CHANNEL ROADMAP
MICROTEK
“WE HAVE A STRONG GROWTH ROADMAP FOR 2020 WHICH WILL INTENSIFY OUR LIMITS FURTHER” With the increasing consumption of electricity in our country, the need of effective and uninterrupted power supply has increased tremendously. From among the wide number of sectors, manufacturing sector is the one that requires highly effective power solutions for working without any interruption. Also, the solar power is the next big thing that is creating huge buzz due to very economical power supply. Microtek is one of the market leaders in providing all such power solutions. Manoj Jain, Director, Microtek International Pvt. Ltd. spoke with DT on the overall performance of Microtek in 2019 and all business plans for 2020 while interacting.
things from 2019 which will help us in performing more efficiently in year 2020.
MA N OJ J A I N Director, Microtek International Pvt. Ltd.
How do you see the brand’s overall business growth in CY 2019?
62
What will be your overall business growth or target revenue for CY 2020?
What will be your channel strategy to drive substantial growth?
Please share your service support commitment for your loyal customers.
We have a very large network of
Microtek
channel partners that help us in
in India with widest network of
is
the
only
company
maintaining our leadership. We are
150 own service centers and 355
a channel focused company and
service points spread all across
We have a strong growth roadmap
we work very closely with them to
India empowered with trained and
for 2020 which will intensify our
take the business on new hights. We
qualified
limits further. As we have a robust
have a network of more than 45000
keep on investing for upgrading and
are
channel partners all across India,
expanding our service footprint on a
pretty much sure that we can add
and our sales team is continuously
regular basis. This has been the main and unique strength for the success
presence
across
India,
we
service
engineers.
We
more feathers in our cap in 2020.
working on adding new partners
We have attained promising business growth in CY 2019,
The
are
to strengthen it further. They have
of Microtek Brand. We emphasize
many things went positive that worked to help us grow
relentlessly increasing as the need of
been given set time bound targets
on offering the industry’s best pre-
despite facing big challenges. We made big efforts to pull
power solutions in the country is on
to appoint and add new channel
sales and post-sales service support
things our side as the conditions are becoming very much
rise. We are looking at expanding our
partners. Channel Partners are most
to our customers with the help of our
important for as we achieve our
large team spread across the nation.
growth
opportunities
challenging. We have cemented our position and worked
reach to more and more customers
very hard to further grow our market share particularly
so that we can cater the demand with
sales through our channel partners
We are committed to support our
in the stabilizer and solar panel segment. Our growth
our reliable products. We are the
only. We have complete marketing
customers and provide them quality
is complemented with the efficiency of our team that
most trusted power solution brand
backup for our partners in terms
products.
work very day and night to serve our customers with the
in India and we carry our legacy of
of BRANDING IN-SHOP as well as
best products. We are very much energised and full of
providing industry leading products
DEALER BOARD. We organise dealer
confidence so we expect huge growth in this New Year
to our customers. We are expecting a
meets regularly for feedback and
as market sentiments have improved. We learned many
great business year in 2020.
training.
D I G I TA L T E R M I N A L Y E A R B O O K 20 20
www.digitalterminal.in