Effective for Mall Promotion
There are several strong arguments in favor of billboards as an effective form of advertising for malls, including:
1. Eye Catching Solution
Billboards are a huge waste of real estate, yet creative advertisers have found that they can be quite effective. A potential customer may consciously or subconsciously decide to examine a welldesigned billboard.
2. Helps get the message through to the right people
With billboards, a mall can easily reach people in your immediate vicinity. Using today's technologies, you can easily determine where the bulk of your target audience congregates, and then put up billboards in just those areas.
3. Encourages impulsive buying
Billboards are still used because they can motivate consumers to make snap decisions about what to buy. Decision-makers are your primary target audience. If your billboard can reach them emotionally, they will rush to your mall to make a purchase.
If you and your pals are on the road and you notice a Billboard ads deliciouslooking pizza, you might feel compelled to pull over for a bite. It wasn't planned, but a billboard strategically placed next to a food court makes you feel hungry.
4. It guarantees Mall recognition and exposure
Billboards are a cost-effective method of promoting mall recognition and familiarity. The reason is because the advertisement may be seen around the clock, seven days a week, unlike any other kind of media.
5. All demographics enjoy billboards
Billboards are unique among advertising mediums in that they may be utilized to reach people of all ages, not just those of a certain demographic.
6. Profitability is high
Marketers should expect a return of $6 for every $1 spent on billboards, according to the data. When compared to traditional forms of marketing like radio and print, this is an excellent return on investment.
Summary:
Billboard is fantastic for mall promotion but you shouldn't waste money on billboards if it takes more than a few seconds for people to understand what your firm is selling.
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