DT Year Book 2020

YEAR BOOK

2020

A HAND BOOK FOR ENTIRE TECH BUSINESS POWERED BY

CONTENT

TOP 10

Digital Terminal Year Book 2020

Publisher & Editor: Rajeev Ranjan Executive editor: Jyoti Janda Asst. Content Manager: Jai Prakash Senior Graphic Designer: Abdhesh Kumar Jha

TECH TRENDS

2020 10

Graphic Designer: Jasvinder Singh Administrator Head: Neha Editorial Desk: Suraj Rawat Production Head: Rajiv Singh Marketing Executive: Balvinder Singh Visualiser: Akriti Arora Circulation: Rajesh / Raju NEWS DOT MEDIA PVT. LTD. Marketing & Editorial Office Jodhka House, 12, Sant Nagar, East of Kailash, New Delhi, Delhi-110065 Email : info@newsdotmedia.com, info@digitalterminal.in Website : www.newsdotmedia.com www.digitalterminal.in www.telecomtoday.in

ICT MARKET REPORT 20

“DIGITAL BHARAT,

SAKSHAM BHARAT”

Narendra Modi Prime Minister of India

16 (Report Source: The Digital India Compendium, titled “Digital Bharat Saksham Bharat”)

TOP TRENDS THAT WILL SHAPE THE

CYBERSECURITY INDUSTRY IN 2020

28

Image Source: There are few pictures in this book which has been used from www.freepik.com. We don’t claim copyright of such images as these are own freepik.com and they have the complete copyright of these images. There are also certain images used from google & other websites for which we don’t claim the copyright of images. Even the various logos used are property of their respective companies, who are the actual owner of those logos and holds the intellectual property right for them.

82

INDIA’S TOP TECHNOLOGY BUSINESS LEADERS

RNI No. DELENG/2010/31992 Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92.

Magazine printed at Sangat Printers, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only.

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74

INDIA’S TOP 10 NATIONAL DISTRIBUTION COMPANIES

69

CHANNEL ROADMAP 2020

92

98

108

114

36 - Chandrahas Panigrahi, Acer India 37 - Anand Subramanya, Dell Technologies 38 - Vishal Parekh, Kingston Technology & HyperX 39 - Tushar Sighat, D-Link (India) Ltd. 40 - Jaganathan Chelliah, Western Digital 41 - Vinay Shetty, ASUS 42 - Sundaresan Kanappan, Tech Data 43 - Sanjoy Mukherjee, Oracle 44 - Sameer Bhatia, Seagate Technology

TOP 24 FASTEST GROWING DISTRIBUTORS

INDIA’S EMERGING TECH LEADERS

45 - Seema Bhatnagar, Nexstgo 46 - Bijoy Alaylo, TP-Link 47 - Shivangi Bhadauria, MSI 48 - Rajshekhar Bhatt, ECS India 49 - Sanjiv Krishen, Iris Computers 50 - Devendra Kamtekar, DIGISOL Systems 51 - Sunil Sharma, Sophos 52 - Joyce Ray, Tally Solutions Pvt Ltd 53 - Kuldeep Malhotra, Konica Minolta 54 - Dipesh Kaura, Kaspersky 55 - Avneet Singh Marwah, Super Plastronics Pvt Ltd 56 - Rajesh Goenka, RP tech India 57 - Manoj Kumar Pansari, Astrum India 58 - Parvinder Walia, ESET 59 - Sanjay Kalirona, Gizmore 60 - Sunil Grewal, GIGABYTE Technology (India) Pvt. Ltd. 61 - John Dong, Tenda India & SAARC 62 - Manoj Jain, Microtek 63 - Arjun Bajaj, Daiwa 64 - C Sukumaran, Canon India 65 - Alok Gupta, Unistal Systems Pvt. Ltd. 66 - Sanjiv Kela, Net Protector 67 - Vikram Mehta, VR Infotech 68 - Anil Bhasker, IBM

126 INDIA’S TOP 15 TECH STARTUPS

WELCOME TO THE

78 INTERNET OF SENSES T O P 10 H O T CO N S U M E R T R E N D S 2030

ADVERTISEMENT INDEX

02 - Western Digital 03 - AMD 04 - ECS 05 - Acer 09 - Tech Data 11 - Sophos 15 - D-link 19 - Seagate 21 - TP-link 25 - Tally Solutions 27 - Kingston Technology 77 - Iris Computers 91 - Portronics 97 - Gizmore

113 - Net Protector 115 - Tenda 119 - Microtek 121 - IP-Com 123 - ESET 124 - Portronics 125 - Astrum 127 - Daiwa 129 - Digisol 130 - MSI 131 - Iris Computers 132 - Konica Minolta 133 - Kaspersky 134 - Canon

“WE ALL NEED TO PUSH OURSELVES IN

MISSION TO EMPOWER ICT INDUSTRY”

ear 2020 will mark DT’s 11th anniversary which itself is a huge landmark to achieve in so competitive market.

We started Digital Terminal 11 years ago to fill the dots between brands and partners. Since then we worked towards the goal to provide best news and information platform for entire ecosystem, and contribute towards overall growth of ICT market in India. We succeeded in achieving those set goals. Now we have turn 11-year-old media house and proudly serving ICT industry since we born.

Today, we are among India’s Top Technology media house who have consistently performed well despite all challenges. The publication initially focused on print magazine only, but with emergence of digital era, we gradually built 360-degree approach by establishing strong digital presence and effective event platform. We used all tools to stay ahead in proving technology news and information to our target audiences. We will continue our mission to empower ICT industry and be the true catalyst for entire industry in years to come ahead.

We are also very happy to announce that with all your support we have succeeded in bringing sixth edition of Year Book. DT Year Book is one of the most sought brand books in India which we bring every year. DT Year Book 2020 is again here to serve it’s real purpose of throwing required message from brands to their partners which will help them in formulating business plans for 2020. This year also, we have compiled all relevant and exclusive content for channel partners which will give them insights about emerging technologies and opportunities which they can plan in advance. With best efforts and hard work, we are very much sure, 6 edition of DT Year Book will be a huge success. th

In year 2020, we expect much stronger support from all

TRANSFORMATION MODE”

FOREW0RD

PUBLISHER’S NOTE

“WE WILL CONTINUE OUR

e are again excited to bring 6th edition of DT Year Book.

Yes, the most awaited handbook for technology partners in India is ready again with mission to empower channel community for excellent growth in year 2020. If we look back, year 2019 was not good for overall ICT market whereas even few of the product segments registered negative growth as well. If we talk about PC market, Desktop category saw a 10.6% YoY growth in its shipments while Notebooks grew 18% annually. Last year, we saw big surprise in PC market as Lenovo jumped to number one player while HP was pushed to number two brand in India, followed by Dell. Decline in shipment of Inkjet printers and Laser segment brought the overall HCP market down by 6.5% YoY as per IDC report.

The decline in demand was majorly derived from challenges like deduction in overall IT budget for enterprises and large corporate houses and less government projects due to elections. But at the end, we concluded year on a positive note due to boost in sales in last quarter.

When we step in new year, we come with very high ambition. This time also we are expecting too much from 2020. We wish to start this new decade on a very healthier business story. Based on all technology trends in 2020 and emerging opportunities in services and solutions, we all need to push ourselves in transformation mode.

As tech business partners, we need to understand the opportunities which will give additional avenues of growth in days to come. With DT Year Book 2020, we have tried our best to put the entire related information to educate technology partners and help them in transforming their business in Year 2020.

With a clear message of positive growth from all major technology brands, DT Year Book 2020 once again succeed in making the difference by creating this huge effective resource for all technology partners across India.

stakeholders so that we keep working towards growth of Indian ICT market.

Wish you all Huge Success in Year 2020 !!

Rajeev Ranjan Publisher & Editor

Have A Rocking Business year 2020 !

Jyoti Janda Executive Editor

TOP 10 TECH TRENDS

2020 Every year, we have been bringing the technology trend for our readers through the Year Book. But this year’s trend’s prediction has very huge importance. 2020 is not just another New Year, but this is also starting of new decade which will push the technology market growth further in the years to come. Gartner, a leading global research firm has always helped us in understanding the future technologies in advance before it changes the way we live today. This year also they have come up with the list of trends which will have great disruption in the way we do business today and will also bring enormous opportunities for tech players across the globe. Hyperautomation, blockchain, AI security, distributed cloud and autonomous things are some of the year’s strategic technology trends by Gartner which will drive disruption and create opportunities in 2020. Here in Top Tech Trends 2020 section, you check the Gartner’s top 10 strategic technology trends that will drive significant disruption and opportunity over the next five to 10 years. (Report Source: Gartner)

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D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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1.

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TOP 10 TECH TRENDS 2020

TREND NO 1. HYPERAUTOMATION

Automation uses technology to automate tasks that once required humans. Hyperautomation

deals

with

the

application

of

advanced

technologies, including artificial intelligence

(AI) and machine learning (ML), to increasingly automate processes and augment humans.

Hyperautomation extends across a range of tools that can be automated, but also refers to the

sophistication of the automation. As no single tool can replace humans, Hyperautomation today involves a combination of tools,

including robotic process automation (RPA), intelligent business management software (iBPMS) and AI, with a goal of increasingly AI-driven decision making.

Although not the main goal, hyperautomation often results in the creation of a digital twin of the organization (DTO), allowing organizations to visualize how functions, processes and key performance indicators interact to drive value. The

DTO then becomes an integral part of the hyperautomation process, providing real-time, continuous intelligence about the organization and driving significant business opportunities.

3 TREND NO. 3 DEMOCRATIZATION

Democratization of technology means providing people with easy access to technical or business expertise without

extensive (and costly) training. It focuses on four key areas

— application development, data and analytics, design and knowledge — and is often referred to as “citizen access,”

which has led to the rise of citizen data scientists, citizen programmers and more.

TREND NO 2. MULTIEXPERIENCE

Multiexperience literate

people

replaces with

For example, democratization would enable developers to generate data models without having the skills of a data

technology-

scientist. They would instead rely on AI-driven development

people-literate

to generate code and automate testing.

technology. In this trend, the traditional

idea of a computer evolves from a single point of interaction to include multisensory

and

multitouchpoint

interfaces

like

wearables and advanced computer sensors.

For example, Domino’s Pizza created an experience beyond app-based ordering that includes autonomous vehicles, a pizza tracker and smart speaker communications.

In the future, this trend will become what’s called an ambient experience, but currently multiexperience focuses on immersive experiences that use augmented reality (AR), virtual (VR), mixed reality, multichannel human-machine interfaces and sensing technologies. The combination of these technologies can be used for a simple AR overlay or a fully immersive VR experience.

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4 5

6

TREND NO. 4: HUMAN AUGMENTATION

Human augmentation is the use of technology to enhance a person’s cognitive and physical

experiences. Physical augmentation changes

an inherent physical capability by implanting or hosting a technology within or on the

TOP 10 TECH TRENDS 2020

TREND NO. 6: THE EMPOWERED EDGE

body. For example, the automotive or mining

Edge computing is a topology where information

industries use wearables to improve worker

processing and content collection and delivery are

safety. In other industries, such as retail and

travel, wearables are used to increase worker productivity. Physical augmentation

placed closer to the sources of the information, with

falls into four main categories: Sensory augmentation (hearing, vision, perception),

the idea that keeping traffic local and distributed will

appendage and biological function augmentation (exoskeletons, prosthetics),

reduce latency. This includes all the technology on

brain augmentation (implants to treat seizures) and genetic augmentation

the Internet of Things (IoT). Empowered edge looks

(somatic gene and cell therapy).

at how these devices are increasing and forming

Cognitive augmentation enhances a human’s ability to think and make better

applications and services closer to the people and

decisions, for example, exploiting information and applications to enhance

devices that use them. By 2023, there could be more

learning or new experiences. Cognitive augmentation also includes some

than 20 times as many smart devices at the edge of the

the foundations for smart spaces, and moves key

7

technology in the brain augmentation category as they are physical implants that

deal with cognitive reasoning.

TREND NO. 7: THE DISTRIBUTED CLOUD

Distributed cloud refers to the distribution of public

cloud services to locations outside the cloud provider’s

TREND NO. 5: TRANSPARENCY & TRACEABILITY

The evolution of technology is creating a trust crisis. As consumers become more

aware of how their data is being collected and used, organizations are also recognizing the

increasing liability of storing and gathering the

physical data centers, but which are still controlled by

the provider. In distributed cloud, the cloud provider is

responsible for all aspects of cloud service architecture,

delivery, operations, governance and updates. The evolution from centralized public cloud to distributed public cloud ushers in a new era of cloud computing.

Distributed cloud allows data centers to be located

data. Additionally, AI and ML are increasingly

anywhere.

used to make decisions in place of humans,

This

solves both technical

evolving the trust crisis and driving the need

issues like latency

for ideas like explainable AI and AI governance.

and also regulatory

This trend requires a focus on six key elements of trust: Ethics, integrity, openness, accountability, competence and consistency.

Legislation, like the European Union’s General Data Protection Regulation (GDPR), is being enacted around the world, driving evolution and laying the ground rules for organizations. In India also government is looking to bring Personal Data Protection Bill to secure people’s data.

network as in conventional IT roles.

challenges like data sovereignty. It also offers the benefits of a public cloud service alongside the benefits of a private, local cloud.

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D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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8 9

TOP 10 TECH TRENDS 2020

TREND NO. 8: AUTONOMOUS THINGS

Autonomous things, which include drones, robots, ships and appliances, exploit AI to perform tasks usually done by humans. This technology operates on a spectrum

of intelligence ranging from semiautonomous to fully autonomous and across a

variety of environments including air, sea and land.

While currently autonomous things mainly exist in controlled environments, like in a mine or warehouse, they will eventually evolve to include

10 TREND NO. 10: AI SECURITY

open public spaces. Autonomous things will also

Evolving

move from stand-alone to collaborative swarms,

technologies

such

as

Hyperautomation

and

autonomous things offer transformational opportunities

such as the drone swarms used during the Winter

in the business world. However, they also create security

Olympic Games in 2018. However, autonomous

vulnerabilities in new potential points of attack. Security

things cannot replace the human brain and

teams must address these challenges and be aware of how

operate most effectively with a narrowly defined,

AI will impact the security space. AI security has three key

well-scoped purpose.

perspectives: (a) Protecting AI-powered systems: Securing AI training data, training pipelines and ML models. (b) Leveraging AI to enhance security defense: Using ML to understand patterns, uncover attacks and automate parts of the cybersecurity processes.

TREND NO. 9: PRACTICAL BLOCKCHAIN

(c) Anticipating nefarious use of AI by attackers: Identifying

Blockchain is a type of distributed ledger, an expanding chronologically ordered

attacks and defending against them.

list of cryptographically signed, irrevocable transactional records shared by all participants in a network. Blockchain also allows parties to trace assets back to

their origin, which is beneficial for traditional assets, but also paves the way for

other uses such as tracing food-borne illnesses back to the original supplier. It also

allows two or more parties who don’t know each other to safely interact in a digital environment and exchange value without the need for a centralized authority.

The complete blockchain model includes five elements: A shared and distributed ledger,

immutable

and

traceable

ledger,

encryption, tokenization and a distributed public

consensus

mechanism.

However,

blockchain remains immature for enterprise deployments due to a range of technical issues including poor scalability and interoperability.

Blockchain, which is already appearing in experimental and small-scope projects, will be fully scalable by 2023.

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D I G I TA L I N D I A

“DIGITAL BHARAT,

SAKSHAM BHARAT”

Digital India programme was envisioned as an ambitious umbrella programme

by Honorable Prime Minister, Shri Narendra Modi. The motive behind initiating dream step was to prepare India for a knowledge-based transformation.

Launched in July 2015, Digital India programme was conceived as a game changer from the perspective of Good Governance with a synchronized and coordinated engagement of the entire Government. This transformational programme has been designed to build holistic capabilities across infrastructure, manufacturing, skills and delivery platforms which, in turn, will lead to the creation of a self-reliant knowledge economy. Digital India programme identifies three vision areas - Digital Infrastructure as a Utility to Every Citizen, Governance and Services on Demand and Digital Empowerment of Citizens.

The programme is aimed at providing the required thrust to the nine pillars of growth: Broadband Highways; Universal Access to Mobile Connectivity; Public Internet Access Programme; e-Governance: Reforming Government through Technology; eKranti-Electronic Delivery of Services; Information for All; Electronics Manufacturing: Target Net Zero Imports; IT for Jobs and Early Harvest Programmes. Within five years of its tenure, the program has changed the life of every citizen in India. Through this section in DT Year Book 2020, we are happy to share report on Digital India mission.

This report has been prepared based on ‘The Digital India Compendium, titled “Digital Bharat Saksham Bharat”, released

by Ministry of Electronics & Information Technology (MeitY), Government of India

Narendra Modi Prime Minister of India

(Report Source: The Digital India Compendium, titled “Digital Bharat Saksham Bharat”)

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D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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SHRI RAVI SHANKAR PRASAD

Minister for Communications, Electronics & Information Technology and Law & Justice, Government of India “The fundamental philosophy behind the success of the digital transformation was elucidated by Prime Minister Shri Narendra Modi as IT+IT=IT (India Talent+ Information Technology = India Tomorrow).

From this inspiring vision, Digital India Programme was born, which is aimed at transforming India into a knowledge-based economy and a digitally empowered society by ensuring digital access, digital inclusion, digital empowerment and bridging the digital divide.”

I

D I G I TA L I N D I A

ndia’s digital story is one of an ICT - led development by use of technology that is affordable, inclusive and transformative. The Digital India Programme aims to transform India into a knowledge-

based economy and a digitally empowered society.

Through Aadhaar, the Government has provided digital identity to 123 crore residents of the country with 99% coverage of adult population.

The combination of Jandhan bank Accounts, mobile phones and digital identity through Aadhaar i.e. JAM trinity is helping the poor in receiving the benefits directly into their bank account. A total of Rs. 6.21 lakh crore have been disbursed through Aadhaar based DBT to beneficiaries of 438 Government schemes which, have led to saving of over Rs. 1.1 lakh crore in the last 4 years by removing fictitious claimants.

SS AHLUWALIA

Union Minister of State for Electronics & Information Technology, Government of India “The programme has ensured the Digital inclusion of all through providing access of robust digital infrastructure created under it, facilitating connect with rest of the world. It has ensured citizen participation and empowerment with technology that is transformative, affordable and sustainable.”

Increased use of Digital Payments in the country has brought about transparency and accountability. Over the past four years, digital payment transactions have grown multifold. BHIM/UPI has grown multi-fold in the span of two years. UPI consumers made over 67 crore transactions with a value of over Rs. 1 lakh crore in the month of January, 2019 alone. Currently, there are 134 banks offering UPI services to their customers.

Digital Delivery of Services has simplified the way citizens interact with the Government to avail various services and has enhanced the ease of living of the citizens. National Scholarship Portal has 1.4 crore students registered and scholarships worth Rs 5,295 crore disbursed in the last

AJAY SAWHNEY

Secretary, Ministry of Electronics & Information Technology (MeitY), Government of India “The Government of India has taken landmark initiatives under Digital India programme, which are unparalleled in scale, scope and impact. Ministry of Electronics & Information Technology (MeitY) is the torchbearer of the Digital India programme that symbolises the Government of India’s resolve of connecting and empowering 130 crore citizens.”

www.digitalterminal.in

three years.

Jeevan

Pramaan

improved

the

ease

has of

verification of pensioners using Aadhaar. 2.48 Crore Digital

Life

Certificates

have been submitted since 2014.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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D I G I TA L I N D I A

DigiLocker provides access to over 349 crore

Under Pradhan Mantri Gramin Digital Saksharta

become one of the leaders in digital transformation.

certificates in digital format on a single platform. To

Abhiyan

Having

make governance easily accessible to people, UMANG

implementing the world’s largest digital literacy

infrastructure and expanded digital access and

(Unified Mobile Application For New Age Governance)

programme under which 1.96 crore people in rural

outreach, India is poised to accelerate towards a trillion-dollar digital economy.

(PMGDISHA),

the

Government

is

is the platform created by the Government that

backward areas have already been imparted training

enables access of 339 Government services to the

to become digitally literate and a total of 6 crore

citizens through their mobile phones, thus expanding

will be trained, thus, bridging the digital divide and

the digital outreach of the citizens. There has been

helping people access benefits of the digital world.

built

a

strong

foundation

of

digital

‘Digital Bharat, Saksham Bharat – A Compendium on Digital India’ covers the entire gamut of the Digital

a stupendous growth in Electronic Transactions

India programme from policy to implementation

(e-Transactions) in various e-Governance services.

perspective, highlighting the transformation led

Over 8,919 crore e-Transactions have been recorded

by Digital India, a story of Digital Empowerment

since its inception, till December, 2018.

and Digital Inclusion. The Compendium provides an apt platform to showcase India’s position in the digital revolution as the country is generating future pathways powered by technology that is affordable and inclusive. The compendium is brought out with The BPO movement for smaller towns aims to create

an objective to disseminate and propagate the success

employment opportunities and secure a balanced

of Digital India among masses. It outlines initiatives

regional growth by promoting local entrepreneurs,

that provide Digital Identity, Digital Infrastructure,

employment

Digital Literacy & Skilling, and Digital Delivery of

to

women

and

differently-abled

persons. It has the potential to generate around 1.5

Services to millions of citizens.

lakh employment opportunities. 53,300 seats are allocated to 184 companies, resulting in setting Common Services Centres (CSCs) are bringing

up of 268 units distributed across 110 locations of

e-Services to the doorsteps of people in the rural

26 States & 2 UTs. BPOs have started operation at

areas in an affordable manner. There are around

several locations, including, Bhaderwah, Budgam,

3.12 lakh CSCs across the country providing over 350

Jammu, Sopore and Srinagar in Jammu and Kashmir,

services ranges across sectors like education, health,

Guwahati, Kohima, Imphal in North-Eastern region,

agriculture etc. and have generated employment

Baddi and Shimla in Himachal Pradesh, Patna and

to 12 lakh persons including 55,000 women. CSCs

Muzzaffarpur in Bihar, Jaleshwar in Odisha.

have become centres of digital empowerment being actively involved in providing digital literacy.

The

Government

is

promoting

Electronics

Manufacturing to accelerate the movement towards Make in India, Make for India, and Make for the World. Towards making India a manufacturing

The Compendium released by MeitY outlines India’s

hub for electronics and mobile devices, 268 unique

Digital journey showcasing increased landscape of

mobile and mobile component manufacturing units

ICT, thereby, improving lives of the 1.3 billion citizens-

have been set up in last 4 years, providing direct

both socially as well as economically. Digital India

and indirect employment opportunities to 6.7 lakh

is resonating among the common masses. Digital

citizens.

India, utilizing the power of digital platforms, has

To create an inclusive, safe and secure cyber space

economies, through embracing technologies will be

thus demonstrated a case study, where developing for sustainable development, the Cyber Swachhta

able to leapfrog towards sustainable and inclusive

Kendra (Botnet Clearing and malware analysis

growth.

centre) has been setup to provide alerts to users for

18

preventing loses of financial and others data.

(Note: To Read The Detailed Report, visit www.digitalindia.gov.in/ebook/

All these have laid a robust foundation for India to

FinalDigitalIndiaHandbook.pdf )

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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ICT MARKET REPORT ICT market is one of the most dynamic and competitive market as compared to any other market globally. The reason is very obvious, each passing day we see new innovations which affects product life cycle of any devices. Ultimately brands need to stay ahead in offering advanced technology solutions as consumers are very aware now adays. To remain among top market players, brand’s market strategy also plays a crucial role. Maintaining key market share is one of the toughest task for brands as this need massive efforts with great consistency by any brands to bag top position. The tech brands have to remain very aggressive to maintain their lead as one small mistake can throw them out of the leadership position. The Year 2019 saw many such ups and downs in PC market as Lenovo jumped to number one player while HP was pushed to number two brand in India. This was major shuffle in PC business in last so many years where HP has enjoyed number one position followed by Dell. In the networking market, Cisco remains leader this year too and competitors are far behind beating them as market share gap is too high. The objective of ICT Market Report section is to empower our readers about market share of each key tech brands in their respective verticals. This will ensure their trust among these big brands based on these ICT Market Report.

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ICT MARKET REPORT

LENOVO OVERTAKES HP; BECOMES NUMBER ONE PC BRAND IN INDIA

T

he India traditional PC market inclusive of desktops, notebooks, and workstations, shipped 3.1 million units, up 15.8%

YoY

during the third quarter of 2019, according to new data from the International Data Corporation

(IDC) Worldwide Quarterly Personal Computing Device Tracker. This growth was mainly driven by the second phase of shipments to the Electronics Corporation of Tamil Nadu Ltd. (ELCOT) under its ongoing initiative of free distribution of laptops in the state. Also, as Windows 7 is near to its scheduled end in early 2020, corporate and enterprise users accelerated their upgrades to Windows 10.

TOP 5 COMPANY HIGHLIGHTS:

The Desktop category saw a 10.6% YoY growth in

Lenovo retained its leadership position with a 28.5% market share in 3Q19. Its shipments grew

its shipments, mainly contributed by Windows 10 refresh buying from the banking sector. Notebooks grew 18% annually on the back of education deals as well as growth in both corporate and

55.4% YoY on the back of the ELCOT deal. Outside the ELCOT, Lenovo was able to win a few large BFSI deals, which helped the brand to maintain triple-digit growth in the overall commercial segment for the second quarter in a row.

SMB segments, as these enterprises scaled up their purchases for Windows 10 migrations.

The commercial segment witnessed a 39% YoY growth, as vendors shipped a total of 1.7 million

HP Inc. maintained its second position with a 26.4% market share, as its shipments grew 9.9% from the previous quarter. One large education deal where HP was the main supplier was postponed to the following quarter, which led to a slight 0.6% decline in its shipments when compared to the same time

units in 3Q19. Even outside of the ELCOT deal, a year ago. the commercial segment grew 15.7% annually, as it witnessed strong traction for both desktops and notebooks. While the commercial segment witnessed healthy growth, the consumer segment was down by 4.2% from the same quarter a year ago. However, it grew 49% sequentially driven by

Dell Technologies ranked third with a 19.7% market share in 3Q19, as its commercial shipments grew 24.1% annually. However, its consumer shipments fell 27.3%, resulting in a 0.6% decline in its overall shipments compared to the same period last year.

multiple mega online festivals and Diwali offers.

Acer Group maintained its 4th position with 11.9% market share, as its commercial shipments

Learning from last year’s inventory issues, some vendors were cautious to avoid extra stocking this time and shipped in a phased manner, leading to

grew 21.3% annually and its consumer segment grew 2.8% YoY in 3Q19. A couple of wins in the BFSI and education segments helped the brand to record a 13.7% annual growth in its overall shipments.

a weak consumer quarter as compared to 3Q18.

However, ASUS, Acer, and Apple were aggressive

ASUS registered 43.6% YoY growth and was able to capture a 5.3% market share in 3Q19. ASUS

in billing for online festivals and registered higher double-digit growth in their online shipments.

22

recorded its highest ever shipments in the country, mainly driven by strong growth in the online channel.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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ICT MARKET REPORT

CISCO CONTINUES TO LEAD INDIAN NETWORKING MARKET

I

ndia’s networking market which includes Ethernet Switch, Routers and WLAN segments witnessed a

30.6% Year-over-Year (YoY) decline in 3Q19 (July – September 2019).

The decline was majorly contributed by the router segment due to strong investments that happened during 2018.

However,

when

compared

with 2Q19, the Indian networking market grew by 13%. The growth was mainly due to enterprises starting to exhaust their yearly IT budgets and governments beginning to start IT procurement post elections.

INDIA ETHERNET SWITCH MARKET According to IDC, the 3Q19 Ethernet Switch market in India stood at USD 149.1 million (by vendor revenue) registering YoY decline of 7%.

A decline of 10% in the L3 switching segment primarily contributed to the trend. Top spending for switching segment in 3Q19 came from services, telecom finance and government. Cisco continued to dominate the Ethernet Switch market with a 57.4% share in 3Q19, followed by Hewlett Packard Enterprise (8.7%) and Huawei (2.9%).

INDIA ROUTER MARKET According to IDC, India Router market in 3Q19 stood at USD 96.5 million (by vendor revenue) with a steep YoY decline of 55%. The decline of router segment in 3Q19 was due to strong investments that happened during 2018. However, in comparison with 2Q19, the router segment grew by 33.3%. Cisco leads the router market with 63.1% market share in 3Q19 followed by Nokia (16.7%), Juniper (8.3%) and Huawei (7.8%).

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INDIA WIRELESS LAN MARKET 3Q19 According to IDC, the Indian WLAN market had a YoY decline of 6.1% during 3Q19. The market stood at USD 57 million (by Vendor Revenue). With a 10.6% decline, consumer class deployments were the major cause of this decline. Revenues of WLAN devices are expected to grow in 4Q19 with the launch of Wi-Fi 6 and the upcoming festival

DELL TECHNOLOGIES LEADS EXTERNAL STORAGE MARKET WITH 32% MARKET SHARE

A

s per IDC’s latest Worldwide Quarterly Enterprise Storage Systems Tracker 3Q19 release, India’s external storage market witnessed a growth of

8.0% Year-over-Year (YoY) by vendor revenue and stood at USD 91.8 million in 3Q19. Professional services, banking,

government, manufacturing, and telecommunications industries contributed 83.2% of overall external storage market in 3Q19.

According to IDC, Digital transformation has become a key enabler for businesses to thrive in this competitive

season.

world. Organizations are exploring ways to adopt

With a market share of 18.3%, Hewlett Packard

than CAPEX investments. Consumption based pricing

newer technologies based on business outcomes rather

Enterprise continued to be the market leader in the WLAN segment during 3Q19, followed by

models are expected to have more demand compared to traditional pricing models.

Cisco (16.5%), D-Link (16.1%) and TP-Link (14.7%).

IDC INDIA FORECAST The Ethernet Switch, Router, and WLAN market are expected to grow in single digits in terms of compound annual growth rate (CAGR) for 2018–2023. Increased adoption of emerging technologies such as cloud, IOT, mobility, etc. would drive incremental revenues. IDC also expects large investments for 5G rollouts in the next couple of years.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

23

ICT MARKET REPORT

All Flash Arrays (AFA) witnessed a significant growth of 24.5% YoY, which contributed 36.1% to the overall external storage systems market

in

3Q19.

Organizations’

demand for high performance with minimal latency drove the growth for All Flash Arrays (AFA). Also witnessing increased adoption of NVMe based flash arrays to drive an incremental growth in the coming quarters. High-End storage grew by 76.0% YoY due to increased investments banking,

from

government,

manufacturing,

transportation

and

organizations

in 3Q19. Entry storage segment witnessed 10.3% YoY growth, while Midrange storage segment saw a decline in 3Q19.

the market leader with a 32.0% market share by vendor revenue, by

Hewlett

Packard

Enterprise with 12.4% market share in 3Q19. Hitachi and IBM witnessed strong YoY growth in 3Q19 due to

key

wins

India Hardcopy Peripherals (HCP) market shipped 1.03 million units in 3Q19, with a growth of 22.6% Quarter-over-Quarter (QoQ), according to the latest IDC Worldwide Quarterly Hardcopy Peripherals Tracker, CY3Q19. Decline in shipment of Inkjet printers and Laser segment brought the overall HCP market down by 6.5% Year-over-Year (YoY).

After 2 years of consistent YoY growth, the Inkjet segment declined by 3.8% due to sluggish consumer demand, despite 3Q19 being the quarter wherein online channel partners stock up high volumes for the festive season online sales. Barring 2Q17, which was largely impacted by the then upcoming GST launch, the Ink tank segment saw the lowest YoY growth of 0.3%. The

Dell Technologies continued to be

followed

HP MAINTAINS ITS LEADERSHIP IN THE INDIAN PRINTER MARKET

from

professional

services, telecommunication and transportation sectors.

IDC INDIA FORECAST The external enterprise storage systems market is expected to grow at a single digit compounded annual growth rate (CAGR) for the 2018 – 2023 time period. Advent of emerging technologies would drive incremental demand for external storage in the near future.

Laser segment occupied the lowest market share till date of 37.8%, owing to the migration of users to the Ink tank segment and weak demand from SMBs and MSEs due to credit issues they continue to face with banks. Overall,

Canon recorded YoY decline of 5.0% while maintaining its 3rd position in the HCP market and capturing 23.5% unit market share. In the inkjet segment, Canon grew YoY by 0.8% as a result of channel stocking even though the

the laser segment witnessed a YoY decline of 13.5%.

market sentiments were subdued. With its wide product

TOP 3 BRAND HIGHLIGHTS:

Canon continues to lead the copier market with a 28.9%

HP Inc. (excluding Samsung) maintained its leadership in HCP with a market share of 38.0%, while its shipment declined by 9.9% YoY. The degrowth was primarily led by the inkjet segment, which declined by 11.0% YoY as a result of sluggish demand from the consumer segment and the intense competition its Ink tank portfolio faced from other players. HP retained its 2nd position in the Inkjet segment. On the Laser printer front, HP continued to maintain its number 1 position with a 60% market share and grew by 3.9% QoQ owing to attractive partner schemes.

portfolio and a strong foothold in the corporate segment, unit market share and by securing multiple Government orders it grew by 4.0% QoQ.

IDC INDIA MARKET OUTLOOK: According to Nishant Bansal, Senior Research Manager, IPDS, IDC India, the market should expect challenging conditions in 4Q19 and possibly till H1’2020 as the negative economic sentiment will likely impact both consumer and commercial demand. High level of channel inventory and weak consumer sentiment are going to be the main factors which will have an impact on shipments in 2019Q4. However, the corporate market demand may

Epson maintained its 2nd position in the overall HCP market and declined marginally by 1.3% YoY. Epson’s

see partial recovery owing to recent corporate tax cuts announced by the government.

single-function printer’s shipment grew significantly at the back of attractive channel schemes. It continued to hold its leadership position in the inkjet segment with a unit market share of 40.8%.

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D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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ICT MARKET REPORT

XIAOMI CONTINUES TO RULE THE SMARTPHONE MARKET IN INDIA

I

ndia’s smartphone market shipped a record 46.6 million units in the third quarter of 2019, with

26.5% quarter-over-quarter (QoQ) and 9.3%

year-over-year (YoY) growth according to IDC reports. This was driven by multiple online sale festivals, new model launches, and price corrections on a few key models by various brands. The offline channel continued to face challenges, leading to a

2.6% YoY decline in 3Q19.

While the low-end price segment of US$200 still accounted for 80% of the overall India smartphone market in 3Q19, its share dropped by five percentage points YoY at the cost of the mid-range segment of US $200-$500, gaining six percentage points to 18.9% in 3Q19. The fastest growing segment in 3Q19 was US$300-500 with double the shipments YoY as key models like the OnePlus 7, Redmi K20 Pro and vivo V15 Pro had good traction. US$200-300 was the second fastest growing segment with 47.8% YoY growth in 3Q19, with strong shipments of the Galaxy A50, Redmi Note 7 Pro and vivo Z1 Pro. The ASP for the overall smartphone market was US$159, with 2.7% YoY growth in 3Q19. In the premium (US$500+) segment, Apple continued to dominate with a market share of 51.3% in 3Q19. The feature phone market, accounting for 43.3% of the total mobile phone shipments, registered a 17.5% YoY decline in 3Q19 with shipments of 35.6 million units during the quarter. 4G-enabled feature phones declined 20.3% YoY due to heavy inventory in the channel.

TOP 5 SMARTPHONE VENDOR HIGHLIGHTS Xiaomi recorded its highest ever smartphone shipments in a Q3 with 12.6 million units, growing at 8.5% YoY. The Redmi 7A and Redmi Note 7 Pro were the highest shipped models in the overall

26

smartphone market. US$300-500 price segment also

accounted for more than 20% of its overall shipments,

gained traction for Xiaomi, driven by the Redmi K20

making vivo the third largest online vendor with a

series. Xiaomi continued to lead in the online channel

market share of 8.2% in 3Q19.

with a market share of 40.0% in 3Q19, with four out of the five top models from Xiaomi.

realme climbed to the fourth position in 3Q19, as its shipments grew multifold YoY in 3Q19, driven by

Samsung was the only vendor amongst the top five

heavy shipments of its affordable C2 model and its

to fall, dropping 8.5% YoY in 3Q19. The lag between

newly launched 5 and 3i series. The vendor’s online

older Galaxy A series (Galaxy A10, 50, etc.) and the

share was at an all-time high of 26.5% in 3Q19, up

refreshed Galaxy As (Galaxy A10s, A50s etc.) series

from 16.5% in the previous quarter.

just before the Diwali quarter led to this sharp decline.

However, newly launched Galaxy M30s registered

OPPO slipped to the fifth position in 3Q19, but with

strong shipments in its opening quarter.

a YoY growth of 92.3%. Its A5s was the fifth-highest shipped model in the overall smartphone market.

vivo registered a strong YoY growth of 58.7% in 3Q19

Moreover, OPPO became the second largest vendor

on the back of its affordable Y series (Y12, Y91/i)

in the fast-growing US300-500 segment on the back

The newly-launched exclusive online Z/U series

of its newly launched Reno 2 series.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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C Y B E R S E C U R I T Y T H R E AT S 2 0 2 0

TOP TRENDS THAT WILL SHAPE THE

CYBERSECURITY INDUSTRY IN 2020

The cybersecurity threat landscape has seen several big shifts throughout 2019, as evidenced in the SophosLabs 2020 Threat Report.

Understanding these trends is important for defenders to anticipate what lies ahead and how to best prepare. Below, Sophos explores some of the major changes in the threat landscape that emerged over the last year, which will continue to impact cybersecurity in 2020, encompassing everything from ransomware and automated, active attacks to machine learning, mobile and cloud security risks.

Ransomware attackers will

to give themselves an edge. Among the most

place covering all endpoints, networks and systems,

up the ante – Mark Loman,

notable advancements is an increase in ransomware

and to install software updates whenever they are

director of engineering for

attackers raising the stakes with automated, active

issued.”

next-generation

attacks that blend human ingenuity with automation

tech

at

Sophos

tools to cause maximum impact. And by encrypting

breaches in the cloud - Andy

“It is a lot easier to change a

the operating system to a diagnostic mode (Safe

Miller,

malware’s appearance than to change its purpose

Mode) where anti-ransomware protection is often

global public cloud, Sophos

or behavior, which is why modern ransomware

unavailable, attackers will continue to evade most

relies on obfuscation to be successful. However, in

defenses.

or adding traits to confuse some anti-ransomware protection.

senior

director

of

“Flexibility is the name of the game in cloud computing.

2020, ransomware will raise the stakes by changing

28

Little missteps will lead to big

only a relatively small part of each file or booting

Ransomware will continue to be a major player

With very little effort, it’s possible to toggle on

in the threat landscape as long as victims remain

or off resources as needed. This makes it easy for

easily identifiable. The low-hanging fruit of exposed

businesses to scale up computing power to suit the

From abusing a user’s account to bypass controls

services, unpatched systems and compromised

needs of their clients or customers. But when it

and elevate user account privileges to prioritizing

credentials will provide an ample bounty to both

comes to securing the cloud, all that flexibility and

the document size and drives they target first,

skilled and unskilled attackers. It is vital to have

ease can come back to bite you later.

ransomware attackers are tweaking their methods

robust security controls, monitoring and response in D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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C Y B E R S E C U R I T Y T H R E AT S 2 0 2 0

In 2020, small missteps in the cloud will end up

Over the coming years, the rate at which the

security of our connections, devices and applications.

exposing large businesses. The greatest vulnerability

cybersecurity industry experiments with and adopts

5G devices come with built-in radios that don’t

for cloud computing is simple misconfigurations.

new techniques from the scientific machine learning

require communication with the corporate network

As cloud systems become more complex and more

community will continue to increase, allowing

anymore. This makes it incredibly difficult to identify

flexible, operator error continues to increase risk.

systems to make semi- or even fully-autonomous

threats and compromised devices.

Combined with a general lack of visibility, this makes

decisions in defending information systems and

cloud computing environments a ready-made target

their users. We are on the verge of exciting examples

It’s never been more critical for cybersecurity

for cyber-attackers.

of this, such as the application of novel techniques

products to work together as a system. Organizations

like reinforcement learning to the problem. These

will need a layered approach to security where

Cloud platforms themselves are so complex, and

new defense techniques will be crucial, as it’s likely

products connect and share actionable intelligence.

change so frequently, it’s often difficult to understand

that cybercriminals will begin executing “wetware”

A synchronized security approach builds bridges

the ramifications or consequences of misconfiguring

attacks by combining automated content generation

allowing products to work together stronger than

a specific setting. Further, the inability to closely

and manual human effort to personalize attacks

they would on their own.”

monitor exactly what an organization’s machines

against targets, and evade the current generation of

are doing is hugely problematic. Criminals know this

defenses.

MSPs will become security advisors - Scott Barlow, vice

and have been attacking cloud computing platforms for precisely these reasons.

In addition to leveraging prevention and protection

president

to stop attacks before they happen, businesses are

Sophos

Protecting data stored in the cloud requires a very

advised to take a layered approach to security. By

different toolset, because the threat model is quite

combining human threat hunters with the leading

of

global

MSP,

“In today’s crowded market,

different from those of workstations or servers. It’s

threat intelligence and technologies like deep

it’s more important than ever

critical that organizations re-evaluate their cloud

learning, organizations can detect and contain even

for MSPs to double down on becoming educated

strategies with security top of mind.”

the most sophisticated attacks faster, minimizing

security advisors. Next year, MSPs need to ensure

their impacts and costs.”

that they are staying up to date on the rapidly evolving threat landscape and available next

Cybercriminals will try to learning

5G will introduce never before

generation security solutions in order to arm their

detection models – Joe Levy,

seen security threats – Dan

customers with the industry’s best solutions for

CTO, Sophos

Schiappa,

staying secure.

corrupt

machine

chief

product

officer, Sophos The cyberthreat landscape is moving quickly and end

“Machine learning has become an essential part of most modern organizations’ cybersecurity strategy, and

“5G

will

be

fundamental

the

most

users need help and guidance to ensure they’re being

game-

protected from today’s sophisticated attacks. It’s

cybercriminals are now aware that these tools are

changing technology to impact the cybersecurity

critical that MSPs are educated in order to provide

being used to thwart their attacks. In response,

landscape – maybe ever. 5G promises to connect

the right resources for their customers – which in

criminals will set their sights on trying to evade or

almost all aspects of life through the network

turn supports upselling and cross selling– to really

undermine machine learning security systems.

with game-changing speed and lower latency, but

take advantage of this opportunity.

it will also introduce significant security risks As the cat-and-mouse game between attackers and

with new potential entry points that will expose

defenders continues, we can expect both offensive

organizations to new types of attack.

Internally, MSPs also need to take steps to secure their own environments because MSPs are becoming rich targets for cybercriminals. Sophos recommends

and defensive machine learning tools of increasing sophistication and effectiveness to develop rapidly.

While 5G holds tremendous promise, overhauling

that

Over the next year, we expect to see more incidents

our essential networks will open a Pandora’s box

and ensure they’re locking down their network

MSPs

leverage

two-factor

authentication

where cybercriminals attempt to trick machine

due to the introduction of radio frequencies that to

with layered security to protect themselves from

learning detection and classification models, and

date have not been accessible, not to mention the

unwanted threats.”

even leverage machine learning to generate highly

minimized visibility that will result from them. This

convincing fake content for social engineering

will require us to put an even greater focus on the

attacks. www.digitalterminal.in

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

29

Those days have gone when there was huge gender gap in top technology jobs in India. Gradually women have taken up top jobs in tech market which is still dominated by male counterpart. Now Technology industry has witnessed the growth of women leadership in recent times despite many challenges a women face in making balance between professional and personal life. Few years back, they had to give-up their professional goal due to personal responsibilities.

Even family members had different vision at that time but now the scenario has completely changed. It’s not only family, even company has opted policies to support women talent in their respective organizations. These all positive development has helped women to continue their professional goal and today they all are true inspiration for many other women. With this listing, we really appreciate efforts of such women leaders who had conquered all challenges and proved their mettle in a technology world by establishing themselves into India’s Top Tech Women Power.

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I N D I A’ S 1 8 T O P T E C H W O M E N P O W E R

VANITHA NARAYANAN

MD, Verizon Global Account, IBM Global Markets

Vanitha Narayanan is the Managing Director for Verizon Global Account, IBM Global Markets. Earlier this year, Narayanan returned to the U.S. after about nine years in India across leadership positions at IBM. Under Narayanan, India became one of the fastest growing markets for IBM. “You have to build a platform and context that all the stakeholders with different priorities and backgrounds find relevant,” she says. She now deftly navigates her new role as managing director for the Verizon account as part of IBM Global Markets. Narayanan played a critical role in providing strategic insights to the NITI Aayog in framing policies for making students industry-ready.

KUMUD SRINIVASAN

ARUNA JAYANTHI

Vice President, Director of Non-volatile Memory Fab Manufacturing & Automation Systems, Intel Corporation

Managing Director, Asia Pacific and Latin America Business Unit, Capgemini

Responsible for the manufacturing and IT systems of Intel’s non-

Aruna Jayanthi is the Managing Director,

volatile memory factories. This includes establishing a multi-year

Asia Pacific and Latin America Business

phased road map, delivering to the road map, and leading the

Unit, Capgemini. She is also a Member of

improvement of the systems, particularly with respect to their cost

the Group Executive Committee. Prior to this,

structure. She has over 28 years of experience in leadership roles

Aruna was Head of Capgemini’s Business

working in a global environment with focus on digital transformations.

Services,

Prior to this role at Intel, she was the president of Intel India. In that role,

unit of over 26,000 people that delivers

she was responsible for general management of Intel’s operations in

enhanced operational agility and accelerated

India, which includes location’s overall strategy, relationships with

transformation of business processes to

a

global

strategic

business

government, industry and academia, business-enabling operations,

reimagine our clients’ operations for the

organizational development, engineering and innovation for market

digital age. She was responsible for the

development.

SBU’s evolution towards increased adoption of intelligent automation, platforms, and “asa-service” models, continuing our journey as a global market leader in business services.

DEBJANI GHOSH

President, NASSCOM Debjani Ghosh is the President of the National Association of Software & Services

RITU GUPTA

Companies (NASSCOM) since April 2018. A

Director – Marketing, Consumer & Small Business, Dell India

veteran of the technology industry who has worked many years for Intel and Cisco at very key positions. She is the fifth president

Ritu Gupta leads the Brand Marketing team

of NASSCOM currently and the first women

for Consumer and Small Business (CSB) for

at the helm. NASSCOM, is the premier trade

Dell India. She is responsible for developing

body of the industry in India, with over 2800

the overall Brand Strategy for Dell in India,

Indian and multinational member companies.

across its product portfolio, making Dell

As President of NASSCOM, Debjani is

as the Brand of Choice for consumers. In

responsible for establishing new growth areas

addition to her responsibility for driving the

for the technology industry in India and works

overall Channel Marketing Strategy for Dell

with governments and industry stakeholders

CSB segment, she is also responsible for

to establish policies and initiatives that help

Dell’s Social Media Strategy in India. She

accelerate the growth of the sector in India

has been with Dell since 2011 and is also a

and across the world.

member of the Dell WISE (Women In Search of Excellence) program for Dell women team

JAYANTHI SETHURAMAN

members. A Marketing professional with

Director, Marketing Communications, Western Digital India

over 17 years of experience across industries,

Jayanthi Sethuraman is the Director of Marketing Communication at Western Digital India. Jayanthi is a proven marketing leader with

like - Consumer Research, Durables, FMCG

extensive experience in strategy, brand stewardship, public relations, demand generation and customer experience. She has 20+ years of

& Financial Services.

experience across tech majors including IBM, HP, Fujitsu, Tally Solutions and PSI Data Systems and is currently associated with Western Digital, India. Her experience in marketing spans IT Infrastructure, Services, Solutions, Software, the Healthcare Industry and Startups.

Jayanthi is adept at carving out thought leadership platforms and establishing a unique point of view for the company as well as partner organizations. Jayanthi holds an M.S. in Advertising from Syracuse University, USA. www.digitalterminal.in

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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I N D I A’ S 1 8 T O P T E C H W O M E N P O W E R

ARATI NAIK

SUCHITA VISHNOI

Executive Director, Smartlink Systems Ltd.

Senior Director, Marketing (APAC), Cognizant Digital Business

Arati Naik is Executive Director at Smartlink Systems Ltd. She

Suchita has over 18 years of record achievement targeting niche B2B

started her career in Smartlink Network Systems Limited at an executive level and slowly rose to the role of the CMO during which she led the DIGISOL brand with successful marketing campaigns. Soon, she took over as the Chief Operations Officer in Digisol Systems Limited to oversee the DIGISOL brand business. Currently she is a director at SMARTLINK holdings Ltd. Arati Naik holds BE (Honours) in Computing Technology and MSc (Honours in Business Information Systems from University of Bolton, United Kingdom.

audiences for IT products & services using conventional & new age marketing tools & media. She is an experienced & dynamic marketing professional, with a passion for technology, exceptional communication skills & understands the benefits of running integrated marketing campaigns to move customers through the buyer’s journey. Suchita is a strong team player who collaborates well with stakeholders across regions to successfully achieve organizational goals. She specializes in all sides of marketing covering Corporate Communication, Media Relations, Sales Promotion and Lead Generation Programs, ROI-driven campaign management, Channel Marketing & Partner Management, Market Access & Market Development Programs.

REKHA M. MENON

Chairman and Sr. Managing Director, Accenture India Rekha M. Menon is the Chairman and Senior Managing Director at Accenture in India.

In this role, she is responsible for building Accenture’s

business,

strengthening

Accenture’s position and enhancing the profile of Accenture in India. She oversees the integration of Accenture’s overall growth strategy with our long-term vision for the country. An industry veteran leading the discourse on advanced technology led innovation and socio-economic progress.

Rekha is a member of NASSCOM’s Executive Council, National Council of CII, National Executive Board of AMCHAM, and USIBC’s

ROSHNI NADAR MALHOTRA

Executive Director & CEO, HCL Corporation

India Advisory Council. She is also on the

Roshni Nadar Malhotra is the Executive Director

Business and two not-for-profits—Pratham

Board of Governors at the XLRI School of

and CEO of HCL Corporation. She is responsible for

Books and Akshara Foundation.

providing strategic guidance to the organization.

Roshni is also the Vice Chairperson on the Board

KAMINI TALWAR

of HCL Technologies and the Chairperson of its

Director, Iris Computers

CSR Committee. Roshni is a Young Global Leader of the World Economic Forum, a unique and diverse

A product and technology savvy sales

community of the world’s most outstanding, next-

professional, Mrs. Kamini Talwar is a multi-

generation leaders. Roshni is a Trustee of the Shiv

faceted personality with strong relationship

Nadar Foundation, which is committed to the process

and networking skills. With over 30 years of

of nation building by driving transformational

IT industry experience, Mrs. Kamini Talwar is

leadership through education. She is also the

a well-known face in the Indian IT landscape.

Chairperson of, and driving force behind, VidyaGyan, a

leadership

academy

for

the

Her command over various IT & related

economically

products, is seen as a major value addition

underprivileged and meritorious students from rural

to not only Iris operations but also to all the

areas of Uttar Pradesh.

partners and end-users.

INDERPREET SAWHNEY

Group General Counsel & Chief Compliance Officer, Infosys

Inderpreet is the Group General Counsel & the Chief Compliance Officer of Infosys. In this role she leads the legal and compliance function of the Company. She is a tactical business partner supporting the business in legal and regulatory matters. She is also responsible for directing the development and execution of the compliance and ethics program of the Company. Inderpreet is a seasoned international professional with over 25 years of experience, including as a General Counsel of a large IT Service company, and as Managing Partner of a mid-sized law firm in Silicon Valley where her mandate included counsel on complex international transactions. Inderpreet has a BA (Hons.) and LL.B degree from Delhi University and an LL.M from Queen’s University, Kingston, Canada.

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D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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I N D I A’ S 1 8 T O P T E C H W O M E N P O W E R

DAISY CHITTILAPILLY

Managing Director, Digital Transformation Office,

ROSHNI DAS

Director-Marketing, Intel India

Cisco India and SAARC Daisy Chittilapilly leads the Digital Transformation Office for Cisco India and SAARC. In her current role, Daisy drives Cisco’s digital transformation agenda, aligning Cisco’s offerings and ecosystems to emerging opportunities in Digital, and leads the charge in digitally enabling organizations across sectors and industries in India. In her previous role, Daisy led the Cisco India and SAARC partner organization to incredible success by building new ecosystems and programs that helped Cisco and our partners grow profitably, resulting in

Roshni Das has over 20 years of cross-functional marketing experience across all facets of brand management and marketing.

SEEMA BHATNAGAR

Regional Business Director (South Asia) and Country General Manager (India), Nexstgo Company Ltd.

Seema Bhatnagar is one of the industry’s

Her skillsets include business strategy and planning, Audience

renowned Sales & marketing professional

insights, development of innovative marketing campaigns, integrated

currently. She is the country general

go to market strategies, media planning and advertising, agency

manager-India at Nexstgo Company Ltd.

management, managing a large number of stakeholders with a focus

which is the one of the strongest market

on business impact. Roshni Das has a very rich industry experience

player in the laptop segment. She has over

that helps her to gain advantage in the challenging conditions. She is

24 years of valuable experience in the field

responsible for developing the brand strategy for intel. She holds an

of Channel Sales, Enterprise sales, Retail

MBA degree in marketing and information technology.

Operations, Marketing, Business Operations, and

Cisco India having one of the best partner programs in

product

management.

Seema

Bhatnagar has expertise in setting up new

the industry. Daisy is a BTech (College of Engineering,

business operations for multinationals &

Trivandrum) and holds a Post Graduate Certificate

startups in India & SAARC countries. Before

in General Management (XLRI, Jamshedpur). She

joining Nexstgo, Seema Bhatnagar worked

is currently serving as a member of the NASSCOM

in some leading companies Unita Network,

domestic council focused on the IT sector in India.

TPV Technology Ltd., and Sony. She has MBA

CHANDANA GUPTA

degree in business management.

Director-Sales, VRP Telematics Pvt. Ltd. Chandana has 25+ years of experience in IT industry as National Business Leader, with

NIDHI RAJ

core expertise in Channel management, Retail,

Marketing Manager, Tech Data India

Distribution, GTM Strategy & Execution. In her earlier roles, was heading the PC Channel for

Nidhi Raj is the Marketing Manager, India at

Acer India & Bangladesh as Associate Director-

Tech Data and is responsible for company’s

Sales. In her 8+ years with Lenovo, managed

India marketing strategies and channel

varied National portfolios in Enterprise, SMB,

marketing plans for its 25+ vendors. Nidhi

Consumer PC Retail & Distribution Business.

joined Tech Data in march 2016 and has

Chandana is a BSc-Mathematics from Kolkata

a rich experience in product and channel

University.

marketing,

brand

building

and

digital

marketing in distribution and product companies.

Her

expertise

in

channel

marketing is helping Tech Data to achieve

MEENU JAIN

the set goals since her journey with the firm.

Country Manager, Cooler Master India Meenu Jain is the Country Manager for CoolerMaster India, she started of with the organisation as Regional Manager, West India and then gradually escalated to the Country Manager Position. With as wide experience of more than 12 years in the sales and marketing domain in IT industry, Meenu has time and again proved her mantle. From the time she has been heading, CM India has continuously seen an upward

She is actively working in order to leverage her vast experience to capitalize on each opportunity.

graph. She has been considered as the go to person in the industry whenever anyone needs support and guidance. She hold a Masters in Business Administration from Symbiosis University and Master in Science from University of Rajasthan.

www.digitalterminal.in

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

33

CH A N N E L

ROADMAP 2020 Brand’s success is always measured by the strength of their channel partners because these traditional partners are real force behind all success any tech brand enjoy especially in Indian market. Despite digital boom, traditional partners hold the key to success for any brands. Brands very well understand the importance of this association and they always address partners as a part of their extended family. They invest heavily in building this relation. It’s not about money only, they nurture this relation with all sort of support and emotions. One of the key elements of this successful engagement is effective communication with partners on regular intervals. Before launch of any products, brands gear up with all set of plans to educate partners about latest technology involved in manufacturing of the new product. They provide all required material and resources related with products in advance to make partners more powered to deal with customers. In brief, channel roadmap becomes very important for any brand if they want to rule the Indian market.

Every year, DT brings ‘Channel Roadmap’ section in the year book to help brands in sharing entire required information about company’s product and channel related strategies with key partners across country. In 2020, we all expect market will bounce back as all reports are very encouraging. With this hope, checkout the most important section of DT Year Book 2020 ‘Channel Roadmap’ and know the complete go-to-market strategy for all major technology brands.

34

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

CHANNEL ROADMAP

ACER

“WE HAVE ENDED THE YEAR WITH

26% MARKET SHARE

IN THE PC GAMING SEGMENT IN INDIA”

Acer has further strengthened its position in the Indian market in 2019 owing to excellent market understanding and robust product strategies. To further reinforce the brand’s performance in 2020, Acer has geared-up for a very aggressive channel and product strategy. Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India reveals his business plans with DT.

CH AN D R AH AS PAN IG RAHI CMO and Consumer Business Head, Acer India

revenues last year. India has set its footprints with an improved bandwidth as a large community

YOUR STRENGTH: MY FAMILY

BIRTHPLACE: CUTTACK, ODISHA

FAVOURITE BOOK: WHO MOVED MY CHEESE

BUSINESS ICON: BILL GATES

of hardcore gamers. The country

How do you see the brand’s overall business growth in CY 2019?

regions, the potential to grow and acceptability of our products into those

existing

ecosystems.

Our

2020 will be another exhilarating

device market, offering a huge

year for us. Our main focus is to

brand who offers a powerful and

opportunity for us. We have ended

further

gaming

stylish range of gaming laptops

the year with 26% market share in

vertical since the current Indian

and desktop. With their support, we

the PC Gaming Segment In India.

gaming industry is growing rapidly

have become the No.1 PC gaming

and has become an essential growth

brand in India for 2 years running

What will be your overall business growth or target revenue for CY 2020?

strengthen

our

partners have trusted Acer as a

driver for us. Having said that, the

establishing our gaming leadership.

gaming industry is slated to grow at

In 2020, we are looking at adding

a steady 10% over the next couple of

more partners across India who can

years valued at over $180 billion. We

help and support us in our journey

in

will be continuing to launch products

to become the top technology brand.

innovating and we believe that FY

which are unique to the market. Acer

Acer

we

always

believe

2020 is going to be a big year for Acer

has always been a technology player

India. Having established a market

that has introduced world to newer

for gaming, we are venturing out

technology and continuing the same.

How do you provide better service support to your loyal customers?

and have identified the next big market for creators through our ConceptD series which is made for

36

to these, we also look at specific

is emerging as a sizeable gaming

At YOU CAN’T LIVE WITHOUT (3 THINGS): SMARTPHONE, ACER LAPTOPS AND CARS

What will be your key focused product line-up /verticals in the year 2020?

FY 2019 is very significant for us. Acer India crossed

Designers, engineers, developers,

an important milestone in FY 2019 by becoming the

and artists; who are often trapped

number 1 brand for 2 years running (as per IDC). We set

What will be your channel strategy to drive substantial growth?

Acer’s

commitment

to

support

is completely based on customer satisfaction. We have strived to assure quick and efficient service of

within imposed limits by the lack

Our channel strategy is always

all our products across the country.

up a paradigm into the Gaming industry with the launch

of tools needed to break through.

aimed at providing a clear vision

Reporting and feedback is also a vital

of multiple gaming devices with unique and ultra-

All of this along with our continued

to our partners by streamlining

part of our communications. Today

advanced features that are at the forefront of technology.

dominance in the Gaming and Thin

processes, providing the right sales

we have over 200 service support

Our consumer business has been growing at 10% year-

& Light series will certainly help us

and marketing materials, progress

centers infrastructure network set

on-year while gaming alone contributed to 15% of its

achieve our business objectives.

reports and many others. In addition

across India.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

DELL

CHANNEL ROADMAP

“WE ARE PRESENT IN 1,000 CITIES

& TOWNS IN INDIA CURRENTLY”

Dell’s customer-centric approach allows them to stay market leader in the Indian PC market since long time. Their prime focus remains on customers’ technology needs, both in the consumer and commercial space to deliver a complete end-to-end Dell Client Solutions experience. This includes creating a robust range of products to be the ultimate productivity companion for customers. Based on these core principles, Dell has gear up again to rule the pc market in 2020 as well. Anand Subramanya, Director, Product Marketing, CSB, Dell Technologies reveals his business plans with DT in a recent interaction.

How do you see the brand’s overall business growth in CY 2019?

in premium products. With the

Inspiron range of notebooks & the

advent in technology and massive

2-in-1’s. For Customer who needs

internet

the latest and the best in technology,

have

penetration,

we have the XPS range which is

As per the IDC 2019Q3 report, Dell

hence partners today, showcase

the state of art laptop offering

Technologies maintained the third

the products for users to touch and

the best in class experience.

position

with

feel before purchasing them. We

performance and Gaming needs, we

market

share.

healthy Dell

19.7%

more

consumers and

a

become

aware

For

witnessed

have trained personnel to look into

have Alienware & G series laptops

Double-digit revenue (25%) growth

consumer queries and educate them

which comes with the wide range of

in commercial notebooks, desktops,

on the latest innovations.

Online

options to address different types

and workstations. According to IDC,

promotion is also an imperative for

of gaming needs. We also came

Dell is the number one brand in

Dell to communicate and further

up with PCs targeted towards the

terms of revenue in Q3 FY20 across

engage with the users. For the

enterprise segment in various form

both commercial and consumer

gaming enthusiasts, we are working

factors, whether it was the slim and

categories.

towards creating an inclusive and

premium notebook i.e. the Latitude

holistic ecosystem by providing

7400 2-in-1 or the latest Zero

them not only with cutting-edge

footprint Optiplex 7070 desktop. We

What will be your channel strategy to drive substantial growth in Year 2020?

A N A N D SU BR A M A N Y A Director, Product Marketing, CSB, Dell Technologies

technology, but also with relevant

understand that every individual

platforms

to

the

demands a certain set of portfolio

today, we are found in all corners of the country. We

gaming

community

through

according to their needs and hence,

We are witnessing growth in the

are proud to be accessible for all customers, whether

initiatives like Gamers connect, Dell

post taking a targeted approach

market

they are first time buyers, small business or budding

Futurist programs etc.

and consumer feedback we aim

gamers. Currently, we are present in 1,000 cities and

to provide the ultimate solutions

towns in India. We are looking to increase our presence

because

partners

have

connect

with

gradually realized that consumers are interested in purchasing the products that suit their requirements.

What will be your key focused product line in the year 2020?

across all the verticals ranging from

in 300 more cities and towns. Today, we have 670 Dell

the premium to the affordable ones.

exclusive stores and are present at large format retail

Today, partners are aggressively

and Multi brand outlets. In addition to this, Dell went

promoting the products and have

For a home consumer, who seeks

understood

performance

that

consumers

are

finding value and immense potential

www.digitalterminal.in

Dell India embarked on this journey a few years ago and

every

day

and

versatility

computing

we

for have

How do you take care of product availability across Indian market?

direct in 2018 that allows our customers to customise and buy directly from us online and in 2019, our Small business segment was also launched on dell.co.in

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

37

CHANNEL ROADMAP

KINGSTON

72% MARKET SHARE

“WITH OVER IN MEMORY MARKET, KINGSTON IS INDUSTRY LEADER FOR OVER A DECADE”

Kingston Technology and its gaming arm HyperX both have witnessed of wonderful growth in the calendar year 2019. They brought innovative devices to aid the customers and maintained their legacy of being at the forefront in the market. Vishal Parekh, Marketing Director, Kingston Technology & HyperX, APAC Region – India & Philippines shares his entire roadmap for year 2020 through DT.

fold over years, with our strengths in continuous Innovations, Quality

V IS H A L P A REK H Marketing Director, Kingston Technology & HyperX, APAC Region – India & Philippines

YOUR STRENGTH: MY TEAM

BIRTHPLACE: INDORE

FAVOURITE BOOK: REBOOT”

BY JERRY COLONNA

ROLE MODEL: SACHIN TENDULKAR YOU CAN’T LIVE WITHOUT (3 THINGS): TIME WITH MY FAMILY, MY GAMING HEADSET, MY IPHONE

product line-up in the year 2020?

Kingston is a lifestyle technology brand and has been a strong supporter of communities globally. With over 72% market share in Memory market, Kingston Technology has been an industry leader for over a decade. Kingston also holds the number #1 position in the SSD channel market owning 23% market share. We have grown multi38

information

to

our

channel partners for a good connect

control, Promotions and Service.

We have seen growth across all

Kingston is not just a product

and

product lines including DRAM, SSDs

company,

known

with our training and schemes, we

and embedded solutions and the

for giving effective value to its

provide market information and

coming year we plan to exceed the

customers. Our focus will continue to

product details along with solving

benchmark thereby strengthen its

be on creating content that is easy-

their queries. For 2020, we will

position as a market leader.

What will be your overall business growth or target revenue for CY 2020?

but

a

brand

smooth

relationship.

Also,

to-understand and to drive more

work with our channel partners

awareness campaigns for newer

and introduce some more exciting

technologies – be it with respect to

products, marketing promotional

Memory, Storage, Security, Mobility

campaigns, innovative strategies

or Embedded solutions categories.

for

HyperX, on the other hand, is also

concentrate our focus to Tier 2 cities.

them.

Further

we

plan

to

Kingston’s growth has been good

going solid with the growth and

globally as the consumption of data

strong foothold in India. Recently

and computing devices increases.

we launched the Cloud Alpha S

As per industry agencies, Kingston

and Alloy Origins which is getting

has set records in the industry for

a superb response. In the coming

holding the number 1 position in

years we plan to announce more

Kingston is one of the very few

the Memory market. The company

products for the comfort and ease of

brands to have one of the largest and

proudly positions itself as the third

the customers.

largest supplier of SSDs in the world,

How do you see the brand’s overall business growth in CY 2019?

partners. We believe in providing first-hand

by supplying 13.3million SSDs in merely six months. With our focus on

driving

awareness

towards

How do you take care of service support commitment for your loyal customers?

most extensive service networks across the country. With some of the

What will be your channel strategy to drive substantial growth?

the newer 3D NAND and NVMe

most rigorous testing processes in place, Kingston provides a ‘Lifetime Warranty’ on its Memory and Flash card

products.

This

makes

the

technologies, we plan to empower

India is an emerging market and

the customers with durability &

keeping this in mind Kingston

validated. By providing top class

speed at low costs.

has formulated a robust strategy

after sales service, Kingston has

which has helped in strengthening

firmly established itself as a leader

the relationship with the channel

in after sales service and support.

What will be your key focused

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

brand promise to customers more

www.digitalterminal.in

D-LINK

CHANNEL ROADMAP

“D-LINK IS PUSHING THE BOUNDARIES

OF WHAT THE NETWORK CAN BRING TO TODAY’S SOCIETY”

D-Link has always maintained it’s leadership position in the Indian networking market with best and advanced solution for all set of customers. The company has already drafted it’s business goal and product strategy for year 2020 which will help them in growing further and grabbing new market opportunities. Tushar Sighat, Managing Director & CEO, D-Link (India) Ltd. shared his overall market strategy in an exclusive chat with DT.

What is the major approach from D-Link which makes it premium networking brand in all segment?

At D-Link we constantly observe

look forward to working closely

Cloud Networking Solution. Overall

with our partner and SI community,

D-Link is committed to expanding

continue with our underlying sprit

its innovation solution offerings

of product innovation & leverage

and 2020 will see more advanced

on the enormous opportunities that

products coming out from the house

lies ahead.

of D-Link.

market needs, technology trend and then provide cost-effective

What will be the key highlights of D-Link New products and innovations in year 2020?

How do you support government ambitious project ‘Make in India’?

has led to D-Link being regarded

In a world where everything and

After the acquisition of TeamF1

as

brand

anything is now connected to the

Networks

solutions to help customers build a

highly

efficient

and

reliable

T US H A R SIG HA T

network. It is this approach that premium

networking

in

2014,

D-Link

in the country. Since last couple

internet, D-Link is pushing the

integrated

of years our focus has been on

boundaries of what the network can

in

nurturing organic growth. D-Link

bring to today’s society, moving

hardware, and is actively supporting

leads

the

networking

segment

for

its

making

the ‘Make in India’ movement.

TeamF1 Networks is based out of

solution. Our unmanaged & smart

will continue to bring innovation

Hyderabad with 140 + engineers

managed switches are one of the

in

utilizing

and is a wholly owned subsidiary of

most preferred in SMB segment

technologies such as AI, Mesh,

D-Link India Ltd. TeamF1 Networks

and contributed significantly to our

5G, and Wi-Fi 6, D-Link’s latest

plays a vital role as our Global R&D

revenue. We are a trusted brand in

solutions create a truly intelligent

center, providing software services

WLAN segment with considerable

connection.

market share. D-Link is also a

continues

in

networking.

For to

to

software

expertise

things smarter. D-Link has and

player

connectivity

developing

F1

with its end-to-end networking

prominent

beyond

Team

By

SMBs,

build

D-Link

to our HQ and working towards

innovative

developing indigenous products for

structured

network solutions that meets all

cabling segment. Further with our

business networking needs, from

foray into CCTV segment we have

switching to mobility and storage

diversified our product portfolio,

to

and now we enjoy a considerable

solutions.

market share in this space. As we

innovation, D-Link has developed

usher into the new year 2020, we

new technology, such as the Nuclias

www.digitalterminal.in

surveillance, To

with

enhance

complete business

Managing Director & CEO, D-Link (India) Ltd.

has

India.

How do you see the importance of channel partners in reaching to customers across India?

Partners are an integral part of our business structure.

They have been instrumental in enabling us to reachout to customers pan India. D-Link has a strong network with a healthy mix of National distributor, Business distributor & Channel partner. At present D-Link has 4 National Distributors, 80+ Business Distributors, over 15000+ re-seller/ partners & 2000+ System Integrators catering to the networking needs of customers present across the length & breadth of the country. Our business strategies are centered on channel welfare & profitability.

Empowering partners/ system integrators and helping them adapt to changing technology trend is crucial, and as a result we have taken the digital route. D-Link partner portal (partners.dlink.co.in) is one such business tool that helps make business easier for SI’s. D-Link stands committed to its partner and our strategies are devised keeping partner welfare in mind.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

39

CHANNEL ROADMAP

W E S T E R N D I G I TA L

“WE FIRMLY BELIEVE THAT THE LOYAL CHANNEL PARTNERS

NEED TO BE REWARDED APPROPRIATELY”

With a huge growth in data consumption across all verticals, storage solution has also innovated themselves to serve customers need along with high performance commitment. Western Digital, the undisputed leader in the Indian market, has enjoyed this evolution by offering innovative & updated storage solutions to all set of customers. To know more about company’s 2020 plan, DT interacted with Jaganathan Chelliah, Director – Marketing, Western Digital, India.

J A GA N A T H A N CHELLIAH Director – Marketing, Western Digital, India

Due to high rate of data generation

metros. We participated in the all

channel partners. Motivation, we

per day among enterprise, capacity

major gaming events over the past

firmly believe that the loyal channel

of storage is getting fulfilled with

12 months and this year also we

partners

traditional storage solutions and

have big plans for all major shows

appropriately

that will continue to grow. To have

in India. Additionally, we will also

ensure that the channels is regularly

cost

effective

driven

storage

and

performance

demand

among

enterprise, we see a clear case of

How do you cater to demand of SSDs among different Indian customer segments?

Birthplace: Tuticorin, Tamil Nadu Favourite Book: Outliers by Malcom Gladwell

PCs.

Business Icon: Ratan Tata for his leadership vision and simplicity in life You can’t live without (3 things): My iPhone, Laptop and Dosa for breakfast.

SSD adoption today is happening at a very fast pace

40

with

latest

technology

positioning the technology in a

How do you see the positioning of SanDisk brand?

making it a profitable business. We work on these three aspects and we have a very comprehensive

SanDisk

is

predominantly

a

segment since long time. As per the

the high-end, we have WD Black

latest CMR report, SanDisk brand

ideally

commands more than 60% market

suitable for professional gamers.

share in all categories put together.

programme that addresses these three pillars.

How do you take care of Service Support for your loyal customers base?

For main stream users, we have WD

We started off with camera category

Blue portfolio whereas at entry level

and today we are present in cameras,

relationships come first for Western

we have the WD Green SSD portfolio.

USBs, microSD cards and across all

Digital. We offer decent geographical

As a responsible brand, customer

We have fairly well-defined SSDs

these segments so we are the market

coverage and a world-class service

portfolio to address the emerging

leaders.

team which is available six days a

demands in the market.

How do you see the overall adoption of SSD storage in 2020?

to

right manner to the customers and

enjoy number one position in this

is

education

updated

both internal and external SSDs. At which

rewarded

so that they actually benefit from

We have a very strong line-up for

portfolio

and

be

boost our engagement with System

consumer storage brand and we

SSD

to

Integrators who are building gaming

enterprise class and SSD happening.

Your Strength: Leadership and Strategy

need

week from 8 AM to 6 PM. To ensure

How do you see the growth of gaming market in India?

What will be your key marketing strategy for the channel partners in year 2020?

seamless after-sales service, we further provide our customers with 75 service locations across India which include 50 drop-in counters and 25 new Over The Counter (OTC)

Gaming market is growing at good

when it comes to both client storage and consumer

pace currently. The most important

Channel plays a very important

replacement Centers. Additionally,

storage. There has been tremendous growth among

requirement right now is education

role for us to succeed in the Indian

we

client storage devices as today if you look at most of

and experience. So, Western Digital

market.

and drop facility within a given

the high-end laptops, almost all of them are built on an

provides the right experience to the

three-prompt strategy as far as

timeframe, which must comply with

internal SSD. The factors that are driving this adoption

budding community in India. We

channel engagement is concerned.

our DoA policy.

in the internal storage space is primarily performance

keep on engaging with the gaming

Relationship comes first, we will

and the ability to create sleek-form factors using SSDs.

community

strongly value our relationship with

particularly

in

the

Western

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

Digital

has

a

also

provide

free

pick-up

www.digitalterminal.in

ASUS

CHANNEL ROADMAP

“THE PRIME RESPONSIBILITY OF BRANDS TO ENSURE THAT THE ECO SYSTEM STAYS PROFITABLE”

Nowadays, managing wider portfolio becomes very challengeable for brands in so diversified market. They introduce multiple products in different verticals but gradually most of them don’t succeed as this strategy need stronger channel network along with excellent service infrastructure across market. But Asus, the global market leader, has gained excellent traction when they introduced new products in various verticals last year. They have not only succeeded in establishing these products in the market, but these products are now well accepted by Indian customers. This has been only achieved as Asus already enjoy great support from channel and most important, Asus has large customer base across all verticals who trust the brand than anyone in this segment. The brand is growing with a good pace under the leadership of Vinay Shetty, Regional Director – CPN Business, India & South Asia, ASUS. He spoke to DT and revealed his growth story in 2019 and his entire channel plans for 2020.

How do you see the brand’s overall business growth in CY 2019?

vertical. With Innovative and cutting

product, training our partners to

edge technology products, the way

understand the benefits of selling

forward will be less challenging.

based on feature and Improve their profitability. In the current scenario

Overall, Asus did extremely well

What will be your key focused product line-up in the year 2020?

in the last year and we concluded year

2019

on

a

positive

note.

Especially, if we look at the situation

stays profitable and that is possible only when we train and stand firm

that prevailed in the DIY market

The Component product line for

in the first half of the year, our

Asus consists of over 9 categories

performance is remarkable. We are

and each category has its defined

growing constantly since last so

target

many years and keeping this trend,

With the growing market in WLL

we grew 11% in terms of revenue

(Networking and Wireless), Gaming

YoY.

it’s the prime responsibility of Brands to ensure that the eco system

segment

and

audience.

on what we believe.

How do you take care of service support for your loyal customers?

The brand positioning in

Monitors, Portable Monitors and

We

various new verticals of PC Gaming

Servers we know this would require

the TAT for each product and

primarily

undivided

attention.

with multiple user scenarios and

with

Peripherals,

Gaming

Power

Routers,

supply

focus

and

are

constantly

and

Keeping these factors in mind, we

expectations we are ensuring we

will nurture these growing verticals

can support our partners in a timely

complete solution to the end user.

in our product portfolio. Another

manner. The current service support

pivotal product vertical is - ‘AIOT’.

mechanism is on some products

We will be announcing this officially

through our Distribution partner,

for the India region. Globally the

through our Channel Partners and

wheels for AIOT is already set in

Third Party Service affiliates. We

motion.

are also closely monitoring online

We will be targeting close to 15%

customer sentiment on our social

growth in CY 2020 since we will have

What will be your channel strategy to drive substantial growth?

more products to offer and this will help in reaching a wider market base.

This is dependent on a lot of factors – profitability, service, focus on

media

platforms

like

Facebook,

Twitter and Instagram to address grievances and offer support. This is to ensure that our every customer

Our Channel strategy continues

gets the best service ASUS has to

existing and new product verticals

to

offer.

and introduction of one new product

with the help of wide range of

www.digitalterminal.in

Create

More

Opportunities

Regional Director – CPN Business, India & South Asia, ASUS

monitoring

Chassis, has helped us to offer a

What will be your overall business growth or target revenue for CY 2020?

VIN A Y SHET T Y

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

YOUR STRENGTH: DISCIPLINE, DETERMINATION, DEDICATION AND ENTHUSIASM

BIRTHPLACE: MUMBAI

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41

CHANNEL ROADMAP

T E C H D ATA

“OUR CHANNEL PROGRAM

HELP PARTNERS

CULTIVATE NEW BUSINESS OPPORTUNITIES” In today’s dynamic market scenario, managing distribution of technology products and solutions for any brands are very challenging as India is a very diversified country. There are very few distribution houses in India who have excellent strength and resources to tackle such complex job. Tech Data, the most trusted global distribution company, brings all these qualities in legacy. In short, Tech Data connects the world with the power of technology. The company has been leading the distribution market in India since last so many years and is successfully serving all major technology brands currently. DT recently interacted with Sundaresan Kanappan, Vice President and Country General Manager, Tech Data India and came to know about Tech Data’s business and channel plans in 2020.

S U N DAR E S AN K AN APPAN Vice President and Country General Manager, Tech Data India

partners and to reinforce our position

partner, vendor and solutions

programs, and build dashboards

at the centre of the IT ecosystem.

portfolio,

to

We shall continue to focus on

models

facilitating digital transformation which

is

creating

immense

•

YOUR STRENGTH: PEOPLE MANAGEMENT, HANDLE TOUGH SITUATIONS

Some include

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BUSINESS ICON: R SRINIVASAN

the

big

key

data

and

Things

and

Tech

Through

Data process

automation,

advanced analytics and user

analytics,

next-generation

Transforming redesign,

technologies

interfaces

Artificial Intelligence, the Internet of

BIRTHPLACE: MADURAI

of

consumption

•

measure

Optimizing

our

global

driving

services,

security. We will continue to support

footprint:

our partners and vendors who are

support,

leading the charge by embracing

optimization

and

with the most appropriate ones to drive growth for the Indian market.

What new measures we can see from your side in year 2020 to further enhance your channel connections?

business Tech

these technologies to transform

Data’s

Partner

Program

is a great platform that helps

their businesses, becoming more

This strategy is made successful

partners cultivate new business

efficient

with the skills and talent of our great

opportunities. With Tech Data’s

people.

sales

and

agile

high-growth

and

driving

opportunities.

How do you see overall post sale support from vendors?

How do you work with them to assure best service support to customers?

What are your four key business strategies which is driving company’s overall growth?

YOU CAN’T LIVE WITHOUT (3 THINGS): CRICKET, INDIAN FOOD AND TRAVEL

and

As

we

evolve

our

business

it

technical

enablement

offers

value-added

products to expand our partner base and drive profitability. In line with our growth strategies we are focused on improving the partner journey. This is enhanced by our solutions specialist approach which

in

anticipation of what’s next, our

The overall support services from

enables our partners to capitalize on

strategy evolves too. Our strategic

vendors are satisfactory and we

the high growth, next-generation

2019. Tech Data’s worldwide sales grew 11 percent to

focus is based on moving to higher

aim to work with them to enhance

technologies that are redefining

more than $37 billion. In Asia Pacific, net sales were $1.2

value and has four pillars:

their offerings for the India market.

the future. Partners can engage our

At Tech Data we partner with our

dedicated solutions specialists and

We recorded very encouraging growth in fiscal year

billion, an increase of 14 percent compared to fiscal year 2018.

•

hybrid

cloud,

data (analytics, IoT), security and services •

Our strategy is to deliver higher value to our channel

Investing in next-generation technologies:

What is your entire business plan for year 2020?

42

over

vendors worldwide, and partners

support,

How successfully you achieved your growth in distribution business in CY 2019?

improvements

time. Tech Data supports over 1,000

digitally:

opportunities for businesses today.

and

Strengthening

our

end-to-

end portfolio: enhancing our

vendors to create special programs

leverage their in-depth expertise to

which help both retain partners and

develop complete data center, cloud,

enrich their post-sales experience.

analytics,

In partnership with our vendors, we

security and IoT solutions.

undertook

customer

satisfaction

surveys,

partner

recognition

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

artificial

intelligence,

www.digitalterminal.in

ORACLE

CHANNEL ROADMAP

“PARTNERS WILL CONTINUE TO BE

THE KEY FOR OUR CLOUD GROWTH IN 2020” Digital Transformation journey for Indian organizations is one of the key aspects if we want to achieve 5 trillion-dollar economy by 2024-25. These organizations need robust and advanced IT solutions to keep growing further and contribute towards the country’s dream to become the largest economy in the near future. Oracle, the leading tech brand, has always helped Indian companies in riding the wave of digital empowerment. The brand is working very closely with India’s companies in all different verticals. Sanjoy Mukherjee, Head-Alliances, ISV and Channels, Technology Business, Oracle India, interacted with DT and shared his opinion on market growth, opportunities and channel plans.

How has been your overall business growth in CY 2019?

of transforming themselves into digital-first businesses to accelerate

business practices in year 2020?

innovation and expand growth. With India is one of our fastest growing markets within the JAPAC region.

cloud as the foundation, there’s also

Customers are looking to explore

a huge appetite amongst customers

AI/ML, IoT, Blockchain, Chatbots

We’ve seen double digit growth

to try out new technologies to

etc for newer use cases as they try

consecutively for the last four years.

dramatically

CY 2019 was another good year, we

experience

improve

customer

to embed intelligence into every

and

business

aspect of their business. CEOs will

saw cloud adoption pick up great

productivity. Per Gartner, end-user

look to their CIOs to drive advanced

pace in the country. With the recent

spending on public cloud services

automation with an autonomous

launch of our Gen 2 Cloud region

in India will grow to $3.4 billion in

approach to IT, where different

in Mumbai, we anticipate more

2020, a 25 per cent rise from 2019,

business functions will embrace

and more customers to upgrade

positioning India as the third largest

a self-service approach to using

to

market for cloud in APAC. NASSCOM

technology. Businesses will get even

cloud to run their mission-critical,

has projected India’s cloud market

more data-driven.

high-volume,

to cross $7 billion by 2022.

our

secure,

enterprise-grade high-performance

applications and databases. Demand

From

Oracle’s

perspective,

S A N J O Y M U K HER J EE Head-Alliances, ISV and Channels, Technology Business, Oracle India

our

for our flagship innovation, Oracle

We’re very bullish on India as a

Autonomous Database, continues

market. To cater to rising demand

customers upgrade to the technology

investments in strengthening our partner network and expanding our partner ecosystem, skilling/reskilling

to rise quarter on quarter. Early

focus for 2020 is clear: we’ll help for our cloud growth in 2020. We’ll continue to make

for our Gen 2 Cloud, we’ll be opening

of tomorrow, today, starting with

adopter customers such as Federal

our second local cloud region in the

generational innovations like Oracle

Bank,

country in CY 2020. Key growth

Autonomous Database. We’ll help

them for the cloud economy, working closely with

Sharda

University,

TBZ

realized

drivers include the Government’s

more customers upgrade to our

ISV’s/Cloud platform partners and collectively focus

huge business benefits by unlocking

increasing push towards digitalizing

Cloud ERP suite and take advantage

on helping customers get the maximum value from

deeper insights and making better,

India, abundant IT talent, rising

of our local Gen 2 Cloud region,

our cloud. We continue to focus on our license business

faster business decisions.

pressure on CIOs to unlock more

while helping them improve their

with our existing partners, Global SI’s, ISV’s, Regional

innovation

information security fabric.

Jewellery

have

already

How do you see the adoption of cloud-based solutions in 2020?

In the digital economy, Indian organizations realize the importance

www.digitalterminal.in

and

value

from

IT

investments, a dynamic business landscape powered by several new technologies amongst others.

Which major technologies are poised to transform the

SI’s & resellers and work collaboratively with them on the Cloud growth journey. We’ve recently introduced

What will be your channel strategy to drive substantial growth?

the revamped Oracle PartnerNetwork 2020 program it’s completely customer-centric, success-driven and simplified. It’s a cloud-first modern partner program that accelerates their transition to cloud, driving

Partners will continue to be the key

superior customer experience and business outcomes.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

43

CHANNEL ROADMAP

S E A G AT E

“OUR FOCUS IS TO DELIVER

THE INDUSTRY’S BEST PERFORMING DRIVES” Year 2020 will see next wave of data generation as we are moving in right direction to become a digital transformed country. Data management technologies have also evolved in last few years with huge opportunities for brands who are playing in this market. Seagate, the undisputed global leader, is all set to grab more market with it’s innovative storage solutions for all customer segment. Sameer Bhatia, Director of Asia Pacific Consumer Business and Country Manager for SAARC & India, Seagate Technology, shares his opinion and channel plans in an exclusive chat with DT.

retirement or reuse. At the design

to build 100 Smart Cities across the

and manufacturing stages, each

play a vital role. We see ourselves

country, implementing advanced

component

as not just a storage provider, but a

is

assembled

in

a

technologies like IoT and AI to

secured facility and limited to our

business partner who can build best-

improve areas like traffic and flood

own vetted workforce. Seagate’s

in-class solutions together with

S A MEE R B H A TIA

management, and energy-efficiency

Self-Encrypting

(SEDs)

our channel partners – from the

of buildings, among others. As a

make sure that only authorized

first stage of projects to developing

Director of Asia Pacific Consumer Business and Country Manager for SAARC & India, Seagate Technology

result, data volumes will increase

users can access the data when the

a solutions pipeline to provide

exponentially.

will

drives are in use. At retirement of

consultation, establish systems and

require data management solutions

the drive, the drive owner sends a

provide technical support.

that enable decision-making as data

command to the SED to perform

How do you see the changing landscape of data management solutions?

Organisations

Drives

is collected at the Edge, as well as

an Instant Secure Erase (ISE). The

retain vast amounts of video-based

ISE uses the SED’s cryptographic

data effectively for analysis. For

erase capability to change the data

example, Seagate’s SkyHawk™ AI

encryption key. The data becomes

What are key channel engagement programs from Seagate to empower partners?

as

drive is ideal for intensive workloads

unreadable and cannot be recovered.

businesses and governments advance on their digital

that accompany AI work streams, as

Seagate has also achieved Common

transformation journey through technologies such as

its high throughput and enhanced

Criteria accreditation for security

partners in the local markets through

the Internet of Things (IoT), artificial intelligence (AI)

caching deliver low latency and

features in select products across its

the

and 5G. IDC’s The Digitization of the World – From

excellent performance to quickly

Nytro®, Exos™, and BarraCuda®

Seagate

Edge to Core report estimates that the amount of new

locate video images and footage

portfolios.

data created worldwide will increase to 175 ZB, by 2025

analysis. This enables on-the-edge

with Asia Pacific, including Japan, but excluding China

decision-making, eliminating the

Data

volumes

are

growing

exponentially,

(APJxC) being one of the fastest growing Datasphere

latency of exchanging cloud-based

regions. Seagate is continuously innovating to help

data and processing.

customers meet the changing infrastructure and data management needs that this explosive data growth demands. Our focus is to deliver the industry’s best performing drives that not offer higher capacity and

How do you assure your customers about data security ?

of data integrity.

What all opportunities do you see in physical surveillance security market?

We connect with our customers and Seagate has

Partner been

Program.

continuously

building a robust partner base through this programme, providing

How do you see the role of channel partners in reaching out to large number of customer base?

comprehensive

training

sessions

and seminars as well as working on co-marketing initiatives. Seagate also continuously provides training for partners to better understand

Navigating to find and build the right

evolving opportunities in addition

data

to regular products and technology

management

infrastructure

requires experience, expertise and

trainings. Our aim is to support

At Seagate, security is embedded

wisdom. It’s about knowing what

our partners in maximising their

throughout the product lifecycle,

is needed, understanding why it

results by offering the best and most

from

of

is needed and implementing the

optimal storage solutions to their

design to deployment and final

optimal solution. That is why the

customers.

unparalleled reliability, while maintaining a high degree

44

channels and Seagate’s partners

India has embarked on a mission

the

conceptual

phase

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

AV I TA

CHANNEL ROADMAP

“WE JUST DON’T WANT TO RULE CUSTOMERS

MIND BUT THEIR HEART TOO”

In Year 2019, we saw AVITA entering into the Indian market with an eye on to tap young customers by offering them excellent designed and high performing laptops.

Within a year, brand has already made their presence felt in the Indian PC market.

Seema Bhatnagar, Regional Business Director (South-Asia), Nexstgo revealed their overall journey and future plans for the Indian market in a recent interaction with DT.

How has been growth journey of AVITA so far in the Indian market?

innovation.

The

awareness

and

in works in the market. We are trying to ensure not only the availability

The

journey

has

been

pretty

What is your target for the brand to achieve by 2020?

of high end, game changing IOT

exceptional. We have been stepping

products

on from one milestone to another.

market about them.

but

also

educate

the

We have begun to settle in a groove here, and we have made some great

the thirsty.’

acceptance for such products is still

We are launching new models. We

S EEM A BHA T N A G A R

want to be “the’’ luxury laptop of

Regional Business Director (South-Asia) Nexstgo Company Limited

India. We want to be the statement

How do you the importance of channel partners for your business growth?

gadget for people from every walk of

I think the offline channels are as

conceived as a bold experiment in

market, I would say, a lot! The sheer

important as online channels. We

the world of technology. We want

size of the market is staggering. The

Indians still enjoy our shopping

to gift this boldness to everyone.

largest population of youth in the

trips. Like everything it is an event

We want to get our IOT products

world and still growing. I would say

for us a festival. We want to look,

in every home and enable people

Our 165 service centers are in every nook and corner of

India is, right now, the place to be

touch, feel and assess the product.

to personalize their gadgets and

India providing exemplary services to our customers. We

for any business in the world.

And, AVITA is working every day

technology experience. We are not

provide on- site support for our consumer laptop range

to provide every possible option

just selling isolated products. We

along with 2 years warranty. We have a dedicated toll-

inroads into the market. We are being noticed and we are already making a name for ourselves. In terms of giving importance to Indian

life. The young, the old, the business people,

basically

everyone

who

wants or needs a gadget. AVITA was

best service support experience to your loyal customer base across India?

How are you expanding into the IoT product segment?

to make the customer experience

are selling complete technology

free hotline as well as WhatsApp chat support in order

assuasive. We are expanding our

ecosystems.

selling

to stay in touch with our customers all the time. We are

reach every day. We are reaching

experience. We will be working

also active on all major social media handles where we

Currently we have two distinct

the customers whether it is offline

on better brand awareness and

continually interact with our customers. We believe in

innovative products in the market,

or online and we are adding value to

recognition both offline and online.

total customer satisfaction. And, we have ensured every

Smart

Mirror.

the experience at all times whatever

We strive to be in the very nook and

measure on every possible channel that the customers

The IoT segment is still a little

the platform maybe. And, then there

cranny of the country.

get a great experience. We strive not only to provide

Scale

and

Smart

circumspect in India, so we are a

is that old desi adage, ‘if the thirsty

tad cautious but also pressing for

can’t go the well, the well must go to

www.digitalterminal.in

We

are

just a service but a holistic familial experience to our

How do you assure to provide

customers.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

45

CHANNEL ROADMAP

TP-LINK

“TP-LINK PROVIDES ONE OF THE MOST

RELIABLE SERVICE SUPPORT IN THE INDUSTRY”

Networking business has gone through many challenges in last few years but this market has found new ways to innovate themselves by offering updated and advanced solutions in new emerging technologies. TP-Link, the leader in networking business, has always believed in bringing innovation in each of their product offerings for excellent customer experience. This strategy has helped them maintaining leadership position in Indian market since last so many years. Bijoy Alaylo, Vice President, SOHO, TP-Link India, the young & dynamic leader, has been leading company’s vision to stay ahead in so competitive market. Bijoy recently interacted with DT and shared his market plans for CY2020.

business are ready with planned

TP-Link

product strategy to target all major

be using various partners already

verticals, grow our business and

connected with us to reach to new

would

also

foray

into

many other verticals as a product-

BIJ OY A L A Y L O Vice President, SOHO, TP-Link India

line as well as an industry-based

maintain our leadership position in

partners and eventually reach out to

target, where we would be looking

the Indian market.

larger consumer base.

at a minimum of 20%+ growth in

What will be your channel strategy to drive substantial growth?

How do you take care of service support for your loyal customers?

Our channel strategy has always

TP-Link provides one of the most

been to keep our partners engaged

reliable

service

We still being a consumer-based

in new technology and give them an

industry

where

CY2019 has been challenging in terms of the overall

company, are quite strong in the SME

edge over our competitors to develop

been happy with the number of

economic slump carried through various industries.

and SMB portfolio. This segment

their business to a more profitable

touch points we have or the on-

Factors like the assembly election had a slowdown

has been gaining great momentum

one. We believe when partners are

the-required extended support we

CY2020.

What will be your key focused product line-up in the year 2020?

How do you see the brand’s overall business growth in CY 2019?

support

in

customers

our have

effect over many business verticals too. But to be on the

in CY2019 and this also will be one

satisfied with the business margins

provide if called for. Currently TP-

positive side, we are growing our business and we have

of our major focus in CY2020. We

and have a basket of products to

Link has 11 brand owned service

kept ourselves on the toes to touch our expectations of

will be also offering the best of

offer to their customers they feel

centres across India and 34 service

double-digit growth amicably. We are concluding this

technology solutions through our

more attached to the brand. As of

locations

year on a happy note.

consumer-based networking SOHO

now we have around 45 Regional

partners. We keep on investing

What will be your overall business growth or target revenue for CY 2020?

46

focus currently and where we will

good pace despite mane challenges.

through

our

National

product range. The IP based home

partners across India and have

whenever

camera will be our renewed focus

150+ partners who we call as VIP

to

into the IP surveillance industry

partners.

infrastructure in particular area as

They

all

gain

access

scaleup

there our

is

requirement

service

support

which has a good market potential

to major support program and

we keep customer satisfaction at the

We always looked at stable business in India as it is a

and we have one of the best products

channel schemes which keep them

top of our agenda.

market with huge potential to grow further. Due to many

to

We

motivated always. The tier 2 and tier

fuelling factors, networking market is poised to grow at

being market leader in networking

3 cities are the ones which are our

offer

Indian

consumer.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

MSI

CHANNEL ROADMAP

“YEAR 2020 WILL BE ALL ABOUT MAKING

MSI MORE ACCESSIBLE FOR OUR END USERS”

We all observed that 2019 was really good for gamers community in India. MSI, the market leader in providing high end devices, has also invested a lot to support the large number of gamers across India. They are not only sponsoring bigger events but they are also building an ecosystem to groom young talents in India. With a very positive growth in 2019, the brand is all set to thrill the market with well planned go-to-market strategy. DT recently had a very informative chat with Shivangi Bhadauria, PR & Marketing Executive, MSI India.

How do you see the brand’s overall business growth in CY 2019?

What will be your key focused product line-up in the year 2020?

our channel partners in metro and tier 1 cities like Ahmedabad, cochin.

Rigorous

on

boarding

trainings

are organized, once a partner is 2019 has been an exhilarating year

As much as we love our roots, MSI

on board with MSI. For every new

for MSI. We kicked off with a bang

is also synonyms to innovation and

acquisition made, it is followed by

with the RTX launch and now ending

bring out the latest technology on

a gaming tournament organized at

the year with the sweet line-up of

the table. As the demand and scope

their store to promote traffic and

our new content creation segment.

for VR and other content creation

provide them a chance to meet with

Gaming being in our bloodstream,

platform/ software inflate, the need

new potential clients.

remained our focal point until the

for strong, powerful yet portable

end of 3rd quarter contributing to

devices which can support ¬¬such

major stakes until now. But Now,

high CPU/GPU centric activities also

How do you assure better service support to your loyal customers?

with the new content creation line

cultivates. For 2020, to provide a

up, things are looking up for MSI in

sync between power and portability

the creator segment. The response

MSI expands its vision with the

For us customer experience is all

to our new product line by the Indian

new line-up of content creation

that matters. From making our

consumers has been overwhelming

series. With our extensive line up

shops readily accessible to creating

& prestige 14/15 has become the talk

we seek to provide a solution for all,

an experience zone for both gamers

of the town.

be it a freelancer who has a passion

& creators in terms of VR and

What will be your overall business growth or target revenue for CY 2020?

for creation or be it a professional

illustration zones where customers

content creator.

come

create

timeless

moments

which they cherish every time they

What will be your channel strategy to drive substantial growth?

support system. Currently we have a

users. We have already started

Information is key to your customer

India to help assist our customers.

taking baby steps towards the big

and half or erroneous information

We have a dedicated team who looks

goal and by the year end of 2020 will

is a deadly catch. We make sure

after any after-sales issues and try

have 20 experience zone across all

our channel partners are equipped

to refine the process as quickly as

metro cities. With expansion into

with all the latest information with

possible.

creator avenues we are looking at

respect to brochures, bundle offers,

Year 2020 will be all about making MSI more accessible for our end

key performance difference in the

growth & potential.

device. We shall continue to expand

www.digitalterminal.in

PR & Marketing Executive, MSI India

YOUR STRENGTH: AVID LISTENER, QUICK LEARNER.

BIRTHPLACE: DELHI

visit our store. We are also constantly looking at avenues to expand our set of 300+ dealers & expanding pan

an enormous market in terms of

S H IVA N G I BHA D A U R IA

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

FAVOURITE BOOK: 7 HABITS OF HIGHLY EFFECTIVE PEOPLE

BUSINESS ICON: ELON REEVE MUSK

YOU CAN’T LIVE WITHOUT (3 THINGS): EMPATHY, HOPE AND MUSIC

47

CHANNEL ROADMAP

ECS

“THROUGH OUR LARGE CHANNEL NETWORK, WE ARE PRESENT IN ALL TOWNS & CITIES ACROSS INDIA” ECS is one of the market leaders in India currently, who are offering smart PC solutions and helping organisations of all sizes to kick start their digital journey. ECS is catering to the emerging need of portable PC solutions through its cost-effective mini PCs under its LIVA brand.

In an interaction with DT, Rajshekhar Bhatt, Country Manager India, ECS shares his growth roadmap and channel plans for year 2020.

What will be your overall business growth or target revenue for CY 2020?

R A J S H E K H A R B HATT Country Manager India, ECS

We also believe in sharing success

class products. Our product strategy

stories & learn from one another

for 2020 keeps this promise alive.

to replicate the same across India.

Our focus will be to make our wide

Also, we want to go beyond popular

Our roadmap for 2020 is to find

range of products available for

segment and explore additional

new opportunities in tier II-III-IV

customers. The product range that

opportunities where computing is

cities to grow our revenue. We see

we will be presenting throughout

desired but not the top agenda for

huge potential in these cities as the

this new calendar year consists of

those verticals. We are always ahead

demand for technology products

Mini PC, AIO, IPC, content access

in supporting our channel partners

are constantly rising day by day.

device & motherboards. Also, the

and this year also we will extend all

Meanwhile,

the

major verticals which will be on top

possible support to safeguard their

market is increasing very swiftly.

competition

in

priority for ECS are education, BFSI,

interest and to work together for

How do you see the brand’s overall business growth in CY 2019?

Therefore, the entire brands are

MOG, Service Industry and BPO.

consolidated growth.

The year 2019 was a very profitable year for ECS as we

grab every small opportunity. Today,

attained quite good growth despite many challenges

this is the demand for changing

changing their strategies and coming up with unique business models to

What will be your channel strategy to drive substantial growth?

How do you take care of service support for your loyal customers?

that came into our journey. The market has been very

market landscape and you cannot

tough so far but our determination is strong enough that

survive with conventional business

A big part of our success goes to

We feel very obliged to our partners

helps us in sustaining our growth. We are very much

strategies. In order to take ECS to

our channel community that works

that provide the best class services

focused towards maintaining the quality of our products.

new heights, we have set a goal

outstandingly despite tough market

to a large customer base. RP tech

We have positioned ourselves as a market leader in the

to almost double the numbers in

conditions.

large

is our exclusive distributor and

Indian market, thanks to our focus on SIs for specific

comparison to 2019, with a well-

channel network, we are present in

service provider. RP tech is currently

application-based offerings. Also, to reach the wider

defined product plan.

all towns & cities across India. To

offering services in 50+ town across

achieve our set goals and increase

India. Also, we have an additional

market and large customer base across India, we have expanded our team who are skilled as well as proficient.

Our mini PC brand LIVA continues to grow owing to the quality products offered by ECS. The reason for success

What will be your key focused product line-up /verticals in the year 2020?

is moving away from the conventional ways of selling

48

committed to offer them best-in-

PC & instead provide hardware and solutions based on

Today

customers’ demand & application.

quality

customers products

demand and

good

ECS

is

Through

our

our market share, we will continue to

dedicated service centre for our

add more partners. We keep healthy

mid to large SI customers who are

relationship

channel

managed directly by ECS. As per

partners and we regularly organize

requirement and need, we keep on

partners meet to train them about

investing to scale up our service

our products and market strategies.

infrastructure.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

with

our

www.digitalterminal.in

IRIS COMPUTERS

“INSPITE OF THIS SLOW DOWN WE GREW

CHANNEL ROADMAP

OUR BUSINESS FROM RS 1000 CR TO RS 1300 CR”

Iris Computers, one of the largest distribution houses, has been able to sustain their growth momentum despite many challenges and has concluded year 2019 on high note. The company succeeded in claiming prestigious projects and taking up new product approach. These all well planned strategies helped Iris Computers in getting 30% YoY on growth. Sanjiv Krishen, Chairman, Iris Computers spoke about company’s performance and 2020 plans in an exclusive chat with DT.

How successfully you achieved your target in distribution business in CY 2019?

focusing on LG signage products

have their own resources to pay

that can be used in Board Room

for it. They are dependent on the

solutions, jewellery shops, Airports

customer. We overcome this by

S A N J IV K R ISHEN

and a host of other areas including

visiting the customers along with

Chairman, Iris Computers

We have been extremely successful

retail outlets. We have a team for

our partners to satisfy ourselves about the project’s viability. We

in achieving our target for 2019 when

promoting

we grew our business by 30% in an

solutions from APC Schneider. In

then secure our payment by opening

industry which is going through a

the coming year we plan to double

Escrow accounts. We have thus been

slowdown. The PC market in India

our business in Ruckus wifi products

very successful in controlling our collections.

Power

conditioning

went down from 9.6 m units to 9.3m,

from CommScope. We will promote

a reduction of 2.3%, whereas the

tablets and have we created Tab

server market witnessed a reduction

Labs where we have installed our

by 29%. In spite of this slow down we

own Iris Tablets. We are looking at overseas projects in 2020. We have

Rs 1300 cr. This year we will reach

already received an order from

We are very satisfied with the

Rs 1800 cr. This happened because

one of our partners for supplying

support we get from our vendors

we focused on selling tablets and

Tablets, Notebooks and projectors

post sales. The major brands have

cloud applications. We concentrated

in Mauritius.

well established procedures and

city projects. The Government is investing in these projects for the modernisation of India and we actively participated in them.

BIRTHPLACE: PUNJAB

How do you see overall post sale support from vendors?

grew our business from Rs 1000 cr to

on the area of education for smart

YOUR STRENGTH: PERSEVERANCE

FAVOURITE BOOK: SAPIENS

BUSINESS ICON: RATAN TATA

a strong network of Authorised

What remains your key business challenge while going forward in year 2020 as well?

Service Providers. Whenever there

YOU CAN’T LIVE WITHOUT (3 THINGS): SPICY FOOD, MY SMART PHONE, FRIENDS

is a problem with a machine, our customers log their complaint and our vendors respond promptly. Most of our vendors are offering Care

What is your entire business plan for year 2020?

Our

key

business

challenge

is

resellers and we nurture them so that they can grow

packs for support.

bigger. We customize their credit limits keeping in mind

extending credit to organisations which are startups or do not have

How do you take care of small partners who are doing business with you?

the opportunities they are working on rather than only

During 2020 we are shifting our

strong balance sheets. They get

focus towards products which are

us big orders running into several

not so capital intensive and give

crores. We have to procure the

us an opportunity to improve our

material and then supply it knowing

We, at Iris, adopt a personalized

We treat our resellers as extensions of our Company.

profitability. For example, we are

that many of our partners do not

approach

Their success is our success.

www.digitalterminal.in

looking at their financials. To enhance their skills, we conduct channel events and show case new products so that they can increase their offerings to their customers.

towards

our

small

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

49

CHANNEL ROADMAP

DIGISOL

“WE ARE PROUD TO SAY THAT

WE HAVE A LEGACY OF 25 YEARS IN INDIA” There are very few brands in India, who are seen as true catalyst for Make in India mission which was started by Indian government few years back. There were hundreds of companies who joined this revolution to support local manufacturing. But there is one Indian brand, Digisol, who have ‘Make in India’ in their DNA as the brand is manufacturing networking products since long time. The company recently also succeeded in creating a buzz in the market by entering into enterprise cabling business by introducing ConvergeX range of products for this segment.

Devendra Kamtekar, CEO, Digisol Systems is currently driving this new change in and shared his complete go-to-market strategy with DT in a recent interaction.

DE V EN DR A K AM TEK AR CEO, Digisol Systems

YOUR STRENGTH: STRATEGY & EXECUTION

BIRTHPLACE: MUMBAI

FAVOURITE BOOK: BUSINESS SUTRA

BY DEVDUTT PATTANAIK

BUSINESS ICON: RATAN TATA

YOU CAN’T LIVE WITHOUT (3 THINGS): PHONE, LAPTOP & MY DIARY

DITT-

Digisol

Institution

of

ND’s and RD’s in every state catering

as follows: Our

to our Enterprise Active & Passive

Cabling

Solutions (ConvergeX). This would

Technical Training program that

ConvergeX

SCS

focus on educating Partners and

Enterprise

Structure

System

Solutions that will cater to PoE, Data

be in addition to our existing 200

about forthcoming technologies in

Centre & New technologies like Wi-

active partners across the country.

IT Networking Industry. We have

Fi 6 etc

Integrators

community

Series:

observed 10-12% growth this year and look for to pushing bar even

FTTH GPON: Our industry leading

higher in the coming months.

solution offering that will help address

What will be your overall business growth or target revenue for CY 2020?

the

Bandwidth

hungry

enterprises, Service Providers & End Consumers

legacy of 25 years in India and one of the leading Indian Networking

Enterprise

Active

Networking

Brand that are flag bearers of “Make

Solutions: Catering to Smart Cities,

in India” and the first one to do so.

opportunities

Data Centre & Enterprise Customer

We have invested in our business and have a vast service support

emerging

as

we

opportunities

Centre,

Smart

cater

to

in

the

Requirements

etc

Ethernet Switching, Wi-Fi, etc.

Cities,

e.g.

Industrial

footprint to ensure it’s easier for our customers to reach out to us.

complementing new technologies like Wi-Fi6 , IoT etc. For E.g ConvergeX our Enterprise SCS & our New Active Networking Solutions

What will be your channel strategy to drive substantial growth?

Digisol offers first-rate integrated after-sale-service

and

support,

which consists of Service Centers, and Digisol Technical Assistance

along with our Industry leading

Centre (DTAC). We have widespread

FTTH GPON Solutions will help

Digisol

The year 2019 has been an eventful year as we launched

scale our business and we look at a

Channel Driven organization and

network

two new products series under our structured cabling

growth of 20-25% overall.

we share very strong bonding with

across India and highly skilled

solution- ConvergeX & ConnectIT. We are extremely overwhelmed with the response that we have received for the newly launched series. This year has been crucial

What will be your key focused product line-up 2020?

for our business as we focused more on our passive product range along with active. We also introduced

50

We are proud to say that we have a

2020 looks like a year of immense

Data

How do you see the brand’s overall business growth in CY 2019?

How do take care of service support commitment for your loyal customers?

Our key focus going forward will be

has

predominantly

a

of

63

Service

centers

our partners. However, considering

professionals that offer excellent

that we are also going to focus on

state-of-the-art services to the

Enterprise, our channel strategy is to

customers. We have been offering in

build and scale Enterprise Channel

house Level 4 Support to customer.

strength. We would be having 1 to 2

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

SOPHOS

CHANNEL ROADMAP

“WE WILL CONTINUE TO MAKE A SIGNIFICANT INVESTMENT IN OUR PARTNER NETWORK TO ENABLE THEM TO SUCCEED” Cybersecurity landscape changes very fast as compared to any other technology domain across the world.

The players in the market need to work continuously to secure the digital assets of valuable customers by offering effective and advanced solutions. Sophos, the world leader in next-gen cybersecurity solutions, is leading the war against all kind of cybersecurity threats and helping India to peruse digital transformation journey. Sunil Sharma, Managing Director Sales, India & SAARC, Sophos, the man behind company’s leadership position in the Indian market, recently interacted with DT and shared company’s overall business plan for Indian market.

How do you see the brand’s overall business growth in FY 2019?

and

rapidly.

Sophos

has

fully

embraced this challenge, and we

unmatched

levels

of

speed,

detection and automation.

are proactively driving an exciting transition

to

next-gen

security

Sophos is already a leader in applying

Sophos is now established as a leader

across our product line, and across

artificial

in the fast-growing market for

our customer and partner base

learning to improve cybersecurity.

next-gen cybersecurity solutions,

and expect a steady increase in our

Going forward, we will continue

founded

revenue and billings in FY 20-21 as

to advance our AI capabilities and

on

powerful

artificial

intelligence capabilities. We are well-positioned

and a differentiated strategy for synchronized security. For the fiscal

and

deep

S UN IL SHA R M A Managing Director Sales, India & SAARC, Sophos

broaden and deepen our use of AI

well.

competitively,

with industry-leading technology

intelligence

What will be your key focused product line-up /verticals in the year 2020?

year 2019, Sophos’ revenue grew by

across our entire next-gen portfolio.

of our business, and we are independently recognised

Our endpoint, network and server

channel. We continue to make a significant investment

for the high-quality program offerings we deliver to our products – in both physical and

in our partner network, providing the tools, training,

virtual form – already help protect

and support to enable them to succeed. Sophos sells its

11.2 per cent to 711 mn USD while our

We

the

public cloud environments. With

products through a global channel of more than 53,000

total subscription base touched 1.2

opportunity to continue to drive

the recent launch of our Cloud

partners and Managed Service Providers (MSPs). In India,

bn USD.

What will be your overall business growth or target revenue for FY 2020?

are

excited

about

Sophos’ evolution into a fully next-

Optix product, based on technology

we will continue to expand our channel reach across II

gen cybersecurity company – which

from our acquisition of Avid Secure,

and III markets, while strengthening our channel depth across the country to provide next-gen threat protection

is already well underway – and to

we

lead the industry in applying next-

and extending our security value

gen

proposition in cloud environments.

technologies

and

business

are

meaningfully

enhancing

models to deliver better protection The

world

changing

of

cybersecurity

“As

a

service”

is

taking

over

How do you assure excellent service support to your customers?

by

the ever-changing threat landscape,

virtually all areas of technology and

and at the same time is easier to

technology-driven businesses, and

Sophos delivers high quality support to our India

sophisticated approaches, in an

manage and administer. We are

cybersecurity is no different. Over

customers from our Ahmedabad headquarters where

attackers,

driven

for customers that stays ahead of

more

more

rapidly,

is

to businesses of all sizes.

using

overall technology landscape that

making strategic investments in a

time, we expect to make all our

we have nearly 200 professional staff. Sophos’ support

itself is undergoing radical change:

variety of areas like:

solutions available as a service.

plans suit the needs of every customer - we provide

public cloud infrastructure, SaaS, AI, zero-trust networks, 5G, IoT,

basic technical support as well as give direct access Synchronized

security

in

which

security delivered as a service, etc.

multiple Sophos products, including

If cybersecurity solutions are to be

endpoint, firewall, server, mobile,

effective today and looking forward,

email, and others – could share

they must continue to evolve –

information

www.digitalterminal.in

in

real-time,

with

What will be your channel strategy to drive substantial growth?

solutions for our customers. With Sophos Professional

Our partner network is a key asset

are aligned with their security needs and best practices.

to senior support engineers and customized delivery Services, customers can be sure that the consultation, implementation, and configuration of Sophos’ solutions

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

51

CHANNEL ROADMAP

T A L LY

“WE HAVE AN EXTENSIVE ECOSYSTEM OF

25,000 PARTNERS SPREADED ACROSS INDIA” Software play a very important role for any size of organisations to operate in this digital world.

Choosing the right set of solutions becomes one of the challenging jobs for IT people for all companies. But when it comes to choose accounting or ERP solutions, the job becomes easy for them, as majority of them chooses Tally ERP which is most reliable, advanced and trusted solutions in India. Tally enjoys market leadership position in this domain with a huge margin from any of it’s close competitors. Joyce Ray, India Business Head, Tally Solutions had a very insightful discussion with DT recently and shared his overall market plan for the year 2020.

J OY CE R A Y India Business Head, Tally Solutions

conscious decision to digitize and They have adopted Tally.EPR 9 to stay ahead of the curve and improve their business productivity.

Your Strength: Customer focussed

Birthplace: Delhi

Business Icon: Satya Nadella You can’t live without (3 things): Good food, music and travel

How do you see the brand’s overall business growth in CY 2019?

helping us reach out to varied businesses. We will remain invested

What will be your key focused product line-up in the year 2020?

in the certified partner business who understand our business and product in depth. We will very soon

What will be your overall business growth or target revenue for CY 2020?

One of the key focus areas for us in

be

launching

our

2-year

program on partner organization

the coming year will be connected

transformation to assist them in

services. With our future products,

scaling their organization.

we are ready to provide a seamless

Please share your service support commitment for your loyal customers.

At Tally, we have always been

connected service across businesses

focussed on designing products that

which will further the ease of doing

fit the requirement of millions of

and operating business for MSMEs.

small and medium business owners.

We will also be focusing on mobility

Over the years, our products have

and customer management. With

We will be making massive shift

been extremely well received and

the framework the new product, the

in our existing customer support

benefitted millions of users globally.

future is exciting, possibilities are

management by helping our diverse

We always measure our success by

endless, and we are thrilled to walk

set

the number of businesses we have

the path.

adoption. The intent is more and

helped automate and 2019 has been phenomenal as we are close to reaching out to 2 million businesses

52

their daily business operations.

walk the path of digitize economy.

of

customers

drive

digital

more customers use digital means

What will be your channel strategy to drive substantial growth?

to troubleshoot problems related

and provide rectification real time,

to technology and usage especially

2019 has been the year of change for several sectors

and assist them in their journey

in the economy. The trading and services sectors have

towards

seen tremendous growth this year. However, it has been

with diverse portfolio have adopted

For over three decades, we have

a tough year for several small businesses, who have

Tally and are harnessing the power

grown shoulder to shoulder with

hence delivering superior customer

struggled to maintain the balance between cash flow

of automation for their business

our partners, and will continue to do

support.

and growth, a scenario that has its own domino-effect

growth. We are positive that in the

so. We have an extensive ecosystem

providing a deep support to our

of negative consequences. This has been the reason

coming year several new segments

of 25,000 partners spread across

customers digitally in the year in

hundreds, and thousands of businesses have taken a

will start adopting Tally and digitize

the length and breadth of country,

come.

automation.

Businesses

related to Tally.EPR 9. This will help us in discovering the problem

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

We

are

committed

to

www.digitalterminal.in

K O N I C A M I N O LT A

CHANNEL ROADMAP

“OUR STRONG MARKET FOOTPRINT REFLECTS

OUR BRAND VALUE IN INDIA”

Konica Minolta has gradually established it’s leadership position in Indian printer market by offering most advanced machines based on latest & innovative technologies. Also, with the recent launch of wide product range, they aim to serve the diverse office printing needs of Indian companies of all sizes. To know company’s entire game plan for year 2020, DT spoke to Mr. Kuldeep Malhotra, Vice President – Office Sales & Marketing, Konica Minolta Business Solutions India Pvt Ltd recently.

How do you see the brand’s overall business growth in CY 2019?

What will be your key focused product line-up /verticals in the year 2020?

The Sparrow series is a best-in-

Konica Minolta India’s business

As a brand, Konica Minolta already

equipped with printing, copying,

screen display.

class A4 color MFP series that comes performance

the

scanning, and storing capabilities.

spectacular

Indian market. In 2020, we want

Brightening up the monochrome

and builds on the strong growth

to target stronger growth in the

printing segment, we have lunched

trajectory that we achieved in the

SMB, corporate, and government

The Deneb MLK and the Altair R.

preceding year. Having grown faster

segments

nothing

in

short

2019 of

has

been

has

a

strong

presence

with

in

state-of-the-art

than the overall industry to achieve a

product

year-on-year CAGR of 18% in 2018-

go-to-market strategy in India is

offerings.

19, we have registered a business

shaped and guided by the specific

growth of more than 700 crores last

requirements

year and our target is to achieve

landscape. With our latest product

Channel partners are the growth

revenue of 1000 crore by 2022-23.

launch, we aim to serve the diverse

drivers for Konica Minolta in India

Our strong market footprint reflects

office printing needs of Indian

and will remain an integral part of

our brand value in India. Konica

companies of all sizes. We have

our go-to-market approach and

Minolta has a strong presence in

launched

strategy. We currently have around

the Office Products space, holding

products.

150 channel partners across India. In

The Eagle series is a leading-edge

channel ecosystem, we have made

both

of

Through

its

colour

our

What will be your channel strategy to drive substantial growth?

&

mono

around 17% in 2019-20.

keeping with our commitment to our

What will be your overall business growth or target revenue for CY 2020?

A3 colour MFP series that comes

significant investments to introduce

in three variants – bizhub C360i

dedicated sales & service training

(36 ppm), bizhub C300i (30 ppm),

and skill development programs on

and bizhub C250i (25 ppm) – and

a pan-India level for partner teams.

products

is equipped with advanced print,

We are also conducting multiple

contributed to almost 35% of the

copy, scan, and store capabilities.

BTL and digital activities, along

Our

Office

Printing

business in 2018-19. In 2020, we aim

In addition to delivering excellent

with

to build on this strong reception to

print quality, the Eagle L series

participation, to help drive better

further expand our market presence.

differentiates itself from competing

business growth for Konica Minolta

Our objective is to make deeper

product ranges on the back of

channel partners. Through these

inroads into the Office Products

features

high-speed

initiatives, we aim to drive mutual

& especially highlight the colour

document feeder and an extremely

business growth – both for Konica

machines.

user-friendly

www.digitalterminal.in

such

as

a

10.1”

K UL D EEP M A L HO T R A

business

roadshows

and

exhibition

Vice President – Office Sales & Marketing, Konica Minolta Business Solutions India Pvt Ltd

Minolta India and our channel network.

Please share your service support commitment for your loyal customers.

After-sales service & support is one of the key focus areas for Konica Minolta India, as well as its strongest differentiator. We currently boast of a customer satisfaction level of 96% in the service vertical. This has been made possible by our robust pan-India support network – which currently comprises 1000+ engineers including 300+ direct customers engineers and 700+ partners customer engineers across locations. We have also launched a customer support app aimed at streamlining end-user support for our customers by enabling them to remain connected 24/7.

full-touch D I G I TA L T E R M I N A L Y E A R B O O K 20 20

53

CHANNEL ROADMAP

KASPERSKY

“WE HAVE ALWAYS BELIEVED IN

CREATING STRONG PARTNER NETWORKS”

Cyber Security is one of the major challenges for us as we move towards Digital India mission. The role of effective cyber security companies is very much required to pursue our digital journey. Kaspersky, the global leading firm, understands their responsibility and working towards offering safe digital experience to all consumers across India. Dipesh Kaura, General Manager, Kaspersky (South Asia), interacted with DT to share his opinion and channel plans for year 2020.

What will be your key focused product line-up in the year 2020?

D IPE S H K A U RA General Manager, Kaspersky (South Asia)

Our

comprehensive

Birthplace: Mumbai Favourite Book: You Can Win

by Shiv Khera

You can’t live without (3 things): Hope & aspirations, Internet, Family: My mom, my wife and my son

prevention solutions to manage

our solutions can help secure the

advanced and ever evolving cyber

consumers.

threats.

and

a

number

of

To assist us in the journey, we

specialised security solutions and

have

services to fight sophisticated and

ecosystem of partners who are being

already

54

a

strong

empowered by niche cyber trainings

focus will be in security operational

as well as hands on experience on

to have a well-defined channel

centre, Large enterprises, BFSI ,

professional services so that the end

strategy for a successful penetration

Governments

and

industrial

We believe that it is essential

user can enjoy seamless and carefree

and distribution of any product

area, which includes key products

cyber

or service to a target market or

such as Kaspersky Anti Targeted

embrace future technology.

prevention

experience

to

potential customer and it’s even

Attack platform (KATA), Endpoint Sandbox,

and

Response

Threat

(EDR),

Intelligence

Reporting and Services, Managed Services

Provider

Security

Cloud

Partnerships,

and

Industrial

more

How are you working to create adequate awareness among consumers to adopt Kaspersky’s security solutions?

Cybersecurity solutions.

Where do you see Kaspersky in the Indian security solution market by the end of 2020?

prominent

for

the

cyber

security domain.

We have identified our focus markets for the B2B domain and have handpicked our channel partners that align with our GTM for those markets.

Creating

How do you see the brand’s overall business growth in CY 2019?

created

What will be your channel strategy to drive substantial growth?

evolving digital threats. In 2020, our

Detection

Business Icon: Mukesh Ambani

to our partners and updating them of the various threats and how

portfolio includes leading endpoint protection

Your Strength: Being positive, self-belief and people management

security

INTEL, IoT, blockchain, Kaspersky Anti drone technology, and fraud

awareness

has

always

Since we aim to double our growth

been an important step in creating

in the B2B segment, our channel

a secure cyber ecosystem. We have

support and channel empowerment

always believed in creating strong

strategy is targeted according to the

partner networks that will take our

business vertical and the alliance

We have seen positive YoY growth for Kaspersky in

We look forward to strengthening

both B2B and B2C sectors. As the nation moves towards

products to our customers. We also

model of our selected channel.

our position as one of the top

digitization the need for cybersecurity will only grow

have a Global Research and Analysis

Similarly, our channel strategy and

global cyber security organisations

bigger and businesses are placing a higher focus in

Team Security Researcher that is

channel engagement programs are

in South Asia, especially since we

terms of security and we are glad that we have been a

based locally in India. Hence we

customised for the SMB and the

are armed with a comprehensive

part of their cyber security journey.

focus on giving multiple training

mid-market as well.

portfolio loaded with EDR, THREAT D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

KO DA K

CHANNEL ROADMAP

“OUR AIM IS TO BE INDIA’S MOST AFFORDABLE BRAND,

WITH BEST OF SPECS AND TECHNOLOGY”

In 2019, Kodak TVs have been shipped to 2300 cities and towns in India, giving service to more than 16000 pincodes. In terms of infrastructure, they invested 150cr in their new manufacturing line in year 2019, with a capacity of half million units in a year. Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt. Ltd, a Kodak Brand Licensee, has quite big and ambitious plan for expansion in this new year, which he shared exclusively with DT.

How do you see the brand’s overall business growth in CY 2019?

online selling affordable brands in

It’s been over a year since we

the country. In offline, with the kind

expanded to offline market and

of infrastructure growth, we plan to

within a year, we saw great success

expand more reach and we will be

with our retail partners Croma,

2019 has been a successful year for

entering into new offline markets,

Reliance, Metro Cash&Carry, More

Kodak televisions. We had some

especially rural markets and tier 3-4

(Aditya Birla Group. Ltd) and Max

of the best launches and upgraded

cities.

Hypermart.

our televisions to XPRO with a completely new UI (My Kodak Wall) which was greatly appreciated by our customers. We launched 10 SKUs

This

year,

we

are

targeting 20 chain stores to increase

What will be your key focused product line-up in the year 2020?

this year, in different platforms.

Director and CEO, Super Plastronics Pvt. Ltd

Currently, Kodak has 28 offices pan India and about 25 warehouses. With that kind of infrastructure, we will

Infact, despite of so many brand

We have got exciting new products

soon be entering the rural market.

launches, Kodak market share has

lined up for 2020. We plan to start

Currently, the brand is available

increased and grew significantly,

with

and

in 2300 cities in town in India and

not just in online but in offline as

introduce new and improved models

across 16000 pin codes. We want

well. There has been a unit growth

of 50 inches, 55 inches & 65 inches

deep integration with tier 3 and tier

of 100% YOY; we saw great visibility

(4k) TVs. We’ve customized our

4 markets as well.

online and offline both. In terms

televisions keeping in mind the

of revenue, there is growth of 70%

Indian consumer behavior. Our aim

event though panel prices dropped

is to be India’s Most Affordable

significantly in 2019.

A VN EET SIN G H M A R W A H

our presence in offline market.

Washing

machines,

brand, with best of specs and

YOUR STRENGTH: THERE’S NO SUBSTITUTE TO HARD WORK

BIRTHPLACE: NEW DELHI

FAVOURITE BOOK: THE OUTSIDERS

Please share your service support commitment for your loyal customers.

BUSINESS ICON: WARREN BUFFETT

technology. Moving forward the

What will be your overall business growth or target revenue for CY 2020?

next set of category, we will be

Ever since we launched Kodak in

targeting large appliance, there is

2016, I have taken upon myself to

big space for affordable brands in

make sure all the customer feedback

India. Kodak wants to do big price

given to us is taken seriously and we

In 2020, plan is all about growth and

disruption

work on improving and delivering

we have exciting launches planned

market penetration is low.

in

this

category,

as

for 2020. Our target is to gain 100% growth and SPPL targets 800 cr in revenue. Our aim is to acquire 5% market share and be in the top 5 www.digitalterminal.in

better results. As I have mentioned in the past, our service network has

What will be your channel strategy to drive substantial growth?

YOU CAN’T LIVE WITHOUT (3 THINGS): MOBILE, TRAVEL & WORK

increased from 220 service points to 550 service points in India since 2016. By next year, we are set to

cross the benchmark from16000 to 17000 pin codes for which we are trying to develop the ecosystem to touch this milestone.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

55

CHANNEL ROADMAP

RP TECH

“WE WILL CONTINUE TO STRENGTHEN OUR EXISTING BUSINESS LINE AND LOOK FOR SELECTIVE BUSINESS OPPORTUNITIES IN 2020” RP Tech India needs not any introduction as the company is called backbone of IT distribution in India. With 50 branches across India and many other huge investment, RP Tech is one of the sought distribution houses in India, who has contributed a lot for the growth of IT market. The company has been consistently growing it’s revenue YoY since 1989 and helping all major tech brands in doing smooth business across India. Rajesh Goenka, Director, Sales & Marketing, RP tech India recently shared his opinion and business in year 2020 with DT.

RA JE SH G O E N KA Director, Sales & Marketing, RP tech India

Your Strength: My Family and my Team

Birthplace: Kolkata

challenges in the market in terms of

commercial leadership team and

demand and credit availability, RP

experienced branch heads pan India

tech will still manage to grow per

we are fairly able to manage the

the roadmap.

double-digit growth in challenging situations.

What is your entire business plan for the year 2020?

Favourite Book: Life

Business Icon: Kumar Mangalam Birla You can’t live without (3 things): My Family, work and Yoga

How successfully you achieved your target in the distribution business in CY 2019?

RP tech India has always been the

There was a phase where the most

we have this huge distribution

first mover to support small town partners and that is the reason

business rather than going on an

product would come with a one-year

infrastructure

expansion spree. Thus, we will

standard warranty. Then it moved

with service centres. Besides our a

continue to strengthen our existing

to 2 years warranty and now the

complete portfolio of Components

business line and look for selective

majority of the products come with

Peripherals, PCD and Networking

business

any.

3 years warranty and some of them

allow smaller partners to buy all

However, I would say openly that we

are even with a lifetime warranty.

their required material from one-

missed the mobility business.

During this transition, vendors also

stop-shop/ RP tech. Apart from this,

opportunities

if

What remains your key business challenge while going forward in year 2020 as well?

Due to wide products/brand portfolio, and having

56

How do you take care of small resellers & retailers who are doing business with you?

How do you see overall postsale support from vendors?

In challenging times, it is best to consolidate and strengthen your

once a while.

of

50

branches

changed the service models and

we regularly run breathe schemes,

adapted to the demanding nature of

channel meets and product training

the consumer. Some of the products

programs for these channel partners.

like laptops, TFTs, offer an onsite

We recently conducted a mammoth

warranty. In my opinion, there are

Channel

negligible

across

understand the channel sentiments

service

issues

Satisfaction

Survey

to

India’s largest branch infrastructure of 50 branches

Striking

between

product categories as vendors have

and improve on our offerings and

with service centres and warehouses, RP tech India for

inventory and credit management is

scaled up their service infrastructure

services. This activity has received

the last 15 years have been the most consistent growing

the biggest challenge any distributor

realizing that this is the key to their

hugely positive reviews from the

distribution house in India. Even this year, we are

has to face in a stable market

success. The only exception could

channel partners across the country.

following the same trajectory and will continue to have a

and RP tech is not immune to the

be a lot failure whare there are

double-digit growth as planned. While there are various

same. However, with our sound

challenges but again such cases are

a

balance

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

ASTRUM

CHANNEL ROADMAP

“ASTRUM HAS WITNESSED AN ACOUSTIC GROWTH

O F M O R E T H A N 70 % YOY R E V E N U E ”

Within few years of it’s India operation, Astrum has succeeded in connecting to Indian customers.

The brand has made their presence felt across all verticals with high quality product offerings.

The brand has already chalked out their overall product and channel plans for Year 2020 to achieve new heights in Indian market. Manoj Kumar Pansari, CMD, Astrum India shared his company’s growth story, product plan and target for 2020 in an exclusive chat with DT.

How do you see the brand’s overall business growth in CY 2019?

means we will mark our presence

distributor for PAN India presence

in GT (General Trade), OT/LFR,

and for multiple segments. We are

Ecommerce

and

corporate.

We

very

channel-friendly

company

can surely make 400% growth in

and believe in growing with our

Astrum’s performance in the Indian

India to measure our strong sales

channel partners and recently we

market has always been robust, we

achievements.

have associated with Park network

have been consistently registering growth, month on month, both in terms of revenue as well as Market Penetration in the year 2019. Our widening

product

portfolio

Delhi, Saboo computers Kolkata,

What will be your key focused product line-up in the year 2020?

has

The

Compu

Ramniwas

world

Lucknow,

enterprise

Lucknow,

home appliances Patna, Ramgopal enterprise Bihar, Mehta computers

seen a positive response amongst

Our

consumers and acceptance from

Tirupati

the Indian Market. Operating from

production of the products and we

focusing

the city that never sleeps - Mumbai,

have already released a new range in

channel network. We will be also in

Astrum has witnessed an acoustic

audio and mobility sector. Currently,

all major leaflet such as Reliance,

growth of more than 70 percent

we are being more focused on

Croma, Vijay sales etc by March.

in the year-on-year revenue and

bringing smarter products in our

Being one of the competent brands

is looking forward to exponential

category as well as in IT peripherals

in present, we are targeting to take

such as keyboards and headphones.

WOD (Width of distribution) growth

growth for the coming years.

What will be your overall business growth or target revenue for CY 2020?

manufacturing has

in

and peripherals Gujarat, Poorvika

the

and many more. We at are currently

factory

started

with

on

building

a

strong

We will soon introduce our new

to 10000 numbers by end of March

Astrum application, which will be

2020.

specially smart

designed product

for

category

both

for Android and iOS. Which will notify the users with new updates.

area of IoT & AI and is prepared to

Moreover, we will also increase the

What is your service commitment for your loyal customers?

launch some of those products soon

production in all categories in the

We strongly feel that customer

with the focus of bringing more

year 2020.

satisfaction is paramount. We keep

‘Smart’ products to consumers that life. As Astrum, we are developing our sales strategies to market our

on investing on building excellent

What will be your channel strategy to drive substantial growth?

service support experience for our

www.digitalterminal.in

YOUR STRENGTH: CLEAR SENSE OF DIRECTION

BIRTHPLACE: RAMGARH, RAJASTHAN

loyal customers. We have authorized

FAVOURITE BOOK: BUILT TO LAST: SUCCESSFUL HABITS OF VISIONARY COMPANIES BY JIM COLLINS AND JERRY PORRAS BUSINESS ICON: RATAN TATA & BILL GATES YOU CAN’T LIVE WITHOUT (3 THINGS): MY FAMILY, COFFEE & MY COLLECTION OF BOOKS

service centre with 1500+ locations

self in 360-degree exposure. When we say 360-degree brand visibility

CMD, Astrum India

Astrum’s

Astrum is currently focusing on the

will help improving the quality of

M A N O J K UM A R P A N SA R I

across nation and the expansion will Astrum

has

tied-up

with

a

continue for next 6 months.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

57

CHANNEL ROADMAP

ESET

“ESET WILL CONTINUE TO BE CHANNEL PARTNER FOCUSED ORGANISATION” As businesses continue to develop digital offerings and capabilities, it is crucial to have the right security solutions to keep their data safe. In keeping up with this growing trend, ESET will be developing their Cloud-based management and Data Loss Protection solutions for the SME and Enterprise segment. The company has prepared a very aggressive product & channel plans for year 2020. Parvinder Walia, Sales & Marketing Director, Asia Pacific & Japan, ESET interacted with DT to share his entire game plan. go-to-market strategy accordingly.

already introduced the 2020 Edition

in the north and south India. For

Combination of channel alignment,

of an advanced suite of products,

consumer business, ESET will also

which

NOD32

continue its efforts in strengthening

new products in the market have

Antivirus, ESET Internet Security

its PAN India presence via our B2C

expansion

P A RV I N DE R W ALIA

Sales & Marketing Director, Asia Pacific & Japan, ESET

Your Strength: Self-determination, passion, my team Birthplace: Meerut, Uttar Pradesh

Favourite Sports: Cricket

and

introduction

of

You can’t live without (3 things): Oxygen/ Water/food, Hope and Internet

contributed towards double-digit

and ESET Smart Security Premium,

Retail

merges

Infosoft. To counter the challenges

B2C Segments.

resources

What will be your overall business growth or target revenue for CY 2020?

impact

on

system

business

partner,

Amity

high

faced by Retail partners, Amity and

performance with the best mix of

ESET have developed a web-based

detection, speed and usability. One

(https://www.amitybiz.net)

of the new and improved features

stop partner portal for retailers/

and

renowned

one-

are UFEI Scanner and Connected

resellers. With this portal, partners

Connected

will able to have more transparency

We want to continue the momentum

Home Monitor feature includes IoT

and visibility into their business

from 2019 into 2020, By focusing

vulnerability detection, a router-

online.

on partner enablement, technical

connected smart devices test, and a

management,

evangelisation and enhancing our

catalogue list of connected devices

their customers, renewals database,

product portfolio to service the

on your network.

ever-growing

security

needs

Monitor.

The

This

includes

inventory

information

about

incentives and channel schemes in Realtime.

of

What will be your key focused product line-up in the year 2020?

What will be your channel strategy to drive substantial growth?

Please share your service support commitment for your loyal customers.

ESET will continue to be channel partner focused organisation. We

ESET support via knowledgebase is

have divided our B2B channels into

available 24X7 on https://support.

Enterprise

three segments i.e. SMB, Enterprise

eset.com/en/

Inspector, an Endpoint Detection

and MSP/MSSP, allowing us to

quality and timely support to our

and Response (EDR) tool, which

allocate our resources and efforts

resellers and customers via our

new

58

low

Home

We will be introducing the brand-

How do you see the brand’s overall business growth in CY 2019?

ESET

growth for the year in both B2B and

consumers and business in India.

Business Icon: ESET Founders, Satya Nadella, Elon Musk

include

offering,

ESET

ESET

also

provide

provides real-time data for analysis

better accordingly. We are working

segment

ESET has had a successful 2019 and we have done a lot

and prevention of APTs and zero

with various channel partners via

www.eset.com/in/about/contact/

distributors.

https://

of groundwork behind the scenes based on continuous

day attacks from ESET’S award-

our B2B Distributor Technobind

B2B Tech support is managed by

and very valuable feedback from the market. With the

winning Endpoint Security platform.

to strengthen our capabilities in

Technobind Solutions Pvt Ltd, and

addition of local human resources, we now work even

This solution is fully customisable,

Endpoint Detection and Response

B2C by Amity Infosoft Pvt. Ltd.

closer with our channel partners and resellers. This has

enabling customers to tailor the

(EDR)

helped us understand the challenges faced by partners

solution to their needs. From a

enterprises.

and security market landscape to align our support and

consumer

working on strengthen our presence

standpoint,

we

have

and

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

MSP

services

Currently,

we

for are

www.digitalterminal.in

GIZMORE

“WE WISH TO STAY COMMITTED TO OUR PARTNERS AND PARTICIPATE IN THEIR GROWTH STORY”

CHANNEL ROADMAP

We see very less Indian brands who succeed within first year of it’s establishment. But exceptional conquer this belief. Yes, Gizmore is one such example of Indian brand, who made their presence felt in Indian market and has achieved tremendous success in very limited time frame. DT recently interacted with Sanjay Kalirona, CEO, Gizmore, the man behind brand’s success and came to know about his upcoming products and channel plans.

How do you see the brand’s overall business growth in CY 2019?

We launched Brand Gizmore towards the end of year 2018 in India and the current year 2019 is our first year of operations. The brand & products have been very well received in the Indian market and we are very mush motivated by the response.

We have kept an ambitious target of INR 50 Crores worth of turnover in this financial year. We started with Music & Connectivity and eventually added Fitness Devices, Home Audio & Outdoor Party Speakers to the product portfolio. The response has been tremendous, and we are very much confident to achieve our revenue targets.

What will be your overall business growth or target revenue for CY 2020?

year-on-year growth and will be planning to achieve INR 100 Crores worth of revenue in the financial year 2020-21. A deeper penetration with concentrated efforts towards enhancement

of

general

trade,

incessant online presence, modern retail, alternate sales channels and B2B business will help us achieve the desired growth.

As we focus on Audio Category, the plan will be to present a wide array of products to the Indian consumer to choose from. The line-up will of

Multimedia

Speakers,

Outdoor Trolley, Single and Twin Tower, House Party, Personal DJ, Portable mobile

Bluetooth accessories

Speakers.

-

In

wearable

Sports bands, Neckbands, TWS Earbuds, Wired Earphones are driving

As the brand has made a good start

CEO, Gizmore

Currently we are covering more than 300 Indian towns through a

Your Strength: Positive thinking, Fast decision making.

network of 200+ strong business partners. We plan to add another 100 such partners to the chain to reach

Birthplace: Haryana

every nook and corner of the country

the growth. Not to be missed, we are

Favourite Book: Good to Great (Why some companies make the leap & others don’t) – Jim Collins

itself. Growth is coming from B and C towns where we are also working to set distribution channel up-to

Business Icon: Bills Gates for he revolutionised the world and did the unthinkable.

district level at least. North and West have given us impressive numbers but at the same time South India is very promising too. Challenge is to

You can’t live without (3 things): Family, Friends & Work

strike a balance between channel expansion and cost of servicing that channel. We wish to stay committed to our partners and participate in their growth story.

Please share your service support commitment for your loyal customers.

already and our target for this

eyeing an impressive growth in IOT

financial year seems very much

and wearable Fitness products like

Maximum of our product range is

achievable, we are targeting a 100%

wrist bands and smart watches.

backed-up by a standard warranty

www.digitalterminal.in

S A N J A Y K A L IR O N A

during the current financial year

What will be your key focused product line-up in the year 2020?

consist

What will be your channel strategy to drive substantial growth?

of 1 year and we have more than 200 Service franchise across India to provide world class after sales support.

From day one, great customer care & service support has been our prime focus. These service touch points are well-equipped to give top class service and are trained from time to time to up their game with the changing environment.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

59

CHANNEL ROADMAP

GIGABYTE

“GIGABYTE TREATS ITS CHANNEL PARTNERS LIKE FAMILY & SUPPORTS IN EVERY POSSIBLE WAY”

SU N I L G R E W AL

Gigabyte has always remained ahead by providing excellent product offerings to Indian customers since it’s inception. The brand has shown immense commitment for their loyal customers by bringing innovative and advanced products across all set of consumers. They have been investing heavily in gaming market as well to boost emerging gamers platform. With the brand AORUS, company has supported a huge bunch of gamers across country and helped them compete in professional gaming competition. As year 2020 seems to be much better than 2019, Gigabyte is looking forward to maintain their leadership position among Indian market. Sunil Grewal, Director, Gigabyte Technology (India) Pvt. Ltd., interacted recently with DT and shared his overall company’s journey and channel plans.

Director, Gigabyte Technology (India) Pvt. Ltd.

How do you see the brand’s overall business growth in CY 2019?

What will be your overall business growth or target revenue for CY 2020?

What will be your channel strategy to drive substantial growth?

The year 2019 was a very great business year for us and

60

and

market

strategy.

We

will

continue this approach in 2020 and will work towards bringing more value to our channel partners so that

our team did a good job throughout the year. We explored

With new hopes and new joy, we

Our channel partners are the vital

the markets and created new business opportunities

are set to make this year 2020 an

part of our success and we are very

by developing the industry-leading products which

outstanding and beautiful year like

much focused on their growth. They

strengthened our grip on the market. Our creative

never before. In the year 2020, we

have been working relentlessly for

strategies always help us in running the business

are planning to implement our new

making our base strong and provide

smoothly despite emerging challenges. We see huge

business roadmap in a quest to

us the opportunities to extend our

opportunities in the major Indian cities like Bangalore,

accelerate our growth journey. We

boundaries. In order to recognize

Service

Delhi, Mumbai, Kolkata, and Hyderabad as these cities

will be entering the new emerging

their essential efforts, we regularly

important to our growth and we

are becoming the preferred destinations for gamers and

markets this year in order to extend

organize partner events to honor

have this as one of the top priorities

content creators. We hope that in the coming future, the

our reach in the country. We will

them and we also take them on

as our company policy. We strive

same kind of growth will spill across other parts of the

also work to connect with the new

foreign trips where they spend some

to offer the best-in-class service

country. The component market saw a good acceleration

customers so that we can cater

quality time and enjoy the happy

support to our customers. Our strong service support network caters to

they keep growing with us.

What is your service support commitment for your loyal customers? support

is

extremely

in the mid of 2019 so we catered the consumers with our

to them with our strong product

moments together. Gigabyte treats

wide range of products that offer unmatched features

portfolio. AORUS has also thrilled

its channel partners like family and

the customers across the country.

and performance. Due to the growing demand for high-

the industry with many innovative

supports them in every possible way.

We have a robust service support

end PCs and gaming peripherals among millennials, the

devices in 2019 and growing at

We organize the training programs

modal that strengthens our identity

market is expected to grow more in 2020.

rapid pace so we are expecting good

as well for our partner community

as a customer-centric brand.

growth in 2020 as well.

to educate them about our products

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

TENDA

CHANNEL ROADMAP

“OUR CHANNEL STRATEGY IS FOCUSED ON

PROVIDING THE BEST CONSUMER EXPERIENCE”

When it comes to buy any networking products, we see huge competition among all major brands who are already there from more than 10 years. But today consumers are really king as they are very much powered now adays due to immense knowledge resources available digitally. They do all sort of basics before purchasing any gadgets to grab best deal. Tenda, the well-known networking brand has gained very encouraging market share during 2019, as they have created all means of consumer connections to win their trust which is based on best technology products at an affordable price point. Within few years of their establishment, company has established their feet in Indian networking market by offering advanced solutions for all your networking needs. This penetration has been achieved under the leadership of John Dong, Director, Tenda India & SAARC as he laid down strong channel network along with best talent in his core team. In a recent chat with DT, John revealed his game plan for year 2020.

How do you see the brand’s overall business growth in CY 2019?

What will be your key focused product line-up in the year 2020?

JOH N D O N G Director, Tenda India & SAARC

Your Strength: Being strategic and detail oriented

verticals. Currently, we are directly associated

with

150+

primary

partners with WOD of 15000+ across county. Our products are available

Tenda

is

one

of

the

networking

leading

We are looking to expand our

at almost every IT and networking resell points. Coming financial year

equipment

product portfolio in 2020 and bring

manufacturers for Wi-Fi routers,

in AI-based products for B2B as well

we will penetrate more into tire

PoE

as B2C segments. Primarily, we are

2-tier 3 cities in eastern India. Aside

into networking solutions, routers,

time to time we on launching trade

switches,

Antennas

and

Outdoor

Station

other

portable

networking equipment. In the year

PoE

extenders,

incentive scheme for our channel

2019, we witnessed double-fold

adapters, Passive range and security

partners and Yes, trade ethics and

growth in all our segments. As for

cameras. In the coming months, we

transparency is our key mantra.

the revenue figures, we were able to

will be forging into Passive range

clock 40% growth (YoY).

switches,

expansion,

range

Smart

Plug,

Smart

Lamps (Led Bulb) and more Wireless

What will be your overall business growth or target revenue for CY 2020?

For

the

year

2020,

we

IP-Camera.

What will be your channel strategy to drive substantial growth?

are

anticipating to lead the market and offer one-stop solutions with our

Primarily,

entire networking solutions whether

is

it is businesses or household vertical.

best

on

channel

strategy

Although,

Business Icon: Mr. Jack Ma You can’t live without (3 things): WiFi, WiFi and WiFi

our

product

passes

element in our business dealing. Therefore, we give

through strict and highly qualified

special attention to their queries and provide the best

Quality Check process, we offer 3

of customer service support (pre and post). Our existing

years of warranty policy. We also

services support infrastructure is customer –friendly.

qualified

manufacturing

R&D

Currently, we have 20+ services centers in India and we

maintain

are planning to expand our service centers for smoother

the

experience.

We

high quality standard throughout

We are expecting to reach another

are driving a two-way strategy,

our product portfolio. For Tenda,

INR 300cr.

focusing on both B2B and B2C

the customer is the most important

consumer

Favourite Book: Art Of War

Can you please share your service support commitment for your loyal customers?

providing

www.digitalterminal.in

focused

our

Birthplace: Jiang Su, China

infrastructure

and

we

customer support.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

61

CHANNEL ROADMAP

MICROTEK

“WE HAVE A STRONG GROWTH ROADMAP FOR 2020 WHICH WILL INTENSIFY OUR LIMITS FURTHER” With the increasing consumption of electricity in our country, the need of effective and uninterrupted power supply has increased tremendously. From among the wide number of sectors, manufacturing sector is the one that requires highly effective power solutions for working without any interruption. Also, the solar power is the next big thing that is creating huge buzz due to very economical power supply. Microtek is one of the market leaders in providing all such power solutions. Manoj Jain, Director, Microtek International Pvt. Ltd. spoke with DT on the overall performance of Microtek in 2019 and all business plans for 2020 while interacting.

things from 2019 which will help us in performing more efficiently in year 2020.

MA N OJ J A I N Director, Microtek International Pvt. Ltd.

How do you see the brand’s overall business growth in CY 2019?

62

What will be your overall business growth or target revenue for CY 2020?

What will be your channel strategy to drive substantial growth?

Please share your service support commitment for your loyal customers.

We have a very large network of

Microtek

channel partners that help us in

in India with widest network of

is

the

only

company

maintaining our leadership. We are

150 own service centers and 355

a channel focused company and

service points spread all across

We have a strong growth roadmap

we work very closely with them to

India empowered with trained and

for 2020 which will intensify our

take the business on new hights. We

qualified

limits further. As we have a robust

have a network of more than 45000

keep on investing for upgrading and

are

channel partners all across India,

expanding our service footprint on a

pretty much sure that we can add

and our sales team is continuously

regular basis. This has been the main and unique strength for the success

presence

across

India,

we

service

engineers.

We

more feathers in our cap in 2020.

working on adding new partners

We have attained promising business growth in CY 2019,

The

are

to strengthen it further. They have

of Microtek Brand. We emphasize

many things went positive that worked to help us grow

relentlessly increasing as the need of

been given set time bound targets

on offering the industry’s best pre-

despite facing big challenges. We made big efforts to pull

power solutions in the country is on

to appoint and add new channel

sales and post-sales service support

things our side as the conditions are becoming very much

rise. We are looking at expanding our

partners. Channel Partners are most

to our customers with the help of our

important for as we achieve our

large team spread across the nation.

growth

opportunities

challenging. We have cemented our position and worked

reach to more and more customers

very hard to further grow our market share particularly

so that we can cater the demand with

sales through our channel partners

We are committed to support our

in the stabilizer and solar panel segment. Our growth

our reliable products. We are the

only. We have complete marketing

customers and provide them quality

is complemented with the efficiency of our team that

most trusted power solution brand

backup for our partners in terms

products.

work very day and night to serve our customers with the

in India and we carry our legacy of

of BRANDING IN-SHOP as well as

best products. We are very much energised and full of

providing industry leading products

DEALER BOARD. We organise dealer

confidence so we expect huge growth in this New Year

to our customers. We are expecting a

meets regularly for feedback and

as market sentiments have improved. We learned many

great business year in 2020.

training.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

www.digitalterminal.in

DA I WA

“WE SHALL ALSO BE LOOKING AT EXPANDING OUR MANUFACTURING CAPACITY IN INDIA”

CHANNEL ROADMAP

Smart TV market has picked up very well in last few years, especially last year, when we saw many global brands launched wide range of smart TVs for Indian market. Daiwa, the leading Indian brand has also penetrated much deeper in target market and has quickly captured significant market share. Arjun Bajaj, CEO & Founder, Daiwa, is very excited with the performance and has quite big plans for 2020, which he shared with DT in an exclusive interaction.

How do you see the brand’s overall business growth in CY 2019?

not just focusing online but strongly

also be looking at expanding our

focusing in the offline market, and

manufacturing capacity in India.

Daiwa has seen 8x growth in the

brands. 2020, is highly dependent

sales of Smart Tv’s and 4x growth

on several factors; and as we see

in Washing Machines, now aiming a

things being mapped we believe it’s

turnover of 100cr. We have enjoyed

a positive number to hit.

What will be your channel strategy to drive substantial growth?

What will be your key focused product line-up in the year 2020?

points. 2019 has been a great overall for us, both in terms of sales and revenue. If the economy picks ups

we hold a very strong Market in Northern India – Delhi, Punjab, Haryana, UP etc. We are now also

For 2020, our line up shall focus upon Smart TVs with better specs

in the Western and the Southern

in

software

parts of India. We plan to grown

UI have been a gamer changer for

performance as well as hardware.

both, with new verticals and new

We shall be looking at HD, UHD and

geographies in 2020. Today Daiwa

terms

of

designs,

4K TVs in India. Our agenda is to be

has over 1000+ touchpoints at Pan

the chosen Brand for people who

India Level, which we aim to double

wish to buy large expensive bigger

this year.

screens.

play

considering are

very

realistically

the

over Indian

aggressive.

in New metros an Tier 2/Tier 3

Markets

cities. All in all, the agenda for the

However,

year is advancements in technology

we

also have our ‘MY DAIWA’ app for a hassle-free service

Please share your service support commitment for your loyal customers.

status, easily register their products as well as easily request for installation/ repair and chat with our service executives too. There are also additional benefits such as free extended warranty that Daiwa is offering to its

are

keeping price points and good

Daiwa is serving at more than

targeting beyond 100cr this 2020.

quality in mind. Apart from this, to

19000 + pincodes with the help of

users and build a hassle free experience when buying

Today, for Daiwa the Sales Model is

adapt to growing demands, we shall

800 + service centre network. We

Daiwa and when the customer owns Daiwa.

www.digitalterminal.in

speaking

ambitious,

You can’t live without (3 things): Exercise, Sweets and my Phone

experience, which allows customers to track its service

Apart from TV, we shall

also be looking at Washing machines

Business Icon: Mr. Vinay Bajaj( My Father), Richard Branson and Steve Jobs

focusing on to spread our reach

with the rising trend of Smart Tv’s,

don’t

Favourite Book: Who Moved my Cheese

with each passing Month. Currently,

our Smart Tv’s with ’The Big Wall’

We

Birthplace: Ludhiana

India presence and we are growing

Markets with both Quality and Price

What will be your overall business growth or target revenue for CY 2020?

Your Strength: Quick Learner

Today Daiwa has a very strong Pan

strong popularity in the Indian

the TV Industry.

CEO & Founder, Daiwa

this is the biggest plus point we have against the several ‘Online only’

in 2020 it might even go bigger, as

A RJ UN BA J A J

customers. Our main aim is to build convenience for the

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

63

CHANNEL ROADMAP

CANON

“CHANNEL PARTNERS HAVE PLAYED AN IMPORTANT ROLE IN OUR SUCCESS STORY”

Inkjet printer market in India has been majorly dominated by Canon since their foray into inkjet printer business three years ago. With the launch of PIXMA G Series printers, the brand has cemented their strong hold in this fastest growing printing segment. Canon has been also very aggressive in brining innovative laser printing solutions in commercial segment, where they aim to further boost profitability and market share. C Sukumaran, Director, Consumer Systems Products and Imaging Communication Products (B2C and B2B), recently interacted with DT and shared his entire channel plans for India market. other brands. To boost our product

delivering

We

integrated

design,

outreach, we have established more

are optimistic for the coming year

two-sided

printing,

PIXMA Zones and OIC Signature

2020, as we plan to expand our retail

feeding capacity, and full network

better

solutions.

automatic large

paper

Stores in 2019. As of today, we have

footprint across tier III and tier IV

compatibility, for high print volume

78 PIXMA Zones and 511 OIC stores

markets to connect with consumers

demands, mainly targeting the SMB/

in India. We further aim to amplify

at every touchpoint.

office segment.

our reach and cover 92 percent of

How do you see the adoption of Ink Tank printers (Inkjet) among SMBs/SMEs?

the PIN codes pan India.

C S U K U MA R A N Director, Consumer Systems Products and Imaging Communication Products, Canon India

How was the year 2019 for Canon business in India?

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What will remain key fuelling factor for laser market to grow in year 2020?

What is your plan to boost channel strength in near future?

The overall size of the market of

We have noticed that the consumers

inkjet is at 1.4 million (Jan-Sep’19)

are adapting different channels for

for

and the industry is continuously

making their purchases, therefore,

is

evolving in the SMB/SME segment

we ensure our presence across all

directly proportional to the rising

in India, and it has witnessed

the platforms. Over the years, we

The

increasing

advanced

requirement

printing

solution

business of the Laser Printer, which

various technological innovations.

have extended and strengthened

is aided by the latest technological

Traditionally, India has been a

our

advancements that the machines

laser dominated market targeting

including exclusive stores, large

outreach

among

platforms,

bring forth. The overall laser market

SMEs and corporates whereas inkjet

format retails outlets, e-commerce,

We began 2019 on a very good note, when early last year,

size can be pegged at 1.1 million

printers was targeted towards home

TV shopping and IT Retail stores,

we extended our PIXMA G series with 5 new models,

(Jan-Sep’19) and there has been a

user segments. However, with the

etc. Channel partners have played

namely GM2070, GM 4070, G6070, G5070 and G 7070.

rapid rise in the market for laser

introduction of Ink Tank printers,

an important role in our success

We witnessed several milestones over last year, which

printers in the commercial sector.

inkjet printers have made their way

story

and

as

one

of

our

key

were instrumental for our exponential growth in the

Hence, our focus will be to grow

to small and medium businesses.

stakeholders, they have enabled us

country. Currently, our Consumer Systems Products

within commercial segment with a

Our

to strengthen our foothold in the

(CSP) division contributes 25% to the overall business

strategic shift towards high value

printers are equipped with a host of

industry and reach out to diverse

growth at Canon India. In the printing segment, inkjet

customers and maintain a profitable

features that will cater to the varied

range of customers. With a strong

has been a very strong segment for us which was largely

commercial market share in laser

print requirements of the SME and

network of 100 distributors and

driven by the CISS segment (Continuous Ink Supply

segment. There have been many

SOHO segment across India. With

3000 channel partners across the

Systems). Within three years of our foray into the ink

market challenges since the past few

our launch of new monochrome

length and breadth of the country,

tank category, we have achieved a remarkable growth

years, but we believe in converting

printers last year, PIXMA GM2070,

we endeavour to further consolidate our regional presence.

range

of

reinforced

PIXMA

in the inkjet printer segment in India, registering

those challenges to opportunities

we

the highest growth in 2018 in the category amongst

and striving hard to continue with

the ink tank industry, with an

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

our

G-series

presence

in

www.digitalterminal.in

U N I S TA L

CHANNEL ROADMAP

“WITH MORE THAN 5000 PARTNERS IN INDIA, WE ARE CONTINUOUSLY EXPANDING OUR CHANNEL BASE”

Unistal is one of the well-known Indian brands in Data Recovery Software and Security solutions domain. The brand is serving the nation from last 26 years and has more than 12,000,000 licensed customers and presence in more than 100 countries along with 5000 channel partners.

Year 2019 was very good for the brand and now they are targeting 200 % growth in year 2020 with some robust new product plans. Alok Gupta, MD & Co-Founder at Unistal Systems Pvt. Ltd. shared company’s growth report for 2019 and future plans with DT in a recent interaction.

How do you see the brand’s overall business growth in CY 2019?

What will be your key focused product line-up /verticals in the year 2020?

II and Tier- III cities are our main

In terms of growth, we are moving

We have many exciting plans lined

connect with some new partners and

ahead with a good pace and well

up for the year 2020. Recently,

resellers. With the growing demand

placed to achieve our targets. We

we have successfully completed

for our products and solutions, we

are expecting to reach our estimated

OEM tie-ups to sell our range of

are also in the process of setting up

continuously expanding our channel base. Apart from the metros, Tierfocus. In these regions, we intend to

target of 30% to 40% year on year

products as a bundled solution.

our partner network in the Middle-

growth by the end of 2019. Till now

We are also confident of creating

East and African countries.

our track record is smooth and we

a good customer base for our new

are well-positioned to post some

product

exceptional final figures. This year,

Security-Activity Reporter which

we have strengthened our products

is an ideal solution to provide

Protegent

Enterprise

A L O K G U PT A

What are your service support commitment for your loyal customers?

and solutions portfolio with the

high-level security for SMEs and

successful launch of the enterprise

large enterprises. Apart from this,

We are committed to provide the

version

Protegent/Activity

we expect a complete turnaround

best

SmartGasNetTM

for the company with our newly

esteemed customers. We have a

solution for City Gas Distribution

launched solutions for City Gas

special service assistance wing to

network, which are significantly

Distribution and Water Distribution

resolve customer queries related to

contributing to the growth of the

Management.

each and every product. We organise

Reporter

of and

company.

What will be your overall business growth or target revenue for CY 2020?

service

assistance

to

our

regular training programs for our

What will be your channel strategy to drive substantial growth?

partners in many cities across India.

BIRTHPLACE: FATEHPUR

FAVOURITE BOOK: RAM CHARIT MANAS

multiple service partners in tier-1 BUSINESS ICON: MR. AZIM PREM JI

for various customer requirements.

We are aiming for 200 percent

First’ approach for our products.

Customers can also connect with us

growth in 2020. We have lined up

With our regional distributors in

to get support for various products and services through a Toll-Free

many exciting plans for the year

East, West, North and South of

2020, including the launch of new

India, now we have a pan India

number which is available Monday

products and solutions as well as

presence. With more than 5000

to Saturday from 9:00 AM to 9:00

featuring in some new segments.

channel partners in India, we are

PM.

www.digitalterminal.in

YOUR STRENGTH: NEVER GIVE-UP

Apart from metros, now we have and tier-2 cities to provide services

We have always taken as ‘Channel

MD & Co-Founder, Unistal Systems Pvt. Ltd.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

YOU CAN’T LIVE WITHOUT (3 THINGS): WORK, WORK AND WORK

65

CHANNEL ROADMAP

NET PROTECTOR

NET PROTECTOR CHALLENGES CY 2020

ON EXPANDING ITS NETWORK OVER THE WORLD

The increasing incidents of security breaches have become a serious concern for organizations and hence they are adopting robust security models to eliminate the risks. The individuals are also not safe here as they are the easiest targets for cybercriminals. The country has been progressing very rapidly to become a digital nation but cybersecurity is a big obstacle in this journey. Net Protector, India’s leading antivirus brand, is consistently working towards making the digital journey safe for all customers. In an interaction with DT, Sanjiv Kela, Managing Director at Net Protector expressed his views on the current market scenario.

S A N J I V K E LA Managing Director, Net Protector

Your Strength: My team

Birthplace: Pune Favourite Book: Hit Refresh by Satya Nadella, Imaging India by Nandan Nilekani

Business Icon: Nandan Nilekani You can’t live without (3 things): Office, Music and Brainstorming attachments area

How do you see the brand’s overall business growth in CY 2019?

The year 2019 was indeed a great year for “Aapke PC

66

2019, the confidence of our team is

also focusing on new end to end

our face to customers. Also, timely

high and we assure our customers

products

disbursement of channel schemes

like

Anti-Ransomware,

to deliver an effective solution in

data backup, data privacy solutions,

helped us gain strong channel

the future as well. The year 2019

and many more. As the penetration

confidence in NPAV. We conduct

helped us in further expanding our

of organizations in the technology

channel

training

programs

and

reach to more customers globally

industry is all-time high therefore

educate them about our solutions

and attaining a good market share

we see huge opportunities for us

that increase their work efficiency.

all over the world. As India has a

to grow. Today companies need

big ICT market and has a massive

effective

customer base, we aspire to offer the

safeguard their vital digital assets so

security

measures

to

best quality solutions to customers

this market is full of opportunities.

Please share your service support commitment to your loyal customers.

by innovating our ideology and showcase it through our solutions.

What will be your overall business growth or target revenue for CY 2020?

What will be your channel strategy to drive substantial growth?

As we are a customer-centric brand, we feel very much responsible for helping our customers who trust us. Our security solutions are made

NPAV is a core channel-friendly

to protect them from any kind of

company and they play a very

cyber fraud/threat and provide them

As we are very much confident about

important

with an end to end cybersecurity

our

solutions

story. Channel community is the

platform. With our strong network

and experienced team, we aspire to

real crusader of our success in the

across

continue the growth momentum

market, hence we take care of them

customers to resolve their queries

in this new calendar year as well.

and provide them the adequate help

in the minimum possible time. The

We are currently present in every

to sustain in challenging conditions.

customers are like our family and

major city across India through our

We are extremely sensitive about

we always treat them with special

strong regional distributors/dealers’

channel hygiene and always make

attention. We commit to providing

industry-leading

role

in

our

growth

India,

we

assure

our

ka Doctor Net Protector”. The growing PC market is

network. In CY 2020, we aim to

sure that every layer of the channel

every possible support to them and

nurturing the security solution market in India and we

focus on expanding our network to

ecosystem makes a healthy margin.

our customer support centers work

are looking forward to work on the opportunities coming

every part of the world and build

We always bring policies that favor

to make them feel satisfied. We are

our way. Due to our strong performance in the year

trust in the global market. We are

our channel partners as they are

always available to our customers.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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“I BELIEVE EVERY HURDLE AS AN

VR INFOTECH

CHANNEL ROADMAP

OPPORTUNITY FOR NEW BUSINESS”

The role of distribution house is very important for any brands to grow their business in a market like India. There are hardly few distribution companies who have profound channel network across all region, especially in security solution business. VR Infotech, one of the well-known distribution companies based out Mumbai, has helped many brands in this domain to establish their feet in Indian market. Vikram Mehta, Co-founder, VR Infotech recently shared his business plans in 2020 with DT.

How successfully you achieved your target in distribution business in CY 2019?

we are expecting growth in Gaming

to

and IT security (Now it is Immunity)

hurdle as an opportunity for new

customers.

I

believe

every

already

business, in 2020 we will establish

having consumer security products

call center with local languages

We had predicted more investments

whereas we are also planning to

to offer excellent quality support

and less ROI in 2019 and this

add industrial security products in

to our resellers and consumers

happen to us. 2019 was the year of

our portfolio in 2020. In established

with regular product training. By

transformation for our distribution

market we will extend our reach to

introducing

business. To grow further we have

every corner of India with the help

and mass media marketing, we

invested our resources in getting

of our resellers and team members.

will assure profit at all levels. We

ready for emerging opportunities.

We are eyeing to penetrate further in

will assure continuous supply and

We

products,

smaller towns in 2020. We will also

transparency in partnership.

customer and invested a lot in skilled

introduce new and updated gaming

manpower. In 2019, we focused

& security products for consumers.

on to address internal structural

We will target specific industries as

infrastructure to grow faster in IT

well Government projects in 2020

added

few

more

product

range.

We

are

channel

scheme’s

VIK RA M M EHT A

How do you take care of small resellers & retailers who are doing business with you?

industry. We step up investments in

to diversify our portfolio and more

new technologies which is future-

avenues to overall growth of our

Channel partners including small

proof. We have Invested in training

distribution business.

resellers and retailers are our core

and R&D to educate our existing workforce and made them ready for 2020 challenges. In value terms this year growth may be average for us but we explored future business

strength.

What remains your key business challenge while going forward in year 2020 as well?

opportunities and enhances our

We

have

very

small resellers & retailers in each cities who ultimately help us in selling our products and solutions to large customer base across India. In

2020.

keeping profit at all channel Level

2020 we will introduce single price

(Stockist,

policy which allows us to serve every

What is your entire business plan for year 2020?

We have seen growing awareness

Retailer) will be very difficult for

customer in the best possible way.

all of us in 2020. In addition to

We will also add more partners by

that online channel is huge threat

introducing new attractive schemes

for traditional channel as vendors

to sell more in these smaller towns.

regarding gaming products among

have

large consumer base in India. Overall,

online strategy to reach directly

www.digitalterminal.in

come

up

with

BIRTHPLACE: MUMBAI, INDIA

geography across India. We have

Due to increase in huge competition, Reseller,

YOUR STRENGTH: FAMILY & FRIENDS

strong

channel base who caters to wide

knowledge to set new milestone for

wholesaler,

Co-founder, VR Infotech

FAVOURITE BOOK: SECRET,WHO MOVED MY CHEESE?

BUSINESS ICON: EUGENE KASPERSKY YOU CAN’T LIVE WITHOUT (3 THINGS): LOVE, HOPE & ENTERTAINMENT

different

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

67

CHANNEL ROADMAP

IBM

“WE BELIEVE THAT BUSINESSES ARE NOW READY TO MOVE TO CHAPTER 2” Today, advancements in technology are disrupting industries and has necessitated companies to rapidly adopt the latest solutions for their day to day business. This is also now relevant for India, as a major global economy, to be at the forefront of such technology adoption. IBM, the global leader in technology, is playing a key role in using technologies like AI, cloud, blockchain & IoT to transform business, industries and the world. Anil Bhasker, Business Unit Leader, Analytics Platform-India/South Asia, IBM briefs about their innovations and solutions in a recent interaction with DT. The evolution of the auto industry

insurance companies and banks

and inside-out. While an outside-

in India have AI driven chatbots

in approach is largely driven by the

is similar in many aspects to the

which are becoming the first point

market and demand for new digital

currently nascent world of AI. Like

of customer interactions. State Bank

services, an inside-out approach

the auto industry, in order for AI to

of India is using Watson AI tools to

is about modernizing core systems

flourish, organizations must adopt

get better insights into customers

and architecting their business for

and embrace a prerequisite set of

so

change.

conditions or building blocks.

they

can

personalize

their

experience, no matter what platform they use to access the bank – online, mobile, etc. And they’re doing it at mass scale. Leading hospitals

A NIL B H A S K ER Business Unit Leader, Analytics PlatformIndia/South Asia, IBM

and healthcare institutions have

the right data and information

for Oncology & Watson for Genomics

In the words of my colleague Rob

is no AI without IA (information

Thomas, General Manager, IBM Data

architecture).

and AI, while the first automobile

form the solid rungs of what we

What will be the scope of Watson AI a decade from now look like?

After having experimented with

These

capabilities

was driven down the streets of

call the AI Ladder – the increasing

Detroit in 1890, it would take

levels of analytic sophistication that

another 30 years before Henry Ford

lead to, and buttress, a thriving AI

streamlined production and made

environment.

cars available to the mass market.

Over the first hundred years of the

68

learning; machine learning requires analytics; and analytics requires

to help physicians provide patients with personalized, evidence-based

BFSI, telecommunications, healthcare, FMCG and retail

For example, AI requires machine

architecture. In other words, there

implemented AI-enabled Watson

cancer care.

Please give an overview of Watson AI’s deployment in India.

What are some key challenges in the adoption of AI as a technology with business in India?

The lack of proper data is one of

self-propelled vehicle during 1750-

the challenges for enterprises in

are some of the sectors in India that are witnessing high

AI and moved simple workloads

1850, essential building blocks were

adopting AI at scale. One set of

adoption of IBM Watson, our suite of enterprise-ready

to the cloud and committing to

established – standard components

enterprises

AI services, applications, and tooling. Preference of

‘random acts of digital’, we believe

like the combustion engine, steering

solutions and not building blocks.

consumers for personalization seems to be the primary

that businesses are now ready to

wheel, and axel. These building

However,

impetus for adoption of AI. Hence companies in sectors

move to Chapter 2. Chapter 2 of

blocks enabled scale, which led to

mentioned AI ladder approach &

that are focussed on this KPI are quicker to adopt AI

Digital and AI is about scaling and

wider adoption. Consider, that in

quality data repositories, it may not

to gain edge over their competition. Unlike earlier

moving from experimentation to

the first generation of vehicles, if a

be as successful.

technology cycles, we see India being at par with the rest

transformation. We see business are

person wanted a means of transport,

of the developed countries with respect to technologies

pursuing two distinct approaches to

they had to design and fabricate

such as AI, ML and others. For example, a majority of

digital transformation: outside-in

every component.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

want without

ready-to-use the

above-

www.digitalterminal.in

The innovations in technology sector have been transforming the whole world in a very rapid way. New evolving technologies are influencing human lives on a very big level and making the day to day life very easy. The technology companies are investing hugely in establishing their R&D centers to develop innovative products and solutions to help people and organisation perform well in digital world. Today, every sector look towards technology companies to help them overcome major business challenges. In true send these, Tech brands are true stakeholder in growth of any economy across the world. DT, as a technology media house has been always ahead in appreciating these tech brands through various platform since last 10 years. Every January DT Year Book recognizes the top 50 technology brands that continue to change the human lives by their ground-breaking innovations. This year again, we have listed Top 50 Global ICT brands who have performed well in the previous year. This is just the listing, it’s not any ranking and is completely based on our own analysis, market research and overall market feedback.

www.digitalterminal.in

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

69

TOP 50 GLOBAL ICT BRANDS

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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple is the world’s largest technology company by revenue and one of the world’s most valuable companies.

Adobe Inc, commonly known as Adobe, is an American multinational computer software company. The company is headquartered in San Jose, California, United States. Adobe has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software. It is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor, Adobe Creative Cloud. Adobe has more than 21,000 employees worldwide.

Dell is a US multinational computer technology company. Named after its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 145,000 people in the U.S. and around the world. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its “build-to-order” or “configure to order” approach to manufacturing—delivering individual PCs configured to customer specifications.

Microsoft Corporation (MS) is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge.

Hewlett-Packard was an American multinational information technology company headquartered in Palo Alto, California. HP specialized in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines included personal computing devices, enterprise and industry standard servers, related storage devices, networking products, software and a diverse range of printers and other imaging products. Hewlett-Packard spun off its enterprise products and services business as Hewlett Packard Enterprise on November 1, 2015.

For 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter.

Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow.

Founded in 1976, today Acer is one of the world’s top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focused on enabling a world where hardware, software and services will fuse with one another to open up new possibilities for consumers and businesses alike. From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer’s 7,000+ employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology.

Intel Corporation is an American multinational corporation and technology company. It is one of the world’s largest and highest valued semiconductor chip maker, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell.

Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing.

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points.

As a worldwide leader in next-generation cybersecurity, Sophos protects more than 400,000 organizations of all sizes in more than 150 countries from today’s most advanced cyberthreats.

Powered by SophosLabs - a global threat intelligence and data science team - Sophos’ cloud-native and AI-enhanced solutions secure endpoints (laptops, servers and mobile devices) and networks against evolving cybercriminal techniques, including ransomware, malware, exploits, data exfiltration, automated and active-adversary breaches, phishing, and more.

Kingston Technology is the world’s largest independent manufacturer of memory products. Reliability is the cornerstone of their product strategy and contributes to the high degree of trust between Kingston and its customers. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for computers, digital cameras and mobile devices. Kingston employs more than 3,000 people worldwide. Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents.

SAP SE is a German-based European multinational software corporation that makes enterprise software to manage business operations and customer relations. SAP stands for Systems, Applications, and Products in Data Processing. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-toend enterprise application software, database, analytics, intelligent technologies, and experience management. A top cloud company with 200 million users worldwide, SAP helps businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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TOP 50 GLOBAL ICT BRANDS

Sony is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service.

D-Link is a global leader in connecting people, businesses and cities with over 3 decades of experience. It aims to connect more homes, small businesses, medium to large-sized enterprises, and service providers. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP surveillance, cloud-based network management, and structured cabling. An awardwinning designer, developer, and manufacturer, D-Link has grown from a group of seven friends since its founding in 1986 in Taiwan to more than 2,000 employees worldwide.

GIGABYTE, founded in 1986 in Taiwan, is known as a global leading brand in the IT industry. GIGABYTE started as a research and development team and has since taken the lead in the world’s motherboard and graphics card markets. In 2014, GIGABYTE launched its extreme gaming brand: AORUS, which delivers a full spectrum of gaming products ranging from gaming motherboards, graphics cards, monitors to many other gaming hardware and gears, offering the most extreme gaming experiences for enthusiasts worldwide!

Seagate is the global leader in data storage solutions, developing amazing products that enable people and businesses around the world to create, share and preserve their most critical memories and business data. Data is our lifeblood, and we are wellpositioned to guide the storage industry towards this future ecosystem. We invest for the future and are LASERfocused on emerging technologies for capacity, such as our HAMR and Multi Actuator technologies.

Samsung Electronics Co., Ltd. is Korea-based company principally engaged in the manufacture and distribution of electronic products. The Company operates its business through three segments.

The Consumer Electronics (CE) Segment is mainly engaged in the manufacture of color televisions (CTVs), monitors, printers, air conditioners, refrigerators, laundry machines and others. The Information Technology & Mobile Communications (IM) Segment is mainly engaged in the manufacture of computers, handhold phones (HHPs), network systems, digital cameras and others.

Western Digital creates environments for data to thrive. The company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data.

Western Digital® data-centric solutions are marketed under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. The company is consistently ranked by analyst firm IDC as the No. 1 provider of Wi-Fi devices*, supplying distribution to more than 170 countries and serving billions of people worldwide. With a proven heritage of stability, performance and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow. *Source: IDC Worldwide Quarterly WLAN Tracker Report, Q1 2019 Release.

Cisco Systems, Inc. is an American multinational technology conglomerate headquartered in San Jose, California, in the center of Silicon Valley that develops, manufactures and sells networking hardware, telecommunications equipment and other hightechnology services and products. Cisco Systems was founded in December 1984 by Leonard Bosack and Sandy Lerner, two Stanford University computer scientists. They pioneered the concept of a local area network (LAN) being used to connect geographically disparate computers over a multiprotocol router system.

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Lenovo is a Chinese multinational technology company with headquarters in Beijing. It designs, develops, manufactures, and sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions. Lenovo is the world’s largest personal computer vendor by unit sales, as of March 2019. It markets the ThinkPad and ThinkBook business lines of notebook computers, IdeaPad, Yoga and Legion consumer lines of notebook laptops, and the IdeaCentre and ThinkCentre lines of desktops.

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and it helps 270,000 corporate clients protect what matters most to them.

Nvidia Corporation is an American technology company incorporated in Delaware and based in Santa Clara, California. It designs graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Since 2014, Nvidia has shifted to become a platform company focused on four markets – gaming, professional visualization, data centers and auto. Nvidia is also now focused on artificial intelligence. In addition to GPU manufacturing, Nvidia provides parallel processing capabilities to researchers and scientists that allow them to efficiently run highperformance applications.

Elitegroup Computer Systems as known as ECS, was established in 1987. ECS's has expanded their business model from motherboards and PC manufacturer to total solution provider. With over 30 years of experience, ECS not only produces high-quality products, but also provides customized computer programming and hardware / software design service for their customers. It has consistently directed this devotion to computer product design and manufacture as well as the enrichment of human life. Therefore, ECS is strongly committed to developing cutting-edge technology in order to create innovative products under environmentally friendly designs.

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TOP 50 GLOBAL ICT BRANDS

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Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood Shores, California. The company sells database software and technology, cloud engineered systems, and enterprise software products—particularly its own brands of database management systems. In 2018, Oracle was the third-largest software company by revenue. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, Human Capital Management (HCM) software, customer relationship management (CRM) software, and supply chain management (SCM) software.

Founded in 1999, Tenda technology is the recognized leading supplier of networking devices and equipments. Tenda has committed to delivering easy-to-install and affordable networking solutions, offering innovative, cutting-edge products to realize people’s intelligent life. Innovation is the soul of Tenda technology. Tenda has two R&D centers, Shenzhen and Chengdu, with about 1000+ employees; one Manufacture center, with about 3000+ members and a new 120000 m2 manufacture base under construction, with a worldwide presence in countries like America, Australia, India, Brazil, Germany, Russia, Indonesia and much more.

HyperX is the gaming division of Kingston Technology Company, Inc. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability.

Konica Minolta Business Solutions comes as a leader in advanced imaging and networking technologies. The Japanheadquartered company is the global developer, a manufacturer of multi- functional peripherals (MFPs), printers, equipment for production print systems and graphic arts, equipment for healthcare systems, measuring instruments for industrial and healthcare applications, inkjet printheads and textile printers for industrial use, and related consumables and solution services. The company with its high-quality printing solutions, particularly for SMBs, offers unmatched customer service in India.

Cooler Master is a global computer components and peripheral company with a 27-year track record in releasing innovative products that truly advance the industry. Founded in 1992, the company produces computer cases, power supplies, air and liquid CPU coolers, laptop cooling pads, and computer peripherals. Cooler Master also is an original equipment manufacturer of cooling solutions for other manufacturers including Nvidia (VGA coolers), AMD (CPU coolers), and EVGA (motherboard heatsinks). The company has expanded its operation and brand exposure into the gaming community and sponsored major eSports events.

For 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint and mobile security, to encryption and twofactor authentication, ESET’s high-performing, easy-touse products give consumers and businesses the peace of mind to enjoy the full potential of their technology.

ESET unobtrusively protects and monitors 24/7, updating defenses in real-time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company.

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internetoptimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology.

With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide.

Founded in 2002, RAPOO is dedicated to offering excellent, cutting-edge wireless peripheral products to users around the world. “Wireless Your Life” is the simple philosophy that RAPOO has always adhered to. RAPOO has constantly paid close attention to the continuous changes in user demands and to providing corresponding solutions. RAPOO possesses a top-class R&D design team which has a deep understanding of the industrial aesthetic standards of today’s world and can accurately grasp the end- user experiences in the market.

ASRock Inc. is established in 2002, specialized in the field of motherboards. ASRock strives to build up its own brand. With the 3C design concept, “Creativity, Consideration, Cost-effectiveness”, the company explores the limit of motherboards manufacturing while paying attention on the eco issue at the same time, developing products with the consideration of eco-friendly concept. ASRock has been growing fast and become world third largest motherboard brand with headquarter in Taipei, Taiwan and branches in Europe and the USA.

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and driven to become the most-admired innovative leading technology enterprise. The company is also an original equipment manufacturer (OEM). With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone.

OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware.

OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. The company officially serves 34 countries and regions around the world.

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Google dominates the internet as a search engine, with nearly 75 percent market share in 2018. Google was started by founders Sergey Brin and Larry Page. The company’s rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google’s core search engine (Google Search).

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TOP 50 GLOBAL ICT BRANDS Astrum Holdings Ltd has started in 2008 in Hongkong with an aim to enable people get worldwide access to new technologies in their field of consumer electronics. In 2009, the set up of R&D office in Shenzhen and later in 2011 we got subsidiary for South Africa. Focusing on 4 vertics which is Mobility, Audio, IT peripherals and IOT based Smart devices to enable people to get worldwide access to new technologies, in the field of consumer electronics. Part of this extensive portfolio of is an unparalleled range of over 1000+ unique products across 40 categories.

Amazon is a multinational technology company focusing in e-commerce, cloud computing, and artificial intelligence in Seattle, Washington.

It is one of the Big Four or “Four Horsemen” of technology along with Google, Apple and Facebook due to its market capitalization, disruptive innovation, brand equity and hyper-competitive application process. Amazon is the most valuable public company in the world ahead of Apple and Alphabet. It is the largest e-commerce marketplace and cloud computing platform in the world as measured by revenue and market capitalization.

Established in 2007, IP-COM Networks Co. Ltd specialized in commercial networking devices providing high-speed, secure easy-maintenance networking device and solution for enterprises. With unceasing efforts on technological innovation and marketing, IP-COM has become a global leading manufacturer and supplier of enterprises networking products and commercial networking solution.

Currently, IP-COM provides extensive product lines including Wireless Access Point, Gateway, Switch, etc.

Over the years through robust network solution brand has cemented its relationship with many clients in different sectors.

Facebook (FB) is an American online social media and social networking service based in Menlo Park, California. Facebook incorporated on July 29, 2004, is focused on building products that enable people to connect and share through mobile devices, personal computers and other surfaces. The Company also enables people to discover and learn about what is going on in the world around them, enables people to share their opinions, ideas, photos and videos, and other activities with audiences ranging from their friends to the public, and stay connected by accessing its products.

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. Alphabet is the world’s fifth-largest technology company by revenue and one of the world’s most valuable companies. The establishment of Alphabet was prompted by a desire to make the core Google internet services business “cleaner and more accountable” while allowing greater autonomy to group companies that operate in businesses other than Internet services.

Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies. Xiaomi has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops.

With a global security delivery infrastructure protecting half a billion users, visionary solutions, and a wealth of awards, Bitdefender has been the trusted security provider since 2001. Over 15 years of excellence and 400 million users worldwide, has continued to lead the brand in proactive threat detection. Today, Bitdefender has 1300 employees, 600+ Engineers and researchers worldwide, being one of the most innovative IT security software vendors in the world today. With a worldwide network of 500 million machines, Bitdefender has the largest security delivery infrastructure on the globe.

Q u a l c o m m Incorporated is an American multinational semiconductor and telecommunications equipment company that designs and markets wireless telecommunications products and services. It derives most of its revenue from chipmaking and the bulk of its profit from patent licensing businesses.

The company is headquartered in San Diego, California, United States, and has 224 locations worldwide. The parent company is Qualcomm Incorporated (Qualcomm), which has a number of wholly owned subsidiaries: Qualcomm CDMA Technologies (QCT); Qualcomm Technology Licensing (QTL); and Qualcomm Technologies, Inc. (QTI).

As a world leading gaming brand, MSI is the most trusted name in gaming and eSports.

MSI stands by its principles of breakthroughs in design, the pursuit of excellence, and technological innovation.

Integrating gamers’ most coveted extreme performance, realistic visuals, authentic sound, precise control and smooth streaming functions into its gaming rigs, MSI frees gamers from tedious trial and error and pushes gaming performance beyond limits. The determination to surpass past achievements has made MSI a ‘True Gaming’ brand with gaming spirit throughout the industry!

One of the largest player for Consumer Electronics and Industrial goods globally, for 115 years, Telefunken has stood for innovation in the field of Technology. Telefunken, today has a Global presence of over 35 countries such as Germany, South Africa, Russia etc. with a strong market share of 10%. Spreading its trustworthy tentacles, Telefunken in association with Videotex International, entered the Indian Markets by the end of the Year 2019. Representing the German art of engineering, classic design and high quality, has finessed its Electronics legacy to Indian Markets.

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Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”.

Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world. The Company’s products and services include Twitter, Periscope, Promoted Tweets, Promoted Accounts and Promoted Trends. The Company’s Twitter is a platform for public self-expression and conversation in real time. Twitter allows people to consume, create, distribute and discover content and has democratized content creation and distribution.

AVITA is the leading tech brand and a pioneer in premium laptop segment. The AVITA product series which ranges from PC, smart home and IoT devices has come to realization based on three core values: Liberty, Diversity and Individualism for an exceptional and highly personal experience to the new generation of tech users.

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INDIA’S TOP 10

NATIONAL

DISTRIBUTION

COMPANIES

Traditional partners play very important role in distribution of technology products and solutions across Indian market. A brand’s success completely depends on the strength of their channel partners. This remains the major concern for all brands and OEMs to choose right set of partners to reach out every corner of the country. They can’t develop this huge infrastructure over the night to sell their products across India. National Distributors are the real crusader who do this complex job for all technology brands and help them succeed in the Indian market. These all NDs have built their effective partner network in last so many years to complete this critical job for their vendors and help them in meeting out sales target. Few years back, when online tried to eat out their consumer market and poses great challenge, these NDs started promoting themselves in value chain. Now they are no longer tagged BOX MOVERS, as they opened up many other avenues of business opportunity to boost their annual business volume.

Despite many other challenges, these NDs are here to stay firmly to support growth of Indian ICT market. In last few years, we have seen tremendous growth in ICT market size which will grow further amid government’s 5 trillion economy dream by 2024. All these factors are portraying very positive sentiments among NDs who are ready to take their respective business at next level. Continuing our efforts to appreciate them through our various platform, DT has again brought the list of India’s Top 10 National Distributors. This is only listing and not ranking which is completely based on companies’ overall performance and market feedback.

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I N D I A’ S T O P 1 0 N AT I O N A L D I S T R I B U T I O N C O M PA N I E S

INGRAM MICRO INDIA

REDINGTON INDIA LTD

Managing Director: Jaishankar Krishnan

Chairman & MD: Raj Shankar

Address: 5th Floor, Empire Plaza, Building A, LBS Marg, Vikhroli West, Mumbai 400083.

Address: SPL Guindy House, 95 Anna Salai, Guindy Chennai-600032

Telephone: 022-68561001

Telephone: 044-2243353

Website: www.imonline.co.in

Website: www.redingtongroup.com/india/

Ingram Micro India Pvt Ltd today is the top IT Distribution Company in India with

Redington India, which is one of the largest distributor in the country and commands

nationwide presence at nearly 40+ locations. Most of the brands rely on Ingram to

the neck-to-neck position with Ingram Micro, has tried to put its best effort and sustain.

enhance sales and reach out to consumers in an appropriate way. Its consumers on

The Company is a powerful distributor in the country and is known for delivering

the IT side also registered a healthy growth. The growth of its consumers business

innovation products onto the masses and businesses. Most of the top global brands

benefitted players such as Lenovo, HP, Dell, Acer etc. In addition, Ingram Micro

rely on Redington India for their growth and outreach in the market. Like Ingram Micro,

strengthened its commercial/enterprise business as the company got into quite a few

Redington also witnessed a robust growth in the consumer business. It has learned to

government projects.

wade through digital crises, given its performance in the market.

TECH DATA

SAVEX TECHNOLOGIES PVT. LTD. Chairman: Anil Jagasia

Vice President and Country General Manager: Sundaresan Kanappan Address: A 301 Tech Data Advanced Solutions India Pvt. Ltd., Supreme Business park, behind lake castle, Hiranandani Gardens Powai, Mumbai 400076

Address: 124, Maker Chambers III, 12th Floor, Nariman Point, Mumbai – 400 021 Telephone/Fax: 022-2279 9999 Website: www.savex.in

Telephone: 022-44200200

Savex Technologies Pvt. Ltd. is the leading information and communication technology

Website: https://asia.techdata.com/in/ Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in nextgeneration technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data is ranked No. 88 on the Fortune 500^® and has been named one of Fortune’s World’s Most Admired

distributor in India. Headquartered in Mumbai, Savex has 86 sales offices and 42 stalking locations across the country, catering to over 7000 customers every month in over 650+ cities. Savex believes in long term relationships and is known for its trust and integrity in the market. Savex enjoys working very closely with its vendors and strives to be the first port of call for any challenge/ new opportunity that its vendors/ customers come across.

Companies for 10 straight years.

COMPUAGE INDIA

RP TECH INDIA

Chairman & MD: Atul H Mehta

Director: Suresh Pansari

Address: D-Wing, Lotus Corp Park, Ram Mandir Lane, Jay Coach Junction, Western

Address: Ariisto House, 5th Floor, Junction of N.S. Phadke

Express Highway, Goregaon (East), Mumbai-400063

Road, Telli Gali, Andheri (E), Mumbai – 400 069

Telephone/Fax: 022-67114444

Telephone/Fax: +91-22-61771771/72

Website: www.compuageindia.com

Website: www.rptechindia.com

Incorporated in 1987, listed on BSE & NSE respectively, Compuage is India’s leading

RP tech India is the leading distributor of IT & Mobility solutions in India. Being one of

technology products & services Distribution Company in India & SAARC nations.

the top 5 distributors in India, the company has partnered with over 9000+ partners,

Compuage caters to dynamic requirements of all Consumers, SOHO, SMB, Mid-size,

retailers, and customers in over 750 towns & cities. To cater to this vast customer base,

Large Enterprise and Government organizations through online and offline resellers

RP tech India has branch & service operations in over 50 locations in India. The company

and system integrators. Compuage’s products and solutions complement all the IT and

has created a strong IT infrastructure and unique marketing platforms that have helped

mobility needs be it Hardware, Software, Networking, Data Management, Storage and

to put their partners on a pedestal. At 20+ % CARG YoY, RP tech India is one of the

Smart Phones.

fastest-growing companies in India.

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IRIS COMPUTERS LTD

SUPERTRON ELECTRONICS PVT. LTD

Chairman: Sanjiv Krishen

Managing Director: V. K. Bhandari

Address: Sai A-155, Road No. 4, Block RZ, Mahipalpur, New Delhi – 110037

Address: Supertron House 2, Cooper Lane, Off R. N. Mukherjee Road, Kolkata – 700 001

Telephone: 91-11-2678 2505

Telephone: +91- 033 4037 1000

Website: www.iriscomputers.net

Website: www.supertronindia.com

Iris Computers continue to hold considerable share in the IT hardware market. With its

Established in 1993, Supertron Electronics Pvt. Ltd. [SEPL] is one of the leading

headquarter in new Delhi, Iris has more than 35 billing locations across countries which

Indian company in IT product distribution and services with an ISO 9001:2008 Quality

have full-fledged office having sales, operations and finance team to support channel

Certification. Today, the company operates through its 35 branch offices and 18 satellite

partners in fulfilling their customer orders. Iris claims to distribute more than 1000

branches in India with a robust network of more than 9000 retail points. It also ranks

laptop & 400 desktop on an average per day to more than 2500 partners across nation

among top 50 IT companies in India (Dataquest Top 20 issue, 2015) and is a leading

through its 35 locations. Today its channel base consists of 2500 channel partners,

supply chain specialist on a wide variety of IT products. Supertron’s product portfolio

aggregators, regional distributors & large SI partners to whom we supply high end

includes servers, desktops, laptops, PC components, peripherals, memory modules and storage products of global brands like Seagate, Dell, Acer, Lenovo, Samsung, D-Link, LG,

technological products to passive networking solutions.

TP Link, ZOTAC, AMD among others.

HCL INFOSYSTEMS LTD

BRIGHTSTAR TELECOMMUNICATIONS INDIA LTD

Managing Director: Rangarajan Raghavan

Managing Director: Sanjeev Chhabra

Address: E-4,5 & 6 Sector- XI, Noida-201301 (U.P) Website: www.hclinfosystems.in

Address: First Floor, B Wing, Plot No.16, Udyog Vihar, Phase IV, Gurugram,

HCL Infosystems is India’s pioneer IT Services, Solutions & Distribution Company

Telephone: 0124- 482 3500

providing the choice of multi-brand global technology products and the capability of

Website: www.brightstarcorp.in

Haryana 122015

best-in-class, business-aligned IT services and solutions. It has a wide sales and distribution network in the country and offers value added distribution to partners. It supports its partners in marketing and promotions for telecom, IT, Office Automation and consumer Electronics products. It covers more than 15000 towns across 664 districts in India and has reach of more than 100,000 retail outlets, over 800 direct and micro Distributors and over 12400 Channel Partners across India.

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Brightstar Telecommunications India Ltd, A subsidiary of Softbank Group Corp. is a leading distribution and manufacturing company in India offering a wide range of innovative products in mobile handsets and accessories, fixed line telephone, enterprise solutions and IT peripherals. Brightstar India creates long-lasting relationships with customers by offering the latest technology, products and solutions at the most competitive prices.

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One Stop Solution for your all IT needs

by India’s Most Trusted Distributor

Iris Computers

www.iriscomputer.net

info@iriscomputers.net

TOP 10 HOT CONSUMER TRENDS 2030

WELCOME TO THE INTERNET OF SENSES TOP 10 HOT CONSUMER TRENDS 2030

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TOP 10 HOT CONSUMER TRENDS 2030

T

YOUR BRAIN IS THE USER INTERFACE

B

y

2030,

technology

is set to respond to

our thoughts, and even share them with others.

CONSUMERS EXPECT AN INTERNET OF SENSES This vision is not only based on expected technological advances, but also on consumer research: urban early adopters expect that we will be using all of our senses online by 2030. Of those, 68 percent want to use at least 1 of 6 conceptual internet of senses applications we have asked about, and 81 percent are open to the idea overall.

Of those who want an internet of senses, 40 percent see immersive entertainment as a main driver for this change; 33 percent think better online shopping will be key; and 31 percent think this change will come about due to the climate crisis. The big five tech companies along with industry-specific companies are expected to dominate and run roughly half of all internet of senses services by 2030.

TREND 2:

TREND 1:

oday, technology interacts primarily with two senses – sight and sound. Ericsson Research reports that advanced technology will enable a full internet of senses by 2025, and include the ability to digitally communicate thoughts by 2030.

We live in a screen-based 4G world where smartphones are integral to our lives, but people aren’t expecting this to be the case for much longer. Half the world’s smartphone users predict that by 2025 we will all be wearing lightweight, fashionable AR glasses. Consumers also predict wearables that can instantly translate languages, allow us to control our sound environment and experience smell, taste, textures and temperature digitally. As consumers step further into this sensory digital world, they will require hyper-fast connectivity, imperceptible edge computing-based lag and advanced automation.

SOUNDS LIKE ME

S

ounds are all around us,

from

soothing

melodies we choose to play

through our earphones to

Using the brain as an interface could mean the end of keyboards,

nuisance noises like the jangle of the subway train. By 2030, consumers

mouses, game controllers, and ultimately user interfaces for any digital

expect to be fully in control of not only what they hear but also of what

device. The user need only think the commands, and they will happen.

others hear from them. Consumers will more actively shape their sound

Smartphones could even function without touch screens. This opens up

world and no longer be content with exposure to unwanted ambient

new device categories with entirely new interaction paradigms. Among

sounds. Going forward, people expect to be even more in control of how

those, the highest consumer expectations are on AR glasses, with 6 in 10

their voices come across in any language. More than 7 in 10 expect to

expecting that thinking “show map” would display a map right before

have earphones that automatically and flawlessly translate languages.

their eyes, and that they could search for routes simply by thinking of

With such earphones they could call anyone in the world, in any language,

the destination.

and sound just like themselves. They could even choose to sound like someone else; 67 percent believe they will be able to take on anyone’s voice, with such realism they could even fool family members.

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C

ould you imagine putting a device in your mouth that

digitally enhances the food you

eat, so that anything can taste exactly how you want it to? By 2030, 44 percent expect this to be possible. This could have big implications for

TREND 4:

ANY FLAVOR YOU WANT

DIGITAL AROMA

T

ypical online experiences don’t involve scent today; however,

consumers are estimating our sense of smell to be a key part of the internet by 2030. More than half of the world’s population already lives away from nature, and continued urbanization drives have increased

our health and diets by enabling us to eat healthy foods, and yet have

our need for natural experiences. For this reason, 6 in 10 expect to be

them taste like five-star restaurant cuisine. Taste greatly informs the

able to digitally visit forests or the countryside and experience all the

way we remember the past. Think back to your childhood and you will

natural smells of those places. The experience of watching any type of

almost certainly remember the taste of certain treats or home cooking.

video would feel more immersive if you could smell the action. In 2030,

Not surprisingly then, 44 percent forecast the ability to enhance such

56 % expect to be able to digitally savor all the smells in films they watch.

memories with digital taste going forward – pictures from parties and

Finally, this technology doesn’t have to cause a stink – we will be able

holidays will let you not only see what happened, but also savor the

to avoid bad smells whenever we choose, with more than half expecting

sweet and sour of it all. More than 4 in 10 expect a revolution in online

a device that digitally transforms stinky smells into nice fragrances in

shopping as we gain the ability to digitally taste samples from the

their noses. Almost half also expect to be able to control how they smell

comfort of our own devices.

to others, using digital perfume and deodorants.

TOTAL TOUCH

MERGED REALITY

D

igital touch is set to grow

way

beyond

the rumble of your game

controller or the haptic feedback of current VR systems. Going forward, people will think of digital touch as something affecting their whole body and not just their hands. After years of swiping on smooth glass surfaces, 63 percent also expect smartphones with screens that convey the shape and texture of the digital icons and buttons that they’re pressing. It would be great to feel the buttons and icons retract when force is applied. But the ability to feel digital textures might go way beyond the confines of the smartphone screen. In fact, 6 in 10 think wristbands that stimulate the nerves so you can feel any digital object will be available by 2030. We could digitally feel anything, from something simple like a ball to the skin of another person; the applications of touch tech may be nearly limitless.

TREND 6:

TREND 5:

TREND 3:

TOP 10 HOT CONSUMER TRENDS 2030

B the

y

2030,

half

of

respondents

imagine

difference

between

physical and digital reality will be almost completely gone. However, given that video currently accounts for the majority of online consumer traffic, visuals are likely to be at the forefront when our physical and digital perceptions eventually do merge beyond the point of meaningful separation. The first such merged visual experience is projected by consumers to be in gaming: more than 7 in 10 respondents believe VR game worlds will look indistinguishable from physical reality by 2030. Digital objects will become part of physical reality; for example, 7 in 10 foresee AR glasses that allow you to place digital objects anywhere in such high quality that they look completely real. Meanwhile, physical reality will become as transient as digital data, with 56 percent expecting that AR glasses will let them see through walls or even whole buildings. However, glasses may not even be needed for merged reality; 68 percent believe holographic 3D displays for everything from handheld devices to billboards will be available by 2030.

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VERIFIED AS REAL

H

alf

an

of

consumers

believe that by 2030 internet

of

senses

could advance to the point where physical and digital realities have for practical purposes merged into one.

TREND 8:

TREND 7:

TOP 10 HOT CONSUMER TRENDS 2030

POST-PRIVACY CONSUMERS

H

alf

of

respondents

in this study can be

classified as post-privacy consumers. On the one hand, they expect digital

data laws to clearly regulate public and private data use,

In a world full of avatars,

so that privacy concerns no

being verified as human could be a real game changer, and perhaps

longer exist. On the other hand, they also believe that technology such as

form the foundation for exclusive social media platforms or services ensuring genuine representation only. For instance, 4 in 10 see social

face recognition will be used everywhere, to the extent that the concept of privacy no longer exists. This may seem like a paradox, but post-

networks with a no-bots-guarantee becoming popular. As many as 43

privacy consumers expect privacy issues to be totally resolved so they

percent foresee video calling services that only transmit unmodified,

can safely reap the benefits of a data-driven world. An astonishing 83

verified human faces. Naturally this also translates into the world of

percent of them are interested in an internet of senses, compared to just

physical goods. Half of the consumers surveyed think online shops

over half the other respondents. Thus, removing personal data rights

featuring digital goods that are guaranteed not to have been tampered

issues will be a key challenge for companies in the next decade. Of the

with in any way will be popular by 2030. Consequently, almost as many

post-privacy consumers, 56 percent also foresee that digital invisibility

also see brands whose selling point is to provide goods and services with

cloaks will be commonly used to escape leaving an online trail. A reason

“verified truth” becoming popular.

for this might be fear of unfair AI treatment, since 45 percent foresee

CONNECTED SUSTAINABILITY

T

oday, youth all over the world are crying out to

older generations to make

a radical u-turn towards a

sustainable

future.

Simultaneously,

digital

technology is at a tipping point where it is viewed by top researchers as a “wild card” – meaning that it can be used to either rapidly transform our economic systems, or to drive emissions even higher. It is up to us. The good news is that 6 in 10 think internet

TREND 10:

TREND 9:

that we will live with algorithm anxiety.

SENSATIONAL SERVICES

I

n this study, consumers predict that by the next

decade digital sound and vision, by

touch,

complemented taste,

smell

and more, will transform our current screenbased experiences

into

multi-

sensory ones that are practically inseparable from physical reality. In part, this change is already happening – elements of the other senses are coming into play, such as VR headset accessories with aroma

of senses-based services will make society more environmentally

generators and micro-heaters or coolers, haptic feedback bodysuits or

sustainable. The recently published Exponential Roadmap identifies 36

simple vibrating game controllers. Perhaps you will eventually be able

solutions to halve global emissions by 2030, and digital solutions are

to taste a glass of digital wine while hanging out with friends in a game.

estimated to enable one-third of that target. Given that nearly one-

Turning digital experiences into immersive adventures could truly

third of respondents in our study state sustainability as a main driver for

revolutionize travel and tourism. Imagine being able to not only see the

adoption of an internet of senses, these evolving digital behaviors may

ancient remains of Pompeii but taste ancient street food, experience a

well contribute to accelerating this development.

traditional bath, and feel the scorching heat as Vesuvius suddenly erupts.

As many as 43 percent want to experience such fullsense immersion in moments of historic significance and drama.

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India’s Top Technology

Business

leaders

82

We all very well understand the importance of business leaders for any organisations. This is well said that without effective leadership, all other elements lie dormant. A good leadership is in true sense holds the ability to manage organisations, to achieve set goals, to perform under any challenge and as well to motivate employees. The success of any brand, depends on people seating at top because they have capability to lead from the front to deliver results with the support of their team. These qualities are not inherent, but these comes by passing ages and great learning while working at various positions. In tech world, there are hundreds of such business leaders who have earned this capability working very hard for many decades.

These leaders in true sense are real stakeholder of ICT industry who invest their entire time and energy to work for the exponential growth of entire market. Their efforts are always highlighted and appraised internally and externally as they are “India’s Top Technology Business Leaders”. Every year, DT recognizes such business leaders to appreciate their efforts towards growth of ICT market in India.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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I N D I A’ S T O P T E C H N O L O G Y B U S I N E S S L E A D E R S CHANDRAHAS PANIGRAHI CMO AND CONSUMER BUSINESS HEAD, ACER INDIA

Chandrahas building

has

ACER’s

been

influential

consumer

KRISHNAKUMAR P SENIOR VP AND GENERAL MANAGER, ASIA PACIFIC AND JAPAN, DELL

Krishnakumar P is currently the Senior Vice President and General Manager for Asia Pacific and Japan at Dell.

in

He has been working at Dell from more than a decade

business

and helped Dell to expand its reach across the country. In the current

where he has been responsible for overall

role, Mr. Krishnakumar is responsible for developing the business

P&L, sales and marketing across multiple categories in South Asia. He is now responsible for facilitating growth, sales

strategies to expand Dell’s network and managing the sales operations.

He has over 20 years of rich working experience in the IT industry and as of now he is one of the most iconic face in this industry. In his early

and marketing strategy. Panigrahi brings

career, Mr. Krishnakumar worked with tech giants like Wipro and HP. He

with him a go-to-market experience to

holds a B.tech Degree in Electronics Engineering from National Institute

ensure the continued growth momentum of ACER’s business across the region.

During his tenure, Chandrahas led the

of Technology, Calicut and Post Graduate Diploma in Management from IIM, Lucknow.

brand,

and HyperX in India & Philippines and has been a key architect of the company’s strategic vision in the regions. His responsibilities include leadership in the company’s initiatives the strong brand image. He has been

monitoring

implementing important policies. Under

SUNIL SHARMA MANAGING DIRECTOR SALES, SOPHOS INDIA & SAARC

his leadership, ACER has built strong

Sunil Sharma leads Sophos’ India and SAARC business as

associations with its channel partners

managing director, sales. With his in depth understanding

and customers to increase its brand

of sales channels like system integrators, value added

presence across the length and breadth

resellers, distributors, retailers and OEM’s, Sunil has been instrumental

of the country. Mr. Panigrahi comes with

in forging strong alliances with partners and customers aptly leading

15 years of rich industry experience with domain. Chandrahas is poised to leverage

leading brand in memory modules and data storage. He leads Kingston

instrumental in creating an ecosystem

market Intelligence and formulating and

leading companies in the technology

Mr. Vishal Parekh is the Marketing Director of Kingston Technology, the

and operations along with maintaining

expansion of ACER into a full service entertainment

VISHAL PAREKH MARKETING DIRECTOR, KINGSTON TECHNOLOGY & HYPERX, APAC REGION - INDIA & PHILIPPINES

the company’s regional sales and channel organisations to success.

In his award-winning career spanning close to three decades, Sunil

the existing successful platform and redefine marketing with his thoughtful analysis and insightful perspective.

has worked with well-known brands in the business, like McAfee and EMC Corporation. Sunil has a Master’s in Business Management with specialization in marketing and B.TECH in electronics & communications from the Delhi University.

VINAY SINHA MANAGING DIRECTOR - SALES, INDIA, AMD

Vinay is AMD’s India Business Lead. With over 18 years of industry experience, he is responsible for driving revenue, profitable growth and market share for AMD’s business in the region. His role also envisages managing relationships with top enterprise customers across verticals as well with leading OEMs. Prior to joining AMD, Vinay worked with Hewlett-Packard for about a decade, where he

that is favourable for gamers and that they get a super gaming experience. Mr. Vishal, with his outstanding leadership skills, has received numerous awards by industry associations and media.

He

has

successfully

repositioned

Kingston as a lifestyle technology brand. Being a strong believer of Relationship

Management,

he

successfully

developed

healthy

a

has

distribution network and channel. He holds a PGDBM degree in Marketing from CIMR and a B.Com degree from Mumbai University.

SAMEER BHATIA DIRECTOR, ASIA PACIFIC CONSUMER BUSINESS AND COUNTRY MANAGER, SAARC & INDIA, SEAGATE TECHNOLOGY

Sameer Bhatia currently leads Seagate’s Asia-Pacific consumer sales group. He is also country manager of SAARC & India, responsible for the company’s sales, marketing and business development activities in the region. Bhatia joined Seagate in 2015 to lead the consumer group sales in SAARC & India. Since 2016, he has been heading up the business in this region. His experience before joining Seagate includes overseeing sales and distribution in India, Sri-Lanka and Bangladesh at BlackBerry. Bhatia has a Bachelor of Commerce from Delhi University, in addition to Post Graduate Diploma in Business Management from Institute of Management Technology, Ghaziabad.

managed zonal sales for the company.

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I N D I A’ S T O P T E C H N O L O G Y B U S I N E S S L E A D E R S JAGANATHAN CHELLIAH DIRECTOR – MARKETING, WESTERN DIGITAL, INDIA

SUNIL GREWAL DIRECTOR, GIGABYTE TECHNOLOGY (INDIA) PVT. LTD.

Jaganathan Chelliah is the Director – Marketing for India region at Western Digital Corporation, the world’s leading

Mr. Grewal is heading

storage solutions provider. In his current role, Jagan leads the

the GIGABYTE Technology India Pvt.

India marketing organization responsible for the entire portfolio of Western

Ltd as Director. Under the leadership

Digital brands across consumer, commercial and enterprise segments.

of Mr. Grewal GIGABYTE has become

With over two decades of sales and marketing practice in the technology

the leading Motherboard brand in

sector, Mr. Jaganathan Chelliah has played a very instrumental role in the

India, creating a sizeable customer

consolidated growth of Western Digital in Indian subcontinent. Prior this

base. Prior to taking over as Director,

this role, Jagan has served as Marketing Director at SanDisk and as Director-

GIGABYTE India, Mr. Grewal was

Sales & marketing, Education Technology products at Texas Instruments.

the

Manager,

He has held sales & marketing management roles with Intel in India in the

heading the Sales Operations for both

past. Jagan holds a bachelor’s degree in Electronics & Communication. He is

North and East India. He has spent

also an MBA from Pondicherry University.

company’s

Regional

Grewal holds a Bachelor of Science degree from the University of Nagpur,

Country Manager. He is currently driving force behind LIVA

in Business Administration (PGDBA).

Mr. Sunil Grewal with his customerrecord in surpassing the company’s sales objectives consistently, as well as rich experience in the Indian hardware sector, has improved GIGABYTE market share, while enhancing relationships with partners and customers.

Systems

Products

Communication

and

Products

(B2C and B2B) at Canon India Pvt. Ltd. In his current role, he focuses on driving growth, market share and profitability for printing and imaging products.

Mr.

Sukumaran

works

closely with the partners to escalate

over 20 years. He has also immensely

Rajshekhar Bhatt is currently leading ECS in India as

and also a Post-Graduate Diploma

Consumer Imaging

has been associated with Canon for

RAJSHEKHAR BHATT COUNTRY MANAGER INDIA, ECS

(Electronics and Telecommunication)

Mr. C Sukumaran is the Director of

the business proposition. Sukumaran

over twelve years in GIGABYTE. Mr.

oriented approach, impressive track

C SUKUMARAN DIRECTOR, CONSUMER SYSTEMS PRODUCTS AND IMAGING COMMUNICATION PRODUCTS (B2C AND B2B), CANON INDIA

Mini PC business and also for Motherboard business in

India. Mr. Bhatt is one of the dynamic business head with work experience

contributed to the overall business strategy and mentoring future leaders.

Sukumaran is a graduate in Science from University of Bangalore.

of more than 30 years. He has played a very crucial role for the growth and establishment of various companies in India. He is a true veteran and known name for channel community in India. Rajshekhar Bhatt was instrumental in launching and establishing ASUS, Creative, ATI (AMD) business operations in India. He was responsible in Setting-up and Expanding the India business with overwhelming success. His leadership and visionary initiatives have enabled him in setting up Channel and OEM business – and also in enhancing and recreating newer opportunities from the Traditional Channels, System Integrators, Retail and e-tail business.

TUSHAR SIGHAT MANAGING DIRECTOR & CEO, D-LINK (INDIA) LTD.

VICKRAM BEDI SENIOR DIRECTOR – PERSONAL SYSTEMS, HP INC. INDIA, BANGLADESH & SRI LANKA

Tushar Sighat, Managing Director & CEO, D-Link

Vickram Bedi is the Senior Director of HP Inc.’s Personal Systems

(India) Limited has over 25 years of rich experience in

Business in India. This group focuses on PCs, Laptops, Tablet, Accessories and other related services for all customer segments across Home & Business. Over the past 22 years, Vickram has worked in Sales and Product Management in country, regional and global roles across locations in India, Singapore, Australia, and the USA. He has exposure to various domains, including Consumer, Education, SMB, Mid-Market, Corporate, Brand Stores and Distribution. Vickram holds a Bachelor of Engineering Degree in Computers and a Program Certificate from Berkeley Executive Education.

84

the IT industry. He joined D-Link as the CEO in 2011 and played a crucial role in overcoming the turbulent phase of the demerger and winning back the confidence of customers, partners and employees.

As MD & CEO, he is responsible for driving D-Link’s growth and plays a strategic role in strengthening its position as a leader in networking industry. Under his dynamic leadership, D-Link has continued to soar towards new heights of success and grown manifold.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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I N D I A’ S T O P T E C H N O L O G Y B U S I N E S S L E A D E R S

Mr. Lynn Wang is a skilled professional with a progressive career graph, he holds the potential to make business

Khalid Wani is currently Director-Channel

Sales,

Western Digital. Under his leadership, Western Digital grew rapidly to be recognized as one of the most trusted and most respected brands in digital storage space.

The business comprises

of some very popular advanced products and solutions such as personal cloud solutions,

external

storage,

wireless

his leadership, TP-Link India has continued to grow across different regions. Mr. Lynn has completed masters as he holds an MBA degree in marketing stream and has great experience in business operations in IT Networking. Mr. Lynn has an overall market experience of 9 plus years and is heading TP-Link India and SAARC since past 4.5 years, under his able leadership and guidance, TP-Link India has achieved huge business growth and is racing forward to achieve new growth heights expanding its reach in multiple market segment.

sales, Khalid joined Western Digital in 2008 as Regional Sales Manager for

Sundaresan

technology distribution and international

Middle East and North Africa and was

career with Jumbo Electronics, one of the biggest multi-brand retailers in Middle East. Khalid has a Master’s degree in International Business from University of Wollongong (UAE).

of experience. He is widely regarded as father of India’s IT Networking industry as he accredited for giving India its first IT Networking company Smartlink Network Systems Ltd., which has a local

manufacturing success story

brands like CISCO, D-Link, Foundry, SUNDARESAN KANAPPAN VICE PRESIDENT AND COUNTRY GENERAL MANAGER, TECH DATA, INDIA

East & Africa in 2010. Khalid started his

industry veteran with close to 5 decades

for over three decades. He has been

As a young achiever

popular portfolios across India, Middle

Indian IT networking

instrumental in introducing global IT

with over a decade of work experience in

soon promoted to handle one of the most

Mr. K. R. Naik is an

successful. He is leading TP-Link India as CEO and under

storage, portable drives and business storage solutions.

K. R. NAIK CHAIRMAN & FOUNDER, DIGISOL SYSTEMS LTD.

LYNN WANG CEO, TP-LINK INDIA PVT. LTD.

KHALID WANI DIRECTOR-CHANNEL SALES, WESTERN DIGITAL

K,

vice

president

&

country

Lanner, Mercury Link, Gigabyte in India having manufacturing as well as R&D operation. Mr. K. R. Naik is

general

manager, India at Tech Data, is responsible for the strategic direction and profitable growth of Tech Data’s value-added IT solutions distribution business in India. Sundar reports to Jaideep Malhotra, president, Tech Data, Asia Pacific. Sundar joined Tech Data in December, 2016, and has a rich experience in sales, risk management,

a Mechanical Engineer with P.G in Industrial Engineering and Diploma in Business Management. He started his career with IBM, working in various departments, including product design and development.

legal, operations and finance in value added distribution and trading industries. During his career span of over two decades, Sundar has led several successful initiatives including a managed security practice and a cloud business launch, as well as achieved record working capital results.

SUNIL KRIPLANI SENIOR VICE PRESIDENT (GLOBAL SALES AND MARKETING), eSCAN

ASHISH CHOWDHARY MANAGING DIRECTOR, APPLE INDIA

Ashish Chowdhary is the Managing Director at Apple India. He joined

Mr. Sunil Kriplani has over 25 years of experience in

Apple in January 2019, prior to Apple, Ashish was working with Nokia

Marketing & Sales with leading companies like Elecon

where he worked for over 8 years. Ashish is a skilled professional and he leverages his vast industry experience to take company’s growth higher and achieve the set goals. Since his appointment, he is relentlessly working to revive the Apple’s growth in the Indian subcontinent. His valuable industry experience helps him to plan and implement the growth roadmap in an effective way.

Engg, Methodex Systems and Mafatlal Industries.

Mr. Sunil is an experienced Senior Vice President of Global Sales with a demonstrated history of working in the information technology and services industry.

His top skills are in Sales, Channel Sales,

Management, Direct Sales, and Marketing. He has completed his graduate degree in Business Administration and holds a MBA degree in Marketing Management. He looks after Global Sales and Marketing at MicroWorld.

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I N D I A’ S T O P T E C H N O L O G Y B U S I N E S S L E A D E R S ALOK GUPTA CO-FOUNDER AND MANAGING DIRECTOR, UNISTAL SYSTEMS PVT. LTD.

BHARAT GOENKA VICE CHAIRPERSON, TALLY SOLUTIONS PVT. LTD.

Mr. Bharat Goenka is currently the Vice Chairperson of

RAJESH DOSHI DIRECTOR, ZEBRONICS INDIA PVT. LTD.

Tally Solutions Pvt. Ltd. He established Tally Solutions in

Rajesh Doshi is the

1986, under the guidance of his father Late Shri SS Goenka,

Director of Zebronics

Mr. Alok Gupta is Co-Founder and

to leverage technology to help entrepreneurs manage their business

Managing Director of Unistal Systems Pvt.

India Pvt. Ltd. Mr. Doshi is the

better. A mathematics graduate, Mr. Goenka invests most of his time in

driving force behind brand Zebronics.

Ltd., under his leadership, Unistal has

giving design inputs for the company’s future products and technologies.

grown its export network in more than

With his vast experience and sheer

He has been honoured with numerous accolades over the years, with the

100 countries with more than 1 million

passion about the products and their

most recent one is the Padma Shri Award, India’s fourth highest civilian

licensed customers for its products. He

manufacturers, he was able to rapidly

award, for his contribution to ‘Trade and Industry’.

scale up and expand the product range

started his career with a Bangalore-based Anti-Virus

software

company

under Zebronics from few peripherals

where

to one of the best peripheral brand of

he was responsible for nation-wide

RAJESH GOENKA DIRECTOR, SALES & MARKETING, RP TECH INDIA

marketing, wherein he turned around the fortunes by taking the turnover of

Mr. Rajesh Goenka is responsible to formulate and

the organization by 30 times in a short

drive the overall business operations and lead value-

span of three years. Post this successful stint, he consolidated his technical, sales and administrative acumen and founded Unistal Systems Pvt. Ltd., which from being a start-up, has now become one of the leading names in data care and data recovery products, services and training.

He holds a Bachelor of Engineering degree with more than two decades of exhaustive industry experience.

added programs at RP tech India. An Engineering and Management graduate, Mr. Goenka is a proven leader with a profound proficiency in building outstanding teams for execution of successful long-term business strategy. A True Leader & Marketer in the ICT & Mobility business with over 20 years of industry experience, he is the catalyst for RP tech India’s consistent double digit growth YoY. Prior starting his inning in RP tech India in 2001, Mr. Goenka had the successful stint in various MNCs including NVIDIA where he served as the Head of

the country including large range of consumer electronics products. He is a first generation entrepreneur and a ‘visionary’ in the true sense! Under his dynamic leadership, Zebronics has seen a substantial growth with more than 50 million Zebronics products sold till now and team strength of more than 750. Mr. Doshi has a passion for product design, which also shows in Zebronics products which have a fine aesthetic appeal.

Marketing – India, Middle East & Africa.

RAHUL AGARWAL CEO & MANAGING DIRECTOR, LENOVO INDIA

MANOJ JAIN DIRECTOR, MICROTEK INTERNATIONAL PVT. LTD.

Manoj Jain is the Director at Microtek International, country’s largest

Rahul Agarwal is a very dynamic business leader and

power products manufacturer which has now the largest installation

currently leading Lenovo India as CEO and Managing

base of more than 11 Crore user’s. He is the core driving force for the

Director. He is responsible for the PC and smart device

company’s growth and responsible for Marketing and excellent company’s operations

business for the Indian subcontinent. Rahul has over 22 years of

between all departments, and he has bought excellence to the team working in

valuable industry experience in leading the global functions. In about 15

Microtek. With overall experience of more than 15 years, Mr. Manoj has really worked

years of his journey with Lenovo, he held various roles. In his previous

hard to maintain the momentum of growth for the company.

role, he led the commercial business for more than 5 years. Rahul holds PGDM degree from Indian Institute of Management, Ahmedabad.

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D I G I TA L T E R M I N A L Y E A R B O O K 20 20

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I N D I A’ S T O P T E C H N O L O G Y B U S I N E S S L E A D E R S ARNOLD SU HEAD OF CONSUMER NOTEBOOKS AND ROG BUSINESS, ASUS INDIA

ROBERT (BOB) YANG REGIONAL VICE PRESIDENT, ASIA PACIFIC SALES, SEAGATE TECHNOLOGY

Robert

(Bob)

Arnold Su is the Head of Consumer Notebooks and ROG

sales. He is leading the team responsible for the company’s sales, marketing and technical support activities in the region.

Yang’s experience before assuming this role in 2017 includes overseeing sales in Asia and Japan for LogRhythm and heading up APAC sales channels at Hitachi Data

along with managing and directing the entire PC business is responsible for brand building initiatives and sales growth nationally.

He has been with Asus for more than 8 years and his roles have experienced magnificent shifts having a profound positive impact on the Asus India business. His core expertise lies in driving P&L and achieving industry benchmarking results through brand building, transforming retail experiences, leading sales & distribution, building high-performance teams and disruptive organization strategy through change management.

a leading after-market service provider for major technology brands and was vice president of sales, at Acronis Asia,

in Operations Research and Industrial Engineering

from

Cornell

University,

Ithaca, New York.

Canon in 1980 after his graduation from Keio University’s Political Science Faculty in Tokyo. He has spent 29 of the past 36 years working in the company’s various overseas operations in Japan, Germany, the Netherlands, USA and Hong Kong. Presently, Mr. Kobayashi is steering the helm at Canon India Pvt.

function of the overall Management of

As a CEO, Mr. Devendra Kamtekar is responsible for

to growth in the Indian sub-continent.

the company and leading the company

focusing on emerging market opportunities. Mr. Devendra Kamtekar comes with 25 years of Experience in the Networking & Telecommunications Industry. Previously, he has worked with companies like Cisco, NCR, Alcatel Lucent & Palo Alto Networks. Mr. Kamtekar holds an understanding of strategic business techniques. His transformational leadership approach and fresh thinking is helping Digisol strengthen its operations and leading the company to greater heights.

STEPHAN NEUMEIER MANAGING DIRECTOR, KASPERSKY, APAC

Stephan

joined

DEVENDRA KAMTEKAR CEO, DIGISOL SYSTEMS

leading the Digisol business and driving growth by

where he was responsible for driving key

firms. Yang has a Bachelor of Science

Kazutada

CEO overseeing the Chief Executive

storage services with Teleplan Consulting,

Pacific for various blue chip technology

Kobayashi

Ltd. w.e.f. January 2012 as President &

Systems. He also served as president of

business and revenue growth across Asia

Mr.

Business at ASUS India. In his multi-faceted role, Arnold

Yang

currently heads up Seagate’s Asia-Pacific

KAZUTADA KOBAYASHI PRESIDENT & CEO, CANON INDIA PVT. LTD.

is

appointed

Managing

Director

for

Asia Pacific in 2017. He is mainly responsible in

JOHN DONG DIRECTOR, TENDA INDIA AND SAARC

Mr. John Dong is Director Tenda India and SAARC, the leading

leading Kaspersky’s business in APAC and setting

brand in IT & Networking. He has been key architect of the

the company’s strategy for operations, growth and profitability

company’s strategic vision. His responsibility includes leadership

throughout the 25 countries across the region. Leveraging on his

in the company’s initiatives and operations along with maintaining strong brand

previous top management roles and distribution channel expertise

image. He also leads business operation for IP-COM Networking, a global enterprise

in advanced economies and emerging markets, Stephan spearheads

networking brand. Here he has been instrumental in creating an ecosystem that is

his team in enhancing the leadership of Kaspersky’s core business

favourable for channel business and enterprise networking solutions requirement

of delivering security products, solutions and services to customers

notifications. Being strong believer of Relationship Management, he has successfully

and organizations in APAC. With over 17 years of experience in the

developed a healthy & transparent distribution network and e-commerce channel.

IT industry, Stephan has an extensive work experience in various

He holds Master of Business Administration degree.

technology companies.

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I N D I A’ S T O P T E C H N O L O G Y B U S I N E S S L E A D E R S SHANTANU NARAYEN CHAIRMAN, PRESIDENT AND CEO, ADOBE

KULDEEP MALHOTRA VICE PRESIDENT – OFFICE SALES & MARKETING, KONICA MINOLTA BUSINESS SOLUTIONS INDIA PVT. LTD

diversified software companies in the world. Shantanu

A veteran with more than 38 years

joined Adobe in 1998 as vice president and general manager of its

of experience in the Indian printing

engineering technology group. He became president and COO in 2005,

industry, Mr. Kuldeep Malhotra is the

CEO in 2007 and chairman of the board in 2017. He has a bachelor’s degree

Vice President Office Sales & Marketing.

in electronics engineering from Osmania University, a master’s degree

He

with

in computer science from Bowling Green State University and a master’s

IT industry over 30 years in senior

degree in business administration from the University of California at

leadership roles and was deeply involved

Berkeley’s Haas School of Business.

was

previously

associated

Shantanu Narayen is chairman, president and chief executive officer of Adobe, one of the largest and most

Operations, Marketing, Finance, Channel Management, and Business Planning. He has combined this extensive expertise with a sharp business intellect to drive strong year-on-year turnover growth for Konica Minolta Business Solutions India Pvt Ltd. Under his leadership, Konica Minolta India has registered a steady double-digit growth in Annual Revenue, outpacing and outperforming the

challenging

market

environment.

Mr. Malhotra holds a degree in Business Management from YMCA Delhi.

currently serving as the Regional Director for the CPN Business, ASUS (India & South Asia). Prior to this role spearheaded ASUS in the role of a Country Head for the component business for the region of India.

Joined ASUS in May 2006 as a junior the organization. With more than 20

in the country. Throughout his career, Mr. business functions such as Sales, Business

Mr. Vinay Shetty is

executive and went on to grow within

in driving the company’s business growth Malhotra has worked across several key

VINAY SHETTY REGIONAL DIRECTOR (INDIA & SOUTH ASIA), CPN BUSINESS, ASUS

years in the IT industry, he brings

MANOJ KUMAR PANSARI CHAIRMAN AND MANAGING DIRECTOR (CMD), ASTRUM INDIA

Manoj

Kumar

Pansari

comes

from

a

extensive

leadership

and

industry

experience. In his current role in the family

of

entrepreneurs and developed an entrepreneurial bent of mind at a very young age. A commerce graduate, who worked with multiple start-ups before founding Astrum Holdings Limited in 2008.

Under his leadership, Astrum has grown to a company whose goal is to break down the barriers between people & technology. Maintaining the principle of creating one’s own roadmaps, he is attributed as one of the Industry leaders. Astrum’s growth internationally over a period of 12 years in 40+ countries is only due to the hard work & guidance of Mr. Pansari. His key vision for Astrum is to think smart & challenge the norm by creating exceptional products. Enthusiastic about growth, Mr. Pansari is a unique combination of business expertise and a creative mind. He is

organization involves, communicating with the Headquarters in Taiwan regarding Product Planning, Product Forecast, Pricing Position and Channel Strategy while also overlooking entire Component Business operations in terms of Sales, Marketing, Service, Finance,

HR

and

Administration.

During his tenure as the Country Head with ASUS India, have steered the organization to achieve many small and big achievements tenaciously.

skilled at using his knowledge, skills and proficiency to make the best use of people’s potential.

ANAND SUBRAMANYA DIRECTOR, PRODUCT MARKETING, CSB, DELL TECHNOLOGIES

Anand Subramanya is the Director of Product Marketing at Dell. In this role, Anand is responsible for leading the dynamic team of product marketing professionals managing the Consumer and Small Business product portfolio. He drives strategic business focus including design, management and execution of products as well as go-to- market strategy to maintain Dell’s leadership position. Anand has been with Dell for over three years backed by a product management background at Philips India. At Dell, Anand began his journey by managing the Inspiron notebook brand where he developed and championed assortment vision and strategy, product roadmap and launches, amongst other key functions. Anand has close to 20 years of experience in the

MANU KUMAR JAIN VICE PRESIDENT, XIAOMI AND MANAGING DIRECTOR, XIAOMI INDIA

Manu joined Xiaomi in 2014, he is the head of Xiaomi’s business in India.

He is graduated from IIT Delhi in engineering, and received a MBA from IIM Calcutta, India. Before Xiaomi, He worked at McKinsey & Company for 5 years, and co-founded Jabong.com, which is a leading e-commerce company in India.

Consumer Technology Industry. Prior to joining Dell, he worked with brands such as Lenovo, Acer and Sony. Anand holds a Degree in Industrial Engineering from M.V. Jayaraman College of Engineering, Bangalore and has completed his MBA from Banaras Hindu University, Varanasi.

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I N D I A’ S T O P T E C H N O L O G Y B U S I N E S S L E A D E R S SANJAY KALIRONA CEO, GIZMORE

Sanjay is a veteran with over 20 years of experience in Telecom & IT Industry.

Popularly known for building brands like Intex, Zen & Comio from the scratch, his name is synonymous with striking masterstrokes in every field – be it P&L, Product Innovation, distribution Channel and Sales & marketing. A visionary in true sense, his strong business acumen and

RAJESH SHETTY MANAGING DIRECTOR – ENTERPRISE SALES, CISCO INDIA AND SAARC

SHIV NADAR FOUNDER & CHAIRMAN, HCL

Rajesh heads Enterprise Sales for India and SAARC, which E-Commerce accounts for Cisco India. He leads a team of high-performing sales professionals focused on providing business outcome-based solutions. Rajesh is responsible for capturing, positioning, and addressing key business requirements and market transitions that need to be delivered in Cisco’s solution offerings. A 25 year industry veteran, Rajesh has deep business experience and knowledge of the everevolving technology industry.

Nadar

is

the

Founder and Chairman of HCL Enterprise, an $8.6 billion global organization with over 137,000 professionals

operating

from

44

countries. Nadar is credited with being one of the pioneers of the computing and IT industry in India. Under his guidance, HCL has continued to ride the waves of the changing IT landscape

strategic direction has been the reason behind making a prominent brand he

Shiv

includes the largest IT Services, BFSI, Manufacturing and

for over 40 years and remains at

worked with in the past, to the top 5 list

DR. KAILASH KATKAR MD AND CEO, QUICK HEAL TECHNOLOGIES LTD

in the country amidst fierce competition.

Dr. Kailash Katkar is the MD and CEO of Quick Heal

revolution since 1976. Throughout his

At Gizmore, he is responsible for the

Technologies

career, Nadar always acknowledged

strategic direction of the company and

Solutions Company. He is responsible for the overall

that successful institution building is

he gets motivated by his dream of making

leadership, strategy and management of the company. Under his

dependent on forging result-oriented

Limited,

India’s

leading

IT

the forefront of every technological Security

it one of India’s Iconic brand as well as

leadership, Quick Heal Technologies became the first Indian software

partnerships

a dream employer. His team vouches

product company to hit the capital markets in 2016. As a true visionary,

knowledge.

for his great leadership & motivational

his strategic business approach has continuously produced significant

skills. The mantra he is driven by – Strong

business value for Quick Heal Technologies in the form of financial

relationships and a consumer centric

performance, customer satisfaction, market share and productivity. His

approach can propel you ahead in any

strong commitment to operational excellence, an innovative approach to

situation.

business problems, and an aptitude for partnering cross-functionally has

and

creating

new

made Quick Heal the most preferred consumer security solutions brand.

SANJIV KRISHEN CHAIRMAN, IRIS COMPUTERS

CP GURNANI MD & CEO, TECH MAHINDRA

Sanjiv Krishen is considered the doyen of the Indian

CP Gurnani (popularly known as ‘CP’ within his peer group),

IT Industry. Widely admired for his customer relations

is the Chief Executive Officer and Managing Director of Tech

and analytical skills, Mr. Sanjiv Krishen ensures and

Mahindra. An accomplished business leader with extensive

establishes one-to-one relation with all the principals and channel

experience in international business development, start-ups and turnarounds,

partners alike and help distributing and offering cutting-edge solutions.

joint ventures, mergers and acquisitions, CP led Tech Mahindra’s transformation

A technocrat with over 46 years of experience, he has made his name

journey, and one of the biggest turnarounds of Indian Corporate History - the

in India and abroad with his successful stint at IBM and IDM, leading

acquisition and merger of Satyam. In a career spanning 36+ years, CP has held

many reputed product brands like IBM, Apple, Compaq, AT&T, besides

several leading positions with Hewlett Packard Ltd, Perot Systems (India) Ltd.

a variety of high-end Telecom products. A curious learner and listener,

and HCL Corporation Ltd. CP has also served as a Chairman of NASSCOM for the

Mr. Sanjiv Krishen takes personal interest in training and motivating his

year 2016-2017.

workforce.

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I N D I A’ S T O P T E C H N O L O G Y B U S I N E S S L E A D E R S PARVINDER WALIA SALES & MARKETING DIRECTOR, ASIA PACIFIC & JAPAN, ESET

Parvinder Walia is the Sales

and

Marketing

Director for ESET, Asia Pacific and Japan taking up the role in March 2014.

Since joining ESET in 2009 Parvinder as

Channel

Marketing

Manager

for

the region, he quickly rose to take on

RAJEN VAGADIA VP AND PRESIDENT, QUALCOMM INDIA & SAARC

MADHAV SHETH CEO, REALME

Rajen Vagadia is a very dynamic leader with 26 years of

Madhav Sheth is the

experience in the telecom industry, covering diverse

Chief Executive Office

areas like manufacturing, supply-chain, strategy. He has

at realme, the leading

been very instrumental in driving LTE growth for India and expanding

smartphone player in the industry. He

opportunities for adjacent business in-country. He has been with

is well known for his leadership skills

Qualcomm since 2011 and held various leadership positions. Prior to

and he is driving the realme’s growth

Qualcomm, Rajen has worked for some leading technology companies

in Indian smartphone market. Madhav has almost 10 years’ experience in

like Tata Teleservices and Motorola.

the mobile industry. He is committed

the role of Marketing Director. In his

towards making realme the first choice

current role, Parvinder is responsible for the strategic management of the ESET Channel Driven partner network in Asia Pacific and Japan. His remit includes partner

recruitment

and

alignment,

revenue growth, and the management of key relationships and strategic accounts.

Parvinder has over ten years of sales and management experience in the cybersecurity and software industries. As Marketing Director, Parvinder enhanced marketing support for ESET’s resellers and distributors in Asia Pacific and

of smartphone users. He holds masters PRAKASH MALLYA MD, INTEL INDIA, SALES AND MARKETING GROUP

Prakash Mallya is the Managing Director for Intel India’s

of

business

administration

(MBA)

degree.

Sales & Marketing Group, and responsible for developing new growth areas in the region and has been with Intel for over 17-years. Over the years, he has held several regional roles–as the Director for Intel Asia’s Data Center Group, he managed the region’s data center strategy for cloud service providers, communications service providers, enterprise, and government infrastructure. Prakash holds a Bachelor’s Degree in Electrical and Electronics Engineering and an MBA in Marketing Management.

boosted ESET’s channel-driven sales, successfully

growing

the

company’s

network of partners in the region.

JEROME CHEN CEO, VIVO INDIA

VISHAL DHUPAR MANAGING DIRECTOR, NVIDIA SOUTH ASIA

Jerome Chen is currently the Chief Executive Office

Vishal Dhupar has been Managing Director of Sales and

at VIVO India, a leading smartphone brand. He

Marketing for South Asia at NVIDIA Corporation since

joined VIVO in 2014 and since then he has managed

October 2010 and is responsible for the overall management

to establish VIVO as one of the most preferred smartphone brand

and strategic direction of its business in India, Sri Lanka, Bangladesh,

among Indian customers. He is responsible for managing the market

Maldives, Nepal and Bhutan. Mr. Dhupar previously served for five years

strategies across India and he ensures finest execution of strategies

as managing director for India and South Asia at Symantec, following a

to enhance the brand’s market share. Jerome has been instrumental

similar position at Autodesk. He has also held a variety of sales leadership

in taking the VIVO’s revenue far ahead and reaching the untouched

positions

market across India. Prior to VIVO, Jerome has worked with leading

Corp.

at Sun Microsystems, Silicon Graphics and Digital Equipment

smartphone brands like Oppo and LAVA.

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When it comes to technology brand, US and China takes the lead across any market in this world. They are still dominating the majority of technology product segments since early 90’s. Due to huge resources, they are able to maintain this lead by working in right direction to innovate technology offerings. But in last few years, India has started taking some edge over the global brand. In sector like digital services and solution, companies like Infosys, HCL, TCS or Wipro are among world’s top 10 brand, giving tough competition to global brands. There are hundreds of Tech Indian brands currently who are ruling Indian market since last few years. They are having excellent R&D or manufacturing facilities in India which helps them to maintain their dominance in certain areas. These brands have built strong trust among customers by providing high quality products and solutions as per global standard. These Indian brands are also expanding their businesses overseas and this is really a proud moment for us. DT has been always supporting such Indian brands who are doing extremely well in the calendar year by compiling names of such Indian brand among Top 50 Indian Tech Brands. This year also, we have brought updated list of such companies who really deserve to remain in this listing based on their overall performance and market feedback. Check out the list of Top 50 Indian ICT Brands which is only listing. (It’s randomly placed, it’s not any ranking).

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TOP 50 INDIAN ICT BRANDS

Tally Solutions Pvt. Ltd. is a pioneer in the business software products industry. Since its inception in 1986, Tally’s simple yet powerful products have been revolutionizing the way businesses run. Having delivered path breaking technology consistently for more than 3 decades, Tally symbolizes unmatched innovation and leadership. With the trust of nearly 2 million businesses worldwide, it caters to more than 6 million users across industries in over 100 countries.

Digisol Systems Ltd has three decades of expertise in Indian IT networking industry offering products and solutions catering to Voice, Data &Video services. Digisol has set a new benchmark by offering a wide range of products across the IT networking spectrum that includes Structured Cabling system (Copper & Fiber), FTTH, Switching and Wireless solutions. The company’s expertise in design, development, sales, marketing and service support makes Digisol a leading brand in the IT networking Industry.

Founded in 1997, Zebronics is a IT & Gaming Peripherals, Sound systems, Mobile & Lifestyle Accessories & Surveillance Solutions brand with a mission to provide products which are Great on design, performance yet so easy on pocket, that every household in the country can afford. Today, Zebronics employs over 1,100 people across 31 Offices and 128+ Zeb Cares in India. The offices are backed by strong network of dealers, resellers and integrators adding to retail presence of over 50,000+ locations across length and breadth of the country.

Wipro is an Indian multinational corporation that provides information technology, consulting and business process services.

It is headquartered in Bangalore, Karnataka, India. Wipro harness the power of cognitive computing, hyperautomation, robotics, cloud, analytics and emerging technologies to help its clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, Cognizant has over 175,000 dedicated employees serving clients across six continents.

Quick Heal Technologies Limited is one of the leading providers of IT Security and Data Protection Solutions with a strong footprint in India and an evolving global presence. Incorporated in the year 1995, with a registered office in Pune, it is an allround player in cybersecurity with presence in B2B, B2G and B2C segments across multiple product categories – endpoints, network, data and mobility. With its state-ofthe-art R&D centre and deep intelligence on the threat landscape, Quick Heal helps in simplifying security by delivering the best in class protection against advanced cyber-attacks.

Infosys is a global leader in nextgeneration digital services and consulting. Infosys Limited (formerly Infosys Technologies Limited) is an Indian multinational corporation that provides business consulting, information technology and outsourcing services. It has its headquarters in Bengaluru, Karnataka, India. The company is setting new benchmarks and trying to establish itself as a product company, although its services continue to be the largest. Infosys was established by seven engineers in Pune, India, with an initial capital of $250 in 1981.

Tech Mahindra Limited is an Indian multinational provider of information technology (IT), networking technology solutions and Business Process Outsourcing (BPO) to various industry verticals and horizontals. Anand Mahindra is the Chairman of Tech Mahindra, which is headquartered at Pune and has its registered office in Mumbai. It is a USD 4.9 billion company with 113,550+ professionals across 90 countries, helping over 926 global customers including Fortune 500 companies.

HCL Technologies Limited is an Indian multinational information technology (IT) service and consulting company that helps enterprises reimagine their businesses for the digital age.

Our technology products, services, and engineering are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships. HCL serves leading enterprises across key industries, including 250 of the Fortune 500 and 650 of the Global 2000.

Envisioning the tremendous potential for innovative products required by the everevolving users in computing and digital world, iBall was launched in September 2001. iBall, which started off with just one product category the mouse, is present now in over 50 product categories.

It has a strong pan India presence with 18 branches across the country. iBall has enviable penetration and its products are available in over 750 cities and towns right from large format retail outlets to small neighbourhood shops.

Microtek International P. Ltd. is the country’s Largest Power Products manufacturer having products like Line Interactive UPS, Online UPS, Automatic Voltage Stabilizers, S/Newave High Capacity Jumbo UPS I UPS EB I UPS E2+, Hybrid UPS 24x7, SOLAR UPS, Solar PCU, Solar Panels, Solar SMU & ERicksha W Battery Chargers. Microtek has set up Stateof-the-art automatic Manufacturing Plants equipped with Hi-Tech Machines, like SMT, JCT and Automatic Assembly Lines to name a few. Microtek has set up modern Inhouse Comprehensive R&D, comprising of a Team of highly qualified and experienced professionals.

Portronics has been a leading gadgets brand of India for the last 10 years. Portronics brings to you the new generation usable and practical technologies with an aim to inspire you and make your digital experiences richer and more satisfying. Portronics remain committed to providing you best Quality Innovative products and so we focus our efforts on using creative designs, high quality reliable components and rugged yet sleek exteriors. Portronics knows very well that you greatly appreciate these fine details. Portronics are top ranked digital gadgets brand PAN India with our distribution partners across the country.

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Paytm is India’s largest leading payment gateway that offers comprehensive payment services for customer and merchants. Paytm offers mobile payment solutions to over 7 million merchants and allow consumers to make seamless mobile payments from Cards, Bank Accounts and Digital Credit among others. Paytm pioneered and is the leader of QR based mobile payments in India. Its investors include Softbank, SAIF Partners, Alibaba Group and Ant Financial.

Paytm is available in 11 Indian languages and offers online use-cases like mobile recharges and events bookings as well as in-store payments.

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Started in the year 2018, Gizmore is Smart Accessories and Audio brand in India, known for its fashionable product styling. Headquartered in New Delhi, Gizmore has a vast bouquet of lifestyle accessories in Home, Mobile, Laptop, IOT, Audio and Fitness categories. The brand’s strength lies in its state-of-the art Research and Development at their headquarters, innovative Product Design synergising with international partners, strong Sales and Distribution team as well network going down the district level and efficient After-Sales Service from their in-house partner.

PhonePe is an Indian e-commerce payment system and digital wallet company headquartered in Bangalore, India. It was founded in December 2015 by Sameer Nigam and Rahul Chari. PhonePe app went live in August 2016 and was the first payment app built on Unified Payments Interface (UPI). The PhonePe app is available in over 11 Indian languages. Using PhonePe, users can send and receive money, DTH, recharge mobile, data cards, make utility payments, buy gold and shop online and offline. In addition PhonePe also allows users to book Ola rides, pay for tickets, order food and avail Flight and Hotel services through microapps on its platform.

Flipkart is an Indian e-commerce company based in Bengaluru, India. It was founded by Sachin Bansal and Binny Bansal in 2007. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, home essentials & groceries, and lifestyle products. The service competes primarily with Amazon’s Indian subsidiary, and the domestic rival Snapdeal. Flipkart is significantly dominant in the sale of apparel and was described as being “neck and neck” with Amazon in the sale of electronics and mobile phones.

LAVA International is a leading Mobile Handset Company in India and has expanded its operations to 26 other countries in rest of the world as well. Right from its inception, LAVA has been at the forefront of building a strong ecosystem of design and manufacturing of mobile handsets. With the ‘Design in India’ initiative LAVA is now the only mobile handset company that makes truly Make In India phones with complete control on design and manufacturing within India. LAVA products are available through a nationwide retail network of 1.65Lakh retailers who in turn are directly served by over 1000 distributors.

boAt is a lifestyle brand started in 2016 that deals in fashionable consumer electronics.

The product range has expanded to include an extensive catalogue of headphones, earphones, speakers, travel chargers & premium cables. The brand has been gaining traction while riding the waves of Nirvana in the Audio Electronics sector. All products are designed keeping in mind the preferences of listeners of both Indian music, as well as pop and electronic dance music. Every boAt innovation has consumer needs and desires at the core of its design.

In 2012, ESY India was given the responsibility of building & establishing the ESY brand in India and SAARC countries. Ever since, the company, under the able leadership of Dr. VP Sajeevan has taken giant strides in the digital imaging industry, emerging as one of the leading category players. In a short span of time, ESYPOS has emerged as one of the leading brands in the POS space with a robust product, backed by a nationwide distribution and customer support network comprising more than 300 Dealers and around 250 authorised service centres. ESY India is an ISO 9001-2015 certified company.

Founded in 1992, Quantum Hi Tech is a Computer & Gaming Peripherals, Sound systems, Surveillance Solutions brand. Quantum vision to improve the lives of people by giving them easy access to latest technology and smart value products. Quantum has touched over 150 million users through 20 sales offices, 1000 Distributor, 10,000 resellers and 600+ service centres. Quantum Core Strength is go focus on product design excellence, strict quality controls and a very reliable product to bring home, putting this approach together.

Fenda Company was founded in 2005, starting with loudspeaker development and manufacturing, and achieved its own core competence of electro-acoustic design, wireless technology, software development to give extra-ordinary experience. Fenda Audio is one of the fastest growing sound technology companies in India. Fenda has diversified itself to an impressive portfolio, which arrays into various range of portable speakers, multimedia speaker system, soundbars, docking station and portable speakers. An indepth understanding of the market coupled with innovative products further enhances F&D user experience.

Luminous Power Technologies is the leading power and home electrical specialist in India having a vast portfolio comprising of Power back up solutions such as UPS, Batteries and Solar Applications to Electrical offerings such as Fans, Wires, Switches and LED lighting.

With 7 manufacturing units, more than 28 sales offices in India and presence in over 36 countries, its 6000 employees serve more than 60,000 channel partners and millions of customers. Its motto has always been Customer Delight through Innovation & Passion with the focus on Execution & Team-work.

Net Protector is one of the leading Indian brands of Anti-Virus and internet security tools. India antivirus was established in Pune and has been actively involved in R&D of Anti-Virus software since then.

The company is a well-known brand with reach in all major cities. Company’s primary motive is to “Add confidence to computing” by developing innovative solution for large corporate, small enterprise and individual users.

Daiwa is the home owned brand of Videotex International Pvt Ltd. With the tenets of the company grounded in quality and matchless technology, Daiwa is steadfast in its adherence to push the company to unseen heights.

Acclaimed as a brand for the Indian consumers, the brand has truly demonstrated quick and robust expansion since inception, showing productivity and growing sales since the first year of operations. Having its manufacturing unit in Greater Noida, Ludhiana and Himachal Pradesh, Daiwa has designed its varied product range suiting the needs and dynamic lifestyle of the audience.

CP PLUS is the global leader in advanced security & surveillance solution. Driven by the vision and commitment to make surveillance simple and affordable, CP PLUS has embarked on a mission to make the world a safe and secure place. Today CP PLUS’ wide portfolio of products and solutions are monitoring and securing millions of locations across the globe in diverse geographies, ranging from highly sensitive defense locations to government buildings to vital infrastructures, transportation, hotels, hospitals, educational institutes and homes, with a highly satisfied customer base.

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TOP 50 INDIAN ICT BRANDS

Intex Technologies, incorporated in 1996, is one of India’s leading independently held companies with strong presence in Consumer Durables, Mobile Phones, IT and Mobile Accessories. Envisioned 22 years ago by its Chairman & Managing Director Mr. Narendra Bansal, the company was started with a vision to improve the lives of people by giving them easy access to latest technology and smart value products. Intex’s products are today enjoyed by millions of consumers across all sections of society and age groups in urban and rural India.

K7 Computing is one of the earliest and most accomplished IT security companies protecting more than 25 million clients worldwide against threats to their IT environment. K7 Computing has provided innovative IT security solutions for the world market. It is recognized as a leader in providing safe and secure computing experience for home users as well as enterprise users across various industries. K7 Computing protects clients in over 100 countries and continue to cherish its deep-rooted culture of helping each and every client achieve maximum protection against cyber-crimes.

Headquartered in Mumbai, India, since inception in 1993, the Company has been committed to driving business value across all industry verticals. The Company has over 4800 employees in 18 offices across 11 countries and over 1000+ customers in more than 50 countries across 4 continents. With a comprehensive set of IP based software solutions and a wide range of IT services, 3i Infotech has successfully transformed business operations of customers globally.

Zoho Corporation is an Indian software development company. The focus of Zoho Corporation lies in web-based business tools and information technology, including an office tools suite, Internet of things management platform, and a suite of IT management software. With apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world’s most prolific software companies. In 2017, Zoho introduced the revolutionary Zoho One, an integrated suite of applications for the entire business.

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eScan is an ISO (27001) certified pure play enterprise security solution company with over 2 decades of expertise in developing IT security solutions. eScan today has a presence in 12 countries through its offices and subsidiaries. It also boasts of a robust channel partner network of more than 50, 000 partners spread across 190 countries worldwide. It is trusted by more than 6,500 enterprise and corporate users spread across various industry segments such as Government, BFSI, Education, Defense, Telecom, IT & ITeS, Infrastructure, Hospitality, and Healthcare worldwide.

FRONTECH brand introduced in the year 1994 and has been one of the leading brands catering to the IT Hardware business since then. Since its inception, FRONTECH has been a pioneer in early Technology adaptation and Transformational innovation and has more than 300 distinguished products integrated into a spectrum of 45 product categories. The immense success of the brand stems from its ability to improve, innovate and constantly re-orient itself propelling it to remain at the helm of this niche market. The company has a strong distribution network that covers all major towns and cities in India.

Karbonn Mobiles is one of the leading Indian Mobile brand which has been serving India for over a decade now. The Brand offers a range of user centric devices to complement the evolving communication needs of a modern consumer. Committed to simplifying technology, Karbonn has made inroads in the market with a combination of affordable yet innovative devices. Karbonn has over 85,000+ retail partners and 850+ service centers across India to ensure effective after sales support to its growing consumer base.

Unistal Systems Pvt. Ltd. is a pioneer in data recovery software & services, data care, security solution & services provider since 1994. Company’s highly differentiated Data Recovery applications have a global footprint of 1.2 million user licenses in more than 35 countries. Some of Unistal’s most famous software products include Protegent Antivirus, Protegent Total Security, Protegent 360, Quick Recovery, Data Wipe, Locate Laptop, Port Locker, PC Reporter, Crash Proof and many more.

Tata Consultancy Services is an IT services, consulting and business solutions organization that partners with many of the world’s largest businesses in their transformation journeys. TCS offers a consultingled, Cognitive powered, integrated portfolio of IT, Business & Technology Services, and engineering. This is delivered through its unique Location Independent Agile delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India’s largest multinational business group, TCS has over 394,000 of the world’s best-trained consultants in 46 countries.

Ramco Systems is part of the USD 1 Billion diversified conglomerate, the Ramco Group of companies.

Headquartered in Chennai, the company has 24 offices spread across India, USA, Canada, Europe, Australia, Middle East, South Africa and APAC. The company focuses on providing innovative business solutions that can be delivered quickly and cost-effectively in complex environments. Ramco is a fast growing enterprise software player disrupting the market with its multi-tenanted cloud and mobile-based enterprise software in the area of HCM and Global Payroll, ERP and M&E MRO for Aviation.

Ambrane India has been at the forefront of technology since 2012. A pioneer in technology, with its PAN-India presence, through its wide network comprising of over 330+ service touch points. The aesthetically designed products at affordable prices help Ambrane enjoy a leading market share in many of its product categories.

With 330+ service centres pan India and online customer support infrastructure, seamless service support and customer satisfaction strengthens the core of Ambrane’s existence.

As India has entered into higher growth trajectory, the subsequent demand in infrastructure is bound to reach the next level. Power infrastructure is one such key area in which there is enormous scope of innovation to meet the challenges of increasing demand supply gap. Turning odds into opportunities, Uniline is creating milestones by innovating newer avenues of power management. With a humble start about two decades ago, the organization has continuously evolved as one of the key players in Power Conditioning Industry.

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Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce.

Sterlite Technologies Ltd is a global technology leader that designs, builds and manages smarter digital networks. Sterlite Tech engages with customers in more than 100 countries, with a digital webscale offering across products, services and software. The Company has global scale manufacturing facilities in India, China & Brazil and two Software Delivery Centres in India.

Sterlite Tech is home to India’s only Centre of Excellence for broadband research and Centre for Smarter Networks for next generation network applications.

TVS Electronics is a part of the TVS Group, India’s foremost and well recognised self-owned Business group. TVS Electronics (TVS-E), headquartered in Chennai, India was founded in 1986 as an IT Peripherals manufacturer and has today transformed into a leading Transaction Automation IT Product manufacturer & service provider. Its products arm manufactures and sells Point of sale devices, Printers & Keyboards through their dealer network spanning across 300+ towns.

Mphasis is an IT services company based in Bangalore, India. The company provides infrastructure technology and applications outsourcing services, as well as architecture guidance, application development and integration, and application management services. It serves financial services, telecom, logistics, and technology industries. Mphasis provides information technology services to its customers around the world. Mphasis provides integrated solutions that include business process outsourcing, infrastructure technology, and application services.

Cyient is focused on engineering, manufacturing, data analytics, and networks & operations. Infotech Enterprises Ltd. was established in 1991 in Hyderabad, India. In 1995, the company received its first ISO 9002 certification from BVQi London for its conversion services. Infotech Enterprises started its operations as a private limited to provide engineering service to global markets. Infotech Enterprises rebranded as Cyient in 2014.

It had 15,000+ employees across 21 global locations as of March 2018. The company featured among the top 30 outsourcing companies in the world as of 2018.

Hexaware Technologies Limited (HTL) is an information technology and business process outsourcing service provider company based in Navi Mumbai, India. Founded in 1990.The company provides software services in Banking, Financial Services, Capital Markets, Healthcare, Insurance, Manufacturing, Retail, Education, Telecom, Professional services (Tax, Audit, Accounting and Legal), Travel, Transportation and Logistics. The company specializes in an array of areas encompassing Application Transformation Management, Enterprise Solutions, Infrastructure Management Services, Digital and Business Process Services.

Founded in 1994, Megasoft has delivered over 900 projects to 400+ enterprises globally. Over two decades of our journey so far covers numerous industry verticals across exciting growth markets such as the US, Latin America, Asia, Europe, Middle East & Africa. Leveraging more than twenty years of services experience, technology leadership & execution excellence, Megasoft delivers most optimal best practices that suit client needs and drive your business forward.

Mindteck is an Indian company that provides product engineering solutions and IT services to several Fortune 100 companies, universities and government agencies. Mindteck has also been one of the founding member of The Atlas Online. Established in 1991, the company is headquartered at Bangalore. Sanjeev Kathpalia is the CEO and managing director of the company. The company was originally incorporated in Mumbai on 25 July 1991 as Hinditron Informatics Ltd. The company changed its name to “Mindteck” in September 1999 and shifted its headquarters to Bangalore in 2006.

Sonata Software Limited is a Global IT Services company, that provides services in business intelligence and analytics, application development management (ADM), mobility, cloud, social media, testing, enterprise services (ERP and CRM), and infrastructure management services. It is headquartered in Bangalore, India. Founded in 1986 as the IT division of Indian Organic Chemicals, the company spun off as an independent entity in 1994. The company expanded and went public in 1998.

TROVO has created a new wave that’s making people drive technology, creatively. From easy accessibility, world class portability, user friendly to robust quality and security centric, TROVO’s gamut of leading-edge and level next products, will transform your travel into an experience.

It’s time to redefine your personal and professional travel assistance! TROVO has aligned its long-term market growth prospects with its passion to offer innovative and evolved technological products.

Mindtree Limited is an Indian multinational information technology and outsourcing company headquartered in Bangalore, India and New Jersey, USA. The company deals in e-commerce, mobile applications, cloud computing, digital transformation, data analytics, enterprise application integration and enterprise resource planning, with more than 339 active clients and 43 offices in over 18 countries.

Mindtree delivers digital transformation and technology services from ideation to execution, enabling Global 2000 clients to outperform the competition.

KPIT Technologies Limited is an Indian multinational corporation headquartered in Pune, Maharashtra, India. Popularly known as KPIT, it provides software to the automotive companies. KPIT has development centers in Europe, USA, Japan, China, Thailand, and India. KPIT has filed 58 patents, published some research papers, and has won few awards for innovation. KPIT was co-founded in 1990 by Ravi Pandit and Kishor Patil, as KPIT Infosystems.

With development centers in Europe, USA, Japan, China, Thailand and India – KPIT works with leaders in mobility and is present where the ecosystem is transforming.

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Technology products and solutions have completely changed the way we are living in the digital world today. Tech brands keep working towards brining innovations in every possible way to win customer’s trust. Nowadays, manufacturers consider the feedback taken from the customer very seriously and include those demands as a feature while bringing new product or solution. Their R&D team put huge efforts in developing the solutions based on emerging technologies and this defines the success of any product in any market around the world.

India, being one of the largest IT markets, remains very sensitive due to high customer expectations. Today consumers in India are very empowered as they don’t pray fall to lucrative deals or offers as they used to be few years back. Before making any buying decision, they do lot of homework about technology embedded, features and most important price. Despite all hard work in bringing best solutions for Indian market, tech brands are always afraid about it’s fate. But the brand with Best Quality gets true acceptance among customers across India.

Those who failed don’t loose hope and keep introducing better products every year on right time. DT as a leading tech media has always believed in appreciating brands’ such efforts through various platforms. The section ‘Best Buy 2020’ is all about this recognition every year which we bring with DT Year Book. With the 6th edition of this annual book, we are again here with the list of products which are here to succeed as we found these products excellent in terms of quality, look and performance. The products in ‘Best Buy 2020’ list will definitely rule the heart and mind of Indian customers.

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Acer

AMD

Nitro 7 Gaming Notebook

HP ENVY 13 x360

New Nitro 7 gaming notebook is specially designed for casual gamers looking to boost their gaming performance as they connect with friends online and equip with the tools to dominate the battlefield for the ultimate gaming experience. Nitro 7 gaming laptop will turn heads with its sleek, mobile metal design measuring 19.9 mm (0.78 inches) thin with a 78% screen-to-body ratio and up to 8 hours of battery life. Comes with High-resolution 15.6-inch display reproduces lifelike colors at a 144Hz refresh rate with a 3ms response time for a tear-free gaming experience. All-new Nitro 7 packs with Next-Gen Intel® Core™ processor and the latest NVIDIA GeForce® Graphics to ensure a seamless gaming experience. It has ample storage with two slots available for M.2 Gen 3x4 PCIe SSDs using NVMe technology in RAID 0, and up to 32GB of DDR4 RAM with up to 2TB of HDD storage.

Take on your day with an ontrend design with the latest AMD RYZEN™ processor. No matter where life takes you, stay secure on-the-go with a PC that adapts to all parts of your day. Between work, school, and winding down – the convertible HP ENVY x360 is ready for anything life throws at you. With a suite of cutting-edge security features, ultra-sleek design, and four powerful modes – this PC is ready for anything.

Predator Helios 300 Gaming Notebook The Predator Helios 300 gaming notebook comes with a new sophisticated design that just got better with the addition of powerful technologies and killer features. Praised for being one of the first notebooks and it comes in two displays sizes -15 inch and 17 inch Full HD IPS display. Both the display features 144Hz refresh rate and 3m response time or a tear-free, seamless gaming experience. Powered by the newest 9th Gen Intel Core i7 processors for premium performance with the addition of the latest of the NVIDIA GeForce RTX 2070 GPU with Max-Q Design supported by a Turbo key for one-punch overclocking and Killer DoubleShot™ Pro for fast and lag-free networking. With up to 32GB of DDR4 2666MHz memory and up to two PCIe NVMe SSDs in RAID 0 plus a hard drive, it’s the powerhouse gamers crave for playing today’s AAA games.

MSI Alpha 15 Gaming Laptop MSI Alpha 15 gaming laptop is completely AMD powered laptop which provides exceptional user experience. This laptop is featuring AMD 2nd Gen. Ryzen™ 7 3750H processor and AMD Radeon™ RX 5500M 4GB GDDR6 Graphics that helps in playing games very smoothly.

The laptop comes with large 15.6” Full HD IPS-Level thin bezel display that offers superb visuals with 1920 x 1080 pixels resolution. MSI has developed this gaming laptop with revolutionary cooling system for gaming enthusiasts. It comes with dedicated thermal solutions for both the CPU and GPU with a total of 7 heat pipes that ensure maximum performance under extreme gaming.

AMD Ryzen 9 3900X Predator Triton 500 Gaming Notebook The Predator Triton 500 is a powerful 15.6-inch Full HD gaming notebook sits at a mere 17.9mm in thickness and weighs approximately 2.1 kg, and is aimed for portability. It has a durable, all-metal chassis and narrow bezels measuring just 6.3 mm (0.25 inches) for an impressive 81 percent body-to-screen ratio.

The slimmed-down Triton 500 can easily be slipped in a backpack or briefcase, but once taken out and powered on, it becomes a gaming powerhouse. And with up to 8-hours of battery life, users can play their favorite titles on the road or with friends away from home. The Predator Triton 500 infused with NVIDIA GeForce RTX 2080 GPUs with Max-Q design, up to 8th Gen Intel Core i7 processors, NVMe PCIe RAID 0 SSDs, and up to 32GB DDR4 memory.

The 15.6-inch 300 nits IPS display brings games to life with 144Hz refresh rates in overdrive at 3ms.

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AMD Ryzen 9 3900X is the world’s most advanced processor in the desktop PC gaming segment. This high-end processor can deliver ultra-fast 100+ FPS performance in the world’s most popular games. It features 12 Cores and 24 processing threads, and bundled with the AMD Wraith Prism cooler with colorcontrolled LED support. This is an ideal choice for the gaming enthusiasts as it promises uninterrupted performances.

AMD Ryzen 9 3900X is one of the most affordable processor in its category.

AMD India offering a 3 Year Warranty on this device.

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TP-Link Deco M9 Plus

CPE610 Outdoor CPE

Deco uses a system of units to achieve seamless whole-home Wi-Fi coverage. With advanced Deco Mesh Technology, units work together to form one unified whole-home network with the same network name. Devices automatically switch between Decos as you move through your home for the fastest possible speeds. A Deco M9 Plus three-pack delivers Wi-Fi to an area of up to 6500 square feet. Three separate wireless bands provide a fast and stable connection with speeds of up to 2134Mbps, which is ideal for your gigabit fiber.

With up to 300Mbps on 5GHz wireless data rates, 23dBi high-gain directional 2×2 MIMO antenna and a dedicated metal reflector, ideal for long-distance application. TP-Link Pharos MAXtream TDMA technology improves throughput, capacity and latency performance, Pharos Control gives administrators a free, centralized management system. Passive PoE supports to allow flexible deployment and convenient installation.

TL-SL1218MP Unmanaged PoE Switch Archer AX6000 The Archer AX6000 is TP-Link’s first router with next-generation 802.11ax Wi-Fi technology. New technologies that come with 802.11ax, such as 1024QAM and Long OFDM Symbol, allow the router to provide industry-leading speeds of up to 1148 Mbps on a 2.4GHz band and 4804 Mbps on a 5GHz band. The Archer AX6000 comes with 1.8 GHz QuadCore CPU and 2 co-processors that eradicate latency and deliver stable performance. The router has built-in security system, TP-Link HomeCare provides whole network with advanced antimalware service powered by Trend MicroTM that delivers Antivirus, Parental Controls and QoS.

RE650 Wi-Fi Range Extender With four external and dual band antennas, the RE650 establishes a stable wireless connection to any Wi-Fi router and boost the network’s coverage by up to 14,000 square feet*. The 880MHz dual-core processor provides maximum Wi-Fi performance, keeping your smartphones and tablets connected as you move throughout your home. MU-MIMO technology allows the RE650 to serve up to four devices at once, reducing wait time and greatly increasing Wi-Fi throughput for every device.

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TL-SL1218MP is a special designed PoE switch for IP surveillance applications. PoE switch makes surveillance installation simpler, safer and less expensive. With the extend mode, the PoE transmission distance reaches up to 250m* which makes it perfect for IP Camera deployment in large area coverage. TL-SL1218MP complies with the 802.3af/at PoE+ standard, supporting up to 30W power supply on each PoE port. The total high PoE power budget of up to 192W for the 16 PoE ports, making it ideal for small to medium business surveillance systems.

ESET Endpoint Protection Solutions ESET’s endpoint protection solutions leverage on our multi-layered approach which are working in a dynamic equilibrium, to constantly balance performance, detection and false positives. Since the 90s ESET has been experimenting with machinelearning to detect and block threats, and in 1998, neural networks made their way into our products. Since then we have implemented it all across our multi-layered technology. ESET Machine Learning, dubbed ESET Augur, uses the combined power of neural networks (such as deep learning and long short-term memory) and a handpicked group of six classification algorithms. It allows generation of consolidated output and help correctly label the incoming sample as clean, potentially unwanted or malicious. Now, ESET endpoint protection, also comes with native integration of full disk encryption. With ESET full disk encryption, you will be able to meet some of the demands of data protection laws with powerful encryption without any impact to your organization productivity.

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DIGISOL DG-GS1528HP/C Switch The newly launched switch is an ideal solution for application in Smart buildings, Smart cities, hospitality industry, real time outdoor environment and Smart surveillance. The DG-GS1528HP/C is a Managed switch designed for network environments that require high performance, high port and low port density and easy for installation. It attributes 24 10/100/1000Base-TX ports + 2 Combo ports (Gigabit Ethernet/SFP) and 2 Gigabit SFP ports for high speed uplinks to servers or backbones. Additionally the device supports L3 features like Static routing etc.

The DG-GS1528HP/C is an entry level managed switch with 56 Gbps switching capacity. Wire-speed switching performance helps to take full advantage of existing high performance on PCs and laptops by significantly improving the responsiveness of applications and file transfer times. The device also has 4Gigabit SFP ports for high speed uplinks to servers or backbones.

GIGABYTE AORUS CV27F Gaming Monitor The AORUSCV27F gaming monitor ensures that you get a pixel perfect display while gaming. Coming in at an incredibly fast 1ms response time, make every move count. Giving you a display of 165Hz, theCV27F provides full immersion while gaming. One of the best things about this monitor though is the built in Active Noise Cancelling. Generally when you think of ANC you are expecting the outside noise being cancelled out when listening to your audio, however with the CV27F, the noise cancellation is actually for those that you are speaking to in game. That’s right, this monitor makes it easier for your teammates to hear!

X570 AORUS MASTER

KINGSTON Alpha S Headset The HyperX Cloud Alpha™ S builds upon the ground breaking Cloud Alpha and features custom-tuned HyperX virtual 7.1 surround sound. With the included audio control mixer, you can activate the surround sound and adjust the game audio and chat balance without having to go into any menus.

Bass adjustment sliders have been added to the ear cups so you can personalize your audio. The Cloud Alpha S still features the dual-chamber driver system which reduces distortion and provides clearer sound, as well as signature HyperX comfort afforded by the memory foam ear cushions, which have been upgraded with extra breathable leatherette.

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The latest generation of AMD Ryzen processors have made a huge splash, thanks to their incredible performance and affordable pricing.

If you are looking to squeeze every inch of performance out of the new processors, then you are going to need a powerhouse of a motherboard. The advanced thermal design of the X570 AORUS MASTER motherboard keeps your system running nice and cool thanks to its Fins-Array heatsink. That cooling sure comes in handy when the motherboard is packing direct 14 phase power and 2x copper PCB’s. A Full PCIe 4.0 design allows you to get the most out of your system by taking advantage of PCIe 4.0 performance, which means faster speeds and compatibility with all the latest hardware. Do you need a wealth of connectivity options? The X570 AORUS MASTER has you covered. A large number of USB ports are available to you as well as the latest technologies such as Intel WiFi 6, 2.5Bge LAN and USB Type-C.

MSI GT76 Titan Laptop MSI GT76 Titan breaks all records with full desktop performance, overclocked to 5.0GHz across all 8 cores to deliver the most extreme performance ever witnessed. With the latest 9th Gen i9 Intel processors and NVIDIA GeForce RTX 2080, it delivers the ultimate laptop gaming experience. The new Cooler Boost Titan is redesigned with 4 fans and 11 heat pipes for backing up this beast. With 4 times the pixel density of standard Full HD and MSI TURE COLOR technology, you won’t miss any details and enjoy the 4K gaming experience! Mystic light and sports-car-inspired chassis is THE choice to show off your skills in all the most popular game like Fortnite or PUBG.

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TENDA C80 Smart WiFi Home Security Camera

AC8 Smart Dual-Band Gigabit WiFi Router AC8 is newly launched next generation gaming dualband router, provides secure, fast and reliable WiFi speed of 1200mbps, fully utilising the 1Ghz CPU, 6dBi antenna and Gigabit port ensuring stable online gaming and 4K video streaming. One of the unique features that make Tenda AC8 stand apart from its competitors is its “Smart Traffic Prioritisation” which combines both 2.4GHz and 5Ghz under one WiFi name, automatically analyze the surroundings internet environment, optimizing WiFi bandwidth/ channel while avoiding interface to provide faster signal frequency. Tenda AC8 also support IPv6 to avoid virus attack and data loss.

C80 is newly launched HD security camera for small offices and home, with Night Vision, and Motional Alarm Sensor. It also supports built-in Mic and Speaker for two-way audio. The 1080 lens supports 8x zoom with 355-degree horizontal and 15-degree up-side/down coverage. Tenda C80 also support 128gb ST/TF memory card for storage and feature cloud storage option, supported by Teye App (Android and IOS) allows remote access with notification.

WESTERN DIGITAL Blue SN550 NVMe SSD

Black SN750 NVMe SSD The WD BLACK™ SN750 NVMe™ SSD delivers top-tier performance for gaming and hardware enthusiasts who are looking to build or upgrade their PC. Available in capacities up to 2TB, the WD Black SN750 NVMe SSD rivals some of the best performing drives on the market to help give gamers that competitive edge. The WD BLACK SSD’s sleek and modern heatsink model goes well with desktop PC builds that support the M.2 form factor and is the perfect component to complement systems with RGB lighting and other cooling technologies, such as water cooling. The WD BLACK SN750 NVMe SSD pushes the boundaries of ordinary SSD performance. The WD BLACK SSD Dashboard gives you the ability to optimize performance by enabling the gaming mode feature.

Put NVMe™ power at the heart of your PC for lightning-fast, ultra-responsive performance. The WD Blue SN550 NVMe SSD can deliver over 4 times the speed of WD’s best SATA SSDs. Whether you’re working, creating, casual gaming or processing large amounts of data, take advantage of this powerful internal drive’s high speeds to do more, faster. Available in capacities up to 1TB in an affordable M.2 2280 form factor, there’s no time like now to make the change to NVMe. Get breakneck sequential read speeds up to 2,400 MB/s** to improve your productivity no matter what you’re doing or creating. Build powerful small-form factor PCs with a slim single-sided M.2 2280 PCIe Gen3 x4 NVMe SSD.

Microtek M-SUN SOLAR PCU 2335VA/24V

M-SUN SOLAR PCU 1235VA/12V Microtek SOLAR PCU is designed using latest state-of-the-art technology for better performance and high reliability. It is integrated with in-built 35Amp PWM based smart solar management unit. The solar sinewave technology used, enhances the life of the battery and minimum effort has to be put for. This PCU comes with LCD and graphical display indications and smart and faster overload sense and short circuit protection facility. MICROTEK solar PCU has smart PWM controlled multistage ATM (Automatic Trickle Mode) charging capability.

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Microtek SOLAR PCU is designed using latest state-of-the-art technology for better performance and high reliability. It is integrated with in-built 35Amp PWM based smart solar management unit.

The solar sinewave technology used, enhances the life of the battery and minimum effort has to be put for maintenance. The MICROTEK solar PCU has micro-controller DSPIC based intelligent control design. This PCU comes with LCD and graphical display indications and smart and faster overload sense and short circuit protection facility.

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ASTRUM PB320 Power Bank Astrum’s innovative first Made in India power bank PB320 comes with 10000mAh battery. With Quick Charge 3.0 it features LED power status display and a multitude of advanced safety features - short circuit protection, overcharge protection, over discharge protection & overvoltage protection that assures maximum user and device safety all the time. The power bank comes with USB Type C port that can charge your devices and can also be used to charge the power bank itself. PB320 power bank has dual input of 5V/2A (Micro + Type C) that automatically adjusts output based on the device. It only takes 4-5 hours to get fully charged and can charge your devices 3-4 times.

TM121 Trolley Speaker The heavy Bass Bluetooth Speaker “TM121”, brings the charm of RGB to your space, set the perfect mood for you to ease up and relax while you’re listening to music.

It has 60 Watt RMS with lead acid battery of 12V 4.5Ah that gives up to 4 hours of music playback. This 12” speaker comes with a remote control and 2 wireless microphones so you can bring the karaoke party home and shine with your singing talent with you friends. For connectivity it has options as USB, TF Card input, FM, MP3 Display, AUX and Mic input. It also has long handle so you can carry it anywhere you want.

Tally Solutions

DAIWA

Tally.ERP 9

D55QUHD-M10 4K TV

Tally.ERP 9 is a trusted ERP software that is used by over 1.5 million customers in over 100 countries. With Tally.

ERP 9, you need not change your ways of doing business, Tally.ERP 9 adapts to your ways of working. If there are unexpected changes in your business environment, Tally.

ERP 9 adjusts accordingly. Tally.ERP 9 is a stable software that works consistently every single day. Tally.ERP 9 performs even in exceptional scenarios such as sudden power losses or system crashes. Your data is always safe, secure and up-to-date.

Working with Tally.ERP 9 is extremely simple. You can install the software, activate license and start running your business on Tally within minutes.

Stunning details, spectacular colours & striking contrast ratio in an ultra-slim bezel! Daiwa presents you a world of Android 7.0 in an HDR 10 powered screen coupled with groundbreaking Quantum Luminit Technology & Wide Colour Gamut. The new ‘The BigWall UI’ is powered by Cloud TV Certified AOSP and comes equipped with official apps that gives access to 17,00,000+ hours of content.

Net Protector Gizmore Wheelz T25000 Wheelz T25000 is meant for outdoor parties and get-togethers especially keeping in mind the upcoming party season. The speaker is equipped with trolley for portability and have AC Power supply. Keeping in mind the needs of the party loving youth, additional impressive features are Dual Mic & Guitar Support for those after party Karaoke moments. Dual Mic Support, Mic to USB Recording, Multiple connectivity, great sound output due to wooden cabinet, Digital LED Display – these are some of the features that make this speaker special. What’s more, the system comes with a full-function remote control.

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Z-Security Net Protector Z-Security has come up with a new feature “Anti-Ransomware” to safeguard your valuable data. This Edition has multiple layers of protection against such Ransomware Threats. It takes all Drive Data Backup for Future Use and data restoration process is also very easy with Net Protector Z-Security. NPAV has different heuristic rules which detect and block Ransomware type actions on the system. Z-Security solution gives you a detailed report of what folders and files are using more drive space. You can easily manage your disk space consumption and organize files on your computer or laptop. User can identify large files and folders, and move to another drive to free up drive space.

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Konica Minolta bizhub C360i bizhub C360i series has adopted new LED lights that gently harmonise with the office environment.

The LEDs are located in front of the MFP. Data light indicates data receipt or accumulation, and print light reminds users to collect the document from output tray. bizhub C360i series is equipped with robust antivirus software based on an embedded Bitdefender scan engine to ensure safe connection to the MFP by the cloud, and to devices including PCs, tablets, and USB flash drives. bizhub C360i series adopts a new 256GB encrypted SSD for heightened security functions. With very few device compatibility problems, and with full-time encryption, this constantly maintains a high level of security with no fuss.

ECS Q370H5-M6 Motherboard ECS is a leading market player in Indian IT industry, it has a wide range of high-end motherboards. ECS Q370H5-M6 motherboard offers smooth user experience with its powerful capabilities. The motherboard comes with Durathon Technology that ensures stability, reliability and performance of system. It offers excellent graphical performances with the support of DirectX® 12 technology. Q370H5-M6 motherboard supports Intel® 14nm 8th generation Multi-Core CPU and it also features ESD Protection that prevents computers from electrostatic discharge damage to enhance its durability and lifespan.

CMAL100 Provide a safe and secure wireless environment.

The contents can be uploaded for the users to access without requiring access to the internet.

The device offers seamless and flexible wireless connectivity with 2.4GHz and 5GHz band power.

Also, it allows upto 50 concurrent wireless connections simultaneously. 1.1 Ghz dual core processor provides excellent performance. 2x gigabit Ethernet ports provide gigabit-class internet access for wired devices and it comes with remote management feature as well. The device has been made for long lasting performance as it is water resistant and it can bear shock from a height of about 70cms.

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LIVA One Plus CL LIVA One Plus CL provides great performance with Intel 8th Core™, Pentium® and Celeron® Processors* (Support Up to 65 Watt Core i7).

LIVA One Plus mini PC features with two video output option: HDMI and D-Sub. It support dual displays at same time. In addition, one mini PC provides up to 4K UHD (4096x2160) resolution via HDMI, to offer wide business, creativity and productivity. LIVA One Plus features the latest 8th-generationdelivers powerful performance needed for processorintensive tasks such as media or video editing software. It supports Wi-Fi 802.11 ac wireless connection, to provide the up to 433Mbps network speeds* for content delivery, video streaming and productivity.

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Kaspersky Total Security 2020

Internet Security 2020

The Kaspersky Total security 2020 edition protects multi devices and offer protection against wide range of threats. It can block viruses, cryptolockers & other potential threats that harm the devices on very big level. Total security 2020 edition stops webcam spies watching you in your home. This upgraded solution encrypts every data that you send & receive to provide you 360 degree protection from every potential threat. It secures your passwords and important personal data from being stole. You can keep your children safe from through advanced parental control feature.

The newer 2020 version of Kaspersky’s internet security solution protects from all kind of viruses, phishing attacks, data breaches and cyber threats. This is a comprehensive package of security elements that keep you completely safe on internet. The Kaspersky Internet Security 2020 version stops webcam spies watching you in your home and also guard the kids with advanced parental control feature. This upgraded solution encrypts every data that you send & receive to provide you 360 degree protection from every potential threat. It secures your passwords and important personal data from being stole.

Portronics Harmonics Twins II

ROAR Stereo Speaker

Harmonics Twins II offer truly natural, rich and authentic stereo sound with goose-bumps giving powerful bass performance. Instead of click buttons, use Soft Touch to Easily Answer, decline it, put it on hold; Play/Pause Music by Double Clicking, ,activate voice assistant by Triple Click on Left Earbud, Enter/ Exit Gaming Mode by Triple Click Right Earbud. It comes with three sizes of ear-buds suitable for all ear shapes. The case is pocketfriendly and has in-built 380mAh battery with LED indicator and the earphones also have 40mAh inbuilt batteries. Now you can enjoy wireless music for 4 hours. Most power efficient Bluetooth 5.0 BLE low energy which does not drain the battery of your phone quickly.

Portronics ROAR has two powerful 12W inbuilt speakers that belt out a stunning wireless 24W output with crystal clear sound. It also boasts of True Wireless Connection (TWS) that allows you to easily pair two of these devices and enjoy an immersive music experience.

Roar supports Bluetooth 4.2 version, promising fast connection and fast transferring. With just one click you can easily connect the speaker with various Bluetooth devices. One can enjoy 6 to 7 hours of uninterrupted music thanks to its built-in high capacity rechargeable 6000mAh Lithium-Ion battery. The speaker comes with MICRO-USB cable to help you charge it easily, wherever and whenever you want.

Canon PIXMA G3010

PIXMA G 6070 The all new PIXMA G 6070 is a multifunction printer that handles all printing, scanning, and copying jobs easily. Additionally, the printer comes with the ethernet port and wireless connectivity which ensures flexibility in placement anywhere in office. Canon has introduced a hassle-free process by introducing the new ink bottle design that drain readily into empty tanks with zero need for squeezing during the refill process. This PIXMA G 6070 delivers upto 8,300 black and white and 7,700 colour document pages, with an ultra-low delivering significant cost savings on ink supplies for businesses that need to print frequently in large volumes. With the front cassette and the rear tray feeding options, two kinds of media can be loaded at any time.

This efficient printer supports wired LAN and Wireless LAN which lets you print and scan from your iOS and Android mobile devices through the Canon Print Inkjet/SELPHY app.

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PIXMA G3010 is a refillable Ink Tank Wireless All-In-One for High Volume Printing which is designed for high volume printing at low running cost. With high page yield ink bottles up to 7000 pages, users can enjoy printing without having to worry about cost of ink, or ink supplies running low. Built-in integrated ink tanks create a compact printer body. Users can also view remaining ink levels easily at a glance. The ink bottles come with a special tip design that reduces spillage during ink refilling. It features PosterArtist Lite Software from which we can Choose from over 100 types of templates to create posters or flyers for small businesses.

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D-Link

Sophos

DIR-1360 Smart Mesh Wi-Fi Router

XG Firewall

Need super-fast Wi-Fi for your wire-free, allstreaming house? The EXO AC1300 Smart Mesh Wi-Fi Router brings high-speed AC1300 Wi-Fi, powerful McAfee protection, voice-based smart home Wi-Fi control and radical Wi-Fi mesh technology to your smart home. With a powerful dual-core processor, the AC1300 Mesh-Enabled Smart Wi-Fi Router packs in enough processing power to handle every networking task you throw at it. It’s a powerful, intelligent home router with built-in McAfee protection for every device on your network. It supercharges your mesh network with D-Link’s Wi-Fi Mesh technology so you can grow your mesh network by adding compatible D-Link routers and extenders. It even integrates voice assistant compatibility for Amazon Alexa and Google Assistant so you can control your network with voice commands. So stop settling for just a Wi-Fi signal - you deserve so much more.

Sophos XG Firewall provides comprehensive nextgeneration firewall protection that exposes hidden risks, blocks unknown threats, and automatically responds to incidents. XG Firewall includes a number of innovations that not only make your job a lot easier, but also ensure your network is more secure. Powered

by Synchronized Security Technology the XG firewall can isolate systems until they can be investigated and cleaned up.

An industry first, XG Firewall integrates Deep Learning technology into Sophos Sandstorm sandboxing – your best protection against zero-day threats - which delivers the industry’s best detection rates without using signatures. To know more visit www.sophos.com

DWR-921 4G LTE Router Now access worldwide mobile broadband network with D-Link’s new 4GLTE Router. D-Link DWR-921 4G LTE Router allows users to take their broadband connection with them on-the-go, creating high-speed Wireless N hotspots with speeds up to 300Mbps anywhere while being assured that their network remains secure with firewalls and wireless encryption. D-Link DWR-921 4G LTE Router allows users to access worldwide mobile broadband networks and share their connection through both wired and wireless connections to the router. Once connected, users can transfer data, stream media, and send SMS messages simultaneously. Simply insert a UMTS/HSPA SIM card and share the 3G/4G Internet connection via a secure 802.11n wireless network or through any of the four 10/100 Ethernet ports. This 4G LTE Router lets users connect to their 4G LTE mobile connection with fast download speeds of up to 150 Mbps and upload speeds of up to 50 Mbps. It also comes with two detachable 3G/4G antennas for better signal connectivity and range.

Managed Threat Response (MTR) Sophos Managed Threat Response (MTR) is a fully managed threat hunting, detection and response service. The re-sellable service provides organizations with a dedicated 24/7 security team to neutralize the most sophisticated and complex threats. Built on Intercept X Advanced with endpoint detection and response (EDR), Sophos MTR fuses machine learning with expert analysis for improved threat hunting and detection, deeper investigation of alerts, and targeted actions to eliminate threats. These innovative capabilities are based on Sophos’ acquisitions of Rook Security and DarkBytes technology, and include Expert-led threat hunting, Advanced adversarial detection, Machineaccelerated human response and Asset discovery and prescriptive security health guidance. To know more visit www.sophos.com

DIR-841 Wi-Fi Gigabit Router Using the DIR-841 router, one can quickly create a high-speed wireless network to access the Internet virtually anywhere (within the operational range of your wireless network). Featuring Multi-user MIMO technology D-Link DIR-841 allows to distribute router’s resources to let multiple wireless clients use the Wi-Fi network efficiently, keeping high rates for HD media streaming, lag-free gaming, and fast transfer of large files. Transmit Beamforming technology allows to flexibly change the antennas’ radiation pattern and redistributes the signal directly to wireless devices connected to the router.

Further support of guest Wi-Fi network allows users to create a separate wireless network with individual security settings and maximum rate limitation. As a result, the devices connected to the guest network will be able to access the Internet but will be isolated from the devices and resources of the router’s LAN. D-Link DIR-841 includes a built-in firewall. The advanced security functions minimize threats of hacker attacks, prevent unwanted intrusions to network, and blocks access to unwanted websites for users of LAN.

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Seagate

Barracuda SATA SSD

Skyhawk AI 16TB

The Barracuda SATA SSD is one of the most affordable and performance oriented drive available in the market. It delivers very smooth performance and reflects the Seagate’s decades of experience in the storage industry. Seagate Barracuda SSD is available in four storage options ranging from 250 GB to 2 TB. The drive takes the PCS performance to new heights with maximum sequential read and write speed of 560 MB/s and 540 MB/s respectively. It comes with 6 GBPS interface that successfully matches the speed expectations of users. The SSD is backed by 5 years warranty.

Seagate® SkyHawk™ AI is the world’s first, purposebuilt drive for artificial intelligence (AI)-enabled surveillance solutions. This drive has been designed to support an additional 32 AI streams while simultaneously and flawlessly recording footage up to 64 HD cameras. It features advanced vibration management for superior and sustained performance in 16+ bay NVR systems. The SkyHawk AI drive is designed and built to handle heavy surveillance workloads in traditional video recording and in advanced video analytics environments. Seagate offers unparalleled data protection with an optional 2-year Rescue Data Recovery Services plan, providing access to Seagate’s secure labs with industry-leading data recovery success rates.

ASUS

TUF Gaming X3

ROG Strix Radeon

The TUF Gaming X3 Radeon™ RX 5600 XT EVO features three powerful fans for the very best cooling, without sacrificing the durability that makes it TUF. Each card is built using Auto-Extreme manufacturing, protected by a rigid backplate that prevents PCB flex, and utilizes durable dual ball fan bearings.

It’s all backed by a rigorous battery of validation tests to ensure compatibility with the latest TUF products. The TUF Gaming X3 EVO is the supercooled tank of graphics cards.

The ROG Strix Radeon™ RX 5600 XT is armed to dominate 1080p gaming.

Components on the surface of the PCB are precisely soldered with Auto-Extreme Technology and the GPU chip is cooled using MaxContact and a beefy heatsink. On top, three fans leverage our new Axial-tech design, which surpasses our own industryleading fans from the last generation. In between those layers is a host of additional features like 0dB mode, a reinforced frame, Super Alloy Power II components and more.

Zebronics Zeb-Trump Speaker Bring contemporary design to the forefront with aesthetics taking the lead and in craft the best of that design and technology for high fidelity audio. Hear the crisp sound while you’re watching movies, shows or listening to music the speaker comes with multi-connectivity options like wireless BT where you can stream your audio content wirelessly. The speaker also has input support for USB/SD/AUX/ AC-3.

Listen to the latest tracks or get abreast of current affairs the radio mode on the speaker will have you entertained when your playlist gets monotonous.

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Zeb-Soul Wireless Earphone The earphone comes in a neckband design with an in-ear type earphones fit with magnetic earpieces to make your listening experience tangle-free. It also has an advanced chipset and AAC codec for better sound reproduction. There’s more for music heads as this wireless earphone comes with an extensive playback time of 11.5 hours. You can also pair the earphone to two devices as the earphone comes with dual pairing and is splash proof. The earphone also comes with a built-in mic and comes with a vibration alert, in case of a call.

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TOP 24 FASTEST

GROWING DISTRIBUTORS Distribution houses are the essential part of this whole ICT industry and they continue to perform well despite many challenges since the rise of eCommerce platform in India. The industry is very big and there are enormous opportunities that fascinate and motivate the channel partners to give their best. The market players keep focusing on the opportunities to perform with the maximum courage and set the strong base for vendors to look ahead in order to grow further. Brand’s strong trust and support for channel partners boost the confidence that helps them to stand strong in the challenging conditions. They play a very crucial role in success of any brands as their reach are very deeper in the market. There are many such distribution houses across India who are contributing a lot in overall growth of ICT market. DT has listed the top 24 Fastest Growing Distributors in India who holds significance importance in Indian technology market.

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TO P 24 FAS T E S T G R OW I N G D I S T R I B U TO R S

Modi Infosol Pvt. Ltd.

Fortune Marketing Pvt. Ltd.

Inflow Technologies Pvt. Ltd.

Director: Mr. Shyam Modi

MD: Mr. Manoj Gupta

President & CEO: Mr. Byju Pillai

Address: B-38, Okhla Phase I, New

Address: D-1/2, Okhla Industrial Area, Phase-2,

Address: Inflow House, # 33 & 34, Indiranagar

Delhi-110020

New Delhi-110020

1st stage, Off 100 feet road, Bangalore –

Contact: 011 4074 6900

Telephone: 011-49940000

560038

Website: www.modiithub.com

Website: www.fortune-it.com

Website: www.inflowtechnologies.com

Modi Infosol Pvt. Ltd. is a customer oriented technology aware IT solution Provider Company providing a range of IT products and expert service to create competitive advantage.

With its Head Office in Delhi, Registered Office in Mumbai and branch Office in Madhya Pradesh, Haryana (Gurugram) Uttar Pradesh, Punjab & Himanchal Pradesh. The spectrum of offering is continuous, starting from Software, PCs, Laptops, Servers, Printers, Multi-function Machines/Photo Copiers, Video projection system, Storage and networking products to develop customized IT Solution for all sorts of customer needs.

Fortune marketing was established in the year 1994 with a sole objective of providing quality range of electronic security and IT product in India.

It is a 25 year old establishment with 22 branches and numerous after sales service centers all over India. Fortune constitutes a team of highly skilled professionals across the country. Organization is built on strong moral and business ethical value system which caters various verticals like surveillance-CCTV, Peripherals, Networking and IT Storage (DAS, NAS & SAN and high end Brands like ADATA, CREATIVE, ENTER, HP Flash Drive and PNY, Zoook, Tenda, Secureye, Seagate, Norton, IP-COM, MODERNISTA.

Founded in the year 2005, Inflow Technologies addresses the growing needs of organizations to manage and secure information more effectively and intelligently. The team at inflow Technologies are well-versed with latest and the powerful technologies available today for locating, organization, managing, retrieving, analyzing, protecting, and presenting Information. It offers Value Added Distribution for Information Security, Networking, Automatic Identification and Data Capture & POS, Infrastructure & Application Software, Storage Management, Electronic Security products & related Services. It has direct relation with over 40 global technology vendors and has presence in 18 locations.

iValue InfoSolutions

TechnoBind Solutions

Savera Digital India

CEO: Mr. Krishna Raj Sharma

CEO: Mr. Prashanth GJ

Managing Director: Mr. Gopal Pansari

Address: VGR Essor, #1140, 3rd Floor, 17th Cross

Address: Amar Plaza, No.19, Krishnanagar

Address: G-2, Apollo Industrial Premises

Road, 6th Main Road, Sector 7, HSR Layout,

Industrial Layout, Hosur Road, Koramangala

Society Ltd, Opp. Mahakali Caves Rd, Near-

Bengaluru, Karnataka 560102

Bangalore-560029

MIDC, Shanti Nagar, Andheri East, Mumbai,

Telephone: 09535999473

Telephone: 8042154512

Maharashtra-400093

Website: www.ivalue.co.in

Website: www.technobind.com

Telephone: (022)- 26879427/28/66752003 Website: www.savera.co.in

iValue InfoSolutions drives “Go to Market” for Niche, Compelling and Complimentary offerings, “Digital Assets” Protection, Optimization & Transformation area, leveraging Customer Life Cycle and Product Life Cycle Adoption frameworks. iValue has direct partnership with 30+ “Best of Breed” OEM’s with 6000+ Customers through 600+ partners. iValue has a direct presence across 10 cities in India, with channel, solution, vertical & horizontal focused teams, addressing pre-sales, sales & post sales needs of Customer, Consultants & Partner, for Private, Public and Hybrid cloud needs.

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TechnoBind is a part of large 20 year old business group and has a presence across major cities in India – Bangalore, Mumbai, Delhi, Chennai and Hyderabad. TechnoBind is the first specialist Distributor in the Indian IT channel, offering a hybrid distribution model placed synergistically between broad-based and niche distribution, in order to deliver the highest business values for each of its reseller partners. With the challenges of the rapidly changing facets – and helps partners implement solutions which solve specific business pain point arising out of these challenges.

Savera Digital India Pvt. Ltd. emerged to be one of the leading value added distributors in the country with 18 years of presence in IT distribution.

Today Savera Digital India Pvt Ltd has 20 branches offices service centres spread across A, B, C & D class cities of India and more than 2600 partners/ customer in 600 cities/towns. Savera has over 17 years’ experience of providing a flexible and reliable distribution service to customers, ranging from small independent retailers, E-tailers to major high street chain stores.

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TO P 24 FAS T E S T G R OW I N G D I S T R I B U TO R S

RAH Infotech Pvt. Ltd.

Creative Peripherals

MD & Founder: Mr. Ashok Kumar

CEO: Mr. Ketan Patel

BD Software Director: Zakir Hussain

Address: A-11, Okhla Industrial Area, Phase 1,

Address: 375 Plot No. 137AB, Government

Address: 1209, 12th Floor, Satra Plaza, Plot no.

New Delhi - 110020.

Industrial Estate, Charkop, Kandivali (West),

19 & 20, Sector 19 D, Vashi,

Telephone: 011-41024135

Mumbai-400067

Navi Mumbai – 400703

Website: www.rahinfotech.com

Telephone: 022-50612700

Website: https://bdsoft.in

Website: www.ecreativeindia.com RAH Infotech is India’s leading value added distributor and solution provider in the Network and Security domain. RAH Infotech is specialists in Enterprise and App Security and Application Delivery. RAH Infotech is amongst country’s top value added distributors with an extensive portfolio of information management solutions.

The company in one of India’s Fastest growing IT value added distribution (VAD) companies that has been introducing cutting –edge technologies to the market ever since its inception in 2005. RAH InfoTech is committed to customer service and technical support with strong ethical value.

Creative Peripherals & Distribution Ltd., is a leading distribution house with a PAN India presence. Started in 1992 with a vision to offer reliable, flexible end-toend solutions and services, Creative has seen a consistent growth in terms of the distribution network and employees. Known as specialist distributor for consumer electronics products in Indian market, the company presently has distribution rights of over 25 leading brands.

BD Software Distribution is a value added IT security distributor offering industry-leading consumer and enterprise –level solutions in Indian market. Together with its channel partners, it focuses on bridging the most comprehensive protection from malware and cyber threats to government and educational organizations, businesses and consumers.

Graphline Computers

RX Infotech Pvt. Ltd.

VR Infotech

MD: DP Sinha

Director: Atul Gupta

Co-Founder: Vikram Mehta

Address: 4B/52, Old Rajendra Nagar, Near

Address: 1201-1208, 12th Business Floor, Puri

Address: Global Warehousing Complex, F-Wing,

Shankar Road Market, New Delhi – 110060

Business HUB, Sector – 81, Faridabad – 121004,

Gala No:3, Anjur Fata, Bhiwandi - 421302,

Telephone: 011-25734979

Haryana

Thane, Maharashtra (India)

Website: www.graphlinecomputers.com

Telephone: 9818652818

Telephone: 022-2389 6076

Website: www.rxinfotech.in

Website: www.vrinfotech.in

Rx Infotech was established in 1998 as the most promising distributor, supplier, importer and of best in class accessories, add ons and spares to enhance working on a laptop/desktop/servers. Rx Infotech works under their flagship of Mr. Atul Gupta, Director, IT engineer and Mr. Deepak Sachdeva, Director who has immense experience and expertise in the field of trading and marketing, Rx Infotech is a customer centric, market-focused organization that delivers innovative solutions.

V.R. Infotech claims to be proven , future – bound distribution house. To address its growing customer’s needs, it makes quick changes to its strategy. It constantly updates its OEM and reseller network to make gainful decisions. Special emphasis is given to resellers and OMes postsales services and support functions. V.R. Infotech believes that selling the product is not the end.

Graphline has been continuously growing into distribution of leading computer brand. The company is engaged into marketing and servicing of computer, laptop, UPS, servers, printer, scanner and backup hardware, and is also involved in the networking solutions. Graphline is focused on implementing stringent monitoring at different levels. The Customer Interest is safeguarded through a vigorous quality assurance program, due to which it delivers Excellent Service. The company is never content with costumer satisfaction, but strives for costumer delight.

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TO P 24 FAS T E S T G R OW I N G D I S T R I B U TO R S

SEA Infonet Pvt. Ltd.

MSM Networks Enterprise

Director: Biswajeet Saha

CEO & Founder: Shankar Nath Jha

Founder & MD: Krishan Girdhar

Address: P-17, Mission Row Extension, at Bentick

Address: 205, SkyLark Building, 60, Nehru Place,

Address: A-32, Mohan Co-operative Industrial

Street Crossing, Kolkata-700 013

New Delhi-110019

Estate, Mathura Road, New Delhi-110044

Telephone: 9830089906

Telephone: +91 11 4058 6116, 4665 6479

Telephone: 011-42336600

Website: www.seainfonet.com

Website: www.msm-networks.com

Website: http://presto.co.in/

SEA Infonet, founded in 2001 has evolved over the decade and half to become the country’s leading IT security distribution company.

Over the years the company has forayed into system integration, redistribution, hardware imports, UPS manufacturing and the like before it established itself in the field of Value-added distribution since year 2000. Today the company is headquartered in Kolkata and has presence across the country with its branches in 8 cities and a network of over 500 partners (resellers and system integrators).

MSM Networks Enterprise was founded in April 2009 to serve the Small and Medium Enterprise (SME), Large Enterprise customers and Managed Service Providers, and has been seeing steady growth since, located in New Delhi. MSM Networks has developed its expertise into TOTAL IT INFRASTRUCTURE SOLUTION which includes complete system integration, IT infrastructure Consultancy, Security and Data solutions, and Video & Voice conferencing solutions with networking products. MSM offers a product range, sales & support services to the needs of the customer.

Presto Infosolutions Pvt. Ltd., one of the fastest growing Value Added Distributor, specialises in offering solution based on various emerging technologies to the government and enterprise customers in India and SAARC Countries. Presto is distributing variety of Networking and security products including Video Conferencing solutions from Cisco, Wireless Solutions from RADWIN, Telemedicine from Global Media, Secure Data Center from Rittal. Presto is having a presence across more than 20 cities in India to support their customers & have two overseas branches in Singapore & UAE to address business opportunities in SAARC, Middle-East & Africa.

Satcom Infotech Pvt. Ltd.

element14

Texonic Instruments

CEO: Vinod Kumar

Business President: Weidi Zhu

CEO: Dhanesh Marlecha

Address: 303, Arenja Corner, Sector 17, Vashi

Address: D Block, 11th Floor, IBC Knowledge

Address: 9, Athipattan Street, Mount Road,

Navi Mumbai-400703

Park, 4/1, Bannerghatta Main Rd, Bhavani

Chennai-600002.

Telephone: 022-67911039/40/42

Nagar, Suddagunte Palya, Bangalore,

Telephone: 91-44-28419405

Website: http://www.satcominfotech.com/

Karnataka- 560029

Website: http://www.texonic.com/

Telephone: 1800 3000 3888 Website: https://in.element14.com/ Satcom Infotech Pvt Ltd is a Value Added Distributor having Certified Engineers for PreSales and Post Sales. Satcom Infotech Pvt Ltd provides end-to-end Security solutions for all categories of Information Technology products for major international brands and relationship with major brands have been for years. The company is present in Major Cities in India like Mumbai (HO), Delhi, Bangalore, Hyderabad, Chennai, Jamnagar, Kolkata & Pune.

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element14 is part of the Farnell group of businesses, a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market.

Presto Infosolutions Pvt. Ltd.

Texonic Instruments is a pioneer in the Distribution Industry. It is one of the few organizations that provides not only high quality IT Infrastructure products but also unmatched Value Added Distribution services to its Partners. Based in Bangalore, Texonic Instruments has a pan-India presence across strategic locations, including Andhra Pradesh, Maharashtra, New Delhi, Tamil Nadu and West Bengal. With highly experienced and certified professionals, and a fast-growing network across India, Texonic Instruments continues its endeavor to provide cutting edge distribution services in an increasingly dynamic Technology space.

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VRP Telematics

Inspira Enterprise

Founder & CEO: Sachin Thapar

Chairman: Prakash Jain

Exclusive Networks Managing Director: Unnikrishnan R.

Address: F-14, 1st Floor, Okhla-Phase 1, New

Address: 23, Level 2, Kalpataru Square,

Address: No.468, I & II Floor, “Shanti Shree”, 80

Delhi -110020

Kondivita lane, Andheri East, Mumbai-400059

Feet Road, 6th Block, Koramangala, Bengaluru,

Website: www.vrptelematics.com

Telephone: 022-4056 9999

Karnataka 560095

Website: https://www.inspiraenterprise.com/

Telephone: 80 40365400 Website: https://www.exclusive-networks.com/ asia-uk/

VRP is National Distribution partner of leading brands in India and is official Guinness world record holder for opening maximum franchise based outlet in one day with XIAOMI. VRP is an entity with business interest in Distribution of Telecommunication, IT, Consumer Durable Products & Fast Fashion Retail. VRP aims to be a world class multi-category product solutions Sales & distribution company with presence in national and international markets with a focus on enhancing the success of its business partners, associates and investors while embracing its values of innovation, accountability, integrity, teamwork.

Inspira is the value added distributor of globally renowned Original Equipment Manufacturers (OEMs) in the Information Technology (IT) viz., HP, DELL, Array, Juniper, McAfee, Bluecoat, Safenet, Cassidian (Airbus), Oracle, SAP, BMC Software, etc. Inspira has deep technology know-how, OEM expertise and understanding of emerging technologies to formulate and design most optimized cost effective solutions with and for end customers with early engagements right from conceptualization and hence various system integrators prefer to work with Inspira.

Technocrat Infotech

Aditya Infotech

Director: Asif Khan

CEO & Director: Aditya Khemka

Regional Director: Bhavin Bhatt

Address: 23, Chittaranjan Ave, Esplanade,

Address: F-28, Okhla Industrial Area, Phase – I,

Address: #201, Indraprastha Equinox (2nd

Chandni Chawk, Bowbazar, Kolkata, West

New Delhi-110020

Floor) Plot No. 23, Indraprastha Equinox, 100

Bengal-700072

Telephone: 011-26813555

Feet Inner Ring Road, Koramangala Bengaluru,

Telephone: 033 4010 5500

Website: http://www.adityagroup.com/

Website: http://technocratinfotech.com/ Technocrat Infotech Pvt. Ltd was founded on 15th October 1995 by Mr. Asif Khan and Mr. Debasish Biswas, Technocrat Infotech Pvt. Ltd caters to the IT hub across the nation. Partnering with the best of breed technologies, Technocrat is committed to delivering high-quality products from world class manufacturing companies that combine performance with value pricing. From a tiny acorn Technocrat Infotech Pvt. Ltd has grown into a giant oak with 18 branches spread across Eastern, Northern as well as Southern India.

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Exclusive Networks is the global specialist VAD for cybersecurity and cloud solutions – the defining and interdependent technologies of the digital era. Its capabilities are backed by best-of-breed vendor portfolios, unparalleled skills and a host of compelling services from pre and post-sales technical support to leasing, training, professional services and global project management. With offices across five continents and presence in over 100 countries, Exclusive Networks has a unique ‘local sale, global scale’ model that enables its partners to achieve global reach, while delivering all the added value of a locally-focused specialist distributor.

M.tech Solutions

Karnataka-560095 Telephone: (91-80) 4302 2146

Aditya Infotech Ltd. (AIL), the technology arm of Aditya Group, is a leading global player, delivering technology driven security solutions with special expertise in Electronic Video Surveillance Products and Solutions. Aditya Infotech Limited has the unique distinction of securing more than a million locations across a wide spectrum of varied industries, government establishments, retail chains, educational institutions, financial institutions, public spaces and infrastructure projects. Established in 1994, AIL has forged ahead to become the undisputed industry leader, creating new records in excellence and growth.

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Website: https://mtechpro.com/

M.Tech is a leading cyber security and network performance solutions provider. Established in May 2002, M.Tech is headquartered in Singapore and has a network of 32 offices in 16 countries, namely in Singapore, Australia, Cambodia, China (including Hong Kong & Taiwan), India, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Philippines, Sri Lanka, Thailand, United Kingdom and Vietnam to provide on-site sales, marketing as well as technical support to its reseller partners.

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I n d ia’s Emer g ing

{

Tech Leaders

{

From last so many years, the young talent is contributing to the growth of Indian economy on a very large scale. As India has world’s largest young population (60% under 35), its impact is seen in every sector especially in the technology market.

The future of India depends on the ability of these young work force. The young minds are opening new growth avenues by bringing new and innovative ideas to fuel the growth of overall ICT market. Either they are founders, directors, sales people or marketing guys, they all are working towards eliminating technology barriers for individual or business establishments, which ultimately gives boost to growth of ICT market in India. To motivate such young talent of the country, DT recognizes such leaders each year by including them in the list of India’s Top Emerging Tech Leaders in DT Year Book. This year also, we have listed the top performers of the year 2019 who have shown immense leadership quality working at different positions in their respective organisations. We all are very much hopeful from these dynamic and young leaders who all are future of tomorrow’s tech business in India.

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Wireless Router

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I N D I A’ S E M E R G I N G T E C H L E A D E R S

Ta sn eem Sa n gani

B ij oy A l ay l o

Public Relations Manager for India & SAARC, Sophos Technologies Pvt. Ltd.

Vice President, SoHo, TP-Link India

Tasneem

Mr. Bijoy Alaylo is the Vice President – SOHO business of TP-Link India Pvt. Ltd. With over 8

a

skilled

strategist

media

working

and with

8 years at Sophos she has been instrumental

Mr. Bijoy brings in an energetic leadership with

in uplifting the brands media presence and

a deep understanding of the Indian market

recognition through strategic planning and

along with diverse channel experience. Mr. Bijoy

execution. With over 16 years of experience in

has successfully led the sales team to achieve new degree in Marketing & International Business.

is

cybersecurity market leader, Sophos. In the last

years of work experience in Networking Business,

heights in business growth. Mr. Bijoy holds MBA

Sangani

communications

various marketing and communication roles at the best brands in the industry across media, telecom and IT, she credits her success to her tenacity. Tasneem has earned herself a place among the well-known women in the tech world.

Sup r i ya M a n k a me Assistant General Manager, GIGABYTE Technology India Pvt. Ltd. Ms. Supriya Mankame is an emerging tech leader

K avin B h a rt i Mi ttal Founder & CEO, Hike Messenger Kavin Bharti Mittal is an Internet entrepreneur

with a very key role currently to play in growth of

and is the founder and CEO of Hike Messenger,

component business in India. She has working

one of the world’s largest mobile messaging

experience of more than 14 year and also

application. Kavin Bharti Mittal studied for a

known as versatile professional in the Indian

master’s degree in Electrical and Electronics

market. In her role, she is responsible for

Engineering and Management from the Imperial

managing the marketing strategies, distribution

College London. Kavin Bharti Mittal founded Hike

management, product management, B2B business expansion and also she is taking care of all the marketing programs of Gigabyte. Apart from having BE Degree, Ms Supriya also holds a Master degree in Marketing from Mumbai University.

Messenger on 12 December 2012. Hike received initial funding of $21 million from Bharti Softbank and $65 million from Tiger Global.

Va ibh av Kulk arni

Teja s G oe n k a

Assistant Manager – PR & Events, APAC Region-India and Philippines, Kingston Technology & HyperX India

Managing Director, Tally Solutions Pvt. Ltd.

Vaibhav

Mr. Tejas Goenka is the Managing Director at Tally Solutions. He spearheads the Research,

experienced history

of

marketer effective

with

a

Customer

brands. He has been managing Stakeholder

and Business Development functions in the

Relationships

company along with Tally Education Pvt Ltd.

along

with

Eco-system

development projects with his forte in Industry

An alumnus of University of Pennsylvania, he

Knowledge,

was inducted into Tally in 2011. Tejas focuses operational effectiveness across the organization.

an

Acquisitions and Brand Alliances for tech

Engineering, Product Management, Strategy,

his efforts on bringing in greater strategic and

is

demonstrated

Healthy

Negotiations,

Media

investments, Events, Quality PR & Branded content.

He has recently completed his MBA in Marketing while still on field, and has engaged with both, B2B & B2C segments of Tech, Lifestyle and Gaming industries.

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I N D I A’ S E M E R G I N G T E C H L E A D E R S

Jite nd e r Ko h l i

Savio A lm e ida

Sales Head, Fortune Marketing Pvt. Ltd.

General Manager-Marketing, TP-Link India

Mr. Jitender kohli is a product manager of Tenda & IP-COM in India at Fortune Marketing Pvt. Ltd, under his able leadership Tenda product

Mr. Savio Almeida is a visionary person currently working with TP-Link India as General ManagerMarketing, he is responsible for leading the

business has achieved many milestones & is

marketing

rapidly growing faster than ever; He had joined Fortune marketing in 2008 in surveillance product as a Business development manager and later in 2013 he had been assigned the additional responsibilities to take care of Tenda Networking products. Jitender has a notable experience of 21 years in IT Market Channel.

team

and

strengthening

the

company’s brand value and taking it to the next level. Savio has been part of TP-Link’s journey since its commencement in India and has witnessed the company’s growth very closely, contributing to its success in Indian market. He has worked across different leadership roles to take the brand to the next level and making the brand one of the top networking brands in India.

B ipi n Pr e e t S i n gh

A rjun B a ja j

Founder & CEO, MobiKwik Bipin Preet Singh is the Founder & CEO of the prominent e-wallet MobiKwik. MobiKwik is one of the leading mobile wallet in India and currently serves to a large consumer base. He holds a B.tech degree in Electrical Engineering from Indian Institute of Technology-Delhi (IIT). Bipin Preet started his career in 2002 as a Sr. Design Engineer at Intel and later moved to several leading brands. He eventually founded MobiKwik and catering to the big consumer space across India.

CEO and Founder, Daiwa Mr. Arjun Bajaj begun his entrepreneurial journey with Daiwa in 2016. At Daiwa, he is largely responsible for leading the company’s expansion into India. In a short span; Arjun has over hauled the company into one of India’s largest conglomerate. Arjun has been instrumental in building opportunities out of the challenging Indian markets. With his education from University of Essex, UK (Business Management) and a short stint with Samsung India, Arjun aims to bring strategic technologies to forge new market trends and set new standards for excellence in India.

Bh av i s h A g ga r wa l Co-Founder & CEO, Ola Bhavish is the Co-Founder & CEO of Ola, one of the world’s largest ride-sharing platforms and India’s most popular mobile app for transportation. With the mission of building mobility for a billion people, he started Ola (formerly Ola Cabs) in 2010 with Ankit Bhati, a fellow alumnus from the Indian Institute of Technology in Mumbai, the country’s premier institution for technology and science. Before Ola, Bhavish worked with Microsoft Research for two years, filing two patents alongside having three papers published in international academic journals.

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Sa ura bh K a bra Director-Business Operations, Truvison Industries Pvt. Ltd. Mr. Saurabh Kabra is the Director of Business Operations at Truvison Industries Pvt. Ltd. Saurabh Kabra Spearheads the company growth with his technology prowess and exceptional professional demeanour at work. He has completed his Master of Science in Global Management and Pathway in family business from Regent University-London in 2016. He brings all his learning’s to the business in India with Truvison.

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I N D I A’ S E M E R G I N G T E C H L E A D E R S

Kes hav B a n s a l

A m it D osh i

Director, Intex Technologies (India) Pvt. Ltd.

Chief Marketing Officer (India and South Asia), Lenovo

Mr. Keshav Bansal is the director of Intex

Amit Doshi is the CMO for India and South

Technologies (India) Pvt. Ltd. Mr. Keshav is

Asia region at Lenovo. He is one of the most

responsible for piloting the company towards its

dynamic business leader with a focus on

goal of becoming the leading technology brand

cementing the brand’s success. He is a part

globally. In his role, he focuses on articulating

of the India Leadership team and the Asia-

the organization’s desired image and position

Pacific Marketing Leadership Team. Amit is

such that the brand continues to resonate strongly

responsible for shaping the growth and equity of

with both internal and external stakeholders.

Keshav has a business degree from the Manchester Business School.

Lenovo’s brand portfolio & demand across all lines of business - Consumer (B2C), Enterprise, Small & Medium Business (SMB) and Tablet.

Vir e nd e r P r ata p S i n gh

K a pa l Pa n sa ri

Product Manager, Tenda India Pvt. Ltd.

Director, RP tech India Mr. Kapal Pansari is the second generation

Mr. Virender Pratap Singh is emerging young Tech

entrepreneur whose vision is to take RP tech India

Leader. In his current role as Product manager at

to the next level of growth. A post graduate in

Tenda India, he is playing vital role in company’s

Entrepreneurship from S.P. Jain Institute of

overall business growth. He has working

Management & Research, he is now part of the

experience of 11 years in channel sales and also

RP tech India family for over 10 years. A tech-

known as versatile professional in Indian IT and

Savvy at heart, his aim is to take the mantle of RP

Networking market. Before Tenda India, Virender also worked with Cisco and Microsoft. Mr. Virender holds Master of Business Administration (MBA) degree from Lucknow University. He is enthusiastic leader with never give up spirit.

tech India’s future goals into well-diversified areas of business making the company a leading player in the IT & Mobile distribution business.

Shivang i B h a da u r i a

Sum eet K e la

PR & Marketing Executive, MSI

Technical Managing Director, Netprotector

Shivangi Bhadauria is currently working as the PR

Mr. Sumeet Kela serves as Technical Managing

& Marketing Executive at MSI. She is a dedicated

Director at Netprotector, India’s one of the leading

& enthusiastic PR & marketing executive skilled

security solution company. Mr. Sumeet heads

in identifying & evaluating relevant media to

the Malware Research, Cyber Security Team of

support ongoing & new strategies. Shivangi

Researchers and Developers. He has In-depth

is a sociable person, determined to boost MSI’s

study, expertise & experience in developing

brand awareness and reach within the Indian

Security Software for Operating Systems on

markets. She is masters in marketing, actively

all the Platforms & LAN. He holds B.E. degree in

responsible for all product launches, press release, PR statements &

computer engineering from Savitribai Phule Pune University and he

influencer collaborations.

is a gold medallist also. He is an excellent team leader with immense understanding of Indian IT market.

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www.digitalterminal.in

I N D I A’ S E M E R G I N G T E C H L E A D E R S

R ite s h A ga r wa l

Gun eet Sin gh

Founder and CEO, OYO Rooms

General Manager, Portronics Digital Pvt. Ltd.

Ritesh Agarwal is the founder and CEO of OYO.

Guneet Singh is General Manager of Portronics

He started his business career at 17, back-

Digital Pvt. Ltd. He really worked with a mission to

packing across the country, living in budget

provide high quality Digital innovative solutions

accommodations to eventually create the idea

to Indian customers. Portronics provides

behind OYO. He is the first resident Asian to be

superior portable Digital innovative solutions.

awarded the Thiel Fellowship. In his free time,

Mr. Singh is well known industry leader with an experience of more than 12 years and has helped

he loves cycling and practicing yoga.

many companies to establish in Indian market. He completed his Graduation from SGTB Khalsa College, Delhi University.

He also holds Post Graduate Diploma in Management, Marketing.

Sh a s ha nk N D

D in e sh Kum a r

Founder and CEO, Practo

Business Manager-India, Bangladesh and Sri Lanka, ASRock Rack Incorporations

Shashank started Practo in 2008, along with cofounder Abhinav Lal, when he discovered that there

Mr. Dinesh Kumar is the Business Manager for

was a profound need to transform the healthcare

ASRock Rack India, Bangladesh and Sri Lanka.

industry and and connect consumers with

Under the leadership of Dinesh ASRock Rack

healthcare providers. Shashank is responsible

growing faster than ever, and established as a

for the overall vision and direction of Practo

favourite brand among channel and customers.

while maintaining an active role in building

He works very closely with the channel partners

Practo’s game changing products.

from resolving issues to provide technical update.

Dinesh has always been instrumental in technology industry due to his technical skill. Dinesh is B.tech in Information Technology form University of Delhi and MBA from GGSIPU, Delhi.

Har s h Ja i n

Ra h ul Ch a ri

CEO & Co-Founder, Dream11 Harsh pioneered freemium single-match fantasy

Chief Technology Officer, PhonePe Rahul Chari is the Chief Technology Officer (CTO)

sports in India in 2012 and is focused on evolving

at PhonePe. He has over 18 years of experience

every single Indian Sports fan to a Fantasy

covering the Consumer Internet and Enterprise

Sports user on Dream11. Harsh completed his

engineering

from

the

University

software space. Strong experience in building

of

world class tech platforms for web-scale,

Pennsylvania and his MBA from Columbia

continuously scaling systems to deal with

Business School. Bringing together his love for

hyper growth and evolving the processes and

sports, gaming and technology.

practices to meet the demands of a fast-growing organization. Rahul holds a master degree in Computer Science from Purdue University.

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2020

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T O P 1 5 T E C H S TA R T U P S

India’s Top 15 Tech Startups

Photo Credit: www.startupindia.gov.in

Startups play very important role nowadays for any size of economy across the globe. They not only create solutions to any existing challenge through use of technology, but they also create jobs and help country in fighting against unemployment. Eventually, these Startups help in fuelling the growth of economy for their respective countries. In India as well, with the intention to build a strong eco-system for nurturing innovation and Startups in the country, the Hon’ble Prime Minister, Narendra Modi launched Startup India Action Plan on January 16, 2016 in New Delhi. The Government through these initiatives and various startup schemes has helped thousands of startups to grow further. The Government of India’s flagship initiative to promote a robust startup ecosystem in India has really gained a great momentum in last few years. To highlight their importance, DT has compiled list of top 15 startups in technology domain who have done extremely well since their inception in Indian market.

Co-Founder & CEO: Sampad Swain Founded: 2012

HQ in Bangalore, Instamojo is a full-stack transactional platform aimed at bringing small business online. Instamojo also provides a suite of services & products which enable the seller to create a store online, uncover insights of his store behaviour and use that to scale his business further.

Founder & CEO: Sourabh Gupta Founded: 2016

Vernacular.ai is a multi-lingual AI platform that automates call centers and builds voice assistants for Indian enterprises, enabling them to achieve significant savings on call centers through the use of voice bots.

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Co-Founder & CMD: Sudheer Mareddi Founded: 2016 Ebutor is India’s leading FMCG distributor serving retail outlets all over India with over 100 distribution and fulfillment centers. Ebutor is driven by tech, data science and standard and is scaling rapidly with assetfree and working capital-free business model.

Founder & CEO: Vasanth Kamath Founded: 2015

Founded in July 2015 by three IIT Kharagpur graduates, Smallcase was started to introduce a new generation of investors to the Indian equity markets using technology. Smallcase is a new way to invest in the stock markets.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

Founder & MD: Harshil Karia Founded: 2015 Schbang Digital Solutions is a Mumbai-headquartered integrated solutions agency founded in 2015 by Harshil Karia, Sohil Karia & Akshay Gurnani. The company offers holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management and PR.

Founder & CEO: Bhupinder Singh Founded: 2016

InCred is a new-age financial services platform that leverages technology and data-science to make lending quick and easy. InCred uses technology and data-science to make lending quick, simple and hassle-free. InCred believes traditional ways of lending can exclude those most in need because of outdated, rigid and often inefficient processes.

www.digitalterminal.in

T O P 1 5 T E C H S TA R T U P S

CEO & Co-Founder: Vamsi Krishna Founded: 2011

Vedantu is India’s leading Online tutoring company which enables students to learn LIVE with some of India’s best-curated teachers. Vedantu`s USP is its quality of teachers. Vedantu is founded by IITian friends who have been teachers themselves with over 13 years of teaching experience and having taught over 10,000 students.

Co-Founder & COO: Vivekanand Jha Founded: 2014 Nineleaps is an enablers of Digital Transformation across industries, helping partner companies become future ready. Nineleaps helps develop new as well as improve existing technology products. By connecting business and technology architecture, it helps the partner companies embrace digital, meet evolving industry needs and power business transformation at an optimized cost.

Co-Founder, CFO & COO: Priya Sharma Founded: 2015

ZestMoney is the largest and fastest growing consumer lending Fintech Company in India founded

by Lizzie Chapman, Priya Sharma and Ashish Anantharaman in 2015. ZestMoney’s unique platform uses mobile technology, digital banking and Artificial Intelligence to make life more affordable to millions of Indian consumers.

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Co-Founder: Amit Singh Founded: 2015

Shuttl is India’s largest office commute service provider. With a mission of solving the pain of commute, Shuttl offers a space-efficient, safe, and cost-effective solution for urban India. Shuttl has demonstrated the ability to simultaneously address the dual challenge of congestion and pollution.

Founder & CEO: Bhavin Turakhia Founded: 2014

Flock is a Communication and Collaboration App designed specifically for Teams looking for a faster and more efficient way to communicate. The app is available on Windows, MacOS, Android, iOS and Web. Flock allows users to configure external apps and integrations from the Flock App Store, and receive notifications and updates directly in Flock.

Co-Founder & Director: Chirag Gander Founded: 2015

The Minimalist is a design and digital consultancy with 3 core business areas, Branding and Communication, Interaction design and Digital Marketing. The Minimalist is known for the unique minimalist creative philosophies and viral impact on digital media which has spawned a cult following of over 200,000 people.

D I G I TA L T E R M I N A L Y E A R B O O K 20 20

CEO & Co-Founder: Harshil Mathur Founded: 2013

Founded by IIT Roorkee alumni, Razorpay aims to revolutionize online payments by providing clean, developer-friendly APIs and hassle-free integration.

Razorpay offers a fast, affordable and secure way for merchants, schools, ecommerce and other companies to accept payments online.

Founder & CEO: Abhinav Asthana Founded: 2014 Postman is the collaboration platform for API development, used by 8 million developers and 400,000 companies worldwide. Postman is an elegant, flexible tool for building connected software via APIs quickly, easily, and accurately. Postman is a global company with headquarters in San Francisco, a large office in Bangalore where the company was founded.

Founder & CEO: Shailesh Jacob Founded: 2015

Loan Frame is a fin tech company that uses proprietary technologies to originate, underwrite and distribute small business lending products. Loan Frame aims to revolutionise small business lending in the subcontinent through cutting edge technologies and automation.

www.digitalterminal.in

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