3 Processor Series is a cost competitive SoC with 64-bit Intel Atom processor cores and integrated cellular baseband modem. It is power packed with 1GB RAM and 8GB Built-in, expandable up to 32GB through Micro SD slot. It also features a 2MP rear camera and a front camera for video

chatting and selfies. Powered by its high capacity 3000mAh polymer battery, iBall Slide Brillante runs on the Android 4.4 Kit Kat and houses various entertainment options like Music Player with MP3, HD Video playback, FM Radio and comes with in-built multi-languages keyboard support for more than 15 regional languages. To top it off, the Dual SIMsupporting device supports 3G and 2G, making your work easier and also bears GPS and A-GPS capabilities. Connectivity options also include USB tethering, USB Internet, Wi-Fi, Bluetooth and also several OTG functions. The price with a best buy price of 5,799 is a steal for all looking for a calling Tablet with terrific performance!

PHICOMM Passion 660 price drops to INR 8999

his festive season PHICOMM has dropped down the price of its flagship LTE Android smartphone PHICOMM Passion 660 to INR 8999. PHICOMM is China’s leading provider of telecommunication equipment, terminals, and services. PHICOMM Passion 660 has seen a huge success in India since its launch in June 2015. This spec-rich phone which was already available at a consumer friendly amount has its price slashed by INR 2000 which makes the buy even more enticing. It is a versatile and easy to use smartphone based on a Qualcomm Reference Design by Qualcomm Technologies Inc. (QTI) has a 5.0-inch IPS LCD display with 1920 x 1080 pixels resolution (FHD) and is powered by a Qualcomm® SnapdragonTM 615 processor with 4G LTE. Qualcomm Snapdragon is a product of Qualcomm Technologies Inc., a subsidiary of Qualcomm Incorporated.

PHICOMM Passion 660 features a 13-megapixel rear-facing camera with LED flash and a 5-megapixel front-facing camera. With PHICOMM’s own EXPECT 5.0 UI, Global 4G Roaming supportand its unique pedometer, PHICOMM Passion 660 offers consumers a dream like technologically advanced device aimed to enhance their mobile experience.

BLU Launches Windows based 4G LTE mobile phones in India

LU Products, a US headquartered mobile devices manufacturer has launched its exciting range of highly popular windows BLU win series 4G LTE devices in India. Named Win JR LTE and BLU Win HD LTEthese trendy mobile phones come with innovative features which enhance the consumer smartphone experience. What makes the new BLU Win Series which come loaded with Windows 8.1, even more attractive, is that they can be upgraded to Windows 10 for free. Also, keeping the Indian consumer in mind, these phones have a dual sim functionality, which can be used on any compatible network in the region to deliver blazingly fast 4G LTE data speeds. These trendy

BLU Win JR LTE and Win HD LTE series come with big and bright screens, great cameras and super-fast LTE processing. Powered by a 64-Bit Qualcomm Snapdragon 410 processor, they come in a range of vibrant neon colors that are meant to appeal particularly to the young consumer. Moreover, the pricing has been made extremely competitive with the aim of offering the Indian consumer an unbeatable combination. BLU Win JR LTE Priced at Rs 5,999/- and BLU Win HD LTE priced at Rs 7,999/-

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Big Byte

HP Retains Top Position in India PC Market HP

s per the recent IDC report, HP retained its top spot with market of 26.4% in the India PC market whereas Dell captured the second spot with a market share of 21.6%. The overall India PC shipment for Q2 2015 stood at 2.19 million units i.e. a quarter on quarter growth of 1.4% over Q1 2015 and year on year drop of 14.1% over Q2 2014. The overall consumer PC market recorded 1.15 million units, a quarter on quarter drop of 1.3% over Q1 2015. “While there are signs of optimism in the market and even as overall consumer sentiments are improving, discretionary spending levels is yet to witness a makeover”, comments Manish Yadav, Market Analyst, Client Devices, IDC India. As a result, inventories continue to build up and vendors are hoping for a seasonal turnaround in Q3 2015. The commercial PC segment recorded 1.04 million unit shipments in Q2 2015 i.e. a 4.5% quarter on quarter growth against Q1 2015. “Various announcements and initiatives made by the government on boosting economic growth had positive impact on the sentiments of the business community; however in order to sustain this buoyancy it is vital that implementation of reforms continues at a steady pace,” comments Kiran Kumar, Research Manager, Client Devices, IDC India.

Dell Lenovo

Top 3 PC Vendor Highlights: HP HP retained its top spot with market of 26.4% in the India PC market. They grew by 2.6% quarter on quarter over Q1 2015.Thriving high on commercial business, the vendor has recorded the highest growth rate of 17.7% quarter on quarter owing to strong enterprise engagements and spending from SMBs, which fuelled up their growth in Q2 2015.

Dell Dell captured the second spot with a market share of 21.6%. Dell has now recorded an overall negative growth for two quarters in a row. However, the vendor is expected to bounce back by virtue of its strong channel presence and improved partner engagements in SMB and enterprise business.

Lenovo Lenovo took the third spot with 18.1% market share in the quarter. Improved focus on midmarket accounts, maintaining a balanced inventory health and expanding coverage will help them boost their overall growth in the coming quarters.

IDC India Forecast: India PC market is looking to recuperate in due course of time. Festive buying is expected to drive a positive growth in consumer spending and last leg of ELCOT fulfilments is expected to lead to an overall growth in the PC market in the succeeding two quarters,” adds Kumar.

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Talk Point

Irvine Committed to Provide Best Product at an Affordable Price A New Delhi based company has been very aggressive in bringing innovative and affordable products for Indian consumers. The company has successfully establish its connection with consumer as an Indian brand.

rvine Technologies Private Limited was started in year 1999 with a mission to provide DRAM solutions to Indian customers. Gradually company established its feet into the market and diversified its products range and became one of the renowned brands in India. The company now deals in Memory Module, USB 3G Data Card, Laptop Accessories (Battery, Charger, Keyboard, DVD Writer, and Screens etc.), Power Bank and Barcode Scanners. The man behind the successful journey, Mr. Anjani Kumar Mishra, MD, Irvine Technologies Pvt. Ltd reveals his vision and plans for the company in a conversation with DT. He reveals, “I founded this company in year 1999 with a vision to offer best and affordable solution to the Indian customers. I felt that there were lack of quality and customized products in the market. We started with memory modules and now we have more than 20 products under our brand. The success of our brand is our philosophy

Mr. Anjani Kumar Mishra, MD, Irvine Technologies Pvt. Ltd

to bring best quality product at an affordable price. “ Irvine technologies has so vast range of products which caters to need of every users. Yet the company has its leadership position in few categories which adds to maximum revenue to overall market share. He confirms, “Yes our laptop accessories, memory modules and modems are the major focused products which helps in boosting our overall revenue. This doesn’t mean that our other products are not doing well. Our other products are also doing well and we give all required attention to those products.” n India, channel is the only way to reach so huge geographies and so many regions. Irvine Technologies also took the same root for its penetration deeper in every region. Talking on the importance of channel partners, he adds, “Channel is backbone of our company and we are also a channel driven company. Over the year, we had

built a very strong channel base. Currently we have 190 partners who work with us on distribution leveland more than 450 resellers who sell our product to customers. When it comes to channel expansion plan, yes we do as per our requirement in all different region. We also appointed very strong sales team in last two month for better support to our partners.” Offering excellent service support is very crucial for any brand to sustain in the market. Irvineknows this very well and that’s the reason company recently invested hugely in the service support to offer excellent service to its customers. He shares, “Service is very important part of our marketing strategy. We have very excellent service support team who are providing 24x7 technical support to customers. We have also acquired 4000 Sqftspace at Okhla Industrial Area to offer full fledge service centre under the leadership of best technical team. The centre will be operational from next month.” DIGITAL TERMINAL

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News Byte TP-LINK India Leads Wireless CeBIT India and STPI join hands to stimulate the Range Extender Market MSME sector in India P-LINK India announced that the company led

consumer Wireless Range Extender market share in Q2 2015, according to the most recent research published by Indian research and advisory firm 6Wresearch, which conducts the research on various aspect and industries. They have a special unit to do research on such segment and according to the research conducted by them, in their report TP-LINK emerged as market leader in Range Extender segment in India. “We are pleased that 6Wresearch recognizes TP-LINK’s number one position in the Wireless Range Extender market,” says TP-LINK’s representative, “TP-LINK has always been a committed company, and our aim is to provide our customers with smooth wireless lifestyle at reasonable cost”. TP-LINK’s quality control is unprecedented and before a new product is shipped, it gets tested in 7,000 unique scenarios, and it only takes one failed test to start the entire process all over again. The 6Wresearch Quarterly Tracker – Q2 2015 Final Release – indicates that TP-LINK India leads its marketplace in market share (measured by units shipped): TP-LINK ranks number one in India at 47% market share India Wireless Range Extender Market shipments value reached $0.40 million in CY Q2 2015. TP-LINK Gains Market Share in India TP-LINK India leads second quarter 2015 in Wireless Range Extender shipments, with reference to published 6Wresearch Quarterly Tracker reports.

AMD Powered Amazing Big Screen Wonders To Baahubali

MD announced that Arka Mediaworks used AMD FirePro W8100 GPUs, AMD FirePro W9100 GPUs and other AMD technologies to bring the motion picture Baahubali to life. Directed by acclaimed film maker S.S. Rajamouli, Baahubali tells the tale of two brothers who find themselves at odds over a kingdom passed down from their father. The first of a two-part dramatic tale, the film features a series of visually exciting adventures brought to life by the power of AMD FirePro professional graphics, enabling artists to create real-time, seamless visual effects. The highest grossing film ever released by an Indian filmmaker, Baahubali appeared this past summer on 200 screens across the US and more than 3500 screens globally, and the international version is set to debut this fall at some of the world’s most prestigious film festivals. On September 18, director S.S. Rajamouli, Raja Koduri of AMD and Pete Draper of MakutaFX will host a panel discussion on the making of Baahubali, which will be broadcast live from Los Angeles at 10:15 a.m. IST. To recognize the company’s technical contributions to the visual effects production, Director S.S. Rajamouli acknowledged AMD FirePro professional graphics as an important enabling technology, allowing the rendering of fantastic scenes and amazing visuals. 32 1-15 october 2015 | DIGITAL TERMINAL

eBIT India, the premier international IT/ICT event organized by Hannover Milano Fairs India Pvt Ltd (HMFI), and STPI (Software Technology Parks of India), an autonomous society under Ministry of Communication and Information Technology, Dept. of Electronics and Information Technology, Govt. of India, confirmed their strategic partnership at CeBIT India 2015 to promote the Software & Electronics Hardware industry in the country. This is the second successive year that the two organizations have come together to boost the MSME sector. Additionally, STPI will hold its annual ‘STPI IT Export Awards’ STPI, Govt. of India, to award the top performing IT companies of Karnataka for their performance during the FY 2014 – 15 on 29th October 2015 under various awards categories. Elaborating upon the partnership, Mehul Lanvers-Shah, Managing Director, Hannover Fairs India Pvt Ltd. said “We strongly believe that the growth of the MSME sector in India is a critical for the social and economic progress of our country. Last year we successfully partenered with STPI to spur growth of the MSMEs and this year we plan to take this association to an international level by hosting India winners to CeBIT Hannover 2016. Supporting Prime Minister’s vision Digital India vision, CeBIT India 2015 will provide an ideal platform to 100 MSMEs under the STPI umbrella to connect with global industry leaders in the electronics and software ecosystem.”

HP Announces Availability of HelionCloudSystem 9.0

P announced general availability of HP HelionCloudSystem 9.0, its integrated enterprise cloud solution, and a new HP ConvergedSystem 700 platform, a workload optimized infrastructure purposebuilt for HP HelionCloudSystem 9.0. Organizations are attracted by the promise of the cloud to speed service delivery, lower costs and increase the efficiency of the datacenter. For many enterprises, a successful cloud initiative begins with integrating existing and new technology investments. The challenge is to develop a cloud that is simple to use and manage. HP HelionCloudSystem 9.0 incorporates HP Helion OpenStack and the HP Helion Development Platform, delivering an enterprise-ready integrated open source infrastructure as-a-service (IaaS) and platform as-a-service (PaaS) offering. HP HelionCloudSystem 9.0 provides a modern development environment that can be integrated with customers’ existing IT investments to move their traditional applications to the cloud, as well as to develop and deploy cloud-native applications using multiple development languages.

News Byte WD® Makes Cloud Storage Big Byte Creative Peripherals Intros More Personal in India 'PhotoFast Memories Cable D® introduced significant enhancements to WD's for iOS Devices family of My Cloud® personal storage devices

in India. These include a new, redesigned My Cloud OS 3 operating system, Software Developer Kit (SDK) to enable better app integration, and new My Cloud Mirror Gen 2 personal cloud storage device with faster processing capability than previous generations. My Cloud OS 3 features MyCloud.com that provides users global access to their My Cloud via an intuitive web browser-based user interface and enables file collaboration, comprehensive access management and a photos and videos gallery view. My Cloud OS 3's new WD Sync TM feature syncs data across multiple PCs and notebooks, ensuring that important files are up to date and available to users from almost any device. The new OS also allows users to set up automatic camera-roll backup of photos from smartphones and tablets and offers a new transfer tool that enables users to easily and quickly move their files to My Cloud devices. The OS also includes Chromebook TM notebook computer and Chromecast TM device support. The My Cloud Mirror Gen 2 personal cloud storage device will have an approximate price of INR 23500 for 4 TB, INR 30000 for 6TB, INR 37500 for 8TB, and INR 55000 for 12 TB variants. The product will be available in India from November onwards through WD’s leading resellers, largeformat retail, and online partners.

Dell Announces National Winner of ‘Dell Champs 2015’

ell announced the national winner of “Dell Champs – 2015” School Program, a 20 city student-outreach program woven around the theme, ‘Learning Meets Doing’. Dell Champs is a part of Dell’s student contact program which, riding on four years of success, has completed its 5th effective year. This year’s winning duo is Rahul Jayanti and his son Kaushik from Little Angel’s School, Vizag, who competed in the nationals to win the title of ‘Dell Champs 2015’. The Dell Champs program acknowledges that students are increasingly spending more time with their ‘technology companions’, and the process of education is evolving. This year’s Dell Champs program is in line with Dell’s latest ‘Back to School’ campaign which resonates the message that computing can transform the process of learning with intuitive technology and contribute to the all-round development of a child. The “Dell Champs – 2015” program features a unique platform for parents to participate with their child and be a partner in their success. The competition was conducted in city schools across 400 schools in 20 Tier 2 and Tier 3 cities in the country in three phases; the first being the ‘School level’ round, from which 2 teams were chosen to represent their school in the City Finals. While School Level winners were decided, an Interactive workshop was held, as part of Dell’s School Contact Program, to educate children and parents on how PCs can enhance learning and on Internet safety.

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reative Peripherals has announced the launch of latest Memories Cable from PhotoFast with an amazing entry on the Indiegogo platform. The World's first extra storage drive is designed as a charging cable for your iPhone. These MemoriesCables store and manage data and automatically backs up iOS device while charging your iPhone/iPad. Mr Ketan C Patel, CEO at Creative Peripherals said, "It is my great pleasure to introduce MemoriesCable, the World's first extra storage drive for iPhone from the house of our esteemed partner PhotoFast. Considering the popularity of Apple products among the Indian people, I believe MemoriesCable will be a huge success in Indian market. Creative peripherals being the key distributor for the products of the PhotoFast in India, we look at this as great opportunity to further consolidate our position in Indian market. We hope that PhotoFast MemoriesCable bring huge success for both PhotoFast and Creative Peripherals." PhotoFast always believes that, there is a room for improvement and plenty of scope for innovation. Notably, they are bringing real-life solutions. We all love our iPhones and iPads and fill them with photos, music, videos and tons of apps. So, all iOS users' must have experienced two common issues: running out of space and running out of battery.

ASRock Z170 Gaming-ITX/Ac Boosts Gaming Motherboard Offerings

here is perhaps no other Intel 100 series mini-ITX motherboard that is able to compete with ASRock Z170 Gaming-ITX/ac, which might appear as any conventional tiny form factor board with two DDR4 DIMM slots on the side, a single PCIe 3.0 x16 slot at the bottom, and a huge fat LGA1151 CPU socket sitting in the middle. But, in truth, you may not judge a book from its cover. Because this compact gaming motherboard simply dominates the 100 series featherweight division, no matter whether it’s head to head on specifications, features or performance. To begin with, ASRock Z170 Gaming-ITX/ac is built on an eight layer PCB and adopts an eight power phase design. This ultimately leads to better performance, which is further amplified by the rest of the Super Alloy and Gaming Armor design, such as the Premium 60A Power Chokes, Dual-Stack MOSFET, Nichicon 12K Platinum Capacitors, Hi-Density Power Connector, 15μ gold contacts and Digi Power. It’s stable, power efficient and most of all, powerful. Another notable feature on this gaming motherboard is the graphics output. There are two HDMI ports and a DisplayPort built on the rear i/o, while one of the HDMI ports has an additional chip to support the latest version of HDMI and HDCP. Meaning that it has the ability to playback videos or games in 4K resolution at 60 herzt using the onboard Intel HD Graphics! So either you’re planning to game with a graphics card or just settle with the onboard graphics, ASRock Z170 Gaming-ITX/ac is your best choice for a petite gaming rig.

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RNI No. DELENG/2010/31992

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